Afleveringen
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In todayâs episode of The Story of a Brand Show, I speak with Karen Bonnici, the creative mind behind Dreamighty.
Karenâs story is one of resilience, innovation, and boundless creativity. From making handcrafted gifts for her nieces and nephews to launching a patented, multifunctional blanket, Karen has combined her love for storytelling with her entrepreneurial spirit to create a brand that inspires confidence and imagination in both kids and adults.
Here are some highlights from our conversation:
* Turning Ideas into Impact: How a simple gift idea became a patented innovation loved by families everywhere.
* Overcoming Lifeâs Challenges: Karen shares her journey through personal hardships, including financial struggles, divorce, and a breast cancer diagnosis, and how Dreamighty became her beacon of hope.
* The Power of Licensing: Lessons learned from taking her product into national retail through strategic partnerships.
* Crafting a Multifunctional Favorite: The story behind Dreamightyâs unique blend of comfort and utility in a blanket.
* Empowering Through Storytelling: How Karenâs background as a professional storyteller fuels her mission to inspire others to dream big.
Join me, Ramon Vela, in listening to this heartfelt episode as Karen shares her journey of resilience, creativity, and unwavering determination to make a difference. đ§For more on Dreamighty's Official Site, visit: https://dreamighty.com/
Find them on Amazon.
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. -
In todayâs episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks.
Lisaâs journey is as inspiring as it is impactfulâfrom launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business.
Here are some highlights from our conversation:
* From Social Impact to Innovation: How Lisa transitioned from Eat My Lunch to leading the alcohol-free revolution with AF Drinks.
* The Power of Purpose: Creating businesses with missions that change lives and solve real-world problems.
* Challenging Alcohol Culture: Why Lisa is passionate about making alcohol-free living fun, aspirational, and inclusive.
* The Role of Afterglow: AF Drinksâ unique ingredient that replicates the warmth and ritual of alcohol.
* Lessons for Entrepreneurs: Insights on building mission-driven brands that blend profit and purpose.
Join us in listening to this inspiring episode as Lisa shares her journey of resilience, innovation, and transforming social normsâone drink at a time! đ§
For more on AF Drinks, visit https://us.af-drinks.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Spotify and Apple.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. -
Zijn er afleveringen die ontbreken?
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In todayâs episode of The Story of a Brand, I interview Alexis Russell, an incredible designer whose jewelry celebrates individuality, imperfection, and deeply personal stories.
As Founder and Designer of Alexis Russell Jewelry, Alexis shares her journey from foster care to entrepreneurship, crafting a life and brand built on resilience and creativity. Her designs challenge traditional norms in the jewelry industry, empowering her customers to embrace their authenticity.
Here are some highlights from our conversation:
* Transforming Imperfection: How Alexis turned unconventional stones into meaningful and beautiful treasures.
* The Power of Belief: A store ownerâs faith in her work became a defining moment in Alexisâ early career.
* From Foster Care to Founder: Alexisâ inspiring journey of resilience and creating a life sheâs proud of.
* Customer-Led Innovation: The development of the AR Design Studio, allowing customers to design their dream pieces.
* A Place for Belonging: Building a brand that values authenticity, inclusivity, and individuality over tradition.
Join us in listening to this inspiring episode as Alexis shares how sheâs redefining the jewelry industry, one unique piece at a time. đ§
For more on Alexis Russell, visit: https://www.alexisrussell.com/
If you enjoyed this episode, please leave The Story of a Brand a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above. -
In this episode of The Story of a Brand Show, I had the honor of chatting with Abingdon Mullin, a trailblazer in the watch industry and founder of Abingdon Co.
What started as her quest for a pilotâs watch turned into a groundbreaking brand creating quality timepieces for women in fields like aviation, scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation, resilience, and how to build products that genuinely serve their customers.
Here are some highlights from our conversation:
* The Origin Story: How a lack of functional, stylish pilotâs watches for women, led Abingdon to create her own.
* Customer as the North Star: Listening to customers shaped everything from product features to design choices.
* Expanding Beyond Aviation: How Abingdon Co. grew to serve women in diverse industries like diving and automotive.
* Resilience in Business: Launching the brand during the 2008 recession and thriving against the odds.
* Community-Driven Success: Why Abingdon Co. celebrates its customers and treats them as part of the family.
Join us in listening to this inspiring episode, where Abingdon shares her passion for empowering women and building a brand that stands the test of timeâliterally and figuratively! đ§
For more on Abingdon Co., visit: https://abingdonco.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. -
In this interview, I had the pleasure of speaking with Chris Lander, founder of Autobrush, about his journey in reinventing how we approach oral care.
From starting out in affiliate marketing to building an innovative, ADA-approved dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in peopleâs lives.
In this episode, he shares the highs and lows of his entrepreneurial path, the challenges of disrupting a traditional industry, and how Autobrush is improving the health and independence of its users.
Here are some highlights from our conversation:
* Building from Curiosity: How Chris transitioned from affiliate marketing to creating a groundbreaking oral care product.
* Persistence in Innovation: The five-year journey to refine Autobrush into the revolutionary product it is today.
* Changing Lives: Stories of how Autobrush has provided independence for children, the elderly, and individuals with disabilities.
* From Skepticism to Recognition: Earning the ADA Seal as the first non-traditional toothbrush in the industry.
* Lessons for Entrepreneurs: Why staying lean, patenting your ideas, and treating people well are keys to success.
Join me, Ramon Vela, in listening to this inspiring episode as Chris takes us through his remarkable journey and shares his vision for the future of dental care! đ§
For more on Autobrush, visit https://tryautobrush.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor of CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. -
In todayâs episode of The Story of a Brand Show, I sit down with Michael Ark, the creative mind behind OCTOBUDDY, to explore his fascinating entrepreneurial journey.
From life-changing moments in the Arctic to the creation of a viral sensation, Michael shared how his unique adventures shaped his approach to building a product loved by millions.
His passion for innovation and commitment to making OCTOBUDDY more than just a toolâitâs a stylish companionâtruly stood out.
Here are just a few of the topics we discussed:
* The Birth of OCTOBUDDY: How a trip to Indonesia inspired Michael to create a tool that became a viral hit.
* A Near-Death Experience: The Arctic expedition that taught Michael resilience and the importance of perseverance.
* Building from Scratch: Michaelâs journey from hand-packing products in his apartment to scaling through Amazon.
* The Power of Community: How customer feedback has driven innovation, including OCTOBUDDY Max and Mini versions.
* Lessons in Entrepreneurship: Why following your passions, embracing failure, and having a dream are critical to success.
Join me, Ramon Vela, in listening to this inspiring episode as Michael shares the highs, lows, and everything in between on his journey to creating OCTOBUDDY! đ§
For more on OCTOBUDDY, visit their Amazon store.
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. -
In todayâs episode, I had the pleasure of speaking with Daniel and Michael Broukhim, the brothers and co-founders behind FabFitFun.
These two have turned a simple idea into a subscription box that brings joy to millions, creating a platform that delivers personalized products, offers incredible deals, and fosters a vibrant community. We dive into their journey, the challenges of building a subscription-based business, and their commitment to innovation, technology, and community.
Here are some of the key highlights from our conversation:
* Embracing Gratitude: Daniel and Michael share how gratitude and family support have been foundational in their journey.
* FabFitFun as a âCool Older Sisterâ: The founders describe the brand as the stylish, savvy shopper in your life who finds the best deals.
* Community-Driven Innovation: FabFitFunâs unique approach to engaging its community has helped shape both product offerings and new brands.
* Navigating Complex Logistics: Building an in-house tech-driven logistics system allowed them to handle massive orders with customizations.
* The Future of FabFitFun: Expansion plans, including pet subscriptions and collaborations with trending brands, hint at an exciting journey ahead.
Join me, Ramon Vela, in listening to this episode as Daniel and Michael share insights into what makes FabFitFun such a beloved brand.
For more on FabFitFun, visit: https://fabfitfun.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. -
Today, I had an incredibly insightful and inspiring chat with Marco Canora, the chef and visionary behind Brodo Broth Co.
We dive into Marcoâs journey of transforming his own health through bone broth, the challenges he faced bringing Brodo to life, and his vision for promoting whole, nutritious foods. Marco's wisdom on perseverance, finding joy in the process, and staying true to a mission will inspire.
Some of the key highlights:
* The Power of Broth: Marco shares his personal health transformation journey through bone broth, ultimately leading him to launch Brodo.
* Ancient Wisdom in Modern Times: Marco explains how broth has been a part of traditional culinary history and why it remains relevant as a restorative, nutritious choice today.
* Finding Purpose Through Challenges: How a rent hike and health crisis inspired Marco to innovate with Brodoâs unique walk-up window concept, serving broth as a hot beverage alternative.
* Nourishing the Body, Honoring the Process: Marco discusses the importance of creating a high-quality product that serves peopleâs health needs and the pride he feels in Brodoâs mission.
* The Reality of Entrepreneurship: Marco reflects on the restaurant and CPG industries, describing the resilience, patience, and passion needed to succeed in both.
Join me, Ramon Vela, in listening to this episode as Marco and I explore the intersection of health, traditional foods, and entrepreneurship. Get ready to be inspired by his passion for bringing real, nourishing foods to people everywhere.
For more on Brodo Broth Co., visit: https://www.brodo.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Spotify and Apple.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above. -
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Eziah Syed, Co-founder and CEO of MEND, to talk about his inspiring journey and mission to revolutionize healthcare through nutrition.
Eziah shared deeply personal stories that fueled his passion for creating a brand focused on healing, both physically and emotionally. We dive into the innovative approach MEND is taking by merging clinical nutrition with behavioral science and the enormous impact it's having on patients, athletes, and the healthcare industry as a whole.
We also explore some of the biggest challenges in healthcare today, why prevention is critical, and how MEND gives doctors new tools to improve outcomes.
Plus, Eziah shares insights on balancing innovation with execution, the importance of micro-habits for personal wellness, and his thoughts on staying mission-driven.
Key Moments:
* The personal story behind MENDâs mission to revolutionize healing
* How MENDâs clinical-grade products are transforming patient recovery
* The gap in traditional medicine and the role of nutrition in healing
* Insights into balancing innovation with operational discipline in startups
* The importance of micro-habits for personal wellness and resilience
Join us in listening to this powerful episode and discover how MEND is reshaping the future of healthcare!
For more on Mend, visit: https://mend.me/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. -
In todayâs episode, Ramon Vela interviews Meredith Mann, the Founder of The Peachie Spoon. We discussed her journey of creating her health-conscious brand and how she turned a personal wellness breakthrough into a thriving business.
From managing blood sugar through balanced smoothies to launching her own protein powder, Meredith shared the passion and intention behind everything she creates. Her story of overcoming health struggles and her dedication to helping others âfeel their bestâ made this an inspiring conversation.
Meredith also opened up about developing her protein powder, ensuring itâs free from unnecessary fillers while maintaining great taste and quality. Her approach to wellness is refreshingâfocusing on nourishing the body without obsession and making healthy living easy for everyone.
Whether you're interested in health, entrepreneurship, or simply want to feel better, you wonât want to miss this episode.
Key moments from the interview:
* Meredithâs personal wellness journey and how it led to creating The Peachie Spoon
* How balancing blood sugar with protein-packed smoothies changed her life
* The importance of creating products with integrity and transparency
* Challenges and lessons learned in developing her protein powder
* Tips for maintaining a healthy relationship with food and simplifying wellness
Whether you're interested in health, entrepreneurship, or simply want to feel better, you wonât want to miss this episode.
For more on The Peachie Spoon, visit: https://thepeachiespoon.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. -
In todayâs episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs.
It was fascinating to catch up with them two years after our initial conversation and see how much theyâve evolved. We dove deep into the challenges and strategies behind influencer marketing, especially in the health and wellness space.
Aditya and Sambhav have developed a unique approach to influencer seeding, affiliate marketing, and paid partnerships. They are focused on driving genuine, authentic collaborations that yield tangible results for brands. Their passion for health and wellness and expertise in the influencer landscape make for an inspiring listen.Key moments from the interview:
* The importance of building authentic, long-term relationships with influencers
* How influencer seeding helps brands find the right ambassadors for their products
* Scaling from seeding to affiliate programs to boost brand awareness and customer acquisition
* Why performance influencer marketing is the future of the industry
* Tips for leveraging influencer marketing to reduce costs in paid media
Join us for this insightful episode as Aditya and Sambhav share their experiences, strategies, and predictions for the future of influencer marketing in the health and wellness sector!
For more on Augmentum Media, visit: https://www.augmentum-media.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above. -
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Eric Malka, Co-founder of The Art of Shaving and now leading Strategic Brand Investments.
Ericâs journey from starting a small business to building an iconic brand is filled with valuable lessons for entrepreneurs and brand leaders alike. His insights on intellectual property, execution, and grit will leave you ready to take your business to the next level.
In our conversation, Eric shares practical advice on building a brand with long-term value, staying close to your customers, and the challenges of scaling a business. Whether youâre a seasoned entrepreneur or just starting out, thereâs something here for everyone!
Key Moments:
* The importance of building intellectual property for creating lasting brand value.
* Why execution is critical and how to turn great ideas into actionable steps.
* The role of grit and resilience in overcoming obstacles on the path to success.
* How Eric used his brandâs retail store as a customer lab to gain insights and grow the brand.
* The difference between being prudent and risk-averse as an entrepreneur.
Join us for this inspiring conversation and discover actionable insights that can help you grow and strengthen your brand!For more on Strategic Brand Investments, visit: https://www.strategicbrandinvestments.com/
To purchase his new book, âOn the Razor's Edge: The Story of The Art of Shaving,â visit Amazon.
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering âno-costâ CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. -
In todayâs episode, Ramon Vela interviews Seth Casden, Co-founder and CEO of Celliant and Hologenix, LLC, the makers of Celliant. Seth's journey involves perseverance, innovation, and an unwavering belief in his vision.
We dive deep into the fascinating world of infrared-emitting textiles and explore how this technology can enhance performance, recovery, and even improve sleep.
In this episode, Seth and I discuss not only the groundbreaking science behind Celliant's technology, but he opens up about the challenges of building a new market and the lessons learned from over 20 years of commitment to making a difference.
Whether you're interested in how infrared works, are curious about what it takes to stay motivated for over two decades, or just want to hear about an inspiring founder's journey, you won't want to miss this one.
Key Moments:
* Seth shares a powerful story of resilience when Celliant almost had to close its doors in 2015 and how an investor's belief helped them continue.
* A deep dive into the science of infrared-emitting textiles and how they enhance circulation, energy levels, and recovery.
* The importance of staying committed and the mindset required for pushing through tough times as an entrepreneur.
* Seth's thoughts on balancing family life while pursuing a high-risk entrepreneurial venture.
* How Celliant focused on partnerships with leading brands rather than creating its own consumer brand.
Join us as we explore Seth's journey, the technology that powers Celliant, and the lessons that apply to anyone striving to make an impact. Listen in and let Seth's story inspire you to keep pushing, no matter the obstacles!
For more on Celliant, visit: https://celliant.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. -
In this podcast episode, I had the pleasure of interviewing Brad Bennett, the founder of BDBC.
Bradâs company operates in the fascinating space of PR and affiliate marketing, helping brands not only secure valuable press placements but also track real, measurable results from these efforts.
We explore what it takes to succeed in this industry, the challenges of entrepreneurship, and how affiliate marketing has transformed the digital publishing landscape.
Here are some of the key moments from our conversation:
* Brad shares the importance of gratitude and resilience in entrepreneurship, emphasizing how he navigated imposter syndrome.
* We discuss how BDBC blends PR with affiliate marketing to drive direct sales for clients while maintaining authentic brand representation.
* Brad explains the shift in editorial decisions, where content is often driven by monetization strategies rather than pure editorial interests.
* He highlights the importance of setting realistic client expectations and ensuring transparency in PR efforts.
* We explore how affiliate marketing is essential for brands seeking coverage in today's digital landscape, especially in top-tier publications.
Join us in listening to this insightful episode and gain a deeper understanding of the evolving PR and marketing industry.
For more on BDBC, visit: https://bdbc.co/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret is shared by fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. -
In this episode of The Story of a Brand Show, I sit down with Jonathan Grahm, the creative force behind Compartes, the artisanal chocolate brand beloved by celebrities and foodies alike.
With over 75 years of history, Compartes has evolved into a unique combination of craftsmanship and artistry, delivering bold flavors like avocado toast chocolate bars and decadent truffles. Jonathan shares the journey of revamping his family business, turning it into a modern-day sensation while staying true to traditional chocolate-making techniques.
We dive deep into Jonathanâs passion for innovation, how he brings LAâs vibrant culture into every chocolate bar, and what itâs like being an artist in the world of chocolate. Whether creating a unique Diwali collection or crafting chocolates for the Oscars, Jonathanâs story is one of creativity, dedication, and love for his craft.
Key Moments:
* The Visit from Mindy Grossman: How a meeting with the CEO of HSN helped catapult Compartes to new heights.
* Innovation in Every Bite: Jonathanâs passion for creating unique flavors like avocado toast and coffee-donut bars.
* The Heart of the Business: Why Jonathan is hands-on in everything from chocolate-making to shipping orders.
* Slow and Steady Wins the Race: How Jonathanâs âslow and steadyâ approach to business has helped him navigate challenges and build a thriving brand.
* Corporate Gifting Revolution: The game-changing success of customized chocolates for brands like Louis Vuitton and American Airlines.
Join us in listening to this fascinating conversation with a true chocolate visionary!
For more on Compartes, visit: https://compartes.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
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Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Podcast. Start today! Visit the link above. -
Today, Rose Hamilton, founder of Compass Rose Ventures, sits down with Wendy Strgar, the founder of Good Clean Loveâa brand leading the charge in womenâs health innovation.
Wendyâs passion for womenâs wellness is truly inspiring, and she shared some groundbreaking insights on how vaginal health is intricately linked to overall well-being. Our conversation touched on everything from the importance of the vaginal microbiome to the challenges women face in getting proper care.
In this episode, Wendy opens up about her journey, the inspiration behind Good Clean Love, and the innovative steps her company is taking to improve diagnostics and treatment options for women.Whether youâre in the consumer goods industry or simply interested in womenâs health, this episode is packed with valuable information and actionable insights that you wonât want to miss.
**Key Moments:**
- Wendy explains the critical role of the vaginal microbiome and its connection to overall health.
- Discussion on why so many women are misdiagnosed with vaginal health issues and how this can be improved.
- Insight into how Good Clean Love is pioneering safer, more effective products for womenâs health.
- The innovative work of Vaginal Biome Science, Wendyâs spin-off company, and its impact on diagnostics.
- Wendyâs advice for consumer brand decision-makers on how to better serve womenâs health needs.
Join us in listening to this eye-opening episode and discover how you can make a difference in womenâs health and wellness. Letâs dive into this important conversation!For more on Good Clean Love, visit: https://goodcleanlove.com/
For more on Vaginal Biome Science, visit: https://www.vaginalbiomescience.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
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Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering âno-costâ CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. -
In this episode, I had the pleasure of interviewing Amy Gordinier, the incredible founder of Skinfix.
We dive deep into her journey of taking a century-old balm formula and transforming it into a brand that not only heals but also changes lives. Amyâs passion for creating products backed by clinical efficacy and sustainability shines through, making Skinfix a brand you can trust.
From the challenges of entrepreneurship to building a brand that balances both clean and clinical formulas, Amy shares her inspiring story of growth, resilience, and commitment to skin health.
Hereâs what youâll learn from this insightful conversation:
* How Amyâs passion for clean, clinically-backed skincare led to Skinfixâs success.
* The importance of clinical trials and dermatologists backing in proving the efficacy of products.
* The challenges and triumphs of transitioning from founder to CEO and how Amy embraced professional leadership for growth.
* Why sustainability is a core value for Skinfix and how itâs recognized as a "Planet Aware" brand at Sephora.
* The significance of slow and steady growth in building a brand with longevity.
Join me, Ramon Vela, in listening to this engaging episode and learning how Skinfix continues to make waves in the beauty industry by prioritizing skin health and sustainability!
For more on Skinfix, visit: https://skinfix.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary "influencer strategy plan session" that you own whether you utilize Augmentum or use in-house. Visit our unique link above. -
In this episode of The Story of a Brand Show, Ramon Vela speaks with Daniel Faierman, Partner at Habitat Partners and former PepsiCo executive.
Daniel shares insights on what makes a successful CPG business, from strong gross margins to product and value proposition differentiation. He also dives deep into the challenges entrepreneurs face today and how Habitat Partners is helping brands thrive despite market pressures. His expertise in the industry's operational and investment sides offers valuable advice for startups and established brands alike.Key Takeaways:
* The importance of gross margins in the early stages of a CPG business
* Why a differentiated product and value proposition is critical to success
* How Habitat Partners provides strategic value through Red Antler, their creative agency roots
* Balancing growth and profitability in todayâs challenging economic environment
* Danielâs advice for entrepreneurs: creativity, cashflow management, and knowing when to pivot
Join us in listening to this insightful conversation with Daniel Faierman!
For more on Habitat Partners, visit: https://www.habitatpartners.co/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
Shopline US - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. -
In this episode, I chat with Chris Hobson, the founder of Patchology and CEO of Rare Beauty Brands.
Chris shares his journey from launching Patchology with a focus on innovative skincare solutions to expanding his vision with Rare Beauty Brands. His entrepreneurial wisdom and insights into building successful beauty brands offer a wealth of knowledge for anyone navigating the CPG space.
Chris discusses how Patchology evolved from a tech-driven idea to a beloved brand that delivers moments of joy through self-care. He also dives into the challenges of blending creativity with discipline in building a brand and how listening to consumers shaped Patchologyâs growth. His reflections on entrepreneurship are truly inspiring.
Key Takeaways:
- How Patchologyâs focus shifted from functional benefits to emotional connections with customers
- The importance of blending discipline with creativity in brand building
- How Patchology adapted during the pandemic to grow its direct-to-consumer business
- The value of testing new ideas through direct customer interactions
- Chrisâs passion for mentoring through the Lift Beauty Accelerator
Join us in listening to this insightful conversation with Chris Hobson!
For more on Patchology, visit: https://www.patchology.com/For more on Rare Beauty Brands, visit: https://rarebeautybrands.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
SARAL - The Influencer OS for Brands: https://storybrandoffer.com/
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above. -
In this episode of The Story of a Brand Show, I sit down with Aaron Nosbisch, founder and CEO of Brez, to explore the incredible journey behind his innovative cannabis beverage brand.
Aaron opens up about the challenges and triumphs of building a product that provides an enjoyable, alcohol-free alternative and delivers on a mission to help people feel good without the usual downsides. His insights into entrepreneurship, wellness, and the power of making meaningful connections are inspiring and relatable for anyone navigating their own journey.
We also explore Aaronâs personal story of perseverance, where he reflects on the importance of support networks, the entrepreneurial hustle, and how gratitude has shaped his life and business. Whether youâre curious about the cannabis beverage industry or looking for ways to foster a healthy, balanced lifestyle, Aaronâs thoughtful perspective is sure to resonate.
Key Moments in the Podcast:
- Aaron shares how his wifeâs words of affirmation helped him through moments of self-doubt and stress.
- Insight into the challenges of marketing cannabis products in an industry with many advertising roadblocks.
- The unique journey of scaling Brez as a direct-to-consumer cannabis beverage brand, offering a healthier alternative to alcohol.
- A look at the powerful role of lionâs mane and other ingredients in Brez, making it a smarter, social drink option.
- Aaronâs deep reflections on why feeling good doesnât have to come with negative consequences and how Brez changes how we think about social drinking.
Join us in listening to this episode and discover how Aaron is changing the game with Brez, offering a new way to relax, connect, and feel good without compromise.
For more on Brez, visit: https://www.drinkbrez.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, donât forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Todayâs Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link. - Laat meer zien
