Afleveringen
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Growing a gym from $800 to $25,000 per month doesnât happen by accident.
Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills.
In this episode of âRun a Profitable Gym,â Ian breaks down the five skills that fueled his gymâs growth: objective reflection, focus, tact, forward thinking and an abundance mindset.
Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helped him eliminate distractions and dial in on the work that moves his business forward.
Practicing tact has empowered him to better handle tough conversations, and heâs used forward thinking to plan for long-term growth.
Finally, by adopting an abundance mindset, heâs become more confident in his gymâs ability to provide value to clientsâand ensure they see that value.
Tune in to learn how to apply these skills and grow your gym.
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âThe Golden Hourâ
Gym Owners United
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02:25 - Objective reflection
05:05 - Improving focus
09:10 - Tact and de-escalation
13:02 - Forward thinking
17:34 - Abundance mindset -
Hereâs a hard truth: You might be the main reason your gym isn't more successful.
Today on âRun a Profitable Gym,â Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits:
- Focus
- Objective reflection
- Tactful action
- Forward thinking
- Cultivating an abundance mindset
He also explains why knowledge alone isnât enough and provides practical tips for honing these skills and applying them to your business.
Youâll learn how to better handle tough conversations, make proactive decisions and develop a mindset that fosters long-term success.
Tune in to learn how to master these skills and remove the ceiling on your gym's growth.
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Gym Owners United
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03:23 - Focus and do the work
6:52 - Objective reflection
10:05 - Tact and de-escalation
14:12 - Forward thinking and problem solving
16:18 - An abundance mindset -
Zijn er afleveringen die ontbreken?
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As a gym owner, you understand the value of coaching. In fitness and business, the right coach will accelerate your success.
In this episode of âRun a Profitable Gym,â Chris Cooper leads you through a simple exercise for finding the best business mentor for you.
Youâll be prompted to reflect on wins throughout your life and identify coaching styles that helped you achieve them.
Chris also explains some of the most common mistakes gym owners make when choosing a business coach and shares tips for ensuring you find someone who can actually deliver the results you need.
By the end of the episode, youâll know what to look for in your ideal mentor.
Use the link below to download your Mentor Match Worksheet.
Links
Mentor Match Worksheet
Gym Owners United
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02:33 - Reflect on your wins
04:27 - Who were your coaches?
06:32 - Identify leadership styles
07:56 - Look for common themes
11:14 - Find the right mentor -
Today on âRun a Profitable Gym,â Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results.
He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what worksâand what doesnâtâfor gym owners at different stages of growth.
Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to accomplish them, and you'll receive all the accountability and assistance you need to take action. A mentor will help you score quick wins, learn to focus, grow your gym and improve your lifestyle.
When Two-Brain mentees reach $100,000 in annual earnings, they gain access to a mastermind group full of high-level mentors and elite gym owners who provide peer support, networking, brainstorming and experienced-based advice. This group meets four times a year in person, and outside subject-matter experts are brought in to provide coaching on specific aspects of entrepreneurialism.
Tune in if youâre ready to make faster progress, avoid costly mistakes and use your gym to build the life youâve always wanted!
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Gym Owners United
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00:43 - Mentorship and coaching
04:51 - 1-on-1 mentorship at Two-Brain
7:40 - Masterminds: pros and cons
12:13 - Group coaching: pros and cons
16:26 - Roundtables: pros and cons
20:17 - Choosing the right model -
Hari Singh, owner of CrossFit NYC, has found a unique way to add value for his members and grow his revenue: Hyrox training.
In this episode of âRun a Profitable Gym,â Mike Warkentin sits down with Hari as he shares how he successfully implemented Hyrox training at one of the worldâs oldest CrossFit affiliatesâearning himself a spot on Two-Brain's Top 10 leaderboard for revenue.
Hari explains how this additional revenue stream has differentiated his gym from the competition, filled dead hours and created more opportunities for client retention.
He also dives into the logistics: how to set up the program, determine pricing and market it to members and non-members.
If youâre looking for creative ways to maximize revenue, tune in to hear tips from a 20-year gym owner.
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00:50 - Create, develop & market
08:25 - CrossFit NYC's space
11:47 - CrossFit NYC program details
20:07 - Retention play for general members
25:02 - On-ramp at CrossFit NYC -
What separates gyms that are generating more than $68,000 every month from the rest?
In this episode of âRun a Profitable Gym,â Chris Cooper presents the Top 10 leaderboard for monthly revenue and lays out the exact strategies these gym owners are using to create long-term, sustainable growth.
Some of their tactics include:
- Creating value for clients by consistently over-delivering on services.
- Adjusting offerings to maximize revenue per square foot.
- Focusing on high-ticket services such as personal training, small-group training and on-ramp.
- Working with a mentor to build systems that produce steady, predictable growth.
Listen to hear all the insights from these top performers and then take action to boost your gymâs revenue.
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Gym Owners United
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02:00 - Two-Brain high scores
05:37 - What are the leaders doing?
09:20 - Gym owner quotes
19:15 - Hyrox as a revenue stream
21:00 - Final thoughts from Chris -
In 2022, Indiana gym owner Vel Bates attended the Two-Brain Summit and left with a new mindset that transformed his business.
In this episode of âRun a Profitable Gym,â Vel shares how the welcoming community and actionable advice shared at the event helped him take the leap into mentorship.
He details the changes heâs made with the help of his mentor, Peter Brasovan, such as cleaning up systems and building marketing funnels, and how the adjustments have improved his confidence and his revenue.
Vel has since made the Top 10 leaderboard for marketing and sales metrics, a testament to his growth as a gym owner.
If youâre a gym owner who wants to make positive changes in your business, come to the 2025 Two-Brain Summit. Tickets are $300 off through Jan. 31. Get them via the link below.
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Two-Brain Summit Tickets
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01:18 - Not a client? Why attend?
02:54 - Why sign up for mentorship?
05:45 - What mentorship did for Velâs business
09:21 - Mentors hold you accountable
11:39 - No. 1 reason to go -
The 2025 Two-Brain Summit will inspire and equip fitness professionals to make a difference in their clientsâ livesâin other words, to Help Best.
In this episode of âRun a Profitable Gym,â Chris Cooper provides a sneak peek into this yearâs summit for gym owners and coaches, happening June 7-8 in Chicago.
He walks through the action-packed itinerary, starting with morning workouts featuring Rogue equipment and coaching from Jason Khalipa and other top pros. Coop also runs through the workshops that will happen in two roomsâone for owners and another specifically for fitness coaches.
Special guests will include Joey Coleman, bestselling author of âNever Lose a Customer Again,â and Jonathan Goodman, owner of the Personal Trainer Development Center and author of the newly released book âThe Obvious Choice.â Also taking the stage are Mayhem Nation and Bill Parisi of Parisi Speed School, as well as several of Two-Brainâs elite mentors.
On the coaches side, Khalipa and the NCFIT crew have 2.5 hours to get trainers moving in a hands-on, high-energy coaching workshop.
Tune in to hear the full schedule. Then use the link below to get your tickets before prices go up on Feb. 1.
Links
Two-Brain Summit Tickets
Gym Owners United
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0:59 - This yearâs theme
2:56 - What to expect
6:24 - Owners: speakers & workshops
18:36 - Coaches: speakers & workshops
25:31 - Why bring your coaches? -
Today on âRun a Profitable Gym,â Two-Brain founder and CEO Chris Cooper shares his top book recommendations for gym owners in 2025. He unpacks the lessons he learned from these titles and how he applied them to grow his gym and his other businesses.
Remember, itâs not how many books you read that matters; what matters is that you put what you learn into action.
Ready to learn and take action to grow your gym? Check out Chrisâ suggested reading list below:
- âThe Mountain Is Youâ by Brianna Wiest
- âThe Courage to Be Dislikedâ by Fumitake Koga and Ichiro Kishimi
- âHigh Road Leadershipâ by John C. Maxwell
- âTribalnomicsâ by Justin Garcia
- âBe the Unicornâ by William Vanderbloemen
- â10x Is Easier Than 2xâ by Dan Sullivan and Dr. Benjamin Hardy
- âThe Obvious Choiceâ by Jonathan Goodman
- âThe Road Less Stupidâ by Keith J. Cunningham
- âThe Golden Hourâ by Chris Cooper
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01:24 - Books 1 and 2
05:53 - Books 3 and 4
11:24 - Books 5 and 6
14:16 - Books 7 and 8
19:05 - âThe Golden Hourâ by Chris Cooper -
Jonathan Goodman, author of âThe Obvious Choice,â knows what it takes to keep clients aroundâand itâs not long-term contracts.
Today on âRun a Profitable Gym,â Two-Brain CEO Chris Cooper talks with Jonathan about why trust is more valuable than credentials and how creating meaningful connections with clients leads to sustainable success.
Jonathan shares how to transform short-term programs into lasting commitments through quick wins, thoughtful storytelling and genuine connection.
He also explains why gym owners should focus on delivering real-world results instead of chasing social media fame, and he reveals why great coaching will always outshine AI and automated solutions.
This episode is packed with practical advice to help gym owners grow their businesses while delivering life-changing results. Tune in to hear Jonathanâs actionable insights for making your gym âThe Obvious Choice.â
Links
"The Obvious Choice"
Gym Owners United
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01:21 - Why write "The Obvious Choice"?
05:54 - Understand the games out there
18:24 - A better way to operate
21:50 - Getting new clients hooked
31:16 - Teaching with storytelling -
The Intramural Open is a key retention tactic at Brian Foleyâs gym, Activate in Ireland.
In this episode of âRun a Profitable Gym,â Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue.
The Open also directly boosts his gymâs revenue in late winter through pre-competition skill work and retail sales.
Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staffâsuch as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains.
His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooperâs 2025 Intramural Open guide.
The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead.
Get your free copy via the link below.
Links
Intramural Open Guide
Gym Owners United
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02:03 - The Intramural Open and revenue
07:24 - Goal-setting sessions
09:24 - Leaving an impression
15:02 - Avoiding stress
17:18 - Top tips for a successful Intramural Open -
What if one event could help you build community, retain clients and boost your gymâs revenue?
In this episode of âRun a Profitable Gym,â Chris Cooper explains how to make the 2025 Intramural Open a profitable and meaningful event your members will never forget.
From choosing team captains to creating teams to scoring , Chris outlines exactly how to turn the Intramural Open into a win for everyone.
He also explains how the event can become a huge revenue generator through entry fees, prep courses and merchandise sales. Even better, he lays out a plan to put clients on podiums so they're fired up to train with you for another 12 months.
If youâre ready to celebrate your clients and grow your gym in 2025, this episode is for you!
Links
Intramural Open Guide
Gym Owners United
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00:27 - Where the intramural idea comes from
05:21 - The 2025 Intramural Open guide
13:30 - Set-up activities
17:21 - The workouts
27:41 - Plan to share the load -
The ownership group of The Tribe tripled owner earningsâand the quartet did it without frantically dumping new members into the business.
In this episode, host Mike Warkentin sits down with Andi and Ed Conwayâwho co-own The Tribe along with Nick and Chelsea Veraâto learn how they increased revenue and profit while consistently serving about 160 members.
The Conways share how their Two-Brain mentor, Storm Strout, guided them to increase their average revenue per member (ARM) by eliminating discounts, raising rates and introducing an on-ramp program.
Other secrets to their growth: focusing on coach development and defining ownership roles and responsibilities.
And The Tribe isnât done growing: Its owners plan to boost revenue even further in 2025 by focusing on personal training and high-value clients.
Tune in to hear practical tips for increasing your gymâs profit without adding more members.
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01:06 - What changed over the past 3 years
03:51 - Getting through the fears
8:50 - Events throughout the year
16:11 - 2025 net owner benefit goal
20:26 - Multiperson gym ownership -
Every gym owner can learn valuable lessons from 2024. The key is using them to grow in 2025.
In this episode of âRun a Profitable Gym,â Chris Cooper guides gym owners through a year-end exercise to analyze their wins and losses and lay the foundation for success in the future.
He explains how to review metrics, identify bright spots and turn lessons into actions that will measurably improve businesses.
Want to make 2025 your best year yet? Listen to learn how reflection, clarity and planning can help you grow your gym.
Coop's "Wins and Lessons" PDF is available through the link below.
To get the Annual Plan guide, join Gym Owners United using the link below.
Links
"Wins and Lessons" PDF
Gym Owners United
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00:58 - Reflecting on wins and lessons
06:16 - Looking at BSFs and journals
09:01 - Where was our revenue spike?
13:24 - Big lesson in December
18:13 - What does Chris recommend? -
Torben Keller, owner of CrossFit North 579 in Denmark, runs a gym with more than 740 membersâhe took the No. 1 spot on Two-Brain's recent leaderboard for client count.
In todayâs episode of âRun a Profitable Gym,â Torben shares exactly how he built a thriving gym with multiple revenue streams and an unbeatable client experience.
He explains how he started with 250 members in the first month, scaled to over 700 without relying on ads, and keeps churn at just 3.5 percent by focusing on culture and coaching.
Torben also reveals how mentorship helped him implement systems to manage a nearly 40-person staff and build a roadmap for coachesâ career growth.
If youâre looking to scale your gym or create a better experience for members, donât miss this opportunity to learn from one of the worldâs top gym owners.
Links
Coach Ascension Model
"Help First" by Chris Cooper
Gym Owners United
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01:31 - How long did it all take?
08:49 - Did Torben do any marketing?
13:20 - Background on Torbenâs gym
22:57 - Happy clients donât cancel
27:55 - Better coaches, higher value -
Some gyms have over 300 members and are still growingâbut how do they do it?
In this episode of âRun a Profitable Gym,â Chris Cooper reveals the secrets behind the gyms with the highest client headcounts on Two-Brainâs leaderboard.
These gyms donât rely on gimmicks or flashy marketing campaigns. Instead, they focus on retention, onboarding and delivering incredible value to their members.
Chris explains why many gyms struggle with client headcount and how systems can help you attract and retain members.
He shares actionable advice to help you reduce churn by improving your client experience and grow sustainably by using the four marketing funnels: referrals, content, social media and paid ads.
Whether youâre aiming for 150 members or 700, this episode is packed with tips for improving your client headcount today.
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Gym Owners United
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00:17 - December leaderboard
03:53 - Sound tactics work in every market
07:18 - What's keeping gyms from these numbers?
11:55 - Being selective with clients
15:29 - Focusing on client retention -
Tax season doesnât have to be a headache; smart planning can reduce stress and save gym owners money.
In this episode of âRun a Profitable Gym,â former multi-gym owner John Franklin joins host Mike Warkentin to share seven tax strategies every fitness entrepreneur should know:
- Keep your books clean and updated.
- Get a tax estimate.
- Donât waste money to "save on taxes."
- Hire your kids.
- Use bonus depreciation.
- Max out retirement contributions.
- Open a health savings account (HSA).
John dives into each strategy to help you make smarter financial decisions and reduce your tax bill. Plus, he shares a bonus tip for gym owners who earn over $100,000 per year.
Donât let tax season catch you off guardâtune in now and take control of your finances!
To get Chris Cooper's model profit and loss (P&L) statement, join Gym Owners United using the link below.
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Gym Owners United
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03:26 - Updating your books at tax time?
08:51 - Getting a tax estimate
11:54 - Donât waste a dollar to save 35 cents
17:47 - Utilizing bonus depreciation
24:46 - A bonus strategy -
Gym owners can take control of their businesses with a simple tool: the profit and loss statement (P&L).
In this episode of âRun a Profitable Gym,â Two-Brain founder Chris Cooper explains how to master a P&L to improve retention, increase revenue and grow your gym.
Sharing examples from his own gym, Catalyst, Chris walks you through metrics tracking and expense auditing in a spreadsheet tailored to a coaching gym.
He shows you how to uncover hidden opportunities to improve profitabilityâwhether by raising rates or improving your return on investments in staffâand run âwhat ifâ scenarios to predict the results of critical decisions.
Tune in to learn how to use a P&L to avoid financial surprises, make data-driven decisions and plan for your gymâs future with confidence.
To get a copy of the model P&L, join Gym Owners United using the link below and send Chris a DM.
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01:59 - Profit and loss statement
04:28 - Key metrics to track
08:46 - Breaking down expenses
16:28 - Running âwhat ifâ scenarios
19:59 - Taking control -
Annual planning puts gym owners in control of their businesses. Elite gym owners take it further, crafting plans that give them the freedom to choose where they spend their timeâwhether inside or outside the gym.
In this episode of âRun a Profitable Gym,â Joleen Bingham, leader of Two-Brainâs Tinker program, reveals how top gym owners use annual and three-year plans to achieve massive growth, financial freedom and personal fulfillment.
Joleen shares stories of gym owners who grew by 30 percent in just a year, helped staff earn six-figure salaries and used strategic planning to create sustainable growth.
She also lays out the four focuses of the Tinker programâlifestyle, leadership, wealth and scalingâand explains how mentorship ensures gym owners stay on track while leveling up in each area.
No matter where you are in your entrepreneurial journey, this episode will help you start thinking about how to set and reach long-term goals.
To get âThe Essential 12-Month Gym-Building Plan for 2025,â join Gym Owners United using the link below.
Links
Adding a Nutrition Program
Gym Owners United
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01:18 - Tinkers with annual plans
03:13 - Beginner vs. expert annual plans
10:28 - Essential elements for annual plans
18:21 - Accomplish more with your staff members
25:50 - Annual plan summary for gym owners -
Chris Cooper has a gift for gym owners who want to crush it in 2025: a complete, step-by-step annual plan.
In this episode of âRun a Profitable Gym,â Chris breaks down the exact strategies you can use to grow your gym next year. From kickstarting the year with a habits challenge to boosting retention with client goal reviews, he explains how a clear plan can help you stay consistent and avoid overwhelm.
Youâll also learn about building effective marketing funnels, performing coach evaluations and using community events to generate leads. Plus, Chris shares how Two-Brain mentors help gym owners tailor plans to their strengths and opportunities to achieve long-term success.
Whether you follow this annual plan exactly or tweak it to fit your gym, it lays the foundation for you to thrive in 2025. Listen now and start building your best year yet!
To get the free guide, join Gym Owners United using the link below and send Chris a message.
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01:51 - The 2025 plan
03:24 - Month by month
05:00 - January to March
14:41 - April to June
25:03 - July to September
28:03 - October to December - Laat meer zien
