Afleveringen
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I've known John Bjorlie for nearly 25 years. 4 years ago, john was diagnosed with terminal cancer. John has chosen to stop aggressive treatments, focusing instead on a "Die Happy Tour" to reconnect with friends and loved ones, embracing quality of life over the length of it. Despite his prognosis, John remains positive and content, surprising even his hospice doctor with his acceptance and joy in the face of mortality, determined to live fully and leave a legacy of kindness and compassion.
Time Stamped
(00:08:07) "John Bjorlie's Ear-Playing Musical Prodigy Journey"
(00:19:18) Marketing Expert Thrives in Telemarketing Sales
(00:20:44) Navigating Challenges to Shipping Supplies Success
(00:26:06) Die Happy Tour 2024: John's Cancer Journey
(00:27:53) Quality of Life in Prostate Cancer Treatment
(00:29:54) Proactive Management of Palliative Medical Care
(00:34:40) Supportive Friendship Amid Medical Challenges
(00:42:38) Generous Acts Creating Lasting Impact
(00:43:50) Impactful tipping: A legacy of generosity
John on Facebook
John on YouTube
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Stas Matias, a seasoned professional with nearly 14 years of experience, is the broker-owner of Erin Catron & Company Real Estate, a boutique brokerage in Punta Gorda, Florida. Having transitioned from a background in criminal justice, Stas emphasizes the importance of adaptability and continuous learning in building a successful real estate career. He advocates for new agents to invest in education through the GRI program and stresses the practical application of their acquired knowledge. Committed to community engagement and fostering win-win relationships, Stas believes giving back is essential for personal and professional growth, drawing parallels between his real estate practice and sustainable farming.
Key Takeaways
- Embracing change and adapting to new challenges is crucial in the real estate industry.
- Understanding the unique aspects of different geographical areas in Florida is important for real estate professionals.
- Specializing in catering to out-of-state buyers can lead to a successful real estate business.
- Giving back to the community and fostering relationships is valued in the real estate industry.
- Adapting to shifts in the real estate industry while prioritizing consumer protection is key for realtors.
- Continuing education, such as obtaining the GRI designation, is recommended for new real estate agents to enhance their expertise.
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Zijn er afleveringen die ontbreken?
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Nick Krautter is the author of "The Golden Handoff," a highly recommended book in the real estate industry that focuses on facilitating smoother transitions between newer and retiring agents. In his work, Krautter addresses the critical issue of setting up agents for retirement, emphasizing the importance of connecting retiring agents with adopting agents before retirement to maintain strong client relationships. The second edition of his book introduces the concept of partial handoffs, a strategy that allows for gradual transitions, which Krautter learned about through his teaching experiences. Beyond his literary contributions, Nick is also a seasoned keynote speaker and avid golfer who aims to achieve a plus handicap, bringing a unique blend of passion and expertise to his multifaceted career.
(00:02:49) Dynamic Insights: Real Estate Keynote Performances
(00:06:52) Partial Handoffs in Real Estate Succession Strategy
(00:09:16) Enhancing Real Estate Client Relationships for Growth
(00:15:56) "The Golden Handoff: Valuable Agent Tools"
Episode 48 with Nick Krautter, April 2016
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Tiea Vincent, the Owner/Broker of Next Level Real Estate and Property Management, brings 21 years of experience to the real estate business and actively engages with Florida Realtors on advocacy efforts. Initially from a rural part of Tennessee, Tiea values work-life balance but is deeply committed to expanding her company's portfolio. Drawing on her extensive experience, Vincent highlights the complexities of managing rental properties and underscores the importance of balancing regulations with property owners' rights, all while navigating the practical challenges property managers face, such as maintenance issues and navigating HOA regulations.
(00:07:13) The Influence of External Events on Choices.
(00:13:27) Transitioning to Hawaiian Property Management Styles
(00:17:31) Exploitative Rent-to-Own Property Agreements
(00:18:20) Property Rights Debate: HOA Rental Restrictions
(00:23:15) High-Yield Real Estate through Pad Splitting
"When I drive home, I cross the Tennessee state line in Chattanooga, and it is like the world falls off my shoulders, and I just can breathe easy. The air seems cleaner. It's beautiful." - Tiea Vincent"
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Sammy DeStefano, seamlessly transitioned into the real estate business, building on his extensive experience in sales since the age of 19. His move was driven by the promising growth and myriad opportunities within the real estate sector, further inspired by his family's own relocation experiences and his professional background at a luxury car dealership. As a dedicated real estate agent with Russ Lyon Sotheby's International Realty for the past four and a half years, Sammy emphasizes the critical importance of being coachable and committed to continuous learningâattributes he credits for his success. Enthusiastic about the financial prospects and the flexibility to work remotely, Sammy envisions a bright future in real estate, with aspirations to expand his business and manage investment properties across multiple states.
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Joe Rand, an author and seasoned real estate expert, has significantly shaped modern practices in buyer agency with his profound insights and extensive experience. On The Real Estate Sessions podcast, where he has appeared over 20 times, Joe discusses the evolution of buyer agency, noting the industry's initial seller-centric focus and the major shifts in compensation dynamics that began in the late eighties. He emphasizes the critical importance of securing buyer agreements and adapting to the ever-changing landscape of real estate transactions. Rand advocates for agents to seek guidance from knowledgeable brokers rather than relying on random advice from social media, ensuring they are well-prepared to navigate the complexities of current buyer agency practices.
(00:03:38) Adapting Real Estate Agents in Changing Market
(00:05:46) Enhanced Communication and Representation in Real Estate
(00:09:03) Commission Evolution in Buyer Representation
(00:16:42) Compensation Protection for Buyer Agents in Real Estate
(00:23:01) Evolving Market Guidance for Real Estate Professionals
(00:26:23) Real Estate Adaptation Amidst Challenges
(00:28:31) Supporting Authors in Real Estate Literature
Links to Joe's books
How to be a Great Real Estate Agent
Disrupters, Discounters and Doubters
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Bill Risser's Real Estate Sessions podcast, which began in 2015, has grown remarkably over nine years, featuring nearly 400 episodes that delve into the stories of real estate professionals. Initially focused on how guests entered the real estate industry, the podcast has evolved to include in-depth interviews with established and emerging leaders. Bill Risser reflects on the history of the Real Estate Sessions podcast, which he has been hosting for nine years. He started the podcast to explore the stories and backgrounds of industry leaders and up-and-comers in the real estate world. Despite the challenges of producing the podcast, Bill Risser takes pride in his unique and evergreen content, highlighting the interesting backgrounds and advice shared by his guests over the years.
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Mary-Anne Gillespie's journey is a testament to resilience and determination, starting from her early days exploring open houses in Montreal with her mother, to becoming a standout figure in real estate. Initially flourishing in Ottawa's tech industry as the youngest vice president of sales at a software marketing company by age 22, she felt an unshakable sense of unfulfillment. This prompted her to pivot towards real estate, where her tenacity led her to approach the city's top agent to launch her new career. Reflecting on her path, Gillespie underscores the importance of seizing opportunities, pushing oneself to uncover true potential, and maintaining a work-life balance for sustained success in the demanding real estate sector.
(00:02:11) Ottawa's Diverse Charm and Vibrant Culture
(00:10:45) From Homelessness to Vice President: A Success Story
(00:13:11) From Corporate to Real Estate Success
(00:14:56) "Thriving in Keller Williams Coaching Role"
(00:18:27) Investing in Critical Business Systems for Success
(00:23:05) Empowering Resilience for Success in Real Estate
(00:29:19) Strategic Time Management for Entrepreneurial Success
(00:37:18) Weight Loss and Athletic Achievements in Ironman
(00:43:28) Transformative Power of Coaching for Personal Excellence
Contact
Instagram - @redapple_coaching
Website - RedAppleCoaching.ca
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Dionne Malush, co-owner of Realty One Group, Gold Standard in Pittsburgh, brings nearly 25 years of invaluable experience to the real estate industry. Initially uninterested in owning a real estate company, Malush was captivated by the innovative branding and marketing strategies of Realty One Group, particularly its disruptor model offering a 100% commission plan. She emphasizes the cyclical nature of real estate and the challenges agents face during market downturns, advocating for a shift in mindset and the importance of building a strong sphere of influence to maintain consistent success. Malush also highlights the significance of tracking business metrics meticulously and surrounding oneself with a supportive community to overcome obstacles and achieve long-term goals in the real estate industry.
(00:08:51) Visual Approach Propels Real Estate Success
(00:16:14) Mindset Shifts: Thriving in Real Estate Industry
(00:18:55) Navigating Financial Realities of Brokerage Ownership
(00:26:04) Building Relationships through Podcast Networking
00:00:00 - Real Estate Challenges
Real estate professionals often face challenges related to financial concerns and mindset shifts during market downturns. The industry's roller coaster nature can lead agents to struggle with paying bills and overcoming obstacles. Addressing limiting beliefs and fostering a shift in mindset can reignite passion and drive for success. Seeking expert counsel and being prepared for challenges are also emphasized in navigating the real estate industry.
00:02:15 - Pittsburgh City Perception
Dionne addresses the misconception of Pittsburgh being a dirty, industrial city by highlighting its beauty, such as the stunning view from downtown and the abundance of bridges. She also mentions the sense of community around sports teams, like the Steelers and Penguins, reflecting the city's grit and toughness. Additionally, the unique feature of Mount Washington offering a breathtaking view of the three rivers coming together emphasizes the city's charm and recreational opportunities. Despite considering a move south, Dionne's love for Pittsburgh and its unique features showcases the city's allure beyond its industrial past.
00:08:51 - Transition from Graphic Design to Real Estate
Dionne Malush transitioned from owning a graphic design business to becoming a successful real estate agent. A partnership gone bad in her graphic design business prompted her to diversify her career. Combining her skills in graphic design with real estate, she entered the Pittsburgh market with a unique approach, creating visually appealing house listings that set her apart from traditional agents. This unconventional strategy paid off, as she quickly found success in real estate, surpassing the income she had made in her 17th year of graphic design in just her second year in the real estate industry. Ultimately, she made real estate her full-time focus, while still incorporating her love for graphic design into her daily work.
00:16:14 - Limiting Beliefs in Real Estate
Dionne Malush discusses the cyclical nature of the real estate industry and the common limiting beliefs agents face during downturns, emphasizing the importance of shifting mindset to overcome challenges and achieve success. Real estate agents often struggle with limiting beliefs during market downturns, questioning their ability to succeed and worrying about financial stability. The industry can be a roller coaster ride, requiring a mindset shift to overcome obstacles and thrive. By offering support, mentorship, and resources like her weekly mastermind group and self-discipline camp, Malush helps agents break free from limiting beliefs and achieve their goals in real estate. Ultimately, she emphasizes the importance of mindset, perseverance, and seeking expert counsel to navigate the challenges of running a brokerage and succeeding in
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Michael LaFido, a seasoned professional with nearly 25 years of experience in the real estate business, has significantly impacted the luxury real estate market. With his competitive spirit honed from a background in college football, LaFido has become a leading specialist and author in the field. His book, "Secrets of Top Luxury Agents," released in May 2024, quickly became a bestseller, with 26 top Luxury Agents sharing their secrets to success. The book also offers over 200 tips for homeowners and over 110 for buyers from 26 top agents across more than 13 brokerages. LaFido highlights the book's value to agents, buyers, and sellers, emphasizing its extensive industry insights while championing diversity and inclusion through his active involvement in numerous real estate organizations.
Link to Michael's first interview - Episode 253 September 1, 2020
Get your free copy at FreeLuxuryBook.com (only pay shipping/handling)
(00:01:16) Building Trust and Value through Collaboration
(00:05:19) Luxury Real Estate Insights from Top Agents
(00:10:27) Luxury Real Estate Marketing Techniques
(00:17:23) Client-Centric Approach in Real Estate Industry
(00:20:12) "Strategies for Securing Luxury Real Estate Clients"
Title: Unveiling the Secrets of Luxury Real Estate Strategies
Luxury real estate is a whole different ball game compared to the regular housing market. It's all about trust, networking, and marketing to the right clientele. So, what better way to navigate this high-end world than by delving into the book 'Secrets of Top Luxury Agents' by Michael LaFido?
Why is trust, network, and marketing important in dealing with high-end clients?
Trust is the foundation of any successful relationship, especially when dealing with high-net-worth individuals in the luxury real estate market. Building trust with clients requires transparency, honesty, and integrity. Networking is equally crucial, as it allows you to connect with other professionals in the industry and gain access to exclusive listings and potential buyers. Marketing plays a significant role in showcasing luxury properties in the best light to attract the right clientele.
How can real estate professionals benefit from reading 'Secrets of Top Luxury Agents'?
Reading 'Secrets of Top Luxury Agents' provides real estate professionals with valuable insights and strategies to excel in the luxury market. From understanding the mindset of affluent clients to leveraging social media and technology for effective marketing, this book offers practical tips and actionable advice to help professionals elevate their game and achieve success in the competitive luxury real estate industry.
Who is Michael LaFido and what insights does he offer in the book?
Michael LaFido is a top-producing real estate agent and luxury marketing expert with over 20 years of experience in the industry. In 'Secrets of Top Luxury Agents,' LaFido shares his wealth of knowledge and expertise, including how to establish credibility with high-end clients, negotiate effectively, and create a memorable brand that sets you apart in the luxury market. With his proven strategies and insider tips, readers can learn from the best in the business and take their real estate career to the next level.
Conclusion:
In the world of luxury real estate, trust, networking, and marketing are essential components for success. By exploring the strategies and insights offered in 'Secrets of Top Luxury Agents' by Michael LaFido, real estate professionals can gain a competitive edge and thrive in the high-end market....
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Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.
In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michaelâs background shaped his business decisions today. We also dive into Michaelâs luxury designation and some major myths about the luxury market!
Top Takeaways:
Michael LaFidoâs Advice for New AgentsâYou hang out with nine top producers; you are bound to be the tenth. Whoâs in your inner circle, who are you learning from?ââWho are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. ââI tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Billâs podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.â â Michael LaFido [22:19]
âMy tagline in my consulting business and my home-selling business, itâs not the market; itâs the marketing. I believe that the agentâs job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.â â Michael LaFido [23:42]
Episode Highlights:
[00:14] Intro
[00:30] Meet Michael LaFido â The Luxury Real Estate Marketer
[01:11] Born and Raised in the Chicago Area
[01:49] Michael Jordan and the Cubs
[03:46] Playing High School Sports
[04:21] Playing College Football at Northern Michigan University
[06:21] Different Mindset on Football Today
[09:05] Becoming a Health and Physical Education Teacher
[12:08] How Michael Got into Real Estate
[14:27] Michaelâs Love of Inspiring and Educating Others
[15:28] Driving Force in Getting into the Luxury Market
[18:06] Luxury Designation
[21:03] 5 Myths About the Luxury Market
[23:42] The Importance of Positioning a Home
[26:23] COVID-19âs Impact on the Luxury Market
[28:31] Michaelâs Advice for New Agents
[29:26] Connect with Michael
[30:12] Closing Thoughts
[30:33] Outro
Find | Bill Risser
On Twitter
On Facebook
On Youtube
Find | Michael LaFido
On Luxury Listing Specialist
On Luxury Listing Podcast
On Website
On Facebook
RATE & SUBSCRIBE
At Ratethispodcast.com/REsessions
On
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The Real Estate Sessions podcast, hosted by Bill Risser, offers a treasure trove of almost 400 episodes that delve into the journeys and strategies of prominent figures and rising stars in the real estate industry. Celebrated for its diverse voices and valuable insights, the podcast has become a go-to resource for those looking to understand the intricacies of the real estate world. Bill Risser, who recently transitioned to an internal role at Fidelity National Financial, brings a wealth of experience and a passion for real estate technology, supporting sales teams across multiple states. With a background of over 20 years in the industry, Bill enjoys the dynamic nature of his podcast, mixing interviews with monologue episodes where he shares his personal insights. He acknowledges the contributions of industry experts like Sean Carpenter, Anthony Malafronte, Sue Benson, Jeff Chalmers, Tiffany McQuaid, and Chelsea Pietz, encouraging his audience to follow them for further valuable content. Bill remains committed to providing helpful information to his listeners.
Links to My Recommended Follows
Carps Corner
Sean on Facebook
Tiffany McQuaid on Instagram
Tiffany's book, The Inth Degree
Anthony Malafronte on Instagram
My Tampa Agent
Sue Pinky Benson on Instagram
Upcoming Events with Sue
Jeff Chalmers on Facebook
Jeff Chalmers on Instagram
Chelsea Peitz on Instagram
Chelsea's coaching site
Vanessa LeVesque Instagram
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In a recent episode of 'The Real Estate Sessions' podcast, host Bill Risser sat down with Alex Gustafson to delve into the world of AI chatbot development, focusing on Oppy, a versatile AI tool that is revolutionizing customer interactions in various industries, including real estate.
During the episode, Gustafson highlighted the importance of integrating AI tools like Oppy into business operations to enhance efficiency and client satisfaction. He emphasized the role of business owners in customizing Oppy's conversations and actions by setting prompts, thus giving it a unique personality and specific goals tailored to each business's needs.
Enjoy Episode 389. Cheers!
Episode 207 from Oct 2019 - Alex's first appearance on The Real Estate Sessions
From the episode, we've gathered three key takeaways:
1. **Tailored Prompts Drive Results**: Setting specific prompts for AI chatbots like Oppy is crucial in guiding conversations and ensuring efficiency in customer interactions.
2. **User Preferences Matter**: Understanding user preferences regarding AI disclosure is essential for providing a seamless and personalized experience.
3. **Focus on Client Experience**: The ultimate goal of AI integration is to enhance client satisfaction by delivering quick, precise responses that mimic human-like interactions.
In Alex Gustafson's own words, "'If you're getting the response quality that you want and need out of something and you're getting the information that you need, do you care if it's an AI? I personally wouldn't."
As AI continues to reshape industries like real estate, tools like Oppy offer businesses a unique opportunity to streamline operations, improve customer interactions, and stay ahead in a rapidly evolving technological landscape.
If you're intrigued by the potential of AI chatbot development in real estate or curious about Oppy's capabilities, this episode of 'The Real Estate Sessions' is a must-listen. It provides valuable insights into the future of AI technology and its impact on enhancing client experiences in various industries.
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Description:
In this podcast episode, Bill Risser and Russell Shaw delve into the fascinating world of real estate and career success. They explore the evolution of Phoenix real estate, from a small town to a bustling metropolis. Shaw's unconventional career path from selling life insurance to comedy and then real estate is also discussed. The concept of "carte blanche" is explored, emphasizing the importance of freedom and authority in one's career. Effective communication skills are highlighted as crucial for success in the industry. The evolution of real estate advertising is examined, with an emphasis on understanding consumer needs. The significance of systems and replicable success is also discussed, with insights from expert Gary Keller. Building trust and treating clients with respect are emphasized, and valuable resources for homeowners and real estate professionals are mentioned.
Episode Outline:
(00:00:00) The Evolution of Phoenix Real Estate
(00:06:30) From Life Insurance to Comedy
(00:13:02) The Power of Carte Blanche
(00:20:07) The Importance of Communication in Real Estate
(00:26:28) The Evolution of Effective Real Estate Advertising
(00:33:35) Real Estate Success and Systems
(00:40:48) Building Trust in Real Estate
(00:47:36) No Hassle Listing
00:00:00 - Russell Shaw
Well, it would be the ability to talk to people. It would be the ability to communicate to people. And it would be like if I said, what's the most important part of intelligence? Let's take it that way. It would be to have some idea of what's going on with the other person.
00:00:24 - Bill Risser
You're listening to the Real Estate Sessions podcast. And I'm your host, Bill Risser, executive Vice President, Strategic Partnerships with RateMyAgent, a digital marketing platform designed to help great agents harness the power of verified reviews. For more information, head on over to Ratemyagent.com. Listen in as I interview industry leaders and get their stories and journeys to the world of real estate. Hi, everybody. Welcome to episode 360 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend today I have a real treat for you. We are headed to Phoenix, Arizona, where we are going to be talking to one of the legends of Phoenix real estate, some might say The Godfather, just a huge figure in Phoenix real estate. I'm talking about Russell Shaw. Russell is with Realty, one group. When I first moved to Phoenix, he was bigger than life. You're going to see that as we get into the conversations. The phrase I'm applying for a job is something that if you were in Phoenix in the early two thousand s, you heard it over and over and over. Just an amazing guy. Let's get this thing started. Russ, welcome to the podcast.
00:01:34 - Russell Shaw
Thank you so much, Bill. I appreciate you having me on.
00:01:38 - Bill Risser
I've been remiss in waiting this long to have you on here. I just introduced you as the legend of Phoenix real estate and some of the great things you've done and the fact that I first moved to Phoenix in 2000 and my mornings were greeted just about every morning watching the news with I'm applying for a job. We're going to talk about that shortly, but first I'd like to start at the beginning.
00:02:06 - Russell Shaw
Sure.
00:02:06 - Bill Risser
Rush, you're a native phoenician. There are very few of you floating around.
00:02:10 - Russell Shaw
Well, yeah, I was born in Phoenix, lived in Phoenix all my life.
00:02:14 - Bill Risser
Let's talk about that. Let's talk about, first of all, some of the changes.
00:02:20 - Russell Shaw
Oh my God. Like when...
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Eric Sachs, the President and co-founder of Breakthrough Broker, champions the significance of maintaining consistent contact with one's sphere of influence to stay top-of-mind for real estate opportunities. Under his leadership, Breakthrough Broker utilizes innovative AI technology and high-quality content to help real estate agents engage their networks effectively. Sachs believes that automated marketing tools are essential for agents to navigate market challenges and showcase their expertise, especially during uncertain times. By leveraging services like Breakthrough Plus, which offers automated marketing features and MLS integration, agents can remain competitive and secure more business opportunities even in a landscape increasingly dominated by large teams.
(00:01:17) "Network Nurturing for Real Estate Success"
(00:05:37) Navigating Market Dynamics in the Real Estate Industry
(00:08:11) Dominance of Larger Real Estate Teams
(00:12:58) Enhanced Real Estate Marketing with Breakthrough Plus
In the latest episode of 'The Real Estate Sessions' podcast, host Bill Risser sat down with Eric Sachs, the president and co-founder of Breakthrough Broker, to discuss real estate marketing strategies. The conversation revolved around maintaining contact with one's sphere of influence to secure business opportunities in the competitive real estate industry.
Eric highlighted the significance of staying top-of-mind for potential clients by consistently engaging with them. He shared a personal anecdote about his brother losing a major listing because he failed to keep in touch with a potential client. This emphasizes the need for agents to prioritize sphere marketing to ensure that they are the first point of contact for their network during significant life events.
Here are three key takeaways from the episode:
1. **Utilize Breakthrough Broker for Sphere Marketing**: Breakthrough Broker offers valuable resources for automated sphere marketing, providing agents with engaging content to stay connected with their network effortlessly.
2. **Adapt to the Increasing Dominance of Large Teams**: Eric discussed how the real estate industry is being dominated by large teams, challenging individual agents to prove their worth. Agents can navigate this competitive landscape more effectively by leveraging tools like Breakthrough Broker.
3. **Stay Connected to Secure Business Opportunities**: Eric emphasized the need for agents to prioritize staying in touch with their sphere of influence to avoid missing out on potential opportunities, as illustrated by his brother's experience.
In the episode, Eric posed a thought-provoking question to realtors, "What are you doing to make sure the people you know call you this summer when they have a life event?" This question encapsulates the essence of sphere marketing and the proactive approach agents need to take to ensure they are the go-to realtor for their network.
As Eric shared, Breakthrough Broker offers a comprehensive suite of tools for agents to streamline their marketing efforts and maintain consistent communication with their sphere. The standout among these is Breakthrough Plus, a tool that empowers agents with a range of features, including automated marketing, for a nominal fee of $107 per year. This reassures agents that they have a powerful and cost-effective solution at their disposal to enhance their marketing strategies and stay competitive in the industry.
In conclusion, the podcast episode shed light on the real estate industry's evolving dynamics and sphere marketing's pivotal role in agents' success. Agents can enhance their marketing strategies and cultivate lasting relationships with their clients by implementing Eric's insights and leveraging platforms like Breakthrough Broker.
Quotes
00:00:07)...
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Dani Vanderboegh, the Service Editor at Inman, is a dynamic force in real estate journalism, deftly managing content to make industry news accessible and valuable for readers. With nearly a decade of experience at Inman and a unique personal journey marked by resilience, she brings a distinctive perspective to her work, particularly through her contributions to the "Real Tea" project. Vanderboegh finds joy in exploring the intersection of real estate and reality TV, appreciating the lighter yet equally important topics this project allows her to discuss. She underscores the significance of creating engaging, trustworthy content and effectively promoting it on social media to establish a realtor's credibility and expertise.
Time Stamps
(00:00:14) Curating Practical Real Estate Insights for Readers
(00:09:23) Resilience and Triumph: Danny's Recovery Journey
(00:11:58) Achievements and Resilience: Life Beyond Limits
(00:13:28) Transformation from Archaeology to Journalism Success
(00:25:54) Real Estate Reporting Obligations
(00:29:36) Tailored Support: Local Associations in Real Estate
(00:32:15) TV Personalities in Real Estate Business Dynamics
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Annette Anthony, the vice president of technology engagement for Exit Realty, is a seasoned expert with over 15 years in the real estate industry. Known for her hands-on approach and energetic demeanor, Annette is particularly passionate about video communication as a means to connect and build relationships. She believes that videos can convey emotions and messages more effectively than traditional communication methods, and she is dedicated to helping agents overcome their fear of video by providing guidance, accountability, and encouragement. Annette's focus on the personal touch and human connection in video communication underscores her commitment to empowering real estate professionals to engage confidently and authentically with their audiences.
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Kurt Uhlir is a man of many talents with an extensive tech and entrepreneurship background and unconventional experiences in high-angle rescue operations, scuba diving, and stunt work. As he transitioned to real estate, he brought a wealth of knowledge and skills, such as spatial data analysis, website creation, gaming, and targeted advertising, giving him a unique approach to the industry. Uhlir's perspective on transitioning to real estate revolves around the idea that agents should see themselves as representatives of brokerage and independent business entities. He underscores the importance of agents owning their website, a central hub for their marketing efforts. Furthermore, he highlights the significance of maintaining a clean database of contacts and the value of past clients and referrals. His experiences have shaped his belief that agents should take control of their marketing strategies and prioritize building their personal brand in the real estate industry.
(00:01:47) Early Exposure to Tech through Family Involvement
(00:06:00) Alligator Handling and Stunt Experience Mirrored
(00:14:30) Revolutionizing Real Estate with Spatial Data Technology
(00:15:51) Standardizing Data for Real Estate Success
(00:20:30) "Real Estate Transition: Unique Marketing Insights"
(00:25:46) Modern Search Tools on Agent Websites
(00:35:14) Maximizing Agent Success Through Personal Websites
Transcript
00:00:00 - Bill Risser
Hi, everybody. Welcome to another Real Estate Sessions Rewind. This week we're going back to March of 2023 with marketing expert Kurt Uhlir, as well as some expertise in some other areas, which I'll save for the introduction. So enjoy.
00:00:15 - Kurt Uhlir
But if it's your business, do you have a site with technology that you control that that is the focal point for anything else that you do marketing wise, whether you're great with email and KVcore or follow up boss or you're wonderful on TikTok or social like, when those algorithms change, when Google spam filters change, have you trained your audience to come find you on kurtulur.com? And that's that second big thing, because then it doesn't matter where you choose to invest in marketing, you have a central hub that everything focuses back to.
00:00:47 - Bill Risser
You're listening to the real estate sessions, and I'm your host, Bill Risser. With nearly 25 years in the real estate business, I love to interview industry leaders, up and comers, and really anyone with a story to tell. It's the stories that led my guests to a career in the real estate world that drives me into my 9th year and nearly 400 episodes of the podcast. And now, I hope you enjoy the next journey. Hi, everybody. Welcome to episode 348 of the Real Estate Sessions podcast. As always, thank you so much for tuning in. Thank you so much for telling a friend. Today. We're going to have a lot of fun. Today we are talking to Kurt Uhlir. This guy did a lot of things prior to the world of real estate, including stuntman scuba rescue and high angle rescue. And he's a certified alligator handler. Yes. That's the first time I've ever mentioned that phrase on the real estate sessions podcast. So you want to listen in? Let's get this thing started. Kurt, welcome to the podcast.
00:01:45 - Kurt Uhlir
Hey, thanks for having me, Bill.
00:01:47 - Bill Risser
Well, look, most of my listeners know that I like to start at the beginning. I really, I am fascinated where people come from, how they got to be where they're at. And so the easiest way to start with that is, is your childhood. And I'm going to go, I'm going to ask you, looking at some of the things I could. In my research, I found out that it seems like you were preordained to have a life in tech and entrepreneurship. Let's talk about that. Your parents, I think your father was early on in this game,...
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Craig Grant is a distinguished speaker who has expertise in the impact of artificial intelligence (AI) on the real estate sector, among other things. Grant's insights, which are specialized in fact-checking and legal compliance in AI-generated content, result from his nationwide exposure and participation in high-profile events such as the High-Tech and High-Touch Summit. Grant's perspective on AI's influence on real estate encompasses a transformative shift, believing it will revolutionize every facet of the industry, including communication, marketing, property search, and transaction processes. His unique viewpoint is shaped by his conviction that AI will give birth to a new era of super realtors leveraging AI tools for enhanced customer service and communication. He perceives AI as a game-changer that will streamline transaction processes, bolster security, and minimize human intervention in contracts and underwriting, making the entire real estate transaction more efficient and secure.
ï»żTIME STAMPS
(00:03:07) Risk Mitigation in Evolving Artificial Intelligence
(00:06:46) Tailored AI Platforms Enhancing Specific Tasks Functionality
(00:13:09) Ensuring Compliance in AI-Generated Realtor Content
(00:17:23) AI-Driven Video Creation and Editing Innovations
(00:22:27) Enhancing Real Estate Transactions with AI
ACTIONABLE INSIGHTS
- Implement safeguards to mitigate potential risks of AI technology
- Choose AI platforms tailored for specific tasks to enhance productivity
- Verify information pulled by AI databases before using it for marketing materials
- Utilize AI tools like Descript for video content creation and editing
- Leverage AI tools in real estate to streamline transactions and improve customer service
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Alicia Berruti is a seasoned professional in the real estate industry, having spent more than eight years at Bomb Bomb before transitioning to Fidelity National Financial as the Director of Agent Engagement. Alicia believes the real estate industry has a substantial opportunity to rebuild consumer trust, especially in light of the ongoing commission lawsuits. Her perspective is shaped by her experience in the industry and the belief that real estate agents can demonstrate their value and protect consumers throughout the real estate process. This viewpoint suggests a proactive approach, with agents showing up stronger and emphasizing their professional value to regain trust rather than focusing on the negative aspects of the lawsuits. Alicia's experiences and her current role in fostering trust and transparency in real estate through innovative product design greatly contribute to her perspective.
In a recent episode of 'The Real Estate Sessions' podcast hosted by Bill Risser, Alicia Berruti shared insightful tips on rebuilding consumer trust in the real estate industry. Drawing from her experiences at Bomb Bomb, Alicia highlighted the significance of providing value and excellent service to clients to enhance industry relationships and trust. Here are three key takeaways from the episode:
1. **Show Your Value**: Alicia emphasized the importance of demonstrating value as a means to regain consumer trust amidst commission lawsuits. By showcasing the unique services and expertise agents bring to the table, they can establish credibility and rebuild confidence in the industry.
2. **Prioritize Relationships**: Alicia spoke about the lasting relationships she built within the real estate community, underscoring the value of connections in fostering trust and mutual respect. By nurturing professional relationships, agents can create a supportive network that benefits both clients and industry peers.
3. **Provide Tools and Resources**: Offering tools for home management and maintenance can be a valuable resource for potential buyers and sellers. By equipping clients with practical resources, agents not only add value to their services but also demonstrate a commitment to supporting clients beyond transactions.
Alicia encapsulated her perspective with a powerful quote, "Provide value and abundance will follow." This mantra underscores the principle that by prioritizing client needs and delivering exceptional service, agents can cultivate meaningful relationships, establish trust, and ultimately achieve success in the real estate industry.
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