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Ever wonder how social media growth really happens? This is a real, raw, honest look at Britney’s Instagram growth over the last 7 years. You’ll learn about the ups and downs and everything in between. No holding back. This is the truth. And Britney includes a ton of detailed tips for her fellow content creators. Plus, this episode includes a HUGE announcement.
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Not all social media experts are created equal. There are so many people on social media giving advice about social media. And it’s hard to tell who you should actually trust. Britney Crosson has been a social media creator for her personal brand for two decades and has been creating social media for businesses since 2010. She’s sharing her unique perspective on the difference between someone with the skill set to create viral videos for their own brand and someone with the skill set to create social media strategy for a business.
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Get the 7 Values of Social Media for Business Owners guide for free right here.
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Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here.
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People remember stories. Whether it’s a long story or a short one.. whether it’s a dramatic story or a simple one… storytelling has been impactful for forever. And when you tell stories in your social media content, you’re going to increase your engagement and build trust with your audience. Fun Love Media Director of Design, Megan Colwell, is back with Britney giving out free advice to help you improve your brand’s social media presence.
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What metric in podcasting matters the most? Ozeal Debastos is the founder of PodHouston, a community for podcasters in Houston, TX. He’s also a podcast coach and the host of Creator Factor. But before he was on the podcast mic, Ozeal was on the mic flowing poetry and being an emcee. He was even a breakdancer back in the day, influenced by his creative and talented father. This episode is dope, y’all. If you’re looking for inspiration as a creator or some detailed advice as a podcaster, don’t miss it.
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#273: Money spending season is here. Your customers are buying and exploring. And social media is active and exciting right now. October through December is a time of year that you can potentially increase your revenue substantially or increase your social media number substantially. Britney is sharing tips on how to strategize your business’s social media approach for this time of year. Listen to this ASAP! Timing matters!
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#272: What is Reddit and what exactly is it for? Jennifer Bassman is back on the show to teach Britney all of the Reddit things. Is it a social media platform? Is it a website? Is it a community? According to Jennifer it’s all of the above. Don’t miss this fun, funny and informative chat about Reddit. You’ll learn how it can entertain you, be a bit addicting, and how it can help your business.
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#271: Want to get invited to influencer events? Or maybe you’re looking for tips on hosting one? Fun Love Media Director of Design and Kansas City Influencer, Megan Colwell, shares the details of a recent influencer event she attended, including what to expect and etiquette. She also shares some tips for business owners that might want to team up with local influencers to collaborate on social media content. Influencer collaborations are beneficial to both parties and can be really fun!
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#270: Maybe your content is the problem. If you have not seen results from your social media content for an extended period of time, it’s probably not the algorithm or platform’s fault. In this brief 8 minute episode, Britney shares exactly what you should consider if you’re in this frustrating position.
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#269: How did Britney get 450,000 Instagram Reels views in 14 days? She’s sharing her exact formula, including the strategy behind it, the setting, the sounds, and even her hair and makeup. This episode is going to give you some detailed ideas on how you can accomplish big views on your Instagram account.
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#268: $45.00 for 450,000 views. Britney shares her recent experience with Instagram Reels Bonuses to help bust myths and misconceptions about social media content creator income. Instagram Reels Bonuses are a fun perk, but they’re not going to pay your bills.
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#267: Do you follow Bethenny Frankel? She was one of the original Real Housewives of New York, appeared on The Apprentice with Martha Stewart, sold her Skinnygirl Margarita company to Jim Beam for a reported $100 million, and is now… a TikTok star? Britney and Megan chat about Bethenny’s fun explosion on social media and why we can all learn a thing or two about marketing from the candid, outspoken reality star and business mogul.
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Interested in working with Britney’s marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/
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#266: For local businesses, social media does not usually bring in new customers. Many times, customers find local businesses from Google or referrals. So why in the world should local businesses even be on social media? Britney is sharing exactly why in this episode. There are huge advantages for businesses to use social media to stay connected to their customers. You don’t want to miss this episode to help you understand social media’s value for your small business.
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#265: If a lot of your social media content is made up of graphic designs, you’re missing out on opportunities to be seen. Currently (summer 2024) original videos and photos get the best reach on social media. In this episode, Britney shares when it makes the most sense to use designs in your social media content and when it doesn’t.
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#264: Need high quality content fast? This episode is for you. Just because you need to dive in and get it done quickly, it doesn’t mean your social media content has to be a mess. Host, Britney Crosson, teaches you exactly how to create 10 high quality short form videos for social media in just 2 hours. And she shares how you can do it if you want to talk on camera or if you don’t. This is a masterclass on this topic in just 20 minutes. You might want to take notes! We’d love to see your videos! DM the show on Instagram!
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#263: This social media feature is a game changer. If you haven’t been using it, get on board! Replying to comments with a video is an excellent way to show your credibility and likeability. It will also help increase visibility and engagement. Plus, it’s a fun way to interact with your social media followers. Host, Britney Crosson, explains all of the details in this quick solo episode.
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#262: Memes increase engagement and visibility on social media. They are highly shareable content, which is exactly what the algorithm loves. But it’s not just a fave of algorithms. People love them too. Fun Love Media Director of Design, Megan Colwell, is a meme queen. And she’s sharing all of the details you need to know about how to incorporate them into your marketing strategy.
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Interested in working with Britney’s marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/
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#261: Short form video is the most popular type of social media content right now. And if you want to grow, you should be using it regularly. Britney shares her top tips for creating high-quality video content that grabs attention in this session she presented for Social Media Day Houston 2024. Learn how to integrate your strategy and brand voice into short-form videos, film effectively with your smartphone, and determine the best posting frequency for maximum impact.
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Get the 7 Values of Social Media for Business Owners guide for free right here.
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Interested in working with Britney’s marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/
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This is going to be HUGE. Britney predicts that small businesses will be building mini media empires in the next five years as a way to blast content about their brand across the internet so that the business, the business owner, and the leaders in the business can benefit. It’s like having your own television programming. With content on YouTube, all social media platforms, and beyond, small businesses have an opportunity to now do what used to be reserved for big brands only. Britney shares an example scenario of exactly how a small business can build it’s own mini media empire in this episode.
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Get the 7 Values of Social Media for Business Owners guide for free right here.
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Interested in working with Britney’s marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/
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#259: How do performing arts organizations make their brands stand out on social media? Social Media Manager & Strategist, Dr. Trevor Boffone, answers this question in his new book, TikTok Broadway, and in this episode of Social Sunshine. Trevor is sharing 3 specific, actionable tips with Britney that any performing arts organization can use to increase visibility on social media. Broadway has had some huge standout moments on TikTok and other social media platforms, and Trevor shows us how organizations that aren’t on Broadway can use them as inspiration.
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#258: Listen for detailed instructions on how to use b-roll that you can easily capture on our smartphone and turn it into videos that increase your brand’s visibility exponentially! Host, Britney Crosson, uses these tactics and methods in the work they do at her agency, Fun Love Media, and in her own personal brand. If you don’t want to talk on camera all the time or if you need some ideas for a more efficient social media content workflow, this episode is a must listen.
Watch on YouTube here.
Get the 7 Values of Social Media for Business Owners guide for free right here.
Get Britney’s 3 F Social Media Method guide for free right here.
Interested in working with Britney’s marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/
Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here.
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