Afleveringen
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In this episode of Video Talks, we sit down with Ida Sjöberg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.
In this interview, we discuss:
The AI Revolution: Why AI is a powerful tool for creativity but hasn’t yet solved the ”cheap, fast, and high quality” trilemma.
Social Media Shifts: How the transition from horizontal (1920×1080) to vertical formats is fundamentally changing framing and storytelling.
Client Management: The importance of ”stripping away industry language” to avoid misunderstandings and deliver on business objectives.
Leadership & Growth: Idaâs personal journey into leadership and why personal development is crucial for leading creative teams.
Diversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production.
Whether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in a rapidly evolving market.
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In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middleâofâfunnel âeducationâ content often fails, and how motivation and attention should shape everything from hooks to format and length. Erik shares practical guidance on balancing creativity with efficiency, what metrics actually matter, when video first makes sense for an organisation, and how AI will raise the quality bar rather than level the playing field.
The post The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing appeared first on Quickchannel.
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Zijn er afleveringen die ontbreken?
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If you are looking for inspiration for your Employer Branding strategy or want to know how AI and ”Live Shopping” could impact B2B, this episode is for you.
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AI acts as a massive accelerator for productivity, but if your organization isn’t aligned, it will just move you in the wrong direction faster. In this episode of Video Talks, Carl sits down with Niklas Hagen, CEO of Hive Streaming, to discuss why live video is becoming more importantânot lessâin an AI-driven world.
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In this episode of Videotalks, Carl Wadmark sits down with Staffan, creator of Histreamers, to explore how automation, smart cameras, and software-driven workflows are redefining modern video production. Staffan shares the origin of his tool, his background in programming and event filming, and how these technologies make productions more efficient, sustainable, and accessible.
We dive into automated camera systems, AI-powered scene detection, robotics in video, multi-platform streaming, and how reducing travel and on-site staff can transform todayâs audiovisual industry. A must-listen conversation for anyone working with live video, events, or digital transformation.
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I avsnitt #10 av Video talks pratar vi om neuropsykiatriska funktionshinder (NPF) och hur dessa pÄverkar deltagande i idrott och sociala aktiviteter. Den presenteras av Viggo Foundation, som frÀmjar idrott och gemenskap för barn med NPF-problematik, samt Studio Viggo, en webb-tv-serie som erbjuder stöd och utbildning för idrottsledare. FörelÀsare Jörgen Dysvolt och Fredrik Berling diskuterar deras arbete med att inkludera personer med NPF i olika sammanhang, betonar vikten av tydlig kommunikation och förberedelse, och letar stÀndigt efter samarbetspartners för att stödja deras initiativ och skapa medvetenhet om dessa frÄgor.
The post Hur du skapar en NPF-inkluderande miljoÌ med Studio Viggo appeared first on Quickchannel.
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I avsnitt #9 av Video Talks tar vi upp hur man bygger en studio som proffsen med Nilks Olav Sundsteigen. Nils Olav Sundsteigen, VD pĂ„ Mediability, pratar om nĂ„got som ofta glöms bort â hur viktigt det faktiskt Ă€r att planera och designa en riktigt bra TV-studio. Det handlar inte bara om kameror och lampor, utan om att skapa en flexibel och snygg miljö dĂ€r bĂ„de teknik och varumĂ€rke spelar ihop. Nils Olav pratar om allt frĂ„n kameraintegration till ljussĂ€ttning, och varför det Ă€r sĂ„ viktigt att deltagarna kĂ€nner sig trygga och bekvĂ€ma i studion. Vi kollar ocksĂ„ pĂ„ nĂ„gra exempel, bland annat hur Norges forskningsrĂ„d har jobbat med sin studio, och vad det inneburit för deras kvalitet och effektivitet. SĂ„ om du funderar pĂ„ att bygga eller uppgradera en studio â dĂ„ Ă€r det hĂ€r avsnittet för dig!
The post Bygg en studio som proffsen med Nils Olav Sundsteigen appeared first on Quickchannel.
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I avsnitt #8 av Video Talks pratar vi om hur du redigerar och skapar videor som faktiskt blir sedda. Att skapa professionella videor behöver varken krĂ€va avancerade verktyg eller stora budgetar. Helena Brunkman frĂ„n Clipsk pratar om hur vem som helst i ditt team enkelt kan spela in, redigera och publicera högkvalitativa videor â direkt frĂ„n mobilen.
Du fÄr se hur Clipsk ger kommunikatörer, marknadsförare och offentliga organisationer möjlighet att:
Spela in och redigera kortformat-video med enkelhet
SÀkerstÀlla att allt följer varumÀrket med lÄsta logotyper, typsnitt och fÀrger
Sömlöst exportera och publicera till Quickchannel med bara nÄgra tryck
Uppfylla krav pĂ„ tillgĂ€nglighet och GDPR â utan onödig komplexitet
Helena delar med sig av konkreta exempel, demonstrerar nyckelfunktioner live och bjuder pĂ„ sina fem bĂ€sta tips för smart mobilredigering â perfekt för effektiva team som vill fĂ„ ut riktigt bra innehĂ„ll, snabbt.The post Hur du redigerar och skapar videor som faktiskt blir sedda appeared first on Quickchannel.
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I avsnitt #7 av Video Talks pratar Ola Johansson frĂ„n Skara kommun om hur du förvandlar kommunmöten till engagerande, tillgĂ€ngliga och oumbĂ€rliga evenemang. Ola berĂ€ttar om nĂ„got riktigt viktigt â nĂ€mligen hur kommunfullmĂ€ktige faktiskt kan göra skillnad för hela lokalsamhĂ€llet. Skara har tagit videokommunikation till en ny nivĂ„ för att engagera fler, göra möten mer tillgĂ€ngliga och, ja, faktiskt lite mer intressanta! Ola delar med sig av smarta sĂ€tt de jobbar pĂ„ â allt frĂ„n att lĂ„ta barn stĂ€lla frĂ„gor till politiker, till hur de anvĂ€nder sociala medier för att nĂ„ ut bredare. HĂ€ng med, det blir bĂ„de inspirerande och fullmatat med bra idĂ©er för alla som jobbar med kommunikation!
The post Hur du foÌrvandlar kommunmoÌten till engagerande, tillgaÌngliga och oumbaÌrliga evenemang med Ola Johansson fraÌn Skara kommun appeared first on Quickchannel.