Undisputed Authority

How does an invisible expert become an Undisputed Authority?

Each episode tells the story of how one expert became THE voice in their field.

It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model.

I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads.

Then we sit down for a conversation to fill in the gaps.

This is not your standard interview style podcast.

It's a narrative built from dozens of sources that reveal the real story of how they built business.

I'm gathering strategies and patterns that you can apply to your expertise-driven business.