Afleveringen
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“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins
Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, helping them grow their marketing department and sales team. He loves mentoring and would be a great mentor to any digital marketer looking to grow or build a digital program in a B2B startup or any sales executive looking to grow their sales team. In this interview, Thom discusses marketing strategies, AI in the workplace, and building thought leadership.
Website: https://peoplereign.io/
LinkedIn: https://www.linkedin.com/in/thomrobbins/
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“Innovation involves uncertainty, but by making educated guesses and learning from small tests, marketers can drive impactful change.” -Cristina Constain
Cristina Constain is the Chief Marketing Officer of Solve Next, leading innovative marketing strategies to build serious capital, including financial, human, intellectual, political, reputation, and social capital. With over a decade of international experience, she combines data-driven decisions with human insights to guide Solve Next’s marketing efforts, promoting Next tools and Know-How that empower organizations to move from uncertainty to certainty. Fluent in three languages and with a passion for creating conscious and purpose-driven business methodologies, Cristina is a dynamic leader in the marketing industry, driving innovation and building capital that matters. In this interview, Cristina takes a deep dive into innovation, marketing strategies, and the future of AI.
Website: https://solvenext.com/
LinkedIn: https://www.linkedin.com/in/cristinaconstain/
Instagram: https://www.instagram.com/solve.next/
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Zijn er afleveringen die ontbreken?
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“Broadly, I think we’ve become more honest about the amount of human suffering that is happening around the globe, which is great.” -Glen Moriarty
Glen Moriarty is the Founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. Launched in 2013, 7 Cups now draws millions of monthly visitors and utilizes the services of 320,000 trained “listeners” in 189 countries and 140 languages. Glen is a psychologist who is passionate about the internet’s power to help people lead healthier lives. His first startup focused on scaling up online learning and free access to education. 7 Cups is his most recent endeavor, marrying his background in psychology with his love of technology. He lives with his wife and four children in Southern California. In this interview, discover how 7 Cups provides free global emotional support.
Website: https://www.7cups.com/
LinkedIn: https://www.linkedin.com/in/glen-moriarty/
Instagram: https://www.instagram.com/7cups/
YouTube: https://www.youtube.com/@7CupsofteaGM
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“As a marketing team, you need to be celebrating client successes and telling these stories to other prospects.” -Assaf Frances
Assaf Frances is the Director of Marketing and Partnerships at Zencity, where he leads the company’s brand, digital and field marketing strategy. He oversees many of the company’s key partnerships, presence at events and conferences, content creation, digital campaigns, and design. Assaf also spearheaded the recent rebrand process the company had gone through. Prior to his work at Zencity, Assaf served as Program Manager for the City of Tel Aviv Innovation Team, under the Mayor’s office, supported by Bloomberg Philanthropies. He holds an MSc in Urban Regeneration from the Bartlett School of Planning, UCL, London, is a Chevening Alumni and a member of the Salzburg Global Forum. He’s based in NYC and lives with his husband Yoni and their dog West. In this interview, Assaf discusses community trust, homelessness solutions, and innovative marketing strategies.
Website: https://zencity.io/
LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/
Instagram: https://www.instagram.com/assaffrances/
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“To help a company create a workplace culture where employees love to come to work… you’ve got to tap into their emotions and sentiments.” -Kerry Gilliam
Kerry Gilliam has more than 25 years of experience in enterprise technology and is currently the Head of Customer Success & Marketing at Most Loved Workplace. She is passionate about crafting solutions that solve real-world business problems. During her career, she has also held leadership roles at Jobvite, Talemetry, Page Up, PeopleFluent, Infor, Dun & Bradstreet Software, and Navigar Consulting across marketing, product management, and customer support. She holds an MBA and is also PMP certified. Join us as we delve into leadership training, customer success, and authentic marketing strategies in this interview.
Website: https://mostlovedworkplace.com/
LinkedIn: https://www.linkedin.com/in/kerrygilliam/
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“It’s not about just differentiating our technology, but communicating why such technology is needed in the first place.” -Ashley Rose
Ashley Rose is a seasoned marketing professional known for her innovative strategies and impactful leadership in Fortune 500 companies. As the Head of Marketing at i-BrainTech, she pioneers the integration of neuroscience technology into sports, driving performance optimization. With expertise in consumer psychology, she ensures authentic connections through customer-centric approaches. Ashley is dedicated to democratizing brain training and data accessibility across industries for transformative impact. She advocates for efficiency through technology and streamlined processes, maximizing productivity and organizational success. In this interview, Ashley shares i-BrainTech’s amazing brain-training technology and its benefits along with her journey in marketing.
Website: https://www.i-brain.tech
Facebook: https://www.facebook.com/iBrainTechOfficial
LinkedIn: https://www.linkedin.com/in/ashleydeniserose/
Instagram: https://www.instagram.com/ibraintech
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“If everybody starts using AI, machines are going to take over our world, and we’re not going to have an opportunity to add any value.” -Colleen Romero
Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.
Website: https://www.healthway.com/
Facebook: https://www.facebook.com/colleenromero
LinkedIn: https://www.linkedin.com/in/colleenromero/
Instagram: https://www.instagram.com/colleeninatlanta/
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“Marketers that use AI smartly are going to replace marketers that don’t use AI at all.” -Michael Dillon
Michael Dillon is an impassioned Marketing Maestro & Revenue Growth Virtuoso with 20+ years of hands-on experience. From B2B, B2C, SaaS, DTC and healthcare, Michael has been the driving force behind businesses soaring to new heights. In this interview, Michael shares his marketing journey and expertise, from the music industry to becoming a Fractional CMO. Join us for insights on marketing strategies and AI integration.
Website: https://askmichaeldillon.com/
LinkedIn: https://www.linkedin.com/in/michaelthomasdillon/
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“Sales and Marketing must work together seamlessly to create a unified experience for the prospect and customer. It’s rocket fuel for results.” -Matt Heinz
Matt Heinz is a prolific author and nationally recognized, award-winning blogger. With 15+ years experience in marketing, business development, and sales experience from a variety of organizations and industries, he is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. In this interview, Matt dives into Heinz marketing strategies, team collaboration, and winning approaches for 2024. Don’t miss out on these valuable insights!
Website: https://www.heinzmarketing.com/
LinkedIn: https://www.linkedin.com/in/mattheinz/
Instagram: https://www.instagram.com/mattheinz/
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“If there was more emotion in marketing, it would take less time to find the people you want to work with. Humans naturally gravitate towards authentic stories.” -Jessica Hutchison
Jessica Hutchison, LCPC, is an accomplished professional with a unique trajectory that encompasses both corporate leadership and mental health advocacy. Commencing her journey in Corporate America following the attainment of a Bachelor of Science in Business Administration, Jessica's early career was characterized by a blend of achievements and setbacks, each serving as a catalyst for her eventual transition. In this interview, Jessica and Andrew explore her insights on marketing strategies, storytelling, and more.
Website: www.JLHutchison.com
Facebook: https://www.facebook.com/JHutchison888
LinkedIn: https://www.linkedin.com/in/jessicahutchisonlcpc/
Instagram: https://www.instagram.com/jlhutchisonlcpc/
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“I’m positive that the most innovative content we’re going to see in marketing is generated videos. Not just scripts, but actual characters and avatars.” -Gil Aloni
Gil Aloni is the Head of Marketing at Arti AR– a startup developing a platform for creating 3D video presentations for online meetings and virtual events. She holds nearly 10 years of marketing and product marketing experience in key roles. In her journey, she established a marketing agency and a startup in the field of marketing collaborations which allowed her to experience marketing from several perspectives and apply different business and marketing strategies. In this interview, Gil explains Arti’s innovative AR technology, marketing strategies, and the vibrant Tel Aviv tech scene.
Website: https://arti.ar/
Facebook: https://www.facebook.com/gil.aloni.7
LinkedIn: https://www.linkedin.com/in/gil-aloni-a5b3b2b0/
Instagram: https://www.instagram.com/gilaloni/
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“The beauty of the innovation that’s happening today is that a lot of it is finally getting to a point where it’s sustainable.” -Fernando Pena
Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, developing, and executing digital marketing strategies in pursuit of growth, retention, and decreased attrition goals and objectives. In this interview, Fernando dives into financial services marketing, innovation, and leveraging AI in business.
Website: https://rokture.com
LinkedIn: https://www.linkedin.com/in/fernandoapenajr/
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“The answers to all your questions are right there. Search for what you’re looking for, and the engine will show you what needs to be there.” -Tim Prestianni
Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.
Website: https://www.nu.edu/
LinkedIn: https://www.linkedin.com/in/timothyprestianni/
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“A lot of people follow the same kind of formula with videos, and it gets a little repetitive.” -Jenna Riewer
In this interview, Jenna Riewer, Executive Assistant and Project Manager at No Typical Moments, shares insights with Andrew on long form video trends, using SEO to maximize social media discoverability, and the power of playful, authentic branding. Tune in for tips to refine your digital strategy!
Website: https://notypicalmoments.com/
Facebook: https://www.facebook.com/NTMoments
LinkedIn: https://www.linkedin.com/in/jenna-riewer-86a688209/
Instagram: https://www.instagram.com/notypicalmoments
YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA
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“You’ve got to pick your customers wisely and decide what you’re good at… you just need to decide what kind of marketing company you are.” -Brigham Dickinson
Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call-handling training program that holds teams accountable to booking calls and creating “wow!” experiences over the phone. Brigham started Power Selling Pros in 2009 when he saw that call handlers needed assistance to consistently convert calls to bookings. As a result, Dickinson answered the need and created the Power Certification Program to effect change in his industry’s call centers in the United States, Canada, and Australia. Dickinson’s company holds teams accountable with a combination of online training, call monitoring, regular one-on-one phone-based coaching, and in-person training—all supported by a vast library of prerecorded calls that showcase best practices. In this episode, Brigham shares his journey going from broke to building a million dollar training company. Learn the key principles he’s used to empower HVAC and plumbing technicians to convert 85% of their sales calls by delivering “wow!” customer experiences.
Website: https://powersellingpros.com/
Facebook: https://www.facebook.com/BrighamDickinsonPSP
LinkedIn: https://www.linkedin.com/in/brigham-dickinson/
Instagram: https://www.instagram.com/power.sellingpros/
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“Things are always evolving… From the dawn of time, right? So those who don’t adapt, they get left behind.” -Claudia Buckley
Claudia Buckley is the Head of Content and Marketing at GoSkills, an online educational platform on a mission to make high-quality business education accessible to small and medium-sized enterprises (SMEs). Under Claudia's strategic direction, GoSkills has repositioned itself from being known for its courses for individuals, to competing with large players in the SaaS space, offering learning solutions that are tailored to meet the evolving needs of today's businesses. In this episode, Claudia and Andrew discuss engaging edtech audiences through innovative formats like microlearning videos, AI chatbots, and more.
Website: https://www.goskills.com/
Facebook: https://www.facebook.com/GoSkills/
LinkedIn: https://www.linkedin.com/in/claudia-buckley-mba/
Instagram: https://www.instagram.com/goskills/
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“I think the dirty secret of marketing on a lot of things is sometimes things happen behind closed doors, and people just kind of make decisions without actually talking to people.” -Adrian Speyer
Adrian Speyer is an accomplished marketing and community leader, currently serving as the Vice-President of Marketing & Community at CLI, an education and research community focused on empowering customer-centric professionals in their career development. Adrian has successfully collaborated with global brands such as Qualtrics, IBM, Acer, TeamViewer, D2L, Smartsheet, SmartRecruiter, and TSIA to enhance their community programs. Adrian is author of "The Accidental Community Manager," a comprehensive guide for first-time B2B community builders. In this episode, Adrian and Andrew have a candid discussion on content strategies to engage modern audiences. Listen to this episode to gain insider tips from a marketing leader on trends like shorter formats, AI newsletters, and leveraging online communities.
Website: https://mycli.co/
Facebook: https://www.facebook.com/customerleadersinstitute
LinkedIn: https://www.linkedin.com/in/adrianspeyer/
Instagram: https://www.instagram.com/customerleadersinstitute/
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“LinkedIn has been really good for us… we’ve grown our followers by 300%, which is huge, just by using this free tool.” -Heather Boyle
Heather Boyle is a Learning Solution Designer with over twenty years of experience in sales and adult learning. She holds a BS in Organizational Communication from Providence College, an M.Ed. in eLearning and Instructional Design from Northeastern University and certifications in Managing Learning Programs and Adult and Organizational Learning. For two years, Heather has served as the VP of Marketing on the Board of Directors for ATD Bay Colonies, a local chapter of The Association for Talent Development, a non-profit organization serving learning and talent development professionals. Heather believes selling is helping, and when it comes to selling learning, there is no greater truth. In this episode, learn how a nonprofit organization leverages organic marketing on LinkedIn and email to engage members without a large budget and discover scrappy marketing tactics that drive growth.
Website: https://atdbaycolonies.org/
YouTube: https://www.youtube.com/channel/UC4lcA46CgDAntdvzoMusetg
LinkedIn: https://www.linkedin.com/in/heatherforbesboyle/
Instagram: https://www.instagram.com/atdrhodeisland
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“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez
In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI’s impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.
Website: https://notypicalmoments.com/
Facebook: https://www.facebook.com/NTMoments
LinkedIn: https://www.linkedin.com/in/augusto-vilchez-a73062216/
Instagram: https://www.instagram.com/notypicalmoments
YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA
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“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.
Website: https://www.orbitmedia.com/
LinkedIn: https://www.linkedin.com/in/andycrestodina/
Instagram: https://www.instagram.com/crestodina/
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