Afleveringen
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Marcela âMeleâ Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelmanâs Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele discusses how Dove is shifting power from the brand to the people by widening the definition of beauty and adapting to societal shifts, âŠ
Continue reading "Doveâs Marcela Melero on Building a Brand People Believe In "
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Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelmanâs Justin Blake to explore the urgent challenges facing independent journalism in todayâs volatile information landscape. From the rise of autocracies to the flood of online misinformation and the rapid evolution of AI, Antonio discusses how media organizations can uphold integrity, adapt to disruption, and cut âŠ
Continue reading "Thomson Reuters Foundationâs Antonio Zappulla on Threats Facing Journalists"
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Zijn er afleveringen die ontbreken?
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Karthik Ramanna, Professor of Business & Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelmanâs Satyen Dayal to talk about his latest book, âThe Age of Outrageâ, and how business leaders can build trust amid an era of global societal grievance. âYou build trust by actually being able to do âŠ
Continue reading "Oxford Professor Karthik Ramanna on âThe Age of Outrageâ"
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Angela Williams, President and CEO of United Way Worldwide, joins Edelman’s Alex Heath for a conversation on how nonprofits can be successful in today’s environment and the power of partnerships. “Trust is key, partnership is currency,” says Angela.
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Amy Webb, CEO of Future Today Strategy Group, sits down with Edelmanâs Brooks Miller to talk about her work as a quantitative futurist, the biggest threats facing institutions today, and how businesses and brands can improve their strategic foresight. âWe all have agencyâŠThe future is not pre-determined and that is a good thing because it means âŠ
Continue reading "Futurist Amy Webb on Why We Need to Stop Fearing the Future"
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Live from SXSW, this special episode of The TrustMakers features Mindy Barry, Global Vice President, Marketing â Mars Pet Nutrition, SHEBAÂź Brand, on how the popular cat food brand is turning purpose into action. Just announced, the âReef Buildersâ documentary, presented by SHEBA, spotlights the inspiring stories of the people behind the Sheba Hope Growsâą program â part of one âŠ
Continue reading "Mindy Barry of Mars Pet Nutrition on Redefining Brand Purpose and Reef Restoration "
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Edelman’s Smita Reddy is joined by Roxy Young, Chief Marketing and Experience Officer at Reddit for a conversation about what makes Reddit a trusted source of information for so many and how brands can effectively leverage the platform to reach their consumers. “Reddit is the most human place on the internet,” Roxy says.
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Richard Edelman, CEO of Edelman, hosts Jim VandeHei, CEO and C-Founder of Axios, and interviews him about his book, ‘Just the Good Stuff’ and how the media and business leaders can build trust. First aired in May 2024.
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By 2027, most Americans will have a younger boss, yet businesses remain fixated on youth. In this episode, Chip Conleyâhospitality entrepreneur, bestselling author, and founder of the Modern Elder Academyâjoins Jackie Cooper, Global Chief Brand Officer at Edelman, to challenge outdated perceptions of aging. They discuss the power of experience in leadership, why brands must âŠ
Continue reading "The Modern Elder Academyâs Chip Conley on Why Age is an Asset "
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Kate Ryder, Founder and CEO of Maven, sits down with Justin Blake, Executive Director of the Edelman Trust Institute at the 2025 Annual Meeting of the World Economic Forum. Kate talks about her first experience at Davos this week, why she founded Maven Clinic, and how transparency and clarity in health care can build trust. âŠ
Continue reading "Davos Special Part 3: Mavenâs Kate Ryder on Innovating Womenâs and Family Health"
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Rt. Hon. Helen Clark, Former Prime Minister of New Zealand from 1999-2008, sits down with Kirsty Graham, Edelmanâs U.S. CEO, at the 25th Annual Meeting of the World Economic Forum in Davos, Switzerland. They discuss the on-the-ground reactions to President Donald Trumpâs inauguration, how the Covid pandemic impacted trust in institutions and information, and what âŠ
Continue reading "Davos Special Part 2: Fmr. New Zealand PM Helen Clark on How Inclusive Policies Can Help Address Grievance"
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Andrew Edgecliffe-Johnson, CEO Editor at Semafor, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2025 Annual Meeting of the World Economic Forum in Davos. Andrew, who has attended meetings since 2007, gives tips for navigating Davos and shares whatâs top of mind for business leaders at this yearâs meeting. âŠ
Continue reading "Davos Special Part 1: Semaforâs Andrew Edgecliffe Johnson on whatâs on CEOsâ minds at WEF"
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Nora Denzel and David Kenny, former executives and current leaders of the boards of AMD and Best Buy, respectively, join Sat Dayal, Managing Director of Technology at Edelman, for a conversation on how boards can establish and develop tech oversight. The pair co-chaired the NACDâs 2024 Blue Ribbon Commission on the topic. Nora and David discuss âŠ
Continue reading "Board Leaders on How to Strengthen Technology Oversight"
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David Simas, the Managing Director of Research and Impact at Emerson Collective, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss takeaways from the U.S. presidential elections and other elections around the world for all brand, business, and media leaders. They cover the forces at play in this yearâs elections, determining the âŠ
Continue reading "Research Director on 2024 Electionsâ Lessons in Messaging"
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Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michiganâs Ross School of Business and author of âFor the Culture,â explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why âvibesâ helped former President Donald Trump win the 2024 U.S. presidential election. âWe make decisions based off of âŠ
Continue reading "Culture Expert Explains Why Vibes Determined the U.S. Presidential Election"
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Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people âŠ
Continue reading "Building Trust in Election Coverage by Prioritizing the Citizensâ Agenda"
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In the first episode of The TrustMakersâ 2024 U.S. election series, Joe Vogel, a member of Marylandâs House of Delegates, talks with Amanda Edelman, COO of Edelmanâs Gen Z Lab, about young votersâ views of government. As a member of Gen Z himself, Delegate Vogel has perspective on what matters most to Americaâs youngest voting âŠ
Continue reading "Gen Z Politician on Whatâs Motivating the Youngest Voters "
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Kristin Lord, CEO of IREX, and Alex Heath, Edelmanâs U.S. Head of Social Impact and Sustainability, discuss how global NGOs can build trust in society from the ground up by partnering with local non-profit organizations, building personal relationships, and reminding people what they have in common with one another. âYou need to bring all the âŠ
Continue reading "CEO of global development NGO on grassroots trust-building"
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Roy Bahat, Head of Bloomberg Beta, joins Justin Blake, Executive Director of the Edelman Trust Institute to talk about why he thinks employers are the most trusted institution, based on data from the 2024 Edelman Trust Barometer Special Report: Trust at Work, and how workplaces can responsibly integrate AI. âIf we want an accelerated pace âŠ
Continue reading "Bloomberg Betaâs Roy Bahat on Responsible AI in the Workplace "
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Almar Latour, publisher of the Wall Street Journal and CEO of Dow Jones, joins Edelman CEO Richard Edelman to discuss the release of WSJ reporter Evan Gershkovich who was wrongly imprisoned in Russia, the WSJâs business model, and his hopeful vision for the media writ large. âItâs a great time for new ideas, to test new âŠ
Continue reading "Dow Jonesâ CEO Almar Latour on How Media Can Evolve to Earn Trust "
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