Afleveringen
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Instagram updates and trends arenât something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.
In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.
Youâll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.
Watch or listen, now!
In this episode, we discussâŠ
0:00 â Variety wins the game
4:15 â Creating a snowball effect
11:30 â Whatâs working today
18:30 â Gimmicks
21:12 â Latest features
27:55 â Whatâs not working
31:00 â Formats to replicate
38:20 â The marketing triangle
42:40 â Final thoughts
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Zijn er afleveringen die ontbreken?
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You need to front-load your marketing before interest rates drop into the 5s so youâre ready to cash in on the listing that will be ready to hit the market.
Weâve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, thatâs exactly what Iâll give you.
Iâm proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, Iâm absolutely certain youâll be sitting on more listings than you ever have before â because the market is HEATING UP!
In this episode, I talk aboutâŠ
0:00 â The converging forces
3:00 â The 100 Day Challenge
5:30 â Mega Open Houses
7:48 â A better mailer
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We resist doing so many things because theyâre hard. We start, get stuck, quit, and then try to convince ourselves to start again. But thereâs a trick to breaking through these barriers. Turns out, most things arenât as hard as we make them out to be. In this episode of Mindset Monday, Iâll show you the perspective shift that moves you forward when you get stuck at the start.
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Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.
At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. Thatâs what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But donât fearâŠ
Thatâs where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.
In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.
Watch or listen now!
In this episode, they discussâŠ
0:00 â Being the knowledge broker matters
2:40 â What PalmAgent does
7:00 â The important calculators
13:00 â Smart social media
17:30 â Rapid-fire marketing ideas
19:38 â Specificity makes the difference
22:00 â Final thoughts
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Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if youâre prepared, or it can set you way behind if you havenât front-loaded your marketing.
There is urgency here! You donât want to get left behind in the wave of competition!
This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.
To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. Weâre discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you canât afford not to run.
Watch or listen, right here and start maximizing listing leads before itâs too late!
In this episode, we discussâŠ
0:00 â Maximizing listing leads NOW
2:00 â A perfect equity video
4:30 â Front-loading your marketing
12:30 â Marketing NOT to run
14:30 â Market outside the box
20:20 â Robot mail
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There is something slowing you down from achieving your greatest ambitions. Iâm talking to everyone here, myself included. It doesnât matter how high of an achiever you are â there is always something. In this episode of Mindset Monday, weâre going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.
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Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they canât get another listing from a seller they just worked with.
Itâs true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discussâŠ
0:00 â The greatest opportunity for listings
2:51 â Quit the gratification addiction
7:30 â Prepare the value-ad
9:00 â Nurturing
12:20 â Being the knowledge broker
14:30 â Have an opinion
16:20 â ZMA vs. HVA
23:12 â All roads lead to the agent
26:30 â Takeaways
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What is your strategy for tripling your March listing appointments? If you donât have one, your playbook needs an update, because getting listing appointments is your No. 1 priority for this month.
And because itâs your highest priority, your strategy starts with your focus and your schedule. In this episode of the Tom Ferry Show, Iâll show you where you need to be putting your attention to double or even triple your March listing appointments.
Weâre talking about what to say âyesâ to, what to say ânoâ to, and the strategies for skyrocketing your success.
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The person who has the most energy and enthusiasm is the one who will leave the greatest impact. That means you need to be able to control your energy every day. In this episode of Mindset Monday, weâre asking what it takes for you to gain that kind of control.
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Why is it important to look at the U.K. vs. U.S. real estate marketing and how they work?
For starters, it shows us how things are changing across the world and the trends to watch out for.
But more importantly, when we look at the agents who are succeeding in the U.K. vs. U.S. real estate markets, we see how to achieve success anywhere, regardless of regulations, customs, and cultural differences.
In this episode of the Tom Ferry Podcast Experience, I have Matt Nicol from the U.K. and Kirk Kessel of the U.S., both legends of their real estate markets. Weâre discussing the U.K. vs. U.S. real estate markets, how they work, and the path to success in each.
No matter what country you live in, youâll learn the trends to look out for and what it takes to scale your business. Watch or listen, right here.
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What does it mean to front-load your lead attraction? Itâs using the first half of the year to go as hard on marketing as possible because thatâs the most important time â especially in a year like this one.
So why is it the most important time to maximize lead attraction? Because there are four converging factors this year that will impact the market and your business. If you stay ahead of them, they can be an advantage, but only if you donât, theyâll wind up biting you later on.
In this episode of the Tom Ferry Show, Iâll show you what those factors are and what it takes to successfully front-load your lead attraction so that the only impact on your business this year is a great one.
Watch or listen now!
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When the wind rises and you know a storm is about to crash down over you, you can choose to be like the cow or the buffalo. A cow runs away from the storm, but the buffalo knows that the fastest way out of the storm is through it. In this episode of Mindset Monday, Iâm talking about how you can use this lesson to build your own inner strength.
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Your database marketing plan shouldnât be the same as every other marketing plan in your playbook. These leads are special â potentially more valuable â and require a particular nuance that will spur them to refer and repeat business.
In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. Youâll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.
Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!
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Setbacks are going to happen â thatâs just a fact. But what do you know when youâre faced with setbacks? In this episode of Mindset Monday, Iâm going to break down the beautiful opportunity that opens up to you when things donât go your way.
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Your real estate marketing plan is the star of your business. When formulated correctly, itâs your step-by-step guide to attracting more leads, increasing your business, and scaling your brand.
But it all starts with knowing exactly how to fill it out. For this episode of the Tom Ferry Podcast Experience, Iâm sharing a clip from a recent (EPIC) webinar event in which Jason Pantana takes you through the full process of crafting a perfect real estate marketing plan.
Youâll learn what sections to include, the strategies to incorporate, and much more!
And if you find this helpful (which you definitely will), then be sure to register for our continuation of this webinar, âTom Ferryâs BIG Kickoff Pt. 2: Maximizing Momentumâ on Feb. 22 at 9 a.m. PT! This is going to be the biggest, most transformative free webinar weâve ever done.
So first get your real estate marketing plan from the episode and then save your seat for the career-defining webinar! (link below)
https://pages.tomferry.com/webinar-registration-tf-q1-feb-2024
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Jason Pantana is the go-to coach for real estate video creation and content strategy.
Over the last two years on This Week in Marketing, heâs released some of the most groundbreaking tactics for agents to reap extraordinary results from their real estate video creation. But with such a wealth of content, itâs easy to have missed some of his most practical tips.
For this episode of This Week in Marketing, weâre sharing some highlight clips from the past year centered on the best tips for real estate video creation, content ideation, and distribution.
Watch or listen right here, then let us know in the comments which tip youâre going to put into action!
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Home interest rates are taking a turn, and for you, this is a huge opportunity!
If you tuned in to my recent BIG Kickoff webinar, you might remember myself and David Childers calling this year âThe Year of the 5.â Thatâs because weâre predicting that home interest rates are going to drop to 5%! Beautiful right?
Absolutely, but what does that mean for you as a real estate agent? In this episode of the Tom Ferry Show, Iâll show you why 5% home interest rates mean that you need to be doubling down on your database and sphere.
Iâm sharing some strategies and info for touching base with past clients to generate repeat and referral business all year long, so watch or listen here!
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Napoleon Hill, who wrote the book âThink and Grow Richâ talked about the power of Masterminds as the No. 1 principle of success. Masterminds have played a vital role in my own life, coming up from being a sales guy to founding my own company. In this episode of Mindset Monday, Iâm talking about the power of Masterminds and what they mean for real estate agents of every level.
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Your real estate business plan is the foundation of your business. Itâs your guide through the darkness, the map that tells you what you will do every day to be exactly where you want to be in one year, five years, and even ten years from now.
If youâre not running your business off of a well-crafted real estate business plan, youâre holding yourself back. But that raises the question: Where do you start when putting together your plan?
The answer is, RIGHT HERE. For this episode of the podcast, Iâm sharing a webinar I did recently in which I walk you through the seven sections of an effective real estate business plan and how to fill them out.
Youâll learn how to set effective goals, manage your finances, plan your marketing, and create structure in your business. This is comprehensive stuff, so watch or listen right here!
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