Afleveringen
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Scaling your orthodontic practice doesn't have to mean scaling your stress. Discover how a Stanley Cup champion turned business strategist helps orthodontists grow their practices in a sustainable, low-stress way.
In this episode, Joe DiPenta, former NHL champion and EOS implementer, joins me to explain the power of the Entrepreneurial Operating System (EOS).
Joe shares his journey from aspiring orthodontist to Stanley Cup champion and now business coach, helping organizations scale with simplicity and structure.
You'll learn how EOS empowers leadership teams, builds accountability, and creates a clear path toward growth without the founder having to micromanage every detail.
We also discuss how EOS transforms practices into well-oiled machines, whether you're aiming for a $5 million practice or seeking more time off.
Joe also reveals leadership tips from the NHL, the importance of culture and team alignment, and why hiring for core values is non-negotiable.
Tune in now and learn how EOS can be the game-changer youāve been searching for.
Key Takeaways
Intro (00:00)
Meet Joe DiPenta (00:49)
Joeās journey from NHL champion to EOS implementer (02:27)
How EOS helps practices grow without added stress (06:31)
Defining ārocksā for 90-day business goals (10:37)
Setting a clear vision for scaling practices (13:02)
Empowering leadership teams, not micromanaging (16:09)
NHL leadership lessons applied to business (21:55)
Right person, right seat: hiring for culture and role fit (29:33)
Why self-implementing EOS often fails (36:43)
Personal story: Joeās first hockey fight and leadership (44:01)
Additional Resources
- Certified EOS ImplementerĀ® at EOS Worldwide STANLEY CUP CHAMPION 2007 https://www.eosworldwide.com/joe-dipentaā Ā
- Traction by Gino Wickman ā https://www.eosworldwide.com/traction
- Joe DiPentaās LinkedIn ā https://www.linkedin.com/in/joe-dipenta/
- Joe DiPentaās email - [email protected]
- EOS Worldwide ā https://www.eosworldwide.com
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- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Fresh off the Smile Doctors Annual Doctor Meeting, I had to share what Iāve been hearing and what the facts actually say.
Thereās a lot of noise out there about OSOs being unsustainable. You've probably heard it too: āItās all going to collapse once the equity turns happen and the doctors retire.ā
Well, thatās just not true, and in this 5-minute Friday, Iām telling you why.
7 out of the 10 top-performing practices in the Smile Doctors network are associate-run. Not only are these organizations more stable than critics claim, but many of us, including myself, have no plans to retire anytime soon. Why? Because we still love what we do.
I also talk about the emotional versus factual divide in these conversations and share why so many people are misled by loud voices with hidden agendas. If you want to better understand the landscape, you need to hear this.
š§ Give it a listen and get the truth about OSOs minus the fear, plus the facts.
Key Takeaways
Intro (00:00)
OSO misinformation and myths (00:36)
Debunking the āhouse of cardsā narrative (02:14)
7 out of 10 top practices in Smile Doctors are associate-run (03:52)
Explaining realistic equity returns (06:22)
Rule of 72 and private equity returns (07:44)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Zijn er afleveringen die ontbreken?
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What do luxury hotels and orthodontic practices have in common? Turns out that we share a lot.
Iām joined by Zachary Lapidus, Vice President of Luxury Hotel Operations at Caesars Palace in Las Vegas. This is the venue of the last ever OP Summit later this year.
Zach and his team know a thing or two about delivering unforgettable experiences, and heās here to share some incredible lessons from the hospitality world that we can all apply to our orthodontic practice.
We chat about the staffing challenges that are affecting both our industries and how Caesars Palace has overcome these hurdles by focusing on hiring the right people.
They also create a positive team culture and appreciate each employee as theyād like to be appreciated.
Creating memorable experiences isnāt just for high-end hotels. Itās something we can all incorporate into our practices. Thereās so much to learn here.
And of course, we take a sneak peek into the upcoming OP Summit at Caesars Palace this September. If youāre attending, youāre in for an unforgettable time! Listen in!
Key Takeaways
Intro (00:00)
Meet Zachary Lapidus, VP of Luxury Hotel Operations at Caesars Palace (00:41)
Caesars Palaceās 60-year history (02:08)
Room options at Caesars Palace for Summit attendees (03:52)
Staffing challenges and solutions in the hospitality industry (07:01)
Making employees feel appreciated and part of a family (10:02)
Tips on handling emotional clients (11:21)
Turning conflicts into opportunities for exceptional customer service (12:34)
Additional Resources
- New and Noteworthy Caesars Palace Offers https://docs.google.com/document/d/1uhyudpNaMGKKk7OxG-opDfQMPtdibN2Z/edit?usp=sharing&ouid=107188788794295231890&rtpof=true&sd=true
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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In this 5-Minute Friday episode, Iām going to challenge the way you think about retirement. Iāve read hundreds of books, spoken with countless professionals, and Iāve come to one clear conclusion: too many of us are aiming way too low when it comes to building wealth for the future.
Iāll walk you through how Iāve structured my own financial world, not just with stocks and bonds but with commercial real estate, private equity, and one of my favorite vehicles: equity inside private equity-backed OSOs like Smile Doctors.
Iām not a financial advisor, but I am someone whoās done the math and seen real returns. Iām talking 20%, 30%, even 40% annual returns.
Weāll also talk about why many orthodontists leave millions on the table by not exploring these paths. If you want to know how to make your money work harder without waiting 40 years to get there, this episode is for you.
Click play, and letās get real about what it takes to retire wealthy.
Key Takeaways
Intro (00:00)
Retirement planning has three outcomes (00:44)
Shockingly low return expectations (02:02)
Power of compounding at different return rates (03:34)
Commercial real estate returns example (06:27)
OSO equity growth potential (07:27)
Other routes toward retirement (09:14)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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This rerun episode from our Greatest Hits series is all about the exciting field of longevity and biohacking. These areas are often beyond the scope of standard modern medicine for the general population but hold immense potential for those who can access them.
Dr. Jeffrey Galvin from the Vitality Medical Wellness Institute joined us to share some health information youāve probably never heard of before. With board certifications in Emergency Medicine and Obesity Medicine, and experience as a former Emergency Physician in the United States Air Force, Dr. Galvin founded his institute out of a desire to move beyond symptom management and address the root causes of illness, focusing on proactive prevention.
He unveils the innovative work being done at the Vitality Wellness Institute and shares practical lifestyle adjustments that can significantly impact your longevity. He astutely points out that while conventional medicine aims to bring you to the average, true health optimization involves pushing beyond that.
Don't miss this rerun episode to get a sneak peek into the fascinating world of longevity and how you can take proactive steps toward a healthier future!
Key Takeaways
Intro (00:00)
Meet Dr. Jeffrey Galvin (02:46)
The dirty little secret in modern medicine (06:37)
How simple lifestyle changes make all the difference (16:45)
The markers of metabolic syndrome (29:02)
Tools at our disposal to help with metabolic syndrome (35:45)
The 5 pillars of health (39:55)
The difference between normal and optimal hormone levels (41:43)
Testosterone effects on both men and women (49:55)
Rapamycin for longevity enhancement (1:00:51)
The burgeoning world of longevity health and biohacking (1:09:07)
Additional Resources
- Dr. Galvin's email: [email protected]
- Vitality Medical Wellness Institute: https://www.vitalitymwi.com/
- A Longevity Masterclass: Emerging Science & Timeless Wisdom of Healthy Aging | Rich Roll Podcast: https://www.youtube.com/watch?v=pxEnH00YcGY
ā
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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You think your practice is crushing it? Cool. But you might be slowly coasting into extinction without even realizing it.
I've seen too many orthodontists who built successful practices only to let them slide into irrelevance because they stopped pushing. They stopped learning. They got comfortable. And now theyāre watching what they worked so hard for slowly lose value.
If you're riding high on a killer practice but haven't attended a meeting, read a book, or implemented a new idea in months - this message is for you.
Iām here to remind you that you have to keep showing up, keep learning, and keep pushing.
So, are you riding your stallion into extinction, or are you building the life and practice you actually want? Tune in to find out!
Key Takeaways
Intro (00:00)
Youāre riding your stallion into extinction (00:47)
Donāt take your foot off the gas (02:39)
Your practice is your child. Raise it right (04:32)
Rick Pitino's 10 steps ā do it all again (05:30)
Reignite your drive (06:20)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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When starting a private orthodontic practice during a global pandemic, most people would play it safe. But not Dr. Ashley Kisling. In this Greatest Hits Series episode, she shares how she launched her San Clemente-based startup during COVID-19 without a clear marketing strategy.
The thought of spending hours on social media to grow her patient base felt overwhelming. She nonetheless opened social media accounts, as businesses usually do.
It didnāt take long for her to start seeing the power of TikTok for orthodontic marketing.
In just one year, Ashley took her practice from zero to 7 figures in revenue using TikTok. But she wasnāt just posting dance moves or trending videos. She focused on one thing: education.
Ashleyās TikTok isnāt filled with gimmicks or viral challenges. Itās packed with bite-sized, informative content that educates parents and kids about orthodontic treatments. And it worked big time for her.
She breaks it all down and explains how she used TikTok to attract new patients and build a loyal community.
Listen now and learn how you can leverage the same strategy to grow your practice.
Key Takeaways
Introduction (00:00)
How Dr. Ashley Kisling got into Ortho (00:38)
Launching an Ortho startup at the height of COVID-19 (04:57)
Growing a brand-new practice to 7 figures in one year (11:27)
How to use TikTok in your Ortho Practice (16:06)
Working with influencers in your local community (23:20)
Social media best practices (27:46)
Getting your patients to sign a photo release for social media (32:56)
Creating good hooks for TikTok (34:21)
Why it pays to be authentic in social media (40:17)
Additional Resources
- Dr. Ashley's TikTok: https://www.tiktok.com/@socopdo
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Todayās 5-Minute Friday is all about a topic thatās bound to get people talking: private equity. I know it stirs up strong opinions, but stick with me. I am giving the reasons why now could be a really interesting time to at least take a look at what private equity-backed OSOs have to offer.
Iāve seen a lot of deals, had boots-on-the-ground experience with Smile Doctors, and watched the five-year investment clock tick away. Weāre getting close to another cycle, and if you're paying attention, youāll see why that matters.
Even if you're not thinking of selling, thereās no harm in getting an offer. You might be surprised what your practice is worth.
Beyond the money, thereās serious value in the support, the systems, and the freedom that comes with handing off the stuff you hate doing. HR, marketing, bills... all gone.
Iām not here to sell you; I just want to make sure youāre thinking with facts, not fear. š§ Give it a listen. Youāve got nothing to lose and maybe a lot to gain.
Key Takeaways
Introduction (00:00)
What private equity is and how it functions (00:54)
The five-year investment cycle (01:19)
Smile Doctors nearing equity event (02:33)
Why PE-backed OSOs are a strong opportunity (03:10)
Why now is a good entry point (04:08)
Non-financial benefits of joining OSOs (05:54)
Why now is a good entry point (06:20)
Importance of getting a valuation (07:08)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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In this episode of the Greatest Hits Series, I welcomed back the legendary Dr. Ron Roncone to discuss the art and science of creating an ultra-efficient orthodontic practice.
Dr. Roncone walks through the origin and evolution of his JSOP (Just Short Of Perfect) system, detailing how he dramatically cut down on appointments, increased production per team member, and maintained clinical excellence.
He combined a powerful blend of strategic scheduling, consistent clinical protocols, and staff accountability. He shares specifics that brought remarkable results, including reduced emergencies and improved case acceptance.
We also talked about the deep importance of verbal skills in case acceptance and why many orthodontists end up retreating cases due to poor foundational decisions.
The episode is a masterclass in orthodontic thinking and systems for any orthodontist looking to run their practice better from someone who has done it all. Tune in!
Key Takeaways
Introduction (00:00)
The strive for efficiency in orthodontics (02:03)
Reduce appointments and eliminate emergencies (07:29)
$600,000 production per team member (10:48)
Smart scheduling strategies (21:01)
Occlusion and treatment philosophy (35:56)
The cost of ignoring basic occlusal principles (41:46)
Continuing education in orthodontics (49:18)
Additional Resources
- Dr. Ron Roncone's Course: The Just Short Of Perfect (JSOP)
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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This episode might ruffle some feathers, and Iām totally okay with that because sometimes you need a little disruption to shake things loose.
Iām diving into something I taught before - how to actually live your best life. It's a simple but powerful four-quadrant framework thatāll help you figure out where your time and energy should go.
You should be living in the box where youāre doing stuff you love, and youāre great at. But most of you are stuck in boxes full of things you can do but donāt enjoy and itās draining the life out of you.
I also dig into the āCross of Lifeāābalancing family, health, work, and belief. If you get yourself out of balance, youāre going to crash. And listen, stop defining yourself as just an orthodontist. Thatās not your legacy or why youāre here.
Listen in to this 5-minute Friday to hear more about living your best life.
Key Takeaways
Introduction (00:00)
Life is engineered, not accidental (00:47)
Introducing the āproof boxā framework (01:36)
Balance the four corners of the ācross of lifeā (05:04)
Donāt define yourself by your profession (07:48)
Change lives, not just smiles (10:32)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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What does it take to build and run a billion-dollar orthodontic empire? Jay Hedrick - CEO of Smile Doctors, knows the answer firsthand.
I had the honor of having a conversation with Jay, an experienced executive with a wealth of experience in private equity-backed companies. He sheds light on what it's like running a multi-billion-dollar orthodontic organization and the day in the life of a CEO.
Among many other interesting insights, Jay dispels the myth that corporate orthodontics is focused solely on profits. Smile Doctors prioritizes creating value for patients and doctors alike to ensure a win-win scenario for all stakeholders.
This episode provides a behind-the-scenes peek into private equity in our profession, equity opportunities, and what drives a successful OSO.
Key Takeaways
Introduction (00:00)
Jay Hedrick's background and career journey (00:52)
Day-to-Day Life of a CEO (12:13)
Private Equity and its Role in Smile Doctors (14:44)
Equity and value creation in Smile Doctors (20:53)
Joint venture model and its benefits (26:36)
Bolt-On and De Novo strategies (30:13)
Cultural alignment and patient care in OSO/DSOs (32:51)
Advice for orthodontists joining OSOs or DSOs (35:21)
Additional Resources
- Smile Doctors: https://smiledoctors.com/
ā
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Are you thinking about hiring an associate? You might want to rethink that decision.
Last week, I talked about opening a satellite and why it might be your biggest mistake and in this episode, Iām breaking down why bringing an associate into your orthodontic practice might be another big mistake you can make.
I've received countless messages from people who think hiring an associate will automatically reduce their working hours or increase their revenue.
The reality is that bringing on an associate often means more work (not less), at least for the first year or two. It can be an uphill battle, especially if you donāt have the right systems in place.
I will explain the core reasons why associateships often fail, from the mismatch of expectations to the financial realities that many donāt realize.
You canāt just hire someone and expect them to grow your practice automatically. Most associates don't make the kind of impact you expect, even if you give them all the resources they need.
Focusing on your existing practice, maximizing efficiency, and even raising your fees could be the better approach. By doing this, youāll have a more profitable and less stressful practice without the added complications an associate can bring. Tune in to hear more!
Key Takeaways
Introduction (00:00)
The truth about associates and work-life balance (00:52)
Why associates rarely increase practice profitability (01:35)
How raising fees might be the answer to growth (04:16)
Satellite offices and associates dont work out as people think (07:31)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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You might be losing as much as half a million dollars on unanswered calls. Thatās right.
In this Greatest Hits Series episode, I sat down with Scott Hansen - cofounder of OrthoChats and now LeadSigma, who shared ways why your practice may be bleeding revenue without even realizing it.
Scott has built and sold tech that revolutionized patient communication. Now, heās tackling the next big bottleneck: converting leads. His new company, LeadSigma, focuses on automating and improving how orthodontic offices respond to inquiries - using smart systems and cutting-edge AI.
We unpack Scottās five-step framework that tripled his practice, how missed calls cost you hundreds of thousands, and why the orthodontic industry can learn from the hyper-responsive world of home services. Scott also shares the next frontier in AI and what it will mean for your front desk team and new patient scheduling.
If you are looking for ways to scale your practice efficiently, this is the episode for you.
š§ Tune in and discover the simple changes that can drive massive growth.
Key Takeaways
Introduction (00:00)
Scottās start in orthodontics (03:12)
Creation and sale of OrthoChats (06:04)
Birth of LeadSigma from a real-world problem (11:21)
Five steps that tripled his practice (16:18)
The true cost of missed calls in your practice (22:40)
Scheduling, show-up rates, and recalls matter too (27:34)
Where AI fits in orthodontic operations (31:36)
LeadSigma's future with AI voice agents (33:51)
Additional Resources
- LeadSigma Website: https://leadsigma.com/
- OrthoChats Website: https://orthochats.com/
ā
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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I want to talk about something I see way too often. Orthodontists itching to open a satellite location. On the surface, it feels like a good move. More locations = more patients = more money. But itās not that simple.
Iāve been in those shoes. I've had the conversations. Iāve made the spreadsheets. And Iāve also seen what really happens when you try to split your time, energy, and team across two locations. Itās not usually a fairytale ending.
In this 5-minute Friday episode, I break down why I believe most satellite practices are a mistake, and why youāre probably better off growing your current practice instead of chasing growth somewhere else.
Iāll show you how doubling down where you are can be the smarter, more profitable move.
Hit play now and letās talk about smarter ways to grow.
Key Takeaways
Introduction (00:00)
Is opening a satellite practice a risky move? (00:47)
The operational and staffing complications (02:02)
Scaling an existing practice vs. opening a new one (03:27)
The second biggest mistake orthodontists make (04:13)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Iām going to be straight with you, some of you are making a massive mistake, and itās driving me crazy. I keep hearing, āIām having a down year, I canāt afford CE.ā Thatās complete BS. You canāt afford NOT to invest in yourself.
Even the most successful orthodontists still invest heavily in learning and those struggling should be increasing their educational spending, not cutting it.
Skipping CE because āmoneyās tight,ā is just lying to yourselfā¦ youāre sabotaging your practice, your family, and your future.
If youāre having a tough year, THAT is exactly why you need to double down on learning. You have patients counting on you, a family depending on you, and no one else is going to fix this for you but YOU.
In this 5-Minute Friday, Iām giving you a little tough love, because someone needs to say it.
If youāre stuck, itās time to shake things up, and the best way to do that? Get to a course. Go to a meeting. Hire a coach. Do something different.
No orthodontist should ever be in a position where they canāt afford to invest in their own success.
Listen now, and letās get to work. š„
Key Takeaways
Introduction (00:00)
The biggest mistake orthodontists make (00:42)
āIām having a bad yearā isnāt an excuse (01:04)
High earners still prioritize education - why donāt you? (03:01)
If youāre struggling financially, you should spend more on education (03:47)
Stop blaming external factors and take responsibility (04:21)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Have you ever wondered what running an orthodontic practice and Disney World have in common? Dr. Jason Kaplan shares how the legendary customer experience principles from Disney can enhance orthodontic care, improve patient interactions, and create a standout practice.
Dr. Kaplan also shares his personal experience with Smile Doctors, debunking common myths about OSOs and DSOs, and discussing the benefits heās seen in his practice.
Beyond the business side, he explores the importance of financial wisdom, why you should give to your family while they need it, and the joy of spending on experiences rather than just accumulating wealth.
We also talk about gratitude, fitness, and how taking care of yourself first leads to success in all aspects of life. If youāre looking for ways to level up your practice and your mindset, this is a must-listen!
š§ Hit play now and discover how to build a fulfilling life and career!
Key Takeaways
Introduction (00:00)
Dr. Kaplanās journey into orthodontics (00:41)
Myths about OSOs & DSOs (06:06)
The value of retirement planning & generational wealth (15:22)
Applying Disneyās customer service model to orthodontics (27:27)
Gratitude and its impact on business & life (39:04)
Dr. Kaplanās fitness transformation and its benefits (44:46)
Additional Resources
šBooks Mentioned
- Die with Zero by Bill Perkins: https://www.diewithzerobook.com/welcome
- Lessons from the Mouse by Dennis Snow: https://www.amazon.com/Lessons-Mouse-Applying-Secrets-Organization/dp/0615372414
ā
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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For years, Iāve been teaching orthodontists about case acceptance, and I can tell you one thing with certainty: trust alone wonāt get patients to say yes anymore. Gone are the days when simply being a doctor was enough to get patients to start treatment.
So, whatās the missing piece? You need a closer. Whether itās you or your treatment coordinator, someone in your practice must have the skills to turn interest into commitment. Sales isnāt a dirty word but an essential skill to grow your practice and help patients.
A soft, ethical sales approach is what separates thriving practices from those struggling with low acceptance rates.
In this episode, I break down how to create a high-converting patient experience, how to assess your teamās sales ability, and why recording and reviewing your case presentations can transform your acceptance rates. If your practice is bringing in leads but not converting them, you canāt afford to miss this.
š„ Want to get your case acceptance into the 80-90% range? Listen in, and letās make it happen.
Key Takeaways
Introduction (00:00)
Patients wonāt start treatment just because youāre a doctor anymore (00:41)
You need a closer in your practice (01:23)
A soft sell is moral, honest, and absolutely necessary (03:01)
Are you at 80-90% case acceptance? If not, hereās why (05:08)
If you donāt close, your marketing is wasted money (05:25)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Most ortho practices are stuck posting the same boring content - braces debonds, generic team photos, and outdated trends. But you could actually engage your audience, grow your brand, and bring in new patients using your social media.
In this episode, I sit down with Brooke Bruneman, a former dental assistant turned dental student who still remotely manages social media for our practice. She shares the insider strategies that make orthodontic content go viral, including how to spot trends, use TikTok duets and stitches, and create videos that actually get shared.
Brookeās insights are packed with actionable tips that any orthodontist can implement immediately to stand out in a crowded digital space. If youāve struggled to get traction on Instagram or TikTok, this episode is a must-listen.
Hit play now and improve your practiceās social media game!
Key Takeaways
Meet Brooke Bruneman (00:32)
Lessons from Disney to Ortho (07:19)
Do not hire solely for skills (11:46)
How Brooke manages our social media while at school (16:15)
Trends and social content creation strategies (22:06)
Social media management tips for an ortho practice (29:40)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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Thereās this myth in orthodontics that you need to limit your patient load to maintain quality, reduce stress, and run a low-overhead practice. Iām here to tell you thatās not true.
The old-school approach of running a low-volume, high-fee orthodontic practice is outdated.
With the right technology, smart outsourcing, and effective management, you can see 60-70 patients a day, avoid burnout, and still provide top-notch care.
Iāve built a $3 million/year practice working 3 days a week, and I want to show you how you can do it. Itās about working smarter, leading better, and not buying into any limitations other people try to sell you.
Some of the best in our field have built high-revenue, low-overhead practices using this approach, and thereās no reason you should not do it. Tune in to this 5-minute Friday episode to hear more!
Key Takeaways
Introduction (00:00)
Dispelling myths about low-volume practices (00:45)
Leveraging technology and outsourcing (02:18)
70 patients a day practice with low stress (02:39)
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Refine your management and leadership skills (04:03)
Additional Resources
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
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Every once in a while, you travel to a place that completely blows your mind. Thatās what recently happened to me and my family when we went to Japan.
I thought I knew what to expect: polite people, cool architecture, good food. But Japan exceeded every expectation I had. It was something out of a dream.
In this episode, Iām talking with Mac from Maction Planet, the tour guide who made our trip special. He is originally from the UK but has lived in Japan for over 20 years. He first came here for the Soccer World Cup and fell in love with the country.
Mac is not your typical guide, heās got this insane passion for Japan and knows how to craft an experience that feels personal and unforgettable.
We cover everything from Japanās safety and civility to its awe-inspiring food scene. Iām talking tiny restaurants where chefs treat cooking like fine art, with no tipping culture and some of the best craftsmanship Iāve ever seen.
We also discuss what makes Japan so clean and organized, the mesmerizing fusion of Shintoism and Buddhism, and yes... the tea ceremony that changed my entire outlook on life.
If you have never been to Japan or are thinking about going, you donāt want to miss this one. Iām definitely going back!
Hit play now.
Key Takeaways
Introduction (00:00)
East vs. West Japan cultural divide explained (02:28)
My first impressions of Japanās uniqueness (03:15)
Mac Salmanās background (05:51)
Tokyoās safety and efficiency (13:12)
Niche restaurants: 12 seats, owner-chefs, no tipping (20:08)
Craftsmanship in food vs. Western āartā norms (24:16)
Japanās shame-based culture and public apologies (32:32)
Blending Shinto and Buddhist traditions seamlessly (43:07)
Tea ceremony in a private home: āmagicalā experience (57:18)
Travel tips: Avoid summer, embrace February (1:03:46)
Additional Resources
- Maction Planet Website: https://mactionplanet.com/
- Maction Planet IG: https://www.instagram.com/mactionplanet/?hl=en
ā
- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/
- For more information, visit: https://orthopreneurs.com/
- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs
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