Afleveringen
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In this episode Kev, Matthew and Marc dive deep into where video content fits in the marketing funnel stages. As image and video continue to dominate as the mediums of choice in digital marketing, understanding how to effectively leverage these tools is more crucial than ever. From creating initial awareness with captivating teasers to fostering long-term relationships through detailed case studies and testimonials, this episode covers the strategic deployment of video content across different stages of the consumer journey.
The hosts discuss how secondary videos can reel back those viewers who might not be fully engaged initially and emphasise the distinction between primary and secondary videos in retaining attention. They explore how businesses utilise these tools differently when dealing with B2B versus B2C contexts, tailoring the depth of content to the cost and complexity of the product on offer.
Key highlights include discussions on video types that best suit each funnel stage, from short, snappy intros aimed at sparking curiosity to in-depth reviews and user-generated content that build trust and foster community. Furthermore, the hosts reflect on the integration of video content into varied marketing strategies, citing real-world examples from industries like plumbing, car manufacturing, and consumer wellness.
Don't forget to like, subscribe, and support the channel for more insightful discussions.
#videomarketing #salesfunnel #consumerengagement #contentstrategy #brandawareness #digitalmarketing #customerjourney #marketingtips #b2bmarketing #usergeneratedcontent #testimonials #productreviews #casestudies #marketingfunnels #creativecontent
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Welcome to TriPOD - Behind the Creative, the podcast that takes you inside the world of creatives from various industries. Every week, hosts Marc Runkee, Matthew Newman, and Kevin Owens engage in insightful and often humorous discussions with guests about the behind-the-scenes of the creative process. If you're a creative professional or just fascinated by creativity, this podcast is your window into the minds and mechanics of innovative creation.
In Episode 27, titled "Are Showreels a Lie?" we delve into the fascinating world of showreels ā those compact, often flashy compilations of a creator's best work. But how truthful are they really? Do they accurately represent a person's skills or the contributions of a company? Join us as we unpack the nuances and significance of showreels in the hiring process, especially in creative industries.
We begin by defining what a showreel is and how it differs from promos and sizzle reels.
Our hosts discuss the evolution of an individual's showreel as they progress in their careerāfrom pure, grad-project compilations to more complex pieces that might feature contributions from other creatives. We also cover the ethics of including such collaborative projects and the importance of clear representation. Our lively conversation tackles critical questions like authenticity, the selective nature of these reels, and their role in openingāor sometimes closingādoors to job opportunities.
Moreover, we approach the relevance of showreels in today's digital age, where platforms like YouTube, Vimeo, and social media play a significant role in how creatives showcase their work. Whether you're a recent graduate aiming to land your first creative role or a seasoned professional looking to switch things up, this episode offers valuable insights into creating a showreel that stands out while staying true to your authentic creative voice.
Donāt forget to like, subscribe, and share our podcast if you find this episode enlightening! Tune in to TriPOD - Behind the Creative where we explore truth and myth in the creative industry.
#creativepodcast #Showreels #MediaCareer #FilmIndustry #CreativeProfessionals #PortfolioTips #JobOpportunitiesInMedia #SizzleReels #videoproductionpodcast #BehindTheCreative
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Zijn er afleveringen die ontbreken?
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Welcome to TriPOD: Behind the Creative, your favourite podcast where insights, inspirations, and the industry secrets from the realm of video production are dissected and discussed by our passionate trio of hosts. Whether you're an aspiring filmmaker, a marketing professional, or just someone curious about the magic of video creation, this is the show that peels back the veil to reveal what really goes on behind the camera.
In our latest episode 26, "The Importance of Script and Storyboard in Video Production," hosts Marc Runkee, Kevin Owens, and Matthew Newman tackle the initial yet crucial stages of video creation: scriptwriting and storyboarding. Engage with our hosts as they weigh in on why investing time in these pre-production processes can make or break a video project, delving into real-life examples from their extensive experience.
With a focus on tailoring content to both client needs and audience engagement, our hosts share invaluable pointers that emphasise clarity of message and narrative flow.
They get down to the nitty-gritty, talking about how storyboarding can be used to refine and visually align the script's messaging, demystifying the process along the way. Are 500 words too many for a 30-second commercial? Can a storyboard do more than just guide the filming process? How can technical experts play a role in enhancing the script? This episode answers these questions and more, all while touching on the challenges of balancing detail with brevity.
For content creators who want to optimize their production workflow, and for anyone curious about why every second matters, "The Importance of Script and Storyboard in Video Production" is a must-listen. So, hit that play button, give us a thumbs up if you like what you hear, and subscribe to our channel for more episodes that will elevate your creative process to the next level.
š„š¬š§ #TriPODBehindTheCreative #VideoProductionPodcast #ScriptStoryboardMagic
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š¬ Episode 25: Scott Coulter Interview - Director of Photography (DoP) /Cinematographer
In this episode, hosts Kevin Owens and Matthew Newman welcome the incredibly talented Director of Photography, Scott Coulter, whose credits include: Man Like Mobeen, G'wed, Henpocalypse!, Things You Should Have Done, Lore and the Dumping Ground.
Discover how Scott's unique approach to cinematography and his effective communication with directors result in dynamic and compelling on-screen narratives. Listen in as he dissects the delicate balance between technology and artistry and how sliders, dollies, and zoom lenses can completely revamp a show's visual identity.
From collaboration on visual approach documents to colour grading experimentation, Scott elucidates the meticulous preparation that goes into crafting a TV show's visual signature. Amidst tightly packed schedules and budget constraints, be inspired by how projects creatively push the envelope with inventive uses of colour palettes and grading solutions.
Featuring lively discussions on future technology, the role of AI in filmmaking, and navigating industry challenges, this episode is not just for aspiring cinematographers but for anyone who cherishes the narrative power of the visual image.
Also, don't miss out on Scott's personal journey, from his start at 17 or 18 to his rise as an acclaimed DOP - itās a story of perseverance and passion that many creatives can relate to.
Subscribe to TriPOD- Behind the Creative and step into the ever-evolving world of cinematic arts with professionals like Scott Coulter. Tap the bell to get notified about our newest content, and letās discover together what it takes to create the shows and films we love! #TriPODBehindTheCreative #Cinematography #FilmTV #ScottCoulter
Scott Coulter IMDB Profile: https://www.imdb.com/name/nm4561819/?ref_=nv_sr_srsg_0_tt_0_nm_8_q_scott%2520coulter
Follow Scott on Insta: https://www.instagram.com/scottcoulter_dop/
LINKS:
-Website: https://your.film/
- Follow us on Twitter: https://twitter.com/yourfilmuk
- Like our Facebook page: https://www.facebook.com/YourFilmUK
- Check out our Instagram https://www.instagram.com/yourfilm/
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šļø Welcome to the TriPOD Podcast - your behind-the-scenes pass to the creative industry! šØ Here, your hosts Matthew Newman and Kevin Owens bring their unique blend of humour and insight to the world of video production and creative storytelling.
Each week on TriPOD, we peel back the curtain to explore the successes, the challenges, and the insider tricks that drive the creative process. Whether you're a budding artist, a seasoned marketer, or just a curious mind, there's something for everyone in our journey through the landscape of creation. š„
š¢ **Episode 24 - Benefits of Hiring a Full Service Video Agency**
In this episode, Matthew, Marc and Kevin deep dive into why a full-service video agency could be the key to unlocking your project's potential. Hereās what you will uncover in Episode 24:
- A detailed explanation of the offerings from a full-service video agency.
- Steps to engage with an agency, from the first interaction to completion.
- An in-depth look at how agencies align closely with client visions and provide expert guidance.
- The advantages of integrated in-house teams, keeping your project on schedule and at peak quality.
- Testimonials on the stress-free experience and sharp communication only a single point of contact can provide.
- Real client case studies, showcasing the marked improvements when shifting from fragmented production approaches to a comprehensive full-service experience.
Plus, get a peek into the evolving services at TriPOD, including an expansion into animation, and learn the importance of having an in-house squad capable of steering your project from storyboard to screen.
Don't forget to hit that like button, subscribe, and share with fellow creatives. For personalised inquiries, reach out at [email protected]
#CreativeIndustryPodcast #MarketingTrends #VideoMarketing2024 #CreativeTrends #digitalmarketing #VideoContent #MarketingInnovation #SocialMediaTrends #ShortFormVideo #onlinemarketing #videomarketing
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In today's episode, Ep23: "5 Video Marketing Trends for 2024", we're diving head-first into the rapidly evolving realm of video marketing.
With over 90% of businesses harnessing video as a marketing powerhouse and online users devouring an average of 17 hours of video content per week, it's clear that video isn't just part of the futureāit *is* the future.
We kick things off with Video SEO, unlocking the secrets behind optimising your video content for search engines across platforms like YouTube and LinkedIn. Discover the indispensable online and AI tools, such as Cast Magic, that make transcription and optimisation a breeze, as well as the insider strategies that can propel your content to the top of the search list.
Artificial intelligence is shaking up the video scene, not just in post-production, but from the script stage itself. We weigh the pros and cons of AI's influence on creativity and whether Spielberg and Scorsese's concerns about technology compromising artistry are valid today.
Next, the spotlight shines on short-form video. We unravel why those first six to 10 seconds are crucial and discuss the seismic shift towards creating platform-specific video content. Prepare to rethink everything you know about social media marketing!
And as video consumption continues its transition to vertical formats, driven by smartphone domination, you'll learn why starting your production with this in mind is essential.
So, buckle up as we immerse you in the future of video marketingāyou might just find the inspiration you need to revolutionise the way you think about video.
#videomarketing #CreativeIndustryPodcast #MarketingTrends #VideoMarketing2024 #CreativeTrends #digitalmarketing #VideoContent #MarketingInnovation #SocialMediaTrends #ShortFormVideo #onlinemarketing
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Welcome to the latest episode of TriPOD- Behind the Creative, a podcast series offering generous peeks behind the curtains of creativity, with exclusive insights from the creative arts world. Our co-hosts, Matthew Newman and Kevin Owens, enjoy in-depth conversations with professionals, unlocking inspirational stories and valuable nuggets from their journeys.
In this 22nd episode, we welcome the multifaceted Daymon Britton. An accomplished actor turned director, Daymon has carved out a unique path in the entertainment industry. Sharing from his wealth of experience, he discusses his early ventures in filmmaking and the importance of collaboration and good communication in achieving a unified vision.
He meticulously explains the dynamics of directing different projects with varying challenges, illustrating with examples from his work, particularly the experience of directing younger actors in a show like "The Dumping Ground." Daymon also offers a profound perspective of performing emotional scenes, sharing personal inspiration, and technique in conveying complex emotions on the screen.
Beyond his professional journey, Daymon dives deep into the impact his North-East upbringing had on his career and his close relationships within the industry. He provides informative reflections on his career path, his experiences with directors like Declan O'Dwyer.
From his initial foray into acting to his seamless transition into directing, Daymon's story is a rich tapestry of triumphant successes, humbling learning curves, and influential relationships. It's a must-listen episode for those seeking an insider's view of the entertainment industry.
#DaymonBritton #BehindTheCreative #TriPODPodcast #Directing #Acting #Filmmaking #CreativeProcess #Collaboration #EntertainmentIndustry #DreamTeam #TwoDoorsDown #DumpingGround #DirectingTips #CareerTransition #Performance #Cinematography
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Welcome to TriPOD- Behind the Creative, a podcast where industry experts Matthew Newman, Kevin Owens, and Marc Runkee delve deep into the world of creative video production.
In this episode, "6 Reasons your Video will Fail... MISERABLY!", the hosts share valuable insights and practical advice to help creators and marketers avoid common pitfalls that can lead to unsuccessful video campaigns.
From the misconception that TV commercials alone can effectively reach audiences, to the challenges of accommodating multiple decision makers in the creative process, the episode sheds light on the complexities of video production and the factors that can impact its success. Listeners will also gain valuable knowledge about the optimal length for video content, the importance of tailoring messages to target audiences, and the significance of clear calls to action in driving consumer engagement.
The hosts draw on their extensive experience in producing impactful videos for various platforms, and emphasise the significance of understanding consumer behaviour, utilising the right platforms, and delivering clear, concise messaging in video content. They also share valuable insights into the evolution of advertising platforms and the need to adapt video content to engage modern audiences effectively.
Join Matthew, Kevin, and Marc as they explore the intricate world of video production, offering indispensable advice and practical strategies to assist creators and marketers in achieving successful video campaigns. Whether you're new to video production or a seasoned professional, this episode promises to provide valuable insights and actionable tips to boost the performance of your video content and drive meaningful results.
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Welcome back to TriPOD, the podcast where we dive deep into the world of creative, filmmaking, marketing and brand strategy.
In this episode we have a captivating interview with Mychael Owen of onebestway, Violet Bick Brand Consultancy, ANGELFYSH, Always Wear Red and 50odd.
We talk Brand Consulting, Brand Design, Marketing Strategy, Advertising, Fashion and Copywriting and being naked on national TV!
Discover the secrets behind the importance of brand authenticity, and the importance of being INTERESTING!
So sit back, relax, and get ready to be inspired by the wisdom and expertise of Mychael Owen on this episode of TriPOD- Behind the Creative.
#YourFilm #podcast #BehindTheScenes #CreativeJourney #PodcastEpisode #CreativeInsights #MarketingTips #CreativeLifestyle #IndustryExpert #CreativeMinds #PodcastInterview #CreativeInspiration #BrandConsultancy #MarketingStrategy #CreativeApproach #BrandStorytelling #MarketingInsights #ContentCreation #CreativeIndustry #AdvertisingTips #CreativeThinking #BrandBuilding
Visit https://www.mychael.co.uk/ to find out more about our guest, Mychael Owen
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Welcome back to TriPOD, the podcast where we dive deep into the creative world.
In today's episode, we have a special guest joining our hosts Matthew Newman and Kevin Owens.
Get ready to hear from Paul Hart, the creative mind behind CARGO, an agency that has taken a unique approach to their growth and success. Paul shares his journey, from turning down investment offers to maintaining autonomy and crafting a boutique agency. Join us as we explore the challenges, triumphs, and creative adventures that have shaped Paul's career.
We'll also delve into topics like collaboration between agencies, the perception of the northeast region, and the importance of fostering a positive work culture.
So sit back, relax, and get inspired as we go behind the scenes with Paul Hart on TriPOD - Behind the Creative Podcast.
#YourFilmPodcast #BehindtheScenes #CreativePodcast #Filmmaking #FilmIndustry #Interview #PodcastEpisode #FilmPodcast #PodcastGuest #PaulHartInterview #CreativePodcast #TriPOD #BehindTheScenes #CreativeIndustry #DesignAgency #GrowingOrganically #Autonomy #CreativeAutonomy #CreativeJourney #AgencyLife #CreativeCollaboration #CreativeCulture
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Welcome to Part 2 of 'Were TV Ads Better in the Old Days?'
You can catch this pod on our YouTube channel- complete with visuals here: https://youtu.be/gUwQ4RVeHnQ
Hosts Kevin Owens, Matthew Newman and Marc Runkee dive into the nostalgic world of old UK television commercials. Get ready for a trip down memory lane as they review iconic ads that left a lasting impact on viewers.
From the storytelling techniques to the memorable characters and catchy music, the hosts explore whether TV ads were better in the old days. They discuss beloved advertisements including:
Join the conversation as the hosts grapple with the evolving landscape of advertising regulations. Explore the intricacies of advertising rules, from targeting specific audiences to complying with modern Clearcast and ASA guidelines.
So grab some popcorn and settle in for a nostalgic journey through the world of TV advertisements! Be prepared for laughter, insights, and a lively discussion on the art of creating funny and memorable ads.
#YourFilmPodcast #BehindTheCreative #TVAds #OldDays #AdvertisingStories #UnconventionalAds #CulturalImpact #Nostalgia #InfluencerStyle #HumorousAds #CreativeWriting #FilmAnalysis #ClassicCommercials #MusicInAds #CreativePodcast #AdvertisingTrends #BrandMarketing #youtubepodcast
This video features materials protected by the fair use guidelines of Section 107 of the Copyright Act. All rights reserved to the copyright owners.
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If you haven't already- please check this pod out on our YouTube channel to watch the ads along with us!
Welcome to YourFilm's latest episode of "Tripod - Behind the Creative"!
In this fun-filled episode, hosts Kevin Owens, Matthew Newman and Marc Runkee dive into the nostalgic world of old UK television commercials. Get ready for a trip down memory lane as they review five iconic ads that left a lasting impact on viewers.
From the storytelling techniques to the memorable characters and catchy music, the hosts explore whether TV ads were better in the old days. They discuss beloved advertisements including:
Join the conversation as the hosts grapple with the evolving landscape of advertising regulations. Explore the intricacies of advertising rules, from targeting specific audiences to complying with modern Clearcast and ASA guidelines.
#YourFilmPodcast #BehindTheCreative #TVAds #OldDays #AdvertisingStories #UnconventionalAds #CulturalImpact #Nostalgia #InfluencerStyle #HumorousAds #CreativeWriting #FilmAnalysis #ClassicCommercials #MusicInAds #CreativePodcast #AdvertisingTrends #BrandMarketing #youtubepodcast
This video features materials protected by the fair use guidelines of Section 107 of the Copyright Act. All rights reserved to the copyright owners.
https://youtu.be/4Ols78v7P0A
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Intellectual Property Solicitor Kelly Hudson joins hosts Matthew Newman and Kevin Owens to discuss the world of IP, copyright, trademarks, ownership, trials, tribulations and litigation in the creative industries.
Kelly shares anecdotes about exciting moments in trials and emphasises the importance of preserving electronic data in cases. The discussion delves into copyright laws, including joint ownership and infringement.
Kelly also talks about the importance of clear contracts and the potential messiness of disputes involving them. The episode also touches on trademark law, including the difficulty of obtaining smell-based trademarks and the importance of choosing a distinctive trademark.
Listeners will gain insights into the legalities and complexities of intellectual property in creative industries.
Topics Covered:
- Introduction to the speaker and their background in civil trials
- Importance of preserving electronic data and disclosure requirements
- Copyright and ownership issues in creative industries
- Settling copyright infringement cases and the importance of good contracts and records
- Types of works that can be copyrighted and protecting other intellectual property rights
- Difficulty in obtaining smell-based trademarks and creating distinctive trademarks
- Importance of clear contracts in creative industries and the role of patent attorneys
- Strength and validity of unregistered intellectual property rights
Key Takeaways:
- Copyright covers every document and idea expression, and can be infringed through different mediums
- Joint ownership of copyright can be challenging to determine, and collaboration may complicate copyright ownership
- Settlements in copyright infringement cases are the norm, with only 5% reaching trial
- Trademark registration is relatively cheap in the UK and can build significant goodwill for a business
- Clear and precise contracts are essential to avoiding legal issues and disputes, and can save time and money in the long run
Key Facts:
- Patents are not always applicable to a product due to the nature of inventions or methods
- Copyright is a strong right that can last for a long time, as exemplified by the recent expiration of Happy Birthday's copyright
- Unregistered intellectual property rights can be just as strong and valid as registered ones
#lawyer #civiltrials #televisiondramas #nervouswitness #crossexamination #defendant #electronicdata #litigationcases #legalrequirement #relevantinformation #disclosurerequirements #copyright #jointowners #jointauthors #permission #infringement #remedies #costs #damages #publication #contracts #unregisteredtrademarks #designrights #trademarks #olfactorymarks #registeredtrademarks #disputes #patents #inventions #patentattorney #unregisteredrights #videoproduction
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In this episode of 'TriPOD- Behind the Creative' podcast the team discuss the ups and downs (fun and f**k ups) that have occurred along the way in their business journey.
Hosted by Kevin Owens, Matthew Newman and Marc Runkee.
#producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp #videoeditor #youtube
Hosted by Kevin Owens, Matthew Newman and Marc Runkee.
#producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #videoedit #productioncompany #indiefilm #graphicdesign #videoeditor #youtube
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Sarat Pediredla is the CEO & Co-founder of hedgehog lab.
After putting his early dreams of becoming a brain surgeon behind him, Sarat moved into software development. As a self-confessed 'terrible employee', he worked behind a desk as a developer in agencies for many years dreaming of going out on his own.
When he co founded hedgehog lab in 2007 the iPhone had just launched and apps werenāt really a massive market. As time went on, he realised that web development was becoming a commodity and you really needed to specialise in something specific to have a differentiated proposition. He saw mobile as a huge growth market and pivoted into this area in 2011... and hasn't looked back ever since!
In this podcast, YourFilm directors Matthew Newman and Marc Runkee chat to Sarat about his early ambitions, his personal journey, being LinkedIn famous and the meteoric rise of hedgehog lab!
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Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team.
In this mildly controversial episode of 'TriPOD- Behind the Creative' podcast, the team discuss the negatives of home working and how it can badly impact creativity and team collaboration.
Hosted by Kevin Owens, Matthew Newman and Marc Runkee.
#producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp #videoeditor #youtube
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Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera.
In this episode of 'TriPOD- Behind the Creative' podcast the team discuss how to get the most value possible from your video content.
Hosted by Kevin Owens, Matthew Newman and Marc Runkee.
#producer #photographer #videoproducer #art #videooftheday #digitalmarketing #videoproductioncompany #bts #postproduction #advertising #videomaking #contentcreator #onset #canon #branding #videoclip #shortfilm #editing #movie #sony #k #love #videoedit #productioncompany #indiefilm #graphicdesign #bhfyp #videoeditor #youtube
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Disney. Mattel. Hasbro...
Just a few of the impressive client names on the blue kangaroo roster!
In this episode of TriPOD Matthew and Kev interview North East Entrepreneur JASON KNIGHTS.
Jason founded blue kangaroo, an independent UK based creative agency in 2006 after a career in the military, then in printing and design. The agency now works with many of the biggest global brands in the toy, entertainment and licensing world and in this episode of TriPOD, we ask Jason how did he get his foot in the door of Mickey Mouse's office?
Did his lack of education ever slow down his ambitions?
What was it like 'divorcing' from a business partner?
Listen now to find out!
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Founder. Advisor. Coach. Author... In this episode of TriPOD Matthew and Marc interview RYAN HALL.
A North East native, Ryan started his career during the internet boom in the early 2000s, initially joining Newcastle-based agency FPP, before moving to TH_NK during its start-up phase.
After helping to drive impressive growth at TH_NK, Ryan moved south and co-founded Nice Agency in 2009, which was later acquired by Karmarama - who themselves were soon acquired by Accenture Interactive.
Since exiting Accenture, Ryan has been working as an advisor across a diverse portfolio of businesses, and has launched a new venture of his own, his first B2C business.
Listen to his fascinating story from bored Uni student, to company founder negotiating his multi-million pound exit, to mentor... and perfumer!
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Welcome to 'TriPOD- Behind the Creative' podcast hosted by the YourFilm creative team. We're looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera.
In this episode of 'TriPOD- Behind the Creative' podcast the team talk to Yourfilm's Callum, Junior Video Creative, about University and starting his career at YourFilm
Hosted by Matthew Newman and Marc Runkee.
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