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Guests Ron Latz and Gyi Tsakalakis join Charley for a no-holds-barred exchange on the digital doâs and donâts of managing your data and brand on the online marketplace.
They rant. They cross-talk. They go straight for the nerve to find the pulse of what it really means to forge a meaningful business outcome through digital marketing.
Tune in to learn how to own your data and marketing assets, the critical of benefits of owning your website, and the crucial strategies for understanding your marketing contracts.Google resources mentioned in this episode:
Adviser guide: Working with Third Parties
Creating helpful, reliable, people-first content
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LinkedIn | Youtube | Attorney Sync
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Charley and Tom are back with Episode 2 in their powerful 8-part series on law firm marketing.
Whether you're two years into growing your firm or twenty years into leading oneâmarketing matters more.
More than the quality of your legal services.
More than the relationships you've built.
More than what you do or how you do it.
In this episode, Charley and Tom flip the marketing script. They show you how to move beyond the either/or mindset and into a world of marketing ANDsâwhere you don't have to choose between strategy and authenticity, between branding and relationships, between clients now and growth later.
You'll discover how to:
Refine your marketing by asking smarter, clarifying questions ANDâŠAttract the right clients while building a brand that resonates ANDâŠCultivate high-value relationships AND establish a compelling digital presence.And there's more.
This conversation is a roadmap to dynamic marketing that saves you time, money, and energyâwhile positioning your firm to grow with clarity and confidence.
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Want help growing? Learn more about our Catalyst Coaching Program.
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Subscribe to the Lead Counsel Podcast to catch the other half of our series.
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Charley and Thomas Tona of the Lead Counsel Podcast are back with another installment in our multi-week collaboration â diving deep into the real, raw challenges (and solutions) of law firm entrepreneurship.
When youâre running your own firm, itâs easy to fall into the trap of thinking you have to do it all yourself. Hiring feels like a risky expense. But today, we flip that thinking on its head â and show you why you canât afford to go it alone.
Tom and I break down exactly how to hire responsibly â the when, the how, and the why â so you can build the team that fuels your firmâs sustainable growth.
Inside this episode:
The biggest hiring mistakes to avoid (and how to see them coming).The mindsets that naturally attract top talent to you.The simple anchoring rules that set your firm up for long-term success.How to spot the real pain points that tell you itâs time to hire.Be sure to subscribe to Tomâs channel, the Lead Counsel Podcast, so you donât miss our previous episode on mastering your firmâs money mindset â and everything still to come.
Subscribe to Lead Counsel to catch the next episode.
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Charley and Thomas Tona of the Lead Counsel Podcast kick off a multi-week collaboration where they tackle the most interesting, thought-provoking problems and solutions in law firm entrepreneurship.
The collaboration kicks off by tackling the question: Where the heck did my time go? From time management hacks to best the best practices for a mindful, healthy work life, these two hosts pack the wisdom of both their shows into a single episode, including:
Key steps to getting more time on your clock.Mastering the power of stillness.How to trim down administrative tasks to put your energy into being the Chief Entrepreneur.And more!
Subscribe to Lead Counsel to catch the next episode.
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Brad Scott, aka The Probate Guy, dives deep into the world of numbers and cracks the code on using math to drive law firm success. Scott talks about how embracing data can transform your decision-making, streamline operations, and skyrocket your firmâs growth.
The Three crucial pillars, and key metrics, of law firm operations.Optimize your firmâs performance, and your decision making, with data. Managing your time with data analysis.
Ditch the number struggle and adopt strategies to cross every data hurdle, including:
And more!
Don't let math anxiety hold you back â it's time to embrace the numbers and watch your firm soar to new heights!Join our Catalyst Coaching Program.
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In this high-impact solo episode, Charley Mann of Law Firm Alchemy pulls back the curtain on one of the most overlooked and underutilized growth strategies in the legal world: multimedia marketing.
The critical difference between mono-media, siloed media, and true multimedia marketing.Centralizing your message for maximum impact across every platform.Combining direct response and branding to unlock exponential results.Real-world examples of firms winning big with multimedia strategies.
When itâs done right, multimedia marketing doesn't just amplify your messageâit builds authority, deepens connection, and creates a presence so strong your ideal clients feel like they already know you before they ever call.
Tune in for what it really means to create a law firm marketing ecosystem where every piece supports the wholeâincluding:
From Facebook retargeting to YouTube breakthroughs, Charley delivers actionable insights to help you become omnipresent in your market.Whether youâre flying solo or running a growing team, this episode is your blueprint to becoming the trusted voice in your community.
Learn more about our Catalyst Coaching Program
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Like any great sequel, Bryan and Charley return to jump the shark and leave you with a cliffhanger.
In this second act of their theatrical journey, our favorite former theatre kids-turned-legal entrepreneurs peel back the curtain on the actor's mindsetâand reveal how it can revolutionize your law firm.
This isnât just about Shakespeare and stage lights. Itâs about thinking on your feet, owning the room, and delivering a performance that converts prospects into clients.As Wizened as it is whimsical, this scenic route through the performing arts becomes a masterclass in legal entrepreneurship, offering actionable insights like:
Aligning Your Objective with Your Clientâs Story Arc The Magic of âYes, And!â â Improvisation as a Sales SuperpowerStage Managing Your Day Like a ProBryan and Charley give you even more metaphors, methods, and mindset shifts that turn legal practice into performance artâwith results.
This episode is your ticket to play a bigger role in your businessâand we promise, the standing ovation is worth it.Connect with Charley on LinkedIn
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What do great lawyers and great actors have in common? More than you think. In this episode, Charley Mann is joined by Bryan Austinâa professional actor and member of the Law Firm Alchemy teamâto explore the surprising parallels between the stage and the courtroom.
Charley and Bryan dive into their theater backgrounds and reveal how the art of performance can elevate law firm ownership, client relationships, and even leadership. They share personal insights on:
Using theatrical techniques to improve client communication.Mastering storytelling to create stronger connections and more persuasive arguments.Prioritizing audience experienceâwhether in a courtroom, consultation, or firm culture.Embracing curiosity as a catalyst for professional growth and innovation.And of course, youâll hear the unforgettable story of how a stolen hat changed the course of Bryanâs careerâand inspired this episodeâs title.
Donât miss this dynamic conversation on the power of performance in the legal world!
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Kevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm.
How to radically impact conversion rates with your response time.Intake process audits to keep your goals on track.The key metrics for scaling your firm.Navigating the radically changing landscape of SEO with the integration of AI.
Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including:And more!
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Check out the Managing Partners podcast
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Charley's traveling this week, but work never waits!
This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff.
He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, and the necessity of preemptive communication.
Mann emphasizes that success in law firm ownership requires a commitment to ongoing learning and developing the tools to set boundaries in communication, including:
Ever-evolving strategies for success.The hallmark's of successful leadership.Building consistency when managing your team.And more!
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This week, Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake.
Processes to find the best intake specialists. Creating a more empathetic yet efficient intake process. The four quadrants of emotional intelligence and how they impact decision-making.
Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how law firms can optimize their hiring, including:And more!
Brook also offers a customer service diagnostic and can transform your intake process as a secret shopper. Click this link and see how her expertise can transform your law firm today. -
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Charley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected ventureâowning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success.
Craig dives into the power of culture in business, including:
Lessons from running multiple companies.Choosing business ventures related to your expertise to increase your chance of success.Synergizing different business ventures to radically effect your success.And more!
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Charley welcomes back criminal defense firm owner Adam Rossenâfor the seventh (but not actually) time! In this episode, they dive into the evolution of his groundbreaking law firm internship program.
What started as an informal âcome hang outâ experience has now become one of the most structured, immersive, and transformative criminal defense internships in the country. Adam shares how this program is not only shaping the next generation of attorneys but also creating real value for law firms and the justice system.
He reveals how law firm owners can leverage internships to grow their practice while making a lasting impact, including:
Using interns as a strategic asset for marketing, branding, and relationship-building.Avoiding common internship pitfalls while building strong connections with judges and legal organizations.Creating a talent pipeline that feeds directly into your firm.Setting clear expectations through contracts, integrity agreements, and structured onboarding.And much more!
Whether you're looking to start an internship program or improve an existing one, this episode is packed with insights to help you turn interns into a strategic advantage.
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Law school gives you the tools to practice law, but what about the tools to build a fulfilling, successful life? Charley goes beyond the textbooks and into the mindset, strategies, and leadership habits that truly separate top performers from the rest.
From mastering emotional awareness to making bold, radical decisions, this conversation is about leveling up in ways no professor ever covered, including:
Mastering awareness to transform your daily life. Playing to strengths, not fixing weaknesses.Staying relevant in todayâs noisy world through multi-channel marketing. How to set the tone and create impact.And more!
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In this episode, Charley Mann dives into the power of flipping client expectations on their headâtransforming every interaction into an opportunity to build trust, authority, and lasting relationships.
You'll discover why how you communicate is just as important as what you say. Charley unpacks the strategies that make clients feel truly empowered while reinforcing your expertise and leadership.
Through real-world examples, you'll learn:
The key to clear, trust-building communication that sets you apart How to position yourself as the guideâwhile keeping clients in control The role of personality in forging strong, loyal client relationshipsAnd more!
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The word of the week is specificity.
the ways specificity invites more of the right clients in. getting a stronger reaction to precise messaging.cutting through the noise and norms of digital marketing. empathy as another avenue where specificity is essential.
Charley guides law firm owners through the unbelievable impact getting specific in your marketing message, the problems you present, and their respective solutions have on your reach.
Charley emphasizes the importance of:And more!
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Charley delivers a one-man masterclass on Charlie Munger's game-changing strategy: inversion thinking. By zeroing in on the patterns and behaviors which inhibit success, Charley guides law firm owners through practices to widen the otherwise narrowed pathways of success with a shift in their mindset.
Identifying behaviors indicative of failure.Avoiding the marketing pitfalls that will stall your success. Pragmatic, and obtainable, goal setting. Taking action as a means to create new opportunities.
Charley lays out methods to avoid destructive thinking and create new patterns for success, including:And more!
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Anthony Albrecht, Founder of Contender and author of In the Creative Arena, returns to They Don't Teach This in Law School and unfolds his beliefs on how true authenticity is the key game-changer to making a bold impact in the modern world.
Tonyâs brand pyramid for establishing a unique brand to dominate your corner of the internet. ways to leverage how we show up online to accelerate the impact of the work you do. processes to discover, refine and explore how you show up across platforms.cultivating your brand as a living document.
With inspiring philosophy and practical life advice, Tony distills it all into strategies for how Law Firm Entrepreneurs can utilize the digital arena to shine a spotlight on themselves and their practice, including:And More!
Tony also sings the praises of Driven by Douglas Blackman, PHD
(So much so, he made us link it in the show notes!)
Check it out here!
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Buy your copy of Tony's book, In the Creative Arena
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Charley sits down with Ron Latz, a fractional CMO and Founder of LegalFenix, for a shoptalk on building, and measuring, a thriving online presence and the shift in paradigms of how legal entrepreneurs can become more visible online.
Data-driven decisions to enhance marketing effectiveness.Underutilized channels to yield significant results.Effective messaging to stand out in the market.
Ron shares insights on crafting messaging, understanding marketing metrics, and setting realistic expectations for results with:And more!
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For New Years, we're circling back to one of our most popular episodes and giving our listeners a gift, FOR FREE, in our show notes.
We're coming hot out of the gates with the first episode of the relaunched show! Jan Roos, founder of CaseFuel, brings THE HEAT with an awesome discussion on how firms can get more value from every lead. Listen in as two marketing and conversion nerds talk shop... plus what Jan will bring back from his time living in Barcelona.
Happy New Years listeners! Lots of good times ahead...
Click here for your FREE New Years Gift: The Ultimate Referral Marketing Playbook
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