Afleveringen
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What does it really take to reimagine the future of endpoint computing? In this special episode recorded live from IGELâs Now and Next 2025 event in Miami, I sit down with Klaus Oestermann, CEO of IGEL, to explore how cybersecurity, digital workspaces, and user experience are being transformed at the edge. Klaus is no stranger to innovation, having spent decades in high-assurance security across critical industries, and now leading IGELâs mission to simplify, secure, and modernize how enterprises manage endpoints.
Our conversation starts by unpacking the shift from traditional perimeter-based security models to a new way of thinking rooted in prevention. Klaus explains how IGEL's Preventative Security Model addresses modern threats by dramatically reducing the attack surface at the endpoint and flipping the conversation from detection and response to control and containment. With more organizations relying on hybrid work and SaaS-based applications, the endpoint has never been more criticalâor more vulnerable.
Klaus also outlines how IGEL OS is supporting everything from virtual desktop infrastructure to secure browsing, while enabling consistent user experiences across cloud, on-prem, and edge environments. But this episode isnât just about technology. Itâs about strategy.Klaus shares how IGEL is creating meaningful impact by extending device life cycles, cutting hardware replacement costs, and supporting sustainability goals. With Windows 11 upgrades looming and endpoint refresh cycles under pressure, IGEL presents a compelling alternative that balances performance with responsibility.
We also dive into the role of AI, how it's reshaping device requirements, and what it means for endpoint security moving forward. And as IGEL expands its ecosystem and reveals over 20 new announcements at this yearâs event, Klaus offers a candid look into whatâs resonating with customersâand where the industry is headed next.So what will define your endpoint strategy in 2025? And is your organization ready to lead from the edge?
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What if the next major leap in cybersecurity isn't a new tool but a smarter way to think about the edge? In this special episode recorded live at IGEL Now & Next 2025 in Miami, I sit down with John Walsh, Field CTO for Critical Sectors at IGEL, to unpack the changing face of endpoint security, the rise of zero trust, and the role of AI in shaping both threats and defenses.
John brings a careerâs worth of insight across aerospace, defense, and high-assurance systems to a conversation that covers the shifting threat landscape and how IGELâs preventative security model is helping organizations reduce complexity while strengthening security. He explores the vulnerabilities introduced by hybrid work, BYOD environments, and the increasing reliance on AI models that interact with an enterpriseâs most sensitive data.
We dive into how zero trust is evolving from a marketing buzzword into a practical framework built on collaboration, unified management, and strong policy enforcement at the endpoint. John breaks down why zero trust isnât a single product or checklist but an ecosystem of technologies and partnerships that need to operate togetherâsecurely and seamlessly.
He also explains why endpoint security still matters, how most attacks still originate at the edge, and why IGELâs immutable operating system is designed to shut down threats before they even begin. As AI-powered attacks accelerate, John also discusses the importance of reducing noise for incident response teams and the potential for AI to eventually move from defense to pre-emptive strike.
If youâre leading cybersecurity in government, finance, manufacturing, or any sector with critical infrastructure, this conversation will give you a clearer view of where endpoint protection fits into a secure, cloud-connected, AI-augmented world. What are you doing today to make sure your organizationâs edge is ready for tomorrow?
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Zijn er afleveringen die ontbreken?
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Whatâs the return on your AI investment? In todayâs episode, Iâm joined by Varun Bijlani, Global Managing Partner for Hybrid Cloud Services at IBM Consulting, to explore why 2025 is shaping up to be a pivotal year for IT leaders under pressure to deliver stronger, measurable outcomes from technology investments.
While many IT projects have historically delivered modest returns, expectations are rising. With a growing number of executives focused on increasing ROI by 25 percent or more, the ability to connect AI efforts to real business value is becoming non-negotiable.
Drawing on insights from IBM Consultingâs latest book, The Great Tech Reset, Varun outlines how the shift from experimental AI projects to production-level deployment is exposing the cracks in outdated infrastructure strategies. He explains why many businesses are trapped in what he calls a hybrid by default architecture, and how that limits the potential of generative AI. Instead, he advocates for a hybrid by design approach, one that aligns cloud infrastructure with AI goals from the outset.
We discuss the organizational mindset shifts needed to move from fragmented systems to intentionally built environments that scale with innovation. Varun also shares real-world examples of companies achieving returns as high as 3.3 times their investment through more intentional planning and execution.
As IT leaders look to reset priorities for the year ahead, how can they build the kind of foundation that allows AI to thrive? And what steps can they take today to ensure their technology choices drive value, not just cost?
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What can the UK learn from the Nordic approach to manufacturingâand how can technology play a central role in revitalising the sector? This week on Tech Talks Daily, I sat down with Simon Ranyard, Managing Director for Northwest Europe at Orange Business, to explore the strategic differences between two regions facing similar challenges but moving in very different directions.
Simon brings a unique cross-regional view, overseeing Orange Business operations across the UK, Ireland, and the Nordics. While labour shortages and productivity declines are shared concerns, Simon explains why Nordic manufacturers have responded with long-term investments in digitisation and automation, creating not just gains in efficiency but also a rise in high-skill employment. In contrast, many UK firms are still defaulting to short-term headcount increases, missing the bigger opportunity.
We discuss the data behind the divergence, including why Sweden has three times the robot density of the UK, and what that means for output and workforce transformation. Simon highlights how automation isn't about job replacement, but role elevationâmoving people away from repetitive tasks and into positions that require critical thinking and collaboration with advanced tools.
He also shares practical insight into how technologies like 5G, AR, and IoT are reshaping production environments, lowering operational costs, and helping companies stay competitive globally. With government-backed reskilling initiatives and AI now moving from theory to application, Simon makes the case for UK manufacturers to adopt a more strategic, future-facing mindset.
If you work in manufacturing, policy, or are simply curious about how different regions are using tech to solve shared problems, this episode offers real-world perspective and tactical advice. What kind of investment decisions will define the next decade of UK industryâand can a mindset shift help close the productivity gap?
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How do you turn AI investment into measurable outcomes, not just inflated expectations? In this episode, Iâm joined by Dennis Woodside, CEO of Freshworks, to unpack how mid-sized businesses can move fast with AI, show results quickly, and stay competitive without enterprise-level complexity or pricing.
Dennis shares how Freshworks is helping companies achieve real productivity gains and customer support improvements through accessible, enterprise-grade AI tools. With solutions that boost agent performance, reduce repetitive tickets, and deliver useful insights to managers, Freshworks is proving that you donât need to be a tech giant to see value from AI.
We also explore the challenges that hold mid-market businesses back from adopting AI, and how Freshworks is helping them overcome barriers with tools that are fast to implement, easy to evaluate, and flexible enough to grow with the business. Dennis also reflects on what the industry can learn from customer case studies, including how one company achieved over 250 percent ROI and saved $100,000 annually by streamlining support with AI.
If your business is exploring how to make AI work without long timelines or runaway budgets, this conversation offers a grounded view into whatâs workingâand why. Are you measuring real return on AI in your organization, or just chasing the trend?
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Why do so many businesses struggle to turn insight into impact?
At the X4 Summit in Salt Lake City, I sat down with Adam Hagerman, UX Research Director at Indeed, for a refreshingly candid conversation about how his team has helped reshape the companyâs approach to research, collaboration, and decision-making.In a tech culture that values autonomy and individualism, aligning people around a shared understanding of user needs is no small featâbut itâs exactly what Adam has been working on.
In this episode, we unpack how Indeed built a shared research framework that breaks down silos, creates a common language, and encourages teams across the business to talk to one another in more meaningful ways. Adam shares how his team tackles the challenge of information overload by focusing on relevance over volumeâand how measurement itself becomes a shared system of accountability across functions.
We also discuss the evolving role of AI in research, including how Adamâs team uses it to reduce cognitive overhead, accelerate workflows, and spark better questions. But perhaps most importantly, Adam talks about the mindset shift needed in times of rapid changeâand why embracing uncertainty and remaining curious is more productive than clinging to old ways of working.
Whether youâre a UX leader, researcher, or business decision-maker looking to get more from your data, thereâs plenty here to reflect on. How do you ensure your insights arenât just collected, but acted on? How do you build trust in research across teams? And how can we all get better at asking, âWhat problem are we actually trying to solve?â
Let me know what resonated with you. What challenges have you faced in translating research into action within your own organisation? Iâd love to hear your thoughts.
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How do we build high-performing teams in a world where colleagues might never meet face to face?
At the X4 Summit in Salt Lake City, I caught up with two standout voices from AtlassianâMolly Sands, Head of the Teamwork Lab, and Emma Crockett, Head of People Insights. Together, they bring a rich mix of behavioral science, experimentation, and data-driven strategy to the future of work. In this episode, we unpack what it really takes to design distributed work environments that foster both productivity and connection.
Molly shares how her team studies internal and external teams to understand what drives collaboration in a hybrid world, while Emma reveals how Atlassian turns insights into action by grounding people strategies in measurable outcomes. We talk about clear goal setting, the power of asynchronous communication, and how the physical workspace itself can evolve to support a flexible, purposeful culture.But this isnât just about metrics and modelsâitâs about human connection. From a delightful experiment involving âChief Vibes Officersâ and quirky team questions, to Atlassianâs scrappy and iterative approach to designing new ways of working, this episode offers real-world ideas for reimagining how teams collaborate.
We also explore the pitfalls of defaulting to old habits like Zoom fatigue and information silos, and what it takes to fix them. As we touch on people analytics, the role of trust, and the impact of thoughtful measurement, Molly and Emma remind us that even with AI and automation in the mix, work is still about people.
So, if your team is struggling with how to work better togetherâwhether youâre all remote, hybrid, or co-locatedâwhat lessons could you take from Atlassianâs approach?Let us know your thoughts. How is your organisation adapting to the realities of modern teamwork?
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What does it take to keep a 40-year-old brand rooted in nostalgia relevant in a rapidly evolving, tech-driven world?
In this special episode recorded live from the X4 Summit in Salt Lake City, I sit down with Maggie Stafford, Vice President of People Insights at Hagerty, to explore how a company best known for classic car insurance has become a technology-enabled, community-powered lifestyle brand for auto enthusiasts.
From cloud-based transformation to one-on-one customer experiences, Maggie shares how Hagerty is modernizing its approach to customer and employee engagementâwhile staying true to its mission to "save driving."
We discuss the evolution of Hagertyâs digital experience, including their $20 million investment into a modern tech stack, designed not only to improve operational efficiency but also to meet growing member expectations.
Maggie also gives a behind-the-scenes look at how the brandâs cultureâone where employees learn to drive stick and take collector cars for a spinâshapes everything from customer service to product development.
You'll hear how community remains the beating heart of the business, with more than 850,000 Hagerty Drivers Club members connecting at grassroots events and exclusive experiences like the Festival of the Unexceptional and Amelia Island Concours. We also explore how Hagerty is using data and insights to prepare for the future of car culture, at a time when automation, electrification, and driverless vehicles are becoming the new norm.
So how does a brand that celebrates the visceral joy of driving stay relevant in an era of AI and autonomy? And what can other businessesâespecially those outside the traditional tech spaceâlearn from Hagertyâs approach to transformation and loyalty?
Tune in to find out, and donât forget to share your thoughts: how do you balance tradition with innovation in your business?
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Can AI truly revolutionize customer experience, or is it just another overhyped tech trend? While most organizations recognize AIâs potential, many are still struggling to scale AI beyond pilot projects. So, whatâs holding them back?
In this episode, recorded live at the X4 Summit in Salt Lake City, I sit down with Isabelle Zdatny, Head of Thought Leadership at Qualtrics XM Institute, to explore the $860 billion opportunity AI presents for customer experience. We discuss why only 12% of organizations have a company-wide AI strategy, the disconnect between AI ambition and execution, and how companies can break free from what she calls "pilot purgatory."
Key topics include:
The three biggest ways AI will unlock business valueâfrom productivity gains to revenue growth and operational efficiency. Why AI needs to be top-down and outcome-focusedânot just a shiny tech experiment. The rise of Agentic AIâAI that doesnât just assist but autonomously manages entire workflows. How leading companies are using AI to predict and prevent customer churn, personalize interactions, and optimize operations. The biggest myths about AI in CXâand why you donât need perfect data to get started.As AI reshapes how businesses engage with customers, companies that act decisively and strategically will gain a significant competitive advantage. But will they move fast enough?
Tune in to hear real-world insights, case studies, and expert advice from Isabelle on how businesses can turn AI potential into real impactâbefore their competitors do.
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Many businesses have embraced automation, but disconnected systems and fragmented workflows still create inefficiencies. In this episode, I sit down with Charles Crouchman, Chief Product Officer at Redwood Software, to explore how organizations can build an automation fabric. a unified approach that connects processes across legacy infrastructure and modern cloud environments.
Charles explains why automation fabrics matter, how businesses can identify the best processes to automate, and why a well-structured roadmap is crucial for long-term success. He also shares insights on industry trends, including the growing role of AI in automation and how Redwood's approach enables enterprises to scale with confidence. With Redwood's recent acquisition by Vista Equity Partners and Warburg Pincus, the company is poised for even greater innovation and expansion.
We also dive into the future of automation, the balance between AI-driven decision-making and human oversight, and what businesses should consider when integrating automation across departments. Whether you're just beginning your automation journey or looking to refine your strategy, this conversation provides a practical guide to building a resilient, scalable automation framework.
Could automation fabrics be the missing piece in your digital strategy? Tune in to find out.
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When a cyber crisis strikes, leaders face intense pressure to make rapid decisions that can determine the fate of their organizations.
In this episode, I sit down with Dan Potter, Senior Director of Operational Resilience at Immersive, to explore how leaders can effectively manage high-stakes cyber incidents. From major crises like MOVEit and Log4J to the evolving landscape of AI-driven threats, Dan shares practical insights on what businesses can learn from past events to strengthen their response strategies.
We discuss the key components of a well-structured decision-making framework, how to maintain strategic focus under pressure, and why trust and psychological safety within teams are essential during a crisis. Dan also walks us through a checklist for effective leadership before, during, and after a cyber event, emphasizing the importance of continuous, hands-on training to build organizational resilience.
With cyber threats becoming more sophisticated and unavoidable, organizations need more than just technical defensesâthey need leaders who can navigate uncertainty and execute decisive action. Tune in to learn how to transform crisis management from a reactive scramble into a well-prepared, strategic response.
Are todayâs business leaders truly ready for the next cyber crisis? Letâs find out.
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Online reviews shape consumer trust, but what happens when those reviews canât be trusted? In this episode, I sit down with Anoop Joshi, Chief Trust Officer at Trustpilot, to discuss the ongoing battle against fake reviews and the role of AI in both creating and detecting fraudulent content.
With over 300 million reviews on its platform, Trustpilot has been at the forefront of combating fake reviews, recently winning 10 legal cases in the UK against bad actors. As the FTC cracks down on deceptive review practices with fines of up to $50,000 per violation, businesses must rethink their approach to online credibility. Anoop shares insights on what this regulatory shift means for companies and how Trustpilotâs AI-driven approach is evolving to stay ahead of generative AI-generated fake reviews.
We explore how Trustpilotâs transparency efforts led to the removal of 3.3 million fake reviews last year alone and why a combination of AI, metadata analysis, and human oversight is critical for maintaining trust online. As AI-generated content becomes more sophisticated, Anoop also sheds light on emerging trends and the growing need for regulatory adaptability.
If online reputation matters to your businessâor if youâve ever wondered how review platforms separate real feedback from deceptionâthis episode is packed with insights you wonât want to miss. Could AI ever be trusted to fully police itself, or will human intervention always be required to maintain trust?
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The future of medicine is being shaped by technology, and few companies are pushing the boundaries like GSK. In this episode, I sit down with Christopher Austin, Head of Research Technologies at GSK, to explore how AI, data science, and cutting-edge digital capabilities are revolutionizing drug discovery and development.
Chris shares how GSK is harnessing vast datasets, AI-driven insights, and genetic validation to speed up the identification of promising drug targets. We discuss how computational biology and machine learning are dramatically reducing the time it takes to develop new treatmentsâsometimes cutting discovery timelines in half. From selecting the right molecular designs to improving patient identification for clinical trials, technology is streamlining the entire R&D process, increasing success rates, and ultimately bringing life-saving medicines to patients faster.
We also dive into the role of generative AI in modeling diseases, designing antibodies, and optimizing clinical trials. With AI now shaping everything from drug formulation to patient recruitment, we explore what this means for the future of medicine and the ethical considerations that come with such rapid advancements.
How will AI-driven drug discovery change the pharmaceutical industry in the next decade? What challenges remain in integrating these new technologies into traditional research models? And what does all of this mean for patients and the future of healthcare? Tune in to hear how GSK is leading the charge in transforming medicine through technology.
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AI is transforming the way we experience storytelling, and few people understand this shift better than Geoff Thatcher. As the Creative Director behind the GAME ON! AI Experience at the College Football Hall of Fame, Geoff is pioneering how AI can place visitors at the heart of an attractionâturning spectators into active participants. In this episode, we explore the intersection of AI, immersive storytelling, and the evolving expectations of audiences.
Geoff shares how AI-powered personalization is reshaping museums, theme parks, and live experiences, making guests part of the narrative rather than just observers. From scanning faces to seamlessly integrating visitors into game-day experiences, he explains how technology is allowing brands and institutions to scale engagement like never before. But as AI deepens immersion, it also raises questionsâhow far will audiences expect personalization to go? Will simply watching a story unfold ever be enough again? And what ethical and creative challenges come with placing visitors inside historical exhibits, theme park rides, or even feature films?
We also dive into the economics of AI-driven experiences. How does AI influence the way attractions are designed, priced, and operated? Can small museums and local attractions afford to implement these innovations, or will personalization remain an exclusive luxury for major brands? Geoff brings his extensive experience in experiential design to shed light on how AI can be a tool to connect people through storytellingâwhen used thoughtfully.
If youâve ever wondered about the future of immersive entertainment, AI in storytelling, or how technology is redefining guest engagement, this episode is one you wonât want to miss. Will the experiences of tomorrow demand that we step inside the story? Tune in to find out.
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In this episode of Tech Talks Daily, I sit down with Cerisse Velasco, Director of Midwest and Retail Media Brand Partnerships at Zynga, to explore how mobile gaming is reshaping digital advertising and brand engagement.
While gaming has long been associated with teenage boys in basements, the reality is quite differentâZynga's audience is predominantly Millennial and Gen X women, a demographic thatâs often overlooked in marketing strategies. With mobile games like Words with Friends, Game of Thrones: Legends, and Match Factory, Zynga has built a massive entertainment platform where brands can authentically connect with engaged consumers.
We discuss how mobile gaming offers a "leaned-in" advertising experience, with players actively engaging rather than passively scrolling. From rewarded video and interactive formats to in-game integrations, Zynga is pioneering innovative ad strategies that feel natural within the gameplay, rather than interrupting it. A recent partnership with The Real Housewives is a perfect example of how brands are rethinking their approach to mobile gaming, tapping into a highly influential and purchase-driven audience.
Beyond traditional advertising, we also explore the future of gamified brand experiences, AI-powered personalization, and retail media integrations within gaming. As mobile gaming continues to dominate screen time, brands that embrace these new engagement models will have a significant edge in the evolving digital marketing landscape.
How can brands create authentic connections with audiences in gaming environments? And what does the future hold for advertising in mobile entertainment? Tune in to hear Cerisse Velasco's insights on the changing face of digital engagement.
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AI is transforming businesses' operations, but are executives ready to lead this revolution? In this episode, I sit down with Greg Shove, CEO of Section, to discuss the most significant mistakes leaders make when adopting AI and why many companies are falling behind despite all the hype.
Greg, a seasoned entrepreneur and AI strategist, shares why leaders must go beyond buzzwords and get hands-on with AI to drive real impact. He explains how organizations can build a scrappy but effective AI strategy, why CFOs increasingly embrace AI-driven efficiency, and what that means for future jobs. We also discuss how AI reshapes everyday decision-making, from the workplace to personal productivity.
Beyond the corporate world, Greg highlights a more significant concernâBig Tech's control over AI. Drawing from past experiences in Silicon Valley, he warns that AI might follow the same playbook as social media and cloud computing: get everyone hooked, then raise the price. If AI becomes indispensable, are businesses at risk of outsourcing too much cognition to just a few dominant players?
From AI's impact on job security to how leaders can create an AI-powered workforce, this conversation challenges conventional thinking on AI adoption. Whether you're an executive looking to integrate AI into your strategy or an employee navigating the shift, this episode is packed with insights to help you stay ahead.
Is AI genuinely democratizing knowledge, or are we just making ourselves more dependent on a handful of companies? And how can leaders ensure they're leveraging AI as a strategic asset rather than just another tool? Tune in to find out.
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The travel industry is at a turning point. While demand for seamless, personalized experiences has never been higher, many airlines, hotels, and travel businesses are still operating on decades-old technology that hinders innovation. In this episode, I sit down with Somit Goyal, CEO of IBS Software, to explore how the industry can break free from legacy systems and embrace a digital-first future.
With a background that includes over a decade at Microsoft and now leading one of the biggest travel tech firms, Somit shares his perspective on why true transformation requires more than just new softwareâit demands a shift in mindset. Too often, businesses treat modernization as an IT project rather than a full-scale business transformation. He explains why travel companies need strategic partners, not just vendors, to guide them through complex transitions, help them make tough choices, and build future-ready technology solutions.
We discuss how airlines and hospitality brands can rethink their operations, from passenger experiences to loyalty programs, and how AI and data-driven personalization are shaping the future of travel. Somit also highlights why listeningârather than talkingâis one of the most powerful tools leaders can use when engaging with customers and making key business decisions.
With IBS Software at the forefront of digital transformation in travel, this conversation sheds light on whatâs next for the industry and how companies can stay competitive in an era of rapid technological change. How can travel brands overcome legacy tech obstacles? What role will AI play in the evolution of airline retailing and hotel management? And why is a strategic, long-term approach essential for success? Tune in to find out.
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In todayâs hyper-connected world, the explosion of IoT devices is reshaping the cybersecurity landscapeâbut are businesses keeping up? In this episode of Tech Talks Daily, I sit down with Paul Savill, Global Practice Leader of Networking and Edge Compute at Kyndryl, to explore why traditional IT security strategies are no longer enough.
With IoT-related cyberattacks rising at double-digit rates year over year and the global number of IoT devices projected to reach 25.4 billion by 2030, enterprises face mounting challenges in securing their networks.
Paul shares insights into the biggest threats organizations are grappling with, including the growing risks of social engineering attacks, outdated infrastructure, and the widening gap between IT and OT security. With 44% of enterprise technology now considered âout of lifeâ and unsupported by vendors, businesses are unknowingly leaving themselves vulnerable to increasingly sophisticated cyber threats.
We also discuss Kyndrylâs cybersecurity training program, which has driven a fourfold increase in employee-reported phishing incidentsâa testament to the importance of ongoing education in strengthening enterprise security. Paul highlights the crucial role of Zero Trust and SASE architectures in modern network defense, using Kyndrylâs own post-IBM spin-off transformation as a case study for successfully shifting to a cloud-first, AI-driven security approach.
How can organizations modernize their infrastructure to stay ahead of evolving cyber threats? What steps should enterprises take to integrate IT and OT security more effectively? And how can AI-powered security tools help businesses navigate this rapidly changing landscape?
Tune in to hear Paulâs expert take on building a resilient, future-ready cybersecurity strategy.
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How can women in tech overcome imposter syndrome, build confidence, and support the next generation of leaders? In this special International Womenâs Day episode of Tech Talks Daily, I sit down with Stacey Fournier-Thibodaux, President of Cask NX, to discuss the challenges and opportunities women face in the technology and consulting industries.
With over 20 years of experience in professional services, global IT service delivery, and leadership at the largest pure-play ServiceNow partner, Stacey shares her personal journey from self-doubt to executive leadership. She offers practical insights into how women can navigate imposter syndrome, shift their mindset, and cultivate resilience in fast-paced, high-pressure environments.
We also explore the role of mentorship, representation, and psychological safety in creating inclusive workplaces. Stacey shares real stories of women she has mentored into leadership roles and provides actionable strategies for those looking to take bold career leaps. Whether you're an aspiring leader or looking to empower the next generation, this conversation is packed with valuable lessons on career growth, confidence, and fostering a more supportive tech industry.
As we celebrate Womenâs History Month, what steps can businesses take to retain and elevate diverse talent? How can leaders create environments where everyone feels seen, heard, and valued? Tune in to hear Staceyâs insights on building a stronger, more inclusive future in tech.
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How are fan relationships reshaping the music industry and beyond? In this episode of Tech Talks Daily, I sit down with Nick Holmstén, the visionary behind Spotify Playlists and former Global Head of Music at Spotify, to explore how fandom is becoming the driving force behind brand and artist success.
Nick shares his journey from building Tunigoâacquired by Spotify to leading TSX Entertainment in Times Square and now focusing on the future of artist-fan connections. With streaming, social media, and emerging technologies shifting the power dynamic, fans are no longer passive listeners or consumers. Theyâre shaping culture, promoting artists, and setting new industry trends.
We discuss how the rise of independent artists and direct-to-fan platforms is changing music distribution, why brands should rethink their audiences as communities rather than customers, and how blockchain could introduce new transparency and reward systems for engagement.
Nick also shares insights from his new book, Fan-Powered Futures, which explores how companies and creators can thrive in this new landscape.
With more industries embracing engagement-driven models, what lessons can businesses take from the evolution of the music industry? And how will AI, Web3, and digital innovation further transform entertainment? Tune in to hear Nickâs thoughts on whatâs next for artists, brands, and fan-powered economies.
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