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In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds.
We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy toward his newsletter as a healthier, more authentic way to connect with designers and creatives.
If you’ve ever struggled with creative balance, content pressure, or simply wondered how to grow without losing yourself, this episode is for you.
All that and more when you listen to this episode:
The surprising story of landing a dream freelance client right awayWhy working with values-aligned brands makes the biggest differenceHow the pandemic reshaped Callum’s career into content creationThe double-edged sword of viral growth (and why it’s not always what you think)Setting healthy boundaries between online presence and offline lifeThe trap of comparison–and how newsletters became a safe creative outletHow to keep content authentic while standing out from the crowdWhy consistency and vulnerability resonate more than perfectionChoosing between client work, content creation, and educationThe importance of recalibrating your creative career when it driftsConnect with Callum
Website: https://callumscreativeclub.myflodesk.com/linkinbio
Instagram: https://www.instagram.com/callumscreativeclub/
Mentioned in this episode:
Callum’s Creative Club Newsletter BrickConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast.
Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible studio model, and how she has learned to adapt her business during challenging times in the industry. (yes, everyone is feeling it, you are not alone!) We also dig into creative experiments, from launching a podcast to Airbnb hosting and the importance of slowing down, setting boundaries, and choosing sustainability over hustle.
If you’ve ever wondered how to navigate client pricing, keep your creative spark alive, or find balance between parenting and running a studio, this episode is for you.
All that and more when you listen to this episode:
The inside story of working with high-profile clients Pricing challenges: balancing opportunity with sustainability Building a flexible “expand and contract” design studio modelWhy overhead isn’t always the dream (and how flexibility keeps you resilient)The slowest freelance year: adapting to industry shifts and diversifying income as an artistStarting a podcast as a creative side quest and what it really gives backHow planting “seeds” years ago is still paying off todayRethinking social media and marketing when you can’t post every dayWhy slowing down, setting boundaries, and working shorter hours can actually help creativity thriveConnect with Amber Asay
Website: https://nicepeople.com/
Instagram: https://www.instagram.com/amberasay
Nice People’s Instagram: https://www.instagram.com/nicepeople/
Women Designers You Should Know Podcast https://podcasts.apple.com/us/podcast/women-designers-you-should-know/id1741408177
Mentioned in this episode:
The Kernference https://thekernference.com (use code TYPECAST!)Ralph Tyndall Designs https://www.ralphtyndall.com/ Poosh Project https://nicepeople.com/Poosh Prisma MarkersConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.
We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their partnership. They share insights about their evolving relationship with social media–from posting daily to outsourcing content creation, and why they’re now leaning into a more authentic, less-is-more approach.
This conversation goes deep into mental health, redefining productivity, and resisting the pressure to perform for an algorithm constantly. We talk about the slow seasons, the changing online education landscape, and the importance of setting success metrics that prioritize freedom, creativity, and well-being. Plus, you’ll hear practical takeaways for protecting your creative energy and showing up as your truest self.
All that and more when you listen to this episode:
How two creatives found their perfect balance of roles without a formal planWhy personal projects can fuel your client workStrategies for setting boundaries with brand vs. personal presence online The shifting landscape of online education for creativesHow to approach slow seasons without losing momentum (or your mind)The trap of productivity-based self-worth, and how to reframe itRedefining success to align with lifestyle, not just revenue goalsPractical tips for protecting mental health while running a creative businessConnect with Weekend Creative
Website: weekend-creative.com
Saturday School: saturdayschool.com
Instagram: https://www.instagram.com/weekendcreative/
Mentioned in this episode:
The Kernference https://thekernference.com (use code TYPECAST)Adam Vicarel https://www.instagram.com/adamvicarel/Dr. Becky https://www.instagram.com/drbeckyatgoodinside/Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
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If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.
From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.
We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you.
All that and more when you listen to this episode:
Why we chose LinkedIn for a 30-day content experimentWhat we optimized on our profiles (and why it mattered)Full analytics breakdown: impressions, comments, reposts, and reachWhat made one post go semi-viralWhy bold visuals and strong hooks are everythingOur top post strategies: relatability, value, and toneUsing ChatGPT without losing your voiceWhat actually came from the experiment: leads, clients, and next stepsHow social platforms can still feel authentic if you lead with intentionMentioned in this episode:
Katie’s LinkedIn: https://www.linkedin.com/in/katie-johnson-659a9b67/ Ilana’s LinkedIn: https://www.linkedin.com/in/ilanagriffo/ Goodtype Studio: https://goodtype.us/studioPrice with Purpose: https://goodtype.us/price-with-purposeThe Kernference: https://thekernference.comConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.
We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surprising ways. From creative conferences to lettering projects for celebrities, Lisa’s journey shows how embracing new challenges can shape a fulfilling creative career.
If you’ve ever felt overwhelmed trying to price your work, balance your values with your income, or explain what it is you actually do, this one’s for you.
All that and more when you listen to this episode:
The creative career that started with late-night lettering lyrics + commission projectsHow saying yes (even to random guest room walls) can lead to celebrity gigsHow she intentionally stayed local and community-focused Murals, monsters, and making art for kidsCreating art for clients vs. creating art for yourselfReframing success as growth, not just followers or fameWhy mindset and optimism matter in freelance lifeInternships, teamwork, and scaling up without losing your soulThe emotional rollercoaster of creative pricingTeaching, workshops, and why not every gig needs to be “precious”Fergie, field hockey, roller skating, and our design-sport alter egosConnect with our guest: Lisa Quine
Instagram: @lisa_quine
Website
Mentioned in this episode:
Aveda brush project Guardians & Cavaliers mural workHoodzpahElizabeth GoodspeedMonique AimeeThe Monster ProjectIlana’s Book, Mind Your BusinessLetterWestThe KernferenceAnd a few… suConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
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Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.
We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut!) tomorrow. Gina also opens up about discovering her dream job through Wes Anderson’s Grand Budapest Hotel, what it took to break into the industry, and why she now teaches others how to do it, too.
Plus, we get honest about the myth of the perfect job, surviving unpredictable cycles of the entertainment industry, and why it’s okay if your dream role comes with tough days.
Whether you’re a design student, a film fan, or just curious about hidden creative careers, this episode is packed with insight, inspiration, and a few laughs along the way.
All that and more when you listen to this episode:
What a graphic designer actually does on a film or TV setWhy design for the screen is so misunderstood (even inside the industry) The Grand Budapest Hotel moment that changed everythingHow Gina reverse-engineered a career that didn’t exist on GoogleThe role of props, branding, and graphic storytelling in productionWhy historical research and print methods still matter for digital designsThe dream job myth: what happens when your dream is still hardTips for dipping your toe into film graphics even without industry contactsConnect with our guest:
Gina Alessi
Instagram: https://www.instagram.com/ginamadethis
Website: https://www.ginamadethis.com/
IMDB: https://www.imdb.com/name/nm7722613/
Mentioned in this episode:
Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE A Graphic Designer Made That (Gina’s Course) https://agdmadethat.com/ Manhunt (Apple TV)Annie Atkins https://www.annieatkins.com/ Grand Budapest HotelCamtasia https://www.techsmith.com/camtasia/Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
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Tag us on Instagram @Goodtype
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What actually goes on behind the scenes of a 1-million-follower art account?
In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.
From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team.
Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode!
All that and more when you listen to this episode:
How our team grew from Loomier to Goodtype The real behind-the-scenes of managing a 1M+ follower accountThe systems, strategies, and struggles we face as a small team behind a big platformWhat we’ve learned about engagement, content performance, and audience shiftsWhy reposting became risky–and how we’re adjusting to new platform rulesWhat kinds of posts are resonating most in 2025How we stay grounded and avoid the vanity metrics trapA team perspective on creative burnout, boundaries, and showing up onlineLessons from our 30-day challenge and why going viral isn’t the goalConnect with our guest:
Emily Lynn Caulfield
Instagram: https://instagram.com/emilynncaulfield
Website: https://emilynncaulfield.com
Pinterest: https://pinterest.com/emilynncaulfield
LinkedIn: https://linkedin.com/in/emilynncaulfield
Mentioned in this episode:
Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE Loomier (our biz before we became Goodtype)Notion Template for Graphic Designers https://goodtype.us/notion-template-for-graphic-designers Goodtype Studio https://goodtype.us/studio Price with PurposeConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
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Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! -
Send us a text
We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.
In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep going when the mental health stuff hits hard. It’s been a journey of learning, unlearning, and showing up as our whole selves.
We also reflect on the ups and downs of working together while navigating different work styles, energy levels, and expectations. This one’s for anyone who’s felt like they’re “too much” or “not enough”–we see you.
All that and more when you listen to this episode:
What perfectionism and ADHD really look like when collaborating How we collaborate without losing our minds (or friendship)The toll that anxiety and panic attacks can take, and what helped usWhy finishing creative projects is sometimes the most challenging partTools we use to manage time, prioritize, and avoid burnoutCreative identity and letting go of “productivity = self-worth”How different brains process time, feedback, and focusAmy Poehler (and Leslie Knope) as our collective creative spirit guideMentioned in this episode:
Creative South Conference Crop Austin ConferenceHow to Be an Imperfectionist by Stephen Guise Made by James Eisenhower Matrix Calm AppConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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Tag us on Instagram @Goodtype
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Learn from Katie and Ilana
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In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.
If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.
Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space
All that and more when you listen to this episode:
Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don’t always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode:
Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest:
Instagram: @willpat
Website: Will Paterson
YouTube: Will Paterson
Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻
In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference.
All that and more when you listen to this episode:
Why creative energy isn’t always meant to be monetizedWhat kind of content performed best and whyHow engagement metrics like saves and shares told a different story than likes How consistency affected visibility (but not necessarily growth)Honest thoughts about Instagram burnout and boundary settingWhat happened with client inquiries The power of human connection and authenticity on social mediaWhy showing your personality (and even your pet) mattersMentioned in this episode:
Brick https://getbrick.app/ Women of Type https://www.instagram.com/womenoftype Good Hang https://podcasts.apple.com/us/podcast/good-hang-with-amy-poehler/id1795483480 Made by James Email List https://themadebyjames.com/7-days-of-design-gold/Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
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Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! -
Send us a text
The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again).
We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.
All that and more when you listen to this episode:
What led to creative burnout and how Krissy managed itHow setting boundaries helped reclaim our creativityThe myth of constant hustle–and why we’re challenging it Balancing client work with personal projects What you need to know about art licensing and passive income opportunities for artistsHow we approach licensing deals and what to watch out forWorking with art agents and why it might be right for youHow outreach can build confidence and lead to more clients for your art businessMentioned in this episode:
Stacie Bloomfield Liz Kohler BrownJewel (art agent)Art Licensing BlueprintSkillshareConnect with our guest: Krissy Mast on Instagram | Website | Facebook Group
Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity.
Why defining your “enough” can transform your creative journeyHow embracing naivety can lead to unexpected opportunities in your creative career.The power of discipline to help create structure and reclaim control of your day.Focusing on meaningful connections, not metrics, on social media.How saying no to the wrong projects can make room for aligned opportunities.How resilience and self-reflection are crucial for sustainable growth.
This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with actionable advice and heartfelt stories, this episode is essential listening for creatives ready to embrace balance, authenticity, and sustainable success in their work.
All that and more when you listen to this episode:Mentioned in this episode:
Margo Font by HEXLux Coffee Co.Connect with our guest:
Instagram: @radim.malinic
Website: radimmalinic.co.uk
LinkedIn: Radim Malinic
Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.
We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives.
All that and more when you listen to this episode:
Why betting on yourself can lead to unexpected creative opportunitiesHow to balance passion projects with commercial work without burnoutThe role of joy and playfulness in running a creative businessWhy originality is your greatest asset (and how to lean into it)The realities of mass-market licensing and working with big retailersHow to make client collaborations feel valuable instead of restrictiveThe importance of defining success on your own termsConnect with our guest:
Instagram: @katesmithcompanyWebsite: Kate Smith CompanyMentioned in this episode:
Noodles the DogThe Creative Act by Rick RubinConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you?
In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retailers like Anthropologie and Nordstrom, as well as small independent boutiques.
All that and more when you listen to this episode:
What wholesale REALLY means (and how it’s different from selling direct-to-consumer)How we stumbled into wholesale and what we learned about ourselves in the processWhy so many artists get stuck when transitioning to wholesaleHow to successfully price your work for wholesale and so much more!Connect with our guest: Katie Hunt
Instagram
Website
Proof to Product Private Pod
Proof to Product Paper Camp
Mentioned in this episode:
Rachel Hetzel of Pistachio PressFree Art Licensing TrainingGet Started with Wholesale on FaireConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.
We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives.
If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you.
All that and more when you listen to this episode:
Why we’re prioritizing happiness in our art business this yearHow we set a $100K income goal (and broke it into $40K from licensing and $60K from freelance)The reality of gross vs. net income in creative workHow we use our experience to reverse-engineer our plansTips for leveraging licensing and freelancing to complement each otherWhy collaboration, delegation, and pitching are essential for scaling your creative businessHow we balance creative freedom with the realities of running a business
Kate at Folk FoundedLauren Hom of Hom Sweet Hom
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype @ilanagriffo
Keep the conversation going on Slack
Learn more about Art Licensing with Goodtype
Grow your art licensing portfolio with 5 free prompts!
G
Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye.
Why this year felt like a creative sprintOur personal and professional highlights (and a few hiccups)How pitching ourselves led to some amazing opportunitiesWhy creative fulfillment is non-negotiableThe trap of chasing external validation—and how to avoid itHow we’re setting goals that balance numbers and feelingsThe role of collaboration in reigniting creativityHow the internet distorts success (and how we stay grounded)Embracing the fluidity of creative identityWhy experimentation and curiosity are at the heart of our process
In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).
We also talk about the art of pitching yourself (because waiting for opportunities? Not our vibe), why we’re rethinking success, and how our goals have evolved to better reflect who we are now.
If you’ve ever felt stuck trying to balance creativity and business, or you’re just looking for a little inspiration to reignite your passion, we’ve got you. Let’s dive into a year of growth, self-discovery, and a few laughs along the way.
All that and more when you listen to this episode:Mentioned in this episode:
DKNGHoodzpahConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.
Why niche communities are where it’s at for creativesWhat it’s really like to work with your dream clientsWhy recognition often comes when you least expect itThe type vs. font debateHow a good curse word can break the ice in design talksThe anonymous power of impactful designWhy not taking yourself (or design terminology) too seriously is keyThe surprising comebacks of design trendsHow your audience can help you spot hidden opportunitiesWhy finding your niche can make all the differenceHow mentorship can elevate your craft with nuanced feedbackThe hidden magic of community in creative courses
So, buckle up— this episode is a perfect mix of relatable, inspiring, and just plain fun.
All that and more when you listen to this episode:Connect with our guest:
Instagram: hoodzpahdesign Website: hoodzpahdesign.comMentioned in this episode:
A Good PearDustin LeeRetro Supply coPalm Canyon DriveConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
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Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! -
Send us a text
In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.
Why networking is a secret weapon for growing in the design industry.How a creative community can give you the confidence boost you didn’t know you needed.Balancing commercial work with passion projects keeps the creative fire alive.How your role as a designer can shift and change. Taking on speculative projects might just open doors you didn’t expect.
Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography.
Packed with insights on navigating the ups and downs of a design career, this episode is a must-listen for anyone looking to balance business and creativity in the ever-evolving design world.
All that and more when you listen to this episode:Connect with our guest:
Instagram: @jamieclarketypeWebsite: jamieclarketype.comLinkedIn: Jamie Clarke TypeMentioned in this episode:
Creative MarketLogitech Creative ConsoleMartina FlorConnect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! -
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In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.
Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.
All that and more when you listen to this episode:
• Strategies for making passive income through designing fonts
• Harbor’s unique approach to pricing typefaces
• Understanding your target audience and designing with them in mind
Connect with our guest:
Instagram:pizza_water
Website: thebestgraphicdesignerintheworld.com
LinkedIn: Harbor (Pizza Water) Bickmore
Youtube: Harbor Bickmore
Mentioned in this episode:
• Tom Cunningham
• Brian Collins
• Stefan Sagmeister
Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! -
Send us a text
In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.
If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going!
All that and more when you listen to this episode:
• Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’
• The intricacies of engaging in live painting events.
• Why balancing project management with client work is so important.
• How Annica blends artistry with client work collaborating with big-name and luxury brands.
• The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals.
Connect with our guest:
Instagram: @dirtybandits
Website: dirtybandits.com
Mentioned in this episode:
• You Are Not Alone
• Type@Cooper
• Adam Kiyoshi Fujita
• I Don’t Want To Be Crazy
• The Monster Project
• Christian Schwartz
• Posca Markers
Connect with Katie & Ilana from Goodtype
Goodtype Website Goodtype on Instagram Goodtype on YoutubeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! - Laat meer zien
