Afleveringen

  • What’s the State of Your Business in 2026? (June 2026 Member Meetup)

    What’s the State of Your Business in 2026? (June 2026 Member Meetup)

    · The WP Minute+

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    The WP Minute’s June 2026 member meetup asked a simple question: What’s the state of your business in 2026?

    Eric Karkovack and Kurt von Ahnen led a discussion of what’s working, what’s not, and what’s changed this year. We dig into AI’s impact on the market, the importance of resilience, and why foundational knowledge is still valuable. It’s timely advice for freelancers, agencies, and product makers who want to stay ahead of the game.

    Takeaways:

    The economy has seen ups and downs, affecting business operations.Resilience and consistent effort can lead to eventual success.AI is changing the landscape, but human expertise remains crucial.Building relationships and reputation is key to business growth.Freelancers should focus on their core competencies to thrive.AI can be a distraction from essential business practices.Foundational knowledge in web development is still important.Clients often prefer expert solutions over DIY approaches.Marketing strategies must adapt to changing consumer needs.The future of business looks hopeful with the right strategies.

    Important Links:

    Agency Action Podcast: thewpminute.com/subscribeThe WP Minute+ Podcast: thewpminute.com/subscribe

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  • How To Teach WordPress Like a Pro

    How To Teach WordPress Like a Pro

    · The WP Minute+

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    Teaching is the focus of this episode of The WP Minute+ podcast. Allie Nimmons joined Eric to share her tips for helping others learn WordPress. Allie’s journey has been unique, moving from studying theater to becoming a web designer. She leaned on those experiences to teach others via a series of LinkedIn Learning courses and one-on-one coaching. Tune in to get an inside look at Allie’s teaching methods and her advice for technically-minded professionals working with clients.


    Takeaways:

    Allie's background in theater enhances her public speaking skills.Clients often feel intimidated by WordPress; empathy is key.Identifying common client questions can improve teaching methods.Creating courses requires understanding the audience's perspective.Clients often struggle with maintaining design consistency on their sites.Page builders can be overwhelming due to the multitude of options available.It's crucial to educate clients on the differences between WordPress.com and self-hosted WordPress.org.Training should start early in the client relationship, even during the proposal phase.Understanding a client's learning style can enhance the training process.Providing ongoing support and reassurance helps build client confidence.Documentation and video resources can be beneficial for client training.Building a strong relationship with clients can lead to referrals and repeat business.Clients need to feel comfortable asking questions without fear of judgment.Investing time in client education can lead to better website management and satisfaction.


    Important Links:

    Connect with Allie: Website | LinkedInWeb Pro GeeksWordPress Essentials Course on LinkedIn LearningThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

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  • Hosting Providers Have Become Strategic Partners

    Hosting Providers Have Become Strategic Partners

    · The WP Minute+

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    JetHost’s Metodi Drenovski joins Matt on this episode of The WP Minute+ podcast to discuss all things hosting. Metodi shares the importance of understanding customer needs and AI’s role in providing support. He also offers insight into educating users and the opportunities for agencies within the WordPress hosting ecosystem.

    In addition, Metodi tackles the competition between WooCommerce and Shopify, AI’s fitness for site building, and the role hosting companies play in the landscape. It’s an episode packed with valuable perspective!

    Note: JetHost is a Pillar Sponsor of The WP Minute.


    Takeaways:

    JetHost is a key player in the WordPress hosting market.Understanding customer needs is crucial for hosting companies.AI can assist but should not replace human support.Educating customers about hosting limitations is challenging.Agencies can thrive by adapting to new technologies.WooCommerce needs better integration with WordPress.Shopify's ease of use is a significant advantage.Users often realize the limitations of their AI-built solutions.WordPress may become more appealing after a site owner experiments with AI.Agencies need reliable hosting support to avoid crises.AI tools can lead to unexpected costs and complexities.Trust and communication are key in the hosting industry.

    Important Links:

    JetHostConnect with Metodi: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • From Plugin Security to Better AI Workflows with Zack Katz

    From Plugin Security to Better AI Workflows with Zack Katz

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, GravityKit’s Zack Katz joins Eric to discuss his company’s forward-thinking features, including cryptographic signing on plugin updates and the new Block MCP tool. Zack shares that the recent plugin supply chain attacks inspired a more secure method for product distribution – potentially the first for a commercial plugin. Meanwhile, Block MCP fills a gap in the current WordPress AI landscape by working within the native block structure, rather than raw HTML. This episode provides you with the inside scoop on making WordPress safer and more user-friendly.

    Takeaways:

    Cryptographic signing ensures plugin updates are secure.Supply chain attacks are a real concern for plugin developers.GravityKit is the first to implement cryptographic signing in WordPress plugins.The Block MCP tool addresses frustrations with existing MCPs.AI can significantly enhance the editing experience in WordPress.Granular editing is simplified with the Block MCP tool.The Block MCP tool can automatically identify and use the best blocks.Internal linking can be improved using AI with the Block MCP.The plugin allows for non-destructive edits and easy rollbacks.

    Important Links:

    GravityKit products now give you a stronger reason to trust what you installIntroducing Block MCP: the WordPress MCP we built because nothing else workedBlock MCP: GitHub | PluginThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Can WordPress Keep Up With AI?

    Can WordPress Keep Up With AI?

    · The WP Minute+

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    This episode of The WP Minute+ podcast features Matt’s chat with Beaver Builder’s Robby McCullough. They discuss the evolution of Beaver Builder, including its recent AI integrations. You’ll find takes on the current sentiment within the WordPress community, the importance of open source, and how to adapt in the age of AI. Robby also shares his thoughts on user expectations and the future of web design.

    Takeaways:

    Beaver Builder is evolving with AI integration.The Assistant Pro plugin is still operational but has been integrated into Beaver Builder.The WordPress community often engages in ‘drama farming’ with negative narratives.AI is being explored in WordPress core, showing a new direction.Open-source ethos remains strong in the WordPress community.User expectations for AI tools need to be managed effectively.AI can enhance design but should not replace human creativity.The baseline for web design is improving compared to the past.Beaver Builder aims to provide a cohesive design experience with AI.

    Important Links:

    Beaver Builder: Twitter/X | WebsiteConnect with Robby: Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Inside the Surge of WordPress Supply Chain Attacks

    Inside the Surge of WordPress Supply Chain Attacks

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Anchor Hosting owner Austin Ginder joins Eric to discuss the recent surge in supply chain attacks affecting WordPress plugins. Austin shares his experiences managing security for thousands of WordPress sites and how AI has transformed his approach to identifying vulnerabilities. It all led him to launch WP Beacon, a tool designed to uncover compromised plugins and enhance security measures. This episode is packed with actionable advice for keeping your WordPress websites safe and secure.


    Takeaways:

    Supply chain attacks are increasingly common in WordPress plugins.AI is revolutionizing the way developers approach security.Regular code audits are essential for maintaining site security.WP Beacon aims to identify and report compromised plugins.The cleanup process for hacked sites can be complex and challenging.Security measures must evolve to keep pace with AI advancements.Collaboration with security teams is crucial for effective responses.Identifying patterns in compromised plugins can help prevent future attacks.Site owners should prioritize vulnerability scanning and malware detection.The future of WordPress security relies on proactive measures and AI integration.


    Important Links:

    WP BeaconThe Great Security Reset of 2026Connect with Austin: LinkedIn | Twitter/X | WebsiteThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Why Passion Still Matters in WordPress Products

    Why Passion Still Matters in WordPress Products

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric sits down with Marcus Burnette, founder of WellPlayedWP, a new plugin membership service, and The WP World (a media partner of The WP Minute). Marcus fills us in on his journey in the WordPress community and the unique business model of WellPlayedWP. He shares insights into the included plugins, their use cases, and the importance of customer feedback in shaping the service. Marcus demonstrates his passion for the WordPress community and building useful tools. In all, it’s the same spirit that brought many of us to WordPress in the first place!

    Takeaways:

    WellPlayedWP is a plugin membership service offering a library of niche plugins.The service aims to simplify plugin management with a single license for multiple plugins.Marcus emphasizes the importance of side projects for learning and growth.The target audience for WellPlayedWP is primarily agencies and freelancers.Pricing strategies were carefully considered to ensure affordability and value.Customer feedback will play a crucial role in the development of new features.The plugins are designed to solve specific problems faced by users.The conversation reflects the passion and community spirit within the WordPress ecosystem.

    Important Links:

    WellPlayedWPThe WP WorldConnect with Marcus: LinkedIn | Twitter/X | WebsiteThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Going In-Depth With Web Pioneer Jeffrey Zeldman: Part 2

    Going In-Depth With Web Pioneer Jeffrey Zeldman: Part 2

    · The WP Minute+

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    This episode of The WP Minute+ podcast features part II of Eric’s conversation with Jeffrey Zeldman. This time around, Jeffrey discusses his transition to working at Automattic. He shares thoughts on company culture, the role of WordPress in maintaining an open web, and the challenges posed by AI in the digital landscape. Jeffrey also emphasizes the importance of accessibility and the need for continuous adaptation in the ever-changing web environment.


    Takeaways:

    Jeffrey says that working at Automattic offers a supportive and innovative environment.WordPress is a powerful tool for web creators.The future of the web is intertwined with AI advancements.Privacy concerns are paramount in the age of AI.The web's survival depends on adapting to new technologies.Community and collaboration are still essential in the tech industry.

    Important Links:

    Jeffrey Zeldman PresentsA List ApartThe Web Standards ProjectConnect with Jeffrey: Bluesky | LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Going In-Depth With Web Pioneer Jeffrey Zeldman: Part 1

    Going In-Depth With Web Pioneer Jeffrey Zeldman: Part 1

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric sits down with Jeffrey Zeldman, a pioneer in web design and co-founder of the Web Standards Project and A List Apart. They discuss his journey into web design, the challenges of early web development, the birth of web standards, and the evolution of CSS and accessibility. Jeffrey shares insights on the collaborative nature of the web and the importance of creating a more inclusive digital space. This is the first in a two-part series.

    Takeaways:

    Jeffrey initially disliked web design but grew to love it.The early web lacked standards, leading to chaotic development. Jeffrey’s experience with the Batman Forever website is a prime example.Jeffrey played a key role in the Web Standards Project.The introduction of CSS revolutionized web design.Accessibility became a crucial focus in web development.Collaboration among developers was essential for the adoption of standards.The educational component of web design was lacking in the early days. The early web design community shared knowledge freely.The push for web standards was akin to the open-source movement.


    Important Links:

    Jeffrey Zeldman PresentsA List ApartThe Web Standards ProjectBatman Forever website: Web Design MuseumConnect with Jeffrey: Bluesky | LinkedInCSS Zen GardenThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • The Keys To Building a WordPress-Focused SAAS

    The Keys To Building a WordPress-Focused SAAS

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric chats with Matt Schwartz, founder of CheckView, a SaaS focused on automated testing. The discussion focuses on challenges and insights of starting a SaaS product in the WordPress ecosystem. Matt fills us in on his agency roots, the decision to build a SaaS over a plugin, market research, customer insights, and advice for aspiring founders. Matt’s story is a great inspiration for anyone who wants to build a product from the ground up!

    Takeaways:

    CheckView was created to address checkout issues in e-commerce experienced by Matt’s agency clients.The decision to build a SaaS was based on minimizing resource use on client sites.Market research involved talking to agencies and validating the product idea.The challenges of WordPress-specific SaaS include managing plugin compatibility.Customer support is crucial for addressing user issues and misunderstandings.Founders should validate their market and customer needs thoroughly.SaaS products may take time to break even financially.Education about automated testing is essential for agency owners.The future of SaaS will involve more testing and trust in technology.

    Important Links:

    CheckViewInspry (Matt’s Agency)Connect with Matt: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Finding AI’s Place in Web Hosting

    Finding AI’s Place in Web Hosting

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Matt Medeiros chats with Matt Telfer, the Marketing Director at 20i, a web hosting company. They discuss Telfer's role at 20i, the dynamics between marketing and sales teams, and how marketing strategies have evolved in the hosting industry, particularly with the rise of AI. Matt shares his insights on the importance of human interaction in marketing, the launch of 20i's AI assistant, and the unique aspects of the UK hosting market. They also explore reseller hosting opportunities, customer feedback, and the future of hosting technology.

    Takeaways:

    20i focuses on both WordPress and other hosting solutions.The sales team at 20i emphasizes honesty and customer satisfaction.Organic and paid search are the primary marketing drivers for 20i.AI is changing the landscape of marketing and customer expectations.Human interaction is crucial for building brand credibility.20i launched an AI assistant to enhance customer support.Reseller hosting is a viable option for agencies to generate recurring revenue.Customer feedback is integral to 20i's development process.Cultural differences exist between UK and US hosting markets.

    Important Links:

    20i.comG2 TrustpilotConnect with Matt Telfer: LinkedInThe WP Minute’s Hosting Decoded CourseThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Managing Your Vibe Coding Junk Drawer

    Managing Your Vibe Coding Junk Drawer

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric and Matt are joined by Stranger Studios co-founder Kim Coleman to discuss the pros and cons of vibe coding. We tackle the question of how to generate and maintain code responsibly, with tips to help you employ best practices. You’ll also find real-world use cases for improving your customer support and development workflow through AI.

    Don’t be overwhelmed by your vibe-coding junk drawer! We have the solutions to help you leverage AI without the headaches.

    Takeaways:

    The AI junk drawer concept accelerates learning but produces runaway complexity without discipline.Vibe coding as a mental model transforms the creative process from a solo effort to a collaborative, iterative skill-building activity.Always test and review AI outputs to ensure security and real-world value.Maintain an organized repository to enhance resilience and prevent burnout from chasing every new AI feature.Implement low-risk releases and actively seek user feedback to ensure sustainability and trust.Focus on high-level design and project frameworks to promote standardization and maintainability.Selling AI-assisted products requires balancing automation with human touch to preserve trust and relational depth.Managing multiple AI platforms and tools calls for adaptive memory solutions and flexible agents.

    Important Links:

    Stranger Studiosautomem.aiConnect with Kim: Instagram | LinkedIn | Kim's BlogThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • You Aren’t Responsible for Your Client’s Privacy Policy

    You Aren’t Responsible for Your Client’s Privacy Policy

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric is joined by Donata Stroink-Skillrud, president of Termageddon. Donata highlights the importance of privacy compliance for websites and explains that most modern sites need a privacy policy to avoid legal consequences and gain user trust. Privacy-friendly websites are now a key differentiator in the market, and she provides practical advice on how to inform clients about data collection tools, such as Google Analytics and Facebook Pixel.

    Donata also discusses common bad practices, such as using templated privacy policies and ignoring compliance, and offers strategies for maintaining up-to-date policies as laws evolve. She stresses that failing to address privacy can cost businesses leads, sales, and reputation, and encourages a proactive approach to compliance. This episode is essential for web developers, agencies, and small business owners who want to protect their business and build trust with their visitors.

    Takeaways:

    Privacy and compliance are strategic assets, not just legal hurdles.The true cost of neglecting privacy isn’t just fines – it’s lost trust.Agency and freelancer responsibilities should focus on informing, not taking ownership of compliance.Continuous maintenance and monitoring are essential for effective privacy policy management.Transparency on tools and data collection builds trust and legal clarity.Privacy laws act more like a confusing maze than a coherent framework.AI tools are helpful assistants but untrustworthy legal or policy sources.

    Important Links:

    TermageddonConnect with Donata: LinkedInGDPR Enforcement TrackerThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • AI + Humanity = A Better Customer Experience?

    AI + Humanity = A Better Customer Experience?

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric is joined by Malcolm Peralty of Pressable. Malcolm shared his extensive experience with WordPress and Drupal (including their differences) and filled us in on his role at Pressable. He also gave us a peek into innovative AI integrations for website management, the importance of a human element in customer service, and his journey as a co-author of a novel.

    Takeaways:

    Experience across CMS ecosystems broadens solution conceptualization and accelerates innovation.Transparent AI automation reduces manual effort while maintaining user trust and understanding.Combining AI insights with human oversight enhances quality and trust.Technical account managers (TAMs) guide clients’ technical growth, fostering loyalty and innovation.Open communication and leadership accelerate adaptation and empower employees.Engaging in diverse projects fosters teamwork and innovative problem-solving.

    Important Links:

    PressableConnect with Malcolm: Website | LinkedIn | Twitter/XMalcolm’s Book: Second Class SupersThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • The Future of WordPress With Mary Hubbard

    The Future of WordPress With Mary Hubbard

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric Karkovack is joined by Mary Hubbard, the Executive Director of WordPress. Mary gives us the scoop about her first year in the role, the project’s momentum, community engagement, and upcoming developments for WordPress 7.0. They also explore the challenges and opportunities in open-source leadership, AI integration, and community revitalization. It’s a can’t-miss episode for anyone interested in the future of WordPress!

    Takeaways:

    Much of Mary’s first year as Executive Director was spent immersed in the WordPress community.WordPress 7.0 will be a milestone release, with an AI connector, revamped media handling, and responsive design controls.Nobody knows what the future holds for AI, but WordPress will be ready to adapt.Non-coding WordPress contributions should be acknowledged.Meetups are a vital part of building a community.The WordPress educational programs aim to attract the next generation of contributors.

    Important Links:

    Read Mary’s Post: Big Picture Goals for 2026WordPress Community MeetupsConnect with Mary: WordPress.org | LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • WordPress in Your Browser? How my.WordPress.net Makes the CMS Personal

    WordPress in Your Browser? How my.WordPress.net Makes the CMS Personal

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, we explore the new my.WordPress.net project. It’s a browser-based WordPress sandbox that emphasizes privacy, portability, and AI integration. WordPress contributors Alex Kirk and Brandon Payton join Eric to demonstrate how this tool might transform personal and professional workflows.

    The demo covers potential use cases, including a contact management app, chat-to-blog functionality, and an experimental AI playground.

    Takeways:

    my.WordPress.net represents an evolution from traditional server-based WordPress to a browser-based, private environment.Built with WordPress Playground, the project is user-focused.Early iterations support personal projects like CRMs, private blogging, and family memories.Plugins are rebranded as app-like modules for tailored functionality.You can use AI integration for content creation, plugin modification, and automation.Plans include syncing between devices and environments.A private, local environment is a sandbox for experimentation before production deployment.Future potential use cases include private social networks, personal dashboards, and community app development.Alex and Brandon note the importance of user-centric design to lower barriers for non-developers.There are opportunities for community innovation with new WordPress-based apps.

    Important Links:

    my.WordPress.netYour Browser Becomes Your WordPressMatt Mullenweg: WordPress EverywhereTechCrunch: WordPress debuts a private workspace that runs in your browser via a new service, my.WordPress.netThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • How GoDaddy Is Using AI To Improve the WordPress UX

    How GoDaddy Is Using AI To Improve the WordPress UX

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric Karkovack chats with Adam Warner from GoDaddy. Adam fills us in on the company’s community engagement, the Airo® AI suite, and its agency program. The discussion also examines how GoDaddy is integrating AI into its offerings, the importance of personal relationships in business, and the tools available for agencies to manage their clients effectively. The conversation highlights the future of WordPress in the context of AI and the ongoing developments at GoDaddy.

    Takeaways:

    Airo® simplifies user experience for website building and other tasks.Building personal relationships is still crucial for customer satisfaction.The agency program at GoDaddy supports growth and improves efficiency.Airo™ Site Designer for WordPress caters to both DIYers and professional builders.GoDaddy Pro Hub offers a centralized location for client management.GoDaddy’s tools aim to streamline site maintenance and client interactions.AI integrations are a key focus for GoDaddy’s future developments.Community feedback directly influences GoDaddy’s product roadmap.

    Important Links:

    Airo®:
    –Reintroducing Airo™​​ for WordPress: Full WordPress, full control
    –Try Airo® for freeGoDaddy Agency ProgramGoDaddy Pro HubGoDaddy Agent Name ServiceConnect with Adam: Bluesky | LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • The Keys to a Sustainable WordPress Community

    The Keys to a Sustainable WordPress Community

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Eric is joined by Mary Job, who shares her journey from studying philosophy to becoming a leader in the Nigerian WordPress community. Mary discusses the importance of community building, the challenges of volunteering, and the need for sustainable practices in open-source contributions. She emphasizes the role of businesses in giving back to the community and the necessity of engaging the next generation of WordPress users and contributors. The conversation highlights the ethical considerations in technology and the value of human connection in the digital space.

    Takeaways:

    Philosophy has shaped Mary’s approach to community and technology.Community building requires understanding and empathy towards people.Mary’s journey into WordPress began with a love for writing.The Nigerian WordPress community was built through intentional outreach and meetups.Sustainable community practices are essential to prevent burnout.Businesses should be intentional about their contributions to the WordPress ecosystem.Every contribution to WordPress, no matter how small, is valuable.Engaging the next generation is crucial for the future of WordPress.Volunteering can be sustainable and rewarding without compromising passion.

    Important Links:

    Mary Job’s WebsiteConnect with Mary: LinkedInRead Mary’s HeroPress Essay: WordPress Gave Me the Perfect IdentityThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Do Founders Make Great Marketers?

    Do Founders Make Great Marketers?

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Ben Pines shares his journey from being an early employee at Elementor to starting his own consulting business focused on founder-led marketing. He discusses the unique challenges business owners face in marketing, the importance of building authority, and the current state of the WordPress plugin market. The episode also includes thoughts on attention, monetization, and distribution, with an emphasis on the need for a strategic marketing approach. Ben also highlights the significance of community engagement and finding internal motivation for business owners.

    Takeaways:

    Founder-led marketing requires a unique mindset and hunger for business.Trusting others to represent your brand can be challenging for owners.Building authority involves being in the know for your audience.SEO is becoming less effective for plugin marketing.WordPress product monetization strategies need to adapt to changing market conditions.Community engagement is crucial for building relationships and authority.Balancing human connection with scalability is a key challenge.Internal motivation is essential for business owners to succeed.

    Important Links:

    Ben’s WebsiteConnect with Ben: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
  • Proven Sales Strategies for Your WordPress Agency

    Proven Sales Strategies for Your WordPress Agency

    · The WP Minute+

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    On this episode of The WP Minute+ podcast, Matt Medeiros welcomes Olly Feldman, the Head of Global Sales at Hosting.com. Together, they discuss the intricacies of agency sales and the importance of building relationships to understand client needs. Olly shares insights on how agencies can level up by focusing on their core competencies and productizing their services for scalability. He emphasizes the significance of consultative selling, where understanding the client’s pain points leads to better solutions and stronger partnerships. The conversation also touches on the evolving role of AI in sales processes, highlighting both its benefits and limitations in fostering genuine human connections.

    Takeaways:

    Focus on building relationships, not just closing deals.Productizing services allows for scalability and efficiency.Understanding client pain points is key to consultative selling.AI can enhance sales processes but can’t replace human connection.Niche down to understand your clients better and serve your target market.

    Important Links:

    Hosting.comConnect with Olly: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
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