Afleveringen
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Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.
In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain.
More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves âNervous System Doctors.â Thatâs a mistake.
In this weekâs chiropractic podcast, I talk about why some chiropractors call themselves Nervous System Doctors. I discuss why I think thatâs a terrible thing to do, and the problems that come from it. I also talk about the different approaches to chiropractic and I share some of the reasons why chiropractors should be proud to be chiropractors.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet.
Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isnât a compelling reason for another website to link to theirs.
In this weekâs chiropractic podcast, I talk about 2 different types of content that will help chiropractors get more backlinks. One of the ways is so simple that every chiropractor should do it.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Zijn er afleveringen die ontbreken?
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In this weekâs podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.
They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily.
The conversation explores the importance of finding oneâs own path in chiropractic practice and not getting caught up in following someone elseâs model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life.
The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with oneâs values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation.
In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients.
They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience.
Takeaways from this episode Balancing optimism with realism is crucial in the chiropractic profession. Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale. Success in chiropractic practice requires hard work and a willingness to navigate challenges. Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve. Each individualâs path to success in chiropractic practice may be different, and itâs important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone elseâs model. Fulfillment should be prioritized over external markers of success. Embrace the journey, navigate resistance, and make choices that align with your values and goals. It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care. Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts. Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients. Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice. Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience. Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession.Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Life is hard for everyone. I think we can all agree on that. But life isnât equally hard for everyone, and that often upsets people. Life isnât fair.
In this weekâs chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Chiropractors often wonder why they donât get referrals from other medical professionals in their area. Many chiropractors assume itâs because medical doctors donât like chiropractors. Sure, there may be some of that. But I donât think thatâs the main reason why medical doctors donât refer to chiropractors.
In this weekâs chiropractic podcast, I talk about 3 reasons why the average chiropractor doesnât get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search.
Just think about it. There are currently people who are going to Google and searching for their next chiropractor. Thatâs awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you?
In this weekâs chiropractic podcast, I talk about the factors that impact where a chiropractors shows up on Google. I also discuss the importance of a new-patient-focused website and having a chiropractic website that helps transition people from non-patients to patients.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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In my last podcast, I did an overview and talked about some of my observations in an article I wrote called âTop Chiropractors On Instagram: What Can We Learn?â There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites.
In this weekâs chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that.
Letâs get into it!
Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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I recently finished an article called âTop Chiropractors On Instagram: What Can We Learn?â I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following.
So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns.
In this weekâs chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didnât make my list. And I talked about a few observations that I noticed as I was digging through chiropractic content on Instagram.
Letâs get into it!
Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now Iâve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasnât great, but the bottom line regarding marketing is all about return on investment.
In this weekâs chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about alternative advertising options that would probably work better for the average chiropractor.
Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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One of my clients emailed me recently and asked about how to start selling products on his website. Itâs not something that Iâve ever talked about on the podcast, so I thought it would make an interesting episode.
In this weekâs chiropractic podcast, I talk about why a chiropractor should and shouldnât be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways itâs done. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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I recently heard someone say âDonât own things that are not yours to own.â That made me think about all the things that chiropractors âownâ that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldnât make it worse.
In this weekâs chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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More often than not, successful chiropractors are also small-business owners. Itâs hard to make a good living as a chiropractic associate. Thatâs why so many chiropractors venture off on their own shortly after graduating.
Unfortunately, being a small-business owner isnât an innate skill. Itâs also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to grow a successful practice. Itâs frustrating.
In this weekâs chiropractic podcast, I talk about why so many chiropractors are asking the wrong questions. I discuss why so many chiropractors just want someone to tell them WHAT to do. I also talk about why knowing what to do is dangerous if chiropractors donât also know why they are doing it. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career.
After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice.
In this weekâs chiropractic podcast, I talk with Dr. Margie Smith about the upside of a micro practice for chiropractors. I talked to her about why she decided to start a micro practice, how her practice has evolved, and what some of the keys are that have helped her grow a successful practice. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Dr. Margies clinic site: https://www.granitebaychiro.com
Dr. Margie on Instagram: https://www.instagram.com/drmargiesmith
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Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention.
Now Iâm sure that most chiropractors would just prefer that I give them a simple âsecretâ to patient retention. But Iâm not sure that something like that exists. I am sure that there are a couple of foundational principles regarding patient retention that every chiropractor needs to follow.
In this weekâs chiropractic podcast, I talk about the 2 keys for chiropractic patient retention. I discuss why neglecting these two things will always result in a chiropractic practice with poor patient retention. Letâs get into it!
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Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesnât seem to be too much to ask, right?
Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that itâs not as simple as getting a job, helping a lot of people, and making a good living.
Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. Iâm not the type of person who believes that money is the only thing that matters, but I do believe that the average chiropractor should make an income that warrants the amount of time, energy, and money that it requires to become a chiropractor.
In short, if chiropractic colleges are going to charge an arm and a leg to chiropractic students to get a Doctor of Chiropractic degree, I think itâs OK for chiropractors to expect to make a 6-figure income. The good news is that lots of chiropractors make a 6-figure income. The bad news is that they rarely do it as an associate.
If you want to make a 6-figure income as a chiropractor, you are most likely going to do it by starting your own chiropractic practice. Like it or not, youâre going to have to venture into the world of small-business ownership, and thatâs something that chiropractic college DID NOT prepare you for.
Thankfully, there are a TON of business and marketing resources out there for chiropractors. This hasnât always been the case. In fact, when I graduated from chiropractic college in 2004, it was really hard to find help unless you were lucky enough to have a chiropractor (who knew what they were doing) take you under their wing, or you could afford ridiculously overpriced (and often not very helpful) chiropractic coaching. Those were basically your only options.
Today there are books, videos, podcasts, training courses, online coaching, virtual summitsâŠthe number of practice-building resources available to young chiropractors is almost endless. And as an added bonus, most of these practice-building resources are very affordable. Heck, the free stuff now is better than the expensive chiropractic coaching was back in the day.
The bigger problem nowadays is that chiropractors almost have too many choices for advice. Seems like EVERYONE has advice to give. There are even chiropractic students out there giving practice success advice before theyâve ever practiced a day in their life. Crazy!
With so many resources and so many voices telling young chiropractors how to be successful, itâs easy to get overwhelmed. Young chiropractors who listen to 100 different âexpertsâ with 100 different keys to success can find themselves being pulled in 100 different directions. Thatâs rarely a good thing.
With all that being said, that brings me to the point of this article. Over the last 7-8 years, Iâve had the chance to help many young chiropractors as they start their chiropractic careers. When a chiropractor is starting their practice itâs a very stressful time, and itâs also a time when new chiropractors make new chiropractor mistakes.
Thankfully, many new chiropractor mistakes can be avoided. But itâs hard to avoid things that you donât even know what they are. Ignorance may be bliss, but itâs not helpful if you are trying to minimize mistakes.
Common Mistakes That Young Chiropractors MakeSo what I decided to do is create a list of some of the most common mistakes that I have seen new chiropractors make during the early stages of their careers. This is NOT a complete list of mistakes and Iâm not going to do a deep dive into each one. I just want new and/or struggling chiropractors to be aware of these common mistakes, so they can start taking steps to avoid (or correct) them.
Letâs get startedâŠ
1. Finding Time Instead of Making TimeChiropractors often think they will âfind timeâ to do the important things. Thatâs a mistake. As a general rule, people donât find time. They make time.
So if itâs important for the success of your chiropractic practice, schedule time to do it. Donât just hope you will find time during the week/month. You most likely wonât.
2. Doing Too Many Things at OnceOn the surface, it makes sense to try to do as many things as possible. Especially as a chiropractor when you always have a million things to do. Why not try to get them all done?
When a chiropractor tries to do too many things at once, projects tend to get partially done instead of completely done. When this happens, nothing changes. Chiropractors who work on too many things at once will find themselves exhausted with little to show for it.
Chiropractors should work on the one or two things that are most important right now. Get them done so they can make a difference in their practice. Then (and only then) they can start working on something else.
3. Starting Too BIGThe most important thing for new chiropractors is that they get their head above water as soon as possible. Making the mistake of starting too big just puts the chiropractor behind the financial 8-ball and makes the early months/years of practice harder than they need to be.
It makes sense for most chiropractors to start small. Chiropractors should consider starting with a micro practice and scaling from there. Itâs much easier to start small and expand than it is to start too big and have to scale down.
4. No Method to Their MadnessMost chiropractors lack any sort of structure when they first start their practices. Thatâs a major problem. If a chiropractor doesnât have a set way of doing things, how will they know if what they are doing is working?
Practice structure is a chiropractorâs friend. It will allow them to excel. A lack of structure causes quality control, consistency problems, troubleshooting problems, and growth problems. A lack of structure for a chiropractor is a HUGE mistake.
5. No Clear Value CommunicatedChiropractors often fail to communicate their value in a way that people can easily understand. Some chiropractors donât even try to communicate value because theyâve never thought about it. Others will try, but they put it into words that no one understands unless they happen to be another chiropractor.
Iâm assuming that most chiropractorâs patients are not other chiropractors. This is why itâs so important for chiropractors to figure out how to communicate their value in a way that their ideal patient can understand.
What problem does the chiropractor solve for their patients? Chiropractors should communicate that to people using the words that the patient would use. Thatâs a great place to start.
6. Letting Fear Keep Them From StartingStarting a chiropractic practice is scary. Donât let anyone tell you otherwise. But chiropractors who think they can prepare enough that the fear will go away should knowâŠthey canât.
Yes, chiropractors should do everything they can to prepare for starting their practice. But if a chiropractor is going to wait until they arenât scared to start their practiceâŠthey will never start.
Iâll give you the piece of advice that my chiropractor gave me when I told him I was scared to start my own practice. He said, âYou can start your practice now and be scared. Or you can work for someone else for 2 years and start your practice then and be scared. Either way, youâre going to be scared.â
7. No Target MarketOften times when I ask chiropractors who they are going to help as a chiropractor, they will give me a generic âanyone with a spineâ answer. I know that the average chiropractor thinks that casting a broad net is the best way to grow a practice. But thatâs not how marketing works.
When a chiropractor tries to be everyoneâs chiropractor they end up being no oneâs chiropractor. Itâs always better from a marketing/branding standpoint to start narrow and expand from there.
Chiropractors should take the time to identify their ideal patient and then build their marketing/branding around helping that person. Thatâs a MUCH more effective way to grow a successful chiropractic practice.
8. No Patient RecommendationsPatient recommendations should be a normal part of the patient care process. Itâs the chiropractorâs job to let the patient know what the plan is going forward so everyone can be on the same page.
Chiropractors who fail to give their patients clear recommendations are bound to have patient retention issues. When patients donât follow through with their care, they are unlikely to get the best possible results from their chiropractic care. Itâs a loss-loss situation for everyone.
9. No Patient Follow-Up PlanItâs not uncommon for chiropractic patients to get off of their care schedule. There are many different reasons why that may happen. Some of them are avoidable and some of them are not.
Regardless of the reason, chiropractors need to have a plan in place for what to do when an active patient misses their appointment. Otherwise, one missed appointment could turn into a patient discontinuing care before they should.
With that said, sooner or later almost every patient will discontinue active care. Thatâs why chiropractors should also have a plan in place for staying in touch. Staying top of mind will make it more likely for a patient to revisit the same chiropractor the next time they need chiropractic care.
Having a follow-up plan for both active patients and inactive patients will make sure that no one is overlooked and that no one is being contacted too much. The goal is to maintain the doctor-patient relationship. Having an established follow-up plan helps chiropractors do just that.
10. Poor Communication SkillsChiropractors are in the people business. Thereâs no way around it. Thatâs why communication skills are so crucially important. The chiropractors who are better at communicating tend to have the most successful practices.
Chiropractors who are naturally gifted communicators tend to get even better with time without having to be very intentional about it. Chiropractors who are not naturally gifted communicators do not usually get better with time unless they are intentional about improving their communication skills.
Itâs important for chiropractors who are not naturally gifted communicators to understand the importance of communication and to commit to developing that skill. If they donât, their poor communication skills will constantly be holding back their practice growth.
11. No Plan for Meeting New PeopleChiropractors always have more things to do than they have time. Thatâs part of the deal when it comes to owning your own business/practice. Itâs easy for chiropractors to get stuck in the hamster wheel of daily projects and overlook the importance of meeting new people.
Meeting new people is the starting point for marketing and practice growth. If people donât even know a chiropractor exists, they will never choose that chiropractor. I think thatâs pretty obvious.
Chiropractors should constantly be meeting new people. Whether itâs online, offline, or through a third party, more people should know about a chiropractorâs practice this month vs last month. And that should be the case EVERY month.
12. Failing to Lean Into Their StrengthsItâs a mistake for chiropractors to focus too much energy on improving their weaknesses. Of course, chiropractors should be committed to excellence. So improving in any area is a good thing.
But as a general rule, people donât go from being terrible to being excellent at something. People do go from being good to being excellent at something, and itâs those excellent things that are going to make the biggest impact in a chiropractorâs practice.
Thatâs why I encourage chiropractors to focus on their strengths instead of obsessing about their weaknesses. If a chiropractor identifies areas where they are naturally gifted, improving those strengths and finding ways to leverage them in practice is whatâs going to make the biggest impact.
13. Failing to Improve Adjustment/Treatment SkillsChiropractors are in a performance-based profession. Itâs great to be a smart chiropractor, but if you canât deliver when it comes to adjustments/treatment, no one cares how big the chiropractorâs brain is.
Chiropractors owe it to themselves and their patients to be the absolute best at their craft. Good enough should not be good enough. Chiropractors who lack adjustment/treatment skills will get subpar results and will struggle with patient retention. After all, who wants to go to a chiropractor who sucks?
14. Failing to Set The TableChiropractors often hope that something will happen without creating an environment where that thing is likely to happen. Itâs like hoping to have a nice dinner without setting the table. Let me explain.
If you want patients to start leaving reviews, it makes sense to create an environment where reviews are normal. If the first time the thought of a review crosses a patientâs mind is when the chiropractor asks for one, the chiropractor hasnât done a good job of setting the table.
If the patient had seen posters on the walls with reviews from past patients. If the patient had seen a sticker on the front door that said, âReview us on Google.â If the patient had noticed a poster behind the front desk that had a thank you message for patients who had left reviews.
Then when the chiropractor asked for a review, it didnât just come out of nowhere. The chiropractor created a practice environment where reviews are normal. In an environment like that, patients are much more likely to leave a review.
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Chiropractors have often heard the quote, âContent is KING.â But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is?
In this weekâs chiropractic podcast, I talk about the different types of chiropractic content. I discuss why itâs important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the most important things for chiropractors. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet.
In this weekâs chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why implementing these 4 things on your website will help more new patients choose you as their next chiropractor. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. Thatâs assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price.
But thatâs not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!!
In this weekâs chiropractic podcast, I talk about the pros and cons of buying an existing chiropractic practice. I also give 9 simple tips that can save chiropractic practice buyers a lot of headaches (and money) when they buy an established chiropractic practice. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Iâm sure most of you know Dr. Kevin Christie from Modern Chiropractic Marketing. Iâve had him on the podcast before, and Iâve always enjoyed chatting with him. It had been a while so I decided to have him back on to talk about chiropractic.
In this weekâs chiropractic podcast, I talk with Dr. Kevin Christie. We talk about the importance of communication for successful chiropractors. We discuss why younger chiros may struggle with communication more than they did in the past. We also talked about a few random things including what we consider to be the dumbest thing that we ever spent money on while in practice.
Letâs get into it!
Modern Chiropractic Marketing Website: https://www.modernchiropracticmarketing.com
MCM Mastermind West: https://www.modernchiropracticmarketing.com/mastermind-2024-west
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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This weekâs chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics.
I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to plan for the upcoming new year. Letâs get into it!
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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