Afleveringen
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We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch.
This is our first enrollment period in over a year that includes a new program! We’re creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our proven schedule, sales page, sales emails, pre-marketing tactics, and more.
What are all the tasks on our list the next few weeks? When will we start marketing and promoting our new program? And how do we feel about doing our first LIVE cohort??
All of that and more in this week’s ep!
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you??
In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We’re not saying hiring people is bad, but for us, managing people and the stress that comes along with it is not worth it at this time in our businesses.
We DO have a few freelancers we work with on an ongoing basis. It’s a very low-stress and minimal interaction relationship with those people, which feels nice and calm. We’ve experienced having a bigger team before and it was stressssssful 😂.
If you’re thinking about growing your team or hiring freelancers, we hope this episode gives you some food (💩🥪👀) for thought!
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Zijn er afleveringen die ontbreken?
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Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month.
We’ve been on a break from consistently creating social media and video content for nearly 3 years 😬. But, that’s all about to change and we’re getting back on the content creation train for both of our businesses.
How much content are we creating? What does our weekly schedule look like? What is “good enough” looking like for now? Have a listen and get inspired to build your own content creation plan!
Grab the Canva Whiteboard: https://waim.co/canva
YouTube Video of our Content Plan: https://youtu.be/bZq0n7-idTI
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe?
One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intentional, but that was very unclear and made our lives difficult when it came to positioning ourselves and our core product.
In this episode, we share our NEW content focus, which also presented a more niched-down audience focus too. We hope that hearing us talking it out in real-time can help you to better focus your core audience or problem your business solves.
Lots of (fun) changes coming to our Wandering Aimfully website and content very soon!
Our YouTube channel: https://youtube.com/wanderingaimfully
Framer (aff link): https://bit.ly/jasonframer
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out!
Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made the writing process much simpler.
We also go over our competitor page strategy and how we used Framer to make the job easier for us.
Jess Cooks Garlic Bread: https://www.thisjess.com/sourdough-discard-garlic-pull-apart-bread/
SEO Article Tool (aff link): https://bit.ly/jasonfrase
Framer (aff link): https://bit.ly/jasonframer
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode.
The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronged plan of action to take.
Listen as we share that 3-pronged plan and feel free to steal a few ideas based on what we’re going to be working on as our 5-week content extravaganza continues!
And, we WILL be creating SEO-friendly articles for Wandering Aimfully in an upcoming week as well, so stay tuned to hear about that if you run a knowledge-based digital product business.
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).
There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!
Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we’re happy about that.
Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business.
🔗 Links we mentioned:
AI Song tool: suno.com
ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio
CapCut (modern video editor): https://capcut.com
YouTube Diary of our second week: https://youtu.be/wNCJKxzCOdM
Teachery’s YouTube channel: https://www.youtube.com/@teacheryco
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery.
If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teachery and Wandering Aimfully (publishing starts in 1 month).
We set a goal of creating 10 short-form videos last week and we ended up with… 6! We’re actually happy with that result because we’re very new to short-form video creation and have been on a 3-year break from any short-form content creation 🥶. There were a ton of lessons learned, mistakes made, and a hilarious “first pancake” moment 🥞.
For this next week, we’re shifting our focus to long-form (10-15 minute) YouTube videos for Teachery. We talk through our plans live as we recorded this since it was a last-minute shift from working on articles.
Links we mentioned:
ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio
CapCut (modern video editor): https://capcut.com
YouTube Diary of our first week: https://youtu.be/llGuDm8gO1Y
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey!
If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week and we’re focusing solely on trying to create 10 pieces of 60-second video content to be shared on Teachery’s TikTok, YouTube, and IG account.
What does creating social content initially feel like? Who is doing what? What content keywords and strategies are we focusing on? All of that is tackled in this episode.
Important note: We are NOT posting this content just yet. We want to create a nice little backlog of content to have ready to post in a month-ish. We also want to get a feel for what the creation process is like and what formats/formulas of content work best for our skillsets.
Next week, we’ll update you with how this week went and then we’ll move on to the next content bucket.
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change!
This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we’re creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience?
Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.
We’ll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn’t it be boring if we didn’t swing for the fences a bit??
Hope you enjoy it!
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark.
Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).
We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future!
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun!
In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we’re just getting started. Whether you are listening to your first episode or have been with us since the start, we appreciate you so much 💖💖.
⭐️ If you were thinking of getting us flowers, chocolates, or a delicious batch of cinnamon rolls to celebrate this milestone, we’d gladly accept a rating and review on whatever podcast player you use!
Here’s to 200 more eps 👩🏻🦰👨🏻🦲👋.
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week.
In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lessons to running your own business, whether you have a partner or work with freelancers (or just on your own!)
We’re going to talk about the importance of having more discussions that you think you need, how to navigate perfectionism (over and over again), communicating during rough patches, and recommitting to your values.
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them, and schedule them?
Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering Aimfully). And, even with our advantage of being a 2-person operation, we’re still finding it hard to carve out time for every idea.
So what do we do? Well, that’s what we discuss in this ep! We’ll cover our signature “Big Ass List™” and then go through the steps to get your ideas out of your head and planned on your calendar to get done in a methodical way.
🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too.
If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, Jason assigned a MarioKart item to each of them to make it fun! Here’s a recap of the tools and the MarioKart items… because… why not?? 😅
1. Chat-GPT (👻)
2. Midjourney (🐢)
3. Castmagic (🔴)
4. ScreenStudio (🍄)
5. Tally (🔴🔴🔴)
6. Whimsical (🍌🍌🍌)
7. Framer (⭐️)
8. Bonus: Arc Search (🔵)Hope you learned about a few new tools and found this episode interesting! Let us know if you’d like to hear us share more episodes like this one in the future?
🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter
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Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years.
How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to find stillness.
To avoid burnout, we’ve put together a list of six things to reassess and take stock of. There are times to push yourself and your limits, and there are definitely times to take a strong look at your schedule and make important decisions to save future you!
Let’s talk about avoiding burnout before it happens in this week’s ep. Also, learn more about setting non-negotiables here: https://wanderingaimfully.com/calm-non-negotiables/
🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!
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This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business.
Here are the 14 quick wins written out:
Rewrite your homepage so it speaks to a problemMake your home page lead magnet obvious and enticingRemove clutter from your site that isn’t convertingMake your lead magnet useful, specific, and efficientRewrite your opt-in copy to be based on a mini-problemTry a welcome mat on your blog posts Create a contextual lead magnet for your top 3 articlesPut search terms in your Instagram nameAdd related “guide posts” to every piece of content Use ConvertKit’s Creator Network/RecommendationsInclude a “ways to work with me” section in emailsName and “brand” your newsletterAdd formatting to make your newsletters scannableIf your podcast host has dynamic ad insertion, use it!If you’re feeling frisky, send us an email and let us know how many of these 14 wins you HAVEN’T done yet and are going to next week.
🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!
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🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join
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For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode.
We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches.
Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we were to start over from the beginning. How would we build an audience from nothing? Would we still lean on email marketing? How would we facilitate a thriving community? And what would our sales and launch strategy be?
All of those questions and more covered this week! We hope you enjoy this chat and if you know anyone looking to start a paid coaching program or community, pass this episode on to them!
🎥 Check out Created By Wayne’s YouTube channel to see exactly what we’d do for audience building using YouTube: https://www.youtube.com/@createdbywayne
🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!
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🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join
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Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions!
There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coaching program (WAIM Unlimited) OR a software product (Teachery) is a fantastic option that reduces stress, puts less overall pressure on sales and marketing, and creates a stronger connection with your customers.
Early on, we ran our WAIM Unlimited program as a membership and saw a monthly churn of 30% — which is NOT good 🥵. After a slight positioning pivot and rebrand of the offer to a Lifetime Program, our churn immediately dropped to ~3% and felt way more predictable and a win-win for us and our members.
Lifetime pricing isn’t for every business, but in this ep we share all our thoughts, lessons learned, challenges, and reasons we love it.
🎢 If you haven’t ready our WAIM Journey to Enough, you can read how we reached $33,000 MRR at wanderingaimfully.com/330
🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!
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🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join
⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter
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This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do?
We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING.
If you take nothing else away from the episode, just do the following: Keep going.
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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co
💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter
✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com
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