Afleveringen
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In this interview, Laurie Laizure from the Interior Design Community speaks with Abiola Amusan, founder of AV Luxury Design, about his role as a custom integrator for interior designers, specializing in home technology, automation, entertainment, lighting, and more. They discuss designers’ common challenges when integrating technology into their projects, the importance of early incorporation, and the advantages of customizing tech solutions to meet unique design needs. Abiola offers insights into emerging trends such as AI in home automation, the significance of wellness-focused design, and practical advice for both designers and integrators. Personal anecdotes and successful collaboration stories illustrate the value of seamless tech integration in enhancing client satisfaction and improving the overall design experience.
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Hosts Laurie Laizure and Nile Johnson from “To The Trade” discuss with Megan Thompson, a Denver-based interior designer, regarding her ID Greenlist website and newsletter designed to help designers make informed decisions about sustainability. Megan shares insights from her background in sustainable interior design, including education on eco-friendly practices and overcoming industry challenges. The conversation covers topics such as sustainable sourcing, client education, managing environmental impact, and the future of green design. Megan underscores the importance of incremental changes and designers’ vital role in promoting sustainability.
https://interiordesigncommunity.com
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Zijn er afleveringen die ontbreken?
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Laurie Laizure from "To The Trade" and the Interior Design Community interviews Anna Gibson, the founder of AKG Design Studio about her journey in interior design and managing her business while living with long COVID. Anna shares insights into her background, the initiation of her company, and the expansion of services beyond kitchen and bathroom design to include complete interior projects. She also discusses how chronic illness has affected her business, the significance of managing energy, and the importance of a strong support network. Anna highlights the necessity of delegation, self-care, and task prioritization to maintain business operations during difficult times.
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Laurie Laizure from "To The Trade" and https://interiordesigncommunity.comhttps://interiordesigncommunity.com hosts Fiona Grunwald, a lighting design expert with a fascinating career transition from corporate HR to interior design in the U.S. Fiona discusses her journey, educational background, and passion for lighting design, emphasizing the impact of lighting on residential and commercial spaces. The conversation covers Fiona's approach to personalized lighting plans, the benefits of specialized lighting education, the challenges and solutions in lighting design, and the importance of considering both aesthetic and functional aspects. They also talk about the role of home automation in lighting and the collaborative relationship between designers, clients, and manufacturers. Fiona highlights the individuality of lighting needs and the evolving importance of lighting quality and design in enhancing overall well-being.
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In this episode of "To The Trade" for the Interior Design Community, Laurie Laizure and Nile Johnson interview Irene Williams, a digital decluttering coach. Irene shares her journey from being an overwhelmed PR professional to becoming a coach who helps professionals manage their digital lives. She emphasizes the importance of reducing digital clutter to reclaim time, enhance mental clarity, and boost productivity. Irene provides practical tips like turning off phone notifications, utilizing cloud storage, avoiding over-organization, and stressing the significance of starting with small steps. She also discusses the emotional aspects of letting go of both digital and physical clutter and the broader impacts on reducing anxiety and fostering a more peaceful, creative life.
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This podcast features Laurie Laizure and Nile Johnson of “To The Trade” in conversation with Sharon Sherman from ‘Time and Place Design.’ A seasoned interior designer, Sharon shares her journey from working in high-end luxury design in Bergen County, NJ, to founding her own company after encountering gender discrimination. She highlights the untapped potential for kitchen designers to specify furniture to enhance profitability. Sharon elaborates on her career’s challenges, transformations, and successes, emphasizing the importance of business planning, process implementation, and education. She also discusses her mission to mentor and guide designers in integrating more holistic and profitable approaches into their work. Sharon’s insights target kitchen and bath designers looking to expand into interior design and vice versa. The discussion covers industry changes, emerging trends, and Sharon’s future goals, including consulting for brands and possibly writing a book.
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Laurie Laizure from Interior Design Community converses with Lori Paranjape about her journey to building a successful interior design business through Instagram. They discuss the importance of authentic engagement, showcasing both successes and failures. Lori emphasizes how transparency and honesty have fostered trust with her audience and clients. They also delve into the challenges of pricing discussions in the interior design industry and the necessity of clear communication with clients about costs. Lori shares her planned initiatives to help other designers by providing educational resources based on her experiences, highlighting the need for process improvement and transparent client relationships.
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Michael Kaestner, a seasoned kitchen and bathroom designer from Philadelphia, joins Laurie Laizure on the To The Trade Podcast to discuss the intersection of design, health, and fitness. Michael shares his journey of over 20 years in the design industry and how he integrates holistic wellness into his life and practice. Despite the demanding nature of design work, Michael emphasizes the importance of self-care, regular health check-ins, and a healthy lifestyle to manage stress and maintain professional performance. He talks about his personal experiences with hypothyroidism, dietary adjustments, and the significance of physical fitness, including walking and strength training. The conversation highlights the necessity of mental wellness and setting boundaries with clients, urging designers to prioritize their health to achieve a balanced and successful life and career.
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n this interview, Laurie Laizure of 'To The Trade' speaks with Denise Butchko about her transition from high-end closet design to working deeply within the natural stone industry. Denise shares her passion for natural stone and its unique beauty, sustainability, and role in design. The discussion covers trends in surface materials, safety considerations in fabrication, the importance of collaboration with fabricators and suppliers, and tips for designers to best educate their clients about natural stone versus manufactured options like quartz. Denise emphasizes the significance of community, continual learning, and connecting within the design industry.
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Laurie from IDC hosted an engaging conversation with Mary Douglas Drysdale, a renowned designer celebrated for her timeless and elegant designs featured on numerous magazine covers. During this discussion, Mary shared her philosophy on timeless design, emphasizing the significance of historical architectural styles and functionality. She reflected on her influences from growing up in Virginia, among its remarkable architecture, and recounted her inspiring grand tour of Europe.
Mary also discussed her thoughtful approach to client collaboration, highlighting how she weaves personal stories and emotions into her designs. One pivotal project in her career involved an important art collection now housed in the Hirshhorn Museum, showcasing her belief in considering every detail.
Additionally, Mary expressed the necessity of adapting to modern technological tools in design while upholding a traditional, client-focused methodology. Her insights on her legacy reveal a commitment to high standards, mentorship, and a potential book publication of her work.
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Laurie and Nile conclude the first season of the “To The Trade” podcast by reflecting on their success and discussing plans for the coming year. They highlight the positive feedback from listeners and guests about the quality of their questions and their unique approach to holistically addressing the needs of designers. Laurie mentions upcoming initiatives, such as increasing the frequency of episodes, expanding marketing efforts, and new interactive segments like 'Work with Us Wednesdays.’ They discuss plans for a significant Las Vegas Market event to connect designers with service providers. The duo also underscores the importance of educating consumers about the intricacies of design work and fostering better collaboration between designers and brands. They aim to enhance designers’ market share and work experience while delivering high-quality content and resources.
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In this episode, Laurie from the Interior Design Community, joined by Nile, recaps their experience at the High Point Market, where they hosted multiple panels and engaged with sponsors and designers. They discuss the various topics covered, including coaching, contracts, logistics, and sales processes for interior designers. Laurie and Nile also highlight the newly launched DIY PR guide for interior designers, which has received positive feedback. They announce upcoming resources, such as an end-of-year business checklist and a preplanned idea calendar for marketing. Additionally, they share insights from their visit to Roland DJA in LA and attendance at BDNY in New York, where they explored innovative printing technology. The episode emphasizes the importance of quality in interior design, the challenges designers face, and the mission of the Interior Design Community to support and advocate for designers' needs.
00:00 Welcome and Introduction
00:18 Recap of High Point Market
01:22 Insights on Coaching and Contracts
03:15 DIY PR Guide for Interior Designers
05:23 End-of-Year Business Checklist
08:30 Upcoming Resources and Guides
12:01 Innovative Printing Techniques
15:29 Exciting Events and Announcements
17:43 Reflecting on 12 Years of IDC
20:54 Balancing Family and Career
27:47 Exploring Different Community Models
28:59 Supporting Interior Designers Holistically
30:12 Creating a Safe Space for Vulnerability
39:13 The Importance of Quality in Design
42:18 Educating Clients and the Market
50:28 The Designer's Value Beyond Products
56:27 Concluding Thoughts and Future Directions
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Join Laurie Laizure and Nile as they chat with their guest, Maria. They dive deep into discussions on AI's impact on the interior design industry, highlighting ethical concerns, best practices, and innovative uses. This conversation covers everything from leveraging AI for enhanced productivity to the risks involved in not properly managing intellectual property. Laurie and Maria provide invaluable insights on striking the right balance between utilizing AI for better business outcomes and maintaining the authenticity and integrity of the designer's work.
00:00 Introduction and Personal Updates
00:15 Exciting News: Isabel's New Apartment
00:41 High Point Market Plans
01:00 Guest Introduction: Maria and Design Appy
02:43 The Impact of Technology on Design
03:30 AI in Interior Design: Opportunities and Concerns
06:15 Practical Uses of AI in Business
10:58 Ethics and Ownership in AI-Generated Content
18:34 Protecting Your Work in the Age of AI
28:56 The Hidden Risks of Sharing Your DNA
29:37 The Cambridge Analytica Scandal and Data Manipulation
30:43 Intellectual Property and Copyright Issues with AI
31:43 Using AI for Writing and Content Creation
33:54 AI in Voice Replication and Its Implications
36:02 Leveraging AI for Marketing and Branding
40:52 The Importance of Human Touch in Design
46:59 Best Practices for Using AI in Design
55:33 Concluding Thoughts on AI and Design
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Join Laurie Laizure, Nile Johnson, and John McClain as they delve into the evolving world of interior design. In this episode, they discuss the value of mentorship and coaching, the power of shared values in business relationships, and the importance of authenticity in building a brand. Discover insights into marketing strategies, task delegation, and leveraging AI for efficiency. Explore the creative process behind John's coffee table book, "The Designer Within," and hear exciting plans for app development to connect designers and brands. Packed with actionable advice and inspiring stories, this episode is a must-listen for designers navigating the modern industry landscape.
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Laurie and Rhobin delve into the realities of running an interior design business, from the importance of community support to navigating contracts and insurance challenges. They explore strategies for empowering designers through education, collaboration, and personal branding while addressing key industry topics like the growth of the luxury furniture sector and the need for standard operating procedures. Join them as they share insights on mentorship, succession planning, and preparing the next generation of designers. Whether you're a seasoned professional or just starting out, this episode is packed with valuable advice and inspiration to elevate your interior design journey.
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In this episode, Laurie and Nile dive deep into the evolving world of interior design marketing, exploring the challenges and opportunities presented by AI tools, social media, and authentic storytelling. They share personal experiences on the importance of quality hardware, the role of designers as tastemakers, and the nuances of building strong industry relationships. The conversation also touches on creative strategies for promoting Bare Paint, Nile’s upcoming trip to Italy, and actionable insights for balancing professionalism with personal growth in the design community. Packed with inspiring stories and practical advice, this episode is a must-listen for designers navigating the intersection of creativity and business.
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Join Laurie Laizure and seasoned bookkeeper Heather Randell as they uncover the financial side of interior design. With nearly 25 years of experience, Heather shares essential tips on managing client invoices, markup policies, and cash flow while emphasizing the importance of clear contracts and tax compliance. Learn how to protect your rights, streamline receiving processes, and forecast for a financially secure future. Whether you're just starting out or refining your processes, this episode is packed with actionable advice to elevate your design business.
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Laurie Laizure sits down with social media expert Peg Fitzpatrick to discuss powerful strategies for interior designers to shine on platforms like Pinterest and Instagram. From reminiscing about their early days on Google Plus to exploring modern tools like Canva and ManyChat, Peg shares actionable tips for creating content calendars, batching posts, and building a community around your design business. Plus, a sneak peek into Peg's new book, "The Art of Small Business Social Media: The Blueprint for Marketing Success." Perfect for designers looking to level up their social media game!
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Podcast Summary: Strategies for Growth in Interior Design
In this episode, Laurie interviews Maddie Landers, Interior Design Society and they explored ways to elevate marketing efforts and strengthen relationships in the interior design industry. They discussed strategies for promoting brands, such as hosting exclusive events, leveraging Pinterest, and integrating in-person showroom experiences. They emphasized nurturing brand partnerships, focusing on click-through rates over email open rates, and creating custom marketing plans.
To enhance the Interior Design Society (IDS), they highlighted expanding services to cover valuable topics like marketing, work-life balance, and business growth. Maddie shared IDS’s mission of supporting residential interior designers through education, advocacy, and business tools, while also spotlighting the success of IDS’s annual conference and social media storytelling.
Key industry trends included a shift towards client packages, productivity tools, and wellness for designers. The importance of personal branding, educating clients on luxury furniture, and targeting the right audience in marketing were also discussed. Laurie and Maddie encouraged designers to focus on client fears, frustrations, and desires when crafting valuable content and marketing strategies.
Finally, they shared updates on IDS’s virtual education programs, new website, and foundation supporting designers at all career stages, while celebrating the organization’s 50th anniversary success. The episode wrapped up with actionable advice on enhancing portfolios and creating impactful marketing content.
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Nile Johnson and I engage in an in-depth conversation about the latest trends and insights from High Point Market, exploring the innovative features of Roland DGA's new printer that creates stunning textured wallpaper. We also touch on the exciting developments at BDNY and highlight various upcoming events that everyone in the industry should be aware of. Additionally, we share some information about the tools and resources we are currently developing to assist interior designers in their business.
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