Afleveringen
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In today’s episode, I’m thrilled to chat with Amy Posner, a true trailblazer in the world of online business and coaching. Amy has built six thriving businesses (five are still going strong!) and empowered thousands of freelancers to find their footing and flourish. She shares insights from her course, Complete Breakthrough Freelancer, and her experience as co-host of Business Badassery.
Find out why she says it’s not them, it’s you….what you are doing that is keeping you from achieving your dreams.
In our chat, we get into the good stuff:
• How to attract and keep ideal clients by building genuine relationships
• How to bring business skills up to the level of your creative ones (the real key to six figures and beyond!)
• Creating value for clients before they even see a price tag
• Seeing your clients as partners, so they know they’re in good hands
• Moving beyond a six-figure income as the ultimate goal to find what truly drives your success
Amy and I are “kindred spirits” and clicked instantly, and I couldn’t help but wish she lived closer so we could keep these conversations going!
Enjoy this conversation filled with so many tips for being super successful doing what you love
And reach out to her here to ask a question or learn about her course and podcast.
360-480-3079
https://amyposner.com/
Connect with Photography Business Coach Luci Dumas:
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Hey, fans of The Profitable Photographer Podcast! I’m bringing back one of my all-time favorite episodes from 2021 because it’s just that good. If you missed it the first time or need a refresher, this is your chance to hear from Hart Tan, an incredible photographer and entrepreneur from Singapore. Hart is the mastermind behind Tomato, one of the largest photography studios in Singapore, and he’s running a high-volume, seven-figure business he started 12 years ago.
Hart is not only an award-winning Master Photographer, but he also shares such valuable insights on building a business that’s successful, sustainable, and truly your own. In our conversation, Hart goes beyond photography and dives into what it means to craft a career that works for you—one that brings both success and happiness.
Here’s what we talk about:
Building your business like a house: The foundation is key, and it’s what gives you the freedom to grow.Curiosity is your best tool: Always stay curious about what works and what doesn’t.Marketing with intention: Test, measure, and adjust your strategies based on real results.Personal responsibility and problem-solving: Success is a combination of creativity and taking responsibility for your actions.Trust your gut: Not all advice fits. Learn to listen to your inner guidance.Systems are essential: Have a system in place to make everything run smoother.Hart’s wisdom is timeless, so if you’re looking to build a thriving business and a fulfilling career, this episode is a must-listen. He’s got a wealth of knowledge, and I know you’ll love what he shares.
Want to connect with Hart? Check out his video on how much to charge: Watch Here.
Email: [email protected]: www.tomato.sgFacebook: www.facebook.com/tomato.sgConnect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
Zijn er afleveringen die ontbreken?
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Here we go again...another great guest and conversation on The Profitable Photographer with Luci Dumas! I’m so excited to introduce you to Jen Hargrove, an award-winning fine art photographer specializing in character portraits, pets, children, and abstract waterscapes. With 12 years under her belt, Jen’s earned titles like Master Photographer and Certified Professional Photographer.
Jen share some eye opening practices that have helped her business success grow through print competitions, and she’s mastered the art of turning mini-sessions into high-profit opportunities. And guess what? These mini- sessions are primarily of men transformed into unique characters like soldiers, firemen, or sea captains. Wives and mothers love these!
Here’s what you’ll learn:
Keepsake Sessions: How Jen markets these unique sessions to her clients , turning them into characters like soldiers or sea captains. Making Personal Art Pay: Jen’s strategy for selling her art through boutiques, Etsy, and galleries. Delegating Sales: Why letting go of sales was the best move for her business. Giving Back to Photographers: Jen’s passion for helping fellow photographers and why teaching others is important to her.Final thought is that our industry is not saturated. Don’t be afraid to teach others but stay in your lane. She wants to see everybody giving back to other photographers.
AND she has arranged a contest with Miller’s Color Lab.
WIN $150 wall art certificate by leaving a comment about this episode on the YouTube video of this episode and I will pick a winner!
https://jenhargrovephotography.com/ [email protected]
Connect with Photography Business Coach Luci Dumas:
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Hello new and loyal listeners. This episode is from the “Way Back” machine from 2019. I still have the resistance challenge, and I thought you would enjoy it again as well, or for the first time.
Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your "To Do" list that you struggle with completing or even starting?
This is called "Resistance", everyone experiences it and it can be conquered day by day.
In this episode, Luci discusses:
How personal resistance to daily tasks is the enemy of success.What resistance looks like in its many iterations.The value in working with a coach to move through fear and resistance.Key Takeaways:
Personal resistance is a natural part of being a professional artist.Diligently working through a list of defined tasks can set you free.Delegate or hire out time-sucking tasks that don’t generate the most money.“Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.” Steven Pressfield
References:
The War of Art - Steven PressfieldTed Talk “How to Stop Screwing Yourself Over” - Mel RobbinsConnect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
In this solo episode, I share my experience shopping for a new purse, and illustrate many of the points I love to share about how to communicate value and create that luxury experience for potential clients. How we can take someone from a warm lead to someone wanting what we offer and are willing to invest well to receive it?
I needed a new purse. I don’t care about brand names but I like function and quality. After a less-than-stellar experience at Macy’s and a pleasant but almost hands-off visit to Nordstrom, I walked into a Coach store that just has handbags and such, where the display and personal service were on another level. The salesperson listened to my wants and needs, and guided me through a few options, their quality and features, and I found myself falling in love with an item I didn’t even consider in my search.
It was a masterclass in the art of customer care and becoming a trusted advisor—a lesson every photographer can apply when selling their own work.
Some of the takeaways to listen for are…•
Create a Premium Experience: Your environment and presentation is important.Become a Trusted Advisor: Guide clients to the products they’ll love, even if they don’t know it yet.Focus on Value Over Price: Clients should feel the investment is worth it before they ever hear the price.Build Emotional ConnectionsTailor the Experience: Customize your approach to each client for a truly personalized experience.Tune in to learn how to elevate your in-person sales and create a luxury experience for your clients, just like Coach did for Luci.
Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
In this episode, I have an awesome chat with the super-talented Pete Coco, a successful headshot and portrait photographer. We dive into the nitty-gritty of starting your photography business, and yeah, it can be overwhelming. But Pete’s advice? Don’t worry—just start!
Pete specializes in headshots and portraits and is based in Garden City, New York, providing high-quality photography services to individuals from various industries, including business professionals, realtors, lawyers, doctors, actors, and models.
He also is a mentor and has a YouTube channel with 30,000 subscribers, where he talks about photography, gear reviews, and all sorts of things.
Pete shares so much valuable wisdom, including:
• The importance of finding a mentor who truly understands your vision.
• Staying passionate about the type of photography you want to do every day and creating work you love and want to be paid for.
• Embracing failure as a learning tool, instead of fearing it.
Pete also introduced us to his "CoCo Trio"—the perfect blend of work, business, and mindset. Mastering all three is essential for success. Plus, he drops some book recommendations like The Motivation Manifesto by Brendon Burchard, Man’s Search for Meaning by Viktor Frankl, and the Tao Te Ching for extra inspiration.
His final gem? It’s never too late to start, and your photography doesn’t have to be the best in the world—it just needs to get started. You can catch Pete live at the Imaging Expo in Texas through Professional Photographers of America.
Bonus: Download any of Pete's free videos, and he’ll share five of his all-time favorite portrait tips!
PeteCocoPhoto.comFacebook: https://www.facebook.com/share/Rqq6EdYUWTd2QDSQ/Instagram: https://www.instagram.com/petecocophoto/YouTube: https://www.youtube.com/petecocophotographyConnect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
Hey lovely listeners! I am delighted to share my conversation with the fabulous Tanya Goodall Smith.
She has been on the show two other times and this time, she has a wonderful new book we are going to chat about, “The Introvert's Guide To Personal Branding: How To Put Yourself Out There Without Changing Who You Are”. It is a great read and wow, did it open my eyes to the power of introverts in the photography world!
It also goes deep into the topic of personal branding, which is a great tool to be seen and known without having to do what the extroverts do to get positive attention.
You can trust her guidance as the founder of WorkStory Creative, an agency that helps introverts who are evolving their business create an elevated brand vision and bring it to life. She has 20 years of experience at the Fashion Institute of Design and Merchandising, designing for with international brands like HP, Disney and GUESS. And is a Brand Builder’s Group Certified Personal Branding Strategist.
Key takeaways from our conversation:
• Introverts as Superstars: How introverted tendencies can be turned into advantages for success.
• Famous Introverts: Even some well-known performers and photographers are introverts who've learned to thrive.
• Overcoming Fear: The fear of being on camera or criticized can be tamed by focusing on the value you're bringing.
• Feel the Fear & Do It Anyway: Tanya's mantra for introverts looking to step out of their comfort zones.
• Power of Personal Branding: How a strong brand can communicate for you when you’re not keen on the spotlight.
As always, thanks for subscribing, commenting, and sharing your thoughts.
Want to chat? Reach out to me at https://lucidumascoaching.com/. Catch you later, friends!
To Download the first chapter of her book for free
https://www.workstorycreative.com/freechapter
And get in touch with her at www.Workstorycreative.com
Connect with Photography Business Coach Luci Dumas:
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Hey everyone, it’s me again, Luci Dumas, and in this episode of The Profitable Photographer, I had the pleasure of chatting with architectural photographer Jack Zigon. We dug into the fascinating world of architectural photography and the business side of things that makes it all work. Let me tell you, it was such an insightful conversation, it almost made me want to start a new career/ specialty.
He is a photographer based in Philadelphia who specializes in photographing architecture. One of his loves is capturing the built environment, and also has a passion for landscape and nature photography, and loves to use light and composition to create beautiful photos with that “wow” factor that makes your clients want to stop and stare.
He has had an “illustrious career” working in sales, online marketing and photography for 30 years,In a previous life, as VP of Internet Marketing, he grew Comcast Business’ online marketing division from $76 million/year to $1.6 billion annually, In other words…he is very smart and has had a lot of success before starting this new business.
Here’s what else we covered:
• Real Estate vs. Portfolio Photography: While real estate photography can bring in a steady but moderate income, Jack explained how portfolio photography for architects is where the real long-term value is.
• Marketing Strategies: Jack gave us a peek into how he markets his business using tools like LinkedIn, email newsletters, and even printed portfolios sent to hot prospects.
• How Jack Approaches a Job: It all starts with learning the story behind the building from the architect.
• Starting in Architectural Photography: Thinking about diving in? We chat about where to start and skills needed to get going successfully.
• The Gear Game: Jack also talked about what high-end equipment needed for architectural photography
• Pricing Your Services: Pricing can be tricky! Jack emphasized how essential it is to price your work correctly. Finding that sweet spot is an art in itself.
Whether you’re thinking of getting into architectural photography or just curious, this episode is packed with practical tips and advice. I hope it gets you excited to grab your camera, explore the beauty of buildings, and start experimenting.
Thanks for tuning in, and don’t forget to subscribe to The Profitable Photographer on YouTube and your favorite podcast platform. It is the encouragement I need to keep sharing and interviewing amazing guests.
Here is how to connect with Jack
[email protected]://www.linkedin.com/in/jackzigon/Connect with Photography Business Coach Luci Dumas:
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Welcome to The Profitable Photographer!
We all have them, right? Clients that are beyond challenging, can not be pleased no matter what, and make us question ourselves. Or create sleepless nights trying to come up with just the right response to a criticism. Did we do something wrong, are we not good enough, should we change our policies?
In this episode, I explore a crucial topic that every photographer faces: how to set and keep policies that help us effectively deal with difficult clients. Inspired by the wisdom of Anna Taylor, “Love yourself enough to set boundaries. Your time and energy are precious, and you get to decide how you use them,” we'll delve into how to navigate challenging situations while maintaining your sanity and business integrity.
The first piece of advice is to evaluate the situation and see if there is something that is our fault and search for remedies. The second is to realize that there is a very small percentage of our clients that are just plain impossible to please...or are purposely being difficult so they can get more from us than what we offer.
In this episode, we’ll cover:
Understanding Difficult Clients: Why some clients just aren't the right match and how to recognize the red flags early on. Real-Life Experience: I share a personal story of a challenging client who crossed boundaries, teaching me valuable lessons in protecting my work. While most clients are wonderful, it's the .1% who can cause headaches. Learn how to handle them without losing your cool. Setting Boundaries: How being self-employed taught me to confidently establish and enforce boundaries in both business and personal life. Six important steps that help avoid or resolve misunderstandings.Whether you're just starting out or have been in the business for years, this episode will give you the tools you need to set boundaries that protect your business and your well-being. Tune in and take control of your client relationships!Connect with Photography Business Coach Luci Dumas:
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In today’s episode of The Profitable Photographer, I had the pleasure of chatting with Ruth Annan, and we had a rich and thought-provoking conversation about two very different topics: the importance of intentional diversity in our businesses and the pure joy of event photography. Ruth shares her insights on how embracing diversity can lead to richer experiences, deeper connections, and more interesting stories in both our personal and professional lives.
As a bonus, she shares how, as a business owner and a mother, she is able to rock both roles.
Here’s a glimpse of what we covered:
• Intentional Diversity: Ruth and I talk about how being intentional about diversity can transform our photography businesses, teaching methods, and overall approach to life. She encourages us to reach out and include people we might not interact with regularly, making our lives and work more vibrant and fulfilling.
• The Joy of Event Photography: We explore why corporate events can be both educational and profitable. Ruth’s successful business in corporate events, headshots, and video production showcases the potential of this niche, especially when combined with a diverse team and client base.
• Balancing Motherhood and Business: I investigate some of the challenges, solutions, and rewards while navigating life as both a businesswoman and a mother. She emphasizes that it’s okay to seek help and that integrating business responsibilities with family life can benefit everyone involved.
This episode is packed with actionable advice and inspiration for anyone looking to build a more inclusive and profitable photography business. I am honored to have had this frank conversation with a very inspiring and brilliant person.
Here is how you can get in touch with Ruth
[email protected]Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
On this episode of The Profitable Photographer, I’m joined by Marcel, a wedding photographer in Australia with over 16 years of experience who is all about creating a remarkable client experience. He loves the connective and passionate memories that he creates for couples. And he's also generous with his time by mentoring photographers entering the market, he loves to assist other photography studios as needed, and also helping our wider wedding planning community.
One of my main takeaways I totally agree with from this conversation are..1. Be nice/likable. 2. Be caring. 3. Build relationships. Make connections with our clients but also with vendors, guests and bridal parties.
Listen for these topics and how and how you can use this info to thrive in the very competitive wedding photography world.
• Deliver Memorable Client Experiences: how his passion for connecting with clients leads to unforgettable wedding photography that truly captures the essence of the couple's special day.
• The Power of Networking: why strategic networking with other wedding vendors and photographers has been the cornerstone of his business success, providing him with a steady stream of referrals.
• Maximizing Visibility: his technique of sharing galleries with vendors post-wedding, which not only strengthens relationships but also amplifies his brand’s reach.
• Sales as a Service: the importance of being personable and listening to clients during the sales process. He shares his approach to asking the right questions to uncover what clients really want.
• Smaller Weddings, Bigger Profits: info on how smaller weddings can be surprisingly profitable and how Marcel has streamlined his process to maximize efficiency.
If you’re looking to build stronger client relationships and leverage networking to grow your business, this episode is packed with actionable insights from Marcel!
By the way, if you are attending the Professional Photographers of America’s Imaging Expo this coming Feb 2025, watch for news about them get together for my listeners and guests. I am anxious to meet you in person!
Here is how to connect with Marcel
Web: www.marcelvanderhorstphotographer.comEmail: [email protected]Connect with Photography Business Coach Luci Dumas:
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Hello hello hello. I have some BIG NEWS!
I am throwing a meet and greet in Dallas during the Professional Photographers of America’s Imaging Expo for my guests and listeners to The Profitable Photographer with Luci Dumas podcast. Come hang out on Sunday, Feb 2nd in the afternoon and meet guests, fans of the show, and of course me.
And now about this newest episode. Recently, I had the pleasure of chatting with Adam Goldberg from A Gold Photo, an exceptional pet photographer known for his stunning wall art and in-person sales approach. Adam also offers both in-person and online training for photographers eager to learn from his wealth of experience. Here’s a sneak peek at what we discussed:
1 In-Person Sales (IPS): Adam's strategy to avoid burnout and maximize profits. We even did a fun role-play where I pretended not to do IPS!
2 Photographing Dogs:
◦ Get Experience: Practice regularly, even daily.
◦ Know Your Camera: Be so familiar with your gear that you can operate it instinctively.
◦ Patience: Pets and their owners can sense your energy. Stay calm and patient.
◦ Read Dog Behavior: Understanding canine body language is crucial for great shots.
◦ Clear Communication: Be in control and clearly communicate with your assistant.
Stay calm, confident, and consistent.
◦ Cheese: Yes, string cheese is a fantastic treat to get pets to cooperate!
Don’t forget to check out Adam’s website and Instagram for more inspiration. And, of course, subscribe to The Profitable Photographer on YouTube, Apple Podcasts, Spotify, or wherever you listen. Your support keeps the show going. Until next time, happy shooting!
[email protected] website: www.agoldphoto.comConnect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
Hi Brilliant Photographer, welcome back!
Today, I am sharing my solo episode diving into a topic that can always use more info and ideas: handling objections. I shared my thoughts on this a while back, but I'm excited to give you a fresh take.
As Sandra Boynton's coffee mug says, "Salesmanship begins when the customer says no." This couldn't be truer in our field. You can do everything perfectly—attract the ideal clients, have amazing sessions, and plant seeds for future purchases—but an objection can stop you in your tracks.
Objections can arise at any point: initial contact, during a call, in-person consultations, or sales sessions. We need to be prepared with responses that not only satisfy our clients but also encourage them to book us and invest in our products and services.
Here are some common objections you might face and how to handle them:
1. Initial Contact:
"I don't use the phone. Just email, please."
"Can I have only digitals?"
"Please send me your pricing."
2. In-Person Consultations:
Price issues.
Pushback on the in-person sales session.
Time of day, location, clothing preferences.
3. Sales Sessions:
"Can we order later or some now and some later?"
It's important to remember that our goal isn't just to make a sale because we need it. We believe that what we offer is a blessing to our clients. Always keep your "why" in mind.
Here are three key takeaways for handling objections:
Establish yourself as a Trusted Advisor:First respond to questions with a clarification questions: When faced with a challenging question, take a breath, ask for clarification, and use the "Feel, Felt, Found" technique.Stand firm on your policies using this phrase...”These were the prices and policies when you booked me, and they are still my prices and policies."Watch on YouTube or listen wherever podcasts are shared as I dive deeper into these points and
share more insights on handling objections effectively!
And thanks, as always, for listening, subscribing, and connecting. I heart you big time! Luci
Connect with Photography Business Coach Luci Dumas:
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Hey everyone! I hope you loved Judy Reinford’s amazing interview in part one as much as I did. She shared so much wisdom and inspiration about photographing horses. Now, we’re back with part two of this fantastic conversation, and I can't wait for you to dive in.
Who is Judy Reinford?
So, who is Judy Reinford? Well, she's an award-winning photographer and a total rockstar when it comes to turning animal photos into stunning works of art. She's a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP). With a Bachelor of Fine Arts, Judy's passion and talent have earned her loads of awards, like the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. Plus, she’s been named PPA International Diamond Photographer of the Year. You’ve got to check out her incredible images, including digital mixed media paintings and fairytale composites of pets and horses. They’re just magical!
Judy travels all over the country, teaching photographers how to capture the heart and soul of animals in their photos. She’s super dedicated to supporting local zoos and rescues through her work. One thing she loves is helping others embrace artificial intelligence (AI) in their creative toolbox. And get this – in every class she teaches, using the same basic images, each student’s work ends up totally unique. It’s so cool to see everyone’s creativity shine!
Key Points to Listen For
Here are some awesome things to listen for in this episode:
1 Her “spice rack” – Programs like KREA, Magnifique, Leonardo, and Topaz.
2 Places to access AI – Tools like Photoshop, Midjourney, and Firefly.
3 Basic “how-to” tips on replacing backgrounds.
4 The ease of restoring old photographs.
Judy Reinford’s passion for animal photography and her deep expertise make her such an amazing resource for any photographer looking to step up their game. Enjoy part two, where Judy reveals how Photoshop and AI can take your photographic art to the next level.
Thank you so much, Judy, for a conversation that was both inspiring and packed with practical advice.
Connect with Judy Reinford:
• Website
• Email: [email protected]
Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
Get ready to explore the enchanting world of animal photography with the amazing Judy Reinford! In this fun and informative episode, Judy shares her top tips and tricks for capturing stunning photos of horses, zoo animals, and pets. She had so much great info to share that I split it into two episode. Stay tuned for part two, where we’ll dive into Photoshop and AI magic!
Who is Judy Reinford? Judy is an award-winning photographer and a master at turning animal photos into works of art. She’s a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP) . With a Bachelor of Fine Arts, Judy's passion and skill have earned her numerous awards, including the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. She’s also been named PPA International Diamond Photographer of the Year.
Good news. Judy travels the country teaching photographers how to create breathtaking equine, pet, and zoo photos. Her seminars are all about capturing the heart and soul of animals, and she’s dedicated to supporting local zoos and rescues through her work.
Key Tips from the Episode:
Photographing Horses: Listen in for the following info
1 Know Your Audience
2 Lens Choice, Aperture and Shutter Speed Setting
3 Action Shots
4 Attention to Detail.
5 Know Your Subject by Taking Riding Lessons
Check out her incredible images including digital mixed media paintings and fairytale composites of pets and horses.
Conclusion: Judy Reinford’s passion for animal photography and her extensive expertise make her an incredible resource for any photographer looking to improve. Don’t miss part two, where Judy will reveal how Photoshop and AI can elevate your photographic art.
Connect with her at https://education.judyreinfordphotography.com/
Subscribe to The Profitable Photographer podcast for more inspiring interviews and tips! Leave us a review and share this episode with fellow animal photography enthusiasts.
Connect with Photography Business Coach Luci Dumas:
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My friend, Andrew Darlow, is a New Jersey-based photographer, author, and workflow coach. He is very skilled at “tech stuff” and is my go-to guy when I get in the weeds about software, digital issues, and such.
For over 25 years, he has helped people capture, edit, print and backup their photographs, videos, and other media. His work has appeared in many publications and other media, including: People Magazine, Animal Planet, Rangefinder and Professional Photographer Magazine. Andrew's photographic prints have been widely exhibited and are held in numerous private collections.
He invented the GalleryPouch Art Bubble bag after some of his framed prints were damaged during an exhibition. He is also the author of four award-winning books, including: “Focus and Filter,” “Biscuit for Your Thoughts,”
Andrew has been on the show two other times and in this episode he highlights some of his favorite ways to print images from matted C-prints, to metals and canvas wraps.
He explains the options and value of 6 different options
Matted C-prints (darkroom, digital c-prints or inkjet prints)Canvas wraps using inkjet printing or "hand-stripped" prints made from C-Prints from companies like Mid-South Color Labs in Jackson, TN.Face mounted acrylic prints (Metal prints (dye-sublimation): Metal Prints (direct print). Press-printed cards and promotional items, including large prints.Listen for his special offer and visit
https://backup.fm/luci24/
then sign up for my free newsletter to receive his new e-book that describes his Backup Blueprint.
Thanks again to Andrew for a very helpful and fun chat about printing photographs and so much more!
Website: https://backup.fmWebsite: https://imagingbuffet.comFacebook (personal page): https://facebook.com/adarlowFacebook (business page): https://facebook.com/andrewdarlowInstagram: https://instagram.com/andrewdarlowLinkedIn: https://www.linkedin.com/in/adarlow/X: https://x.com/[email protected]Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
And here we are at Part Three…the final solo episode about the material
I share in my eBook called “10 Big Ideas for Marketing High Dollar
Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
Here is a reminder about the core teaching in this eBook. Well, so many people
stay on their computer to do most or even all of their marketing efforts. Social
media of course has many great ways to reach potential clients. But if that is the
only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of
knowing how to sell and how to produce photographs that people will purchase. We can be
awesome at marketing but fall short if those activities are lacking.
In the second chapter, I cover the next Big Ideas in detail including Gift Certificates as fundraisers, Publications, Networking, and Mastermind groups.
In Part 3 I finish up with the last topic:
8- Events9- Auctions10- The importance of effective brandingBe sure to watch or listen to all 3 episodes as I dive into each of these ideas for how to
become a marketing master outside of the internet. Be sure to go to www.lucidumascoaching.com and
scroll to the bottom of the HOME page to get the link to the book.
Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
This episode of “The Profitable Photographer with Luci Dumas” is a bit different and very special. I am sharing an inspiring conversation with Ernst Ulrich Schafer a master of black and white photography. He started as a fine art photographer after being given a camera by a friend in Vietnam, and many years later created a successful portrait photography business that lasted over 20 years ago, until his retirement.
Ernst shares his journey as an artist, and business owner, and the importance of continuous learning and community involvement in the field.
Key Discussion Points:
The Importance of Studying Art Learning from Mentors and Teachers The Role of Participating in Photography OrganizationsDo yourself a favor! Stop what you are doing right now and check out his photography on social media because you will be inspired by, and in awe of this lovely man’s work.
And if you join him on social media you can get support, ask him questions, and will to see his latest works and get updates on his projects.
https://www.facebook.com/ernst.u.schafer
Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
Today’s episode is Part Two of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients. But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of
knowing how sell and how to produce photographs that people will purchase. We can be
awesome at marketing but fall short if those activities are lacking.
Then I cover the next Big Ideas in detail
4- Gift Certificates as fundraisers
5- Publications
6- Networking
7- Create your own mastermind group
Be sure to watch for Part Three as I continue to explore the info in my ebook on marketing. Just scroll to the bottom of the HOME page to get the link.
Connect with Photography Business Coach Luci Dumas:
Website Email: [email protected] FacebookYouTube -
Oh Goodie! Another fantastic interview with my most listened-to guest, Ronan Ryle, is ready for you to be inspired by. His heart for serving others, his charming Irish accent, and his profound wisdom all combine to make this episode truly special.
Ronan loves to emphasize that every day, he wakes up with the mission to empower photographers to achieve their goals, fulfill their potential, and grasp the true impact of their work on fostering a healthier society in mind, body, and spirit.
A PPA Craftsman, Ronan has built several successful businesses across various industries, including photography. He proudly serves as a Board of Director of Professional Photographers of America and holds the position of President of Client Success at Infinity Group, which encompasses 3XM, The Difference Maker Revolution, and Photovalue.
In this conversation, we take a deep dive into the importance of discovering our "WHY" i.e. the reason behind what we do. And how it shapes the way we conduct our business to align with that purpose.
We discuss:
• The invaluable and unforgettable nature of what we offer.
• Giving more of ourselves and crafting extraordinary experiences for our clients.
• Cultivating connections and becoming more comfortable interacting with others.
• Shifting the focus onto our clients rather than our own needs.
Furthermore, we explore how Artificial Intelligence (A.I.) is not a threat when we remain focused on our passion and purpose, and how we can embrace A.I. as another tool to simplify our lives and enhance our businesses.
Big thanks to Ronan for a wonderful, inspiring conversation!
Don't forget to claim Ronan's free gift at: https://www.thedifferencemakerrevolution.com/
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