Afleveringen
-
DANIEL'S WEBSITE:
This might be my favorite copywriter site of all time.
persuasivepage.com
PARALLEL WELCOME SEQUENCE:
Sign up. You won't regret it!
persuasivepage.com/parallel-welcome-sequence
GEOFF'S ACTION EMAIL BOOTCAMP (FREE):
Sign up today!
CONNECT WITH DANIEL:
Website: persuasivepage.com
-
Zijn er afleveringen die ontbreken?
-
In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...
What To Look For In This Episode:
The importance of networking (even for introverts) and the POWER of LinkedIn How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer. How to get your first few clientsResources:
Suden PR website – sudenpr.com ACTION Email Bootcamp – ACTIONEmailBootcamp.comGot a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
-
Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer
Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give an update on the future of the podcast.
What To Look For In This Episode:
Attention is currency... how to "pattern interrupt"?? Why you need to offer dopamine rewards for readers/prospects The power of "assumptive phrasing"Resources:
Valerie Fischer website (correct link) – valeriepfischer.net VIP Day info – geoffkullman.com/vip-2dayGot a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
-
Connect With Austin:
Jarvis website – jarvis.ai
Email – [email protected]
Jarvis FREE Trial jarvis.ai/free-trial
Austin's Instagram: instagram.com/austindistel
-
Connect w/ Geoff on Instagram:
Send a message on IG – instagram.com/geoffkullman
-
Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. Today, she helps coaches, consultants, and professional service providers differentiate by integrating who they are into their business through strategy and storytelling.
Connect With Lisa:
Lisa’s website – lisamcguire.com
Instagram – @iamlisamcguire
Linkedin https://www.linkedin.com/in/lisa-mcguire
Facebook: https://www.facebook.com/iamlisamcguire
Lisa’s podcast:
Your Passion, Purpose, & Personal Brand w/ Lisa McGuire
Lisa's resource:
The Essential Guide to Start Telling Your Story
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
-
Mentioned In Episode:
6P Sequence Masterclass How To Stand Out In A Crowded Certified Market -
**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW**
What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?
Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?
Episode Article: “The meaning of a brand? An archetypal approach”
https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approachMentioned In Episode:
Submit A Question Download the Archetype Guide -
Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.
Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy.
An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.
Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.
Connect With Nikki:
facebook.com/yoursalesmaven instagram.com/your_sales_maven linkedin.com/in/nicolerauschMentioned In Episode:
“Closing the Sale” Ebook – yoursalesmaven.com/copywriting Nikki's website – yoursalesmaven.com Connect with Geoff:Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
-
This week on "In Conversation..." with guest Chris Creed:
Will events stay VIRTUAL or will LIVE events come back in full swing? How to take advantage of “demand hacking” Are webinars and summits still effective?Resources mentioned in the conversation:
Chris Creed’s website – chriscreed.net Schedule A Call w/ Chris - chriscreedcall.com Send Chris a DM on Instagram – click here How To Create Instant Demand For Your Virtual Event -
Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.
Episode Article:
Anticipation and the Valuation of Delayed Consumption
https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf
Mentioned In Episode:
Apply for MASTERMIND Group (by Wednesday, November 10th)
https://forms.gle/5DV4R1BnYNvrpy1M7
Click here to join the INCEPTION Accelerator waiting list.
https://geoffkullman.com/accelerator
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
-
This week on "In Conversation..." with guest John Hulen:
The proper process to go from IDEA to INCOME Why we need to switch to a perspective of “learning” instead of “failing” How to tell a (business) story like Yoda instead of LukeResources mentioned in the conversation:
John's website – thejohnhulen.com Relationships & Revenue Podcast – click here John’s Instagram – click here -
Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality.
Articles Mentioned In This Episode:
From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness
https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900
Homework:
Q &A episode – Got a question? Send it in!
https://geoffkullman.com/questions
Click here to join the INCEPTION Accelerator waiting list.
https://geoffkullman.com/accelerator
Connect with Geoff:
Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
-
This week on "In Conversation..." with guest David Oaks:
The power and importance of Thank Yous (for nonprofits AND businesses) Why we need to speak to VISION instead of MISSION How to tell a story that connects with ONE customer/donorResources mentioned in the conversation:
David’s website – www.wsdevelop.com Minor Touches & Major GIfts (podcast) – click here Writing Better Thank Yous (PDF) – click here -
Stories appear to be even MORE important than previously thought. According to new research (released September 2021), narratives have the capability to sync the heart rates of the audience, regardless of their proximity, relationship, or when they interact with the story.
Check it out…
Articles Mentioned In This Episode: Conscious processing of narrative stimuli synchronizes heart rate between individuals Storytelling Makes Hearts Beat As OneHomework:
Send DM – tell me your thoughts about the study Q &A episode – Got a question? Send it in!Click here to join the INCEPTION Accelerator waiting list.
Connect with Geoff:Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
-
Want to be on the podcast?
Go to geoffkullman.com/questions to submit your question and be on the show.
-
Today’s article looks at the idea made popular by Malcolm Gladwell – The 10,000 Hour Rule. To become an expert, this research explores what it takes beyond thousands of hours of practice to become a true master in a field of expertise. Turns out, it takes more than mere practice. Yes, practice is part of the mix… but practice alone doesn’t tell the entire story.
Journal Article:
The Role of Deliberate Practice in the Acquisition of Expert Performance.
https://mrbartonmaths.com/resourcesnew/8.%20Research/Explicit%20Instruction/Deliberate%20Practice.PDF
Ericsson, K. Anders; Krampe, Ralf T.; Tesch-Römer, Clemens (1993). The Role of Deliberate Practice in the Acquisition of Expert Performance, 100(3), 363–406.
Resources: Join the INCEPTION Accelerator – geoffkullman.com/acceleratorGot a question you want answered on the podcast? Awesome! Send it to [email protected].
Connect with Geoff:Instagram: @geoffkullman
Twitter: @geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
-
This week on "In Conversation..." with guest Katrina Kibben:
The intersection between HR job posts and great copywriting How to ask better questions of our avatar (so we can inspire better answers) Why pronouns matters AND assumptions can be harmfulResources mentioned in the conversation:
Katrina's website – katrinakibben.com RESOURCE: Job Post Writing Workbook – click here RESOURCE: Pronoun Guide for HR – click here -
In today’s episode – which concludes our INCEPTION Series – we discuss the feeling of imposter syndrome as copywriters. The study we dive into reveals how imposter syndrome in doctors and healthcare professionals negatively impacts their career trajectory. As copywriters, we may also experience imposter syndrome which can be a self-fulfilling prophecy that leads us to produce work of reduced quality. Listen in to hear my own experiences with imposter syndrome and my tips on how to overcome this feeling.
What To Look For In This Episode:
4 tips on how to overcome imposter syndrome. My personal experiences with imposter syndrome. How you can use the ACTION framework in your copy.Journal Article:
“Rising to the Level of Your Incompetence”: What Physicians’ Self-Assessment of Their Performance Reveals About the Imposter Syndrome in Medicine.
https://journals.lww.com/academicmedicine/Fulltext/2018/05000/_Rising_to_the_Level_of_Your_Incompetence___What.41.aspx
LaDonna, K. A., Ginsburg, S., & Watling, C. (2018). "Rising to the Level of Your Incompetence": What Physicians' Self-Assessment of Their Performance Reveals About the Imposter Syndrome in Medicine. Academic medicine : journal of the Association of American Medical Colleges, 93(5), 763–768. https://doi.org/10.1097/ACM.0000000000002046
Resources:
Sign-up for the Inception Training Webinar and download the Inception series Resources (FREE) – geoffkullman.com/inceptionGot a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
- Laat meer zien