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As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet!
Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserve their energy to get the results they want in life and business. So in this last installment of the “Run Your Business Like a CEO” series, I talk about three surprisingly key things to running your day like a CEO, based on my own experience.
On this episode of Promote Yourself to CEO:
7:54 - A great day truly starts the night before. I used to never be a great sleeper (and even failed at it, according to my FitBit), so here’s how I fixed that.
15:48 - Morning routines can be so different from person to person. As an introvert who likes the quiet, here’s what I do and don’t do.
20:00 - What else can you consider to keep your days running smoothly? Pay attention to these things.
23:00 - I reveal what I do to simplify decision-making regarding my wardrobe, self-care, and home essentials.
26:45 - What’s sucking away your time? I discuss the happy accident that helped me truly relax.
28:27 - I used to feel resistant to morning and nighttime routines. Are you in the same boat?
Mentioned in Run Your Day Like a CEO FitBit Calm Grove Collaborative “From Not Ready Yet to Ready for Next Level Visibility with Stylist Nicole Otchy” Racheal on Instagram and TikTok Rate and review on Apple Podcasts -
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As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle.
On this episode of Promote Yourself to CEO:
5:01 - What is a model calendar, and how do you use one? I talk about how I created my model calendar and really dig into the details of how I use it now.
21:57 - If you have other people on your team, here’s something else you should consider doing to protect your time and energy.
26:33 - What’s the second most important strategy to run your week like a CEO? I do this for my business every Monday morning.
39:46 - I’m pretty ruthless when I implement the third strategy. And it certainly helps with client appointments and business boundaries when I do this.
41:37 - I often get asked why I included these couple of questions in The CEO Planner. What are they, and why did I?
45:03 - The CEO Score comes in handy when it comes to sticking to the weekly plan you just mapped out. Here’s a breakdown of what it’s all about.
57:26 - The last strategy is built right into the planner as this series of questions so you can make better decisions and nip any recurring problems in the bud.
1:02:58 - To wrap up, I quickly recap all five top things to do to run your week like a CEO.
Mentioned in Run Your Week Like a CEO The CEO Collective The CEO Planner Fired Up & Focused Challenge “How a model calendar helps me work just 25 hours a week!” “What Is Your Role as CEO?” CEO Date Checklist “How to Track Your Productivity With an Entrepreneur Scorecard” Racheal on -
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I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll never open again.
On this episode of Promote Yourself to CEO:
2:59 - I talk about my monthly CEO date and dive into my check-in process.
7:48 - What kinds of questions can you ask yourself as you look back on the previous month?
11:28 - I reveal another reason why I absolutely love working with The CEO Planner.
14:15 - What are the consequences of not tracking and documenting things in your business on a consistent basis?
20:07 - Your business metrics and revenue help you predict your company’s future. I reveal how I check on mine every month without obsessing over them.
27:20 - What if you discover that you’ve fallen behind (even way behind) on your projected goals? Here’s how I handle it.
32:24 - One of the most crucial things you need to do with your team while setting your top business priorities for the next month.
34:10 - What’s the last thing I do at the end of my monthly CEO date?
Mentioned in Run Your Month Like a CEO Plan Your Best Year Ever Challenge The CEO Collective The CEO Retreat The CEO Planner Racheal on Instagram and TikTok Rate and review on Apple Podcasts -
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Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business.
On this episode of Promote Yourself to CEO:
3:34 - Why go for 90-day plans? Entrepreneurs love setting big, ambitious goals, but it can be overwhelming.
7:27 - How do you break down big goals into more manageable chunks to fit your time, energy, and resources? You can make your best guess, or do this instead.
11:24 - As an example, I quickly walk through how you can launch a new group program within a year (or sooner).
16:03 - How do you actually create your first 90-day plan? I dig into it and discuss the kind of goals you want to focus on during this process.
19:50 - Start the process by looking over your sales and marketing with this 5-part marketing strategy framework.
27:01 - Most people think of this part of the framework when they think of marketing and can get it confused with the first step. I reveal why it’s different and necessary.
34:08 - What’s next after you have your systems in place? I discuss the difference between process vs. project goals and breaking them down in your 90-day plan.
38:38 - Asking yourself these questions as you work through your plan can really help ensure you avoid major challenges.
42:50 - I talk about fine-tuning your plan throughout the quarter without burning yourself out. Mentioned in Run Your Quarter Like a CEO Plan Your Best Year Ever Challenge The CEO Collective The CEO Retreat The CEO Planner Get Paid Calculator Racheal on Instagram and TikTok -
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From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to your values. Amanda's evolution from reluctant expert to confident CEO offers a refreshing perspective on building a business that thrives even through personal challenges.
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Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking stable income without sacrificing their artistic pursuits.
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What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow.
1:25 – What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a short-term solution.5:08 – You find true freedom with a certain level of control in your business. I clarify what I mean by control here, because a lot of people might have mixed feelings on it.
7:39 – What do you need to have in place to get consistent cash flow and clients? I reveal the first of several different components necessary.
10:28 – The second component is one where a lot of people trip up. There’s a common trap entrepreneurs can fall into here as well, and I discuss how to avoid it.
14:23 – Having these two things in your business makes predictable profits so much easier to obtain. I explain how.
18:44 – How can you ensure that your team helps you create sustainable revenue, freedom, and flexibility? Without a plan here, things can become chaotic very quickly.
25:36 – I talk about another key thing to keep in mind as you’re working with your team to grow your business.
Mentioned in Winging It Isn’t a Business Growth Strategy
The CEO CollectiveThe E-Myth Revisited: Why Most Businesses Don’t Work and What to Do About It by Michael E. GerberRacheal on Instagram and TikTokLeave a review on iTunes -
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When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospitality with education. Her insights on the coming wealth transfer to women and the power of building genuine relationships reveal why going niche isn't just good business—it's transforming how underserved communities access financial guidance. A must-listen for service professionals ready to make their own bold move.
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Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of separating focus days from call days, Rachel demonstrates how you can structure your business around your life—not the other way around. Learn the proven approach that's helping women entrepreneurs get better results while working less, and finally feel confident about how you spend your time.
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Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought?
Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout?
In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have a real action plan to achieve your goals in 2025.
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You tell yourself This is my YEAR! I'm gonna do the dang thing!
You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!
But then life gets in the way and that goal you set is a long gone memory.
When we only set goals once a year, we miss out on the process of going after that goal because we aren't setting ourselves up for success.
In this episode, learn a better way to achieve your overall business goals including increasing revenue, increasing profits, and increasing control in your business.
Get access to the full Plan Your Best Year Ever Challenge Here! -
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Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires?
You might be running your business by DEFAULT instead of by DESIGN!
In this episode, we are talking about how you can proactively design your business to truly work FOR YOU in 2025.
Get access to the full Plan Your Best Year Ever Challenge Here! -
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For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse!
The good news? You don't have to work 60-80 hours weeks to have a successful business. In fact, many of our clients are working less than 30 hours a week with more than enough time to prioritize their health, wellness, family, friends.. you know... actually having a life!
In this episode, we creating a clear vision for all areas of our life in 2025 based on our definition of success.
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With the holidays just around the corner, now is the time to look ahead and plan your business for 2025!
So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge.
In this episode, we are kicking off our 9th annual Plan Your Best Year Ever Challenge beginning with the 2024 Year in Review.
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This episode was a little hard to record - I ended up starting and stopping about a dozen times.
Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your family. All the fun parts.
But there is another reason why this approach is so crucially important.
Life doesn't always go as planned.
And sometimes we don't just need a Life FIRST Business - we need a Life PROOF Business.
One that's going to fully support us as we experience loss, setbacks, and the harder parts of life.
In this episode, I'm sharing more about what I'm currently navigating as I'm experiencing the loss of my dear cousin Holly and how focusing on SYSTEMS are what have allowed me to keep this business running smoothly when I'm not able to show up 100%.
Plan Your Best Year Ever! - Join the free challenge!The CEO CollectiveRacheal on Instagram and TikTokRate and review on Apple Podcasts
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Avoid Common Planning Mistakes for Small Business Success in 2025
With my big-picture plan in order for Q4, in this episode I want to prepare you for planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be here before you know it, and I plan to be spending so much time with family and friends. I want to make sure that come January, my business is already in motion and I can take off with momentum. Join us for the 'Plan Your Best Year Ever' challenge to ensure both life and business goals are prioritized for sustainable success.
02:35 Seek specificity in your goal-setting starting with your priorities, and including traceable metrics
05:44 How can you break down your big goals into actionable, check-off-able items
08:17 Reviewing, adapting, and adjusting your plan must be part of the plan
10:47 The importance of tracking cashflow and financial planning in your goal-setting
11:52 Protect yourself from overwork, and how to not overload your plate
13:45 Don't compromise your long-term sustainability when working on short-term goals
16:09 The importance of involving your team in your planning process
18:11 Your Plan B in case of emergencies
19:54 Value-based, life-first considerations when planning your business's year ahead
21:57 Maintaining attention to the process, not just a final end
24:14 Introduction and Invitation to join the Plan Your Best Year Ever! Challenge -
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Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Plan Your Best Year Ever Challenge' to help set sustainable systems for business growth.
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You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!
From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you.
Today, I talk with CEO Collective member Dr. Libby Wilson whose functional medicine practice looked great on the surface with successful clients and cash flow. But she had to make shifts so that she could truly have freedom in her business to enjoy life. In this episode, she talks about how she turned things around over the last year to ensure that her practice not only works for her clients but also for herself and her family.
On this episode of Promote Yourself to CEO:
3:25 - Who is Dr. Libby Wilson, how does she help her clients, and where was she struggling in her business before joining the CEO Collective?
7:55 - Hustle culture created this health issue for Dr. Libby. She had to fix the root cause and talks about how the 90-Day Planner helped.
13:07 - Content creation is a major sticking point for a lot of entrepreneurs. Dr. Libby has a 12-month rinse-and-repeat content calendar, so how does she do it?
16:29 - Dr. Libby reveals something she does for her practice and that every entrepreneur needs to apply in their business. We discuss what it is and why it’s so important.
22:34 - Watching how my business runs behind-the-scenes helped Dr. Libby get away from making herself constantly available to clients. What changes did she make in her practice as a result?
30:04 - Dr. Libby discusses how making the adjustments to her business has improved her life and her mindset.
36:30 - To wrap the show, Dr. Libby reveals what she’d say to anyone thinking of joining The CEO Collective. She also briefly discusses her new book and how she works with clients.
Mentioned in Is Your Business Really Working for You?
Best Life Functional MedicineThe Path of Intention: Five Habits to Optimize Your Health and Create a Life You Love by Dr. Libby Wilson90-Day CEO PlannerApply for The CEO CollectiveRacheal on Instagram and TikTok -
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In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic health issues, and becoming a mother of twins. She emphasizes the importance of creating flexible systems and structures, including her 90-day operating plan and annual marketing calendar that enable her to balance business growth and personal well-being. Gabi also discusses how implementing these strategies has transformed her role as CEO and improved her team's efficiency and happiness.
10:58 Flexible Work and Parenting
23:40 Adapting to Challenges: Flexibility in Planning
27:37 Building a Reliable Team
33:28 Streamlining Operations with SOPs
42:26 Scaling Your Business with Systems -
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One of the hardest lessons to learn as an entrepreneur?
You can be your own worst enemy.
You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.
You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it.
You know that you have completely maxxed out your calendar - you simply don't have time to do more or work harder - but you struggle to bring on more support behind the scenes to free up your time.
And the thing is - we are all aware when we are self-sabotaging!These mistakes often stem from deeply ingrained beliefs and habits that can be so incredibly difficult to break.
That's why in this episode, I'm sharing the top 5 mistakes, how they hold our businesses back, and how to start overcoming them so you can get closer to the life-first business you really want!
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