Afleveringen
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Are you ready to elevate your orthodontic practice while sidestepping legal pitfalls? Curious about harnessing AI ethically or managing patient challenges with confidence? Dive into this episode of The Golden Age of Orthodontics with hosts Dr. Leon Klempner and Amy Epstein, joined by Trey Lawrence, CEO of the AAO. We explore essential strategies for todayâs orthodontists: navigating the complexities of social media to avoid HIPAA violations, crafting airtight informed consent processes to shield against malpractice, and responding to negative reviews without escalating risks. Trey shares critical advice for new grads on spotting contract red flags, like misleading non-compete clauses, and offers best practices for dismissing disruptive patients while protecting your staff and practice. Plus, we tackle the ethical and legal questions surrounding AIâs growing role in diagnosis, treatment planning, and marketing. Thereâs never been a better time to be an orthodontistâtune in to stay informed and thrive!
IN THIS EPISODE:
(00:00) Protecting your practice isn't optional, it's essential(07:27) Discussion of being an introvert and the impact that has on professionals(12:35) Common legal blind spots for orthodontists are HIPAA violations and Social Media Litigation(17:38) Trey Lawrence advises new grads or young associates on interviewing and job offers(20:39) HIPAA laws on negative reviews, malpractice and informed consent(30:38) Should you dismiss a patient, and if so, what is the best practice(35:52) What legal and ethical questions should orthodontists consider regarding AIKEY TAKEAWAYS:
Orthodontists often overlook HIPAA violations on social media, such as disclosing patient information without consent, like naming patients or showing them in posts without proper authorization.Young orthodontists should avoid mislabeled independent contractor agreements and unclear non-compete clauses, especially in multi-location practices, and seek affordable legal review before signing.Avoid defending yourself online to prevent HIPAA violations; instead, use a curated response like, "There's been a misunderstanding, please contact our office," to begin an offline conversation.Ensure informed consent involves direct doctor-patient interaction or at least an offer to discuss with the doctor, and document this process to strengthen legal defense against malpractice claims.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
AAO - Website
Trey Lawrence - The Orthattorney - Instagram
GUEST BIO:
The AAO is thrilled to announce Trey Lawrence's appointment as its new Chief Executive Officer, effective March 1, 2024. Mr. Lawrence, a proven executive at the AAO, has successfully led the associationâs advocacy and legal efforts and is poised to lead the organization to its next chapter of growth and innovation.
âTrey Lawrence was a clear choice, and we are thrilled to have him take on the role as CEO,â said Myron Guymon, DDS, MS, AAO President. âWe are confident that he is the...
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What if you could cut appointment times nearly in half and reduce total visits without sacrificing results? On this episode of The Golden Age of Orthodontics, Dr. Leon Klempner and Amy Epstein talk with Dr. Brandon Owen, founder of KLOwen Braces, about the power of digital customization, indirect bonding, and how to ease your practice into next-gen efficiency. Donât miss this conversation to explore how tech changes the game for patients and doctors, direct-printed brackets, and self-ligating systems. Remember, there has never been a better time to be an orthodontist!
IN THIS EPISODE:
(00:00) Introduction(05:43) Dr. Owen shares his experience with digital customization and indirect bonding(13:27) How do you customize if you are not printing a bracket(18:55) Easing a practice into accepting this workload shift as advantageous(26:33) Dr. Owen talks about two different pathways of implementation (33:48) The system cuts the number of visits from 18 to 10 (38:50) Discussion of the self-ligating (SL) bracketKEY TAKEAWAYS:
Combining customized appliances with digital indirect bonding dramatically streamlines treatment. By digitally planning bracket placement and tailoring prescriptions to individual tooth morphology, orthodontists can reduce treatment time, save visits (up to seven in some cases), and minimize chair time and adjustmentsâultimately improving patient and doctor experiences.Instead of printing custom brackets, KLOwenâs system is customized using advanced digital planning tools. This allows orthodontists to reverse engineer ideal outcomes and apply precise bracket positioning and prescriptions without expensive manufacturing, making the technology more accessible for every patient, not just those willing to pay a premium.The real value in custom fixed appliances and aligner technology isnât just about faster treatment; itâs about easier and more efficient appointments. By minimizing hands-on doctor time and leveraging remote monitoring, orthodontists can drastically reduce unnecessary in-office visits and reduce their own clinical burden.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
KLOwen Braces - Website
Dr. Owens - Email
GUEST BIO:
Brandon Owen, DDS, MS, is President and Founder of KLOwen Braces and a practicing orthodontist at the Owen Orthodontic Center in Lakeway, TX. He won the OrthoInnovator Award in 2019 from the American Association of Orthodontists, Honorable Mention for the AAO OrthoInnovator Award in 2024, and has created eight original patents and numerous continuation patents.
Dr. Owen is a Board-Certified Orthodonticist and a member of the Angle Society. He also consults for over a dozen digital orthodontic companies and conducts research at the University of Alberta on the OSIM as an adjunct faculty member. Dr. Owen named his company KLOwen in memory of his oldest son, Keller Logan Owen, who passed away suddenly in 2011.
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Zijn er afleveringen die ontbreken?
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Welcome to The Golden Age of Orthodontics, hosted by Dr. Leon Klempner and Amy Epstein. As GP referral models shift and corporate dental groups expand, more pediatric dentists and orthodontists are joining forces to stay competitive. But is this model right for everyone? Today, weâre joined by Dr. Chris Teeters, an orthodontist who collaborates with his wife, Dr. Morgan Teeters, a pediatric dentist. Theyâll share the benefits and challenges of integrating their specialties while maintaining separate brands. Weâll also discuss marketing strategies, referral dynamics, and the balance of business and marriage. Plus, weâll highlight the importance of in-person connections through events like the Mother of Pearl Conference. Register now for the early bird discount. Remember, there has never been a better time to be an orthodontist!
IN THIS EPISODE:
(04:52) Blending an orthodontic and a pediatric practice and working with your spouse(08:57) The advantages and disadvantages of two practices in the same building (13:33) Discussion on referrals between their practices and marketing(17:39) Dr. Teeters shares advice on engaging in a combined orthodontic and pediatric practice concept(19:27) Discussion of the Mother of Pearl Conference and the Orthodontic Pearls podcastKEY TAKEAWAYS:
Dr. Chris Teeters and his wife, Dr. Morgan Teeters, have successfully integrated orthodontics and pediatric dentistry under one roof while maintaining separate brands. This model fosters referrals between the two specialties and ensures continuity of care for young patients transitioning from pediatric dentistry to orthodontics.Their desire to serve both children and adults drove them to keep their practices separate. The pediatric practice has a superhero-themed child-centered environment, while the orthodontic office has a spa-like aesthetic, making it more appealing to adult patients.While online podcasts like Orthodontic Pearls provide valuable clinical insights, live conferencesâsuch as the Mother of Pearl Conferenceâoffer a unique opportunity for orthodontists to network, learn from top speakers, earn CE credits, and build lasting relationships.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Orthodontic Pearls - Podcast
Dr. Chris Teeters - Email
Dr. Chris Teeters - Facebook
Mother of Pearl Conference - Register for Early Bird Rates - Website
Call Dr. Teeters at 415-608-6148
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Welcome to The Golden Age of Orthodontics, the podcast that helps orthodontists compete on expertise and trust. Hosted by Dr. Leon Klempner and Amy Epstein, this show explores technology and strategies shaping modern orthodontics. In this episode, Dr. Adam Reynolds shares how Grinâs remote monitoring transformed his practice, improving efficiency, patient care, and growth. Learn why he chose Grin over other platforms, how a dedicated remote care team enhances treatment, and why differentiation is key to attracting new patients. Plus, hear real patient feedback on how Grin improves accessibility, convenience, and outcomes. Thinking about remote monitoring? This episode has what you need to know. Rememberâthere has never been a better time to be an orthodontist!
IN THIS EPISODE:
[4:59] Dr. Adam Reynolds reveals the vision for his practice: Orthodontic Design Co.[10:38] Why Dr. Reynolds chose Grin remote monitoring system and implementation [16:35] How does Dr. Reynolds promote patientâcentered care[20:41] Dr. Reynolds discusses the ROI of overall business growth and how they maximize Grin[26:36] Setting your practice apart and takeaways from patientsKEY TAKEAWAYS:
Custom digital braces, aligner therapy, and remote monitoring arenât just innovationsâtheyâre game-changers for orthodontic efficiency, treatment planning, and patient care.A well-executed remote monitoring system improves patient experience by providing continuous support, reducing unnecessary visits, and making care more accessible.True differentiation comes from aligning innovations with patient priorities. Direct engagement and feedback ensure technologies like digital monitoring enhance their experience in ways that truly matter.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Ortho Design Co. - Website
All In Orthodontic Practice Start Up - YouTube
BIOGRAPHY:
Dr. Adam Reynolds is the visionary founder of Orthodontic Design Co., based in Madison, Alabama. Passionate about creating confident smiles, he has built a reputation for delivering cutting-edge orthodontic care tailored to each patientâs unique needs.
Dr. Reynolds emphasizes the importance of personalized treatment plans, leveraging the latest technology and innovative techniques to achieve exceptional results. His practice is built on a foundation of patient-first values, ensuring every individual feels cared for, informed, and comfortable throughout their orthodontic journey.
An award-winning artist, Dr. Reynolds brings a unique creative perspective to orthodontics, designing custom braces and crafting distinctive treatment experiences. His ability to blend science and artistry sets Orthodontic Design Co. apart as a leader in innovative orthodontic care. Beyond the clinic, Dr. Reynolds is a strong advocate for patient education and digital transformation in dentistry. His mission is to merge science, technology, and artistry to create confident, lasting smilesâone patient at a time.
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Welcome to The Golden Age of Orthodontics, the podcast that keeps orthodontists ahead of the curve in innovation and patient care. Join hosts Dr. Leon Klempner and Amy Epstein as they explore groundbreaking advancements shaping the future of orthodontics. In todayâs episode, they welcome Dr. Neil Warshawsky, founder of Get It Straight Orthodontics, to discuss the transformative impact of direct 3D printing and digital workflows. Together, they delve into the revolutionary changes brought by this technology, from producing pre-polished clear aligners and nightguards to the role of teledentistry in enhancing patient care. The discussion highlights the environmental necessity of reducing waste through direct printing and recycling practices. There has never been a better time to be an orthodontist.
IN THIS EPISODE:
[5:20] Dr. Neil shares his background and contributions to orthodontics[7:11] Exploring the new wave of direct printing technology[17:06] Predictions for the future of aligners and direct printing versus thermoforming[24:33] The benefits of Ortho FX nighttime aligners[31:14] The role of teledentistry and the importance of patient comfortKEY TAKEAWAYS:
Revolutionary 3D printing has transformed orthodontics by producing clear aligners and nightguards with pre-polished surfaces, streamlining the process and reducing waste compared to traditional thermoforming methods.The daily production of millions of non-recyclable aligner models highlights the need for sustainable practices, such as direct printing and recycling initiatives, to minimize environmental impact.Customization and patient-centered approaches in orthodontics are essential for achieving better outcomes. Leveraging innovative technology like teledentistry and custom-made appliances addresses diverse patient needs, including those with special requirements. Consistency and comfort are key factors for success with aligner therapy.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Dr. Neal - Email
Dr. Neal - LinkedIn
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Welcome to The Golden Age of Orthodontics, the podcast that keeps orthodontists ahead of the curve in innovation and patient care. In todayâs episode, hosts Dr. Leon Klempner and Amy Epstein are joined by Jose Hogan, President and CEO of Align Technology They delve into how Align is reshaping the future of orthodontics with breakthrough technologies and digital solutions. Joe shares insights on how orthodontists can embrace the digital shift, addressing the challenges and benefits of transitioning to digital workflows. From AI and 3D printing advancements to reducing treatment times and minimizing office visits, this conversation looks into the transformative power of digital orthodontics and Alignâs ongoing commitment to supporting orthodontic practices worldwide. Tune in to learn how these innovations reshape patient care and practice efficiency in the orthodontic industry. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[4:40] Joe Hogan explains how Align Technology supports orthodontists[10:24] Joe predicts digital trends and advancements for 2025[14:20] Joe is hopeful that a stronger economy will be favorable to orthodontists[18:47] Joe addresses concerns from the orthodontist community[25:09] Why are so many orthodontists still using brackets and wires rather than Aligner TherapyKEY TAKEAWAYS:
Under Joe Hogan's leadership, Align Technology invests over $350 million annually in digital orthodontics, focusing on groundbreaking tools like ClinCheck and 3D controls tailored for orthodontists. Despite serving general dentists, Align Technology remains committed to innovation and partnerships within the orthodontic community.Joe Hogan highlights three innovations shaping orthodontics: the iTero Lumina scanner for faster, precise imaging, the five-minute ClinCheck for touchless digital workflows, and 3D printing as a breakthrough in aligner manufacturing. These advancements set Align Technology apart, focusing on groundbreaking platforms rather than incremental changes.Despite aligners handling 95-100% of orthodontic cases, widespread adoption could be improved by the workflow transformation required for digital integration. Joe Hogan highlights the efficiency gains of alignersâreduced treatment time, fewer visits, and scalabilityâwhile acknowledging the challenges for orthodontists in retraining staff and adapting to a digital-first approach. This shift demands commitment from practitioners.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Align Technology - Website
BIOGRAPHY:
Joseph Hogan, President and CEO of Align Technology, has led the company to significant financial success over the past eight years. With extensive leadership experience from ABB and GE Healthcare, where he increased revenues by 25% and doubled them from $7 billion to $16 billion, Hogan brings a wealth of expertise in business strategy, market development, and operational management.
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In this episode of The Golden Age of Orthodontics Podcast, Dr. Leon Klempner and Amy Epstein are joined by Dr. Shankar Rengasamy Venugopalan, Chair of the Department of Orthodontics at Tufts University. Together, they discuss the transformative impact of AI on orthodontics and digital treatment plans. Theyâll explore AI's role in treatment planning, emphasizing the need for transparency in AI algorithms and the importance of orthodontists' clinical judgment, as well as some of the limitations of AI. Dr. Venugopalan highlights the biological factors influencing tooth movement and reassures that AI cannot replace human expertise and patient-doctor relationship. Now is the time for orthodontists to embrace, rather than fear, technological advancements to enhance patient care through innovative approaches.
IN THIS EPISODE:
[3:30] Meet Dr. Venugopalan's background and expertise in orthodontics and AI[5:09] Precision medicine and its relevance in orthodontics[10:34] Dr. Venugopalan gives an overview of AI applications in diagnosis and treatment planning in orthodontics. Insights into the current state of AI research and its clinical applications.[19:12] The potential for integrating genomics and multi-modal data in orthodontic treatment. Plus, a discussion on the limitations and challenges associated with AI in orthodontics.[28:24] Will AI replace the need for orthodontists or serve as a supportive tool in treatment planning? [33:26] It is important to consider the patientâs biology in treatment outcomes and the inherent limitations of AI tools in this regard[38:21] Dr. Venugopalan encourages the development of holistic clinical knowledge beyond just biomechanics in orthodontics and expresses hope for the integration of AI in improving patient outcomes.KEY TAKEAWAYS:
AI is currently being applied in various aspects of clinical orthodontic practice, from diagnosis to treatment monitoring. These applications not only streamline clinical workflows but also enhance the quality of care provided to patients. Despite its potential, AI in orthodontics faces several challenges and limitations. One major concern is the quality and diversity of data used to train AI models, as biased or incomplete datasets can lead to inaccurate predictions. Additionally, the integration of AI into clinical practice requires significant investment in technology and training, which may be a barrier for some practices.While technology offers numerous benefits, it is essential for orthodontists to maintain their clinical judgment and expertise. Technology should be viewed as a tool that enhances, rather than replaces, the orthodontist's skills and knowledge. As technology continues to advance, the role of orthodontists is evolving to encompass new skills and responsibilities. In the future, orthodontists will need to be proficient in digital tools and data analysis to effectively incorporate technology into their practice. They will also play a crucial role in interpreting AI-generated insights and integrating them into personalized treatment plans. As the field becomes more tech-driven, orthodontists will have the opportunity to enhance patient care through innovative approaches, while also navigating the ethical and practical challenges that come with technological integration.RESOURCE LINKS
People + Practice - Website
Dr. Leon - Email
Amy - Email
People + Practice - Email
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Welcome to The Golden Age of Orthodontics, the podcast for orthodontic professionals eager to stay at the forefront of innovation and patient care. Today, hosts Dr. Leon Klempner and Amy Epstein are joined by the esteemed Dr. Luis Carriere, member of the Editorial Review Board for the American Journal of Orthodontics and Dentofacial Orthopedics (AJODO) and contributing editor of the Journal of Clinical Orthodontics (JCO). Dr. Carriere will share his expertise on improving patient and parent communication, particularly with young patients, to foster a sense of responsibility in their orthodontic journey. This approach boosts compliance and eases anxiety, transforming the patient experience. Plus, we'll dive into the mechanics and advantages of the motion appliance, including its role in dental alveolar movement and its long-term impact on growth. Get ready to explore practical tips, insights on the latest orthodontic tools, and a vision of future innovationsâbecause there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[2:50] Dr. Luis Carriere explains his approach to talking to young patients about their orthodontic journey[10:23] The importance of treatment plans that engage young patients and improve their cooperation[18:03] How to attract other patients to your practice by communication[22:31] A deep dive into the motion appliance: its function and focus on dental alveolar changes rather than skeletal modification[33:19] Dr. Carriere shares his insights on the future innovationsKEY TAKEAWAYS:
Encourage young patients to take responsibility for their orthodontic treatment by treating them as young adults. Understanding the "why" behind their role enhances cooperationEducational tools and proactive communication build trust and establish credibility with patients and families, making your practice a trusted authorityThe motion appliance primarily works through dental alveolar movements, creating a stable environment for growth in the correct sagittal and anterior direction, thus promoting long-term effectivenessRESOURCE LINKS
People + Practice - Website
Dr. Leon's - Email
Amy Epstein's - Email
People + Practice - Email
Carriere System - Website
Dr. Luis Carriere - Facebook
Dr. Luis Carriere - LinkedIn
BIOGRAPHY: Luis Carriere DDS. MSD. PhD.
Dr. Luis CarriĂšre obtained his dental degree from the University of Complutense in Madrid in 1991. He then attended the University of Barcelona, where he completed his Orthodontic training and received his Master of Science in Orthodontics in 1994. In 2006, he received his Doctorate in Orthodontics, Cum Laude, from the University of Barcelona.
Dr. CarriĂšre won the âJoseph E. Johnson Awardâ in 1995 and the International Design Award Delta Gold ADI-FAD 2009 for the âCarriere Distalizer MB.â Dr. CarriĂšre is a Member of the Editorial Review Board for the American Journal of Orthodontics and Dentofacial Orthopedics (AJODO) and a contributing editor of the Journal of Clinical Orthodontics (JCO).
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Welcome to The Golden Age of Orthodontics, hosted by Dr. Leon Klempner and Amy Epstein. In todayâs episode, we're thrilled to be joined by Dr. Maz Moshiri, a faculty member of Align Technology since 2013 and co-founder of the Aligner Intensive Fellowship. This online residency has helped nearly 5,000 orthodontists worldwide master the art of clear aligners. Dr. Maz dives deep into the future of orthodontics, sharing his insights on the latest innovations in aligner technology, the integration of AI and CBCT, and the critical role of balancing clear aligners with fixed appliances. He also provides a thoughtful discussion on Orthodontic Service Organizations (OSOs), weighing the pros and cons of joining one and highlighting the importance of choosing the right OSO for long-term success. Whether you're an industry veteran or a newcomer, this episode offers invaluable perspectives on staying ahead in the rapidly evolving world of orthodontics. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[2:51] Amy introduces Dr. Maz Moshiri, and he discusses the current state of clear aligners and customized digital braces [8:29] Dr. Maz shares his thoughts on AI and machine learning [13:47] Dr. Maz discusses the integration of CBCT[15:44] Dr. Maz discusses how graduates are prepared to enter the field of orthodontics and how he determines whether to use clear aligners or exercise the option of fixed appliances in his practice[22:19] Dr. Max shares his insights on the future of the OSO model and the importance of choosing the right OSO if joining is your decisionKEY TAKEAWAYS:
Direct print aligners also allow you to vary the thickness of the aligner and defined areas, which changes the biomechanics and can increase stiffness. This is intriguing because it may make the aligners more effective clinically, potentially using fewer attachments.AI will not replace an orthodontist. For your patient to achieve the desired goals, you need the correct diagnosis and the doctor involved in tracking the progress.It is beneficial for an orthodontist to have several resources available to move teeth because one way does not fix all problems. Having options is also beneficial for a patient.RESOURCE LINKS
Dr. Mazyar Moshiri - Email
Aligner Intensive Fellowship - Website
People + Practice - Website
Dr. Leon - Email
Amy Epstein - Email
People + Practice - Email
BIOGRAPHY:
Dr. Maz Moshiri has been a faculty member of Align Technology since 2013. He co-founded the Aligner Intensive Fellowship, an online residency that has educated nearly five thousand orthodontists worldwide on the proper treatment planning and use of clear aligners. He is a Clinical Assistant Professor in the orthodontic residency program at the Center for Advanced Dental Education at Saint Louis University, focusing on clear aligners. He serves on the clinical advisory boards of Orthodontic Partners and as an Associate Editor for the Voice of an Expert column for the AJODO Clinical Companion. Dr. Moshiri is a Diplomate of the American Board of Orthodontics and a Fellow of the American College of Dentists, the International College of Dentists, and the Pierre Fauchard Academy.
QUOTES:
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Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In this episode, we dive into a crucial yet often overlooked issue in dental and orthodontic practicesâembezzlement. Todayâs guest is David Harris, CEO of Prosperident, the worldâs largest firm investigating financial crimes committed against dentists, who shares eye-opening statistics on how pervasive embezzlement is in orthodontic practices. David sheds light on the behaviors of those who steal, the fine line between delegation and abdication, and the essential steps your HR department must take to protect your practice, including rigorous pre-employment screening. The key takeaway? More orthodontists will be embezzled than won't, making vigilance and proactive measures essential to safeguarding your business. Donât miss out on this information-packed episode.
IN THIS EPISODE:
[2:39] Amy introduces David Harris, CEO of Prosperident, a firm expert in addressing dental practice embezzlement[4:12] David explains the pervasiveness of the embezzlement problem and outlines statistics of practices who have experienced embezzlement[12:29] David discusses the difference between delegation and abdication and the behaviors of people who steal[19:31] Pre Employment screening is a must for hiring, and David shares other practices that your H.R. Department must put into place[24:23] Discussion of a proximity tag on your computer and what is the next step if someone is stealing from your practiceKEY TAKEAWAYS:
More Orthodontists will be embezzled than wonât.Practitioners donât have the time to monitor the bookkeeping aspect of their business, while the thief has all the time in the world to devise a plan to steal.An employee will gain your trust before they steal from you.RESOURCE LINKS
People + Practice - Website
Dr. Leon - Email
Amy - Email
People + Practice - Email
Prosperident - Website
Prosperident Phone Number: 888-398-2327
BIOGRAPHY:
David Harris may have the coolest job in dentistry - he gets to chase and catch those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and
Enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the worldâs largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic
Certified Public Accountant and a Certified Fraud Examiner. He is the author of the definitive book on embezzlement, the most recent Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.
In recognition of his long and distinguished service to the dental profession, David is one of a handful of non-clinicians to be honored with a Fellowship in the International Academy of Dental Facial Esthetics.
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Welcome to the Golden Age of Orthodontics with Dr. Leon Klempner and co-host Amy Epstein. In today's episode, we're excited to visit with a dear friend, Dr. Chris Cetta, the co-inventor of the precision aligner button and host of the Illuminate Orthodontic Podcast. Dr. Cetta will share the story behind licensing the precision aligner button and offer valuable advice for anyone with a product idea. We'll also dive into the latest trends in orthodontic technology. Since we're all old friends, we'll wrap up the podcast with a fun discussion about music, concerts, and our favorite bands and singers. Remember, there's never been a better time to be an orthodontist!
IN THIS EPISODE:
[2:52] Amy introduces Dr. Chris Cetta, and he shares his most memorable podcast guests and situations[9:11] Dr. Chris discusses co-inventing the precision aligner button and advice he would give to listeners who have ideas they want to bring to market[14:30] Dr. Chris explains how Dr. Richard Kaye and Dr. Leon and Amy met and made the decision to start a podcast[17:42] The pros and cons of licensing your ideas and Dr. Leon tells an invention story from 20 years ago[22:50] Dr. Jonathan Nicozisis calls in to ask a question about new trends and how to afford the technology[26:39] Dr. Leon chats about music, instruments and concertsKEY TAKEAWAYS:
A licensing approach to invention is a good path for a practicing orthodontistOften, an invention is conceived because an immediate problem needs an answerLightforce and KLO allow you to dial in treatment and use digital treatment planning, which results in shorter treatment windowsRESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Dr. Chris Cetta - Email
Dr. Chris Cetta - LinkedIn
QUOTES:
âTaking the licensing model was an interesting process. I learned a lot. I think it's a great modality for orthodontists to take. The biggest lesson I learned is to get very comfortable with the word no and embrace the word no, because if you are trying to license your product to another company, you're going to hear no a lot. And you can't let that discourage you; you can't let that break your spirit and throw in the towel. Another important thing to learn is that, when you get that no, ask for feedback from people because, if you get people to give you honest answers, you can get a lot of valuable insight into how you might be able to change your product or service to make it better along the way.â Dr. Chris Cetta
âI think the licensing model is ideal for orthodontic entrepreneurs. You will see a number of successful orthodontic entrepreneurs out there. We talked about John Pham, Adam Shulhoff, Brandon Owen, and Alfred Griffin; they've done wonderful things with their products. But not every orthodontist wants to quit being a clinician. Being a company CEO is a full-time job, which any of them can certainly tell you. I would suggest keeping the day job. Licensing is much less of a financial risk, than putting yourself out there. Another big thing is why not tap into the company's expertise in manufacturing the products, rather than trying to learn this all on your own.â Dr. Chris Cetta
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Welcome to the Golden Age of Orthodontics, where innovation meets expertise. Join host Dr. Leon Klempner and co-host Amy Epstein as they delve into the cutting-edge advancements shaping the world of orthodontics. In today's episode, we're excited to welcome April Lowry, the Director of Product at Aura and Dental Product Management at PracticeTek. April shares her insights on selecting the right software for your orthodontic practice, emphasizing the critical need for systems that prioritize both patients and staff. From essential questions to ask when evaluating new software to the impact of patient-centric solutions, this discussion is packed with valuable advice for modern orthodontic practices. If you're looking to enhance your practice with the latest technology, this episode is a must-listen. Remember: thereâs never been a better time to be an orthodontist. Tune in and stay ahead of the curve!
IN THIS EPISODE:
[3:49] Amy introduces April, who discusses how to determine the technology you need to run a potential multi-million dollar practice[10:37] April discusses implementing new technology that works bidirectionally with the software currently used[13:47] The importance of access to data through analytics or a reporting module[17:04] A discussion on improving the patient experience through specific examples and how these changes can influence patients' choice of practice[25:34] Discussion of keeping track of leads and how to make a good decision on software[33:16] Discussion of information in fields that are not migrated into new technology and the future of AI in the industryKEY TAKEAWAYS:
It is critical to make your office accessible to new patients. Patients should only provide their name, date of birth and insurance information. You may lose business if you make it too difficult to make an appointment. New technology should operate bidirectionally to transfer data between platforms and work with the software you already are using. Patients should be able to make appointments and make payments on their smartphones so the office does not have to make those entries. This method also takes the burden from office staff to enter data.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
April Lowry - Email
PracticeTek - LinkedIn
PracticeTek - Website
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Welcome to the Golden Age of Orthodontics, where we dive into the future of orthodontic care. Today, we're excited to have Kelly Riedel, the CEO of LightForce Orthodontics, as our special guest. Join us as we explore how LightForce is reshaping the industry with its revolutionary custom bracket technology. Imagine measuring and enhancing your protocols' effectiveness, all while setting a new standard in patient experience and practice efficiency. With LightForce, orthodontists can now create personalized digital treatment plans that are fast, precise, and uniquely tailored to each patient's needs. Kelly emphasizes the need to be customer-obsessed! Thereâs never been a better time to be an Orthodontist.
IN THIS EPISODE:
[4:31] Kellyâs professional background and she shares a story about Jeff Bezos and a discussion of getting and keeping great staff[12:17] Kelly shares innovations being integrated from Amazon to LightForce as she discusses their core values[18:28] Kelly describes the process at LightForce once the patient information comes from the practice[20:14] What role will AI play at LightForce[25:28] Kelly discusses the future of changing technologyKEY TAKEAWAYS:
An orthodontic practice should be built around patient needs rather than what your competition is doingLightForce designs and builds the tools they need. They donât pull them off a shelf. This sets them apart and provides essential, revolutionary services for practices and their patientsRobots can do tasks well, and humans are needed when high-value judgment and relationship building are requiredRESOURCE LINKS
People + Practice - Website
Dr. Leon - Email
Amy Epstein - Email
People + Practice - Email
Kelly Riedel - Email
BIOGRAPHY:
Kelly Riedel is the Chief Operating Officer at LightForce, provider of the world's first and only fully customized 3d printed orthodontic system. Prior to joining LightForce, Kelly was Director of Global Robotics Operations for Amazon, leading a cross-functional organization delivering all robotics technology into Amazon buildings worldwide. In this role, she managed operations across five different product design centers, coordinated with 100+ suppliers across four continents, and launched Amazonâs state-of-the-art, 350,000-square-foot Innovation Hub. An attorney by trade, she previously led the legal team for Amazon Robotics as a member of its executive team, and before that, was Senior Counsel at HMH Publishing Company, focused on technology transactions, and a member of the IP Transactions team at Skadden, Arps. She holds a B.A. from Middlebury College, a J.D. from Berkeley Law School, and was a member of the 2016 Harvard Business School Womenâs Leadership Forum. Kelly resides in Massachusetts with her husband and two children. Over her desk, she has a print that reads, âHereâs to Strong Women: May we know them. May we be them. May we raise them.â Sheâs striving to do all three.
QUOTES:
âAmazon has a lot of leadership principles. If you Google Amazon Leadership Principles, in my view, they are the best way to be a leader and a successful worker. The unique part about how Amazon uses them is they don't just have them; they read them and teach them. They live them. It is how they hire, evaluate themselves and how they evaluate others and choose what to invest in.â Kelly Riedel
âLightForce has three core values....
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We always look forward to conversations with Chris Bentson, Partner of Bentson Copple & Associates and President of the American Association of Orthodontists Foundation. In this episode, Chris delves into his past predictions while casting a visionary gaze into the future of the field. Throughout the episode, he illuminates the transformative impact of technology on orthodontic practices, stressing the paramount importance of embracing digital braces in today's landscape. Chris advocates for a forward-thinking approach, asserting that the future belongs to those willing to adapt. He confronts the reluctance of some older practitioners to embrace digital innovations, debunking notions of expense and investment hesitancy.
Chris also underscores the significance of crafting tailored treatment plans and leveraging communication and technology to meet the diverse needs of adult patients. The conversation extends to strategies for reconnecting with former patients and speculates on the future trajectory of OSOs and DSOs. Remember: Thereâs never been a better time to be an Orthodontist.
IN THIS EPISODE:
(4:52) Chris looks back on his predictions and looks forward to the future(9:44) Chris talks about the way technology has changed the ortho space and how critical it is for offices to embrace digital braces (12:55) Chris discusses aligners digital and remote monitoring, stating that is the future and that it is the older doctors who are not willing to change(15:52) Chris speaks to the doctors who feel digital is too expensive and they donât want to invest(21:15) Discussion of birth rates being down and, therefore, there are fewer kids and appealing to adults(23:02) Chris talks about making a plan, considering limited treatment, and meeting the adult patient where they are through communication and technology(26:58) Discussion of reaching out to former patients and the future of OSOs and DSOsKEY TAKEAWAYS:
If you havenât raised your rates in the last two years, raise them tomorrow. You need to take steps to overcome the rising interest rate situation.To make a digital practice work, you must trade staff costs for lab costs. Digital improves the doctorâs quality of life inside the practice, allowing them to use the extra time for patients, practice, or lifestyle. The consumer wants digital braces. Orthodontic doctors who are slow to change are the older ones who have mastered analog braces. The younger doctors, 35 - 45 years of age, want to start with digital to get ahead of the shift we are bound to see.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Bentson Copple - Website
BIOGRAPHY:
Chris Bentson is a partner of Bentson Copple & Associates in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has been working with orthodontists regarding the business aspects of their practices for over thirty years, and was recently awarded the "Outstanding Contribution to the Specialty Award by a Non-Orthodontist" from the AAO. He currently serves as President of the American Association of Orthodontists Foundation (AAOF, heâs a contributing...
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We're excited to welcome Philippe Salah, a dental industry innovator, to the show today. He is the CEO of DentalMonitoringâ, a company leading the way in transforming orthodontic care. Their groundbreaking Smart STL solution is changing the game in digital orthodontics, from creating retainers to managing adjustments during treatment. This Smart STL technology has the potential to revolutionize the future of orthodontics. Philippe and his team recognized the current system's inefficiency for both treatment and the environment, and their goal was to create a more streamlined process. Take advantage of this episode to improve your practice's efficiency and patient satisfaction.
Please note: Product availability, claims and regulatory status may differ across countries depending on local regulations. Contact your local DentalMonitoringâ representative for further information.
IN THIS EPISODE:
[5:19] Dr. Leon expresses his excitement about AI[5:58] Philippe discusses what is new and changing over the last ten years, and he explains how the next innovation, Smart STL, works for your practice[10:45] Philippe explains the impetus for the creation of Smart STL[15:57] Intraoral scanners and stage files are still needed[18:23] Discussion of the time saved with Smart STL and communicating the procedure to the patient[25:34] Philippe addresses other changes and innovations coming in the future[28:39] Philippe describes the quality management platform developed a year ago, which would be an asset to any practiceKEY TAKEAWAYS:
The future of orthodontics lies in not having patients in your chair; instead, they will be in the comfort of their own homes with the doctor using an updated STL file corresponding to their teethâs exact position. Innovation comes in increments. Smart STL will require input from the doctor regarding the anatomy of the patient's teeth and cooperation from the patient who takes a DentalMonitoringâ scan with their smartphone. Smart STL will improve the doctor's workflow, saving time and convenience for the patient, who will not have to make an unnecessary trip to the dental office.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Dental Monitoring - Website
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What can be said to a patient who cannot afford braces due to financial constraints within their family? Fortunately, there are resources available to help. On today's episode, we'll introduce you to Smiles Change Lives, a non-profit organization dedicated to making braces accessible to children. For 27 years, Smiles Change Lives has helped countless children achieve healthy, beautiful smiles. The Vice President of Operations, Alexis Barclay, will delve into the program's details and explain how you can apply. We will also hear from Dr. Victoria Lynskey, an orthodontist with a decade of experience working with Smiles Change Lives. She'll share heartwarming stories about the program's impact and the joy of transforming a child's life through the gift of braces. Tune in and discover how Smiles Change Lives can bring a brighter future to children in need.
IN THIS EPISODE:
[0:00] Dr. Leon sets up the scenario of a boy needing braces and a family who cannot afford them[5:10] Alexis explains how Smiles Change Lives is different than other nonprofits in this space[6:52] Alexis shares his music background playing electric bass in Kansas City[8:08] Alexis describes how they vet families to be eligible for Smiles Change Lives and how they help when they do not qualify[10:47] Alexis talks about the progression of qualifications for Smiles Changes Lives[13:47] Discussion of how the orthodontist participates in the program[15:22] Dr. Victoria Lynsky shares her positive experiences with Smiles Change Lives[18:01] The process of signing up with Smiles Change Lives[20:59] Alexis discusses what he sees in the future for Smiles Change LivesKEY TAKEAWAYS:
[4:53] Smiles Change Lives has been in business for 27 years, and during that time, they have learned what not to do, let alone everything to do to support their providers and their patients[7:49] There is a strategy Smiles Change Lives uses to work with families who canât financially afford braces. It begins with reviewing tax returns [10:26] The completion rate of successful orthodontic work is 99% when the patient pays something out of pocket. It also provides leverage for the parent who pays the bill but empowers them, knowing they did this for their child.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Smiles Change Lives - Website
Alexis Barclay - Email
BIOGRAPHY: Alexis Barclay
Raised across the pond in North London, Alexis moved to the US when he was just 17 years old. After living in Florida, he eventually made his way to Kansas City, where heâs been ever since.
In 2007, Alexis joined Smiles Change Lives, working at its sister company, Embrace Smiles, a promotional products company. From there, he served as Director of Provider Services for 11 years. Currently, he serves as Vice President of Operations.
When heâs not at work, you can find Alexis playing bass with one of Kansas Cityâs notable bands. He resides in Riverside, MO, with his wife, Brooklyn and three kids.
QUOTES:
âWe work with our orthodontists, figuring out what the best thing for the practices are. We are very...
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Have you had a lifelong vision to establish your own orthodontic practice, only to find obstacles such as financial constraints, roadblocks, and a scarcity of available practices hindering your pursuit? In 2020, Dr. Maggie Law embarked on her entrepreneurial journey, and she is eager to divulge insights into her experience. Maggie will candidly discuss the advantages of managing your own practice, shedding light on the positive aspects and the hurdles she encountered along the way. Tune in to this conversation, and you'll find inspiration and see Maggie's apparent joy for seeing her dream come true. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[0:00] Dr. Leon introduces todayâs topic: Starting a Practice from the Ground Up with Dr. Maggie Law[3:03] Maggie is introduced and shares her educational background and how she started her practice in 2020[9:25] Maggie shares the reasons she wanted to have her own practice[12:58] Maggie discusses how she controls her overhead costs and the financial decisions in opening a practice[19:00] Maggie answers a caller's questions regarding the benefits of having your own practice, and Dr. Leon shares some advice[24:10] Maggie shares the challenges she has faced, and she leaves the listeners with adviceKEY TAKEAWAYS:
[8:29] The first step in opening a practice is to find a location. Itâs important to research other nearby practices and, sometimes, decide how far you want to be from your home.[9:24] There are many orthodontic practice startups now, and many reasons contribute to orthodontists taking that road. One is that in the long term, the orthodontist wants to be able to make their own decisions about their career and their business. [11:36] Doctors are not selling their practices to recent graduates like they did in the past. They are selling to large OSOs because they can sell for more money. Consequently, as a recent graduate, you must open your own practice.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Maggie Law - Instagram
Orthodontics Startups - Facebook
QUOTES:
âI think one of the main reasons orthodontists want to have their practice is that we are hard workers, high achievers, goal-oriented and ultimately, working for somebody else long term is not what makes us happy.â Dr. Maggie Law
âI always say that being an associate is great until one day it's not. And then when you get to that day where you're like, wow, I could be working hard for myself, or I can be working hard for somebody else, it's like this flip, and I think most people don't choose to do startups because it is the harder path.â Dr. Maggie Law
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Feedback is the cornerstone of your practiceâs professional standing. Both patients and referring doctors actively search for reviews, underscoring the pivotal role that effective review management plays in shaping and maintaining your good reputation. Today, Jessie Pressman, the Head of Consulting at People + Practice, will impart crucial insights into navigating patient reviews. Drawing upon her extensive experience in overseeing the reputations of orthodontists, Jessie will provide proven strategies for addressing negative feedback and offer guidance on responding to positive reviews. And remember, for forward-thinking Orthos, there has never been a better time to be an Orthodontist. Itâs the Golden Age, so take advantage of it.
IN THIS EPISODE:
[0:00] Dr Leon introduces todayâs topic: Managing Your Reviews with Jessie Pressman.
[3:06] Jessie explains how managing a practiceâs reputation has changed over the years and ways that you can collect positive feedback.
[7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues.
[11:20] Jessie explains what to do and say when you get a negative review and why you never apologize.
[15:47] Jessie outlines the times you donât respond to a review and when to report them to Google.
[19:31] Jessie recommends some tips regarding getting reviews and responding to them.
KEY TAKEAWAYS:
[4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they donât think of leaving a review. You have to ask by prompting the client for a review.
[4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King.
[14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Jessie Pressman - Email
People + Practice Blog - Jessie Pressman
BIOGRAPHY:
NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust...
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Our special guest is Steven McEvoy, an IT Professional and Project Manager for MME Consulting, a computer company specializing in serving dental practices nationwide. Steve is here to discuss cyber security. He exposes the loopholes, but he also provides solutions. Orthodontic practices are lucrative, making them a prime target for hackers who can leverage you and hold your data as ransom. This episode is a must-listen-to protect your data from ransomware and bad actors.
IN THIS EPISODE:
[0:00] Dr Leon introduces todayâs topic: Cyber Security.
[4:04] Steve explains why an orthodontic practice is ripe for cyber attack.
[6:53] Steve discusses antivirus programs and has suggestions on next-gen antivirus software for orthodontic practices.
[11:19] Steve describes how a hacker can fool a staff member.
[17:14] Listener, Mark Bronski, asks how to start protecting your practice from cyber attacks?
[22:28] Steve discusses the value of staff training and using a password manager.
[28:25] Steve discusses the question of having your information in the crowd.
KEY TAKEAWAYS:
[3:35] Why is an orthodontic practice a target for cyber security threats?
[7:00] Do we still need antivirus software on my computer, and is it effective to fight off the next-gen cyber attacks?
[11:11] How do you define this phenomenon? Is it phishing scams or social engineering? How do you define it?
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
Steve McEvoy Email
MME Consulting - Website
QUOTES:
âEvery new ransomware attack is a unique thing. So an old school antivirus program was used to look for a particular pattern, an executable file that's coming in attached to an email. If it matched that pattern, it would stop it. But now it's a hacker that makes something that's completely dynamic. So there are better antivirus tools that are out there today. I refer to them as next-gen antiviruses, and they're available from multiple companies.â Steve McEvoy
âAll practices should be monitored. If someone's out shopping for one, the buzzword is an EDR. An EDR solution stands for endpoint detection and response. They're available from multiple companies like Sentinel 1 and WatchGuard.â - Steve McEvoy
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We're thrilled to welcome Trey Lawrence today as our special guest. Trey serves as the General Counsel for the American Association of Orthodontists. While AI-generated images are commonplace in daily marketing, it's essential to consider the potential risks associated with this advertising approach. Trey will delve into the legal aspects, obstacles, and potential pitfalls of incorporating AI in your orthodontic practice advertising. Additionally, he will touch upon the insights provided by the FTC and state dental boards. If you have an orthodontic practice, this episode is a must-listen, and as always, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[3:34] Trey explains the legislation regarding AI is still unsettled.
[5:17] Looking at the FTC and state dental boards will give some guidance until further legislation comes forward.
[8:00] Trey gives an example of implied claims in advertising, and he also discusses stock photography.
[11:51] A listener asks a question about the AAO's position on AI usage.
[14:21] A discussion regarding AI and written content, as well as the penalties involved in false advertising.
[22:27] Trey admits to his knowledge nothing has ever been as revolutionary to the industry as AI and discusses the pitfalls.
KEY TAKEAWAYS:
Dentistry has always been held to a higher standard by the FTC regarding truth in advertising.
An advertisement using a white coat or a microscope must have evidence supporting its claim.
Advertising can mislead the public if the patient shown in a before and after picture is not a patient of that practice.
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
Trey Lawrence - TikTok
Trey Lawrence - Instagram
QUOTES:
âThe approach that we have to take is to start from the law that currently exists, which, because it's behind the technology, is going to be outdated, but from that law, kind of extrapolate it out and then predict as to what we think the safest course of action is going to be.â Trey Lawrence
âWhen we look at the ads, is the picture an AI-generated picture that will imply a material fact about the practice? Does it show somebody with perfectly straight teeth or someone wearing braces, but they're not a patient of the practice? Because, of course, it's an AI-generated image, and they don't exist at all. Those are the things that the FTC could look at.â Trey Lawrence
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