Afleveringen
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about Spotify’s new partner programme. They give the lowdown on how the programme will work for monetisation, the thresholds they will put in place and how it compares to other platforms. They also share other ways you can monetise that may be more worthwhile.
KEY TAKEAWAYS
The creator will get 50% of the revenue for ads if they meet the listener threshold. To access the programme, you will need at least 10k streamed hours on Spotify and 2k unique Spotify users a month. This is a much higher threshold than other platforms. It’s easier to monetise on YouTube, you need half the amount and have a year to achieve it and also get paid more! Direct sponsorships should make you way more money than something like this programme, this should be for supplementary income. Spotify has also introduced a feed which will be great for discoverability.BEST MOMENTS
“Creators get 50% of revenue for ads sold”
“YouTube is also significantly easier to become eligible needing 4000 streamed hours in the last year and 1000 subscribers”
“You’re getting maybe £10 CPM but you have to get ridiculous numbers to get there in the first place”
“One thing Spotify have introduced that is good is discoverability”
“Podcasters want two things, listeners and money”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about why you should start a podcast in 2025. They share the many reasons you should be podcasting in 2025, including what's new, the best way to leverage AI in your podcast and the unique things you can do to make your content more discoverable.
KEY TAKEAWAYS
On video platforms, the quality of content and its performance with the algorithm is becoming much more important than follower numbers and subscribers. It used to take multiple years to become notable on social media as you have to have a large audience before you got noticed, now you can get noticed first with great content and the numbers follow. When it comes to monetisation, the quality of the listener is just as important as the audience size. A new show gives you the opportunity to build your audience based on your initial content. Older shows may struggle with a mix of audience feedback which can impact their reach to new listeners/users. Whilst your content should always put your audience first, there are small things you can do to help you with the algorithm at the same time, like your titles and thumbnails. Most podcasters are using AI in some capacity. One of the best ways to use it is for research, but it can also be used on small tasks to free your time to be spent on the more important elements and get more creative. AI tools are being incorporated into more and more software, making production and the tasks associated with creating a podcast quicker and easier. Year after year, more money is being pushed into podcasting, by 2032 it’s predicted that the podcasting industry will be worth 130 billion to 250 billion.BEST MOMENTS
“What is becoming less important is follower numbers and subscribers”
“You can post a video, and it will show it to whoever it thinks should see it on the for you page ”
“There’s actually a bit of an advantage if you’re just starting out”
“Make it for the audience, not the algorithm”
“The first 30 seconds, as well as the title and thumbnail of a YouTube video, is more important than the rest of the content in terms of getting in front of people”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Zijn er afleveringen die ontbreken?
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about how they managed a difficult period over the past few weeks where they were unable to record new episodes. They give tips on how you can plan for unforeseen circumstances and keep your podcast consistent when life happens and you can’t press record!
KEY TAKEAWAYS
It’s better to rerelease old episodes than to not release anything at all. Look at episodes that are still relevant or that performed particularly well. When re-releasing old episodes, ensure you communicate this to guests in the show notes to avoid any confusion. If you need to take a break from recording, you can also upload podcasts where you have been interviewed as a guest. A feed swap is another way to release content without having to record anything. It also gives your show a new platform for potential listeners. Batch record episodes ahead of time to avoid having to stray away from your release schedule.BEST MOMENTS
“Top tip, go to expos, it’s a great way to just network”
“Your downloads are gonna take a dip over the Christmas and New Year anyway so you don’t want to put your best content out there”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join Ash and Kane for a Q&A from the Podcasters Podcast private community. They share questions from podcasters ranging from how to grow your podcast and credibility to sponsorship. They also discuss podcasting launches and relaunches and what impact having a number 1 podcast has on your podcasting journey.
KEY TAKEAWAYS
When speaking and negotiating sponsorship, try and get more episodes in the deal. This not only generates more income but saves you time as you will need to negotiate with less sales reps. To climb the charts, network with podcasts in your niche in the view to get interviews. You can then capitalise on each other’s audiences. Whilst it’s easier to go viral on TikTok, Instagram offers the best ‘shop window’ to convert your audience to clients and more. How you launch your podcast can be pivotal to your initial growth and performance. Head to the Podcasters Podcast Launch episode here: How to Launch a Number 1 Podcast - Part 1 Having a giveaway that’s relevant to your audience is more important than the cash value. Getting to number 1 in the charts when you launch or relaunch is valuable social proof for sponsorship deals and future guests too.BEST MOMENTS
"On average it takes 7 touch points to make a buying decision”
“There’s not an easier platform to go viral on than TikTok”
“You’re going to get better sponsors, you’re going to get more recognition in your specific industry, get better guests on your show, it’s social proof that you’re a number 1 podcast”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement.
KEY TAKEAWAYS
Books and publishing Speaking gigs Access to people Unique relationship building Recognition, credibility and endorsement Live Shows Business OpportunitiesBEST MOMENTS
"Would you like some cash to write [a] book and we publish?”
“People get opportunities from their guests”
“We’ve had people with smallish audiences and then done live shows and sold out”
“If you have a high bracket audience, people will pay to be on there”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Rob Moore shares how he built an 8-figure business through his podcast Disruptors, revealing secrets behind viral episodes like his infamous Andrew Tate interview. He dives into the social strategies that made him one of the biggest creators on the planet, how he monetises across multiple platforms, and the goalpost-moving challenges of going viral while balancing authenticity. Rob also discusses pivoting from property to content creation, his approach to getting high-profile guests like Will.i.am and Katie Hopkins, and why he has beef with Diary of a CEO's Stephen Bartlett. Overall an insightful peek behind the curtain of one of the OG podcasting Disruptors!
KEY TAKEAWAYS
Rob’s podcast Disruptors (previously called The Disruptive Entrepreneur) was the first of Progressive Media’s to launch 8 years ago and now has almost 1000 episodes. Build a "specific but vague" niche to maximise reach - business, money, and entrepreneurship is broad but still clear. Create in your authentic format e.g. long-form interviews for Rob. Short-form doesn't always suit creators. Repurpose one piece of content into 50. View podcasting as a commercial business. Reinvest revenue into better guests and production. You need to invest to grow. Avoid overcomplicating tech and production as a beginner. iPhone + consistency beats fancy gear! Interview skills are critical. Research helps but stay present and let conversations flow. Interviewing takes practice and you will get better with time. Go broader once you've built an audience and identity. Rob went from Disruptive Entrepreneur which was more specific to then Disruptors which interviews a wider range of guests. Handwritten letters stand out to get guests attention. Wax seals also help, you can outsource the writing. Controversial guests like Andrew Tate bring huge but fleeting blows up. Lasting impact depends on authenticity. Don't overcomplicate funnels, CRMs etc when starting out. Bang out content and drive people to simple sales funnels.BEST MOMENTS
“Really, all I should think about is the impact I have on people."
"So many people right now are overwhelmed. It's just a massive confusion. There's so much opportunity but so much confusion."
"This morning...I felt grey and fuzzy and bleh. But I got in the garden and I did a pretty hard workout. And then I got in the ice bath... And I thought, fucking hell, my brain is not really on it."
"Go live for three minutes, five minutes, ten minutes and then fairly easy...you can chuck that content there and they can do four or five clips from that."
"Sometimes I think if I'd have stayed Disruptive Entrepreneur and just interviewed millionaires and billionaires, you know, maybe I might be more successful."
"People way overcomplicate everything. Get a good agency...be more prolific with your content...and the money will start to go up."
"I know for a fact he pays guests big money. I know this for a fact...He and others have made it harder to get guests because they're chucking big money down."
"I like the fact that you call it a commercial business because I don't think a lot of creators do."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane outline the resources you should know and use as a podcaster. Including revealing the Google and Tinder of podcasts and how chatGPT can help you grow and scale your show.
Podmatch episode with Alex Sanfilippo: https://omny.fm/shows/the-podcaster-s-podcast/episode-026
KEY TAKEAWAYS
www.listennotes.com is a directory where you can see all podcasts including a lot of data about them such as where they are based, show notes etc. This is useful for research and looking for sponsors. www.chartable.com gives accurate and specific information on your show's listenership. It can give you the data you need to make informed decisions on what to do with your podcast. There is a lot of choice in terms of software but Adobe is the industry standard and has most of the tools and features you will ever need. www.podmatch.com is a great website for finding guests. It will match you based on what you are looking for and the guest’s availability, knowledge and more. ChatGPT can be utilised for podcasting in a variety of ways from content ideas to time-saving exercises. The best way to get the most out of any AI is to feed it as much information as possible. Descript is a transcribing software that you can then use on various AI platforms.BEST MOMENTS
“What I use this for the most is finding sponsors and finding collaborators”
“It saves you loads of time and thinking who should I reach out to because 2 minutes on listen notes and you can find a list of sponsors in your industry”
“It’s good to track your chart position and also to research other shows”
“It’s like tinder for podcasts”
“You’re training AI in who you are so make sure you give it as much information as possible”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss the three key ways to discover a podcast. They give you the tips and essential info you need to get maximum discoverability on your podcast show and circumvent the sometimes difficult barriers of podcasting platforms.
KEY TAKEAWAYS
Social media platforms, in particular TikTok and YouTube, are an essential step to getting better discoverability on your podcast. You can do this in a variety of ways including repurposing podcast content and creating clips. Search and SEO on YouTube Collaboration: Leverage other show’s audiences and attract their following by working with other podcasters Remember, you can do all these things to increase discoverability, but you want people to stay so ensure things like audio quality and content are as good as they can be!BEST MOMENTS
"You can do a lot in 7 seconds”
“People underestimate how much work it takes”
“Podcast discoverability is generally pretty crap”
“It was a smaller show, but the audio was decent”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane discuss research and stats about the psychology of podcast listeners. They share useful demographic research including why podcast listeners differ so much from social media users and also reveal why they think ads convert so well for podcasts.
KEY TAKEAWAYS
UK Podcast listeners average 5 hours a week listening, this is an hour a day for the working week. The ethnic diversity of listeners is increasing, younger audiences are also becoming engaged and the gap between male and female listeners is getting smaller yearly, showing that podcasting is for everyone. Having one good guest then unlocks the ability to have other good guests and gives your show credibility amongst listeners. What a listener sees first counts, it’s how they decide whether to listen or not so focus on artwork, titles and focus on getting good guests. Podcast listeners often have informational needs, meaning they are seeking out information and want to learn. This differs from social media users who are seeking out social needs. Give away everything for free on your podcast, the higher value content you provide the better your podcast will perform better. Podcast listeners are creatures of habit; you have to be consistent on episode length and publish day and frequencyBEST MOMENTS
“You can broaden out with your podcast over time”
“Curious people probably make up the higher earners”
“Once you get one good guest that becomes the ‘unlock’ for other good guests”
“Artwork is massively important, it’s the first thing people see it needs to look good”
“If it looks shit, people assume it’s shit”
“For every trend and movement there’s an opposite”
“Podcast listeners are creatures of habit”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join Ash and Kane for part to of their Q&A with 500+ member community. They continue to answer questions from their online podcasting community including what makes you and your show attractive to sponsors, how to leverage a webinar and the opportunities having a podcast can create.
KEY TAKEAWAYS
When running a webinar, it needs to link back to your podcast concept and content. Any webinar you create, record it so you can repurpose the content for your podcast. You can also live stream it across your social media accounts. What makes an audience attractive to audiences and sponsors is the same, high quality content targeted at a niche audience that is well produced. There are nearly endless opportunities to gain from creating a podcast, but the network you build is among the most valuable benefits!BEST MOMENTS
“You can do a live webinar and record it for your podcast”
“The best way to attract sponsors to your podcast is to go out and find them”
“Get more listeners, have high quality production, have a niche targeted audience, if you do those three things people will come to you”
“A lot of doors are opening through our guests”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join for a Q&A with 500+ member community. Ash and Kane answer the hottest questions from their online podcasting community from the perfect length for a podcast episode to why VR could be the next big thing in podcasting and how to grow your audience for free.
KEY TAKEAWAYS
Solo eps should be around 15 minutes and 45 minutes is ideal for an interview. Consistent length episodes are important too, keep it the same length every week. Hobbyist podcasts provide a perfect niche, they have large and loyal audiences. An untapped area of podcasts currently is AR and VR. Ask your audience to leave reviews and create an audience focused call to action. Advertise your show on other podcasts in your niche to get 1000’s of listeners, you can then use these listeners to leverage sponsorship deals on your own show. Don’t underestimate good show notes and titles, this is how your audience will find you organically (i.e for free!)BEST MOMENTS
"If you’re going to do an interview cut it down to 45(minutes)”
“Hobbyist podcasts are huge”
“AI generated podcasts can fuck off”
“The bigger the channel the better guests you get the end user benefits”
“Get good searchable titles where people can find you organically and it costs you nothing”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube.
KEY TAKEAWAYS
Your audio and visual quality matters; all social media algorithms take this into account as itâs a quick way to filter out of millions of videos. Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content. Namedropping is an easy way to help your clip go viral. It gets people talking. Content with strong opinions becomes viral as people want to give their own thoughts and opinions too. Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular. Clips with less context tend to provoke more intense responses from people watching, which creates virality. Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out.BEST MOMENTS
"We always get our guests to namedrop peopleâ
âPeople just love to get upset for no reasonâ
âSometimes with clips we leave context out because we know it will piss people offâ
âOne of the main ways you go viral on social media is through comments, likes donât really make much differenceâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience.
KEY TAKEAWAYS
Google isnât where people generally search for podcasts, they search in app. Think about the person looking for your podcast and what you can do to make this easier. Your podcast name and episode titles need to be optimised and explain what your content is. Donât overlook your artwork, is it clear and does it grab attention? Your audience grows by impressing people who donât know you. Good guests are important for growth because you are tapping into someone elseâs audience. The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast.BEST MOMENTS
"Itâs getting easier for people to find new podcastsâ
âThe titles of your episodes need to be SEO stackedâ
âIf you can tap into somebody elseâs audience then youâre onto a winnerâ
âThe way people act and what they say is often very differentâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane share how to maintain your enthusiasm when you are struggling to feel motivated podcasting. They talk about how you can stay consistent despite challenges, discuss the importance of discipline over motivation, share strategies for dealing with rejection, and explore whether taking breaks is beneficial.
KEY TAKEAWAYS
Outsourcing challenging aspects of podcasting (like editing) can help maintain enthusiasm and ensure long term consistency When seeking guests or sponsors, getting rejections is actually a positive sign, it means you're aiming high enough Treating podcasting as a hobby rather than just a way to make money, can lead to better long term success and motivation Consistency is key! Showing up regularly, even when you arenât feeling motivated, leads to better results over time Guest booking becomes more challenging as your podcast grows, requiring dedicated effort and persistence, plan for this. Fall in love with the process of podcasting, rather than focusing solely on the outcome Taking breaks can break momentum and make it harder to return to podcasting Having a clear "why" beyond monetary gain helps maintain motivation during tough periodsBEST MOMENTS
"If everyone's saying yes, you've just got to look at yourself in the mirror and be like, well, I'm better than this."
"The people that make the most money from podcasting are usually the ones that aren't doing it for money at the start."
"I think seeing a podcast as a hobby is massively underutilised."
"You can't just not turn up to work one day because you don't really fancy it if you're an entrepreneur and you're serious about it."
"If you're going to treat it as a business, treat it as a business in every respect."
"The vast majority of people don't carry on because as soon as you break that routine... you just fill that void that extra time with something else."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic.
KEY TAKEAWAYS
Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation. Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche. Donât endorse things you donât truly believe in or may change your mind on. As you build a show, you need to consistently engage with your audience and take on their feedback. Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable. Rushing episodes because you arenât organised can mean you are putting out poor content which will impact you and your show's reputation.BEST MOMENTS
âThe thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevantâ
âDonât just try and get your opinion on controversial topics because itâs trendingâ
âThe biggest thing in podcasting is peopleâs relationship with the hostâ
âIf you always put your guest on a pedestal then you become a chat show host like Graham Nortonâ
âMake sure youâve got good production, make sure youâve plannedâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology.
KEY TAKEAWAYS
Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you. Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve. Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence. The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios. Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views! When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky. Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence.BEST MOMENTS
"We were very good at hiring good people to kinda help us out as we knew nothing we couldnât kid ourselves we could do it on our ownâ
"There is a snobbery to luxury, and what I mean by that is you can't show you're too keen."
"I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level."
"I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways."
"Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact."
"I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."
VALUABLE RESOURCES
https://www.linkedin.com/in/askinsben/
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit.
KEY TAKEAWAYS
The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsorâs benefit. It will perform better. A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors.BEST MOMENTS
âThe longer you talk about them, the better it (ad) performsâ
âAlmost all advertisers only reach 25% of all monthly podcast listenersâ
âReally big shows skew a lot of this dataâ
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show âWomen. Work. Wellbeing.â by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too.
Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach
KEY TAKEAWAYS
If you canât tell what a show is about from its name, then it isnât a good name. Punctuation can potentially impact SEO, keep this in mind when choosing a name. Itâs important to get artwork right, itâs most people's first impression of you and the show. If you only have a small budget to get started itâs worth paying a designer to create good artwork for your podcast show. Keep your podcast intros short and to the point. If you can make your guest feel comfortable, you will get the best content out of them. Donât be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record. Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person. The first part of a podcast title is the most important. Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic. Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest. A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek.BEST MOMENTS
âI actually quite like the name itâs clear about what itâs about and thatâs the main thing with namesâ
âIf youâre going to spend money on something spend it on artwork, itâs important it looks good because thatâs the face of your showâ
âAll the shows I listen to are very quick to get to the contentâ
âPart of interview technique is not talking all the time, listening and not being afraid of those silencesâ
âBe more specific with the things you learned, and marvel at your own podcast moreâ
"Generic is a lot less likely to catch someone's attention"
VALUABLE RESOURCES
https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036
Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers.
KEY TAKEAWAYS
· From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts.
· Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too.
· Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books.
· Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly.
· Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience.
· From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros.
· Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence!
· Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success.
· From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand.
BEST MOMENTS
"Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcastsâ
âI donât think entrepreneurship can be taughtâ
"Small businesses do very very well targeting the top 1%"
"Growing your personal brand just makes everything else easier"
"Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies."
"The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships.
KEY TAKEAWAYS
Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences. Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase. Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms. Podcasts provide an alternative avenue for these brands to reach their target audience effectively. Companies launching new products often allocate advertising budgets for promotional campaigns. Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities. As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move. A partnership approach allows companies to tap into existing reputations rather than building their own from scratch.BEST MOMENTS
"If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that."
"Companies with high value target customers... often softwares, they make great sense for podcasting because..."
"You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?"
"If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go."
"I think more of that will happen with those big companies that don't have a personal brand behind them."
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UKâs largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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