Afleveringen

  • Note: This episode was recorded in 2023. We wanted to publish a couple of our previously unreleased episodes in advance of new content coming your way in 2024!

    Episode 0033 - In this episode: Professional Photographer Richard Bernadin joins the podcast to talk with Scott Bakken about a wide range of themes including:

    The Journey of Commercial Photography The Impact of Editorial Shoots: Visibility and Client Acquisition Evolution of the Photography Industry: Changing Dynamics and Adaptation Instagram for Showcasing and Promoting Work Navigating the Impact of Social Media on Photography The Art of Slowing Down in Photography Insights on Success and The Creative Process

    Want to go deeper?

    Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member

    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!



  • Episode 0032 - In this episode: Creative entrepreneur Davey Gravey joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:- Discovering Community and Creativity Together- Davey’s Diverse Clientele and Generalist Approach- Addressing Reactivity in the Creative Industry- Learning Systems from Large Companies- The Importance of Systems in Creativity- Bridging the Gap Between Dreams, Goals, and Habits- Practical Implementation of Systems and Templates- Overcoming Perfectionism and Distraction- The Importance of Accountability and Community- Balancing Work and Rest- Making Work Fun and Enjoyable- The Value of Community and Relationships- Favourite Productivity Tools and Recommended Creator Resources- The Importance of Vision in WorkWant to go deeper?Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-memberEnjoying the show? Leave us a rating and share this episode with a friend or on social media!

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  • Episode 0031 - In this episode: Social Media Creators and Socality Team Members ChloĂ« Chapdelaine, Jonathan Zoeteman, and Braden Dam talk about a wide range of themes surrounding trends, including:- To Niche or Not to Niche?- Personal Branding vs. Niching Down- Putting Your Own Spin on a Niche- Finding Your Why and Staying True to Yourself- Taking the Pressure off and Enjoying the ProcessWant to go deeper?Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:https://www.socality.org/become-a-memberEnjoying the show? Leave us a rating and share this episode with a friend or on social media!

  • Episode 0030 - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:

    The problem Lachlan found in the creative industry with the booking process and connecting clients and creators The birth and creation of Focal Streamlining your process and building packages Why your website matters and where it fits in your marketing funnel as a creative Building trust and credibility The fundamentals that need to be on your websites and social presence The biggest and most common mistakes on websites The advantages of showing your pricing Conveying experience and value versus just deliverables Creating clarity and credibility on your website and digital presence Why viewing yourself as a store open for business versus just a portfolio is important on the path to getting established

    About Lachlan Shum:

    Lachlan Shum is the CEO & Founder of Focal, a website and booking platform with the goal of revolutionizing the photography industry by providing a better all-around experience for photographers and customers alike.

    Learn more about Focal at ⁠https://www.bookfocal.com/

    Want to go deeper?

    Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:

    ⁠https://www.socality.org/become-a-member⁠

    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

  • Episode 0029 - In this episode: Social Media Creators and Socality Team Members ChloĂ« Chapdelaine, Scott Bakken, and Braden Dam talk about a wide range of themes surrounding trends, including:

    Understanding Trends and their Purpose Identifying Digital Trends Using Trends on TikTok Finding and Saving Trends Making Trends Your Own Leveraging Trends to Reach Your Goals The Benefits and Risks of Going Viral The Benefits and Risks of Following Trends Choosing the Right Trend for Your Brand The Importance of Authenticity in Trend-Focused Content Being a Trend-Setter and Leading the Way Balancing Trends with Personal Branding/ Original Content Using Trends to Direct People Elsewhere Advice for Participating in Trends

    Want to go deeper?

    Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:

    https://www.socality.org/become-a-member

    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

  • Episode 0028 - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:

    The Importance of Building your Brand Beyond Social Media Why They Study Trends and Signals as a Team The Trends they're seeing in 2024 for digital audiences The Shift Towards Direct Messaging and Closed Communities Building and Scaling a Team Applying Trends to Brand Strategy What is Email Marketing? Types of Emails Setting Up an Email List Frequency of Sending Emails Capturing Sign-Ups and Lead Magnets Measuring Email List Success Digital Advertising and ROI Using Facebook Business Manager Boosting Posts vs. Ad Campaigns Digital Cross-Pollination and Collaboration Nurturing Email Subscribers

    About Mike & Mitzi Payne:

    Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.

    Learn more about Arcade Studios at www.arcadearcade.ca
    Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104
    Find Arcade on Instagram: https://www.instagram.com/helloarcade/
    Find Mike on Instagram: https://www.instagram.com/mmmiiike/
    Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/

    Want to go deeper?

    Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:

    https://www.socality.org/become-a-member

    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

  • Episode 0027 - In this episode: Brand strategists and creative entrepreneurs Joey & Christy Speers join the podcast to talk with Scott Bakken and Tyler Dove about a wide range of themes including:

    Overcoming challenges and finding drive Dealing with saturation in the creative market The Four Stages of starting something new Identifying Common strengths in successful creators Finding the middle ground between the “artist” and the commercial creator Creating your best offer The value of retainers and simplified offers Becoming known for your offer Refining and expanding your offers Creating packages Selling Value, Not Deliverables The importance of community and continuous learning

    About Joey & Christy Speers:

    Joey Speers is aiming to build a world where more people succeed at doing what they love. After building a 6 figure creative agency as a teenager, Joey decided to share the secrets to building a business, so he started Creativ Rise. Today, Joey is a brand strategist, marketing consultant, and communicator.

    Christy Speers was a destination wedding photographer for five years before shifting into commercial brand work. She is a co-owner of Creativ Rise and co-founding of non-profit Compassion Causes and believes your business is meant for good.

    Want to go deeper?

    Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member

    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

  • Episode 0026 - In this episode: Creative entrepreneurs, YouTubers, and digital creators Bryan and Ali Castillo join the show to talk about everything from how they navigate creativity as a couple and as individuals, adapting and evolving your content and creative strategy over time, the trends and challenges they see with the major content platforms, and plenty of advice for those looking to build a long-term career in the creative industry.

    About Bryan & Ali Castillo:

    Ali and Bryan are digital content creators who get to do what they love for a living, together. They host the podcast Happily Stuck Forever & Always where they talk about social media, growing your brand and building a business, as well as current events, what they're watching and listening to, and pop culture. They're both active YouTubers and content creators across various platforms along with being entrepreneurs that have launched various businesses to support their creative endeavours. Ali and Bryan live in Phoenix, AZ with their two fur babies, Gryffin and Penny.

    Check out their Podcast: https://podcasts.apple.com/us/podcast/happily-stuck-forever-always/id1624553202

    Bryan's YouTube Channel: https://www.youtube.com/@BryanAdamCastillo

    Ali's YouTube Channel: https://www.youtube.com/@AlexisThereseCastillo

    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken

  • Episode 0025 - In this episode: We dig into science and psychology a bit with John Gasienica, a therapist with the Pain Psychology Center who joins the show for an eye-opening conversation about retraining your brain, how the majority of the chronic pain we experience is derived from neuroplastic pain (explained in this episode) and the role anxiety plays. Scott shares more of his own personal experience with anxiety manifesting as physical pain and we hope the insights you draw from this episode can help you or those in your community and network be better equipped to recognize and re-train your brain if or when you encounter similar experiences.

    Links:

    Book - "The Way Out" - https://www.amazon.com/Way-Out-Revolutionary-Scientifically-Approach/dp/059308683X/

    Learn more about the Pain Reprocessing Center: https://www.painreprocessingtherapy.com/

    About John Gasienica:

    John Gasienica, ASW, brings personal understanding and empathy alongside contemporary methodology to clients experiencing pain, anxiety, and depression. Using a light-hearted demeanor, John uniquely caters Pain Reprocessing Therapy with a cognitive behavioral and mindfulness-based approach to each individual client. John received his master’s degree from the University of Southern California and leads the Business Development and Outreach Program at the Pain Psychology Center.

    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken

  • Episode 0024 - In this episode: International wedding and portrait photographer and educator Nicole Ashley joins the show to talk about everything from positioning yourself to land the clients you want, finding balance between life and work as a creative person, stepping into your renaissance season, the power of play and creating for yourself, and a wide range of topics we hope encourage you in your own creative journey.

    About Nicole Ashley:

    Nicole Ashley is an international portrait and wedding photographer based out of Alberta, Canada. Her influence has branched out far beyond the boundaries of her city, bringing her throughout much of Canada, and on to international destinations such as Iceland, Italy, Switzerland, and Australia. Nicole has built an impressive resume, photographing magazine features, best selling novel covers, internationally acclaimed musicians, music festivals and fashion shows. With innate creativity, unparalleled work ethic, and a passion for the entire craft, she is not only a photographer but an artist. Her main areas of focus are now intimate weddings and couples portraiture. Not only an artist but as an educator in her craft, she also hosts and speaks at several awards winning photo conferences throughout the world.

    Find Nicole on Instagram.
    Learn more about Nicole: https://www.nicoleashley.ca/


    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken

  • Episode 0023 - In this episode: Health and wellness coach, digital creator, and new dad Brian Pruett joins the show to talk about everything from creating foundational daily rhythms, building a 1% better daily mindset, the integration of health and wellness into supporting your overall wellbeing and creativity, reframing your negative self-identities, and a wide range of important topics empowering you to be the best version of yourself.

    About Brian Pruett:

    Brian an everyday health and wellness coach, digital content creator, and the founder of BFIT. He is a former Division 1 baseball player turned NASM certified Personal Trainer and Coach with a passion to help people become more and step into the life they were meant to live.

    You can find him on Instagram and TikTok.
    Learn more about Brian: https://brianpruett.com/


    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken

  • Episode 0022 - In this episode: The best and worst parts of life usually involve other people. We get into an open conversation around what it looks like practically to tackle conflict head on in the relationships closest to us, how that leads to inclusive community building, and what it takes to work through the hard things we will inevitably encounter when dealing with other people - whether that's in our creative pursuits or in our closest relationships.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.

    --

    Hosts & Guests:

    Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.

    Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.

    Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.

  • Episode 0021 - In this episode: Creator and entrepreneur Jasmine Lorimer joins the the show to talk about her experience as Canada's first (and only) Bachelorette, her journey into becoming a full-time content creator, and the ways she's diversifying and building out her business as an entrepreneur at the same time. We get into the behind the scenes on her Bachelorette experience, how she's engaging with different social platforms, diversifying revenue, working with brands, managing expectations and identity when it comes to social media, creating for yourself, and more.

    About Jasmine Lorimer:

    Jasmine is a Canadian creator and entrepreneur with a focus on travel, beauty, home decor, and a healthy dose of relatable daily life. Along with her work as a full time content creator she runs retro-inspired shop "Dream On" and her recently launched Avocado Guesthouse in Whistler, British Columbia.

    You can find her on Instagram and TikTok


    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken

  • Episode 0020 - In this episode: We're talking about friendship and the various dynamics we all have to manage as we navigate relating with each other, different levels of friendship, communication styles, and how we can all be more intentional in the way we relate with each other as individuals and in community.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.

    --

    Hosts & Guests:

    Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.

    Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.

  • Episode 0019 - In this episode: Photographer, videographer, and content creator Anthony Gugliotta joins the show to talk about how he's strategically grown his personal brand across Instagram, TikTok, and YouTube over the last year along with building a successful business supporting other creators in improving their own creative and storytelling skills. We get into originality, finding your unique competitive advantage, short form content tactics, creating long-term and evergreen value with your content, and much more.

    About Anthony Gugliotta:

    Anthony is a Toronto-based content creator and educator with over a decade of photography experience. Leaning into his background in architecture and design, Anthony uses his love of buildings and the outdoors to craft teachable photography moments that he shares with his audience on YouTube, TikTok and Instagram Reels. Never satisfied with the status quo, his goal is to create compelling visuals that inspire others to improve their photography and storytelling skills!

    You can find him on Instagram, TikTok, and YouTube.


    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken

  • Episode 0018 - In this episode: The second half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that their stories can encourage you wherever you're at in your personal and creative journey.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.

    --

    Hosts & Guests:

    Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.

    Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.

    Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.

  • Episode 0017 - In this episode: The first half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that their stories can encourage you wherever you're at in your personal and creative journey.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.

    --

    Hosts & Guests:

    Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.

    Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.

    Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.

  • Episode 0016 - In this episode: We get personal with our own struggles with burnout both personally and creatively and unpack some of the symptoms, tools, and ways we're all learning to better manage our time, build healthy rhythms, and look at how to design and build a life that avoids hitting burnout in the first place.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.

    --

    Hosts & Guests:

    Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.

    Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.

    Jillian Tranquilla: Jillian is a multi-medium creative from Calgary Alberta, working in the digital marketing industry as a commercial photographer, videographer and designer. She hosts a podcast on health and wellness and spirituality called the Flaws of Attraction podcast!

  • Episode 0015 - In this episode: We're talking about productivity and intentionality for creators and freelancers and the things that hold us back from moving forward in our lives and careers. We get into the myth of the 40 hour work week, building better systems, balancing creativity and work, practical tools that have worked for us, and more.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.

    --

    Hosts & Guests:

    Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.

    Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.

    Jillian Tranquilla: Jillian is a multi-medium creative from Calgary Alberta, working in the digital marketing industry as a commercial photographer, videographer and designer. She also hosts a podcast on health and wellness and spirituality called the Flaws of Attraction podcast!

  • Episode 0014 - In this episode: Garrett King and Irene Rudnyk join the show to dig into the important subject of social media, its impact on our mental health, rediscovering what's important, getting clear on your values, dealing with criticism, and coming through the difficult seasons with clarity on what matters most.

    This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
    --
    This episode was recorded in Fall 2022.

    About Garrett King:

    Garrett King (@shortstache) is a lifestyle photographer with a knack for storytelling. He currently resides in Southern California, but seems to travel anywhere to get the job done. Design, photography, and videography are his main focuses. His unique perspective in the creative industry is evident through his color aesthetic and derivative in his style. Storytelling is a key element he emphasizes through both his personal and professional work. The moments in between are what matters the most. It’s about the bigger picture and journey as a whole.

    Garrett is creator on the Canon USA team and has worked with clients ranging from Budweiser, Highland Park Whiskey, Danner Boots, Samsung, LG, Leica, ASUS, Sony, Matador, Mercedes Benz, Smartcar, Infiniti, Apple, Glenfiddich, Acura, Hyundai, DJI, and more.

    To see more of Garrett's work visit his website or find him on Instagram.

    About Irene Rudnyk:

    Irene Rudnyk (@irenerudnykphoto) is a portrait photographer, Youtuber, and educator inspired by feminine beauty. She works to capture the woman in front of her camera in a more creative, romantic manner, putting a lot of thought into the environment and details of the photo to create a visually pleasing and feminine version of the finished product. Irene enjoys helping other photographers with tutorials, behind the scenes, and DIY videos and has built a significant platform and Youtube channel where she instructs and engages with thousands of photographers through her educational videos, workshops, content, and creative work.

    To see more of Irene's work, you can find her on 500px, Instagram, and Youtube.

    About this episode's host:

    Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

    Scott's Instagram: https://www.instagram.com/scottcbakken