Afleveringen
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Araceli Esparza, founder of Midwest Mujeres Collective, joins Rachel Bernier-Green on The Purpose Profit Shift to break down how storytelling becomes a real economic tool for purpose-driven business owners. We get specific on money shame, founder compensation, and the structural decision that finally let Araceli pay herself. If you are building a mission-driven business and quietly wondering whether the work will ever fund a life, this is for you.
CHAPTERS:
4:53 Plan B and the Cost of Racial Harm18:40 Money Shame and the 5K Day26:40 Self-Trust Is Not Imposter Syndrome33:53 What to Sunset, What to Scale40:17 Storytelling as Economic Tool45:15 Your Medicine Is Your StoryKEY TOPICS:
Self-trust vs. imposter syndrome for foundersOperational triage: consolidating, digitizing, and sunsetting nonprofit programsFounder compensation, fiscal sponsorship, and the structural decision to incorporate as a 501(c)(3)Macroaggressions and unjust termination as catalysts for founding mission-driven workClosing the gender wage gap through culturally-specific programmingABOUT ARACELI:
Araceli Esparza is a Chicana writer, speaker, and social entrepreneur. She is the founder of Midwest Mujeres Collective, a nonprofit supporting Latina and Black women in building confidence, income, and leadership through storytelling, coaching, and community-based learning. With nearly a decade of experience, Araceli helps women overcome burnout and money shame, guiding them to reconnect with their voice and values. She emphasizes trust as a personal and business asset in her work. Currently, she is launching a five-week coaching program designed to help participants rebuild self-trust, moving from survival mode to grounded decision-making in their work and leadership. Her efforts have been showcased in various community and nonprofit spaces, fostering environments where honesty and purpose are supported.
RESOURCES MENTIONED:
Voces y Sueños Academy: https://www.midwestmujeres.com/voicesanddreams2026¡Yo Quiero Dinero! (event): https://www.midwestmujeres.com/event-details-registration/iyo-quiero-dinero-our-stories-have-valueFive-Week Self-Trust Coaching Program: https://www.araceliesparza.com/event-details/rebuilding-self-trust-in-times-of-transitionAtomic Habits by James Clear: https://jamesclear.com/habitsFOLLOW ARACELI:
Midwest Mujeres Collective: https://midwestmujeres.comPersonal Website: www.araceliesparza.comInstagram: https://www.instagram.com/midwestmujeres/Facebook: https://www.facebook.com/groups/midwestmujeres/Linktree: https://linktr.ee/araceliesparza_speakerFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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Jen Coken has coached nearly 10,000 leaders, and she says imposter syndrome is not your problem; it's your superpower. In this episode of The Purpose Profit Shift, Jen and host Rachel Bernier-Green unpack the neuroscience of self-doubt, why women shrink in leadership roles, and the single most underused skill in women's careers.
CHAPTERS:
00:01 — From Grassroots to Coaching07:28 — Comedy, Loss, and Finding Purpose21:24 — Leading Without Shrinking26:10 — Imposter Syndrome Is Your Superpower44:31 — Curiosity Over Conclusions53:46 — The Power of the AskKEY TOPICS:
Why imposter syndrome is not a syndrome (and why the distinction matters)The step-by-step method for tracing self-doubt to its childhood rootsHow to use the "Facts Over Feelings" exercise to break negative thought loopsWhat "curiosity over conclusions" looks like in real leadership conflictsWhy women become "the fixer" and how to break that cycleJen's practical framework for asking: back it up with data, tie it to mission, start smallCritical ovarian cancer detection information every woman should knowABOUT JEN:
Jen Coken is an executive leadership coach, speaker, and author who helps high-performing women become unignorable in their careers. With over two decades of experience advising leaders in high-stakes environments, she specializes in executive presence, influence, and strategic leadership. Jen is the creator of the Executive Presence Accelerator and the author of Make Imposter Syndrome Your Superpower. Known for her warmth, humor, and no-nonsense approach, she teaches leaders how to show up with clarity and confidence when it matters most. Her work empowers individuals and organizations to build trust, elevate visibility, and lead at the next level.
RESOURCES MENTIONED:
Make Imposter Syndrome Your Superpower by Jen Coken: https://www.jencoken.com/make-imposter-syndrome-your-superpowerWhen I Die, Take My Panties by Jen Coken: https://www.jencoken.com/when-i-die-take-my-pantiesJen's Free Quiz: "Are You Ready to Be Promoted?" https://www.jencokenquiz2.comClifton Strengths Assessment: https://www.gallup.com/cliftonstrengths/en/253676/how-cliftonstrengths-works.aspxFOLLOW JEN:
LinkedIn: https://www.linkedin.com/in/jencoken/Website: https://jencoken.comYouTube Channel: https://www.youtube.com/@therealjencokenFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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Zijn er afleveringen die ontbreken?
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A medical gown is not a small detail — it is the first physical signal of whether a healthcare system sees a patient as a human being, and one provider's 15 years of witnessing that failure became the foundation of a company designed to fix what healthcare ignored for a century.
In this conversation, Shawn Gibbs (Co-founder and CEO of GIV Gowns) and Rachel dig into the real business architecture behind GIV Gowns — the B2B sales approach, the D2C expansion strategy, the decision to bootstrap, and how the GIV Back Initiative was designed to give with measurable impact rather than ego. If you build anything at the intersection of purpose and profit, this episode is for you.
CHAPTERS:
00:00 — The Gown That Gets In the Way10:04 — When the Patient Finally Said Enough13:16 — Designing for Three Stakeholders at Once24:47 — The Business Case for Dignity27:39 — Why Shawn Stayed Bootstrapped19:20 — BYOG and the D2C Strategy45:48 — GIV Back: Giving With IntentionKEY TOPICS:
Why the traditional hospital gown is a barrier to care, not just an inconvenienceThe GIV Gowns product line: GIV Classic, GIV Forward, GIV Duo, and the Hero Collection for pediatric patientsHow clinics that adopt GIV Gowns see ROI through patient acquisition and retention in under a yearThe Bring Your Own Gown (BYOG) campaign and why patient demand drives provider adoptionWhy Shawn chose to bootstrap — and what outside capital would have cost him beyond dollarsThe GIV Back Initiative: how a percentage of every gown purchase funds intentional, locally sourced community givingPressure testing a business idea with three questions: Would you buy it? Would you buy it for how much?ABOUT SHAWN:
Shawn Gibbs is the Co-founder and CEO of GIV Gowns, a healthcare innovation company redesigning patient attire to restore dignity, confidence, and trust in the clinical experience. With more than 15 years in healthcare — across family medicine, specialty care, and his own dermatology practice — Shawn has become a leading voice in Designing Trust in Healthcare. He is also the creator of The Irreplaceable Provider Method, a training framework for healthcare professionals navigating an AI-driven world.
Shawn was named one of Causeartist's 50 Social Entrepreneurs to Watch for 2026 and featured in SEE Change Magazine.
RESOURCES MENTIONED:
Causeartist Feature: https://www.causeartist.com/social-entrepreneurs-2026/#shawn-gibbs-is-bringing-dignity-and-confidence-to-patients , https://www.causeartist.com/meet-giv-gowns-why-patient-dignity-starts-with-what-you-wear/SEE Change Magazine Feature: https://www.seechangemagazine.com/bringing-dignity-to-the-patient-experience-in-conversation-with-shawn-gibbs-of-giv-gowns/GIV back INITIATIVE: At GIV Gowns, we don't just transform what patients wear, we're transforming what the words "health" and "care" mean. The GIV Back Initiative is our dedicated social impact arm, using a percentage of annual proceeds to fund global efforts that drive lasting change. How It Works: Every purchase of a GIV Gown automatically contributes to the GIV Back Initiative. Proceeds are pooled into a fund that supports local and global projects aimed at uplifting communities in need.Your Support Helps Fund: Disaster Relief – To deliver rapid aid for communities in crisis. Orphanage/Shelter Construction – To provide safe homes for the vulnerable. Economic Stimulation – To empower local suppliers and producers. Medical Outreach – To provide supplies, care, and dignity to underserved populations. Education & Empowerment – To provide skills training and opportunities for those that want to improve their circumstances.Together, We GIV Back: Every gown purchased means more care, more courage, and more impact. Thank you for helping us bring dignity to patients, and hope to the world.FOLLOW SHAWN:
Company: https://givgowns.com/Instagram: https://instagram.com/givgownsYoutube: http://www.youtube.com/@GIVGownsLinkedIn: https://www.linkedin.com/company/giv-gownsTiktok: https://www.tiktok.com/@givgownsFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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You don't need an MBA, outside investors, or a masculine leadership style to build a nationally expanding events and membership company — you need relentless execution, real relationships, and the conviction to trust what you already know.
Meghan Fialkoff is the Co-Founder and COO of Modern Day Wife, a global membership and lifestyle company for women. Before MDW, she spent nearly two decades running a drug prevention nonprofit where she produced over 2,000 events and trained 5,000+ NYPD officers.
In this conversation with host Rachel Bernier-Green, Meghan gets real about launching an events company during COVID, building community through 200+ Zoom calls before entering a new city, managing finances per event instead of per month, the moment she stopped shrinking as a founder, and how she built a team that genuinely cares.
Key Takeaways:
Why MDW limits to one event per city per year (and how scarcity drives demand)The per-event P&L system on QuickBooks that replaced monthly reportingHow established city revenues subsidize new market launchesWhy Meghan unfollowed almost everyone on social mediaWhen bootstrapping becomes leverage for strategic partnershipThe leadership philosophy behind a team that carries the missionAbout Meghan:
Meghan Fialkoff is a visionary leader, entrepreneur, and humanitarian, deeply committed to creating impact across both the lifestyle and nonprofit sectors. Raised in New York and now based in Los Angeles, Meghan is the Co-Founder and COO of Modern Day Wife, a dynamic, global lifestyle brand. Under her leadership, the brand has produced over 50 international luxury events and expanded into a family of sub-brands, including Modern Day Beauty, Modern Day Wellness, and Modern Day Mama.
In the nonprofit space, Meghan serves as the Executive Director of the Americas Chapter of the Foundation for a Drug-Free World. Under her stewardship, the chapter expanded throughout New York, New Jersey, and Connecticut, and into Central America—where she co-directs chapters in the Dominican Republic, Haiti, El Salvador and Guatemala. She has co-produced over 2,000 community outreach events and led impactful programs that include partnerships with Miss New York, Miss Connecticut, Miss Teen Ohio, Miss Delaware, Miss Louisiana, the NJ Attorney General, and the NY Senate Task Force on Heroin & Opioid Abuse.
Follow Meghan:
Website: themoderndaywife.comInstagram: www.instagram.com/themoderndaywife - www.instagram.com/meghanfialkoff/LinkedIn: linkedin.com/in/meghan-fialkoffPodcast: creators.spotify.com/pod/profile/the-modern-day-wifeResources Mentioned:
Asana (project management): asana.comQuickBooks (financial tracking by event): quickbooks.comMailChimp (newsletters): mailchimp.comMail Meteor (bulk email): mailmeteor.comCalendly (appointment scheduling): calendly.comFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------
If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!
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In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Francine Gregory, a Sacramento-based entrepreneur, speaker, and coach who co-founded BizChicks.net to help women over 50 turn their experience into profitable businesses.
Francine shares how surviving the 2008 real estate crash taught her the value of staying for your clients, why the most expensive business programs are often the most confusing, and how she uses AI assistants as a digital chief of staff to manage four brands without burning out.
Chapters:
9:20 Surviving the 2008 Real Estate Crash12:36 Systems, Mindset, and the CEO Shift16:33 AI as Your Digital Chief of Staff23:03 Why Women Over 50 Are Underestimated30:28 Faith, Simplicity, and RevenueKey Topics:
Building profitable businesses that are fun to runAI tools and digital assistants for non-technical entrepreneursWhy women over 50 are entrepreneurship's best-kept secretSimple systems vs. overcomplicated business programsThe mindset shift from employee/hobby to CEOSurviving economic downturns through purpose-driven resilienceMaking it easy for people to pay youAbout Francine:
Francine Gregory is a Sacramento-based entrepreneur, speaker, and coach who helps purpose-driven leaders simplify their thinking, streamline their systems, and activate their God-given genius. She equips small business owners, entrepreneurs, and ministries with practical tech and AI workflows that save time and reduce chaos—so they can focus on what matters most. Francine is the co-founder of BizChicks.net and founder of F. Gregory Consulting and Kingdom Thinkers. With a background in television production and marketing, she’s known for making the complicated simple and turning ideas into organized, profitable action.
Connect with Francine:
60-minute audit call + 2-page written roadmap delivered within 48 business hours - Booking link: https://tidycal.com/fgregoryconsulting/business-ministry-auditInstagram: https://instagram.com/bizchicksnetFacebook: https://www.facebook.com/bizchicks.netInstagram: https://instagram.com/francinegregoryX: https://x.com/francinegregoryYouTube: https://youtube.com/@francinegregoryResources Mentioned:
BizChicks.net https://bizchicks.netFrancine Gregory website https://francinegregory.com$497 Business/Ministry Systems Audit + AI Roadmap https://tidycal.com/fgregoryconsulting/business-ministry-auditFree Beginner AI Workshop https://stan.store/BizChicks/p/beginners-guide-to-aiFollow the Host, Rachel Bernier-Green
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvoListen on Your Favorite Platform:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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Kelli Reese spent 17 years in natural foods, eventually running a $34 million cooperative, before her body forced her to stop. In this episode, she shares why she left everything behind, what she discovered about the real roots of imposter syndrome, and how she built a purpose-driven coaching practice that sustains her the way she sustains her clients.
Chapters:
0:22 Kelli's career overview and health crisis4:20 From Bakery to Boardroom: the Brooklyn origin story9:57 The Seduction of Being Needed13:15 When the Body Shouts: tumors, kidney depletion, adrenal fatigue17:02 Dismantling Everything at Once27:01 The $150K Wrong Question Trap35:30 What's Really Under Imposter Syndrome40:06 Values-Aligned Pricing That Sustains49:59 Stillness as a Leadership Superpower53:07 What's next: Sacred Soul Journeys, retreats, and group programs
Key TopicsLeaving high-achievement careers to reconnect with purposeSurvival patterns vs. soul alignment in leadershipWhy imposter syndrome is often unhealed childhood woundsBuilding accessible, values-aligned pricing modelsStillness and self-awareness as leadership skillsAbout Kelli:
Kelli Reese is a coach and author who spent seventeen years in the natural foods industry holding senior management roles in retail organizations, including serving as CEO of a multimillion-dollar operation.
After leaving her career and a long-term marriage, Kelli founded Lead With Soul, where she works with leaders, founders, and creatives navigating transitions that don’t come with clear answers. She is the author of The Destiny Roadmap and The Relationship Roadmap. Her work focuses on helping people who are caught between what they’ve built and what they actually want. Her approach isn’t about forcing clarity or hustling through doubt. It’s about slowing down, untangling the mess, and making decisions you can stand behind. She lives in the Sierra Nevada mountains with her partner and their rescue dog and spends her free time hiking, baking bread, and treasure hunting in second hand stores.
Connect with Kelli Reese:
https://www.instagram.com/kelli.reesehttps://www.facebook.com/kelli.reese.coachhttps://www.linkedin.com/in/kellireese/New Projects:- Ongoing, 1:1 mentorship through Lead With Soul- Digital offerings include The Breakup Roadmap: https://www.kellireese.com/the-breakup-roadmap/- Contributing author to the anthology Plot Twist: Stories of Unexpected TransformationResources Mentioned:
Lead With Soul https://www.kellireese.comThe Destiny Roadmap (book)The Relationship Roadmap (book)The Breakup Roadmap (digital) https://www.kellireese.com/the-breakup-roadmap/Plot Twist anthology (upcoming)
Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo
Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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Natalie Levy left Wall Street, lost her mother and cousin to suicide, and built She's Independent Investments, a women-first angel group that's closing the power gap in impact investing. In this episode, she gets radically honest about the cost of masking, values-aligned returns exceeding 20X, and why giving money and investing it are completely different acts of power.
CHAPTERS:
00:06:54 — The Mask on Wall Street: What it costs women to conform in male-dominated finance. 00:14:48 — Grief as the Catalyst: How losing her mother and cousin Z to suicide gave Natalie clarity. 00:23:34 — Birthing She's Independent: How community demand organically built a women-first investment group. 00:29:18 — Democratizing the Cap Table: The member-led model, Investment Observers, and real deal flow access. 00:41:33 — Values-Aligned Returns: Why resilient founders outperform and how Natalie evaluates deals.00:47:44 — Cash is Queen: The Book: Why accessibility matters and the first step for aspiring investors.KEY TOPICS:
- The physical and psychological cost of masking identity in corporate finance
- How grief and loss catalyzed a purpose-driven career pivot
- Democratizing angel investing through a member-led, women-first model
- The Investment Observer pathway for non-accredited investors
- Values-aligned investing and the data on underrepresented founder resilience
- Why the distinction between giving and investing matters for women's financial power Guest
ABOUT NATALIE:
Natalie spent years navigating male-dominated environments from the classrooms in engineering school and advanced mathematics coursework to derivatives trading on Wall Street to tech sales and investing. She spent years in search of a workplace culture that inspired and supported her, and witnessed countless individuals (often, women) lacking fulfillment who were working too hard while failing to reach the professional roles they had earned. Following the loss of her mother to suicide at the beginning of 2019 she made a life and career transition to honor the loss she experienced and the journey she experienced.Natalie launched She’s Independent to create a space in the world to support and celebrate women stepping into private investing and money flows.She’s Independent exists to offer a real path to access and equity. The investment community is a space offering real belonging and promoting impactful capital allocations together. So that we can live in a world that invests in, supports, and celebrates women.
Resources Mentioned:
Cash is Queen: A Conscious Journey in Angel Investing by Natalie Levy She's Independent Investments — https://shesindependent.comShe's Independent Events — https://lu.ma/shesindependenteventsVenture Deals by Brad Feld and Jason MendelssohnConnect with Natalie Levy:
LinkedIn: https://www.linkedin.com/company/shesindependent/Instagram: https://www.instagram.com/shesindependent_/YouTube: https://www.youtube.com/@ShesIndependenthttps://lu.ma/shesindependenteventsFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------
If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!
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Anna Wojtowicz built a multi-six-figure business while operating in survival mode, a reality she only recognized when her body finally shut down. In this episode of The Purpose Profit Shift, she shares her journey from working with legacy brands to experiencing a state of functional freeze. She outlines the framework she developed to help ambitious women rebuild their success based on wholeness rather than survival. Anna now assists women in shifting their ambition's fuel source from survival to wholeness through her Release, Revive, Root methodology.
Chapters00:00 The Immigrant Wiring07:35 When the Fuel Runs Out12:24 Functional Freeze and Grief19:56 The Radical Sabbatical26:06 Release, Revive, Root32:02 Pricing, Panic, and Nervous Systems38:06 Untangling Success from Survival49:20 What Comes Next
Key TopicsSurvival mode disguised as high performanceGenerational trauma and its impact on entrepreneurshipNervous system regulation as a business skillValues-aligned KPIs (regulation, intuition, alignment)The Release, Revive, Root methodologyFunctional freeze in high-achieving womenPricing confidence and embodied decision-makingIdentity recalibration after burnout
Guest BioAnna Wojtowicz is a high-performance healer, intuitive channeler, and thought leader behind The New Paradigm of Success™ — Ambition Rooted in Wholeness.
She works with ambitious, high-achieving women who built success in survival mode and are ready to recalibrate how they hold power — so they lead with regulation, intuition, and wholeness in life and leadership.
Anna’s work goes beneath mindset and strategy to the internal operating system behind ambition. Through nervous system regulation, identity recalibration, and intuitive intelligence, she helps women shift the fuel source of their ambition from survival into wholeness.
With over a decade in marketing — including early experience with Teen Vogue, Vogue, Martha Stewart, and The Smithsonian and her own journey through success without fulfillment, grief, and reinvention, Anna bridges business strategy with practical soul alignment.
This work isn’t about lowering ambition, goals or profit — it’s about recalibrating how power is held so it looks and feels fully you.
Connect with Anna:Instagram https://www.instagram.com/annawojtowicz_/?hl=enTik Tok https://www.tiktok.com/@_annawojtowicz Website https://theawcreative.com/ Work with Anna https://forms.gle/vr5jcnXzfqc1VAPG9
Resources MentionedThe AW Creative https://theawcreative.com/The Limitless Podcast www.youtube.com/@theawcreativeannaRoot & Release 60-Min Activation (Free) https://theawcreative.com/root-and-release
Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo
Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift----------------------------
If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!
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What happens when a woman with 30 years of corporate finance experience gets out of federal prison and can't open a bank account? She builds the infrastructure that nobody else would.
Tammy Scudder served time for wire fraud and came out the other side not performing redemption but engineering it. She founded Indiana Reentry Corporation, built Workforce Navigator (a fair-chance hiring platform that bypasses the algorithms screening out justice-impacted applicants), created a 52-week coaching program called inPOWER Her RECLAIM 52™, and launched Drop The Red Cape™, an executive leadership program for women who are wearing the same mask that eventually breaks people.
In this episode, Tammy and Rachel go deep on why the reentry system is funded by failure, how dignity gets built into financial architecture, and what it actually takes to create second chances at scale without chasing grants or donations.
Chapters00:00 The System Built on Failure
08:00 Barriers Nobody Talks About
15:00 Workforce Navigator Changes the Game
21:54 The Ecosystem: Four Entities, One Mission
35:00 Funding Dignity at Scale
48:00 Your Hardest Chapter Is Your Infrastructure
Key TopicsFair chance hiring and algorithmic hiring biasReentry barriers for justice-impacted women (banking, employment, documentation, technology)Social enterprise revenue models: licensing IP vs. chasing grantsThe POWER Framework and gender-responsive programmingPre-release pipeline design and the Day 30 GuaranteeWomen's leadership, burnout, and authentic leadership after adversity
About Our GuestTammy Scudder is the founder of Indiana Reentry Corporation, creator of the POWER Framework (Purpose, Overcome, Wellness, Empowerment, Resilience), and architect of Workforce Navigator™, an EEOC-aligned fair-chance hiring tech platform. She's a 2026 CXO 2.0 Business Leadership Excellence Award nominee with 30+ years of corporate finance experience who transformed her lived experience with incarceration into a scalable ecosystem serving justice-impacted women.
Connect with Tammy ScudderIndiana Reentry Corporation: https://indianareentry.org/Workforce Navigator Jobs: workforcenavigatorjobs.comDrop The Red Cape™: droptheredcape.comLinkedIn: https://www.linkedin.com/in/tammyscudderEmail: [email protected] / [email protected]
Resources MentionedIndiana Reentry Corporation https://indianareentry.org/
Workforce Navigator Jobs workforcenavigatorjobs.com
Drop The Red Cape™ droptheredcape.com
Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo
Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions.
In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining birth care for Black families.
Lindsey shares her journey of building institutions when existing systems don’t serve the community, emphasizing the importance of staying lean and saying 'no.' She also reflects on her own traumatic birth experience, which inspired the creation of Borne, and discusses why restoring birth rights is crucial for generational healing.
This episode is a masterclass in building institutions and allowing your purpose to shape your life's work.
KEY TAKEAWAYS:
Why building your own institution beats fighting for a seat at someone else's table.The "Voltron Model" for staying lean and scaling a self-funded business.How to position premium and say no to deals that undervalue your work.The personal birth experience that led from media to maternal health.Why healing before building creates more durable ventures.Borne's hospital guide and the future of family-centered birth care.CHAPTERS:
00:00 Here for Legacy Work04:47 The Rooftop That Started It All16:04 Guerrilla Launch at Afropunk20:29 Building Institutions, Not Begging for Seats32:28 The Voltron Model: Staying Lean and Scaling Smart41:30 From Crown to Borne: A Maternal Health Mission55:08 Building What Should Already ExistABOUT LINDSEY:
Lindsey Farrar is the founder of CRWNMAG, a decade-old, family-owned publication celebrating Black women in premium print, and Borne, a new platform setting a new standard for family-centered birth care. She has secured partnerships with Netflix, Pinterest, and Rivian, was a $505,000 Interledger Foundation grant recipient, and has been featured in MoMA's Magazine Podcast, Well+Good, HuffPost, and Dazed. Lindsey is a mother of four, a trained doula, and a USC graduate. She and her husband Nkrumah run their businesses and homeschool their children from their homestead.
FOLLOW LINDSEY:
http://www.instagram.com/crwnmaghttp://www.facebook.com/crwnmaghttp://www.twitter.com/crwnmaghttp://www.pinterest.com/crwnmagLINDSEY IN THE NEWS:
MOMA: https://www.moma.org/magazine/articles/852Ad Age: https://adage.com/article/advertising/watch-ad-age-town-hall-investing-minority-owned-businesses/2316396AdWeek: https://www.adweek.com/social-marketing/pinterest-kicks-off-you-just-might-surprise-yourself-brand-campaign/Essence: https://www.essence.com/essence-50-founders/Forbes: https://www.forbes.com/sites/janeclairehervey/2018/02/20/15-women-run-indie-magazines-to-read-when-your-newsfeeds-in-flames/2/#2ed4dc2461b3RESOURCES MENTIONED:
CRWNMAG: crwnmag.comBorne: borne.careBook: Mothering the Mother by Shafiya MonroeMama Glow (Latham Thomas)Black Wellness and Prosperity CenterBorne Hospital Guide for Black Families: borne.care/p/birth-education-know-your-rightsFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------
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After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of strategic networking, and how to scale a business by finally letting go of the reins. April shares her framework for running effective "hot seats," the massive ROI of hiring help and creating video SOPs, and why women entrepreneurs need to step into their leadership and stop doing it all alone.
KEY TOPICS:
Transitioning from a solitary service provider to a community builderThe difference between group coaching and peer-to-peer mastermindsOvercoming the loneliness and imposter syndrome of entrepreneurshipHow to facilitate impactful "hot seats" for business breakthroughsDelegating tasks and creating Standard Operating Procedures (SOPs) by recording workflowsThe abundance mindset of strategic networking and connectionCHAPTERS:
00:00:02 - Building a Movement: Wise Woman Masterminds00:02:28 - April's origin story of building her first site for a mental health clinic because she knew what mothers were looking for.00:05:22 - The Cancun Epiphany00:08:46 - The Mastermind Blueprint00:13:14 - Celebrating wins, member-led trainings, and rotating hot seats00:25:47 - The Hot Seat that Built a YouTube Empire00:29:16 - Strategic Introductions00:33:25 - Scaling Up and Letting Go00:40:43 - Why women need to own their expertise and allow others to follow them00:45:47 - The Wise Woman ConferencesABOUT APRIL:
April Hiatt is the founder of WISE WOMEN Masterminds®, a nationally recognized mastermind organization and powerful community for women entrepreneurs who are building profitable, purpose-driven businesses and want to grow alongside other extraordinary women. WISE WOMEN has quickly become known for its depth, connection, and real results. Built on collaboration, generosity, and proven strategy, the community supports women business owners in expanding their income, confidence, and leadership… while staying aligned with who they truly are. April also hosts powerful business mastermind conferences twice a year, creating one of the largest women’s business mastermind experiences of its kind. She believes when women gather with intention, everything changes.
RESOURCES MENTIONED:
- The WISE WOMEN Spring Conference: Power Circles is happening April 23rd and 24th. This is the largest women's business peer-to-peer mastermind conference of it's kind! https://wisewomenconference.com
- WISE WOMEN offers both in-person and online Power Circle mastermind groups for women who are ready to grow faster with the power of other women beside them. Mastermind groups open now: https://wiseewomenmasterminds.com
FOLLOW APRIL:
IG: https://www.instagram.com/wisewomenmasterminds/FB (professional): https://www.facebook.com/april.d.hiattJoin the WISE WOMEN Masterminds FB group: https://www.facebook.com/groups/wisewomenmastermindLI: https://www.linkedin.com/in/april-hiatt/Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------
If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!
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KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls.
The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Colorado mountains, losing a million-dollar client to Lululemon overnight, and the moment she sold out the Broncos team store before the opening whistle even blew. This conversation is loaded with hard-won wisdom about cash cycles, blue ocean strategy, AI in operations, and the one financial habit that separates a real business from an expensive hobby.
KEY TOPICS:
Women's sports fashion and the "pink it, shrink it" gapBootstrapping vs. being properly capitalizedBlue ocean strategy in licensed sports apparelAI as an operational enhancement toolCash flow management for CPG businessesThe power of audacious cold outreachFemale entrepreneurship in male-dominated industriesCHAPTERS:
00:00:02 - From the Court to the Company 00:07:23 - Kickstarter, Stolen Funds, and Resilience00:19:51 - The Real-World MBA in Shanghai 00:23:57 - Sewing with the Mormon Women 00:30:04 - David vs. Goliath: Competing with Lululemon00:36:39 - The Denver Broncos Breakthrough 00:46:44 - Scaling Operations and Embracing AI 00:52:49 - Know Your Numbers or It's a Hobby:ABOUT KADY:
Kady Zinke is the Founder & CEO of KADYLUXE, a 100% women-owned fashion house designing premium sports apparel for women. Based in Denver, Colorado, the brand partners with 50+ NCAA universities, NFL teams (Denver Broncos, Dallas Cowboys), NBA teams (Chicago Bulls, Denver Nuggets, Atlanta Hawks), and NHL teams (Pittsburgh Penguins). Kady is a former NBA dancer, holds a patented material technology, and was the first woman in Colorado to win a state accelerator award for her R&D work.
RESOURCES MENTIONED:
Book Referenced: Blue Ocean Strategy.Partner Institution: Colorado School of MinesCoupon Code: KLPurpose15 - 15% off entire order at kadyluxe.comFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------
If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!
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What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling.
In this episode, Katherine and Rachel dig into why founders are not influencers, how to turn one hour of content into an entire month's marketing ecosystem, why plug-and-play templates are destroying trust in the wellness space, and how to future-proof a service business in the age of AI without compromising integrity.
Katherine also shares her energy auditing framework for structuring your workday around when you actually do your best thinking, and reveals the Catalyst for Change Initiative, a scholarship program giving underserved founders access to marketing support.
KEY TOPICS:
Ethical marketing for wellness and impact brandsContent repurposing ecosystems for foundersAnti-hustle culture and founder wellnessPurpose-driven business models and giving backAI adoption for ethical service businessesCHAPTERS:
00:00:58 Founders vs. influencers
00:03:51 Walking Away From Hollywood
00:12:06 Ethical Marketing in Wellness
00:17:02 The One-Hour Content Ecosystem
00:19:57 Founder Wellness and Energy Audits
00:23:02 Making the Numbers Work With Purpose
00:32:46 Future-Proofing Your Business With AI
ABOUT KATHERINE:
Katherine Tuominen is the founder and CEO of Catalyst Brand Strategy, a New York-based boutique PR and digital marketing agency serving impact-driven health and wellness brands. With 10+ years in storytelling, including five years marketing for Fox Film Studios and Warner Brothers, Katherine now helps conscious founders build credible visibility through ethical marketing and evidence-led storytelling. She's been featured in Forbes, delivers the keynote "Ethical Marketing Is Not an Oxymoron," is a 1% for the Planet partner, and founded the Catalyst for Change Initiative, offering marketing scholarships for underserved founders.
RESOURCES MENTIONED:
Books:Brene Brown's leadership book (values exercise)Rest Is Resistance by Tricia HerseyPleasure Activism by adrienne maree brownLaziness Does Not Exist by Devon PriceFOLLOW THE GUEST, KATHERINE TUOMINEN:
Facebook: https://www.facebook.com/catalystbrandstrategyInstagram: https://www.instagram.com/catalystbrand_strategy/LinkedIn: https://www.linkedin.com/company/catalyst-brand-strategy/Company Website: https://catalystbrandstrategy.com/Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift----------------------------
If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!
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What happens when a corporate sports attorney walks away from her dream job to start a jewelry company that employs women transitioning out of shelter living? Amy Peterson found out when she co-founded Rebel Nell in Detroit in 2013.
In this episode, Amy shares the raw truth about building a social enterprise: the 2016 crisis that nearly bankrupted her business, the moment her team rallied to keep the doors open, and why she ultimately spun off supportive services into a separate nonprofit to protect sustainability.
She breaks down the "80% rule" that transformed her revenue, explains why every social entrepreneur is an empath (and why that's both gift and liability), and reveals what 13 years of failures and wins have taught her about scaling with soul.
If you've ever wondered whether you can run a mission-driven business without sacrificing profitability, this conversation will give you the frameworks and the fire you need.
Key Topics
Social enterprise sustainability and the L3C business structureBalancing supportive services with business profitabilityDelegation frameworks for mission-driven foundersCorporate gifting and experiential retail as revenue streamsCommunity-driven venture developmentCHAPTERS:
00:00 - Amy Peterson’s journey from baseball management to social enterprise
03:33 - How Amy’s community in Detroit inspired her to start Rebel Nell
08:45 - Creating a supportive environment for women and community through philanthropy
10:52 - Integrating profit with purpose: Busting common myths in social enterprise
16:42 - How Rebel Nell rebounded after a tough year and team resilience
19:12 - Leadership vulnerability and protecting mental health as a founder
23:48 - From graffiti jewelry to impactful storytelling through product design
28:01 - Community roots as the foundation for expanding ventures in Detroit
33:18 - Delegating and building a team to expand impact across multiple ventures
44:32 - The importance of intentional dollars — supply chain and community investments
45:47 - Building walkable retail and supporting local economies in Detroit and beyond
ABOUT AMY:
Amy Peterson is the Co-Founder and CEO of Rebel Nell, a women-owned social enterprise that employs women with barriers to employment, helping them transition to independence through work, education, and community support.
Before launching Rebel Nell, Amy served as Associate Counsel for the Detroit Tigers and later as Vice President of Special Projects and General Counsel for the Ross Initiative in Sports for Equality (RISE). Living next to a Detroit shelter inspired her to create a company that empowers women with limited opportunities to build self-sufficient lives.
Amy also co-founded Teach. Empower. Achieve. (T.E.A.), a nonprofit focused on workforce development, and The Congregation, a café and community space in a restored church. She holds a B.A. from Kenyon College, a J.D. from New England School of Law, and an M.B.A. from Suffolk University. In 2016, she was named Ernst & Young’s Entrepreneur of the Year for Michigan and Northwest Ohio.
RESOURCES MENTIONED:
Rebel Nell: www.rebelnell.comT.E.A. Nonprofit: www.teachempowerachieve.orgThe Congregation: www.thecongregationdetroit.comREDF (California organization): http://www.redf.org/Book mentioned by Rachel: Small Giants: Companies That Choose to Be Great Instead of Big - Book by Bo BurlinghamTeaser Imagery: How Rebel Nell Jewelry Empowers Women Through Art: https://www.youtube.com/watch?v=OS31fLFBwQEFOLLOW THE GUEST, AMY PETERSON:
Tiktok: https://www.tiktok.com/@rebelnelldetroit Linkedin: https://www.linkedin.com/company/rebel-nell Facebook: https://www.facebook.com/rebelnelldetroit Instagram: https://www.instagram.com/rebelnell/Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift
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What if the economy wasn't designed around manufactured scarcity but around meeting actual human needs?
In this episode, Rachel sits down with Erin Axelrod, Partner at LIFT Economy and co-founder of the Force for Good Fund, to explore what it takes to architect an economy that works for everyone. Erin shares how permaculture principles became her framework for redesigning economic systems, why her team is working to redirect $44 trillion in retirement savings from Wall Street to Main Street through the Next Egg initiative, and what she learned helping Winona LaDuke build an Indigenous-owned, vertically integrated hemp textile cooperative.
This isn't theory. It's an operational strategy from someone who's been doing the work for over a decade with regenerative farms, ocean restoration ventures, and community land trusts.
If you've ever wondered whether it's actually possible to build profitable businesses that heal rather than extract, this conversation offers both the frameworks and the proof points.
Chapters:
00:00 - Meet the Economy Architect
07:40 - From Me Economy to We Economy
12:02 - The First Principle: Human Needs
24:29 - The $44 Trillion Redirect
32:13 - Winona's Hemp Vision
41:54 - Raising Non-Extractive Capital
45:28 - Democratizing Capital
Key Topics:
10 Principles of Next Economy EnterprisesThe Next Egg initiative and retirement savings redirectNon-extractive capital and trust-based philanthropyPermaculture principles applied to business designIndigenous-owned cooperative supply chainsCommunity land trusts and housing justiceAbout Erin:
Erin Axelrod is a Business Consultant and Worker-owner at LIFT Economy (lifteconomy.com), where she works with clients and facilitates a 9-month online learning journey called the Next Economy MBA, with 800+ alumni. She is a co-facilitator of the Next Economy Living program focused on personal life design for building liberatory communities of practice to escape from the traps of the business as usual economy. She co-founded the $1.1M Force for Good Fund, The Next Egg, and works with clients all over the country including Jonas Philanthropies & Winona's Hemp & Heritage Farm.
Erin lives and works in unceded ohlone territory with her partner, 2-year old daughter, in an extended multi-family household and tends to sheep and a small herd of dairy goats. When not working, she enjoys time with her family tending the land, growing mushrooms, planting trees, solar-cooking and harvesting & growing wild foods to make nutrient-dense foods for her friends.
Resources mentioned:
LIFT Economy Next Economy Living: Next Economy Living is LIFT's practical 6-month learning journey to design and create a values-driven life. This online program aims to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse.Next Economy MBA Program: The Next Economy MBA program was born out of the LIFT team's 10+ years of work with over 250+ social enterprises and organizations that are helping grow the next economy. We’re proud to have over 400+ alumni who have taken the course and are transforming organizations and industries around the world.Raising Mission-Aligned Capital Self-StudyLearn how LIFT Economy is helping Winona LaDuke bring a vision of an Indigenous-led bioregional hemp economy to life, starting with a toolbag produced by Patagonia: https://www.lifteconomy.com/winonas-hemp-patagoniaCrowdfunded Real Estate Projects Bring in Community Investors: https://shelterforce.org/2025/09/09/crowdfunded-real-estate-projects-bring-in-community-investors/The Next Egg Initiative: https://www.lifteconomy.com/the-next-eggEast Bay Permanent Real Estate Cooperative: https://www.pochousingnetwork.com/ebprecRachel Faggiano's Report (Fund for Racial Justice): https://r2i-lab.org/wp-content/uploads/2025/10/ERISA-Follow-the-Money-Toolkit-1.pdfFOLLOW THE GUEST, ERIN AXELROD:
Facebook: https://facebook.com/lifteconomyTwitter: https://twitter.com/LIFTEconomyInstagram: https://www.instagram.com/lifteconomy/LinkedIn: https://linkedin.com/company/lifteconomyFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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Mark Horoszowski left a successful marketing agency during the Great Recession to travel the world asking one question: What do social enterprises actually need to flourish? His answer transformed how we think about scaling impact.
In this episode, Mark shares how he co-founded MovingWorlds and coined the term "Experteering," deploying over $52 million worth of professional expertise to social enterprises across 122 countries. He reveals why chasing capital is often the wrong move, why focus is every entrepreneur's hardest discipline, and how corporations like Microsoft, SAP, and EY are proving that human capital creates more sustainable change than checkbooks alone.
Whether you're a social entrepreneur drowning in operational chaos or a business leader wondering how to make impact more than a PR strategy, this conversation offers the blueprint.
ChaptersTimeChapter TitleWhat You'll Learn
00:00 Why a Benefit Corporation?
05:30 What Is Experteering?
10:15 The Capital Myth
18:30 Focus Is the Hardest Discipline
31:00 Corporate Impact Done Right
38:00 Dignity Over Heroism
46:30 Building Mission-Driven Culture
54:00 The Next 5 Years
Key TopicsSkills-based volunteering vs. traditional volunteerismRevenue-based equity buyback agreementsThe 80/20 whirlwind (Four Disciplines of Execution)Social purpose corporation structureCorporate ESG and authentic impact partnerships
About Mark:Mark Horoszowski is the CEO and Co-Founder of MovingWorlds, the pioneering social enterprise that coined the term "Experteering." MovingWorlds has deployed over $52 million worth of professional expertise to social enterprises in 122 countries. Mark has been featured in Harvard Business Review, Forbes, Fast Company, and Stanford Social Innovation Review. He is an Adjunct Faculty member at the University of Washington and an RSA Fellow.
Resources MentionedMovingWorlds Platform: movingworlds.orgBook: The 4 Disciplines of Execution, by Chris McChesney, Jim Huling, and Sean Covey.Book: How Emotions Are Made: The Secret Life of the Brain, by Lisa Feldman BarrettRewiringBook: Your Anxious BrainBook: The Rise of Social Business by Muhammad YunusAcumen (Organization): acumen.orgDan Pallotta TED Talk on Nonprofits: https://youtu.be/bfAzi6D5FpM?si=BpsXcXluqC2_wfv_World Economic Forum Global Alliance for Social Entrepreneurship: https://initiatives.weforum.org/global-alliance-for-social-entrepreneurshipFollow the guest:
MovingWorlds - The Global Experteering Network: https://movingworlds.org/MovingWorlds Instagram: https://www.instagram.com/experteering/Mark's LinkedIn: https://www.linkedin.com/in/markhoroszowski/Mark's Instagram: https://www.instagram.com/markhoroszowski/Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.
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Ron Saharyan went from investigating felony crimes in Washington, D.C. to co-founding the world's largest organization dedicated to small business profitability. In this episode, he sits down with Rachel to trace the unlikely path that led him and childhood friend Mike Michalowicz to launch Profit First Professionals from a basement in Boonton, New Jersey a movement that has now driven over one million Profit First implementations across 50+ countries.
Ron dismantles the "doctrine of sacrifice" that keeps mission-driven entrepreneurs broke and burned out, making the case that profit isn't the opposite of purpose — it's the engine that sustains it. He shares how he funds a family-first culture at his own company (8 weeks paid vacation, profit-sharing, half-day Fridays) and why every business, from startups to $100M enterprises, needs a cash flow system from day one.
Whether you're a founder who feels guilty about making money, a leader struggling with financial chaos, or someone who just knows there's "something more" out there — this conversation will challenge everything you think you know about profit.
Key Topics
Ron's journey from felony investigator to Profit First co-founderThe real story behind the "12-minute decision"Why profit is agnostic — and how it funds culture, mission, and communityBuilding a family-first workplace funded by Profit FirstThe #1 mistake entrepreneurs make with their moneyBreaking the "doctrine of sacrifice" for mission-driven foundersStarting Profit First at any stage — even 1% at a timeGetting through "the suck" of learning new financial systemsThe intersection of Profit First and purpose-driven business advisoryRon's "Oprah Moment" epiphany at a QuickBooks conference
Guest BioRon Saharyan is the Co-Founder and Managing Partner of Profit First Professionals, the international membership organization that has helped drive profitability in over one million businesses worldwide across 50+ countries. A former criminal investigator turned business builder, Ron co-founded the organization in 2014 with bestselling author Mike Michalowicz. Ron co-hosts the Grow My Accounting Practice podcast (500+ episodes) and leads the annual ProfitCON conference. His mission: to eradicate entrepreneurial poverty.
Resources Mentioned
Profit First Professionals — profitfirstprofessionals.comEJ Consortium — ejconsortium.com (Now called Thryvo Financial Advisory)Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShiftIf this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this. Book a discovery call at jointhryvo.com — the first 5 people get a free copy of Profit First, courtesy of Ron Saharyan.
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In Part 2 of our conversation with Ian Peterman, founder and CEO of Peterman Design Firm, we pick up where we left off — moving beyond burnout recovery and team culture into the mechanics of building products and brands that restore rather than deplete.
Ian breaks down his "Conscious Design" framework, built on four pillars (observation, impact, connection, and inclusion), and explains why every decision-maker in a company — including the CFO — is a designer whether they realize it or not.
We dig into how Ian's design process works the same whether he's serving a funded startup or a Fortune 500 client, why the all-or-nothing approach to sustainability is killing good ideas, and how small businesses can start building more sustainable supply chains without destroying their margins. Ian shares real examples from CES, his own client work, and the research behind his book "Conscious Design" to show that transparency and incremental progress beat perfection every time.
Rachel also shares her own experience as a supplier to Starbucks and as a customer who became a lifelong brand advocate — proving that the inclusion and connection Ian talks about aren't just theory. They're the difference between surviving and thriving.
You will learn:
- The four pillars of Conscious Design: observation, impact, connection, inclusion
- Why every decision-maker is a designer (and what happens when they don't realize it)
- How the design-to-market process stays the same across company sizes
- The all-or-nothing trap that kills sustainability efforts
- Building sustainable supply chains on a startup budget
- The power of supplier relationships and why startups need to be "the one they like most"
- Transparency over perfection: telling your sustainability journey as a marketing strategy
- Gen Z purchasing power and the shift toward values-driven buying
- Involving customers before they're customers
- Why silos and binary thinking are the enemy of innovation
Guest Bio:
Ian Peterman is the Founder and CEO of Peterman Design Firm, a conscious design studio rewriting the rules of product innovation. Over 15+ years, Ian has helped visionaries and Fortune 500 companies alike turn ideas into sustainable, market-ready brands. He's the co-author of "Conscious Design," host of the Conscious Design Podcast, co-founder of Conscious DesignHaus, and Chair of the IDSA LA Chapter. His firm operates on a 4-day work week, generates 7-figure revenues, and proves that purpose and profit are essential partners.
Resources Mentioned:
Conscious Design book — Available on AmazonPeterman Design Firm — petermanfirm.com IanPeterman personal site — ianpeterman.comConscious Design Podcast & Book — consciousdesignhaus.comCES 2025 (referenced for startup examples)EU Digital Product Passport (referenced re: supply chain transparency)Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift
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For nearly 20 years, Alison Campbell built her career inside high-growth finance and tech companies, rising to senior leadership roles in Ecommerce and HR Tech, including Chief of Staff & Head of Strategy and Analytics at a $1B+ global organization. She knew how to drive results. She knew how to keep up. And like many ambitious leaders, she accepted exhaustion as normal.
Then a health scare forced her to stop.
In this episode of The Purpose Profit Shift, host Rachel Bernier-Green speaks with Alison about what happens when high performance quietly turns into chronic stress, and why so many leaders don’t see the breaking point coming. Now the founder of unBurnt, a women-owned, SBA-certified business, Alison combines two decades of operational expertise with certification as a Health & Wellness Coach to help organizations remove friction, rebuild capacity, and create workplaces where ambition and well-being can coexist. This conversation is for leaders who want to build sustainably without sacrificing impact.
Expect to Learn:
How to recognize early warning signs of burnout before they escalate into crisis.Why chronic stress reduces capacity, creativity, and long-term performance.The role of operational rhythms and leadership behavior in shaping workplace well-being.Strategies for building sustainable capacity within teams without sacrificing results.Ways to recalibrate ambition and performance expectations without abandoning growth goals.Episode Breakdown with Timestamps:
[00:00] – Introduction and Alison’s Corporate Background
[03:00] – The Cost of Hustle Culture and Identity-Driven Achievement
[10:00] – Early Warning Signs and the Health Crisis
[15:00] – Choosing a Hard Stop and Reassessing Identity
[24:00] – Reframing Performance: Capacity, Not Hustle
[31:00] – From Personal Recovery to Founding Unburnt
[36:00] – Measuring Burnout Risk and Organizational Capacity
[42:00] – Protecting Founder Well-Being While Scaling a Business
[53:00] – Practical First Steps for Leaders Experiencing Burnout
[56:00] – Resources, Final Reflections, and Closing Thoughts
Follow the guest, Alison Campbell:
LinkedIn: https://www.linkedin.com/in/alison-campbell-3035b63/Company LinkedIn: https://www.linkedin.com/company/getunburnt/Company Website: www.getunburnt.comAdditional Resources: Free resources and guides available at https://www.getunburnt.com/free-resourcesFollow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift
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In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with David Jaber, Founder and SBTi Certified Expert at Climate Positive Consulting. David shares his journey of creating Climate Positive Consulting, a B Corp committed to achieving net zero by 2030, and how businesses can turn climate action into measurable, profitable results. With over 20 years of experience in sustainability consulting, David discusses the importance of decarbonization, aligning environmental goals with business strategy, and how small and medium-sized businesses can take meaningful climate action.
David is the author of Climate Positive Business, and his firm has worked with over 100 companies to help them reduce their carbon footprint and set ambitious climate goals. He brings a unique perspective, combining technical expertise in environmental engineering with practical strategies to help businesses take action.
Expect to Learn:
How to implement effective decarbonization strategies, including measuring emissions and setting science-based targets.The role of business leaders in driving climate action and overcoming the misconception that purpose and profit cannot coexist.How businesses can uncover surprising strategic advantages by pursuing climate-positive initiatives.Why transparency, stakeholder engagement, and systems thinking are essential for genuine climate action.How smaller businesses, including remote teams, can reduce their carbon footprint with simple yet impactful strategies.Episode Breakdown with Timestamps:
[00:00] – Teaser[01:35] – Welcome & Introduction to the Purpose Profit Shift[03:31] – The Shift to Sustainability & Founding Climate Positive[05:56] – The Mission: Using Business as a Lever for Climate Action[09:38] – Explaining Science-Based Targets (SBTs)[11:51] – The Growth of Corporate Climate Commitments[14:10] – Strategic Business Advantages of Decarbonization[15:27] – The Role of Investors & ESG in Driving Climate Action[18:58] – Hidden Emissions: The Supply Chain Factor[21:04] – Climate Footprint for Remote & Service-Based Businesses[24:00] – Typical Company Size & Engagement Model[27:25] – Navigating Greenwashing & the Pressure to Be Perfect[29:53] – Transparency, Trust & Third-Party Standards[31:08] – The Importance of Systems Thinking in Climate Work[35:29] – Operational Policies: Travel & Sustainable Purchasing[37:10] – Explaining Carbon Offsets & Removals[39:57] – A Multi-Layered Approach to Climate Strategy[42:48] – Climate Justice in Practice: Project Examples[45:54] – Top Actionable Strategies for Small & Medium Businesses[47:31] – Final Advice: Measure Your Baseline & Commit to a Plan[49:50] – Additional Lever: Aligning Your Banking & Investments[51:47] – Measuring the Right Things, Not Just Everything[53:14] – Closing Remarks & How to Connect FurtherFollow the guest, David Jaber:
LinkedIn: https://www.linkedin.com/in/david-jaber/Company’s LinkedIn: https://www.linkedin.com/company/climatepositive/Company’s Website: http://www.climatepositiveconsulting.com/Resources mentioned in the episode:
Small Business Carbon Calculator: https://smeclimatehub.org/start-measuring/
Follow the Host, Rachel Bernier-Green:
LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvoListening Links:
Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift
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