Afleveringen
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If you want to know how to use authenticity to connect with your audience and leverage your personality and strengths, there's no better teacher than Lesa Banks of The Pajama Marketer!
Previously a Fortune 500 marketer, Lesa re-examined her life and career when she became a stay-at-home mom. She realized that marketing didn't have to be hard and require the long workaholic hours she was used to, and she set out to teach women how to simplify marketing for a better work-life balance!
If that balance is what you're after, or just to learn how to connect with your audience using yourself, you won't want to miss this powerhouse interview!
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Youtubers Christine and Kevin Skelton began Never Stop Adventuring after a six-month RV trip inspired the husband-and-wife duo to quit their jobs and take their lives (and their kids!) on the road full time.
In this inventive tale of a family that packed up into an RV and began a journey of a lifetime, you'll find out how the couple balances monetizing their content with raising their family, along with useful tips for managing a digital presence from remote places in the US. Enjoy!
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Zijn er afleveringen die ontbreken?
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*Just a note - this episode touches on topics that may be troubling to some, including drug use and addiction.*
Soap Addiction, Jennifer Turner's handcrafted goat milk business did not start out as a business venture. It was a hobby, one to escape the pain and stress of being a mother of three children caught in the throes of drug addiction.
But when Jennifer found the courage to tell her story, and place a powerful mission behind her soaps, she not only found sales - she found relationships and community.
Now Soap Addiction is a beacon of hope for loved ones to get clean, and Jennifer is a proud business owner and mentor to families all over walking in her shoes.
You won't want to miss this tale of a small business owner with a powerful mission, and how it affected a community around her.
From Jennifer, you can learn just how important the why is behind your business, hear a success story that will probably make you weep (We're not crying, you're crying!), and learn practical things along the way like letting people help, and crafting an exit plan.
Enjoy!
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In our latest edition of Tailwind Talks, we sat down with Tailwind member and artistic jeweler Kenna McCall to talk about her business TerrAdore Art Jewelry.
In this interview, we talk about all things ethical mining, designing with heart, and how the pandemic spurred Kenna to take her business to the next level with digital marketing.
You'll want to hear Kenna's unique tale and passion for eco-friendly gem retrieval that shows in every area of her small business. Enjoy!
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Jane Caldwell prides herself on a business built around children's imaginations. The Rowdy Ladybug sells versatile kids dress-up clothes that allow for several fantastic outfits from the same costume!
Not only do her unique products allow children to be as innovative and changeable as they like, but it also makes storage and cleanup for caretakers easier than ever!
Today we're talking about Jane's unique career path, and the pivotal shift from college professor to stay-at-home mom, and how sewing opened the door to an unforgettable business venture. Find out more about Jane at https://rowdyladybug.com/
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We sat down with the mother-daughter duo behind the successful food blog Savor the Flavour to talk about all things growth, starting a business with loved ones, and most importantly - what's for dinner.
Listen in as we talk about how Brooke and Emma got their start, how they divvy up business tasks and some must-know food photography tips and tricks that will level up your game like no other!
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When it comes to marketing a small business, there is no limit to the money-making ideas you’ll encounter and no shortage of gurus who want to tell you how to grow your sales. So, what’s really critical to your success? What are the non-negotiables? We’ll be talking with Courtney Petersen and Abbey Oslin of Duo Collective. The pair’s marketing superpower is small business growth, and they run their OWN small business both teaching and doing marketing for small businesses. How absolutely meta is that!
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When Tonya Bush took the leap to quit her steady 9-5 job and pursue her dream of crocheting full-time, she wondered if she was making the right decision.
And so did her former employer, who half-jokingly told her, "we'll see you in a year."
But Tonya and the newly-minted Nana's Crafty Home DID see something in one year, and that was her income being fully replaced - four years ahead of her five-year plan.
Listen in as Tonya talks crochet, Pinterest, following your dreams, and building communities that matter in this amazing tale. She's honest about what was hard, what was easy, and what kept her going, as well as all the things she had to learn along the way!
Learn more about Tonya Bush: https://bit.ly/nanascraftyhome
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In this episode of Marketing Unleashed, we sit down with Sandy Dedeian, the fiery self-starter behind Rectified Co, a boutique marketing consulting firm.
Sandy's story is inspiring - instead of seeking an entry-level job and building her career, she started a journey of serial entrepreneurship and paved new paths everywhere she went.
You'll hear Sandy's thoughts on avoiding burnout, growing a business, and having patience in order to reap rewards. You won't want to miss her helpful tips and tricks for making it as an entrepreneur!
Learn More!
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Abbey Oslin and Courtney Petersen give a new meaning to the term dynamic duo. The ace marketing strategist and the visionary designer originally met working together at an agency, and that’s where their friendship - and dreams - flourished. On the heels of poignant milestones in their lives (Abbey had a baby, and Courtney purchased and home and began renovating) the pair made the leap and formed Duo Collective, a boutique marketing agency for creative entrepreneurs. If you’re thinking of starting a business or going into partnership with your nearest and dearest, you won’t want to miss this fascinating interview. We’re getting the inside scoop on what it’s like to go into business with your best friend, the right time to make the jump (hint: there isn’t one!), and the biggest challenges the duo faced. You’ll also hear about the number one thing that keeps their working relationship smooth, and how they work best together to create their dreams (and the dreams of their clients!) Don’t miss it!
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Content creators love to think about getting and keeping the attention of an audience. We live for stopping thumbs and driving traffic.
BUT, audience alone is NOT the key to business success.
The key to a thriving bottom line is sales.
Join us as we talk with Toni Herrbach about 4 different ways to make money from an engaged audience!
Toni is an amazing communicator with a ton of experience running campaigns for major companies -- Kraft, ConAgra, Safety 1st and more.
You won’t want to miss this episode!
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Looking to broaden your reach into the wild, wild west of social media (AKA TikTok)? We’re with you! TikTok has gained an amazing presence -- it’s the 7th most popular social media site in the world, based on active users! And, 52% of those users are finding new brands to buy from. Join us Thursday. Sept. 15 on the Tailwind Show as we talk with Kristin Larsen of Pinterest VA. Kristin has built her business on Pinterest, and now, she’s growing her audience with TikTok!
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The end of August is not only back-to-school season, it’s also Black Friday Cyber Monday planning season. Need help getting started? Head on over to the blog! We’ve also got templates from Tailwind’s own BFCM planning to share, as well as tips for sequencing and organizing multiple workstreams. Not doing BFCM? No problem. We’ve got some Pinterest trends you can use in your marketing RIGHT NOW. All that got you overwhelmed? We hear you! We’ve asked Andres Barbaro to jump in to talk about leading a happy team! You won’t want to miss this jam-packed session!
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Laura and Lance know a lot about how life gets in the way. The avid travelers share a passion for exploration, one that had to be sidelined for many years as work, school, buying a home, and obligations took center stage.
When this couple had a chance for adventure and travel again, however, they didn't look back, instead combining forces to make their passion for travel a priority in home, work, and life in general.
Now the Longwells are the award-winning team behind successful travel blogs Travel Addicts and Guide to Philly. In this episode, Laura sits down with us to tell it all with refreshing, honest realness and unique perspective.
From talking about the meaning of life to adapting in the ever-changing world of marketing, we discuss how to not only survive but to thrive as an individual growing a business.
Laura shares tons of helpful travel tips along with the ways she’s learned to adapt and not attach to the highs in her business, so it doesn’t feel like the lows define her either.
As a full-time travel blogger with a unique and introspective look at the world, this interview with Tailwind Member Laura is sure to keep on surprising you in all the best ways.
Learn More at https://bit.ly/traveladdicts!
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Ever daydream about the perfect customers -- how much they love you; how often they refer you; how they come back time after time to buy from you? We all do! If you could create a path to your business that ATTRACTS and RETAINS ideal customers while eliminating stress and bother with prospects who never actually buy something? We’re guessing that’s a yes, too! Join us on the Tailwind Show for a special session with best-selling author, marketing consultant, and business guru John Jantsch, of Duct Tape Marketing fame! John will walk us through his framework for profitable customer journey mapping! Even better -- John will answer your questions about small business marketing.
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Back in the golden days of Polyvore, when Pinterest was still invite-only, Alexa Webb found herself searching for plus-sized fashion inspo - and coming up short.
The lack of inclusion in the fashion space for people who looked like her was troubling - and Alexa decided to do something about it.
Nowadays, Alexa is the frontrunner for everyday plus-sized fashion inspiration, with a hugely successful blog, 10m+ views on Pinterest, and an audience of nearly 30,000 on Instagram.
Tune in to hear about how Alexa got her start, priceless advice on how to pick your passion, pitfalls to avoid when building success as an influencer online, and how Tailwind actually changed her life.
Alexa's journey from fun side hustle to full-time blogging is inspiring, and her thoughts on life, passion, boundaries, and chasing dreams are sure to make you want to be BFFs with this amazing woman!
Links:
Tailwind Blog: How Alexa Webb Trailblazed a Path for Plus-Sized Fashion
Alexa Webb - A Plus-Sized Fashion Blog
Alexa Webb on Pinterest
Alexa Webb on Instagram
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Ever feel like real Pinterest success is reserved only for those posting recipes and home decor? Finding it a struggle to effectively promote your service, digital product, or coaching consultancy on Pinterest? Join us as we talk with Jana Osofky, creator of Pinterest with Purpose. We’re going deep on inspiring Pinners to action even if your service or product covers a less-than-Pinterest-obvious topic.
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Did the head of Instagram really say that it’s no longer a photo-sharing app? Are we not supposed to use all 30 hashtags? What’s the deal with captions on Stories? It’s been a minute since we caught up on Instagram - and we have just the person to get us there. Jenn Herman is a speaker, consultant, and blogger on all things Instagram - and she’s super fun and spicy.
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Does it ever feel like the only one you’re talking to on social media is yourself? Want to get your ideas and products in front of the RIGHT people across all your social networks? Well, then this week’s show is for you. We talk with Jillian Tohber Leslie, founder of the Blogger Genius podcast and founder of MiloTree - a tool that helps (you guessed it) build your social media following!
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Just starting a YouTube account? Wondering why your account isn’t growing? Have questions about YouTube SEO or #shorts? Join us as we talk with Nick Nimmin. His YouTube channel has over 790K subscribers and he LOVES to help YouTubers and marketing pros leverage the power of online video.
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