Afleveringen
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Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.
First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)
Then they take a detailed look at the following videos:
On: Dream Together, with Zendaya (22:43)Outdoor Research: Rooted (35:51)Puma: Go Wild (44:15)After offering a detailed description of each video Colin, Shawnté, and Producer Dave give their thoughts and then rate each video with a thumbs up or thumbs down. Which will be their favorite? You'll have to listen to find out!
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The Rock Fight is once again breaking news to the outdoor industry!
On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition.
Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms.
On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.
On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Zijn er afleveringen die ontbreken?
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On this episode of The Rock Fight Justin Housman opens up about his own mental health struggles and how that has impacted his relationship with outdoor activities.
A few weeks back in Rock Fight's weekly newsletter, News From The Front, Justin wrote about how he mistook the slow erosion of his participation in his favorite outdoor sports as part of getting older when in actuality there were some bigger issues that he needed to address. If you missed it you can read that column by clicking here.
Colin & Justin talk about the impact of the outdoors on one's mental health as well as what Justin has learned along the way.
Then they hit Q&A corner and discuss the overwhelming response we received from our listeners about your favorite outdoor socks.
They of course wrap up with The Parting Shot. Justin is looking for a shorter hockey season and Colin has a TV recommendation.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today on the show Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford have some innovative suggestions for the outdoor industry.
Innovation in the outdoors is a misunderstood word. It's often only applied to the performance of the apparel, gear, and footwear that the industry produces. And while there will surely be advances that will improve the stuff we make the opportunity for the industry to innovate lies more within our approach to making and marketing that stuff.
On this episode we take a look at what can be learned from (gasp!) fast fashion as well as the opportunities that lie within experiential marketing. We of course wrap things up with The Parting Shot by lobbing a rock at the latest news to come out of Authentic Brands.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today on the show Colin is rolling solo as he talks about the recent ThredUp report about the growth of secondhand as well as reflecting fondly on the recently concluded Barkley Marathons.
Then Colin offers a take on why you may not want going outside to be your sole existence for being.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today on the show Justin Housman has the week off so Colin welcomes Shawnté Salabert as to the co-host chair! Together they run through some of the topics that have come out of the outdoor community over the past week.
First up, The North Face has yet another collaboration with a fashion brand that has (almost) sold out! There has probably been too much TNF chatter around here the past few weeks, but this collection is super cool. (05:05)Jetboil has a new version of it's iconic stove out so Colin asks accomplished backpacker Shawnté to power rank the top 5 camp stoves ever! (13:25)The Everest pregame is on! News has started to come out of Everest basecamp including this story about how the famed Everest Ice Doctors will use drones to help map this year's route through the Khumbu icefall. (24:00)It's time for The Parting Shot! Colin is over the moon with his new pair of Norda's while Shawnté finds similarities between her recent experience at SXSW and the old days of Outdoor Retailer (33:46)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to take a look a bigger look at the outdoor industry.
Optimism was high at the end of 2024 that the outdoor industry was due for a come back year. Inventory issues had improved and open to buy was increasing. But with the end of the first quarter just a couple of weeks away things have fallen off of a cliff. We take a look at what happened and what to expect. (07:25)
Then the crew turns their attention to a new backpack by Yeti (that looks an awful lot like something made by Mystery Ranch) and the recent news that two outdoor parent companies Solo Brands & Pelican International are experiencing financial distress. Is this related to the other issues the industry is experiencing? We take a deeper look. (24:59)
Lastly for The Parting Shot Colin looks at the new footwear collection launched by Stio. Will Stio's Mahomes like luck continue? (43:08)
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
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Today Colin opens the show by giving his thoughts on the big outdoor story of the week: The letter that was sent to Outside, Inc CEO Robin Thurston from more than 30 notable journalists making the request to have their names removed from Outside's masthead.
Then outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford joins Colin to run through what he learned from The North Face's presentation at VF's recent Investor Day.
Lastly for The Parting Shot, Eoin highlights two brands from his Founder's Friday series on LinkedIn.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin & Justin hit the following topics to come out of the outdoor adventure community!
Several brands put out new product press releases over the past week including Mountain Hardwear, Tifosi, and NEMO. Colin & Justin give their thoughts on each of these but save most of their commentary for the NEMO Dagger OSMO that is bluesign certified and PFAS free.They read responses they received to last weeks question they posed to The Rock Fight listeners about the value athletes offer to outdoor brands in 2025. This week's question? What is your favorite outdoor sock brand and why?For The Parting Shot, a recent crazy outdoor story prompts Colin to wonder why we don't get action movies featuring action sports anymore. And Justin would like you to know what you're ordering before you get to the counter.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today the hosts, writers and consigliere's of the Rock Fight universe gather to once again rank the top outdoor brands... only this time it's all about accessories.
They've ranked footwear and they've ranked gear and today the Outdoor Media Avengers are assembling to do the same for accessories. Only for this round we don't have our own version of Thor as Producer Dave couldn't join the show.
In his place is the latest addition to the team, acclaimed author and outdoor journalist, Shawnté Salabert!
Shawnté joins Colin, Justin Housman, and Eoin Comerford to do the impossible and whittle down the hundreds of outdoor accessory brands and name the top 5.
Will our heroes pull it off? You have to listen to find out!
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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It's a return fire episode as Patagonia joins The Rock Fight to defend their efforts on PFAS!
Recently on The Rock Fight Colin was critical of a new video from Patagonia that detailed their journey to remove forever chemicals from their product line. In Colin's point of view he thought Patagonia was late to the party and this was a case where the brand was behind their peers rather than leading.
Patagonia heard that episode, and they're here today to throw some rocks of their own.
Today on the show Patagonia's VP of Global Product Footprint, Matt Dwyer, joins Colin to talk about the path Patagonia has taken when it comes to PFAS, the unique challenges they faced in order to remove these chemicals from their product line, and offer a glimpse into what lay ahead for outdoor product innovation.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin & Justin belatedly talk about stories and headlines to come out of the outdoor adventure community. Belatedly because the flu recently landed right on Justin's handsome face!
On the docket:
Last weekend there were protests held at National Parks across the country. Are we feeling encouraged about the state of things? (06:03)A non profit in Kentucky purchased 700 acres and 14 miles of cliffline to establish new climbing areas. Is this a road map for when our public lands are sold off? (10:10)We debut a new segment presented by Obōz: Q&A Corner! Where we ask the questions and listeners send in their responses. This week: Do branded athletes really matter anymore? Send your responses to [email protected]. (20:43)A man who spent the past five months attempting to row from San Diego to Brisbane had to be rescued after getting caught in a cyclone. This may be the scariest outdoor thing ever. (31:18)It's time for The Parting Shot! This week Justin has stern words for his favorite author and Colin celebrates a study that celebrates swearing! (36:30)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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What better way to start your week then by entering The Rock Fight for the best outdoor industry commentary you'll find anywhere?!
Today Colin is joined by Monday regulars Eoin Comerford and Producer Dave and they break down the following topics:
After being acquired by Kontoor Brands last month, Helly Hansen has announced their intention to make a meaningful push into the United States' outdoor market. After announcing Helly's intentions, Kontoor CEO Scott Baxter said "Get ready, this is going to be fun." Points to Kontoor for the smack talk. (04:55)TJX announced last week that Sierra will be adding 20 new doors in 2025 with their long term plan to have as many as 325 locations. Is this growth plan a sign that Sierra could become outdoor's most dominant US retailer? (17:55)Lastly for The Parting Shot, Colin begs all would-be outdoor pundits to simple leave The North Face alone! (31:59)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin is rolling solo! First he offers his comments and observations after attending the virtual launch of Arc'teryx's spring footwear collection earlier this week. While the launch itself was a leap forward in how outdoor brands should be engaging with outdoor media, it was also a good example of how brands could improve how they promote their products. (02:16)
Next Colin talks about how the outdoor industry needs to unite in order to fight for our public lands over the next four years. He looks at a story that was recently published on the DCReport by war veteran and outdoor advocate Stacy Bare as an example of how important our wild places are and can be. You'll hear how the outdoors helped save Stacy's life in his own voice. (08:46)
Lastly for The Parting Shot, for third year in a row on The Rock Fight, Colin makes his prediction for Best Picture at Sunday's Academy Awards. (15:40)
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin and Justin take a look at recent headlines to come out of the outdoor adventure community.
On the docket:
In response to the Trump Administration's Valentine's Day staffing and budget cuts, employees at Yosemite National Park hung an upside down flag on the top of El Cap. Hope ensued. (04:55)The Trump Administration backtracked on those cuts with the Department of the Interior announcing they would allow agencies to hire 7,700 seasonal employees. (08:21)On Tuesday 2/25 Patagonia CEO Ryan Gellert posted an Op-Ed on Time.com stating Patagonia's intention to fight back against the moves made by the Trump Administration, breaking the silence from outdoor industry brands over the past weeks. (12:06)Kelly Slater opened a wave pool in Abu Dhabi and the WSL hosted a comp there. In related news: Justin Housman is angry. (18:41)A runner was recently disqualified as the winner of a 100 mile road ultramarathon as his shoes violated a USATF rule about stack height. So, this is a thing? (26:14)The Parting Shot! Colin loves the name of a new shoe by Obōz while Justin encourages you to do the maintenance. (35:05)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin is joined by outdoor industry insider Eoin Comerford (Producer Dave is out sick) to talk about all the big stories that came out of the outdoor industry last week.
On the docket today:
In a rare industry spite move (ok it's not just that) VF spinoff Kontoor Brands acquired Helly Hansen from Canadien Tire Corporation. Eoin gives us the background and we take a look at what may be next. (05:20)SKIMS is back in the news as it was announced that they will be creating a new brand with Nike. Of course, backlash ensued. Colin & Eoin break it down. (16:30)Wolverine announces that Merrell products are "going back to the mall" and Saucony is a big part of their plans for 2025. (28:31)Lastly, The Parting Shot, where Colin talks about the latest video from Patagonia who wants you to believe they are leading on the PFAS front...fun fact: they aren't. (39:27)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin is joined by outdoor journalist and host of Open Container, Doug Schnitzspahn to talk about what they saw this week at the Outdoor Market Alliance Media Event.
They recount their experiences at the show, how it compares to larger national events, and emphasize how the format allows PR Agencies and those in outdoor media to engage with brands in a focused manner.
They also talk about how the event could benefit from seeking out smaller brands to attend as well as how the current threat to our public lands are present even at a show like this one and how that is likely to impact the broader outdoor industry.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today on the show Colin and Justin talk about the turmoil caused by the Trump Administration's layoffs at various land management agencies.
They cover the ramifications of substantial layoffs that have left numerous employees without positions, thereby compromising the operational integrity of our national parks. The episode further examines the uncertainty that permeates the outdoor community as we grapple with the fallout from these sweeping (and ridiculous) changes. (04:49)
Then the guys quickly hit a couple of items to come out of the gear world including Snow Peak entering the fly fishing space and a new way to cover up your truck bed. They also talk about the amazing video making the rounds of a humpback whale that swallowed and spit out a kayaker. (21:36)
They of course wrap things up with The Parting Shot! (34:10)
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today on The Rock Fight Colin is joined by Rock Fight Consigliere Eoin Comerford and Producer Dave to discuss several news stories that paint a picture about the long term health of the outdoor industry.
First they look at the recent earnings report by Newell (parent company of Marmot, Coleman, and Ex Officio, among others) which shows how the outdoor industry may be on the same path that was recently traveled by the surf industry. Eoin recaps how many iconic surf brands ended up being owned by Authentic Brands and how that past may serve as a cautionary tale for outdoor brands facing similar challenges. (02:55)
Next they talk about a recent report that Dick's Sporting Goods is quietly leaving outdoor behind as it closes most of their remaining Public Land and Moosejaw locations. They talk about how this move will impact the outdoor retail landscape. (18:29)
Then they dig into event news including the report that Europe's biggest summer show, OutDoor, is going on "hiatus" as well as the announcement of Outdoor Retailer's Industry Day. (29:15)
Lastly it's a combined Parting Shot as the hosts weigh in on the Outdoor Recreation Roundtable's endorsement of Trump Secretary of the Interior, Doug Burgum, as well as the organizations who co-signed that endorsement including the OIA, People For Bikes, and REI. They look at what missteps may have been made and what the focus should be going forward. (35:55)
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
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Today Colin is joined by Peter Whitcomb of Tersus Solutions, one of the players working to enable a thriving secondhand marketplace in the outdoor industry.
Tersus Solutions acts as a backbone for brands striving to establish sustainable practices by managing their re-commerce efforts. Throughout their conversation, Colin and Peter examine the complexities and challenges inherent in fostering a circular economy for outdoor apparel, as well as the necessity for brands to embrace responsibility for their products beyond the point of sale.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
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