Afleveringen
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EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us.
This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our present lives, and a vision board to how we are trying to shape our future and our daughter's futures as well. The definition of the word "Legacy" is something that is passed on. Yet like most things, Legacy can take on many forms. A Legacy may be monetary or your assets, or like we discussed in earlier episodes about Generational Wealth compared to Generational Assets.
In the year of 2024, we as African Americans are seeing increases in certain areas. but decreases in others. These conditions have come about mainly due to legacies that were established well before the time captured at this moment. Those legacies left influence, money, and power to control the factors, measures, and decisions that benefit them the most. In this episode we talk about how we are now dealing with Legacies that are now spanning multiple generations, connecting past, present, and future, relaying messages of hope, fight, determination, knowledge, and perseverance.
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In the world of social media, the algorithm which is a set of instructions that is designed to accomplish a task can be one of your best assets. Hopefully the main task you want it to do is bring attention to your company, find you some new customers, and bring your old customers back again and again. The success of these algorithms that are specified to help your business grow are crucial and not to be taken lightly. Especially if you are paying for advertising and these algorithms are not properly synced to your target or projected customer audience. We already talked in our "You Have to Pay to Play" episode how you have to spend money to potentially make money. Then think about you spending money for said algorithms and they are "flawed" from inception. That could be potential time and money wasted that your company really needed and possibly not recoup a financial reward from either.
Algorithms are mainly problem solvers. One of the biggest problems for small businesses is getting front of more people. Lots of people don't understand that an algorithm takes time to collect, analyze, and plot a strategy to achieve the goal the goal they were created for. Take this example, a company pays for 90 days of advertising with an advertising firm. The algorithm is created day 1. Days 1-30 the algorithm if collecting data. Days 31-60 the algorithm is now "tweaking" itself and trying to get "smarter". Days 61-90 the algorithm is now seeking and finding those potential customers your business surely needs. Tune in to this episode and listen to how you can deal when the algorithm is not being productive.
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#algorithm #paidadvertising #advertisingagency #money #smallbusinesses #businesstips #analyzingdata #targetcustomer #targetaudience
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Zijn er afleveringen die ontbreken?
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In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will cost you. Advertising on social media has become more expensive as the years have gone by. There has been a significant price hike since the pandemic as well. It may even look like some social media channels are pricing out some small businesses. Some of these advertising packages are way more than some of these businesses can budget, so then they have to figure out more economical ways of trying to get their business in front of the masses. This where we talk about you have to pay to play in the latest episode of the Watch4TheHook Business & Entrepreneur Podcast.
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Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website
#advertisingbudget #posting #ecommerce #onlinesales #socialmedia
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The world was forever changed in March of 2020 in more ways than three. The Global Pandemic known as Covid-19 made the world come to a standstill. While the world was on pause, the business world came to a screeching halt as well. While the corporate business world was figuring out how to keep going, even to the point lots of individuals found avenues to start some small businesses, and I use the term some loosely too. lol
Hundreds of thousands of small businesses were created due to the pandemic. Whether they were legal or illegal is not for us to judge, but all these newly created businesses came with a price for many other small business owners. The United States government created the Paycheck Protection Program (PPP) to help legitimate small businesses keep paying W2 based employees and keep their small business a float while it was being negatively impacted by the pandemic. What eventually happened was there ended up being a lot of "fake" businesses being created and also a lot of internet-based businesses were launched as well. We launched in the pandemic but had planned to launch in a normal world, but we know how that all turned out.
Now that we are in the post pandemic world, and now the United States government is telling "most" small business owners, the bill is due. They have changed the tax laws in so many ways that it is almost a punishment to the legitimate small business owners. They have taking away a lot of the "help" that used to be available to certain small businesses, but just tune into this episode to hear how you are sticking it out is still an option for most of us.
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#pandemic#taxlaws#PPPloan#employee#employer#explorepage#businesstips#businessloan
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We as a people have always been a close nit community regardless to what some people may say. We as a culture are innovators, needle pushers, trend setters, etc. but we are not benefitting the most from the outstanding contributions we have made to society as a whole. Getting these two aspects to getting back closer in alignment is paramount to us as a people, surviving, and striving going forward.
We launched Watch4TheHook Apparel Brand because we wanted to give something to our culture. We saw a need for some positive messaged based apparel for our people to have access to. Sometimes we see a trend or fad of negative messaged based apparel running rapid in our culture, and we are not a negative minded people. You cannot be as revolutionary as we are as a people and be having a negative spirit.
We love the community aspect of what Watch4TheHook Business & Entrepreneur Podcast offers to our listeners. We started this podcast as a form of giving back to our community of small business owners. This podcast aims to uplift those who have stepped out on faith or bet on yourself to achieve the greatness you are seeking in life. Tune into this episode to hear about there is culture, then there is community.
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#community #culture #ittakesavillage #comingtogether #trends #fads #reality #helpingoneanother
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Confusion in your business or about your business can stifle the growth of your business. This can be dealing with your business logo, concept, implementation, or even how the customer interprets what your business actually is. Take us for instance, Watch4thehook as a brand plays up on the metaphorical use of the hook. But when we first started out in 2019, we played upon the physical hook from boxing. It was not until after being asked time and time again do we teach boxing that we realized our brand messaging was as clear as muddy water. This is where we started to realize if we have to keep explaining it over and over again, then our audience is not getting what we are presenting to them.
We also have learned how to keep design concepts simple to help make sure our graphics can truly be understood by our customers and audience. We have already talked about how simple is not boring. We have noticed that simple of the simplest designs produced have been some of the most profitable. Also, it could be that lots of people gravitate to designs where they don't have to think or induce deep thoughts from them.
The main thing we have taken from our five years of being in business is that your brand logo, designs, concepts, brand strategy, brand image has to be clear to others than just you and your business partners.
Watch4thehook: A Black Owned Apparel Company and more
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#businessstrategy #designconcepts #translation #branding #implementation #explanations
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Just when you think you have things all figured out, the rules change, and no one told you about it. This can happen to business owners on a daily basis. You feel like you are about to do something great in your business and then it misses the mark again. It feels like they keep moving the goal post so to say. One of our latest frustrations comes from the Internal Revenue Service (IRS) on what qualifies as qualified business income (QBI). QBI is the net amount of qualified items of income, gain, deduction, and loss from any qualified trade or business, including income from partnerships, S corporations, sole proprietorships, and certain trusts.
So, what has us all in an uproar? M&T Parker LLC is a partnership with 0 W-2 wage paid employees. That means we cannot submit W-2s as a form of business tax deductions. So, for small businesses like us, we sometimes may have to rely on business deductions as a form of loss to help with tax write offs. QBI also deals with the amount of liquid cash you have put into your business as well. Example, if I put $10,000 cash into my business and I had $12,000 in deductions or losses, you can only file up to $10,000 in losses only because you only put in $10,000 cash into your business. They are basically limiting the amount of deductions and losses a business can file based on the cash they put into their business. Once again it is another way, they keep moving the goal post for small to medium business owners.
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#taxseason2024 #smallbusiness #taxdeductions #qailifiedbusinessincome #taxfiling #W2 #wages #income #taxableincome
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Sometimes for business owners thinking outside the box is not the issue, being placed into one from the start is the major problem. This imaginary box can sometimes stifle a business's path for growth and success. We have struggled with the imaginary boxes ourselves, for instance, "oh y'all sell t-shirts." Well, we do, but that is not all we have ever sold, but we have learned to not let boxes fold in on us as well. Your business can be placed in a box by customers, observers, or other vendors as well.
These boxes don't have to define your business, they can help you to work harder at making your business standout. One of our biggest ways to stay out of our box as being a "lifestyle" brand was to go through brand development. Dailing in a brand strategy, brand mission, and brand vision can help your brand to stand out. Your branding material such as business cards, promotional materials, etc. will play a part in standing out as well.
These imaginary boxes placed on your business are another version of a Hook that you will have to deal with. These boxes are trying to deny you the greatness you are envisioning for your business. Please stay vigilant and know that your love and passion for your business will always be needed.
https://watch4thehook.com/
https://watch4thehook.com/about/
https://watch4thehook.com/product/podcast-money-merch-potential-monetization-call/
#boxedin #businessstrategy #businessplan #businesspodcast
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Small and Medium sized businesses are the backbone of the American economy, yet we rarely get the financial help that large businesses get. I have seen stats were only between 13-30% of small businesses get financial backing from financial institutions or banks. Looks like the deck is stacked against those who are supposed to help keep this boat afloat. The Federal Reserve Bank's Small Business Credit Survey. a staggering 85% of small businesses are experiencing financial difficulties in 2021 alone. How can almost 9 out of 10 small businesses need financial support and probably won't get it from financial institutions.
Lots of small businesses apply for business loans for a variety of reasons: inventory purchases, cash flow for everyday operations, payroll expenses, and even debt consolidation/refinancing. All those a vital to a business succeeding and thriving. Yet, this road maybe blocked due to the fact the financial institutions are not lending to certain businesses at that time. An even steeping step down is that only 7.2% of Total Loans are approved to Black or African Americans. Another fun fact is only 3.9% of Total Loan Dollars are also awarded to Blacks or African Americans.
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#moneymatters #businessloans #financialinstitutions #bigbanks #smallbanks #operationalfunds #funding #microloans #loaneligibility #loanapproval #SBAloan
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This episode we are pulling back the veil even more and giving you all a front row seat of how a married couple can build together. We are going back as far as 2011 and bringing you all along for our journey to 2024. This journey will tell you about the sacrifices we have made individually and collectively as a married couple. We have had many personal challenges that have help us grow personally and professionally. The education my wife and I have obtained over the years has helped us to grow professionally. This episode we are hoping to show that building together personally can help you build together as business owners.
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#buidlingabusiness #businessprogess #teamtogetherness #marriedcouple #businesscouple #sacrafices #teamplanning
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Small businesses face many disadvantages as compared with large businesses. As being a small business, we even see the different levels that fall under what being a small business really means. We have dome to find out there are two metrics used to reference small business sizes. The number of employees and average annual revenue. Speaking in general, the Small Business Association (SBA) defines a small business as an independent business with fewer than 500 employees. Now that average annual income metric for small businesses can vary by industry. That is some fenagling for your ass right there. You will come to find out most small businesses have 50 employees all the way down to 1 on average. Watch4TheHook has 2. lol
We have realized that other small businesses may have more employees, more revenue, and all that etc. That still doesn't mean we should not be in business. It just means we have to be more resourceful, more strategic, more financially savvy to how we run our business. Has that always worked out in our favor, no but that is the acceptable risks we have chosen to accept as business owners. Honestly it gives us some swag with our small business asses. lol Tune in and hear exactly our attitudes towards being small business owners.
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#businessstrategy #smallbusinessassociation #smallbusiness #smallbusinessloan #smallbusinessmindset #businessplan #acceptablerisk #smallbusinessemployer #smallbusinessemployee
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One of the best ways to keep your business in good standing is to properly file all taxes associated with
your business. Taxes are like Thanos, they are inevitable. Lol All jokes aside though, being behind on
paying your business taxes can get you and your business some unwanted attention from a number of
agencies. Our company’s actual name is M&T Parker LLC, and we do business as Watchforthehook. We
have never filed business taxes as Watchforthehook ever. Rule number is to file the taxes under the
name of company associated with the proper employee identification number (EIN) or taxpayer ID
number with the Internal Revenue Service (IRS). Listen, we have seen lots of businesses who tried to
deceive state and government agencies and ended up paying a hefty price for those deceptive
practices.
Business taxes are usually due before personal taxes are due, so keep that in mind too. Also
understanding and filing the proper business deductions when filing business taxes is crucial as well.
These deductions can lessen the money owed to the IRS or other agencies. The money generated or
lost form your business will then have to be applied as earned income or net losses applied to the
money you earned personally the previous tax year. Tune in this episode to understand why properly
filing your business taxes are necessary.
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#taxes #filingtaxes #businesstaxes #personaltaxes #deductions #earnedincome #businessmindset #applepodcast #smallbusinesspodcast #smallbusiness #IRS #money #moneymaker #businesspractices #makingmoney #taxevasion #taxpenalty
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Like many things in life, your business will need you to give it things to help it grow. Improving your business is a very helpful way of nurturing your business. Implementing systems, functional brainstorming, and thinking forward are some ways to positively help your business grow. Business owners always are looking for ways to help their business work better and more efficiently. We can remember the 2019 version of us, and we can think of a number of ways we have nurtured and put in sweat equity with Watch4TheHook. Communication is also a great way to help move your business along. Communicating with employees and customers are vital to a successful business. Also don't be afraid to fail. Most people believe failure is not an option, but we believe in surviving the Hooks. It is ok to try different things in your business in order to see what can actually work for it. Tune in this episode to see what other ways are out there to nurture your business.
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Owning your intellectual property (ip) is a great way to protect you and your business. It is hard to
predict what will be the next big thing business wise, but as a business owner you have to do your due
diligence to protect what you have created and brought to fruition. There are some ways legally you can
protect your intellectual property from being stolen or infringed upon illegally. You can get your
intellectual property protected by The United States Patent and Trademark Office (USPTO). The United
States Patent and Trademark Office (USPTO) is the federal agency for granting U.S. patents and
registering trademarks. Does it take time, yes it does, but anything worth having is worth putting forth
the effort to have. You can also Copyright your intellectual property too. Copyright is a form of
protection provided by the laws of the United States to the authors of “original works of authorship”
that are fixed in a tangible medium of expression. An original work of authorship is a work that is
independently created by a human author or authors, and possesses at least some minimal degree
of creativity. You can do your research and see which form of protection is best for you and your
country.
In this episode we talk about the now three applied and accepted USPTO trademark Watch4theHook
owns. We (me and Tatiana) filed all the paperwork and paid for it on our own. We have had questions
and we know whom inside the USPTO to reach out to and get those questions answered. Tune in to this
episode and find what you need to see if you need to protect your intellectual property.
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#protectingproperty #businesspodcast #entrepreneurpodcast #intellectualproperty #protectingwhatisyours #creativity #posession #research #USPTO #paperwork #ownership #owner #ip #copyright #infringement #theft
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We hear a lot of times, there is plenty of money out there to help you start a business. The crazy thing is like we talked about in another episode, to get access to money, you have to meet the criteria. Some forms of grants for businesses requires that your business function to a certain standard. Those standards can now become barriers to small black owned businesses who already have limited resources, and ways to access capital. That access being denied could cripple a business and possible shutter it as well.
The crazy thing about all this is, some of the greatest inventions in this world have come from black inventors. The caveat to all that is who has financially prospered from most of these inventions. There is a long history of people of color being denied access to capital and we still fight those inequalities today. Tune in to this episode to see how being denied access to capital can possibly turn your Amerikkkan dream into a nightmare.
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There are a number of ways to help you learn and grow as a business owner. If you are fortunate enough to have the opportunity to be involved with some business seminars, cohorts, master classes, then you can consider yourself to be fortunate. Your business being selected means you met their criteria to be asked to be a part of those events. You want to come in with an open mind and check your ego at the door. Remember even though you are looking for help, there are others who get paid off finding others to help. Whether you get anything from them, the boxes they check to show others, then they have met their criteria through you. Listen closely to see what all goes in to meeting the criteria.
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How you look on paper will greatly affect how you look in real life. This is very true in the business world and the world of financial services or access to capital. Your credit score is a prediction of your credit behavior, and lenders lean heavily on that when it comes to lending out capital or funds. This why we have advised potential business owners to fix or better your personal credit scores first. Your credit history can include information like the number of accounts, total levels of debt, repayment history, and some other factors. Once you become a business owner, you will more than likely apply for some business credit. Your business credit application will include lots of information from your personal credit history. Tune in this episode to see why fixing your personal credit first can help you as a business owner in the long run.
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#podcasting #credit #creditreport #businesscredit #personalcredit #creditreport #businesspodcast #entrpreneurpodcast #businessmindset #businessportfolio #businesstips #
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Who really wants to work from the ages of 15-70 for someone else? This is the message that the Congress of the United States of America is trying to feed its constituents. The fact that Social Security, which is a fund established for all documented American citizens has been exposed for not being what it is supposed to be won't help most of us in our latter years in life. These Congressmen are now willing to pass legislation where the legal retirement age will be moved up from 67 to 70 years of age. This is absolute lunacy to assume that American citizens want to work longer in life, than actually being forced to work longer in life. Tune to this episode to understand ludacris this whole concept sounds.
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#podcasting#ecommerce#onlinesales#working#retirement#socialsecurity#laws#legislation#lies#propaganda#citizens#money#needs#requirements#living#necessity
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Every day I am hustling, every day I am hustling!!! Great motivational lingo, but does it come with a catch. You hear the term hustling used a lot when it comes to how some businesses run or operate. The flip side of that is now can your hustling be detrimental to your own hustle. This plays upon the adage of working smarter, not harder. We as business owners can sometimes over think, over analyze, and overload ourselves to the point it hurts our businesses. Just look at the definition of hustle. Hustle means doing what you have to obtain something. Oh man, just think about it. Doing what you have to, is a mouth full right there. Then the end goal is to obtain something. Sometimes us business owners can be hustling and forget what we are trying to obtain in the long run. Tune into this episode to hear if you or someone else is hustling against their own hustle.
https://youtu.be/YHSiaFo2FRQ
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In this episode we are here to discuss the brand values we have established for the Watch4TheHook Apparel Brand. We were able to define our brand values by going through brand development not too long after we launch our brand. Brand development is a great informational gathering tool for any business.
Here are the brand values of the Watch4TheHook Apparel Business:
Partner With MinoritiesProvide High Quality ProductsStimulate Self EducationInstill ConfidenceRemain SubjectiveWe felt these brand values best personified the true essence of the Watch4TheHook Apparel Brand as a whole. In this episode we expound on each one of our brand values and how they are intricate to the success of Watch4TheHook Brand as a whole.
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