Afleveringen
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Over the last 20 years, there has gradually been more focus on commercial thinking in Insight teams, and some organisations have made notable progress.
But 400 Insight leaders have taken part in the IMAâs capability benchmarking in the last 5 years, and commerciality remains the best practice territory given the lowest scores.
In todayâs episode I make the case for changing the paradigm through which we see commerciality, and Christine Stoddart, former Insight leader at William Hill, Wilko, Co-op and DFS, draws on her wide experience of using Insight to add commercial value.
Please listen to find out more!
Topics Discussed
What does it mean to be commercial? (0.49)Our organisations need Insight to have commercial success (3.25)Our role joining it all together (5.30)Grounding Insight in commercial processes (8.32)Insight teams need to step outside of their comfort zone (11.25)A playbook for developing commercial thinking in Insight (17.25)Adopting value-based prioritisation (21.48)This is episode 51 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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Topics Discussed
A look back at Carolinaâs past roles (2:30)Seminal moments in Carolinaâs Insight career (11:50)Learning from transformations at PepsiCo (14:50)Being a driving force for transformation at Nestle UK (16:07)Building capabilities in the team to be bigger than the sum of the parts (25:37)Developing the plan for a transformation initiative at Nestle UK (26:45)Highlights
âIt's very good in terms of foundation to learn, to be on an agency to start with. It's really very varied and it's giving you a very formative experience, so I think that that's why it tends to be the normal pathâ (06:32)âYou cannot think so much at the moment of the fire! But you look back, and I do realize that there's a lot about how I connect with people and create those collaborative relationships. And you realize that you deliver, and are able to achieve through others and through the combination of a strong team working togetherâ (14:20)âSo, it was really a moment of total reset and redefinition. And yes, and I have to say that I'm very, very proud of the team. We did a very thoughtful process of getting to the point where we are right now. The UK is also leading in many projects and ways of working in the region. And we've done a very strong process of team building and capability building within the teamâ (17:05)âI felt that everybody needed to understand and embrace that if you stay behind, you're going to be behind more and more as everything keeps evolving. So just to give that sense of urgency that we needed to get on the bus and make sure that we were moving all together to this future, that where we were required and required to play with different skillsâ (21:55)âThere are a lot of these skills that in the past maybe we were looking more at technical skills, but now these are core skills that, to be successful, we need to develop and we need to help everybody in our teams to get there and feel that they can develop them, even if they haven't tried so much in the past.â (25:22)âI think that one thing for leaders is to develop the team, to empower the team and use the talent that you have withinâ (34:36)This is episode 50 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Zijn er afleveringen die ontbreken?
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Todayâs episode looks at the fourth pathway, process, and this one is a bit different because it starts not with the Insight team, but with the rest of the organisation.
Whether we like it or not, senior decision-makers, like consumers, will have their own ways of making choices. In our companies, that might mean committees that meet each month or only as part of a planning process at certain points in the year.
It might be a case of an individual director or small groups of directors discussing issues outside formal meetings. Or the hidden influence of managers who might not appear very senior, but play an important role at certain moments in the planning cycle.
So, the fourth pathway to improving the position of our Insight teams is to familiarise ourselves with our companyâs decision-making processes, its rhythms and rituals, and then figure out how, when and where Insight can become part of those processes to guide evidence-based decision-making.
Please listen to find out more!
Topics Discussed
Senior decision-makers will make decisions regardless (1.47)Is every company different? (4.38)Insightâs role in marketing decisions (5.56)Is process the most important pathway? (7.26)What if Insight were like Finance (9.32)We have to keep trying to optimise our positioning (11.01)This is episode 49 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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In todayâs episode, James and Lisa look at the reputation of our Insight teams, and how we need to manage it carefully to enhance our positioning.
Itâs a bit like our companies obsessing about customer experience so that individual interactions donât undermine their corporate brand: we can say what we like about the purpose of our Insight teams, but their positioning will be fatally undermined if the practical experience of working with any of our colleagues gives a very different impression.
There are two angles to this topic. First, how do we help our Insight teams to do things right? And second, how do we put processes in place to make sure we are doing the right things?
In my experience, the first is often easier than the second, but unless we address both, we can reinforce the wrong assumptions that other departments make about the role of the Insight team.
Remember the old joke? That poor organisations use Insight like a drunk uses a lamp post⊠more for support than illumination? Well, we need to look carefully at how our team works and ask whether we donât sometimes encourage that perception.
Please listen to find out more!
Topics Discussed
The importance of user experience (2.18)Doing things right (3.47)Doing the right things (5.27)Examples of best practice (7.03)The importance of consistency in a hybrid world (9.15)Reflecting on team performance (14.00)Identifying top performers (20.58)This is episode 48 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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We also see this as a time of team change, with lots of restructures, some redundancies, and a loss of people with years of experience. In response, the most successful Insight teams have doubled down on commercial thinking and influencing skills.
Finally, we look at leadersâ roles in guiding their team members through change. Lisa provides a personal perspective on coaching and explores how Insight teams can learn from coaching principles. And Emma talks about imposter syndrome, and how we can all learn to recognise it, and help ourselves and others to manage it.
Topics Discussed
Insight teamâs early use of AI (1.15)Itâs a time of change and restructure (8.20)Insight leaders need to be agile and aware of the politics (11.01)Learning from coaching (12.30)How to recognise and manage imposter syndrome (19.35)This is episode 47 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Topics Discussed
Hazelâs journey to becoming Associate Director of Insights at Coca-Cola EP(1:38)Enabling colleagues to self-service their data needs (5:02)Three-pronged approach to drive a more Insight-led business (8:31)Hazelâs approach to team management and Insight leadership (21:06)Collaborating with agency partners for success (25:10)What advice would Hazel like to pass on to Insight leaders? (29:46)Highlights
âI enjoyed working with customers, however challenging that sometimes is. But felt like there was a real opportunity to kind of use my skill set to see how I could apply that internally to influence business strategy and business planning and be able to see some of that Insight impact within my own business, rather than be reliant on the customers as to whether they would kind of take that Insight on board.â (2:57)âFor me, that was about how do we enable the business to be able to access that data and be able to service their questions themselves, in order to free up time in my team to do more of the deeper analysis.â (5:10)âIt was a good opportunity to kill two birds with one stone, in that we were trying to inspire them with their vision of what an Insight-led organisation looks like, but then also talk to them about these new tools that we've got that could help them be more self-sufficient in answering their own questions.â (14:00)âMy time is kind of split, probably in two ways. One is kind of leading the team. So making sure that we've got the team set up in the right way to deliver what the business needs. Whether that be about kind of helping prioritizes we've just discussed that the key projects coming in, making sure that we've got the right people assigned to the right pieces of work. That's more about the management. And then the second part is then more about the leadership. So I think that is where I will be looking at, the things that we've got in the pipeline from a transformation perspective.ââThat's, in reflection, I think, of the value that we've added to the business, and they've been able to recognize that bringing more head count in will deliver better business results.â (24:02)âIt's almost being brave to take that leap of faith and trust yourself to be able to make some of those changes.â (30:32)This is episode 46 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Thereâs no point developing detailed brand concepts if nobody has heard of our companies in the first place. And the same is true for our Insight teams.
So in this weekâs episode, Iâm going to suggest that whilst we should certainly reflect on our Insight team brand, we should also recognise that we often simply need to promote awareness of Insight as a concept and our team as a department.
This requires an opportunistic mindset as our internal market for Insight is always changing. Itâs very easy to assume that everyone knows who we are, but in a large company they probably donât. And we have to start again every time there is a major restructure or new senior managers arrive.
Please listen to find out more!
Topics Discussed
An opportunistic mindset (2.12)The need to make deliberate decisions (5.17)Introducing signature pieces (7.37)Jamesâs own experience of signature pieces (10.15)Insight managers as entrepreneurs (12.33)This is episode 45 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
To find out more about our insight forums please click here for further details.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Topics Discussed
Renate's journey to leading the Insight Team at TFL (1:50)Navigating the team through a re-org (4:21)Annual goals, priorities and team collaboration (10:04)What is Renate most proud of her team achieving? (14:15)Maintaining the heightened profile for the Insight team post-pandemic (17:05)Challenges and success of a leadership role (19:58)Highlights
âThis year, 2023, is the year of communication⊠That year everybody has an objective linked to that one thing. On top of the day-to-day and the project delivery, that everyone has objectives within their own development plans that is also speaking to that objective. That it's not my priority, it's a team priority. And that everybody understands how everybody kind of contributes to that.â (10:17)âThat's how you get a seat at the table is by helping people out when they asked you. But obviously there's a balance in there. We can't then say yes to everybody, at all times. And how you continue to build that good reputation and that helpful reputation, without just doing other people's admin for them.â (12:53)âSuddenly, wanting to know what customers were thinking and doing and going to do next was the organization's number one priority and suddenly we were under pressure to deliver almost daily Insights and figures and facts.â (14:28)âIt was a really useful exercise to review absolutely every single thing you do as a team and I think, by nature of doing that, I think it made us more focused and more kind of specific and deliberate in what we did and what we didn't doâ (17:27)âIt was realising that they don't need me to be the most experienced researcher. They need me to provide direction and vision and challenge, and that's my role.â (20:35)This is episode 44 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please hit subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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According to the entrepreneur.com website:
âSimply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.â
In our world of corporate Insight, we might rephrase that paragraph as:
âSimply put, our Insight brand is our promise to other departments. It tells them what they can expect from our products and services, and it differentiates our offering from that of other functions. Our brand is derived from who we are, who we want to be and who senior people in other departments perceive us to be.â
All Insight teams already have a âbrandâ of some sort whether we realise it or not. But do other departmentsâ views of our team align with our views of Insight? And do they help us to optimise our teamâs position in the hearts, minds and decision-making processes of our organisation?
Please listen to find out more!
Topics Discussed
What does brand mean for an Insight team? (1.58)Leveraging our knowledge of brand development (4.42)The role of personal brand (7.03)How do we become good influencers (8.57)AI and its impact on the Insight brand (13.00)This is episode 43 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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An Insight team looks outwards to an organisationâs customers and markets and shines a light on issues of strategic importance.
In stormy weather, it is there to pinpoint rocks upon which the organisation might founder, and competitor companies with which the company might collide.
Many Insight teams pride themselves on their ability to understand customer behaviour and its drivers. They have developed a powerful light to shine upon market issues, and they aspire to serve as a lighthouse, a beacon to guide their organisation as it navigates the market.
However, a lighthouse helps nobody if it is not in a position to be seen. Positioned inland, or hidden by cliffs, its light cannot help shipping.
Likewise, there is little point in building an Insight capability to identify issues and guide management teams along the best route if our Insight teams are not well positioned within our companies.
Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and decision-making processes of their wider organisation. And thatâs never been more important than this year with the AI tide just starting to come in.
Please listen to find out more!
Topics Discussed
Are you pushing water uphill? (1.27)Insight as a lighthouse (3.56)An improvement in benchmarking scores (6.17)Positioning Insight teams for success through 4 pathways (7.49)AI â a profound positioning challenge for Insight teams (10.07)Learning from the mistakes of big data (12.19)This is episode 42 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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In this episodeâŠ
How can our teams adopt Insight tools & systems to make the communication part of our roles easier and more effective? (2.31)How can we inspire all our researchers and analysts to become Insight influencers? (7.47)Taking control of our personal brand (13.02)The importance of mapping stakeholders and allies (15.16)The organisations investing in Insight management (18.38)Looking forward to the Insight forums in 2024 (21.33)Please listen to find out more!
This is episode 41 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes.
Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight and podcast host
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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Topics Discussed
Looking closer at Hayleyâs switch to Deliveroo (2:00)Transforming Insight culture to look more toward consumer understanding (4:48)The importance of clear objectives (10:40)Has Hayleyâs view on the role of Insight changed? (14:27)The opportunities and threats of AI to Insight teams (18:48)One piece of advice Hayley would give Insight Team Leaders (25:15)Highlights
âYes, there's a great customer concept there, but it's actually a really smart piece of Tech that has enabled the business to scale as quickly as it has. And it's not really until there's more competition in the market, and the business gets onto that sort of next phase of development, that there's suddenly an appreciation that a rather more structured, rounded approach to customer and market Insight is needed.ââEven though we had used OKRs, so every quarter would have our Objectives and Key Results. But that in itself didn't seem to be enough to equip team members to say ânoâ, whereas this sort of very succinct one-pager worked really well.ââYou have to make sure that you are able to touch every part of the organisation, otherwise you're not really going to enable customer-centric thinking. And by that, I mean, quite often we do lots and lots of research and we speak to lots and lots of teams, but there's some teams that we probably never ever would speak to unless we organise some quite large-scale events. So, HR teams or Finance teams or even some of our engineers probably wouldn't get invited traditionally to our debrief. So, what I make sure that we do as part of our research plans now is have large-scale events. That means that everybody can come and listen to the customer.ââ[Being] less precious as well, in that we don't own the customer in as much as we can democratize data and enable teams to dive into specific areas themselves. Thatâs not a threat to Insight functions. Actually, it's really helpful in terms of helping make sure that the customer data we captured is being used as much as possibleââI think the skill set just needs to kind of shift, but there'll definitely still be a role for people. And it comes back to what we do as researchers right, asking the right questions in the right ways, making sure that the right material is there.âThis is episode 40 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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To discuss that topic, James is joined by Debra Walmsley, one of the most inspirational corporate Insight leaders in the UK. Debra has led Insight teams at British Airways, British Gas, Saga, Halfords and now Virgin Atlantic. And she has recently joined the IMA as one of our part-time senior Insight advisers.
She also has very impressive form on this podcast. She joined James in episode 8 to talk about her work transforming Insight at Halfords, and itâs still one of the top 5 most downloaded episodes out of the 38 weâve published so far.
Please listen to find out more!
Topics Discussed
A structured approach to recruitment (2.20)The importance of business understanding (5.09)The skills and attributes that Debra looks for (7.45)How to induct new recruits (12.16)How do we make money? (18.06)Ongoing learning and development (23.30)This is episode 39 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
In his celebrated book, Factfulness, Hans Rosling said that:
âPeople constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses.â
Rosling founded the Gadminder Foundation, with a mission is âto fight devastating ignorance with a fact-based worldviewâ. If you think that ambition is relevant to your Insight team, then you might agree that we need our researchers and analysts to develop an Insight perspective.
Please listen to find out more!
Topics Discussed
How well do we know the world around us? (0.46)Why should all Insight managers read Factfulness? (5.53)The continuing relevance of Roslingâs work to the world today (8.12)Fighting devasting customer and market ignorance in our organisations (10.03)This is episode 38 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
What skills and attributes do the most successful Insight teams recruit for? Which do they find it most difficult to develop? And which would Lisa prioritise?
Please listen to find out more!
Topics Discussed
Categorising Insight skills (2.28)Not accepting the status quo (5.43)The skills and attributes that Lisa would prioritise (9.03)Introducing the 9Ps (11.41)This is episode 37 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
Topics Discussed
The Insight leadership framework (1.50)Working on our Insight teams not in them (5.30)The Insight playbook (9.08)Introducing the 9Ps (11.21)This is episode 36 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations that want to use customer and market understanding to improve business performance.
So, how can we develop an Insight people plan?
Please listen to find out more!
Topics Discussed
Itâs all about the people (1.45)Mapping the key aspects of a people plan (3.40)AI: a climate change moment for Insight generation? (6.38)The wider implications of AI for Insight management (8.58)This is episode 35 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
Topics Discussed
Learning from Quirkâs New York (1.40)From reactionary service providers (4.50)What is an Insight-driven organisation? (8.55)The IMAâs online library of best practice (11.15)The range of companies now transforming Insight (13.42)The implications of AI on Insight management (20.34)This is episode 34 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
Nick speaks about his time at Carlsberg and how he was able to successfully transform their Insight analytics function. We hear about how he worked to develop talent in the Insight team and the importance of adapting to the changing face of Insights talent.
He also touches on the challenge of finding a common ground between different marketing philosophies, and the need to be prepared for changes in leadership that may require a different approach. Nick speaks about the concept of "marketing religions" and how Insight teams need to maintain neutrality while understanding the culture of the business.
We also examine the three main pillars of Insight investment and how to diversify and redirect budget to focus on more forward-looking Insights.
Please listen to find out more!
Topics Discussed
A look back at how Nick got into Insight (03:05)Developing a successful Insight team and the changing face of Insight talent (05:30)Reconciling marketing philosophies and understanding "marketing religions" (11:30)Key aspects of Insight Transformation (16:55)Diversifying budget for forward-looking Insights (19:00)Biggest challenges in Insight Transformation and Top Tips (23:40)Highlights
âNo longer necessarily are we looking for people who have come from traditional research backgrounds. I'm really excited by the idea of that further developing where you're getting people who come from very, very different backgrounds, could be marketing related but other business functions, they all have something to offer.ââSometimes you need to take the research out of the research and give people something that's really recognisable and meaningful to sales teams, to advertising teams, to digital teams, who need answers about what decisions they make. So, you need someone to really give that human element that perhaps we've been missing previously.ââThe idea of âmarketing religionsâ is something that is cyclical. You see some businesses follow a very strict religion and want everybody on board thinking the same way. Others you have a disparate set of views and activities that support different ideas. Whichever business you're in, I think as an Insights team you have to have some sense of neutrality.ââOne thing that really helps you understand how the business perceives Insights is how they invest in itââKnowledge as an asset. I would love to see more the value of Insights being included on profit and loss accounts and balance sheets, because it has inherent value. It can also give competitive advantage to a business. I don't think we've done enough as an Insights industry to help organisations understand the true value we bring.âThis is episode 33 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
-
Topics Discussed
The importance of implementation (0.45)Change management principles (3.25)Learning from a corporate strategy guru (7.15)The implications for Insight strategy (10.53)Highlights
âIf this is the first Insight strategy we have written, we may feel that the hard work is done when we have crafted our vision and come up with some profound recommendations for how our organisations should organise and use Insight in the future. We might not appreciate the resistance we will face in actually making these changes happenâ âOur plan should include quick wins and short-term milestones as well as our long-term objectives. Making a noticeable difference relatively early on signals change and success wins support for further change. We should think big but start small.ââThe precise circumstances you face, the pace of change you desire, the barriers to progress that you will meet will all differ enormously by company. Only you can reflect on the universe that you need to win over and the milestones you need to achieve along the way.âThis is episode 32 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMAâs corporate members.
You wonât want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMAâs Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the worldâs leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherleyâs book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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