Afleveringen
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In this episode, we dive into the five fundamental forces of email retention marketing and how they can transform your business.
Learn how to optimize your buyer ROI, balance retention and acquisition efforts, and use tools like GA4 to track revenue effectively. From driving second purchases to building the largest buyer list possible, we break down actionable strategies that improve cost efficiency and create a virtuous cycle for your entire marketing funnel. Whether you're a seasoned marketer or an entrepreneur looking to scale, this episode is packed with insights to help you make email your secret weapon.
0:00 â Introduction: Why Email Is the Secret to Scalable Growth
2:45 â The 5 Fundamental Forces of Email and Retention
7:30 â Email ROI vs. Ads ROI: A Practical Comparison
12:15 â How to Split Revenue by Buyer and Prospect in GA4
18:00 â Understanding Attribution: Even Attribution in GA4
24:30 â Weighted ROI and Its Impact on Marketing Strategy
29:45 â Why Second Purchases Are the Key to Retention Success
34:00 â Building the Largest Buyer List: Research-Backed Insights
#EmailMarketing #RetentionMarketing #ROI #BuyerROI #RetentionVsAcquisition #EmailStrategy #DigitalMarketing #EcommerceTips #GA4 #MarketingROI #SecondPurchaseStrategy #RetentionMatters #MarketingPodcast #GrowthHacking #EmailROI
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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Email marketing expert exclaims: "The subject line's gonna slay."
Join Jordan Gordon as he dives into the cool, often quirky world of email marketing for DTC brands. This episode is all about turning your email inbox into a powerhouse for keeping customers coming back and making new ones stick around. We're tearing apart some top-notch email strategiesâfrom Gucci's slick GIFs to Free People's eye-catching layouts. Whether you're tweaking your tactics or just curious about what makes for killer email campaigns, Jordan's insights got you covered. Hit play to discover how you can make your emails pop and keep your audience engaged. Don't forget to subscribe for more tips on stepping up your DTC game!
[00:00] Introduction [03:00] Discovering Effective Email Templates and Animated GIFs [06:15] Case Study: Totally Thomas Town and Missed Opportunities [11:30] Crafting Compelling Subject Lines with Anthropologie [14:00] Strategies for High-Frequency Email Sending [18:30] Importance of Email Presentation in Customer Perception [23:00] Aligning Email Content with Meta Ads for Maximum Impact#EmailMarketingTips #DTCBrands #RetentionMarketing #EcommerceGrowth #MarketingStrategy #InboxOptimization #CustomerRetention #DirectToConsumer #EmailDesign #GIFMarketing #AnthropologieEmails #EcommerceInsights #MarketingPodcast #CustomerEngagement #DigitalMarketing
Work with Pilothouse: â â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ â
Subscribe on YouTube: â â https://www.youtube.com/@DTCPodcastâ
Subscribe to DTC: â â https://www.directtoconsumer.co/â â
Listen to DTC Podcast: â â https://podcasters.spotify.com/pod/show/dtcpodcast
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Zijn er afleveringen die ontbreken?
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Dive into this must-listen episode of TWBERP as host Jordan Gordon unveils the top six segmentation mistakes that email marketers are making in 2024. From overlooked opportunities to critical missteps that could land your emails in the spam folder, Jordan offers invaluable insights derived from cutting-edge research and real-world audits. Whether you're a seasoned marketer or a multitasking entrepreneur, you'll learn actionable strategies to refine your segmentation, enhance engagement, and ultimately drive more revenue through effective email marketing. Tune in to transform your email campaigns and ensure you're not just another spammer in the digital noise.
[00:00:00] Introduction: The Importance of Email in Digital Marketing
[00:03:00] Mistake #1: Overlooking Non-Subscribed Buyers
[00:06:00] Mistake #2: Inconsistent Treatment of Spam and Non-Spam Audiences
[00:08:00] Mistake #3: Poor Management of Spam Complaints and Bounces
[00:10:00] Mistake #4: Underestimating the Impact of Privacy Opens
[00:13:00] Mistake #5: Misjudging Engagement Windows
[00:15:00] Mistake #6: Overvaluing Email Opens
[00:17:00] Strategy Session: Implementing Effective Segmentation
#EmailMarketing #DigitalMarketing #Segmentation #MarketingTips #TWBERP #Retention #DTC #Pilothouse
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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Discover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial case for email, sharing actionable insights on how blending email with ads can unlock higher ROI and help your business thriveâeven in tough markets. Whether you're scaling or just starting, this episode is packed with data-driven strategies to optimize your digital ecosystem.
https://docs.google.com/spreadsheets/d/1DIBg1I3bFfZVNyB4WdOh9WQ8XMNSmeNtp-h4bT0tzLM/edit?gid=1060007478#gid=1060007478
[00:00] Introduction: Why email is critical for profitability
[01:00] The financial edge: Email vs. advertising costs
[03:00] How email and ads work together for higher ROI
[05:00] Scenario 1: Email's impact on a $1M new brand
[08:30] Scenario 2: Leveraging email for a $3M scaling brand
[12:00] Scenario 3: Maximizing emailâs potential for a $12M+ brand
[15:30] Surviving tough markets with email strategies
[17:30] Blended ROI: Making email and ads greater together
[19:00] Closing thoughts: The financial case for email marketing
#EmailMarketing #RetentionStrategy #DTCGrowth #EcommerceMarketing #LowCostRevenue #MarketingROI #CustomerRetention #EmailROI #BusinessScaling #DigitalMarketingTips #AdsAndEmail
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon dives into the challenges of aligning your retention and acquisition strategies. Learn why cohesive messaging is critical for optimizing your customer journey, from the first ad click to post-purchase engagement. Discover practical insights on avoiding funnel disconnects, synchronizing email and ad campaigns, and leveraging data to justify your efforts. Whether you're scaling your DTC brand or refining your digital strategy, this episode will help you eliminate friction and unlock sustainable growth.
00:00 - Intro: The glowing inbox and the power of email retention
01:00 - Why Cohesive Messaging Matters: Aligning email and ad strategies
03:00 - Funnel vs. Broadcast Messaging: Key friction points to resolve
05:00 - Real-Life Disconnect Example: Ensuring ad-to-email consistency
07:00 - Optimizing Touchpoints: Welcome, post-purchase, and winback messages
15:00 - Metrics That Matter: Tracking revenue and ROI for alignment success
25:00 - Wrap-Up: Key takeaways and next steps for unifying messaging
#EmailMarketing #RetentionStrategies #FunnelOptimization #DTCGrowth #DigitalMarketingTips #CohesiveMessaging #CustomerRetention #AdsAndEmail #MarketingAlignment #TWBERP
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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Listen as Jordan Gordon breaks down how to create an effective site abandon email flow that moves customers further down your funnel.
Learn the importance of dynamic product grids, strategic email timing, and how to structure incentives for maximum impact. Packed with actionable insights, this guide will help you refine your email strategy and improve retention performance.
[00:00:00] Intro: Setting the stage for actionable email insights.
[00:01:00] Overview: Why site abandon flows are critical to retention strategy.
[00:02:30] Key Concept: The role of shoppable landing pages in email flows.
[00:04:00] Avoiding Pitfalls: How to send the right message based on funnel stage.
[00:06:00] Timing Strategies: Testing email cadences for optimal engagement.
[00:08:00] Dynamic Content: Building product grids tailored to user behavior.
[00:12:00] Messaging: Crafting brand-focused and customer-centric content.
[00:17:00] Incentives: When and how to introduce discounts effectively.
[00:24:00] Advanced Tips: Managing coupon usage and flow rules in Klaviyo.
[00:29:00] Final Thoughts: Implementing site abandon flows for measurable impact.
#EmailMarketing #RetentionStrategy #EcommerceTips #SiteAbandonFlow #CustomerRetention #DTCGrowth #Klaviyo #EmailAutomation #MarketingInsights #TWBERP
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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Get ready for a ringside seat at the ultimate email showdown! In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon is joined by Dougie and Grayson for the Email Fight Companion - Battle of the Brands (Fashion). We pit top fashion brands like Anthropologie, Toms, Gucci, Ralph Lauren, Arc'teryx, Duer, and more against each other in a head-to-head email marketing smackdown.
Discover which brands deliver knockout strategies in design, retention, and engagementâand which ones fall flat. From Anthropologieâs stunning visuals to Gucciâs innovative templates, weâre dissecting every detail to crown the ultimate email champion.
Perfect for marketers, brand owners, and email enthusiasts looking to learn from the pros (and maybe a few cons). Who will take the title of the best email in fashion? Tune in to find out!
0:00 - Intro: Welcome to Fashion Email Fight Night
2:00 - Matchup 1: Anthropologie vs. Toms
9:00 - Matchup 2: Armani vs. H&M
17:00 - Matchup 3: Filson vs. Huckberry
26:00 - Exhibition Match: Federal Reserve vs. Pampers
34:00 - Championship Round: Arc'teryx vs. Duer
44:00 - The Grand Finale: Gucci vs. Ralph Lauren
54:00 - Closing Thoughts: Best Email Design & Overall Champion
#EmailMarketing #EmailStrategy #RetentionMarketing #FashionMarketing #Duer #Gucci #RalphLauren #Anthropologie #Arcteryx #Toms #Huckberry #DigitalMarketing #MarketingInsights #EcommerceMarketing #MarketingPodcast
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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Want to elevate your email game?
In this episode, we dive into what it takes to âEmail Like a Top Brandâ by breaking down the key principles of freshness, flawlessness, and simplicity.
From the mindset of excellence that top brands embody to the strategies they use for eye-catching designs, seamless automations, and high-value interactions, youâll discover how to make your email program a retention powerhouse.
Whether you're a solo entrepreneur or brand-side manager, youâll get actionable insights to keep your audience engaged, loyal, and ready to buy. Tune in to learn how to build an email program that stands out and scales up!
[00:00:00] Introduction
[00:01:00] Importance of Fresh Designs - Why top brands update their look every season
[00:02:00] Automations & Workflow Excellence - Building emails that are flawless and efficient
[00:03:00] The Mindset of Excellence - Adopting a âgood enough is not enoughâ approach
[00:04:00] Embracing Simplicity - Avoiding complex templates and focusing on clarity
[00:07:00] Refresh & Repurpose - Strategies for keeping content new and relevant
[00:08:00] Audience-Centric Programming - How top brands respect their audienceâs time
[00:10:00] Avoiding Over-Sending - Setting the right frequency for your emails
[00:11:00] Automations Built to Last - Designing automations that stay relevant over time
[00:13:00] Driving Repeat Business - Building relationships that keep customers returning
[00:16:00] Multi-Channel Strategy - How email complements other brand touchpoints
[00:18:00] Understanding Channel Migration - Using data to optimize email's role in the buyerâs journey
[00:21:00] List Building & Reach - Growing your email list while keeping engagement high
[00:25:00] Calculating Optimal Send Frequency - Finding the right balance for maximum impact
[00:27:00] Wrap-Up & Key Takeaways - The essentials for emailing like a top brand
#EmailMarketing #DTCBrands #BrandingTips #CustomerRetention #DigitalMarketing #EmailAutomation #MarketingStrategy #TopBrands #RetentionMarketing #EngagementTactics #EmailDesign #EmailStrategy #SimpleMarketing #MarketingExcellence #BusinessGrowth
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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In this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business.
From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, weâll uncover actionable insights to help you adapt and thrive.
Plus, learn how consumer psychology post-election could influence spending patternsâand how to position your brand to make the most of it. Whether you're looking to optimize your customer retention strategy or make smarter marketing moves, this episode is packed with data-driven guidance to boost your DTC growth.
Donât miss outâtune in to stay ahead in an evolving economic landscape.
#DTCGrowth #ElectionResults2024 #MarketImpact #EcommerceInsights #MarginsAndTariffs #ConsumerPsychology #CustomerRetention #EmailMarketing #MarketingStrategy #USMarketTrends #EconomicOutlook #DigitalMarketing #DTCPodcast #DTCBrands #RetentionStrategies
[00:00:00] Introduction
[00:01:30] Market Reaction Overview: How the Election Results Impact DTC
[00:03:00] Key Market Indicators: Understanding the Real Economyâs Response
[00:05:00] Regional Banks & Small Caps: A Real Economy Boost for DTC?
[00:07:30] Inflation Signals in Commodities: Bitcoin, Gold, Copper, and Oil
[00:10:00] Understanding the Fear Trade and Market Stability Post-Election
[00:12:30] Positive Signs for DTC: Wage Growth and Real Economy Insights
[00:15:00] Consumer Psychology Post-Election: What it Means for Spending
[00:20:00] Reactivation Strategies for Email Marketing Success
[00:22:30] Tips for Converting Inactive Subscribers: No Address Left Behind
[00:24:30] Navigating Tariffs and Protecting Margins for Your DTC Brand
[00:26:00] Wrapping Up: Optimizing Repeat Buyers for Sustainable Growth
[00:28:00] Closing Remarks: Why Now Is a Great Time to Invest in Marketing
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In this episode of the Worldâs Best Email and Retention Podcast, we dive into how the inbox landscape has evolvedâand what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this ânew inboxing regimeâ with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring critical metrics to managing email cadences, weâll cover the essentials you need to keep your emails hitting the mark during the holiday rush. Whether you're a seasoned marketer or gearing up for your first BFCM, this episode delivers a game plan to maximize engagement, keep subscribers happy, and boost results in the busiest shopping season of the year. Tune in to stay ahead of the curve and ensure your emails are set up for success!
Hashtags:
#EmailMarketing #BFCM2024 #BlackFriday #CyberMonday #EmailDeliverability #RetentionMarketing #EmailStrategy #InboxOptimization #EmailSegmentation #DTCMarketing #EcommerceTips #EmailMetrics #HolidayMarketing #MarketingPodcast #CustomerRetention
Timestamps:
00:00 - Intro and Black Friday Email Frequency Caution
01:00 - Navigating the âNew Inboxing Regimeâ for 2024
02:45 - Importance of Monitoring Deliverability Metrics During BFCM
04:00 - Avoiding âSet It and Forget Itâ with Real-Time Adjustments
05:15 - Why Over-Sending Could Backfire and How to Stay Safe
07:00 - How to Spot and Respond to Red Flags in Your Metrics
09:00 - Best Practices for Managing Email Cadence and Frequency
10:45 - The Power of Segmentation: Buyers vs. Prospects
12:00 - Creating the Ideal BFCM âBanger Segmentâ for Maximum Impact
14:30 - The Importance of Early Clicks and Capturing Share of Wallet
16:00 - How Email Performance Compares to Ads: Cost and Profitability
18:15 - Strategies for Driving Repeat Buyers and Boosting Lifetime Value
20:00 - How Economic Volatility Impacts Email Marketing
23:00 - Email Best Practices for First-Time vs. Repeat Buyers
26:30 - Preparing for BFCM Success: Monitoring and Adjusting in Real Time
28:45 - Sneak Peek: Upcoming Webinar and Periodic Table of Segmentation
30:00 - Closing Tips and Final Thoughts on BFCM Success
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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In this episode, we dive into the art of creating email experiences that do more than just sellâthey inspire.
Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers.
We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back.
Whether youâre an email marketer, brand owner, or design enthusiast, discover actionable tips to elevate your email strategy and create a more loyal audience.
00:00 â Intro
01:00 â The Role of Non-Conversion Emails
02:30 â Filson as a Case Study: Building a Visual Experience
05:00 â Making the Most of Your Best Shots
08:00 â Crafting Seasonal Drops
10:30 â Lifestyle vs. Product Focus: Striking a Balance
13:00 â VIP Sign-Ups: Building Long-Term Engagement
15:30 â Design Choices That Work Across Devices
18:00 â The Power of Theme Features
21:00 â Filsonâs Take on Journal-Style Emails
24:00 â Closing Thoughts
#EmailMarketing #BrandStrategy #EmailDesign #FilsonEmails #CustomerRetention #AestheticMarketing #LifestyleBrand #SeasonalDrops #VIPMarketing #ContentMarketing #VisualStorytelling #Podcast #MarketingTips #EmailStrategy #DigitalMarketing
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcast
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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In this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by optimizing post-purchase email flows and turning one-time buyers into loyal repeat customers. From multi-channel strategies to specific email offers, weâll show you how to craft highly targeted messages that drive sales. Plus, learn how to leverage cross-sell opportunities and personalized offers to keep your customers coming back. Tune in and unlock the full potential of your post-purchase emails to fuel long-term growth!
[00:00:00] Introduction to Retargeting and Revenue Growth
[00:01:30] Why Post-Purchase Emails Matter for Repeat Revenue
[00:05:15] Multi-Channel Retargeting: Integrating Ads and Emails
[00:09:45] The Power of Specific vs. Blanket Offers
[00:14:20] How to Optimize Your Post-Purchase Flow
[00:19:00] Cross-Selling Strategies to Maximize Profit
[00:22:30] Creating Multi-Channel Campaigns for Post-Purchase
[00:26:45] Key Takeaways and Revenue-Boosting Tips
#EmailMarketing #RetentionMarketing #CustomerRetention #PostPurchaseEmails #EmailOptimization #DTCMarketing #eCommerceGrowth #DigitalMarketing #MultiChannelMarketing #RetentionStrategies #MarketingPodcast #LoyaltyMarketing
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ
Subscribe on YouTube: â https://www.youtube.com/@DTCPodcastâ
Subscribe to DTC: â https://www.directtoconsumer.co/â
Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast
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Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying â40% offâ for the sixth time isnât just okayâitâs essential.
Discover:
How to segment your audience for maximum impact
The surprising truth about customer purchase behavior during BFCM
Why SMS is a game-changer for inbox competition
Tips to turn your Black Friday buyers into loyal repeat customers
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
00:00 - Intro: The importance of consistency in Black Friday messaging
01:30 - Who Are You Targeting? Understanding the different email interactions during BFCM
03:45 - The Power of Repetition: Why sending similar offers is essential for sales
06:00 - Optimizing for One-Time Openers: Focusing on those who purchase after opening just one email
09:00 - SMS Strategy: Using SMS to boost engagement during Black Friday
11:00 - Email Segmentation Tips: Separating buyers from prospects
14:00 - Subject Line Secrets: Crafting high-performing subject lines for launches and sales
17:00 - Engagement Strategies: How to handle Apple Privacy Opens
19:30 - Navigating the New Spam Rules: Preparing for tighter email filters this BFCM
22:00 - Post-BFCM Retention: Turning Black Friday buyers into repeat customers
24:00 - Quick Tips: Key takeaways to boost your Black Friday sales strategy
#EmailMarketing #BlackFriday2024 #CyberMonday #BFCM #EmailStrategy #RetentionMarketing #SMSMarketing #EcommerceTips #HolidaySales #CustomerRetention #DigitalMarketing #EcommerceGrowth #EmailSegmentation #DTCBrands #MarketingPodcast
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"The purpose of the pod is to raise the bar on email throughout the industry."
Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email program success by analyzing key metrics like open rates, click-through rates, and revenue attribution. Whether you're a beginner or a seasoned pro, this episode lays the foundation for mastering email metrics and boosting engagement.
Timestamps:
[00:00] Introduction and Welcome to the Podcast
[02:00] The Importance of Engagement for Email Deliverability
[05:00] How to Measure Email Program Success: Key Metrics to Track
[12:00] Klaviyo vs. Google Analytics: Understanding the Differences
[16:00] Common Email Marketing Mistakes and How to Avoid Them
[22:00] How to Improve Open Rates and Click-Through Rates
[29:00] The Role of Segmentation in Boosting Engagement
[34:00] Closing Thoughts and Whatâs Next in the Series
Hashtags:
#EmailMarketing #RetentionMarketing #Klaviyo #EmailMetrics #OpenRates #ClickThroughRate #CustomerEngagement #EmailStrategy #InboxOptimization #EmailDeliverability #DigitalMarketing #EcommerceMarketing #SpamPrevention #RevenueAttribution #EmailSegmentation
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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Welcome to TWBERP!
In this episode of The Worldâs Best Email and Retention Podcast, we dive deep into the four essential pillars every email marketer needs to master for effective retention.
Whether youâre just starting or optimizing your existing program, these strategies will help you drive higher engagement, boost repeat purchases, and maximize your subscribers' lifetime value.
Tune in for actionable tips to elevate your email retention game.
Work with Pilothouse: â https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcastâ Subscribe on YouTube: â https://www.youtube.com/@DTCPodcastâ Subscribe to DTC: â https://www.directtoconsumer.co/â Listen to DTC Podcast: â https://podcasters.spotify.com/pod/show/dtcpodcast[00:00:00] Introduction â Episode overview and what to expect.
[00:02:15] Introduction to Email Retention â Why retention is more important than acquisition.
[00:06:40] Pillar 1: Foundations â Laying the groundwork for a solid email strategy.
[00:11:05] Pillar 2: Design â How email visuals play a critical role in retention.
[00:17:30] Pillar 3: Performance â Structuring high-performance email campaigns that convert.
[00:22:55] Pillar 4: Engagement â Creative ways to keep your audience engaged long-term.
[00:28:45] Q&A Segment â Listener questions on email automation and personalization.
EmailMarketing #RetentionMarketing #DigitalMarketing #EmailStrategy #CustomerEngagement #EmailCampaigns #MarketingTips #DTCMarketing #MarketingPodcast #EmailRetention #EmailDesign #EcommerceMarketing #BusinessGrowth #CustomerLoyalty
