Afleveringen
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For our first guest episode, Sean Halpin and Cameron Armstrong sit down with Sean Betts, Chief AI and Innovation Officer at Omnicom Media UK, to separate the reality of AI from the industry hype.
Sean explains why âsuper agentsâ and agent swarms are largely a distraction, why infrastructure remains the biggest barrier to adoption, and what advertising can learn from the transformation already happening in software engineering.
We also explore:
The operating, skills and world-model layers of an AI-native companyWhy AI productivity doesnât automatically mean fewer jobsAds generated inside the media buy in real timeUsing synthetic audiences to test campaigns before spending anythingHow advertising inside ChatGPT and other LLMs could workWhether Google and Apple ultimately win the AI raceThe best way for anyone to start using AI todayA practical look at where AI actually standsâand what agentic advertising could become over the next decade.
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Advertising looks like one of the worldâs most digitised industries. But while software transformed how media is bought, much of the actual work still runs on emails, spreadsheets, decks and manual processes.
In the first episode of The Prompt & The Pitch, Sean and Cameron explore why advertising is now facing two revolutions at once: software finally changing the work, just as AI makes intelligence and judgement far more accessible.
They discuss:
Why software ate the ad spend, but not the workThe agency business modelâs incentive problemWhat agencies actually sell when judgement is no longer scarceHow companies can turn their knowledge and data into a genuine advantageWhat advertising can learn from AI-native legal technologyWhy agentic buying could reshape AdTech and programmaticCameron and Seanâs predictions for the industryâs next few yearsThe old advertising model is under pressure. The question is what replaces it.
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