Afleveringen
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In this special episode of This is the Way Podcast, we’re joined by Lara Acosta — an entrepreneur, LinkedIn personal branding expert, and a Forbes-featured strategist helping individuals grow their online presence and build profitable businesses.
Lara has empowered 700+ professionals to craft compelling personal brands that drive impact and income. With features in Forbes, Kajabi, and Semrush, she has solidified her position as a LinkedIn thought leader, helping entrepreneurs leverage content to create authority, attract clients, and scale their businesses.
From AI-powered content strategies to unlocking LinkedIn's algorithm for growth, Lara shares her expert insights on how to thrive in 2025 and beyond. Whether you're an entrepreneur, content creator, or business professional, this episode is packed with high-value tips and actionable strategies to elevate your LinkedIn game.
🔹 Featured on Forbes, Kajabi & Semrush
🔹 Helped 700+ professionals build personal brands
🔹 Entrepreneur scaling businesses through LinkedIn
🔹 AI-driven content strategies for brand growth
🔹 Proven LinkedIn strategies for visibility & engagement
Get ready for an eye-opening and insightful conversation with Lara Acosta as we explore LinkedIn success, AI content strategies, and how to turn engagement into business opportunities.
Connect with Lara: https://www.linkedin.com/in/laraacostar/
Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter
Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/
What You’ll Learn in This Episode
How Lara Acosta built a personal brand that attracts clients
The best LinkedIn content strategies for 2025
How AI is transforming content creation & LinkedIn growth
The biggest mistakes people make on LinkedIn
How to create AI-generated content that feels authentic
The best way to convert LinkedIn engagement into customers
LinkedIn vs. YouTube – which platform is better for personal branding?
How books, AI, and social media will shape the next generation
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Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Connect with Charlie - https://www.linkedin.com/in/charlie-hills/ Subscribe to the shorts channel @FounderBytes Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/In this special episode of This is the way Podcast, we’re joined by Charlie Hills — a LinkedIn growth strategist and a pioneer in AI-powered content creation. Charlie has quickly emerged as a go-to expert for professionals and creators looking to scale their LinkedIn presence using smart, efficient content systems. In under a year, he built a following of over 50,000 and generated more than 9 million impressions — all by harnessing the power of AI to supercharge his content strategy. From high-performing newsletters and engaging carousels to eye-catching posts and visuals, Charlie is redefining what’s possible with AI-driven personal branding. He’s here to share the strategies, tools, and mindset behind his explosive LinkedIn growth — and how you can do it too.
✨ Grew 50K+ followers on LinkedIn in under a year
✨ 9M+ impressions using AI-powered content
✨ Expert in LinkedIn newsletters, carousels & visual storytelling
✨ Helps professionals scale content with ease and impact
✨ Breaking down complex AI tools into practical growth hacks
Get ready for an insightful, actionable, and inspiring conversation with Charlie Hills — as we dive into LinkedIn growth, content strategy, and the future of AI in personal branding.
📌 What You’ll Learn: How Charlie Hills used AI to grow his LinkedIn to 50K+ followers in under a year His exact content creation strategy using AI tools The biggest mistakes people make using AI for content How to write better posts, comments, carousels & newsletters with AI Tools Charlie uses daily to save time & boost performance How to analyze content performance & improve consistently The role of consistency vs. quality in content growth Secrets behind what content type works best (text vs video vs images) Tips to schedule content effectively without burnout Powerful advice for beginners and creators struggling to grow.
[00:00] Intro
[02:30] How AI is helping individuals create content
[09:30] Common mistakes people make using AI
[11:55] Charlie’s content creation strategy [
22:55] Favorite tools and apps used
[35:45] Best-performing content types and analysis [
36:50] Image vs. text vs. video content – what works better?
[45:40] Advice for aspiring LinkedIn creators
#LinkedInGrowth #AIContentCreation #CharlieHills #ContentWithAI #LinkedInMarketing #AIForCreators #ContentStrategy #LinkedInTips #PersonalBranding #LinkedInInfluencer #GrowWithAI #SocialMediaGrowth #ContentCreationJourney
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Zijn er afleveringen die ontbreken?
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Connect with Andrew @https://www.linkedin.com/in/mrandrewmurdoch/
Andrew's Youtube Business Accelerator - https://www.skool.com/youtube-business-accelerator/about
Learn more at ytera.com
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In this special episode of This is the way Podcast, we welcome Andrew Murdoch — a visionary YouTube Business Strategist and the driving force behind helping brands scale their impact through powerful video content. As the founder of a leading YouTube marketing agency, Andrew and his team specialize in crafting compelling educational content and data-driven strategies that elevate businesses in the health, wealth, and lifestyle industries. With a focus on value-driven storytelling and platform optimization, Andrew empowers brands to connect with their audience and grow their presence authentically.
From video strategy to production and channel management, Andrew’s holistic approach helps businesses transform their YouTube channels into high-impact marketing assets—while freeing up their time to focus on what they do best.
📌 What You’ll Learn: YouTube Content Strategy That Works How to Pick the Right Niche Secrets to Structuring High-Impact Videos Long-form vs Short-form: What’s Better? How ChatGPT is Changing Content Creation Podcasting + YouTube = Growth Opportunity Avoiding Common Mistakes on YouTube
#YouTubegrowth #contentstrategy #YouTubemarketing #andrewmurdoch #priyankashindepodcast #longformcontent #shortformvideos #ChatGPTForYouTube #podcastmarketing #videocontenttips #contentcreationstrategy #YouTubeTips2025 #HowToGrowOnYouTube #nicheselection #videomarketing
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What if you could reclaim 20+ hours a week without sacrificing business growth? The secret isn’t working harder—it’s working smarter!
In this episode, we sit down with Grant Hushek, founder of GrantBot, a workflow automation agency that helps businesses streamline operations, boost productivity, and unlock massive growth with AI and automation.
Grant shares insights on: ✅ The 4 key areas every business should automate ✅ How to avoid the #1 mistake that kills automation projects ✅ The no-code tools (Zapier, Make, Airtable) he swears by ✅ How AI is revolutionizing workflow automation
#Automation #AI #BusinessGrowth #Productivity #WorkflowAutomation #Entrepreneurship #scaleyourbusiness
Chapters [00:00] Intro [05:54] The Importance of Process Before Automation [15:09] The Role of AI in Automation [17:57] Chaining AI Prompts for Enhanced Automation [20:58] The Future of AI Agents in Business [28:10] Enhancing Content Quality with AI Tools [33:05] Building Effective Workflows with Automation [44:40] Rethinking SaaS: Results as a Service [45:21] Innovating with a Beginner's Mindset
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ubscribe to the shorts channel @FounderBytes
Connect with John @https://www.linkedin.com/in/johnjhorn1/
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🔗 Learn more about Stub Group: stubgroup.com
Most businesses lose money on Google Ads because they get it wrong. Don't be one of them! In this episode, John Horn, CEO of Stub Group, reveals the biggest mistakes businesses make and how to avoid them. Learn how to optimize your ad spend, target the right audience, and ensure your ads actually convert. Whether you're a small business or a growing startup, these insights will help you win with Google Ads.
Hashtags: #GoogleAds #AdSpending #MarketingTips #Entrepreneur #PPC #PaidAdvertising #StartupGrowth #BusinessTips #ROI
Chapters [00:00] Intro [10:12] Common Pitfalls [15:19] Aligning Ad Strategy with Business Goals [22:37] The Importance of Targeted Advertising [23:21] DIY Advertising Tools for Beginners [30:06] Budgeting for Google Ads [31:25]Understanding Google Ads and YouTube [32:58] Key Metrics for Success [35:37] Caution in Advertising [40:10] Advice for Aspiring Entrepreneurs [41:37] Leadership Lessons Learned [43:24] Valuable Resources for Growth
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Sign up to the podcast newsletter and get insights from each episode sent to your inbox. https://thevelocitylabs.com/this-is-the-way-newsletter Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Connect with Eze @https://www.linkedin.com/in/ezequielabramzon/
Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/
Ezequiel Abramzon is the founder of LALO, a strategic brand consultancy helping startups and entrepreneurs achieve clarity and momentum. With over 22 years at The Walt Disney Company, Ezequiel led digital innovation, creative direction, and brand strategy across global markets, building multi-million-dollar businesses in digital, entertainment, and technology.
After leaving corporate life, he dedicated himself to mentoring and advising founders, developing the Epicenter™ methodology—a framework that puts customers at the heart of the brand and the brand at the heart of the business. Passionate about storytelling, branding, and long-term strategy, Ezequiel now works with early-stage startups to craft compelling brand identities that drive real impact.
What do Disney, startups, and personal branding have in common? Ezequiel Abramzon shares his experience leading at Disney for 22 years and how he applies those lessons to help startups succeed. Perfect for founders seeking clarity and a competitive edge.
Books recommended during the episode
https://a.co/d/4pFQkNw
https://a.co/d/8DNg24M
Chapters [00:00] Intro [02:07] From Disney to Entrepreneurship [12:06] Building Teams for Success [14:30] Working with Startups [17:36] Branding Lessons from Disney [20:48] Branding for Early Stage Startups [23:46] Common Mistakes in Startup Branding [27:15] The Role of Personal Branding in Startups [35:10] Finding Clarity in Brand Strategy [49:34] Advice for Early-Stage Founders
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Help us get to 10,000 subscribes. Subscribe to @ThisIstheWaywithArtinMichael Subscribe to the shorts channel @FounderBytes Connect with Laurent @https://www.linkedin.com/in/laurentnotin/ Laurent’s Website → https://www.laurentnotin.com/ Book free 1:1 with Artin - https://calendly.com/thisisthewayshow/1-1-with-artin Follow Artin @https://www.linkedin.com/in/artinnazarian/ Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/
90% of startups fail. The reason? It's NOT cash flow, competition, or market downturns—it’s YOU. Entrepreneurs unknowingly become their own bottleneck. Today, we sit down with Laurent Notin, a business coach who specializes in helping founders break through the invisible barriers that keep them stuck. We cover: -The 3 most common bottlenecks entrepreneurs face - Why mindset is the #1 business growth factor - How to delegate and scale without losing control.
About Our Guest: Laurent Notin is a business coach who helps entrepreneurs scale by identifying and overcoming their own limitations. With 20+ years of experience in running businesses and coaching founders, he specializes in helping leaders unlock their full potential.
About Our Guest: Laurent Notin is a business coach who helps entrepreneurs scale by identifying and overcoming their own limitations. With 20+ years of experience in running businesses and coaching founders, he specializes in helping leaders unlock their full potential.
Chapters [00:00] Intro [02:47] Laurent's Journey [11:15] Identifying Common Bottlenecks in Business [20:56] Mindset Matters [34:19] The Pursuit of Freedom Over Financial Success [37:40] The Role of Accountability [43:36] Advice for Early Stage Founders
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Connect with Sid @https://www.linkedin.com/in/mohasseb/
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Anabasis Academy - https://sidmohasseb.graphy.com/
Think entrepreneurship is only for tech founders and CEOs? Think again! Sid Mohasseb joins us to redefine what it means to be an entrepreneur and why YOU already have what it takes to succeed.
Sid Mohasseb is a serial entrepreneur, venture investor, bestselling author, and professor at USC. Known as The Entrepreneur Philosopher, Sid has built, scaled, and successfully exited multiple companies while mentoring countless entrepreneurs. With expertise spanning business strategy, innovation, and venture investing, he helps leaders navigate uncertainty, embrace change, and unlock their full potential. He is the founder of Anabasis Academy, a platform designed to empower individuals with the mindset and tools to achieve their next best version.
What You'll Learn:
-Why entrepreneurship isn’t about starting a business
-The simple mindset shift that changes everything
-How to stop letting fear and risk hold you back
-The surprising truth about achieving your goals
-Watch now and unlock your entrepreneurial potential!
#EntrepreneurMindset #BusinessTips #Success #Entrepreneurship #SelfImprovement #LifeHacks #StartupGrind
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Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models.
If you’ve been stuck on LinkedIn with little to no results, this is your episode! Matt Lakajev reveals his blueprint for scaling businesses from scratch to $1.95M a year using LinkedIn. Learn his tips on DM strategies, qualifying leads, and scaling through targeted offer campaigns.
Chapters
[00:00] Intro
[05:49] The Power of Direct Messaging
[09:01]The Role of Marketing in Sales
[18:00] Crafting Effective Offers
[25:24] Effective Email Outreach Strategies
[32:23] Crafting Compelling Offer Documents
[49:51] Navigating LinkedIn for Lead Generation
[56:54] Understanding Personality Types in Sales
[01:07:36] The Role of Software in Sales Processes
[01:14:23] Mastering the First Call
[01:19:36] Handling Objections Like a Pro
[01:27:03]Applying Sales Principles Across Platforms
[01:30:05] Building Trust Equity in Sales
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Tony Safoian is a visionary entrepreneur and former CEO of SADA, a global leader in cloud solutions and one of Google Cloud’s top partners. Under his leadership, SADA transformed from a family-run business into a tech powerhouse, culminating in a $400 million acquisition. Known for his forward-thinking approach, Tony championed the adoption of cloud technology early, helping businesses embrace innovation at scale.
Join us as we talk with Tony Safoian, former CEO of SADA, who transformed a family business into a tech powerhouse culminating in a $400 million acquisition. Discover the challenges, the breakthroughs, and the strategies that led to one of the largest exits in the Google Cloud ecosystem. This is a masterclass in scaling, leadership, and creating legacy.
#Entrepreneurship #TechLeadership #BusinessGrowth #FamilyBusiness #Podcast #SADA #googlecloud
Chapters
[00:00] Intro
[10:15] Recognizing the Cloud's Potential
[21:35] Scaling Leadership and Talent
[32:10]Transformational Communication
[38:55] Navigating Market Changes and Strategic Decisions
[45:09] The Acquisition Journey: Insights and Reflections
[49:59] Advice for the Next Generation of Entrepreneurs
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Richard Moore is the founder of Art of Sell, a sales training platform helping entrepreneurs and businesses master modern sales strategies. With over 21 years of sales experience, Richard has worked extensively with businesses ranging from startups to large corporations, guiding them in refining their sales tactics for better client acquisition and retention. He's also a LinkedIn influencer, often sharing insights on ethical selling, human psychology in sales, and content marketing strategies.
Episode Summary: In this insightful episode, hosts Artin and Michael sit down with Richard Moore, founder of Art of Sell, to explore modern sales strategies that challenge outdated approaches. Richard shares his innovative, integrity-driven sales philosophy aimed at helping entrepreneurs build stronger client relationships while closing more deals. He emphasizes moving away from traditional, aggressive tactics and instead focusing on human behavior, trust-building, and value-driven communication. Richard breaks down common misconceptions in sales, such as the belief that "providing value" alone is enough, and discusses the importance of understanding a potential client's emotional state before making a pitch. He also covers the power of content creation on platforms like LinkedIn and how familiarity and authenticity can be powerful tools for client acquisition.
Chapters
[0:00] Introduction
[1:20] Richard's Background and Sales Philosophy
[4:00] Rethinking Sales: Why Traditional Tactics Fail
[7:40] The Integrity-Driven Sales Approach
[11:00] Understanding Human Behavior in Sales
[15:30] Cold Calling Strategies and the Power of Relevance
[19:45] Overcoming Fear of Selling and Rejection
[31:15] Leveraging LinkedIn for Client Acquisition
[37:00] The Power of DMs
[44:00] Turning a Sales Pitch into a Closed Deal
[50:00] The Importance of Compelling Content
[54:30] Using Authority and Association for Sales Success
[1:00:00] Practical Steps for Beginners on LinkedIn
[1:05:00] Final Advice on Sales Mastery and Closing Remarks
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Discover how to transform your LinkedIn profile into a revenue-generating machine! In this video, Luke Shalom, founder of Atticus, shares his proven strategies to help executives and founders scale their brands and generate predictable, high-quality leads. Learn about the importance of inbound and outbound approaches, leveraging AI-powered tools, and crafting content that converts.
Luke’s journey from corporate to entrepreneurship is packed with actionable insights on overcoming challenges, adapting to market demands, and achieving breakthrough results on LinkedIn. If you're ready to scale your business and attract leads like never before, this video is your ultimate playbook.
Key Takeaways:
-Building authority and creating engaging LinkedIn content.
-Combining inbound and outbound strategies for lead generation.
-Shifting mindset for business growth and overcoming obstacles.
-Don’t miss out on these game-changing tips—watch now and take your LinkedIn strategy to the next level!
Chapters
[00:00] intro
[05:51] Corporate to Entrepreneurship
[12:04] The Importance of Retention and Client Relationships [
18:01] Building a Scalable Business Model
[33:14] Understanding Buyer Pain and Authority Posts
[39:31] Scaling Content and Team Involvement
[49:37] Mindset and Personal Growth in Business
#LinkedInMarketing #LeadGeneration #Entrepreneurship #BusinessGrowth #ContentMarketing #DigitalMarketing #LinkedInTips #AI #SalesDevelopment #StartupSuccess
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Matt Lakajev is the founder of Seven Figure Creators, a program dedicated to helping professionals leverage LinkedIn to generate six- and seven-figure incomes. As an expert in personal branding, sales, and content strategy, Matt has helped countless entrepreneurs and business leaders turn LinkedIn into a powerful tool for scaling their businesses and achieving financial success. With a deep understanding of how to build authentic connections and craft impactful messaging, Matt empowers his clients to stand out in the crowded digital marketplace and create sustainable, high-revenue business models.
In this conversation, Matt Lekajev shares his journey from being a barista to becoming a LinkedIn expert, helping professionals leverage the platform for significant income. He discusses the importance of hard work, mastering sales skills, and crafting compelling offers. Matt emphasizes the need for direct engagement with potential clients and the value of learning from successful models in the industry. He also highlights the common misconception that posting content is essential for success on LinkedIn, asserting that genuine conversations drive sales. In this conversation, the speakers discuss various strategies for navigating business relationships, leveraging social media for marketing, and the importance of human connection in sales. They emphasize the need for direct engagement with potential clients and overcoming the fear of rejection to build successful business relationships. In this conversation, Matt discusses the challenges of sales outreach, particularly on LinkedIn, emphasizing the importance of overcoming shame and positioning oneself effectively. He critiques the illusion of clout on social media, arguing that genuine engagement and clear offers are more valuable than superficial metrics. Matt also warns against low-ticket offers, advocating for high-ticket services as a more sustainable business model. He shares personal experiences that shaped his understanding of these concepts, ultimately highlighting the need for practical skills and the courage to reach out to potential clients.
Chapters
[00:00] Intro
[01:43] Matt's Journey
[05:03] Transitioning to Sales
[09:50] Mastering LinkedIn
[15:00] The Real Money Makers on LinkedIn
[20:16] Validating Your Business Model
[35:35] The Importance of Human Connection in Sales
[47:10] The Illusion of LinkedIn Clout
[53:34] The Pitfalls of Low-Ticket Offers
[01:00:00] Lessons from Personal Experience
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Connect with Ben @https://www.linkedin.com/in/benjaminbressington/
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Benjamin Bressington is the founder of Automate Boring, a company specializing in custom automation and software solutions designed to enhance business productivity and efficiency. Under his leadership, Automate Boring offers services such as Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and bespoke software development, aiming to transform routine tasks into streamlined, automated processes. The company is dedicated to empowering businesses to focus on growth and innovation by leveraging cutting-edge automation technologies.
In this conversation Ben Bresington explore the transformative impact of AI and Robotic Process Automation (RPA) on businesses. They discuss how RPA can automate mundane tasks, allowing employees to focus on higher-value work. The conversation delves into the evolution of AI agents, the implications for virtual assistants, and the potential for AI in creative tasks and customer engagement. They also touch on the challenges and opportunities for small businesses in adopting these technologies, emphasizing the importance of execution and personalization in a competitive landscape. In this conversation, Ben Bressington discusses the transformative power of AI and automation in business, particularly in content creation and marketing. He shares insights on how to leverage AI to create targeted content for different audience segments, the evolution of his business journey, and the tools and strategies he employs for effective automation. Ben emphasizes the importance of understanding buyer journeys and personality styles in marketing, and how automation can lead to significant improvements in efficiency and profitability. He also addresses the common misconceptions about automation and job security, advocating for a mindset shift towards embracing technology as a means to enhance business operations.
Chapters
[00:00] Intro
[01:06] Understanding RPA
[02:34] The Evolution of AI Agents
[09:01] The Future of Automation
[15:34] Personalization in Customer Engagement
[26:17] Leveraging AI for Targeted Content Creation
[34:44] Tools and Strategies for Effective Automation
[46:27] Scaling Automation
[53:36] Winning the Game
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Ben Kelly is the President of Acquisition Ace, a leading firm specializing in business acquisitions and growth strategies. With a keen eye for identifying high-potential opportunities, Ben has successfully guided countless entrepreneurs and businesses through the complexities of acquisitions and scaling. His expertise lies in deal structuring, negotiation, and post-acquisition integration, making him a trusted authority in the field. Known for his strategic approach and dedication to client success, Ben has built a reputation as a dynamic leader passionate about helping businesses thrive in competitive markets.
In this conversation, Ben Kelly shares his journey from a military intelligence officer to a successful entrepreneur who has acquired multiple businesses with minimal investment. He discusses his strategies for finding and acquiring businesses, the importance of networking, and the criteria he uses to evaluate potential acquisitions. Ben emphasizes the significance of time management, recession-resistant industries, and the impact of AI on business valuation. He also provides insights into the valuation process, particularly focusing on Seller Discretionary Earnings (SDE) and the advantages of SBA loans for business acquisitions. In this conversation, Ben Kelly shares insights on business acquisition, focusing on the importance of understanding collateral, overcoming mental barriers, and the necessity of due diligence. He discusses common mistakes made by new acquirers, the potential use of 401k funds for acquisitions, and the tax benefits associated with structuring deals effectively. Additionally, he emphasizes the value of maximizing time as a business owner and approaches to finding off-market deals. The conversation concludes with an overview of the community he has built to support aspiring business acquirers.
Chapters
[00:00] The New American Dream: Ben Kelly's Journey
[10:08] Acquisition Strategies
[20:42] Valuation Insights
[32:41] Key Mistakes in Business Acquisition
[37:49] Using 401k for Business Acquisition
[39:37] Tax Benefits of Business Acquisition
[44:54] Approaching Off-Market Deals
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Sean Graham is a founder, real estate investor, and registered CPA with expertise in scaling teams and leveraging the tax benefits of cost segregation studies. Their real estate journey began with investments in small multi-family properties, which eventually led to the launch of Maven Equities, a commercial real estate syndication company. As Maven Equities expanded, they implemented virtual assistants to scale operations efficiently. This experience inspired the creation of Maven Success, a company dedicated to helping other entrepreneurs source and manage quality overseas talent. Building on this momentum, Sean founded Maven Cost Seg, offering real estate investors access to cost segregation benefits at an affordable price. Alongside these ventures, they actively manage a portfolio of residential rental properties and invest in and develop self-storage facilities. With a professional background in public accounting, tax, and private equity, Sean brings a wealth of knowledge to the real estate and entrepreneurship space.
In this conversation, Sean Graham discusses his journey from a corporate CPA to a successful entrepreneur in real estate and cost segregation. He shares insights on managing contractors, the role of general partners in real estate syndication, and the importance of leveraging CPA expertise in real estate ventures. Sean emphasizes the balance between equity growth and cash flow, the transition from a W-2 job to entrepreneurship, and the significance of consistent content creation. He also reflects on financial management and learning from mistakes in real estate investments.
Chapters
[00:00] Intro
[03:12] Real Estate: The Gateway to Wealth
[11:53] Transitioning to Commercial Real Estate
[15:03] Understanding Syndication in Real Estate
[18:02] Tax Benefits and Cost Segregation Explained
[20:58] The Role of Virtual Assistants in Business
[23:59] Hiring Strategies for Global Talent
[37:16] Navigating Opportunities in Self Storage Investment
[44:25] Transitioning from W-2 to Entrepreneurial Freedom
[52:47] Advice for Aspiring Entrepreneurs on Financial Management
[59:22] Learning from Mistakes in Real Estate Investments
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Connect with Craig @https://www.linkedin.com/in/craigdickens/
Follow Artin @https://www.linkedin.com/in/artinnazarian/
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Craig is a serial and parallel entrepreneur. He has invested in dozens of companies, first as an operator and then as an investor. He has participated in virtually every business dynamic from start-up to IPO, merger to acquisition. Having previously partnered with other family offices, private equity, taken one company public, and sold another company to a public company, Craig has deep relationships and experience across the investing landscape as well as access to growth and acquisition capital around the globe.
Merit Investment Bank guides successful business owners in the complex process of creating wealth and extracting value from their businesses through dream exits, strategic acquisitions, or raising growth capital.
If your company is above $20M, we help you get to the next level or your next act! ---
🔷 Is your net worth tied up in your business and you want to unlock liquidity to pursue new challenges, diversify wealth, retire or enjoy more freedom? We have helped many business owners go from millionaires "on paper" to multi-millionaires "in the bank", enabling them to pursue their passions and live the life they want.
🔷 Has your business hit a plateau, struggling with profits, or impacted by the current situation or a market trend? We have pioneered a proven rapid value building methodology called Grow Fast & Exit Profitably! ® which has helped business owners achieve oversized exit values. For those owners not ready to sell their business, JD Merit provides access to growth capital to fuel your growth.
🔷 Are you wondering how to exit/sell well? When is the right time? How to unlock liquidity in a way that you will not regret down the road? How to find someone with the right relationships with buyers? We are experienced advisors and unintimidated negotiators that help you to extract the maximum value from the business that you have poured your life’s work into.
Chapters
[00:00] Intro
[02:55] Acquisition vs. Startup: The Growth Dilemma
[06:03] The Subscription Economy: Trends and Insights
[11:52] Evaluating Business Models: Buy vs. Build
[14:59] Organic vs. Inorganic Growth Strategies
[21:00] Navigating Industry Risks and Opportunities
[34:41] Detective Work in Business Transactions
[39:51] Entering New Markets Without Experience
[43:29] Creative Funding Strategies for Acquisitions
[46:31] Common Mistakes in Business Acquisitions
[47:40] Understanding Working Capital
[51:13] A Roadmap for Deal Flow and Analysis
[56:11] Preparing for Business Acquisition
[01:00:56] Advice for Aspiring Entrepreneurs
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Follow Artin @https://www.linkedin.com/in/artinnazarian/
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In this conversation, Artin and Michael discuss the implications of Amazon's decision to require corporate employees to return to the office full-time. They explore the potential consequences for remote work, the challenges of leadership in a hybrid environment, and the importance of adapting to new workplace dynamics. The discussion also touches on generational differences in leadership styles and the impact of proximity bias on career advancement. In this conversation, Michael and Artin explore the evolving dynamics of team collaboration in a post-pandemic world, discussing the challenges and benefits of remote work, the importance of in-person interactions, and the need for clear accountability in performance management. They also touch on mental health considerations in the workplace and speculate on the future of work at major companies like Amazon.
Chapters
[00:00] Intro
[15:02] Leadership in a Remote World
[29:53] Navigating Career Paths
[27:00] Navigating Remote Work Challenges
[30:22] The Importance of In-Person Collaboration
[34:56] Redefining Office Mandates
[39:26] Accountability and Performance Management
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Connect with Ryan @https://www.linkedin.com/in/rmuss/
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Ryan Musselman is the CEO of Coaches Who Close, an organization dedicated to empowering coaches to build high-ticket, profitable coaching businesses. Through strategic frameworks and actionable insights, Ryan equips coaches with the skills to craft compelling $10K+ offers, create transformative client experiences, and scale their impact. With a focus on building meaningful and sustainable enterprises, Ryan helps coaches not only enhance their financial success but also achieve greater personal fulfillment and freedom in their professional lives.
In this conversation, Ryan Musselman, CEO of Coaches Who Close, shares his journey from corporate America to building a successful coaching business. He discusses the importance of content strategy, the balance between niche and broad marketing, and his unique approach to client acquisition through the Create-A-Client protocol. Ryan emphasizes the significance of crafting irresistible offers and making clients feel safe in their buying decisions, ultimately leading to sustainable business growth. In this conversation, Ryan shares his journey of overcoming imposter syndrome, scaling his coaching business with a single effective funnel, and the importance of live coaching and community. He emphasizes the need to simplify complex concepts for clients and reflects on the mistakes made during his entrepreneurial journey, advocating for focused learning and execution.
Chapters
[00:00] Intro
[01:51]Transition from Corporate to Solopreneurship
[06:45] Niche vs. Broad Content Strategy
[08:50] The 99 and the 9: Coaching Models Explained
[12:30] The Coaching Anthem: A New Approach to Sales
[19:29] Create-A-Client Protocol: Building Relationships
[24:11] Crafting Irresistible Offers for Clients
[31:20] Overcoming Imposter Syndrome in Business
[36:15] Scaling with One Effective Funnel
[47:10] Learning from Mistakes and Embracing Simplicity
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Connect with Daniel @https://www.linkedin.com/in/thedanielbotero/
Follow Artin @https://www.linkedin.com/in/artinnazarian/
Follow Michael @https://www.linkedin.com/in/mrmichaelmerrill/
In this conversation, Daniel Botero shares his journey from corporate America to becoming a successful career coach. He discusses the evolving role of books in establishing authority, the importance of networking, and how he transitioned to helping career coaches grow their businesses. Daniel emphasizes the significance of finding a niche and adapting to market changes, particularly in the context of international students seeking employment. His insights provide valuable lessons for aspiring entrepreneurs and coaches. In this conversation, Daniel Botero shares his journey from corporate America to becoming a successful career coach. He discusses the fears and challenges he faced, the importance of grit and control in navigating career transitions, and the strategies that have led to his success. The conversation also delves into the significance of conviction in sales, the balance between corporate roles and personal branding, and the tools and platforms that can help aspiring entrepreneurs build their businesses. Daniel emphasizes the value of community and learning from others, as well as the importance of providing structured support to clients in their coaching journeys.
Chapters
[00:00] Intro
[02:52] The Journey to Becoming a Career Coach
[09:01] The Importance of Networking and Relationships
[15:11] Navigating Challenges in the Coaching Business
[17:56] Finding Success in a Niche Market
[24:31] The Importance of Grit in Career Coaching
[39:17] Building a Six-Figure Coaching Business
[42:22] Leveraging LinkedIn for Business Growth
[45:55] Recommended Reads for Aspiring Entrepreneurs
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