Afleveringen
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#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!
Site: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/in/shanebarker/Business LinkedIn: https://www.linkedin.com/company/tracefuse/Business X: https://x.com/tracefuse Shane's X: https://x.com/shane_barkerThis dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation. We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews. He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success. Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.****TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively.Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out.Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger.With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal.Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****00:00 Introduction and AI Discussion03:03 The Role of AI in Review Management06:13 Understanding Amazon's Review Guidelines09:12 Fraudulent Reviews and Their Impact11:55 The Importance of Reputation Management14:56 Navigating Amazon's Review System18:00 The Challenges of Review Removal20:50 Personal Experiences with Amazon Reviews23:58 Conclusion and Future Insights27:04 The Journey of TraceFuse31:05 Building Trust in a Skeptical Market34:00 Scaling Success and Client Relationships38:29 Innovative Pricing Models and Client Onboarding41:07 Understanding Client Needs and Expectations46:44 Marketing Strategies and Client EngagementNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #amazon #SelfImprovement
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SMS is not dead; it's evolving and still effective.
Text messaging remains a personal connection tool.
The industry has shifted towards messaging as a primary communication method.
AI is being leveraged to enhance business operations and customer engagement.
Simplicity in marketing automation can lead to better results.
Legacy businesses present opportunities for growth through technology.
The future of communication will be driven by real-time data and AI.
Businesses need to adapt to the changing landscape of technology.
Effective communication is key in a tech-driven world.
The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.
Perfectionism can hinder progress; taking action is more important.
Building relationships through personal touches like handwritten notes is effective.
Text messaging can significantly enhance customer engagement.
Entrepreneurs should focus on simple, actionable strategies.
Understanding the numbers behind your marketing efforts is essential.
Embracing failure as part of the learning process is vital.
The human element in business is irreplaceable, even with technology.
Iterating and adapting quickly can lead to better outcomes.
Creating conversations with customers can unlock new opportunities.
Guest Site: https://www.salesmessage.com/
Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/
#12WeeksToPeak #entrepreneurship #saas 00:00 Introduction to SMS and Its Relevance04:14 The Evolution of Sales Message08:28 AI's Role in Modern Business12:45 The Future of Communication and Technology17:34 Opportunities in Legacy Businesses21:14 Simplicity in Marketing Automation24:57 The Importance of Consistency in Email Marketing30:16 Overcoming Perfectionism in Entrepreneurship36:35 Building Relationships Through Personal Touch41:40 Texting as a Business StrategyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
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Zijn er afleveringen die ontbreken?
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Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry.
We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today.
Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction.
In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry.
He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales.
The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients.
00:00 Introduction to Gene Slade: The HVAC Hero
05:59 Transitioning from HVAC to Sales Training
12:15 The Evolution of Sales Techniques
18:59 The Role of AI in Modern Sales
22:13 Challenges in the HVAC Industry Today
22:32 Industry Financing Challenges
25:25 The Importance of Service Departments
27:35 Impact of Interest Rates and Tariffs
28:37 Sales Strategies for High Ticket Items
32:20 Listening as a Sales Tool
36:36 The Human Element in SalesFree daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.com
Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #PersonalDevelopment #salestraining
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#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background02:15 The Role of Leadership in Sales Management05:15 Accountability and Ownership in Management10:55 Communication and Team Dynamics15:13 Identifying Underperformance Causes20:12 The Importance of Emotional Stability in Sales22:58 Developing Leadership Skills23:30 The Importance of Leadership in Sales25:19 Balancing Skills and Leadership Training27:03 Quality Control in Sales Management29:00 Immediate vs. Long-term Results in Sales Training30:08 Focusing on Top Performers32:20 The Role of Marketing in Sales Success34:51 Improving Lead Quality36:35 Global Client Engagement and Cultural InsightsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #PersonalDevelopment #leadershipdevelopment
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#12WeeksToPeak #ecommerce #onlinebusiness
David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.)
We explore the importance of data-driven decisions, profit margins, and customer relationships in building a successful online business.
David shares insights on the challenges of selling on Amazon, the benefits of owning customer data through Shopify, and the significance of diversification in business models.
We also get into the importance of hiring the right team and the value of veterans in the workforce. (We know the Air Force is best!)
We also discuss David's journey from accounting to entrepreneurship. He discusses the importance of e-commerce and conversion rates in business growth, as well as redefining what it means to be an entrepreneur in a team setting.
00:00 Introduction to E-commerce Success
03:10 The Amazon vs. Shopify Debate
06:11 Understanding Profit Margins in E-commerce
09:05 The Importance of Customer Relationships
12:12 Diversification in E-commerce Business Models
15:12 Hiring and Managing a Team for Success
24:22 The Value of Military Experience in Hiring
28:31 From Accounting to Entrepreneurship: David's Journey
33:04 E-commerce Insights and the Future
39:00 Redefining Entrepreneurship: Working for a Team
43:54 Connecting with the Audience: Resources and Closing Thoughts
Key Points
Data-driven decisions lead to better performance.Amazon's dominance in e-commerce is being challenged.Owning customer data is crucial for long-term success.Profit margins on Shopify can be significantly higher than on Amazon.Customer relationships enhance the e-commerce experience.Diversification is essential for a healthy business model.Hiring veterans can improve team performance.Good help is hard to find, but it exists.Building a brand is more valuable than drop shipping.Engaging with customers adds humanity to e-commerce transactions. Military experience can provide valuable skills in the workplace.Using traditional methods like newspaper ads can yield reliable hires.E-commerce offers a better shopping experience for consumers.Building a business requires grit and resilience.Documenting your entrepreneurial journey can inspire others.Conversion rates are crucial for business growth.Working in a team can enhance entrepreneurial efforts.There's no shame in working for someone else.Taking risks in your career can lead to new opportunities.You can always return to your previous job if new ventures don't work out.Guest Site: https://firingtheman.com/Guest Site: https://buildgrowscale.com/Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #ecommerce #onlinebusiness
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#12WeeksToPeak #Sales Training #selfimprovement 00:00 Reconnecting and New Ventures03:14 The Evolution of Sales Post-COVID05:57 Prospecting in a Distracted World09:05 The Balance of Automation and Personalization11:59 The Journey into Sales and Communication17:58 Sales as a Life Skill18:30 The Sales Mindset in Everyday Life20:06 Building an Online Academy for Sales Training22:27 The Importance of Team Collaboration in Sales23:12 The Art of Customizing Speeches for Different Audiences25:38 Core Principles of Sales and Personal Branding28:20 The Journey of a Speaker: Challenges and Opportunities30:16 The Meaning Behind Orange Leaf Consulting31:27 Passion for College Football and Southern CultureNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #Sales Training #SelfImprovement
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Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.
We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.
John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.
We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.
John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.
John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.
00:00 Introduction and Personal Background
02:07 Overview of Texas State Optical
05:01 Understanding the Optometry Business Model
11:11 Marketing Strategies and Brand Management
18:53 Strategic Focus on Texas
25:02 Reflections on Industry Dynamics and Personal Insights
26:32 The Shift in Corporate Employment and Loyalty
30:15 Balancing Growth and Value in Business
34:44 Navigating Healthcare Consolidation Challenges
39:10 Leadership as Influence and Personal Growth
45:51 The Importance of Starting and Continuous LearningGuest LinkedIn: https://www.linkedin.com/in/jdmarvin/
#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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SendSpark allows for personalized video outreach at scale. AI integration enhances the authenticity of video messages. Shorter videos are often more effective for prospecting. Customer success and onboarding can benefit from longer videos. Market volatility can create opportunities for agile startups. Maintaining a small team can enhance efficiency and communication. Cold emailing and calling are still effective outreach methods. Personalized communication can significantly improve customer engagement. Marketing strategies must adapt to the changing digital landscape. SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing. AI integration should be seamless for users. Customers prefer simplicity over complexity in tech. Pricing strategies should build trust with customers. It's important to experiment with pricing to find the right balance. Value addition can enhance customer loyalty. Raising prices can be a strategic move if done thoughtfully. External consultants can provide valuable insights. Loyalty to long-term customers is crucial for business. Offering additional value can differentiate your service.
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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Guest Site: https://www.theprofitbootcamp.com/
Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
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#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing and communication. We get into the significance of storytelling in marketing, the challenges and strategies of content creation on platforms like YouTube, and the value of authenticity in building an online presence. Ed emphasizes the need for aspiring creators to start producing content, learn from their experiences, and adapt their strategies for success.00:00 Welcoming Ed Latimore Back04:53 The Importance of Two-Parent Households07:50 Conspiracy Theories and Family Dynamics11:07 Sales and Marketing: Understanding Human Nature13:58 The Art of Communication in Marketing16:48 The Role of Propaganda in Society20:02 Sales vs. Marketing: Two Sides of the Same Coin23:10 The Value of Sales Skills26:01 The Misunderstanding of Sales and Marketing28:58 The Evolution of Ed Latimore's Online Presence31:54 YouTube as a Platform for Growth39:44 The Journey of Learning and Growth42:05 Understanding YouTube's Algorithm48:42 The Importance of Content Length and Engagement52:27 Creating Quality Content and Consistency57:01 The Value of Starting and Iterating01:01:25 Coaching and Personal Transformation01:05:14 The Role of Experience in Content Creation01:16:00 The Dual Nature of Skills and Habits01:17:29 The Importance of Collaboration and Mentorship01:19:20 Investing in Personal Growth and TrainingNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#GoalSetting #PersonalDevelopment #SelfImprovement
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Stop learning, do more; action is key. Failures provide valuable feedback for improvement. Testing and iteration lead to better results. Understanding customer behavior is crucial for success. Every aspect of a business is a sales conversation. Traffic alone won't solve sales problems; optimize first. Effective communication builds trust with customers. SEO is evolving; focus on providing value. Podcasts are a powerful tool for engagement. Mastering fundamentals is essential for business growth.
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #SelfImprovement #Relationships #GrowthMindset #LifeLessons
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Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™https://wesschaeffer.com/12w
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Takeaways
Frank Saunders is on a mission to educate sales professionals about the importance of automation. AI can help identify whether a message is automated or personalized. Sales strategies differ significantly between the US and Europe, with the US being more process-driven. The integration of AI in sales is essential for reducing costs and increasing efficiency. Cultural attitudes towards sales vary, with many Europeans being risk-averse. AI agents can assist in reaching out to potential clients without replacing human salespeople. The sales landscape is becoming increasingly competitive and saturated with emails. Sales processes often remain chaotic due to a lack of training and proper tools. Automation can help manage lower-value accounts that are not cost-effective for human sales reps. The future of sales will likely see more reliance on AI and automation, but human skills will still be necessary. AI can facilitate communication between buyers and sellers. Automation in sales can save time and improve efficiency. Quick responses are crucial for closing deals. The evolution of CRM systems is essential for modern sales. Sales teams need to adapt to new technologies. Building a startup requires resilience and adaptability. Validating an idea before coding is a smart strategy. The sales landscape is fragmented and needs innovation. Machine learning can enhance sales decision-making. Investing in technology is key to future success.Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today:https://wesschaeffer.com/12wLearn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZkJoin The Inner Circle and get The Make Every Sale Program for free:https://wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/Podcast -- https://creators.spotify.com/pod/show/fixerwesBUSINESS GROWTH TOOLShttps://12WeeksToPeak.comhttps://CRMQuiz.comhttps://MakeEverySale.com
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Welcome to the last hard quarter of your life. Join 12 Weeks To Peak™ today for free:https://wesschaeffer.com/12w
Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZkJoin The Inner Circle:https://wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/Podcast -- https://creators.spotify.com/pod/show/fixerwesBUSINESS GROWTH TOOLShttps://12WeeksToPeak.comhttps://CRMQuiz.comhttps://MakeEverySale.com
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Learn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZkJoin The Inner Circle:https://wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/Podcast -- https://creators.spotify.com/pod/show/fixerwesBUSINESS GROWTH TOOLShttps://12WeeksToPeak.comhttps://CRMQuiz.comhttps://MakeEverySale.com
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Sales methodologies are often overly complicated with too many acronyms, which is usually by design because goo-roos and high-dollar consultants want to prove how savvy they are by confusing you.Technology alone will not solve your sales challenges, and neither will a new, multi-step sales methodology or new CRM, ERP, etc.Let's see how to create sales success today, which includes redefining the old school ABCs of Selling.Join The Inner Circle:https://info.wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:Twitter -- https://twitter.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/Podcast -- https://creators.spotify.com/pod/show/fixerwesBUSINESS GROWTH TOOLShttps://12WeeksToPeak.comhttps://CRMQuiz.comhttps://MakeEverySale.com
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I get Brian to share his journey through e-commerce, highlighting his transition into the AI space and the development of deepm.ai, a tool for competitive ranking intelligence on Amazon. We get into the importance of understanding Amazon's A9 algorithm, recognizing personal strengths and weaknesses, and the role of pain in personal and professional growth. Brian reflects on his experiences as an employee in Fortune 500 companies and emphasizes the need for preparation and resilience in the face of challenges. We wrap it up with insights into targeting the right audience and the services offered by his new venture. 00:00 Introduction and Personal Updates02:55 Brian's E-commerce Journey and AI Integration05:53 Understanding Amazon's A9 Algorithm08:56 Identifying Personal Strengths and Weaknesses12:08 The Importance of Pain in Growth15:03 Transitioning from Employee to Entrepreneur18:05 The Role of Preparation in Success20:50 Handling Opportunities and Challenges23:47 Target Audience and Service Offerings29:30 Understanding Competitive Intelligence and the A9 Algorithm36:19 The Importance of Brand Visibility and Marketing Strategies39:59 Identifying Target Audience and Brand Owners42:36 Amazon's Business Model and Market Dynamics49:40 The Future of Warehousing and Automation51:50 Innovations in 3D Printing and Marketing StrategiesLearn The "Secret" of Selling In The Make Every Sale Programhttps://saleswhisperer.gumroad.com/l/OiXZkJoin The Inner CircleMarket like you mean it.Now go sell something.Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/BUSINESS GROWTH TOOLShttps://12WeeksToPeak.com
https://CRMQuiz.com
https://MakeEverySale.com
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In this monologue, I discuss the importance of starting small in business and sales, emphasizing that while many aim for grand goals, the foundational work is often neglected. I share insights on using CRM tools effectively, streamlining workflows, and maximizing productivity through automation.
Takeaways
Everyone wants to boil the ocean, but nobody wants to collect the firewood. Switching tools is usually not the answer; often, it's about using what you have effectively. Document your processes and automate them where possible. Start small and show quick wins to build momentum. A 95% increase in productivity can be achieved with better processes. Understanding your workflows is crucial for efficiency. You must make every sale to make any sale. Gather small successes before aiming for larger goals. Investing time in processes can lead to significant financial gains. Automation can save time and increase productivity.Chapters00:00 The Importance of Starting Small05:52 Streamlining Workflows for Efficiency12:14 Building a Fire: The Metaphor for Business SuccessJoin The Inner Circle:https://wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:X -- https://x.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/Podcast -- https://creators.spotify.com/pod/show/fixerwesBUSINESS GROWTH TOOLShttps://12WeeksToPeak.comhttps://CRMQuiz.comhttps://MakeEverySale.com
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In this conversation, Nichole Lucas and I discuss Nichole's transition from residential to commercial insurance, her experiences as a broker, and the importance of networking and marketing strategies in the insurance industry.
Nichole shares her unique approaches to marketing and building relationships, emphasizing the value of trust and respect in business.
We discuss effective strategies for building trust with prospects, targeting the right clients, and innovative marketing techniques with an emphasis on the importance of networking, especially through personal connections and events, and share creative ideas for standing out in a competitive market.
The discussion also covers maximizing opportunities at trade shows and the significance of follow-up in sales.
00:00 Introduction and Background
23 years in insurance. Went out on her own into commercial insurance as a broker three years ago after a headhunter reached out. Good agents earn broker credits to pass on to their clients. Carriers also give credits for longevity, so review your policies regularly. Hired two part-time people to help with business development, and one was for maintaining the back office. Lead with education to ideal prospects. Help your customers help their customers. Take prospects golfing! Do 3D mailing for direct mail.
03:02 Transitioning to Commercial Insurance
05:54 Navigating the Broker Landscape
09:07 Effective Networking Strategies
12:05 Unique Marketing Approaches
15:00 Understanding Insurance Discounts
17:53 The Role of HOAs in Insurance
21:03 Building Trust Through Education
29:53 Building Trust with Prospects
35:05 Targeting and Networking Strategies
41:45 Innovative Marketing Techniques
52:33 Maximizing Trade Show Opportunities"Go for no. That's my thing.”
Get a good list. The coolest thing she has seen in 23 years of sales...a vendor at a tradeshow had a magician at their booth.GUEST INFO:
Guest Cell: (240) 319–951nine Guest LinkedInSales Growth Tools
Join The Inner Circle Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz Automate your sales for $15 -
Walter Crosby and I discuss the unique challenges and processes involved in hiring and managing salespeople. Salespeople are coin-operated...and a little bit...strange.There. I said it.We get into what I always teach is a sales manager's #1 job. (And it's not to review your CRM!)And why you can't treat salespeople like everyone else in the company.We get into how to evaluate resumes, the significance of clear job descriptions, and the dynamics of sales teams. We may have some gray hair...but this interview can save your bacon!00:00 Introduction and Background02:55 The Unique Nature of Salespeople05:54 Hiring Challenges in Sales09:01 Defining the Ideal Candidate11:57 The Importance of Job Descriptions14:54 Evaluating Resumes and Experience17:55 Sales Team Dynamics and Loyalty20:48 The Hiring Process and Coaching23:48 Long-Term Engagement and Support26:50 Identifying the Right Clients29:53 Conclusion and Key Takeaways32:25 Navigating Career Transitions34:18 The Importance of Team Dynamics38:04 Sales Performance and Compensation Structures41:15 Building a Healthy Sales Culture46:14 Lessons from Sports and Coaching55:35 Closing Thoughts and Future ConnectionsWalter Crosby is a proud alum of the University of Michigan and holds an advanced degree from the school of hard-won wisdom.He spent the majority of his career as a salesperson who was frequently promoted into sales manager positions.He sold a variety of products with complex B2B sales cycles, including LED luminaries, commercial signage, financial services, synchronized clock systems, and commercial fire alarm systems.He’s sold to K-12 educators, colleges/universities, contractors, and manufacturing and commercial/retail firms.Frustrated by the lack of training he received each time he was promoted to sales management roles, Walter sought his own training and mentors to help him grow as a leader.After training himself and surrounding himself with strong mentors, he saw a need to share his hard-earned knowledge with others to develop successful sales teams.This led to the creation of his own firm, Helix Sales Development. Here, Walter coaches, trains, and supports successful sales teams using evidence-based sales evaluation and assessment tools by the Objective Management Group and sales-enablement technology through Membrain.Walter’s rocket fuel comes from coaching committed individuals to excel beyond what they thought was possible.Conservatively, his clients see a 37-43% increase in revenue after their engagement.Guest Site: https://helixsalesdevelopment.com/Guest Facebook: https://www.facebook.com/helixsalesdevelopment/Guest LinkedIn: https://www.linkedin.com/in/walterlcrosby/Join The Inner Circle:https://info.wesschaeffer.com/inner-circle-silverMarket like you mean it.Now go sell something.SUBSCRIBE to grow your sales.https://www.youtube.com/@TheSalesWhispererWes-----Connect with me:Twitter -- https://twitter.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/Podcast -- https://creators.spotify.com/pod/show/fixerwesBUSINESS GROWTH TOOLShttps://12WeeksToPeak.comhttps://CRMQuiz.comhttps://MakeEverySale.com
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