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In today's episode of Welcome to Cloudlandia, Dan and I discuss the paradox of achieving more through minimal effort. Exploring concepts like the 'Crucial ABC Questions' and the 80/20 rule, we uncover how sometimes the best approach is to simply stand still—how inaction itself can be a powerful strategy. We share insights into the transformative nature of strategic scheduling and how it can liberate our lives from daily logistical burdens. By entrusting details to others and focusing only on meaningful tasks, forward-thinking time management elevates our experience and enables richer collaborations. Touching on varied successes, we reflect on the diverse challenges public figures face and the support networks shaping their approaches. SHOW HIGHLIGHTS We explore the concept of achieving more by doing less, focusing on the 'Crucial ABC Questions' to isolate growth problems and find their least-effort solutions. Dan and I discuss how inaction can sometimes be the most effective action, particularly when it leads to strategic delegation and efficiency. We delve into the 80/20 principle, highlighting how focusing on the 20% of efforts that yield 80% of the results can enhance productivity. Strategic scheduling is presented as a tool for life liberation, allowing individuals to indulge in what truly matters by delegating logistics to others. We share personal stories and insights on how public figures manage their time and the impact of their support systems on personal and professional growth. I share my approach to problem-solving by considering whether inaction could solve the problem or what is the least effort required to achieve the goal. We highlight the significance of having others manage your structured calendar to allow for freedom of choice and richer life experiences. Reflecting on success and fame, we examine how various degrees of support systems and self-reliance influence celebrities' lives and careers. Strategies for entrepreneurs on managing time and maximizing productivity include asking key questions to reduce time spent on issues and preparing for future growth. We discuss the importance of personal routines and structure in providing a sense of security and time management, and the philosophy of avoiding unnecessary risks.
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TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan, Dan: Mr Jackson. Dean: There we are Back again. Dan: I have a question for you. Dean: Okay. Dan: Are there any problems you're solving today by doing nothing? Dean: Yeah, I love it. It's like a paradox. You know, I had a great time at our workshop this week going through that, the exercise. I've been thinking a lot about it, actually, like I really have over the last several days. I've been writing a lot of things and so I could share some of the things, but yeah, I'd like to hear one. Okay, so let's preface it. I love, by the way, how our podcast is really just one continuous conversation that we jump right into everywhere. Dan: Last one, so for anybody listening. Dean: Let me try and take my shot at explaining your. What do you call the tool? What do you call the thinking tool? Dan: The crucial ABC questions. Dean: The crucial ABC questions. So my understanding of it, having you explain it to me and having gone through the exercise, is that there are some number of goals or obstacles or things that you want to do. Dan: And I call them growth, I call them growth problems. Growth, In other words you have plans for growing something in your business life? For your personal life. But there is a problem. And I like the way, if you solve the problem, then the growth happens. Dean: Yeah, I like the way of thinking about a problem not as an emotional negative thing but as a math proposition. You know something that there is a solution, and that's really what we're looking for here. The problem, finding the problem is really the biggest, the biggest path to getting the solution. Dan: Yeah, you know you mentioned a math problem. That's like multiplication five times X equals 20. Right, okay. If you figure out what X is, then you have the. If you figure out what's relationship is between five and 20, then you've got a solution to the problem and you grow. Dean: I like that. So I think that the preface of identifying the problem you got to have a problem, so identifying the problem and isolating it to one particular thing can be a multi variable problem, you know. But one of the one of the variables of the problem is then to ask yourself is there any way I could accomplish this? By doing nothing, yeah? I think, that's really a great thing. Is there any way I could accomplish this by doing nothing? Dan: And. Dean: I think that alone, you know, is a really good way of doing, of thinking, because it lets you think about, you know, just as a solution. Is there a way to do this with doing nothing? Then, once you acknowledge that in 99 times out of 100, the answer is going to be no, yeah, that you then move on to be, which is what's the least that I could do to accomplish this or to solve this. Yeah, really, I'm a big fan of the. I'm a big fan of, you know, everything fits into the stand. The 80% approach is a great way of thinking about this. Could I get most of what I'm looking for with 80% of this. And you know the corollary to that 80, 20 and what's the 20? 20% of this to get 80% of the result. I think that's a really good. I think thinking paths that opens up for you and then see the magic is is there a? Who could do my minimum? I think that is the ultimate. That's the. You know we identified it as the. That's the way to. That's the way to pray while you're smoking versus smoking while you're praying. Dan: Yeah, yeah. Dean: I'll tell that again because I you told it on our last podcast but I've been thinking of all sorts of different applications of the smoking and praying yeah, the way I heard it was gentlemen goes to see the priest and asks him you know, is it, can I smoke? Well, I'm praying, and the pastor or the priest says well, you know, prayer is supposed to be a reverential thing and you should come with reverence. And so, no, I would say you shouldn't smoke while you're, while you're praying and anyway, and it came back several weeks later and within conversation, was asked go father, when should I pray? And the father says well, the Bible says you should pray without ceasing, should be in constant prayer and communion. And he says, so, should I pray while I'm gardening? Because, yes, being in nature and being with being present, you should definitely pray. Should I pray while I'm walking? Well, yes, you should pray while you're walking. Can I pray while I'm smoking? It's so funny simple syntax change that gets you to the outcome completely different than when you presented. Dan: It's a totally contextual yeah it's a totally contextual change, and so, going back to the three questions, so the first one is the way I can solve this, by doing nothing. If there's something you have to do, then what's the least you have to do. And if there's a least that you have to do. Is there someone who can do your least for you, with the result that you're solving the problem by doing nothing? Yeah but it's an interesting thing. Well, what's changed in your mind? I mean, when you put the three questions together, because this really starts with a conversation that created the entire podcast series that we've been doing for quite a long time? We've done quite a number of years We've done I think this is. The total is about 215. So this is episode 215 of our never-ending conversations, but it originally came back from my appealing. I just dropped a line when we were at a restaurant, los Select in Toronto and I said you know, I've been thinking about procrastination, and procrastination is an avoidance of something that really you're exhibiting. You're actually exhibiting wisdom because you know from your entire history of what works and doesn't seem to be working. The goal you have here, when you say this needs to be done, and you say, well, how am I going to do that? Well, the goal is an appropriate thing, it's exciting, it motivates you know it motivates some kind of action. It's just that you're not the one who's supposed to actually be doing the thing that you want. So it relates directly back to procrastination. Dean: I think, I think that it's in the same family, same root, yeah. Dan: It's a sense of family resemblance Exactly. Dean: Well, so I'll tell you the evolution of my thinking around. It is, you know, lillian is coming by today, lillian my assistant, and so I mentioned to you that one of the ways that I've been kind of applying this thinking is in my eating, in my meals. And you know I went to the process of with Jay Virgin, you know, we kind of outlined some great meal choices, 10 kind of power meals for me that are available here in Winterhaven through Grubhub and Uber Eats to be delivered. And I discovered the pre-arranged delivery you can arrange, you know, up to four days ahead that they will deliver at certain times. And so I've taken that was cut to the point of if I take that, if I want to eat great meals, is there any way I could do nothing about this? Well, there's not really any way because you have to arrange and eat the meals right. So what's the least that I could do and that led me to the pre-arranged things in combination of those meals, and factor my factor 75, that I've got some meals that arrive at my house once a week and they're very easy. They just, you know, require a couple of minutes to eat up, but they're perfectly portioned, already done, and delicious and nutritious and ready to go. And so my next level, thinking of this now from spurred from our conversation this week at in our FreeZone workshop, was to think okay, can I, is there a way I could have my portion of this done by someone? And so Lillian and I are going to experiment this week with her pre-arranging the meals to be to arrive at 12 o'clock and six o'clock, so mainly the 12 o'clock one that I that needs to arrive, because typically I use, I do, the factor meal for dinner. But that's going to be the experiment this week is here's the 10 meals. Dan: I don't really care. Dean: I don't really care which one it is, but let's rotate through them and at 12 o'clock something delicious will arrive at my doorstep without me having to do anything but eat the meal and I think that's, I think that's going to be my workaround for not having to, you know, really not having to do anything but eat. Dan: So does the? You have the 12 o'clock meal and the six o'clock meal. Are they different every day? Well, you got a map. If you just are talking about different combinations of two, and you basically have 20 things to work with, the combinations are in the thousands. Dean: Yes, that's exactly right. I think that's true. And it doesn't really it doesn't. There's no duds. You know I order, like the. I order six meals from Factor. So there's six days of the. You know six of those meal options I order from Factor and there's usually 30 plus meals to choose from. So I do have some favorite ones that and sometimes they're different and each week there are 30, but there's probably they probably rotate in you know several different ones Like yeah, so I'll see which ones I really which ones I like, and I may even be able to with a little bit of coaching. Thank you for reminding me of that. Then I'm going to look at that and see there's only so many variations. I'll just tell Lillian which factor ones I don't like. Dan: Yeah, but it's enormous the number of combinations because you're and there's actually, if you go on the internet, there's things that'll give you the different combinations. Like it'll give the different numbers you know, and it's a lot, it's really. It's really. I'm not sure it's over a thousand, but it's certainly in the hundreds. You know which. Dean: I'm very excited about the. So I'm very excited about that possibility, you know, because that's going to free up and I think there's something you know it's a great analog for everything. The next thing I've been doing is taking that and applying it to my content creation. Dan: Yeah. Dean: And I was just this morning going through the process of, you know, really getting to the point of what my, what is my core thing that I really like to do. So I'll say I'll talk a little bit more about that, but let's explore what you were saying. Dan: Yeah, let's go you know the interesting thing about bringing Lillian into the, you know, into the process we have a caterer who caters the meals for our workshops. So then, they could say 18 or 19 years. You know, and yeah, and my rule is any meal for the catering can be you can. You know, you can make the meals for the clients anything you want to think, but there has to be chicken, turkey chili, chicken chili. Right, right Then there has to be some kind of coleslaw and there should be some parmesan cheese, right? So my variation from day to day is which do I put in the bowl? First the parmesan cheese, the chili or the coleslaw, regardless of what else is on the food line? But then he makes our meals for Babzame at home, and this is lunches and dinners the same setup that you have, and it's really interesting because there's about it probably rotates. The salads have a variation, maybe three or four different kinds of salads, like. What's really interesting is the entrees, and they could vary. Let's say, there's 12 variations, 12 variations, and I never know what's coming for today, tomorrow or the next day. So something familiar, something we like, something we've had before, and then every once in a while he throws in a new one, right? So my sense, with Lillian doing the ordering it adds a little bit of surprise. Yeah, a little surprise, because you're saying, yeah, I wonder what's going to show up today. Yeah, you know, and it won't be the same as yesterday and it won't be the same as tomorrow. Right, and so I think it adds a little variety to certainty. Dean: What it removes is discretion. It removes variation and room for you know if it's all within this band. You get variety, but it's all from an approved playlist. Dan: You know, yeah, On a completely different, on a completely different, a completely different dimension. The way my year works. I don't like scheduling. Dean: Right. Dan: Okay, I don't like being responsible for scheduling. I don't want to be responsible for other people scheduling, so I work, and I've worked with a series of managers who do the various activities and my, you know really great EA Echamiller. Dean: Okay. Dan: And so, if you look at my entire year, I have 210 work days. Okay, so let's just talk about the work days 200. I have 100 and I have let me just think this 100, 250. 250, 250, 250. And 210 work days, which include both focus days and buffer days. Yeah, and 155 free days 155 free days, which adds up to 365. This year I've got a sort of an anxious decision to make because there's one extra day. I'm feeling the I'm feeling the pressure. I'm feeling the pressure that extra day in February. I'm oh geez. You know what will I do with it. You know it's eating me. It's eating me, dean. Dean: Well, you're going to be, is that? Are you going to be in Palm Beach then? Dan: Geez, I don't know. You know because I'm told where to show up. What is? The date of Palm Beach. You know, you know you're defeating me. I'm sorry, I'm sorry. Dean: Oh yeah, but I will be told when to go. You will be in Palm Beach, dan, of course. So, no for the summit. That's what I mean. I mean I will be in Palm Beach for that extra day. Well, 29th is when the extra day is I mean the extra. Dan: There's an extra day in February but the truth is 366 days in the year. Dean: So you know, I understand. That's the symmetry, the elegance of it being that February. Dan: Well, that's taken care of them. Dean: We can have a super happy fun day. Dan: Yeah, yeah, yeah. It's a day when I'm responsible for nothing. Dean: I think we should see if we can work to do that together that day. That would be a very nice day. Dan: Yeah Well see, just by expressing the problem life, I've solved it. Dean: Yeah. I think, that's probably a great idea. Dan: Is there any who can do my least effort here? You did it for me. So thank you very much, yeah, anyway, but the whole point is, my whole year looks like this it's all scheduled by other people, and so I have a right of refusal on this, and I have a right of free arrangement. My whole schedule from January 1st to the end of December is scheduled, and then there's free spaces. Every focus day has some free space in it. Every buffer day has free space in it. And then as far as the free days go, it doesn't specify too much of the activities, except things that have to be scheduled ahead of time things that have to be chosen ahead of time, like dinner engagements, but that's all done. I mean that's all done. So what would happen in Toronto? I'd be in the cottage. I wouldn't be in Chicago, because Chicago is strictly a work trip and everything We'll be down in Palm Beach. It won't be just for the conference. We'll have a day before and a day after, and going to Phoenix next week, I'm going to Argentina the next week and everything but everything that needs to be scheduled ahead of time is scheduled by someone else, arranged by someone else, so it allows me just to show up, but all these scheduled things are what I've said, that I want to do, or together, babs and I want to do. And then somebody else works out the scheduling and the arrangements and everything that's needed, putting transportation together, and it just allows me to move from day to day without the pressure of indecision. Have I scheduled that? And I can't believe the number of people who are incredibly successful who are still scheduling their own things. I just can't believe. Why are you doing this? Why are you doing this at this point? And they say, well, I don't like someone else telling me what to do. Dean: And. Dan: I says they're not telling you what to do. They're saying this is what you wanted to do and we made the arrangement for you. Dean: Yeah, exactly Great. I mean that's really. I'm laughing, dan, but for years that's been me. I mean I've been resistant to scheduling my take on. I mean it was right in my declaration of independence, kind of thing my freedom charter is my number one way of defining success has been I wake up every day and say what would I like to do today. I realize now that I've missed out on a lot, because it could be so much better if I were to just change one word is I wake up every day and say what would I like to do tomorrow. The future. Dan: I mean, that's really, that's the better, that's the real freedom. Yeah, you just changed smoking and praying. Dean: Yes, that's exactly what. I did, dan is because you're limited by what you can arrange. When your choice is today, when you're waking up and saying what would I like to do today, you're limited by what's available for the day, whereas if I say what would I like to do tomorrow, and tomorrow being an operative word for not today but in the future, what could I arrange today? That's really you know what it's the difference, dan. It's the difference between having conversation like this six weeks before February 29 and coming to the conclusion that, hey, it's a possibility that we can have a super happy, fun day and maybe we can make that happen for us. But if I were to wait until February 29 and wake up and say, what would I like to do? That I'd like to spend the day with Dan, I were to call you on any one of those days and say, hey, what are you doing today? The odds of us being able to spend that day together are slim to none. Dan: Yeah. Yeah, you mentioned your declaration of independence. But I said, if you're severely constrained by the lateness of your, you know, identifying something and getting ready for it, it's really not a great life. It certainly doesn't sound like liberty and it doesn't sound to me like you can pursue happiness. Dean: That's the truth. Yeah, it's really. I mean. Dan: Yeah, it's an interesting thing and, as you know from previous conversations and that I was bound in my late teenagers that I was going to go into theater, okay, and I'll say I dabbled with it for about five years. You know I actually was involved in the theater at, you know, an amateur level. I was involved with it but you know, I was in maybe 10 productions and one role or another. And the big thing that you begin to realize by the entertainment world is that people become stars. And I'm going to say two factors are here. They become stars because they are increasingly freed up from doing anything except entertain you know they're completely afraid of. And I'll say the other factor the reason they want to be a star is because they don't have to do anything except entertain. So there's both an effect and a cause there, but they're exactly the same. They're motivated not to have to do that. And I was reading once about, you know, moving in baseball from the minor leagues to the major leagues the top minor league is a huge jump to the major leagues and I consider sports a form of entertainment, so I'm relating it back to the same conversation. Okay, and the. I remember the shortstop, you know, and there was a year when about 12, 12 shorts in the major leagues came from the same town in the Dominican Republic and it's apparently short. It's the world center of major league shortstops. Dean: Okay, world head club, uh-huh. Dan: And you know, through a translator, because he doesn't speak English through a you know an interviewer asked him what do you notice, the biggest difference, biggest difference of being in the major leagues? And he said I don't have to wash my own laundry. He said I don't have to carry my own bags. Dean: Yes, I love that you know it was something, something a very similar conversation with someone this week who was I talking to about this I think I was talking more, I was having a conversation with Taki about that this week that thinking about, you know, pro sports like thinking about the athletes and the you know, thinking about the structure of the NFL, for instance, if I were an NFL quarterback, that there's very little that an NFL quarterback has to do other than bring themselves to be to perform on the day, right, that there's all of the everything else. Talk about, you know not having to do the carry your own bag or wash your laundry or anything like that. There's a very, very structured way of the of an NFL week. It's broken up into, you know, 16 weeks kind of thing, right as the main thing, and each week starts with a very organized structure and flow to the week where there are free days and focus days and buffer days. Of course Sunday is the big focus day that everybody you're ready for that. But you know Monday they I saw a you know week in the life of a NFL player and so Monday they watch film and get treatment for you know, their injuries or whatever you know body recovery kind of things. Tuesday is an off day, a free day. Wednesday is right back to practice, and Wednesday, thursday, friday, same Saturday is a travel day if they're going to you know a new city or whatever. And then Sunday is game day and everything is all 100% organized around them. There's lots of exoskeleton and lots of scaffolding to keep that. And a lot of hoos, a lot of hoos and mentioning Tataki, like the difference between that and professional tennis or golf even. You know there's some structure around the tournaments, but the individuals you know you're responsible for everything. You know it's all self directed and it's completely meritocracy. There's no signing a 10 year max contract in tennis. You have to win every week in order to win. You know, and I thought that's really. You know, it's really. I could probably do some therapy about my life choices, of why you know choosing tennis and golf as sports as opposed to continuing with team sports. You know. Dan: Yeah, I think the big thing I had a phrase because I actually went to see Frank Sinatra back in, you know back in the 70s. Dean: And. Dan: I came up with this line. One of the things you notice about Frank Sinatra right off the bat is Frank Sinatra does not move pianos. Right, Exactly oh that's so funny, you know he's got a whole team that comes in the day before sets up everything you know. I mean there's with a performance like Frank Sinatra there's literally dozens of people who are specialized, people that handle his whole trip, his whole lodging you know, and everything Great stars, taylor Swift to bring it up to the present moment. Dean: I mean she's probably got an army. Dan: She's probably got an army of people. You know, and uh 55 trucks to you know to bring the entire you know the entire physical set, the entire physical set, including the technology, and yes, and, and everything else, yeah, and. But you can see the difference to me. I remember Keith Richard Richard's of the. Is it Richard or Richard, keith? Dean: Richards. Dan: Yeah, richard. Keith Richards made a documentary film on Chuck Berry who so many of the 60s you have to remember that the stones started in the 1960s and he made a documentary film on Chuck Berry and it was a bit of. Keith Richards described it. He says it was a bit of total, almost admiration and worship for the musical skills of Chuck Berry but at the same time almost a sense of disappointment and kind of resentment towards Chuck Berry because he never built any kind of structure around him. Okay, thank you. And so he did this documentary for him that sort of traced him from his very poor, poor beginnings in the St Louis area and you know, and then. But he never. He went big simply because of his talent and the you know, the media for spreading his talent through the airwaves. And he became famous, but he never really took advantage of it. He really took it. You know he was playing that county fairs and everything throughout his career. Okay, but he inspired maybe hundreds or thousands of people who became successful in music just because of the sheer wizardry of his. You know his songs, his voice, you know his ability to play a guitar and everything else. So they did it and there was Bruce Springsteen was saying that he was like an 18 year old or 19 year old and was a, you know, got a really lucky gig at a fair in Pennsylvania county fair or something like that and as backup to Chuck Berry and he was just amazed. So they all got there about five, six hours. All the musicians got there five or six hours. And you know, four, five, four hours, chuck Berry's not there. Three hours Chuck Berry's not there. One hour Chuck Berry's not there. 20 minutes before the presentation, chuck Berry comes in, ignores the musicians, goes in to see the manager and comes out with a bag that's got his money in it in cash and then he just starts tuning those instruments. And finally Bruce Springsteen goes up to Chuck Berry and says Mr Berry. He says yes, boy. He says what are we going to play? He says what do we going to play, boy? We're going to play Chuck Berry music. That was his prep. Dean: That was his prep yeah. Dan: The name of that movie. Dean: I need to watch that because. Dan: No, just plug in. Keith Richards, yes, Just his you know documentary on Chuck Berry. He'll come up with it. But there's a great scene near the end of the movie where they go back to a theater in St Louis where, when he was growing up, chuck Berry had to sit in the balcony because he was black. It was, you know, wasn't segregated, that they couldn't go to the theater, but they had to sit in a certain section where they didn't have drinking fountains and didn't really have bathrooms, you know. And then they put on an actual performance in that theater as part of the documentary and it just shows the complete circle of him, starting when he couldn't be in the main part of the auditorium, certainly couldn't be on stage, and then being the star, and, but one of the things, they went and visited his home, which he had and this had, you know, his entire life. I think it may have been his parents home, but he had the home and it was pristine. You know it was beautifully kept up, not a, not a, you know, a rundown part of town, but not in a rich part of town either. It was you know sort of a modest house and everything you know, everything was kept up. It was you know, it was nothing rundown about it. And he was just taken through the house and they went to a door and he opened the door and their shelf on both sides were paint cans and paint brushes. And Keith Richards said what's this? He says well, you know, sometimes I didn't have gigs all the time, so I was a house painter. He says I paint houses. Wow, he says yeah, but yeah, but you know, that's in the past. That's in the past. He says why do you still keep? You know the brushes were fresh, the cans were cans. He says why are you keeping that round and check where? He says well, you never know. Dean: Oh, you never know. Wow, I would have to watch this. That sounds fascinating. Dan: Yeah. Dean: I love things like that, so that's really I think that'll be a good find. Good Now, I know what I'm in. Dan: Yeah, it's just a really, but he didn't believe in who's you know he just didn't believe in who's you know? Is there a way I can solve this problem with doing nothing. No, well, yeah, is there a? Way of solving the problem of too much fame and success without doing. Without doing anything? Dean: Yes, yeah, right, right, right. I mean wow, I mean yeah, I'm fascinated that I haven't heard about this before. So I almost like I just love that. Dan: Yeah, it's a long time ago. I mean, it's a long time ago. Dean: Yeah. Dan: Maybe something I saw 25 years ago. Dean: I remember it very distinctly. Dan: I remember it very distinctly yeah. Dean: So what has your insight been? In now, you know taking this out to the check writers as we say. What has been your experience? The reception of the ABC, thinking. Dan: Well, I think it's a very simple, what could very much be a daily tool, because things are always coming up which are things to be solved you? Know, and I mean so. For example, if you handle three of them today, the amount of time you thought you're going to have to spend on them has been severely reduced by simply asking the three questions Is there any way I can solve this by doing nothing. What's the least I have to do, and who could do my least? Well probably you were thinking that might take five or six hours and it probably takes 30 minutes. Okay, right. You know, it sort of takes 30 minutes, and I find usually the thing that the entrepreneur has to do is they have to communicate clear results for the right person, in other words, clear results to be achieved by the right person, with a clear understanding of why the projects were important and what are the measurable success factors of the project, which we call an impact filter. Dean: I was just going to say. If only there was an easy tool to convey that. Dan: There is one. It's called the impact filter, but if you handle that, then you've watched yourself probably four or five hours today which gives you time now to prepare for tomorrow. Okay. So you want to get yourself that you're not looking at today's growth problems. You're looking at tomorrow's growth problems, yes, okay. And you know, and what I've noticed with me is then that day I can put the. You know, this is a newly created tool, but before what I do is I can say okay, all clear and communicated about tomorrow, then I can move it another day in the future. And I keep buying myself days in the future by using this tool. I mean this has just occurred to me, you know, since I have one, as I created the tool for myself. And if it worked for myself, then there's a chance it'll work for the entrepreneurs. But then I have a full quarter now behind me of it working with the entrepreneurs and then I just move it more and more into the future. But I think it's you know, it'll already be in the client website for their tool inventory so that they'll be able to do it. But if you just had a habit of always the day before you're solving tomorrow's problems. I like that, that's when that really works over 25 years. Dean: Yeah, that's the consistency thing. Right is spending some time. What would I like to do tomorrow, and tomorrow being the operative for in the future? Yeah, I've been. I've been constantly evolving and experimenting on myself with different ways of organizing things like that, and you know, the gotten down to the plank, the pixel, the minimum unit of time being the 10 minute, the 10 minute unit where we have 110 minute units in a day, basically to up, deploy. And I've been following those hundreds all the way up right like so. 100 minutes is basically to 50 minute focus finders, which is the thing I have the most, that's, the most immediate control over right what am I doing in the next minutes about about this. Dan: Yeah. Dean: And then the 100, 100 hours is basically 8am Monday morning till noon on Friday, is basically 100 hours of time linearly. And that, you know, if I take that NFL type of structure of week, if you're looking at them that way, that's a big, that's a nice Focus. You know that that feels like that. And then a hundred days is Essentially a quarter, you know, looking at the things, with some little buffer in between them, you know, like giving room for some free days and things Aside, but, and a hundred weeks is really you can do almost anything in a hundred weeks, yeah. Dan: And so, yeah, I think that's the thing is I. I don't use my Apple watch for a lot of things, but the one thing I do is the timer and you know they have a timer app and my my favorite is 30 minutes you know, 30 minutes and and in other words, something may happen that requires a couple hours. I simply say what's going to get done over the next 30 minutes. Yeah, okay, and the thing that I find is true that if I didn't have that 30 minutes, when I look at what did get done over 30 minutes because I had the 30 minute framework, I Always get much more done in the 30 minutes, 30 minutes. Then I thought or I get 30 minutes worth of work done in 20 minutes. But if I didn't have the framework and it would always take me much, much more time, right because, I would take score, a score of commercial breaks. Dean: I know, and that's exactly true, right, like I do exactly the same thing. I've been thinking about what I really do, like my thing is running things through. I've been calling it the Deenatron 3000 that I've got the brain. There that I can operate right and yeah, if I treat it like a wood chipper, that I've got to feed stuff into it. They have it working. But I've got a. But the thing is to pile up. You know, like when I look at the things is to have the hopper loaded up with sequential. What is the? What are the next things that I'm going to do on that Stuff? You know, the 10 hours thing, what are the next 10 hours about? Because I noticed that the Deenatron 3000 doesn't really care what it's working on. It is very open to Suggestion, right, and that's why I would say that jumps yeah. Dan: I would just say that's true about the human brain and yeah. Dean: Generally as long as the brain really doesn't get. Dan: The brain wants to work on something and it does really care what it is. Yeah, it could be good or it could be bad. It does not care. It makes no moral distinctions. It makes you know. You know it Work on bad things just as with as much enthusiasm as working on good things. Dean: Yeah, it'll work on one thing the same way. It'll work on everything you know and if you're putting on the, you know, putting on some direction of it, feeding in, setting up a context for what it is that's Happening this hour, yeah, really, or this 30 minutes, that's, yeah. I think it's just adding, you know, a contextual Management layer in a way. Dan: Yeah, you know, it's like having not and then checking out if you're actually a manager. Dean: Yeah, right exactly. Dan: Yeah. Dean: I'm not a manager. I'm not either. Dan: I'm not a man manager, and you're not either you know I have to delegate Management, I mean. And the other thing is memory you know I delegate memory and I have. I always have someone with me. I remember there was a famous platform speaker, I think in the 90s, okay, and we were at Genius. We remain platform at genius. I'm pretty sure it was genius. It couldn't been the 90s, because genius didn't exist, it was some other. No, I think it was a big you know industry Conference and I was and I was on. I had been on before lunch and this guy joined me at lunch and and he was talking. You know, we should really work together and and so I was interested, you know, interested in the conversation, anything you know. Usually when somebody says we should work Together, usually means that he'd like me to work for him, you know. In any way, and so I just given my talk and I had my team of I didn't have team members, but there were clients Strategic coach clients at lunch with me and he was talking away and we were chatting everything and then all at once he looks at his watch and he says, oh my god, I'm on in three minutes I'm. And he says, here, I just will hand us a bill. He don't have to rake on a rush dog. And this guy was more famous than I was, I mean, as a platform speaker. He was times more famous than I was, but I had spoken in the morning at like 11 o'clock. I had had an hour and Someone came and got me at 9 o'clock and took me backstage and set there, you know. And we sat there and and I had three team members. I never traveled without three team members. Yeah, and the team members take care of arrangements and this person does that, you know, but I would never ever be. You know, just arriving. You know, just arriving, checkberry style. I would never just be arriving, I would already be there, I would already matter of fact, what I'd like to do with speeches is go out and talk to the members of the audience, because I Pick up. Q I pick up. Dean: Q's. Dan: You know, it's like Jay Leno who, if you got there. He was already there two hours ahead of time and he was chatting with you know, and he was just picking up material. Do you know what? Dean: Sorry but go ahead. I was gonna say, just on a similar thing, tony Robbins, who we were playing golf this is maybe ten years ago now, almost playing golf one day we're talking about I know I'm being successful when my declaration of it, we're talking about those things that you know, the number one thing, when I, you know, wake up every day and say what would I like to do the day, and Tony, when we were talking about it, he looked at me and he said dude, I don't have one of those days till March, and this was January, right, and his whole thing was a very different. He had that. He definitely had a what would I like to do tomorrow Approach to his life, because even in playing golf we were gonna. We were filming some video things for a program he was doing. So he arrived at my country club you know, two SUVs deep to six people and that you know assistants with assistants and the camera guys in the sound guy in the body, body guards. Yeah, the whole thing, and that is true, like I played golf with him in in In Fort Lauderdale he was done in Palm Beach, but I played golf with him and literally they arranged the, they arranged the tee time ahead of and behind and have a, you know, to Security ahead and behind that are following the, just following, you know, a hundred yards behind us at all times. Very funny, right by not just keeping these buffers around around whatever, a very different approach yeah it's whatever system he's required. Dan: But you know, I don't know. My feeling is timing and scheduling is idiotic and cratic. It's completely All in individual how an individual, what story they tell about their past and what story they're telling about their future. And that determines what the structure of today looks like that. So it's a structure and my, my sense is I don't, I never like being rushed. Dean: Okay, I always want to be. Dan: I always want to be prepared. Yeah and I don't like sudden surprises. Dean: Yeah. Dan: I really don't like sudden surprises and therefore, in order to Get that Structure around me, I give this, that same right, to all the people who work with me. They don't have to rush. There'll be lots of preparation before him. Then there'll be no surprises. It's very smooth, it's very calm. Everybody gets just to, gets to focus and you know, focus on what they're doing and then this just floats through time. This little system, you know, flows through time. Now, yeah, I deliberately played such a low key person throughout my career that I don't need security. Yeah yeah, yeah, and my, my sense of the sense of success Be as successful and well known as you can without requiring a security person. Dean: Right, yes, yeah. Warren versus Mark Zuckerberg. Dan: Well, Warren Buffett, you know he flies by himself. He flies by himself. You know he's just got his briefcase because he comes in and goes out the same day. And you know he's got a private jet and he gets picked up my limousine company is actually his limousine company when he comes into Toronto and he wants to sit in the front seat with the driver and he just gets to the driver all day and when he arrives at a place or someone's standing, you know they're standing on the curb, you know, yeah, on the sidewalk, and they take him in and he comes out, and you know pretty. You know, pretty much on time, and then he goes home. You know, you know he has his lunch with whoever and then goes home. Mark Zuckerberg has 24-hour security and the number of people involved. For him, his family and his chief officers is like 70. He's got like 70. He's got secret escape rooms, he's got tunnels and you know, and you know, I think, what your structure around you reflects, whether you think it's a safe world or a dangerous world. I think that's great. I think it's a safe world as far as I'm concerned. Yeah, yeah, I mean, I know it's dangerous for others, but I don't feel, I don't feel, or I stay away from places that are dangerous. Right yeah, it's like somebody gets Arrested in Russia and then you know America's got this thing is. You know that the country will come to your rescue one way or another. And I said why are you in Russia? What? Why are you even visiting there? Dean: I went right. Dan: Yeah or China. I wouldn't go to China, you know, I would even go there you know it's like the joke about that. Dean: You know what my yeah, I heard about these guys that were, you know, died in a base jumping Accident. Right, and I said that's this one thing. I know with certainty that my tombstone will never say Died in a terrible base jumping accident. Dan: Yeah, what are those flying suits that people right? Dean: exactly yes, is that base jump? That's what I was talking about and I think it is called. You know, I don't know what it is, but the human flying suits, but that's what they do. They jump off they jump off a cliff and, basically, just like those, they float, they've got a parachute. They've got a parachute yeah. Dan: Yeah, and you know, I've seen videos of the ones where it worked. Yeah, yes exactly. They don't show you. They don't show you the other ones. Yeah, that's exactly right. Yeah, why are you doing this? Yeah? Dean: I'm never gonna die in a park accident. Dan: Yeah, but I think it's, you know, different nervous system. You know, I think every nervous system is unique, you know, yeah, yeah, who's the guy who did in Yosemite Park there was a. It won the Academy Award and he did it with no ropes, you know, he just had his hands and feet. Dean: Oh. Dan: I don't know. Dean: Yeah, well, Linda Well. Dan: Linda, now that's a whole family. Dean: Yeah right rope workers. Dan: Now, this is the guy. He's a free climber. Oh, okay, right, right, and they all capitan is just a sheer cliff from top to bottom. You know, yeah, I think it's a couple thousand feet and anyway, and it usually takes climbers where they're using, you know, they're using the things that they drive into the rock and then they put the, you know, and they usually takes them A day and a half to do it, not you know, which requires that they stay overnight. They have to sleep right and that's you know and everything else. I think he did it top to bottom in about two and a half hours yeah. I just thought wow and he had a film crew at the bottom and at the top and that they were filming the film that became the you know the free solo. Dean: Was that what that was? Dan: Yeah, I don't know. I don't know what, anyway, but he just went to top to bottom, okay, and her bottom to top and in a Insanely short period of time. But he told the film crew that they wouldn't get any money. He said I am, you're only getting half the money and you won't get the other half, that if I fall and kill myself you don't catch it on film. Wow you know, and they're kind of leaning out at the top. You know they have, you know they have wires in that that keep them safe, which requires a certain you know a certain amount of courage itself to do that the people at the top but thinking that the guy bait might fall. And yeah, everything you know and everything but different nervous system. I don't have that nervous system. Dean: Me neither, me neither. Dan: Well, we covered a lot of territory today. Dean: We really did yeah. There's a lot of nervous. Dan: There's a lot of nervous systems that couldn't do what we're doing. Dean: Where we go, exactly yeah. Dan: Yeah, well, what's the script here Script it's listening to. It's listening to what he says next. That's so funny. Well, what are you gonna say next? I don't know until he says it right, we know we're gonna start with. Dean: Welcome to Cloudlandia. Yeah yeah, anyway very enjoyable. Dan: Always next week. I'm in just arriving in Argentina, so to be the weekend after yeah, I saw that we got a email from. Dean: I love that, you know. Becca and Lillian, just keep us on Triad ever. Dan: I just see it on. Dean: I don't even have to put the Podcasts with Dan on the calendar. What we put on the calendar is no podcast with Dan. Dan: That's the yeah, there's more uncertainty to that, isn't? Dean: there, that's exactly right. Dan: Yeah well. Dean: I'm excited about the possibility of the 29th. And oh, okay that present, but I think that would be fantastic. Okay, okay, thank you, Bye, thanks Bye. -
SHOW HIGHLIGHTSWe discuss the chaotic nature of daylight savings time, including its agricultural origins and debate over its current usefulness.We examine the historical development of measurement systems, particularly the metric and imperial systems, and their impact on cultural standards.I share personal anecdotes about adapting to metric measurements in Canada and look forward to a trip related to a stem cell project in Buenos Aires.We delve into the dynamics of capitalism and intellectual property, using Amazon's business practices as an example of market trend capitalization.We recount war stories from the frontlines of commerce and highlight the significance of trademarks in protecting intellectual property against knockoffs.Peter Zeihan joins us to provide a macroscopic view of global events and dissects the interconnected fabric of our world.We explore the influence of geography on politics, discussing factors such as Florida's appeal for real estate and the impact of political strategies on elections.We chart a course through personal development by focusing on the transformative power of daily habits and the pursuit of personal growth.I detail my health journey and the benefits of mentorship, high-protein diets, and habit stacking, as well as the challenges of technological transitions.We emphasize the neutral nature of habits and the importance of accountability in crafting disciplined routines for a life well-lived.
Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Hello there, mr Sullivan, mr Jackson. You know, your Loudland announcer, who welcomes us to the call, always promises there's going to be others, but there never is. There's just one, just us. Dan: We're waiting for others to join. I am other. Dean: We're waiting for others to catch up. Dan: That's exactly right. Dean: Well, how? Dan: did you? How do you feel you're an hour short? Yeah, I don't like this. Dean: I've been confused about five times so far today. Dan: Okay. Dean: Part of the reason is my watch and my cell phone are in another time zone and that's reflected. Dan: My computer is still in Toronto. Oh, my goodness, that's so funny. Are you in Chicago right now? Oh, got it Okay. Dean: Yeah, it's a little F you from winter, you know you get this little kick. Dan: Okay, I'll leave, but I'm taking an hour with me. Dean: I mean, I mean it's go ahead. Dan: I was gonna say we can't complain because we got an extra day this year. We got 24 extra hours, so I guess we deducted it from that surplus. Dean: But that's in the past and that is, in the past, yeah, that's right, you know, I haven't really studied where that came from, but I think it has to do with farming Daylight savings. Dan: Yeah, I think it was to absolutely to extend harvest times in the summer. You know, work more. Yeah, I thought we were trying to get rid of it. We, as a you know that's the inclusive version of they thought they were trying, we try to try to get rid of it. Dean: Yeah, no, I haven't. I haven't really devoted an hour and a minute of time to that particular project. Dan: I know, Florida is. I know Florida is like Arizona is considering staying on daylight savings time at all times and not yeah, and I think there were a lot of states that were looking to do that and I thought, oh boy, what a, what a mess that would be. It's already enough of a nuisance that Arizona doesn't participate. Dean: You know I would vote for keeping it. Yeah you know why? Dan: Because it's quirky, it is a little bit quirky, and you know what for me in? Dean: Florida and I like quirkiness and other people, so why wouldn't I like quirky in the time system? Dan: Well, you know, it's the only way that I mark the season changes. That for me is like the transition into, you know, spring, summer, and then I know, when we get to to light savings, we get fall and winter. That's the only thing. It gets darker earlier. Dean: Yeah, it's really interesting because when this is, I'm changing the context here, but it has to do with weights and measurements. You know the metric system is a French creation. It was created, I think, during Napoleon's reign and you know he tried to standardize in uniform, make Europe uniform, because he wanted to be emperor of Europe, you know, then emperor of the world. You know folks like him sort of have those type of ambitions and so up until then, you know you had what is commonly called the imperial system of measurements in in the UK, great Britain. You know pounds and inches and miles, you know and you know, and Fahrenheit, you know, was the measure measured. And then you know, europe adapted the metric system. And but once Brexit happened. This is in 2016, the merchants who were permitted to go back to the imperial system for weights in stores oh wow, growth grocery stores. But the bureaucrats who run the you know who run the system in Britain. Dan: So you have sort of. Dean: I think it's a bit of an entrepreneurial versus bureaucratic standoff. And so it's a real mishmash in Great Britain now, and I kind of like that, because almost everything else about Great Britain is a mishmash. Dan: I think that's so funny. You know, it's like the. Dean: I like mishmashes. My favorite kind of food is a mishmash. Dan: There was a Saturday Night Live skit where the they were, you know, they were founding settlers, founding the United States and deciding, you know, the guy was saying how we would adopt a system of measurements. That would be, you know, there'd be one foot, is the thing, and they'll be three feet in a yard and the whole, you know, just made no sense because the metric system is such an easier system. You know how many feet in a mile. And they were saying nobody knows you know why it'll? Dean: you know why it'll never happen in the United States? Because of sports. Oh yeah, 100 yards for football 100 yards, a 350 foot home run, seven foot center. Yeah, exactly Right. Dan: Right, Right yeah but in Toronto. Dean: Well, they try to impose it on the sports reporting in Toronto, but nobody pays any attention to it. No, you know. Dan: I mean. Dean: I've never switched over. Dan: I've been in Toronto for 53 years, 1973, I think, is when the system international started. So you know, my first grade was Imperial, second grade was Si, so we started learning, you know, metrics and second grade, but I still think in Imperial I mean, it's so funny, we're always doing the conversion you know, yeah, and it's especially scary when it comes to temperature, because zero really means something in Fahrenheit, but it's, you know, it's sort of wishy washy and metric. Dean: Zero is like 32, 32 degrees. Yeah right, Exactly yeah, 32 degrees. The only place where it meets is 40 degrees minus 40 degrees. Dan: So it's exactly the same. Dean: Yeah, but who wants to have that experience? Dan: Oh man, that's so funny. So when is your next Buenos Aires? Dean: trip. It'll be Saturday, two weeks, so two weeks from yesterday. From yesterday and this is our fourth, and this may be then the last quick trip. And it'll probably be six months. Six months Now, we'll do six months and then probably, depending on how it shows up, six months from now. I'm talking about stem cell here stem cell treatments. And how are you feeling? Dan: Are you starting to notice the difference? Dean: I'm feeling great. Yeah, the biggest thing is there's still soreness in my knee. And but I feel very confident about it. You know, I mean before there was soreness in my knee and I wasn't feeling confident because, barring any kind of therapy, it was going to get more sore in the future and I have definite confidence that'll be less and less until the soreness disappears, you know because, the cartilage is definitely regrowing. Dan: I was going to say is there evidence Like do they quantitatively measure the? Yeah, you do it with an. Dean: MRI. The MRI can show what it was, and what I learned is that it doesn't layer from bottom to top like the new cartilage. This is, you know, exactly my cartilage that I lost in through an operation, through an accident, in an operation in 1975, so long time ago. And so in those days they just, you know, it was broken, it was torn, so they cut it out, you know don't need anymore. Yeah, yeah, yeah, they would glue it back together now they have a surgical clue now that they could glue it back together, but the but what it does, it comes in vertically. So it's this constant extension, like it's you know, it's a half of an inch, and then it's an inch. Yeah and it's very interesting how it comes in. It comes in sideways so it doesn't come in. You know it doesn't come. That you establish a base and then it builds on the base. Dan: Right. Dean: So it's anyway, but I can feel the difference going up and down stairs. That's where my you know my daily measurement is really that more and more I'm walking up and down stairs. Normally. Yeah oh, that's great. But the biggest thing is the brain stuff. Because they have an IV, you can't inject things into the brain, you have to. You know a thing called lymph which create a pathway into your brain. So you have the lymph sites one day and then two days later they put an IV and the cells are actually custom designed for the brain so they, once they get into your blood system, they go automatically through the new passage way that the lymph sites have created and then they go into your brain. But I really noticed in my EEG tests and then neurofeedback program that I'm in that my concentration, my focus, you know, not being distracted is improving enormously. Oh, that's amazing, yeah. Dan: That's awesome. So you've got, for example, we're. Dean: You know we're 13 minutes into the podcast and not once have I forgotten that I'm talking to you. Dan: Hey, there we go. I like that, that's good news. Dean: Yeah, you know, you count your progress where you find it. Dan: Yeah, that's so funny. So I have something for us to look at next for next time. I was talking with someone and they were sharing with me this guy, yanis Verifakis. Do you know him? Have you heard of? Dean: him? Yeah, I think I have heard the name, but I'm trying to think where. Dan: So he's just sent me a video called capitalism has mutated into something worse and he's talking about this. You know cloud. You know cloud migration or whatever, and how those things are, you know, really owning our. Well, I don't know enough to say. I just wanted to ask. I'm wondering if you had heard about him. But essentially saying, companies like Amazon, like these big companies, are fiefdoms that control our. You know the way we see things like. You know your Amazon store, for instance, when you go to Amazon, is very different than my Amazon store. You know, based on everything that I all my, all the data that they have about me, kind of thing. You know when it used to be in on the mainland, when you would go to downtown or you'd go to the shop area, you'd have all the stores. Everybody sees the same. Everybody sees the same thing. It's more of an equal landscape sort of thing. But now you know there's advantage in knowing. You know, in having this established. You know data that everybody that's what they really have is access to. You know amazing amounts of data. So this cloud, the cloud, is really changing. Who's winning in the? You know, even in a global sense, but borders and everything don't really matter anymore. It's not about that. I wonder if that kind of resonates with what you know Peter Zion is saying. Dean: But yeah, I think Peter Zion saying exactly the opposite. Dan: Okay, that's why I'm very curious, right Like that's you know yeah, he's saying borders matter more than ever. Okay. Dean: Because of transportation. Okay, so Amazon, you can do anything with Amazon, but it's got to be transported. Dan: Yes. Dean: And transportation is the great constraint you know, and so, for example, one of the problems that Amazon has with crime is traffic congestion in cities. You know so that they're promised that we can deliver it in. You know, if you order this morning, you'll have it by noon. Dan: Yeah, I've had that happen. Dean: If traffic permits. And then there's the labor costs of actually finding drivers that'll do this. You know, for more than just a short period of time. So you always have to be thinking of the labor costs. And yeah so so my sense is yeah, he's of a school. Whoever this man is, I'm suspecting that it's a man. Dan: Yeah, yeah, yeah. Dean: Does he identify? Does he identify as a man, I mean? Dan: yes, I think so. Dean: Okay, anyway, and yeah, it's the same thing. Capitalism doesn't really change. It simply changes the environment in which capitalism is being used, because it's really a methodology for growth. You know capitalism is? You know, first of all, it's about pricing, and Amazon are the great price competitors in the world. I mean that's. They introduced a whole new way that you know, whatever it was, the total cost of getting it to you and the price you had to pay, they could pretty well out compete anyone else. That's capital. Dan: That's capitalism you know, and they're moving property. Dean: You know they're moving property from. You know, actually the Amazon never owns any property. Dan: You know they they're just really, unless they do create or white label or do things themselves, they're pretty robust at that that. That that's been one of the things. That that's been one of the things that they have as an advantage is that they Create their own brand of stuff, that they see things that are, you know, new products or new things that are Selling, and then they create their own version of it or white label their own version of it you know, and it's very interesting yeah. Dean: Yeah, we've had not like a product per se but we've had a continual Conversation with the Amazon because with the three best-selling books that we did with them Hardy, the book comes out on a Monday and by Friday there's another book called who, not how, and it's the summary of who not how and you know you can kind of create a summary of any book now with artificial intelligence in about 10 seconds, you know 10 seconds, and then there. So our book will be listed on Kindle and you know. And and then immediately, within a month, you'll have a first one in five days, but in a month, if it's really selling, you might have seven versions of summary of who, not how, and we said, you know this is kind of Toddry, you know we talked to them and we've had about five of them, five or six of them taken down Because it's too close to our stuff, it's almost, you know yeah, but that, and did you register the trademark on who, not how? Yeah, that's and that's where we get them. That's what we get them with, because you can't, you can't, you don't have Exclusive control over a book title. You can have 10 books with with you know. With you know, by the same name, there could be 10 books out there called who. That's how. Right but you can't have been hardy, and what they were doing they had you know. Summary you know who, not how, by Dan Sullivan and Ben Hardy. Well, that that you're crossing the line there, you know, right, you know, and it's like flies and mosquitoes. You know, you just make sure you have good screens. You know and you make sure you close the door and everything but it's a constant. It's a constant thing but you know, and maybe it does as good. I don't know if it does as good. Somebody buys the summary and then they say hey. I better read the book, you know so. Dan: I don't know but. Dean: But it's no different from knockoff Rolexes in Hong Kong. Dan: Yeah, I see what I'm looking at. The thing now, the one right after it is it's not the how or the what, but the who succeed by surrounding yourself with. Dean: Yeah, I mean that's yeah, yeah, yeah, yeah, but you know it's Babs gets angry at it. I just considered it, as you know, it's like it's mosquito season, you know. Yeah, but I would say capitalism is no different now than it was in In the marketplace of Rome, and but it changes its methods. I mean it changes its presentation. That changes, but this thing about capitalism is changing. Let's create conscious capitalism, let's create humane. There's just capitalism and there's somebody's emotional response to it. Dan: Right, yeah, yeah, that's yeah. Dean: I mean Peter Zion. I mean, I've read so much, peter Zion. I could Sort of tell, you know, one thing we know is that the United States is better at it than any other country. Yeah, it's not universal. Dan: I think it's that like. It's very, it's really interesting. I watched some of his. I watched some of his videos, which I was fine and insightful, and I'm always surprised that you know he gets three or four hundred thousand people a day watching his dispatches. You know they're always it's really well done. He's good at articulating things and it's fascinating to me. Dean: It almost makes you want to go to Colorado too right. Dan: Yeah, it's beautiful, right. I mean it's almost yeah yeah. Dean: He says yeah, I, I'm Very easily communicating to you from thirteen thousand feet Everything which is kind of said you must be really in good shape you know, yeah, so yeah, but he's fairly. He's faster responding than anyone else in the world. An event happens on Tuesday. Dan: And by. Dean: Thursday. He's got an explanation for why it's happening. Yeah he's really remarkable. He's in my lifetime I've never come across anyone like him. Dan: Yeah, it's really like I'm. It's it seems like such a macro level view of things that I'm always. You know I'm kind of fascinated why you're so fascinated with this. Like I mean, when you've read the, the book, you said like seven times or something. Dean: I mean well, his latest book, yeah, seven times complete, yeah, seven times complete. Yeah, and you know, and what I'm looking for is there. You know, with anything, when I read them, yeah, is there sort of a deeper level that he doesn't go into, or and so what I did is I just came out with my latest book, which is the great meltdown you know, and then I Explained that wherever you are on the planet, you're constrained by the cost of money, the cost of energy, the cost of labor and cost of transportation and no two places are equal in risk and Relationship to those four constraints and the US is just that keeping those four costs the lowest of Historically. I mean right back to the beginning. They've just been better for all sorts of lucky reasons, mainly because their geography. Dan: The geography is so good. Dean: I mean we talked about Florida, that Florida is proof that God loves. Real estate agents in the state of Florida. Yeah, because you have on the East Coast. You have three, three waterfront. Dan: That's right exactly the ocean side and two intercoastals, and same all the way yeah the same all the way up the Gulf too. Dean: Yeah, the Gulf that goes all the way to Texas. But thank, you and the north of Florida goes all the way to Virginia. I think Virginia or Maryland is still you know, the inner. And what it does is it prevents large storm shroom actually hitting the mainland, because that buffer zone of the inner coastal, you know, just stops big waves, it stops everything. So, yeah, so any anyway. I mean you don't really have to go into the Atlantic Ocean very much once you start if you're taking a boat trip Private boat trip down the East Coast, if you start at Virginia. Dan: Really go down the intercoastal all the way yeah. Yeah, yeah, started an apple receiver proves that God favors. Dean: Yeah so funny. Yeah but you know, people are always trying to create a standardized global version of reality. That's been happening forever. But those four costs means there can be no standardization because it's I mean, it's different in or it's different where you live than it is in Tampa. Dan: Yeah, it's really interesting. I guess there's regional, like when you think about it's transferable on every level, right, like the whole, because the cost of transportation you know has, you know, the further away, the more remote you are, the more costs to get something to you. And so even if I think now I see kind of the thing that you're talking about, like if you go to a place where the labor costs are lower, perhaps you've got a balance with the cost of transporting the reduced goods that you've done back to where they're going to sell. So it all has to balance out. Dean: Yeah, well, I mean you can take the huge migration from New York, you know, from New York state, to Florida right now. And you know people explain it politically and everything. But just compare the four melt costs between you know the cost of money is lower in Florida, the cost of energy is lower in Florida, labor and transportation the costs are lower. And I mean there's a lot of political issues that make things expensive or inexpensive. But you know, I mean that. For example, the court case where Trump was found guilty, you know, two, three weeks ago for something that's an antiquated law from 150 years ago that's never been inflicted on anybody. That in a business negotiation he said his company was worth 1.2 billion and it turned out it was only 800 million and that's called negotiation. Dan: Right right right. I mean, I mean, I mean right, that's the whole thing. Is something is only worth what someone's willing to pay. Dean: Yeah, yeah. And they said well, this is fraud, but nobody was harmed, you know nobody was like any negotiation, nobody was harmed. You agree on a price and you know the banks made money. The other side made money, he made money. And well, the word is going out now don't invest in New York, don't do business in New York. Dan: I mean the moment that hits and. Dean: but the governor said, well, that's not what we meant by it. I'm sorry. Oh boy the horse is out of the barn, you know yeah right. Dan: I mean that's pretty crazy. I saw Kevin O'Leary was talking about just that, that he was saying he's having some good weeks right now. Yeah, that's the death knell for a New York investment. It's nobody's gonna do anything there, that's easy. Dean: So your melt cost just went through the roof just as a result of that court grilling. Dan: Yeah, this is. That's pretty wild, and so in big news we saw that Super Tuesday last week and Haley's out, but not endorsing Trump. That's not throwing, not, you know not. Dean: Yeah, well, she's likely the warrior in. Yeah, I don't have legs and arms left, but these are mirror flesh wounds. Dan: That's right, I can still bite you. I can bite your kneecap, yeah. Dean: And for the life of me I don't know what her game plan was, because I mean, she didn't do him any harm, but I just don't know. You know what her game was and doing what she did, do it. Dan: Right, did you have to think she? Dean: was bad. She was betting that the court system is going to stop him from being the nominee and that she would Right. Dan: And I was just going to say that was. I thought that that's her game plan is hang in there. As to just the last one standing at the end, yeah. If Trump does get you know taken off the or disqualified or whatever which by the way what do you think the likelihood of that is? Zero Zero likelihood Okay, so and I felt especially after the Supreme Court case last week where it came up, because of the Colorado. Dean: Yeah they sort of the states can't take them off, right. Yeah, and the nine Supreme Court, just as it was nine, did not. Dan: It's not an enormous. Dean: I mean you can't run a rick, you can't run a country this way, and I you can't have 50 states having different rules about who can run for. Dan: Right, exactly. Dean: Yeah, yeah. Dan: Yeah. Dean: That's what the Supreme Court's for. You know, that's in the Constitution. Yeah and yeah, but I don't really know. I mean maybe she'll get a talk show on, you know, but you know I can't figure out where what her future is based on this performance, you know right. So yeah, but I mean, yeah, politics is, you know, politics is not entrepreneurial, it's an entrepreneurial business, you know you know there's clear cut winners and losers, and she's a loser right now, right. Dan: And it's very interesting to see what the you know the RFK effect here. What's that's gonna who that's going to affect more? Do you know what the projection is or who is that? Dean: going to hurt more. Yeah it's hard to say you know really. No, I mean, I saw him because Joe Polish had a man yeah, genius, and you know. I mean a lot of it. They were talking. They weren't talking about politics. Dan: No. Dean: And then we went to dinner. We went to dinner at somebody's house in Scottsdale and I was kind of say he's really sort of an ideal candidate for the president of the country that no longer exists, like if he had run in the 70s or 80s he would have led the Democratic Party. I mean he would have made it, but I don't think the country exists anymore. That would elect him president. But if he got 3 or 4 percent more of one party's voters, then he makes a big difference. Dan: That's what I meant. He's like the green box on the roulette wheel, but he's the little edge that's going to the wild card in this. That could make it's not just black and red, it's not 50-50. He's a viable third party. I mean it's funny because we're definitely a three-party country in a two-party system. Really, that's the thing. Dean: Yeah, I mean it's made a difference in some elections like 2000. Well, yeah, Ross Perot got Bill Clinton. Bill Clinton would not have gotten elected. But the other one is Gore lost because there were 50,000 Ralph Nader votes in Florida. Dan: That's big. Dean: I mean he lost by 500. He lost by 500. Yeah, that was never brought up. Well, it was the Haining Chats. Dan: Haining Chats. That's right, that is so funny. Those words are fun. I've got some friends named Chad. I've got a couple. Dean: I don't want to hate any of my friends who are named Chad. Dan: Which one do you want, willardson or Jenkins? Dean: Yeah, chad Johnson is one of our coaches. Oh there you go yeah, I've never had so many Chad's in my life, that's funny, it's not a common name either. No, but it must be contagious. Dan: Yeah, I was like go through. I'm realizing Dean's not as common as you might think either. Dean: Yeah, yeah. Nobody gets called Bob or Tom or anything like that anymore. You know they're all the same. Yeah, exactly Exotic names, anyway, but yeah. And so the other problem was that with Gore nobody brought this up, but he lost Tennessee as home state I mean even as home state didn't vote for him. So there was a, you know but it's been more recently, although in 1948, I think, there were four people who got significant votes. Truman, sitting president, won, but he didn't win with 50%. He won, you know, 40, 46. Dan: Yeah. Dean: So yeah Well, I don't think a third party can ever win unless it's replacing one of the, unless it's replacing the one of the existing parties you know, yes, and that hasn't happened since the 1800s. Dan: Right yeah, did you watch the state of the union? No, I don't watch television. No, okay, but I meant the. You saw the highlights, or the summary or any highlights of it. I haven't had a chance yet to even see. Dean: I mean. What I saw is I've seen angry old people talking to themselves on the street. Dan: Right, exactly, and that's a video that very cleverly showed that he's given the same speech four times in a row. You know he's got the same exact talking points and it was so funny they'd show it from, you know, from 2000, and then they'd show 2000, this year, you know saying exactly the same, the same lines, and it's just. It was pretty funny, actually I was amazed. Dean: There was. I love that Well, did you ever? When Disneyland California Disneyland opened up, they had recreations. You know they were in plastic or rubber form of Abraham Lincoln and you know, George Washington and that. Yeah, the hall of presidents, right, right, but they're, you know, their arms moved and their lips moved because they had they had little tubes that had fluid in them and you know it would. They would manipulate the tubes, you know, and their hands would move. And they didn't show this at the state of the union. But were there a lot of those little hoses coming up behind him? I don't know. Dan: Watch Joe move. Watch Joe move. Dean: He's like so lifelike. Dan: Yeah. Dean: It's really. It's really the closest I've seen in. You know, a high stakes election president of the United States is as high as it gets when. It's like the emperor's new clothes, you know. Dan: Yeah. Dean: Nobody wants to mention that he's really. You know, this is the leader of the free world and say, geez, you know. Dan: Oh man. Dean: Yeah, you know. But you know you root for the home team whoever is the captain, you know regardless of who the captain is, you know so. Dan: Yeah. Dean: Anyway, but yeah it's interesting. But you know, somebody was saying I have a longtime Canadian member of the strategic coach goes back to the 80s actually, and I had breakfast with him last and he says you know, I just you know you know, he says I know Biden's bad, but I just can't, you know, I just can't stomach the fact that we would have Trump again. There's something about it, and you know he was going on for about five, 10 minutes. And I've had other situations in Toronto where Canadians are voicing their displeasure and I said you know, I read the US Constitution once a year. It doesn't take long to read, it's only typewritten. It's about 27 pages, you know. Dan: And most of it's just. Dean: You know, it's a set of rules, you know, and I said nowhere in the US Constitution does it say that American politics have to be pleasing to Canadians. Dan: Any more than the Guinea. Politics have to be pleasing right. Dean: Yeah, yeah, I mean, you can be on the happiest convenience matters? Not at all. Dan: That's so funny. Yeah, I can't wait to see how it all unfolds. I mean, certainly it's going to be an amazing six months or whatever we've talked about. Dean: Yeah, no, I just if you just say it's not politics, it's entertainment. Dan: Yeah, that's exactly right, pretty good entertainment, you know. Yeah, yeah, switching topics. Here I was. I've mentioned, I've been playing around with the, with the Adams. Dean: Yeah, did you get the connector for the? I did. Dan: I got that and on Monday I need to Connect with the gentlemen that sent it to me because, yeah, because, yeah, I need to figure out how to yeah the problem I explained. Dean: Yeah, I explained in my email that. Yeah, it's done in FileMaker which no longer exists, so it's hard to Transport it. Dan: It's hard to. He offered to, he offered to transport something that no longer exists. Right, exactly but he offered to help me, walk me through it, so I'm gonna yeah them up on that, yeah cuz. I do want it, I do want to try it, but it's been very interesting to watch this just the way. This is Claire, yeah, yeah, it's just. It's so satisfying to see I've had, you know, it shows I've got ten reps down of my habit of waking up and drinking 500 milliliters of water, first thing that you can stack. I'm looking, you know, to stack all these things. It's been. This was a great week. Dean: I have been working with JJ verge you know, I got your, we got your phone message, you know yes, yeah, where you yeah, yeah, together. A little Dean, you have witnesses now. Dan: Well, that's exactly it, right it's. I said to Joe like, well, behind the scenes, while we were in Palm Beach, there was so much kind of rallying and you know, going around in the most supportive way possible for, you know, to help me get on track. You know, weight-wise, health-wise and, and you know Joe Polish has been just above and beyond you know, in orchestrating and you know organizing all of this I mentioned last week. You know he came and spent a few days with me and really helped me get things on track. And I've been working with JJ. So you know this was my first week, you know, full. Joe left last Saturday, so this was my first week with JJ. But having the daily accountability and systems around, you know what I'm doing. It's certainly a who, not how type of thing is really you know the importance of having a who that's kind of Onboard and guiding things. But I get into this nice I'm accountable for in the more I send JJ, then you know the daily Story of yesterday, kind of thing with. She's got me hooked up on a Coronameter app which basically tracks my macros the protein, carbs, fat and calories of everything that I eat. She's helping with my you know menu selection and all this. So in the morning, after I drink my 500 milliliters of water, I Way every day and take a picture of the of the screen scale. Scale, yes, exactly. And then I send her my aura results for my sleep and readiness and yesterday's activity and Yep our goal. You know I was on average when we were looking at it before. I would average, you know, 2500 to 4,000 steps a day would probably be the average, with you know probably 3,000 plus 3200, the kind of median of what, how many steps I would get in a day. So we've set now 4,000 is the baseline, the minimum steps that I get every day, mm-hmm, and so I send her that activity to show what that is. And then my Chronometer and she's got me focused on Protein. First, eating, my, you know, getting, you know, almost 150 grams of protein per day, which is really it's a lot. I mean, that's it's. I never hunger. I'm never hungry and it's almost like getting into the routine of trying to lead, lead with that and stay well, I mean your body knows when it's had the necessary nutrition, and protein is the champ for giving nutrition. Dean: Absolutely complex, complex carbs and you know, and yeah, I mean yeah, you can. You know you can eat 5000 calories of Simple carbs and you feel hungry. Dan: Yeah, yeah. So this, you know this target. Dean: So I'm plus water make. Water makes a big difference, absolutely. Dan: Yeah, yeah, so it's been great. So the we you know tomorrow will be the you know the kind of Week on week weigh-in. But I'm already down like three and a half pounds from. So you know most 1%, 1% of that's the target I guess is 1% of body weight per week is a good to keep on and You're just getting in the habit and the routine and you know that every week she'll be in the cloud, that's exactly right, that's the goal 57 right now, you'll be 80, I'll be 58 in May. Yeah, yeah, yeah, and so yeah, so yeah. Certainly taking this long-term view of by my Well, it's habits, I mean yes, that's all it is, you know. Dean: What I was thinking, because I knew we probably Talk about this topic today, but I was thinking about just looking at habits as reality and they're either working for you or they're working against you, and that's yes, you know that's not an opinion, you know it's. It's just that you can tell whether the habits are supportive. Or that's supportive and the other thing I was thinking about, the gap in the game. And I think that if you just think in terms of replacing bad habits with good habits. Yeah, you stay in the game. Yes, and I think the gap is that you need to be penalized for your bad habits. You know I think there's a internal thing. You know that you should feel guilty, you should feel shame about your bad habits. I said they're just habits, right exactly. I said they're just habits, right, exactly, I said they're just habits, right, exactly, and that's. Dan: And so this, really this thing like looking at this week here, and I think that I had lunch with Leo or Weinstein yesterday. I went over to the Four Seasons in Orlando and we had a nice three and a half hour lunch and this was a lot of what we you mean Mr Good at everything. Mr. It's so. It's almost unfair, isn't it? Yeah, the guy's just so smart and everything Right. We had some great. We had some great conversations and yeah, this was. You know the fact that there's nothing else you can do but what I'm doing habitually on a daily basis. That's the only path. It's not. That's the thing is there's no, it's not like this monumental effort because it's a big mountain to climb, you know. To get to the top of, you know, mount 100 pounds or whatever, you know, the ultimate benchmark is. But to climb to the top of that mountain just requires that you've got to take steps every day. There's no possible way to get to the top in one day, and that's where it. Dean: And nobody gets more than one day every 24 hours. Dan: That's exactly right. So having that benchmark of 1% a week as what you can safely and consistently lose is just that, it's just stacking those things, and a day a week is the perfect, I think, amount unit of measurement, because it's you can't really that's the most important, more than the daily even you know like the variation in one day. It's more important over a week that you take that. So that's all I'm focused on is the week, and we're already at the routine I've already got. I'm very comfortable with consistency and habit, so I don't need a lot of variety in things. If I find certain things we've got now some meal combinations that really work for me, and if I can just, you know, stay on that track and continue to have the accountability, I think it's an inevitability, you know, is just the watching it happen. Well, it's like you're a profit activator, I mean just moving that to another thing. Dean: I mean, if you're doing all late and they're all contributing to a profit, it strikes me there's no, there's nothing to fix. Dan: Right, exactly. Oh, it's so funny, right. So, yeah, it's so funny. I mean just identifying that the key thing for me is just to continue raising the benchmark, right, like I'm raising my from 4,000 to 5,000 steps it's the minimum on my way to 10,000, you know, yeah, Do you measure steps or does that matter to you? Dean: I mean, it's not my main focus, but if I get the right number of steps, I get the high number of attendees on my activity. You know, and every, you know, every quarter or so I raise the number. You know the stuff. So I do right now probably average around 6 or 7,000. And yeah, and I've done 10,. You know, on some days, you know, when it's kind of walk in nature day, I'll get more than that. But you know but I'm doing a lot of things like my big thing that I've been working on for four months is I never get in trouble with my meals. I get in trouble with snacking between meals, and so I've eliminated that and I'm down, you know, five or six pounds just by doing that. Wow, yeah, yeah. So you know. Anyway, first of all, kudos to just you know. It really strikes me that Dean Jackson doesn't do anything and stick with it unless it makes intellectual sense. That's true, probably, yeah, no, I mean. Yeah, I mean unless I mean you know your habits and you know your. Yeah, we all have a measurement system on what constitutes progress. Yes, and my sense is until you get the way of something you can do every day, yeah, it's an intellectual satisfying, you don't do it. Dan: Yeah. Dean: And a lot of people try to make it emotional, emotional, you know that you know and everything that, but you can't sustain it. Dan: And even if it is, even if you get to the point, I agree with you 100%. By the way, I don't perceive it as emotional, but you know that often that's. You know well what's the cause of this kind of thing you know. But the reality is that even if you were to uncover an emotional issue, that still requires them that intellectually you have to figure out what's the mechanics of what needs to actually happen. You know it's like getting to the bottom of an emotional issue isn't, on its own, going to solve the problem, the same way that you know, figuring out the mechanics of what actually needs to happen. Yeah, happen, yeah. That's really the bottom line, but I'm very encouraged. This feels like a very different level of, you know, systemic change. Dean: That's happened here, yeah, yeah, yeah. Well it's a process you know. The process consists of you know and you keep. Every time I talk to you, you're adding some new habit to it. Yeah. Dan: Yeah. Dean: And my sense is that once you get the momentum of 10 good habits, you're motivated to have 20 good habits. I agree 100%. Dan: Yeah, I agree, because that then becomes a great game. You know, that's the I love to game-a-five things. That keeps us interested, you know. Dean: Okay, I have a meeting in. Five Minutes with Daniel White. Dan: Okay. Dean: And who's staying with us in Chicago? Dan: Chicago. Dean: Awesome. So, but I'll be, I'll. I have you in my calendar for next Sunday. Dan: Awesome. I'm not so we're going to be in Toronto next Sunday. You are going to be because on my calendar it says no Dan podcast. Dean: Yeah, but we have, but I will be there, okay, perfect. Dan: Fantastic. Dean: And in the same time. So Okay, Perfect Okay. Dan: Bye, bye, bye. -
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In today's episode of Welcome to Cloudlandia, I share insights from my experience at the Cloudland Summit. We discuss the carefully constructed approach to selecting impactful speakers and crafting their messages. Dan and I explore deeper implications of habits. From influencing personal growth to organizational culture and nations. Recent tech and political events show how biases stem from ingrained habits. We cover self-tracking progress through a daily habit-scoring system and cooking's role in health, wealth, and innovation. Overall, it's a thought-provoking look at intentional living and leveraging the mundane for extraordinary results.SHOW HIGHLIGHTSWe discuss the Cloudland Summit and how major tech breakthroughs often come from the convergence of three pre-existing technologies.I share insights from my upcoming book "Everything is Created Backward," suggesting that innovation stems from remixing the past.We explore Perplexity, an AI tool that aids in research by suggesting further inquiries and providing references.We analyze the creation of iTunes as an example of innovation by combining existing elements in novel ways.I introduce the 'Top 50 Tool' I've devised to identify and refine daily habits that shape our lives and future selves.We examine the role of present habits in shaping our future selves and the effectiveness of setting goals for personal growth.We touch on the biases of Google's chatbot and the financial repercussions of such biases on a company's valuation.We discuss the number 51's significance in politics and business and the importance of counting fundamentals.We talk about the transformative power of cooking habits on health and wallets, and the broader implications on personal and national success.We tease the introduction of a new tool designed to track and score daily progress, highlighting the importance of consistent habits.
Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan, yes, it's Welcome to cloudland at time. Dan: Amen. I heard it's being recorded, so that's half the job right there. Dean: Yeah, and it's never going to let you down. Dan: That's right, Well, yeah what a what a whirlwind week. It was so good to see you and babs and everybody. Dean: We were shooting for one meal and we were shooting for one meal and that kind of ended up as five. Dan: Yes, what what can happen. Oh, that's, yeah. Nothing wrong with that. I like it. They were all playful. Dean: Yeah. Yeah, it was really interesting because I spent probably a day preparing for the Friso summit for our listeners. We just had our annual being the top level of strategic coach and and we have this every year it's it's a meeting Squeezed in between two drinking parties. Oh man, that's funny. Yeah, the meeting is so you can recover for the first from the first drinking parties so that you're ready to go for the second one. Dan: And I'll tell you what. I sold that to those pokeballs short, that was those are delicious. Dean: Yeah, I always find that alcohol is the almost failproof Of 10 times multiplier. There you go one dollar invested in alcohol Somewhere along the line, that always produces the 10 times positive result. Dan: Oh, good, that's noted. Dean: Yeah, I'm not sure that marijuana does that. Dan: Oh no. Dean: Yeah, yeah, anyway, yeah, but I spent a day on that conference and. What I did is we chose the speakers and then alanora called each of them to see if that was okay and we specified the topic, and that was all done by you know, alanora. And then what I did is I wrote a fast filter for each of the speakers, not on what they were going to talk about, but how they were going to talk, okay. And I thought it worked really well. I thought it worked really well. Dan: It really did. I mean the panels were, you know. It seemed like the whole thing moved quickly. Everybody was bringing valuable insight, even just the. The resources they were recommending, especially your. The ai panel, was fantastic, not too much. You know I I immediately came back and started using perplexity and I downloaded perplexity as so let we should probably set the stage for what perplexity is as a chat, gpt alternative and combined with kind of Google and yeah, well, it's interesting because I've done it on about 10 different Questions, you know. Dean: I asked a question and then I get an answer and uh then, but it's got Uh two neat things about it. At down below it has three more questions that you might ask. Okay, three more. Dan: Um, yeah, on the topic. Dean: That first of all gives you the original answer, and then it suggests three more things you might look into. But, at the top it's got four boxes and these are references that you can go to that indicate where it got you know the information to answer your question. And if you do all, if you do the first thing. And what I was asking was mark mills, who is a tech Thinker. He thinks a lot about what technology is doing to the world and he mentioned in one of his books it's called the cloud revolution that if you look at technology, almost all the breakthroughs happen as a result of combining three existing technologies. And he goes back and he goes rake back to Samuel Morris in the mid 19th century with the telegraph, and then he comes all the way forward to not to ai, but to when how the internet came into existence. You know, he puts the internet and talks about the three things that had to be there first before you could even think about Creating this new technology. And the reason is I'm writing a quarterly book right now which is called everything is created backward, and and what I mean by that is that you can't you can't create the future out of the future, because there's nothing there. Dan: Right right. Where's the stuff you know First of all, I've never been rendered in the simulation. Here it's unrendered. Yeah, nobody's ever been nobody's ever been there. Dean: You know they I mean. But the problem with it is that you have to do a awful lot of convincing With something you try to create out of the future, you know and but I gave the anxiety. I just wrote the first chapter, but the actually the introduction, and I use itunes as the example that steve jobs simply took three things that already existed. One was the mp3 player, which he apple already had. The ipod Okay, it already had millions of people already using the ipod, so he had a build-in. He had a build-in audience to go through with something new. The second thing is that nabster had already pretty well figured out how you use the internet to download single songs. Yes, okay and their only problem with their model was that it was illegal. They were stealing, they were stealing and that's that. Never has long shelf life. Dan: They were sharing something they were sharing. Dean: No, they weren't sharing, they were stealing. They were stealing other people's property and making money on it. Yeah, that's called theft, and and then apple had its operating system, so it was the mp3 player, the nabster innovation with the internet and the apple, you know, apples operating system for all of its computers, which it had many more already existing Customers, you know customers were already using it. And then he put it together and he created iJudon. You know it was an app that went on your apple platform and you could download music and then put it in your ipod. Dan: That's great and you're right, like it's. I see the triple play the things now I can. Just I'm looking at it. Dean: I mean, if you look at, artificial intelligence and work backwards as a result of three things. I haven't really analyzed that, but it seems to be three things that had to exist before, and so what I'm suggesting in the book is that the key to your future is actually what you're doing with the past, your past experience, what's available to you, yeah, and so that's. I think that's a tremendous breakthrough. I think this is a keen insight. Dan: Yeah, I mean, what was a keen insight for me? My biggest takeaway from the free zone. Dean: I was looking for a little bit more excitement on your part. Dan: No, I'm totally excited and this is where it's. It's related to what you're saying that when we had the conversation about Looking back at the habits that you've established, oh, yeah, now, yeah, that's what I meant is that, looking working Backwards, like that, everything that we've created right now is the some, you know, the accumulation of all of the Daily habits that I have instilled, right, the behaviors and habits and choices, and that only you know. I think it goes in that. I think that fits with what you're saying, that you can't. It's not about, you know, picking something in the future. When you said, what are the habits, what are the daily present habits of future dan or future dean, of where you want, and that's the real thing is that having to establish, though, those habits? Yeah, I've had a couple more thoughts. Dean: I've had a couple of birth thoughts since we talked in palm beach about how you could approach this, and so one of things and I have a tool that I've created which really hasn't gone into the program at all. It's called the top 50 tool and it's just a page and it's got 50 boxes, okay, and what you do, and what you do is when you have a number of things. So let's just Apply it to the present project. You have 50 existing daily Habits right now. Everybody does, you know everybody in the world and I'm just arbitrarily picking 50. Yeah, my sense is it's if you put all the habits, the little things that you've woven together to produce who you are today. Yeah you know it could be in the hundreds, you know hundreds or thousands, but you know it fills up the time. Yeah, you can account for it. Yeah, in the 24 hours, and then the waking hours. Probably there's probably habits you have at life and nighttime which bear Examination. But I said okay. So the first part of the project is just create a sheet. That's got, you know, it's got 50 boxes. You know five by 10, okay, okay, and number them one through 50. And then just you know, and every day as you go through, observe something else. For example, in our house I do the dishes, okay. Mm-hmm babs cooks and I do the dishes. So usually it hangs around, you know it hangs around. We have supper. You know we have not so much breakfast, but we had lunch and dinner and there's dishes and I just put them next to the sink, close to the dishwasher, and then I go about doing something and then I, and then you know I open the dishwasher and there's a previous meals already, clean dishes there, so I have to unload it and you know, put everything in the shelf and then I load it. Okay, and it's not a kind of how that I really like doing, but it's the agreement, you know Okay, so within the last three weeks I've adapted as soon as the meals finished, I do the dishes, okay. And in order I put the dishes in the dishwasher, and in order to do that, before the meal I look at the dishwasher and I unload it and put everything away so that when the meals finished, it's just a matter of rinsing the dishes and putting them in a dishwasher. Well that's two habits. That's two habits right there. Okay, so they would go down in boxes. You know two of the boxes, okay, but once I do it, and I'm doing it the way that I would like to see it, see me doing it in the future, you know. And you know, and sometimes we have staff in the house and they do it so that it gets taken care of, but it's not my, but when it's just Babs and me at our home and at our cottage. You know, two homes in Toronto, and a home in Toronto, a home in Chicago and then a cottage up north in Canada. Anyway, and I'm the dishwasher, you know. Dan: And I had to do it. Dean: So I said, since I'm gonna be doing this for the rest of my life, I might as well you know kind of improve it so that I actually enjoy the activity. Dan: Yes, I really like this, Dan, Like you're saying the same thing. I mean the things that have been triggered from our conversation about it in Palm Beach. You know, Like you just described, it's one of those things If, even if you ask yourself the question is there any way to not do anything? I mean, the thing is that the dish has gotta get done. Dean: Well, the other thing that's part of my relationship with Babs, you know, and she's commented a couple of times during the last two weeks and she said I really like it that you get it done right away. Yeah. Dan: Oh, there you go. Yeah, that's your target audience. Right there, I'm getting social proof from your target audience. That's the exact thing. Dean: This is. I can tell you, this is my number one target audience. Yeah, so let's say you go through and you fill up your 50, okay. You know, you get them. You know, maybe I'll take you two or three weeks and you just notice little things. You know how you get up in the morning, you know, you know how you get ready for the day and everything, but there's a lot of little habits. There's a lot of little habits there, and then you sort of reach 50 and you say now, how many of these? How many of these tomorrow, can I improve? I'll look at the habit. And then I'll say to myself how would I like this always to be going forward? And then you do it that way. You do it that way, and then you have to attach a point system to it, so you're scoring every day. Because, I don't stick to things I can't score. Dan: Right, well, you may like, dan, there's James Clear just launched his. Adams app, which is Adams A-T-O-M-S, and he's the guy that wrote you know Atomic Habits and this is exactly what you are talking about here. You know you can make, you can create habits that you want you can, and it gives you prompts or you can track. It's almost like wind streak in a way, right when you're adding things on it, but daily you can. So I set up my first habit that I set up just on Wednesday or Thursday I downloaded the app. Actually, I set up that I said I want to start with the first thing in the morning that I drink half a liter of water, the 500 milliliters of water. The first thing that I do when I wake up to rehydrate and do that. So I've done that. Now I've had Thursday, friday, saturday, sunday four rounds of that and it tracks your streak and it shows you your progress and so I've had four total repetitions so far. And the way they set it up is you put a purpose around the habit, like why you're trying to do this right. So the habit is that it's always like a place and a time and a reason. I think right, so it's a vote. And when they do your thing, when they give you the report, it's like congratulations, that's four votes for your healthy dean or whatever You're making. Every day you're making a vote. Dean: I think that's great yeah. Dan: I'm voting for this. So habits is the name of the, or Adams is the name of the app on iTunes. Dean: It's done in the app store, right. Dan: It's in the app store and it's just a yellow stacking yellow with like a white stacking thing. Dean: But yeah, I've periodically over the last dozen years been conferences for James's, you know, and I've always enjoyed his take on things. Dan: Yeah, and that's I mean. I like this Dan a lot. This is kind of gamifying thing. Dean: Yeah. Dan: Now. Dean: I can tell you what my if you call it my top 50 tool. Then there's a little arrow in each of the boxes and what you do is you press the arrow and it takes you to a page where you develop your criteria for what constitutes a great habit. Okay and then you attach numbers to the to that, and there's room, I think, for 10 criteria. Okay, and then you go through, and one of them is that I want to be more and more doing habits every day that are going to last the Rest of my life. Yes so that's that would be one criteria and I give my, I can establish the range, and and then you all you have to do is the criteria for one, and then that applies the criteria to all of them, and Then, as you go along, you start improving the criteria, and the moment you improve the criteria, it improves it for all of them. Okay, and then, as you go through, you notice that certain certain habits get a better importance score than others and it automatically, automatically prioritizes the 50, that this is number one, this is number two, this is number three. Rate to 50. What do you think about that? I really I mean would you? Dan: like to get that. Dean: Would you love to get? Dan: that. Where would one get one of these? Dean: Only from a particular person. Yeah, and it's right. Now, it's a file maker file, a file maker no longer Exists, but that this continues to work. Okay, this continues to work, okay, so I'll just send you the file maker oh, I like that a file maker form and, as you're going along, what it does is it give. I mean, I think the combination of the atom, the atom app and this tool probably Complets the circle it might be. Dan: I mean, I'd love to discuss what you're describing. Dean: Here's the tip sounds like as you go along, there's habits that are less important and they don't belong on the top 50. So there's another backup 50 and that they're in the backup 50. Dan: Okay, the farm team. Dean: Yes. Yes you can't have major league without a farm team. That's exactly right. Dan: I, like you know what's very. What's really interesting about this, dan, is if I was really Reflecting on my accumulated daily habits, right, if I look at what are my observable habitual behaviors? Right, and I went through the way I went through it was looking at the vignettes of each day, like looking at a timeline from the, the moment I wake up and and I was saying, you know, I have established Really good sleep habit of you know, my sleep window is Very uniform, my, you know, I woke up this morning I'm, you know, 8786 on my sleep and readiness score for my or ring. I get enough deep sleep and all that. So I've established that habit of Really a really good sleep window there. Then I started looking at, you know, my observable, if we were just somebody was following me around, logging my movements, like in a computer program or whatever, like just line items like Lining, describing every step or everything that I took part of. It is, you know, look, replacing now looking for the opportunities, like where do I want to establish this habit? And I think that little window of you know right, when I get up the first, you know the first hour of being awake. What do we want those habits to look like? Yeah, would future deans habits be? Dean: You know something there are constraints and deans, future habits. You know what? They are deans present habits? Dan: are yes, that's exactly it. I get it and that's what you're saying. I'm like you. Dean: Do anything in the future now you can't do anything in the future. You can only do things in the present. Yeah, the future. Dan: That's exactly right. Dean: Yeah, but I've been around the tech people and you know I mean, like the environmental movement, no more fossil fuels. That's a bullshit, is such a bullshit goal Because 80% of all the energy on the planet comes from fossil fuels. Okay, the other thing is that the people have these kind of goals are really not very good at getting anything done. Dan: Yeah. Dean: They went to university. They've been in university for six years, you know they've been in school since they were four years old. They've never actually done anything in the real world, you know and. But they're going to change the entire structure of the world and the problem is that it's not a plausible goal. Like no fossil Fields, you know, the other one is no borders. You know the thing we shouldn't have borders. Well, there are borders and people will kill for the borders. Yeah, right, but the thing is the people who set these type of goals in the future are some of the most incompetent people on the planet and it's really interesting that the the way you described it there. Dan: All these people, they're not accountable for the day we have. They're talking. They're just going and admonish people about this future. There's no fossil fuel because it's not actionable. Dean: It's not actually, and what they're trying to generate is tax money. They're trying to generate Donations. They're trying to but without ever producing any kind of satisfactory result you know, yeah, because they're just painting the ideal. Dan: And I wonder, how do we do that in our own lives? I mean, well, the big thing. Dean: Well, one of my things that have occurred to me is that all your goals for the future are actually you Operating, you personally as an individual operating at a higher level of capability, you know I mean you know, if you have a, you have one house and you have a house, another house that's bigger, it's better. You know it's got far more, it's more in the right place, it's. You know it's got about 10 Better criteria that you could say. And you say, well, that's my goal and I said no, that's actually the result of you being a Different and more productive person in the future. So every goal you have to bring back that it's you as a person operating at a higher level. You're making more money, you know, and that's number one. You know, yeah, and in order for you to make more money, you've got to look at what you're doing right now to make money and improve it. There may be, between you and that house, there may be, 10 Improvements that you have to make to how you're making money right now. Yes, yeah, this is yeah maybe eight profit activators. Dan: Which one? Dean: all the profit activators are habits, aren't they? Dan: they are, yeah. Yeah, you're absolutely right with metrics. I mean, that's part of the thing I think is that's measurable, right, everything you're describing. That be a good habit horrible habits. Yeah, huh, yeah, and I was dawned on me how long these habits, many of them, have been established. Like, I like your idea of the ranking of the habits. I mean that's it's, you know the numbering them, you know there's probably a Habit you know, but this is endless pursuit. It feels like you know an endless. Well, it's a daily person. Dean: It's a daily improvement activity. You know because what I'm finding? I've been doing this for about four months. Daily habits, and the first one and what I've been doing is I've been going to Buenos Aires. I've done it three times, for the fourth that's coming up in two weeks. And and there's basically six weeks before visits to Buenos Aires. So I said I'm going to create a 42 day cycle of changing certain habits. Okay, oh, wow, anchors is something right. Well, you anchor it in time, you give it a, and then so that's. You know, six weeks is 42 days. It's an odd time period and that intrigues me, you know. So I've got these 42 improvement, 42 day improvement periods. Dan: And then I say Just a lot to support the 42 is that. You know they say it takes 21 days to establish a habit and 42 is just twice that. So you get two cracks at 21 days to establish. Dean: You just explained why I did it. You just explained why I did that, but I didn't know that. Dan: There you go. No, that's great, though right Like that's a. Dean: I'm doubling down. Yeah, yeah yeah, I hadn't seen that. I had not seen that. Dan: Yeah. Dean: Anyway, but what I did? The first one, it was very simple no snacking between meals. I don't get into trouble with meals. I get in trouble with what happens between meals. Okay, okay. Dan: And. Dean: I aced it, I aced it, I aced it over 42 days, and then I started adding so the second one had two or three habits, the third one, you know, the 42, because I'm getting used to it, okay, and you know. And then all of a sudden I said pay attention to all your habits and just do it right. If there's something you have to do that day, do it the way you would like to have it done in the future, and then give yourself points for that. You know, and so. But there's an enormous Well. First of all, there's a dopamine hit to it, because it means that every day is valuable for learning and growth, and that's a, you know, that's a great thing. Dan: This is fascinating because that dopamine is healthy. Good, you're the beneficiary of the dopamine compared to like watching. Dean: You're your own dealer, yeah. Dan: Be your own dopamine dealer. Dean: Be your own dealer. Dan: That's a great title for a quarterly book, Ben. Dean: I just logged in. Dan: I mean, that's the truth. Dean: You never know. Anytime you talk to Dan, to Dean, you're going to get a new quarterly book out of it. Dan: Sometimes you get a major market book out of it. You never know. Dean: That's a good habit, that's a good habit. I don't know what it is about, dean, but anytime I'm around him I can count about you know, half a year down the road, and something he said is now a book. Oh wait for this. Dan: You know what the elegance of your 42, the 42 days, six weeks is? That you could get two rounds of that per quarter. It's just another nice, elegant fit. Dean: Well, you can get basically 42, you can get two rounds and basically oh right, then a quarter yeah. Dan: You can yeah 12 weeks. Dean: And then you get some free days to. Yeah. Dan: Go wild, I'm better. Yeah, enough of this structure. Dean: Enough of this structure, you know. But the interesting thing about it is you're actually, every time you improve a daily habit, you're exponentially improving your future. Yes, yes. And it's the only way. Yeah. And the thing is, there's certain habits you would like to change today, but you have to change some other habits before you can get to it. Yeah, so yeah, I'll give you an example. I've been listening to people talking about intermittent fasting. Yeah, Like you go a weekend without eating. I said no, I'm not anywhere near that. But what I've noticed is on Saturday and Sunday I can have 16-hour periods between meals. Dan: Okay, yeah. Dean: And I said, you know so, on Saturday we have dinner at three o'clock in the afternoon and then I don't eat again until so that's nine hours before midnight, and then I have, you know, I eat breakfast at seven and then that's 16 hours. Dan: Okay, yep. Dean: And that's intermittent fasting. Dan: Yeah. Dean: And I can do the same thing on Sunday over Sunday night and breakfast. So I said, no, I'll just start off. Once on a weekend I'll do it. And now I'm at the point where I can do it twice on a weekend. You know people said well, you know, it doesn't matter, unless you do it for a couple of days. And I said I can't do it for a couple of days. Dan: Right. Dean: My habits. Don't support it yeah. Dan: Yeah, and I mean I don't know what to do about it. Dean: So whenever people say you should do something, you have to check back and say, ah, interesting, but my habits don't support what you're talking about. Dan: Right, right. Yeah, this is amazing. I mean, I'm not really a dashboard and scorecard, but you're totally in control of that. Dean: You won't. Dan: Yeah, you're the only one who knows the habits? Dean: You're the only one that knows how you want the habits to be in the future. Here. Dan: Yeah. Dean: There's complete agency here on the part of an individual. You know, and you can know all the ramblings of other people about what you should do and you have to do this. No, it's not so. It's bullshit Right. Dan: Yeah, yeah, I mean this is yeah. And then there's a. There's a guy, rob Dierdek. I don't know if you know him. Dean: Yeah, yeah, yeah, I did mention him. Dan: Okay, yeah, that you know. Everything that we're talking about is exactly. You know what he's on board with. Everything he's talking about is Dave Tuchad, chad Jenkins. Dean: Willard oh Chad Jenkins. Dan: Chad Jenkins I gave him and Steve Dastante actually, yeah, Rob Dierdek back to back two podcasts called the most unrelatable podcast episode you'll ever listen to. And it was him describing to the what ends he goes to track and quantify and establish his daily habits. And it's fascinating, I mean just to see, you know, make things inevitable, you know. Dean: Yeah, and there one thing that makes you appreciate that nervous systems are really different. You know human nervous systems are really. You know, what appeals to one person doesn't appeal to other people, and I think that's a tough nut to crack for a lot of people, because they want what they're doing to be the truth. And I said well, it is the truth. Dan: It is the truth. Dean: It is the truth, but don't go beyond yourself with it. You know, you know and and I think it has a lot to do with your you know your early experiences in life, what you got used to doing, what you like to do, things that you didn't like, and I think and these are forming before we have the ability to be conscious about them. Dan: How many of your habits Dan in on looking at your list are 50 year old oak trees? Oh, yeah, yeah, I mean some of the habits are oh yeah. Yeah. Dean: Some of them are. Some of them are beyond 75 years. Dan: Right, and some of them you know. Dean: I'm probably not going to fool around with those. Dan: No. Dean: Not at first, not at first. Do not take on a 75 year habit. Right, exactly, yeah, but it's really interesting Now, as you know, this happens to if we we can shift the context. I've been very interested in the, the reason why, in the last two weeks, google has lost $90 billion it's market value because of that Right. Because of a stupid AI chat. Okay. Dan: Yeah, I don't know what happened, so you know well what they do. Dean: it's a new chat chat bot that, when you put in directions, it'll create graphics for you. Okay, Okay. I'll give you an example. A guy says can you give me a picture of Vikings? And it comes back and they're all black. Dan: Okay. Dean: Now. Vikings were the whitest people in the world. Dan: Yes, right, right. Dean: Northern European. Not much sunlight, you know. Dan: Yes. Dean: So, anyway, and that says show, give me a picture of the founding fathers of the United States. And there are a whole bunch of them sitting on that table and a number of them were black. So what? Okay, so just giving you the general context, that what's being reflected in the Google chat bot is the dominant political views of the organization. Interesting, isn't it so? And they're getting such backlash. Well, their stock valuation went down by 90 billion in about a week and a half, 90 billion they just dropped, you know, their stock value. Now I would interpret that as someone giving you feedback. Right, right. Dan: Right. Dean: Right, you know, because what a stock price is an estimation of the future value of something you know and what I realize is that now they're scrambling. They had everybody had to work all this weekend to correct the problem. But the problem isn't their chat bot, the chat. The problem is Google's dominant thought process. Okay, so what's being reflected in any organization's cloudlandia presence is what their mainland habits are. I mean I don't think you can communicate too much beyond what your dominant habits are as an individual and as an organization. Dan: Yeah, this is you know, and I wonder if that so you're thinking like the Google things as reflecting their own biases are coming through in the stuff that it's how do I? Dean: that they have a bigger game to change how people think you know I think they do. You know, and you know, and you know, and maybe they shouldn't be that ambitious. Maybe they should just change the way that they think. Dan: Yeah, there's no. It's so amazing to me that there really is no. Like it's difficult now to get objective stuff, to get objective information without that. You know I saw that sort of you see it coming through in the biggest companies like Google, all the media, the mainstream, meta, meta, yeah, that, you see the whole. You know I look at. I was sharing with you the headline, you know, when Donald Trump just won South Carolina by a landslide. You know over 60% of the votes, 39% to Haley, and the headline on Drudge was 40% of Republicans don't want Donald Trump. It was like, what an amazing like flip of not mentioning the historical trouncing that she got in her own home state. Dean: Yeah, yeah, yeah, yeah well, you know you know, in politics and in business the number 51 is really important. I tell people you know, when you own a business. There are two numbers that matter 51 and 49. 51 is the same as 100%, 51 is the same as 100% and 49 is the same as zero. Yeah, you don't understand the difference, the crucial difference, between 51 and 49, you're gonna have a rough life. You're gonna have a rough life. Yeah, and he has won three more tomorrow, and they were. You know, they were equal to the that he's been achieving everywhere else. He's now. There's now been seven states and he's won all seven. Yeah, but 40% of people don't want him. Dan: Yeah, 40% of Republicans don't want Donald Trump. That's right. Dean: Yeah, yeah, yeah. So the interesting, I think next Tuesday there's 15, you know, there's like 15, it's called. Super Tuesday Super Tuesday, yeah yeah, super Tuesday, and probably he'll be up by 22,. It'll be 22 to nothing by the end of Tuesday night, you know. And he said, and she'll be saying I'm gaining on him. Dan: Gaining on him. Don't give up yeah. Yeah, yes but it's like, it's like 22, 22 flesh wounds. Right, exactly, yes, I'm not dead yet I'm not dead yet Just a stump. Dean: no legs, no arms, but I can still bite you. Dan: Yeah, yeah, I can still bite you I can't quite. Dean: I can't quite figure out what her lawn game is by doing this short. You know her short term activity. I can't figure out what her lawn term plan is. Dan: Yeah, this. I mean what a year this is gonna be. It's gonna be a great year. Dean: This is a I think this is a tectonic shift year, and it's not just in the States. That happened in Argentina when we were down there, the new you know the new government that came in. It happened in Holland. It's kind of happening all over the world right now that people who know how to count are replacing people who don't know how to count. Dan: Yes, so amazing, Dan. I'm excited about the, about this, the 50. I'm excited to get that too. Dean: Yeah, I'll, I'll be in the office tomorrow and I'll have our tech team send you it. And it's just, you know, you just punch on it and it opens up and it's self-explanatory. There's it's called the top 50 tool. And then you know, you use 50 boxes on the first page and then you have a backup page that has 52 and you just start listing them and then you wanna grade them in terms of their priority as a habit, and then I think it fits in really well with what James is doing. Dan: Yes, I'm just that's the only habit I've established on there so far, but I think it's really, yeah, it's really, I think gonna be a great thing because you can anchor it to times, you know, like when you want to, when you want to establish this habit, like you were saying the dinner, the dishes, is what are you, how are you triggering that in measuring? So you're saying-. Dean: Well, you never lose if you do a habit that's from the past and it's not what you want in the future. You don't lose points if you do that. There's no losing points. You can only gain points, okay. Dan: Okay. Dean: So I've got a daily scorecard, okay, and like in the first 42 days, in. I've got a total of 122 points for you know, sticking to no snacks between meals. Dan: Oh good, that's great. So you're keeping like the tally of it. Dean: Yeah, I'm keeping a tally. And then when I go back to Buenos Aires and I said, next time I'm coming back and I you know, I don't remember exactly, but I added two or three more habits, you know, to it and as you're going through the day, you're becoming more and more conscious of your daily habits. If you do it 10 days in a row and you're tracking habits, the next habits on the list will suggest themselves to you. You don't have to go looking for them. You know you don't have to go looking for them, they're looking for you now. Dan: They want to get points they want to get points and they build. You get the momentum of the feedback too, right? Yeah, you know. Did Babs know what you're up to, or did she? Yeah, and just your observation. Dean: She's starting to do it herself. I mean, she was inspired to start. You know, start doing it. She won't do it to the maximum way that I do, because that's not what she does. But she knows she's with me, so she knows things will get better. Dan: Right, right right. Dean: Yeah, I'm around a good habit-forming person. I mean, that's just, I'll just hook on and I know things will get better, but anyway, yeah, and. But you know, what it's doing is that all humans are completely equal and that they only get 24 hours per day. That's true. Dan: That is true, your comment, the speed of reality. Dean: That's the speed. That's the speed of reality. Dan: Yeah, and I don't. I mean, it's funny when you say it. When I first started thinking about it I thought you know, is that too obvious? But it's, yeah, I think it's one of those. It's been right there. Dean: Well, the other thing that I can tell you a lot of the problem they're having in their life is they don't account for that truth, right? Dan: yeah, I think that's really the thing, right. It's tuning into the speed of reality and looking at the only times. The only time we can really have any action is today, and there's a hard stop. I mean, there's a hard stop on it that your sleep, you know, is a. There's no possible way for us to do anything tomorrow. Dean: Yeah, and the only impact you can have on yesterday is what you're changing today. Dan: Yes, and that's the thing I was having. So Joe Polish came up, came back with me from Palm Beach. He just left yesterday, but he spent three to four days with me here and I mean, we went through, we set up my total environment here for success, you know, in terms of eating, and we went through my kitchen and cleared out everything that isn't supporting the habit of future healthy being right, and we went through that kind of it was. So we were talking about the four C's two is the commitment, and then courage and capability. And so we went I don't cook and I've never cooked. I've never. You know, yeah, I've never cooked. No, don't really have any skill in that, but we went. Dean: That means that if we catch you cooking, we know something that's deeply wrong. That or? Dan: deeply right. I mean we went and got an Instapot. I don't know if you've heard of this device, but so the Instapot is a miracle vessel. I mean, you just put stuff in and push a button and then it cooks. It's like. So we went to the grocery store and we got some, you know, some organic chicken legs and chicken thighs and chicken breast, and we got some grass-fed ground beef 90-10 and we got some. We've had some. We've cooked the entire the whole four days that he was here. And so the thing is now I left this with a new capability, right Like. So now I've got and I said to Joe it's kind of like reframing. I think it's almost like getting back to my, to building a primal habit of going to the grocery store and hunting some dinner, hunting food. Right, go, hunt some chicken and bring it home and clean it and cook it and enjoy and eat it, you know, but how easy Rather than having food hunting you. Absolutely, that's exactly right. And so that capability, you know, like we, we literally just take the chicken, wash it some salt and pepper, put it in the pot, put some potatoes in there on top, whole, you know whole, just washed, you know, Yukon gold or gold potatoes, put it in there, press the button 11 minutes and it's the most delicious. Whole, you know whole, some. No, no oils, no anything. It's just so clean, right, You've got organic chicken, you've got the stuff, and it's delicious. And then we, you know, got on the pan. I learned some pan skills right Of being able to, just with some butter in the pan, you know, grass fed, organic butter, of course, and putting. We got some steaks that were like, thin cut. We got some pork chops that were thin cut, ground beef, all of those, just the same thing, just taking the meat, salt and pepper and a little bit of, if I wanted to add any spice or whatever to it, cook it on, you know, both sides, and there you go. We even chopped up zucchini and squash into little medallions and sauteed them in the in the pan. So this capability now of being able to see this is a better habit to do than well driving through somewhere, right. Dean: The big thing is that it's got a future reference, that you have a sense of who you'd like to be in the future as an individual. You know and you can only be that in relationship to the habits that you form right. Because you know, there's part of our day which requires focus. Concentration because it's new stuff, yeah, and therefore the habits have to be good. When we're not focusing directly on the activity, you have to have great habits, you know yeah and and yeah. the book I just came out with the great meltdown is that the US is the top country in the world because it's got the best widespread habits of people using innovative skills to lower the cost of money, lowering the cost of energy, lowering the cost of labor, lower cost and no country in the world can possibly match it. You know, yeah, yeah, the prices of things are up and down, unpredictable around the world, and but the US has a habit of always trying to lower the cost of anything. you know yeah and other countries don't have this, and so you know. You can see the difference between Canada and the United States right now. I mean it's really extreme. From the last time you were here, the difference the average per capita income in the United States is now lower than the per capita income of Mississippi. Dan: Wow, the United States, the in. Dean: Mississippi is number 50 and per capita income and the average. Canadian is now below, below the per capita is in the low Wow, yeah, I wasn't. Dan: it wouldn't have expected that. Dean: Yeah, and not only that, they don't freeze to death in Mississippi. Right that's exactly right. At least I got that going for them and that's basically. You can measure it from when the president, prime minister, came in, has been going downhill since this prime minister came in because he wants to save the world. Dan: Yeah, it's interesting, right, that's been funny to watch the. You know my algorithm, for you know, sending me things, video clips and stuff is now I get a lot of those, Pierre Polly. Dean: Yeah, yeah, smart guy. I had breakfast with him about five years ago. Yeah, smart guy, very smart, yeah, and from Alberta French speaking from Alberta, that's a pretty good. You know, that's a pretty good background. Dan: You know he's got a triple. Dean: That's a triple play Canadian that's a triple play for a Canadian. That's French, french. Dan: I mean that's, he's got it all covered because, it just doesn't get it. Dean: And then his wife is from Venezuela, she's a refugee. So she knows what a country gone wrong early looks like yeah, oh, that's funny. Yeah, yeah, and you know, so so anyway, but you can just see the difference that the United States is better at handling milk costs than Canada is. Dan: Yeah, wow. Well, dan, I'm excited, this is great. Seven days? Yeah, well, I'll tell you the tool I can promise you you'll have the tool by this time. Dean: Not this time, but by the end of the day. Tomorrow you'll have top 50 tool and just play around with it. I mean it's self-explanatory, you don't have to. There's no rule book that comes with it. You'll just play with it. Just remember, in every square where you put something, if you press the arrow it takes you to the criteria page. Okay, perfect. Dan: I'll do it. Dean: Yeah. Okay, then I'm interested in the teamwork between the top 50 tool and the Adams app. That'll be really interesting because I've been lacking a daily scoring system. You know, people won't stay with something unless they can score on a daily basis. That's the truth. Dan: That is true. Dean: Yeah. Dan: I can't wait. Dean: All right. Dan: I'll see you. I can't wait. I'll have it tomorrow. Dean: All righty. Thanks, Dan. I'll be on next week if you are, I am absolutely Okay. Dan: Okay, thanks, dan, okay, bye, bye. -
In today's episode of Welcome to Cloudlandia, we reflect on serenity in nature and technology, drawing parallels between Cloudlandia and meticulously raked sand. Woven into our talk is AI and how it's changing everything, from Evan's course helping us out at work to all the crazy experiments shaking things up. We get into how innovation unexpectedly boosted my creativity, which we're calling "exponential tinkering". As our annual event nears, lessons in "exponential thinking" add to the anticipation of a reunited community and potential for growth. SHOW HIGHLIGHTS Dean and I explore the serenity of Cloudlandia and how it parallels the peacefulness found in Japanese Zen gardens, reflecting on the role of imagination in experiencing digital spaces. We discuss the success of Evan Ryan's AI course within our company and how it has encouraged experiments with AI across different teams. Dean introduces the concept of "exponential tinkering," highlighting how AI is revolutionizing the arts and content creation, with a nod to OpenAI's Sora tool. We contemplate the cultural shift toward immersive experiences like VR, while expressing skepticism about their long-term utility and appeal. Dan recognizes the importance of integrating existing consumer experiences to create innovative products, using Apple as an example. We highlight insights from Mark Mills' book "The Cloud Revolution" on the strategic importance of reshoring supply chains and repurposing shopping centers into logistics hubs. We compare Tesla's success to the sustainability challenges faced by other electric vehicle companies that are more dependent on government subsidies. We share anecdotes about the Soviet-era's illusion of luxury, and how modern-day explorers uncover the true state of Soviet infrastructure. We examine the declining enthusiasm for venture capital in the tech world and the concept of "cruel optimism" that can be prevalent in this sector. Excitement is expressed for our upcoming annual event, stressing the value of 'exponential thinking' and the potential growth of our community.
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TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan how are you, mr Jackson? Dan: Well, welcome to Cloudlandia. I'm sitting out in my courtyard and it's a little bit of a cold, rainy morning. I don't know if you can hear the rain gently falling in the courtyard. It's relaxing. Dean: Do you have an? Dan: umbrella over your head. No, I'm in a. I have a covered, a covered area here that I'm sitting at about. I don't know what you call it, like a lamina or a loja, I don't know how it is, but it's a covered underroof thing, that's attached to my courtyard. Dean: What you're saying is that there's something between you and this guy. That's exactly it. Dan: I'm not getting rained on, I'm under covered, as they say. Dean: Yeah, well, it's sort of a poignant, almost like a Japanese. Stay right, yeah, this almost feels like a Japanese Zen garden. Dan: here I hear the like the little the water coming off the roof of a tile roof, so that it's very Japanese Zen actually, because the there's a spout that drains the water down into a drain. Yeah, so nice. Dean: Yeah, it's very interesting. When I was a teenager I sort of fell in love with Japanese culture. This would be early 60s, late 50s, early 60s and you know I read the literature, I looked at the artwork. I was interested in their architecture, their history, and then in my military. I was drafted into the US military and got sent to South Korea. And I'm an R and R. Rest and relaxation, that's what they called it. Dan: R and R I went to Japan. Dean: I went to twice, oh nice. And my memory is of being in the mountains, at a place where they really didn't speak English I don't know even now if they you know, having Americans who was part of their experience, but it was perfectly understandable. I mean, the hospitality was so great. But I can remember being in one of these little rooms where they had. They had sliding doors that would open up and you could see the mountain, you could see the water. And I remember it raining, but I was warm and I had tea. And I was sitting there and it sort of corresponded to what my teenage visions had been. I always remember that. Dan: That's great. I love it when stuff like that happens. Well, this would definitely be the kind of day that would be conducive to tea. Dean: And sitting out here. Dan: It was kind of a Zen garden that I have in the courtyard, so it's nice. Dean: Yeah, yeah. Speaking of Zen, there's a lot about the jump from the mainland to Cloudlandia that has a Zen-like quality to it, tell me more, tell me more, especially now with the. A lot about it, well, a lot about it. You have to imagine, in other words, that you only get as far in Cloudlandia as your imagination will go. I'm really seeing this. I'm kind of being a creative collaborator with Evan Ryan, still in his 20s, but he's been investigating artificial intelligence for the last 10 years, so he's well into it. So basically his adult life has been and he's got a very thriving business and he's got clients from all over the planet. But he wrote one book which was superb. It was called AI as your teammate and he put it together into a six-module coaching course for companies and our entire company went through that. Dan: Oh, wow. Dean: So it's six to our modules and just to the main. Purpose is just to get people over the hump that this is any scarier than any technology that they've already mastered. It's just a new technology. And it did wonders. It did wonders and I can see the last module was probably four months ago and I can see the investigations and the experiments that are going on across the company, each person sort of focusing on something different. And then Evan is writing a new book and I just shared an idea with him and maybe it be a topic that we would discuss today. But I said, there's all sorts of predictions being made by people about where AI is going and where it's going to take us, and both exciting and scary. The predictions are both exciting and scary and what I realized that all these predictions, no matter how expert the person tried to present themselves, was just one person's prediction. And more or less their prediction for everybody else was simply what they wanted to do for themselves, Right. Dan: Yeah. Dean: And I think Mark Zuckerberg and there's all sorts of people the big tech people and government people and everything, corporate people and I say you're trying to make this a prediction for the world, but it's only probably a prediction for you that this is the direction and what I realized is that there's an exponential breakthrough with AI and it's in the area of tinkering, which is a neat word, yes, Tinkering. So Evan and I talked about it and he's going to. You know, he's developing the idea as exponential tinkering. Dan: And I really like it. Oh, I like that. Dean: That's a good yeah, what a nice combination of words, because, there are kind of two words that are jarring when you put them together, that's very good. Dan: I like that a lot. Dean: Yeah, so what are you tinkering? Dan: with. So I'm tinkering with a couple of things right now and deep into the. Are you talking about technology things? Dean: No, yeah. Well, technology, or specifically AI, are you tinkering at all with it, seeing what it can do? Dan: I'm starting now to. Did you see the latest thing a couple of days ago? The release of Sora, the video creation tool. Now, that was OpenAI did that right. OpenAI has just I think it's only very limitally open to their top tier, you know, data users or whatever, but the demo reels of it you know, showing what it's capable of, and I mean it's certainly you see now where that's the final piece of the puzzle here, like two things have happened in the last 30 days that have really kind of cement where I see this going. I've been predicting here that 20, that you know, almost like the big change 1975 to 2025 will kind of look and the you know all these exponential improvements reaching the top of the asymptotic curve that there's You're using big words. Dean: Yes, so Asymptotic, asymptotic. I think that deserves a subhead for our listeners. Dan: Okay, Well, asyn, in math when you do exponential, it's exponentially increases, increases, and then it reaches a point where it's just marginally like improving slightly. You know, like there's not really the exponential leap, for instance, of going from. If we just take text, we've gone from, you know, writing it on papyrus or having people hand write stuff. Dean: Chiseled as on. Chiseled as in play. Dan: Whatever. And then Gutenberg was an exponential leap in that, but it got better in terms of when we were able to, you know, create digital photocopy and things like that, and we got to the text file where you could digitize text and that became a PDF. And now so everything you know, the functional like improvement in text, has really reached the top of. There's nowhere really to go from everything ever written available instantly on any device you have. And that same thing has been over the last 25 years, kind of cascading series of those with increasing complexity of them, right? I think it's not. That's the easiest thing to fully digitize is text. And then pictures were the next thing, that you could digitize pictures so we can transfer images, then moving pictures right? Audio, sorry, was next after text, audio images or images, videos. Now we're at the point where you know every piece of media video, audio, text or images is completely digitized. It's available on any device at any time you want it. And this next piece that's falling into place is the ability to generatively create, from description, images and videos that you can describe. And so when you take this Sora, and you take Dali and you take the all the things that are converging with the, with the AI, and we'll give them another two year runway, which would even sort of double their time that they've been in our world Mainstream they'll be fully cemented into the mainstream use. And then you look at what's happening with the release of Apple's new Air Pro goggles, or whatever they're calling them. Dean: Vision Pro. Dan: Vision Pro. Dean: And that is. You know everybody who's going to use any of this. Dan: Exponential tinkerers. Dean: Yeah, but that somebody who's doing it tinkerers. Tinkerers is just someone who's doing it for their own purposes. You know they're not trying to create something for anybody else, they're just for example, I gave you the example that I've had a real interest in. You know, I wrote a new book and I had. I was writing a new book and I had one chapter finished and it was how we put our company together, and the chapter was unique ability teamwork. That, basically, a fundamental difference between coach team members and other team members is that we everybody operates according to their own unique ability within unique ability teams. Okay, so that's that, but I've always had a fascination with Shakespeare. You know he's one of my five. Dan: Yes. Dean: You know, five lifetime role models Shakespeare, because he was not only a great poet, a great playwright, a great you know creator of, you know, creator of plays, but he was also a tremendous entrepreneur and he, you know, he created the first company that was self-sustainable and he created a new theater and everything else. So he was very entrepreneurial and seems to have made a pile through theater. And anyway, but I was always fascinated with the language form that was operating in London in the late 1500s and 1600s. So Shakespeare is 1560, 1560, 1660 years and it was called iambic pentameter and it was a structure where there's only 10 syllables per line. You get to the 10th syllable and then you go to a new line, and so I had one of my team members actually go to AI, go to chat GPT and say we would like to translate Dan's copy into iambic pentameter and it was back in 24 hours. Dan: You know came back and I was just fascinated. Dean: I was just fascinated with it because I thought differently about my own thoughts when I saw them come back in a different language form. In English but about a different structure. So I was sitting there, I was reading it and I gave it to some of our team and I said what do you think about this? And they said, wow, I get totally new thoughts from reading it. It's, you know, the basic ideas, but they're in a different language form. And I said now what I'd like to do is I hear it like it here. It's spoken, you know, by someone who was really great with Shakespeare's language. So it was a very famous actor who we have their recordings of, and so we open my team member, Alex Barley, who is British you know. So he's from the UK, so he has a feel for this type of language and he has a feel for theater. And then he worked with Mike Canig's, great friend of ours and. Mike. Mike gave him two or three other AI programs that he could take a look at and about four days later I get this wonderfully eloquent reading of a whole chapter in Iambic content and I listen to it every week. I listen to it every week and it does things for my thinking. Okay, and I've shown it to a few people. This is a you know. A number of people have listened to it and they're all say, wow, that's amazing. Dan: You did that. Dean: Why'd you do that? Why'd you do that? Dan: Why'd you do? Dean: that Just tinkering? I was just tinkering and I just. I kind of said you know, if I put this together with this and maybe put the two of them together with this, I wonder what it sounds like. And I have no intention of, I have no intention of going any further with it, but it really serves a purpose, that it really influences my own thinking and I've noticed that my writing has changed as a result of listening to this for three or four, three or four months, you know, I just I just get a different take on my own ideas. Dan: And. Dean:I call that tinkering, I just call that tinkering. Dan: I like that. Dean: And I believe that with AI, what you have, there was always tinkering in the technology world, but I think what AI does, it makes, it allows tinkering to be exponential. Dan: That's interesting. So there's, I'd say, yeah, you're, there's an artistry to it in a way. Dean: You know, in that there's, it's kind of like doing something for your own pleasure for your own yeah, and your own enhancements you know you see, you see an extension of a capability that you already have, but you can see new dimensions of the capability that you already have and that in itself is the reward, that in itself. And people say well, are you going to? You know, I tell people and they say oh, so are you going to actually produce this? And you know, you know like we produce our books. And I said no, I'm just doing it for my own reasons. Dan: I just like the feel of this. I just like the feel you know and. Dean: I do not think I'm unique in this experience. I think there's a hundred million people doing the same thing with something that kind of fascinates them. Dan: And I wonder if that's the artistic expression gene or something. I mean, that's our internal desire to chase our whims. Dean: You know, in a way, yeah, that's one of the great joys of the the reason I'm saying this is that we're always making the predictions about who the giant tech giant is that's going to dominate this and I said one I don't see it emerging. I think all of them are scrambling like mad so that they don't get left behind. But I don't think the idea of tinkering really exists in that world. You know quarterly stock prices, investments that's what they're looking for, you know, and everything else, but I don't see the dominant player, even. You know, even open. Ai is the dominant player. Dan: Have you had some experience? Have you tried the vision pros yet? Dean: No, I don't like goggles. Dan: I don't need. I mean I'm not inclined either. Dean: They're anti social. Dan: I wonder you know it's going to be. I know there'll be a lot of people at Free Zone next week that have them that are, so we'll get a chance to try that for sure. But I know my kenix has it. Dean: I know Leo as his one of the things that I always look at their past stage right now, but it'd be interesting checking their lives down six months from now whether they're actually using them. Dan: That's what I'm curious about, right Like it's so. Dean: I don't need to be first in with anything. Dan: Right, exactly, yeah, yeah, I think that this chasm it's getting, you know, I think it's getting wider and wider, this that there's even now, nuances of going deeper into Cloudlandia, because I think that's like immersively diving into Cloudlandia and I think that there's. Nick Nanton just posted a thing about some big movie director who was tweeted about. You know, just spent the day editing this is a feature movie, mainstream movie director saying you just spent the day editing in the Vision Pros with, in collaboration with his editor, on a big screen. They are theatrical, like movie screen size and just fascinated. He said. Dean: you know, no headache, no anything so I don't know, yeah well, where I think and I felt five, ten years, well, let's say five years ago when people were talking about visual reality, okay. Dan: Yes. Dean: And Peter Diamonis had a lot of proponents of this at Abundance 360 and I was sitting there and I said first of all, every everything that I've seen I find boring and the reason? because what you're seeing is the creation of one brain, and if it's not an interesting brain to begin with, the result of their creation of a VR program is exponentially less interesting. Okay, and what actual reality is good? You know, I look out in my yard and you have the same opportunity there. I look at them and I've got these seven giant oak trees in their yard, I mean they're a hundred, and ten hundred foot oak trees, and the reason I love those trees so much is nobody created them. There was no intention for this to happen. It was just a lucky acorn. Dan: Right the result of it. Dean: I mean they produce thousands, millions of acorns in our yard and it's just squirrel food you know, and and it's the nonintentionality that interests me, it's not the somebody's intention, okay, and one person's story really doesn't interest me for the first time if it doesn't include a lot of other people's stories you know, in other words. You're putting that together, so I don't know. I mean, I think there's a fundamental obstacle to all technological breakthroughs, and it's called human nature. Dan: Yeah, this is where that's. What I wonder, is the goggles? Them sound like it. Just it feels like, wow, this is a you know, unless we're at a point where I think the improvement of the vision pros is that you can actually see out of them. Dean: Well, you can see out of them and it's got the thing that I think is really going to make a difference, and that's all augmented reality. Yes, exactly In other words, you're looking at a real thing. Yeah, there are useful pictures, useful data, useful messages on it, and there's useful capabilities, in other words, there's like email and, I'm sure, the design. You know design tools and everything that you can do and that, I believe, is good, but it'll only, it'll take hold where the use of this speeds up an economic process that already makes money. But you can speed up an economic process. Dan: I'm seeing that, if everything is, you know, being shaped to drive us deeper into this cloudlandia existence here, that everything's happening in the goggles, that I was just had coffee with Stuart, my operations guy, and we were saying how it seems like there's a trend towards you know, I have you ever heard the term hostile design for architecture where the Starbucks one of the Starbucks here in Winter Haven just went under when it's 10 year renovation and they completely turned it into like a basket robin's? where it's all the character of you know a basket robin's. There's no sense of that third place kind of you know origin that Starbucks started with, where, when Starbucks was first getting started in the 90s, they had, you know, nice design, comfy chairs. It was inviting to come and get a coffee and sit and you know gather kind of thing. And now it's essentially designed with the hey, keep it moving, keep it moving kind of vibe to it. There's no, nothing about the chairs, the seating, it's just literally one long banquette with facing single wooden chairs. You know that, on and round table, so there's no comfort or invitingness to come and linger. Dean: Well, they commoditize, so you know. In other words, yeah they start off at very special places. Yeah, and you know you could go in if you could use it as an office, it could be your office all day if you were I think yeah. Dan: I think that's what happened is that post as we got into the last ten years where it became more, you know, wi-fi is ubiquitous and, you know, demanded in public spaces like that. That you know I was saying to Stuart. My theory about it is that in the 90s and early 2000s the internet was still a place that you had to go to right, like you, yeah, had to go to your computer to go there, and these third places were, of you know, an important part of you're putting that aside and you're coming to this third place to be there and as laptops and Wi-Fi and all these things made it possible that people could go and set up shop in the Starbucks and spend the whole day there, that became defeated, the whole purpose. It wasn't a third place, it was the place. 0:25:06 - Dean:You know, yeah, and the other thing it became every place. You know, I mean, when you commoditize, it's every place. And, and you know, I mean you know. And the other thing is that there was a fundamental change in the Starbucks culture and I can say exactly when it was. It was in the 90s and I think it was probably around 1995. They said there's a risky part of our future and that is we can't guarantee that we're always going to have good baristas okay, because the real right. The real skill I mean of Starbucks is who is? Where the baristas who can do the coffee, just right, and they said we can't. You know, it's too risky and that we become too dependent on these people, you know and they said we've got to make it mechanical and what they did immediately is that their espresso drinks, you know, whatever form it came in, was only 80% as good, but it was predictably 80. The moment you give away quality in order to achieve quantity, you've lost all uniqueness. Yeah. I agree, yeah and that's what they've done. And now the other thing is that they created their own competition because people seeing how a coffee operation works, they went to Starbucks University and got their degree, you know, and it probably take a year to do that and they went out and created their own independent coffee shops. So I think those unique coffee shops still exist, but they're not trying to take over the planet yeah, it's really. Dan: It's interesting. I'm looking for places like that, but you just it's kind of a sad thing. It's almost like you've talked often about the, the black cab knowledge of the drivers in London that they have London, I think London. Dean: London, birmingham and Manchester, I think they have, but the black cabs are the best cabs in the world. Yeah, okay, they're, just there's nothing to compare of what an experienced black cab driver with the black cab experience in the world. There's just nothing like it, and it takes you three years of dedicated study to even pass the test to become a black cab driver, you know and it's very interesting that all of that now can be. You know, anybody in their Honda Civic equipped with their iPhone, has the knowledge right on their phone well, actually it worked out, it didn't work out in London right, because Uber came in and they said well, you know, the Uber guys got it, but they have no feel for the city right and yeah, and so within six months of Uber coming in and actually threatening black cab developed its own Uber software, so now they have the Uber software plus the knowledge of the driver yeah, right it's like AI, an AI program defeating world champion, chess champion okay, yeah and within a year, the chess champions just said okay, we've upped the game and now it's us, plus our AI program, against each other. Dan: Yeah, it's very. You know, it's a-. Dean: Humans are infinitely smarter than technology. Dan: Yeah, it's a fascinating time to be approaching your 80th birthday right now too, you know, looking into the next decade here. Yeah, what are you guessing and betting on for the next few weeks? Dean: I'm betting that people's grasp of their past is now their trump card. Okay, that the future is completely and totally unpredictable, okay as far as I'm concerned. I mean, I think you could predict the future more in the 19th and you know the book you gave me, the 1990, the great change I would think was called the Great Change. If I think back to 1950, where I was alive, I think that the first grade teacher and I had a first grade teacher in 1950, sister Mary Josephia. Sister Mary Josephia, sometime, first grade she says the reason why you're learning this now reading, writing and arithmetic is that when you graduate from high school because nobody went to college in those days- you know, you left high school and you went and got a job. She says everybody's going to be looking in the job market at how good you are at reading, writing and arithmetic and showing up on time and finishing what you start and saying please and thank you and everything else. And she was totally correct. In 1962, exactly what she predicted was true. Okay, so try a first grade teacher in 2024, can she predict anything about what a first grader will experience 12 years later? Dan: Yeah, no chance yeah. Dean: And that's just a general condition on the planet. I just think the future is no longer predictable. So what's the unused resource? The unused resource is your past. Dan: Say more about that. What do you mean? The unused resource? Dean: Well, first of all, it's unique. I mean, if I sat down with you and asked you questions about your past and it went on for a year day in day out for a year. Not one thing that you say about your past during that year is anything but unique to you. That's true. Yeah, exactly that's where all the raw material is for creativity. It's not in the future, you know and it was so funny because I remember four or five times in abundance 360, peter would invite in people from Google, okay, and they had these moon shots, okay, and what was interesting about them? They were predicting new things in the future that hadn't been imagined yet, okay. And it seems to me like sparse ingredients, but it was what they were up to and there was presentation after presentation and they had videos on YouTube and everything else. And I said is there any customer experience in this? No, there was no customer experience. They were just making it up, you know, and they were sort of, and these teams were in competition with each other who could come up with the most convincing thing? That didn't exist. And then I kept track of it and over a 10-year period they shot all those projects down. They never went anywhere. Dan: Wow, yeah, they never went anywhere. Dean: Yeah, and I said, all you do is let's find three examples of things that people are already enjoying, and can we put them together in a new way and create something new where people already have experience? With at least a third of the new thing you know, and that's what Apple does. Apple never does anything. First they sit there and they say MP3 player, napster, making money doing this Internet. Let's put the three of them together and see where they go. Dan: Yeah, that's smart. They were doing triple plays and didn't even know it. Yeah, well, maybe they were, Maybe they were yeah that's your clever observation of it, right, exactly, yeah, put a framework over it. Dean: There's a great technology thinker by the name of Mark Mills, and he wrote a really interesting book called the Cloud Revolution. Okay, and it's really worth a read. Okay, and what he said? If you go backwards 100 years and you look for all the major technological breakthroughs that have more or less been the mainstream of the last 100 years, he says they you always discover it was never one thing, it was always three things. Dan: Oh really. Dean: He uses the radio, he uses electricity, he uses internal combustion, he uses cars, he uses airplanes, he uses, you know, motion pictures and all the major things air conditioning and everything, and he shows the three things that went together before the breakthrough was possible. Oh wow, and part of the reason is you're putting together already existing habits. Dan: Yeah, that's really. You have to piggyback on something that somebody's already doing, right. Dean: Yeah, that gives them their existing habit, even though you're adding. You know you're adding factors that are two other habits. But you have to get people something solid to stand on before you ask them to take a step into the new. Dan: What was the name of that book? Dean: again, it's called the Cloud Revolution. Okay, the Cloud Revolution. Yeah and he uses an interesting example and this is a prediction he's making for the future. He said, with reshoring take place. So that's one factor the supply chains are going to get shorter and shorter in the future, because COVID sort of proved to everybody that relying products that came from a hundred different places and required 5,000 miles of ocean travel to get to us wasn't reliable for the future products you know, foods and everything. So what? The major thing is that you're going to try to have supply chains were important with things as close as possible to where the customers are. And he said that's one trend. Okay, that's reshoring, that's that process of bringing your manufacturing and your industrialization back to close to you. That's one factor. The other factor is no longer obsolete shopping centers, Okay. And he said let's suppose that you just take every obsolete shopping center and you turn it into a combination of warehouse, factory and distribution center, Okay. Okay, All the existing infrastructure is built in. That's already zone. It's got huge parking, it's got some massive, big spaces like the big anchor stores, some massive big spaces. You already have delivery docks, you have truck docks that go underground and people go yes and everything. And he says but it's obsolete for the purpose it was created for. But he says if you think about it as a nexus point for trade supply routes in other? Words the raw material will come in and then supply routes going out to the actual customers. And he says all of a sudden you got a new use. But people are used to shopping centers, people work in shopping centers, you know and everything else he says well, you know, and they have major, usually they're situated where there's major transportation routes, there's major highways, there's, you know. I mean probably the best shopping centers are in places that have, you know, highway access. They have air airline, you know, ups, and so that he says just look, look at a lot of stuff that already exists. Put it together in a new way and people's habits already supported. Dan: That's smart. Dean: Yeah. Dan: I like those things, so that fits in with the whole. Jeff Bezos, you know what's not going to change in the next 10 years model, looking not at what's going to change, but what's not going to change, because that's what you can anchor on. Dean: Yeah, it's kind of like I'm just watching all the EV companies, the electric vehicle companies, with the exception of Tesla, because they've got a unique, established niche. I don't think any of the other companies that are based on a profit motive are making that forward, shutting, cutting back. Volkswagen is cutting back, gm is cutting back, everybody's cutting back, because they're losing anywhere from $30,000 to $70,000 on a vehicle and it doesn't look like it's going to get any better. Okay, and then, but what made it unnatural is the fact that you had to have massive government insistence for it to even get off the ground. Dan: Yeah, you just kind of hit something on the head there, because Elon Musk has definitely thrown his hat over the fence on electric vehicles and it is dominating the market for it, because he's all in on that, which is something that Ford and Volkswagen and all these companies can't do. They're not, they're only like dabbling in the electric vehicle markets, you know. Dean: Yeah they did it because there were massive subsidies, there was math, you know, and the states like California were mandating. You know, you know, and by 2035 we won't have any fossil fuel vehicles. Okay, and you know, if the strong arm of government's gonna come on and just forbid the alternative, well, of course we're going to invest our future in it. But those governments are going to be thrown out. I bet the government in California is throwing out within 10 years, I mean you know, by the way, that that just reminded me of something. Dan: I just watched the Tucker Carlson interview with Putin. Did you see that? Dean: Yeah, Parts of it. I saw a part Okay. Dan: Yeah, yeah, nothing extraordinary about that. That wasn't what I was getting to. But while Tucker was in Russia, he did a series of short Videos that were just kind of exploring what is it actually like in a, you know, post sanctioned Russia that you know, yeah, since they put sanctions in place and you know, and it was funny because he was describing, you know, like every visual that we have of, you know, communism in Russia is, you know, empty shelves and limited supply and limited Choice and utilitarian things. So he went, he did a interesting series where he went to a Russian Supermarket to see, okay, so what is it like like? What's day-to-day life like in Russia under sanctions during wartime? And it was, you know, the most fascinating like grocery store where you go in and it's the shelves are stopped with Everything you could imagine, all these things. It's a beautiful, clean store, very modern. Everything about it was amazing. They filled up their basket with what would be, you know, a week's worth of groceries for a family of four kind of thing, what you would get if you were kind of feeding a, a family of four and they, you know, found everything. They they wanted a beautifully you know, fresh baked bread, all the staples that you could need. They filled them all up. They all him and the producers kind of guessed that they would have, you know, $400 or 400 worth of groceries if they were buying it in America, kind of thing which was their frame of reference and Turns out they got all of that stuff for like a hundred and four dollars is what it's what it costs. Dean: Yeah, don't you find it fascinating that he found the one supermarket in all of Russia where that was. Dan: That's what I wonder. That's what I want. Dean: No, that's not you think he went there just have passers-by on his own, I don't like to go. Oh yeah, yeah, the Soviets had one in Moscow. It was right near the Kremlin. It was called gum GUM, if you look it up on Wikipedia. Huh, capital G, capital U, capital M, and you went in and it was just well-dressed shoppers, everything you know, I think that's that's might have been where he was. That might have been it, oh yeah, and it's, and it's a show place, it's a show play and that's what they found when they found out the history of it. Shoppers would go in and they would come out the front door and then they go around the block, go through the black door Backdoor and give back everything that they had bought, and then it was restocked on the shelves. Dan: Oh boy. Dean: They were all actors. Dan: Oh, wow, very interesting. I wondered the same thing, because they did. He went to a subway station that he admittedly said was the most beautiful. So we never seen a subway station as nice anywhere in in America and it was. They showed the footage of it. You know, beautiful artwork and chandeliers and steam, cleaned cleanliness and, no, no graffiti, all of those things. And it did have the sense of. Is this a show place? Because there's an interesting YouTube channel. There was a gentleman from the UK and his channel is called bald and bankrupt and what he does is he goes just solo with a single camera and he was touring all these Soviet Territories. All the outposts, you know, like that were the height of the thing, to compare, and every one of it is Just like everything is run down. And you know all of the Soviet Union, you know post Communism is completely, you know, run down. And what you would expect, right, what you would that, your Vision of it, and I think that you kind of just hit it on the head. That's that it's more likely. Dean: That's like a show place or a yeah that that subway system was put in the 1930s. Okay, they had the boss of it, was cruise ships, cruise ships came in the fame Because he put in. But there was. There was no Limit on cost and there was no limit on how many people died. Building, they asked, made about 20,000 workers died. Putting in the subway system Okay and and, but if those are not cost you pay any attention to, then you can build anything in the world. But, if you wanted to go to another city and see the subway, they wouldn't let you do that. You could only see the subway. That they, because subways were a bigger deal you know in the 1930s or 1920s. Then they are now. You know, because most people don't use the subways. But in Europe, you know, where people don't have cars and they live in very dense populated areas, subways make sense. I mean 80 percent of the Public transportation in the United States I'm talking about buses and subways and commuter trains is the greater New York area that once you get outside the New York area, only 20 percent of the public public Transportation public transportation exists because everybody's got private transportation. Dan: Yeah exactly right. Dean: I mean you got your own. I mean you got a plush Travel vehicle called the Tesla X. You know it's kind of neat. You don't use it 99% of the time, but it's nice having you know. Dan: You know what I said. I was talking about you. Yesterday the I was had to drive somewhere that was about an hour away, just over an hour Actually. Dan said a new high watermark for my migration north. I went just about a half an hour north of I for the first time since. What's it like? Dean: I mean do you need oxygen? Dan: I mean you know I was using the self-drive, which is just name. You know it's only in named and as it has a nervous breakdown if you take your hand off the wheel for more than 30 seconds at a time. But I said you know Dan Sullivan has it figured out. Dan Sullivan has had self-drive since 1997. Dean: You've had true self drive, self automatic, self drive you know it's an interesting thing, but what I notice, you know I'm just developing the reason. This thing about the past is interesting because I'm writing my new quarterly book right now and it's called Everything Is Created Backward, and what I mean everything that sticks is actually created by starting with the past and picking the best of, and I think three things is really a formula. I mean, there might be things where it's five things, but I think three is useful because you can go looking for three, okay, and what I'm seeing is that the tech world has basically ground to. A lot of people don't know this, but the investment part, the venture capital part of the tech world, has just hit a wall. I mean, there's a massive amount of money available, but nobody wants to invest it because so many things promised as new things in the last 10 years really haven't amounted to anything. It's about, I think about less, maybe around 10% of IPOs. You know, initial public offerings have panned out Okay. That's a high risk that you have a nine you know, a nine to one chance of losing your money if you invest in something new, and I think the hype factor for getting investment has lost its energy. Dan: Yeah, that's changes everything. This changes everything, oh that's no good, then that's a sure sign that it's doomed. Yeah, this changes everything should be your signal to run away. Dean: Yeah, and you know I mean, but it does change everything for certain individuals and this is the mistake. It's like Joe Polish calls this cruel optimism. Dan: You know cruel optimism Okay. Dean: Yeah, and he has a great take on this, and he said that that when it comes to you know, because he's very interested in addictions and how one gets off an addiction, and he says there's thousands of predictions that if you do this and do this, you get a work for you. And he said what's true about it is it'll work for somebody, okay, but it's their willingness for it to work that actually makes it possible. And so there's a lot of human agency to things turning out the way you want. If you take complete ownership and it has to work for you, probably it'll work. But if you think it's going to be done to you and you don't have to do anything probably it won't work. Yeah, that's a very yeah, but I thought it was. But he says it's very cruel Because when it doesn't work and it doesn't work, and it doesn't work, your addiction gets more powerful. Dan: I said to somebody I've been talking about. I've often talked about the difference between, in marketing, a slot machine versus a vending machine, and that's a great analogy. It's often the way that most businesses take on marketing. They put money in the slot machine and they pull the lever and they hope that something happens and they're surrounded in a room by all the other entrepreneurs. Dean: Yeah, we got two out of three. Or we got two out of three oranges. Dan: We got a trend going here, that's right, so everybody's pulling their slot machine and they're all in the same room and somebody hits the jackpot and they all flock over to that machine. Look at the crowd, See see, see, it works. They're like yeah, trying to do the same thing. And then you know every all the testimonials that you see. That's exactly what that reminded me of. It's cruel optimism that sometimes see it does work, but they're usually talking about something that happened quickly and to a great extent and once. And it's not the same as the predictable vending machines. Not every time I put in the dollar I get $10 out. Dean: But you know, one of them has. One of them comes with a dopamine factor and the vending machine doesn't come with the dopamine factor. Dan: That's the truth, isn't it? Yeah, but we're all seeking that excitement of the the lot machine. Yeah, it's a cruel optimism, that's funny. Dean: I think it's a good. I think it's a good title. You know, he everything but and. But. It has that somebody else's formula for the future is going to work for you. You know, so I have a. You know I have a little saying that in order to create a more, bigger and better future, you have to first start by creating a bigger and better past. And the reason is the past is all yours to work with. The future is nobody's to work with. Dan: Right. Dean: Yeah, and so my feeling is the greatest breakthroughs with the new vision pro, you know and you know the other AI technologies that are coming along with it is that my feeling is that the best breakthroughs for this will be actually an industrial work, where you're actually dealing with existing engineering. You're existing with existing infrastructure and I think quality control is going to go way up, as people can check out every system you know and they look at, you know they go backstage, they go into a boiler room and they can do a check with their goggles on of every piece of machinery and they have a checklist, does this check and does this check and nothing gets missed. And I think it's going to. The great greatest breakthrough is going to be an industrial quality control. I think that's where it's going to be most used Wow and warfare. I mean all the 35, the latest jets. They operate as six pilot, six plane units. And all, every one of the pilots is aware of the other five pilots and what they're doing. Okay, and they operate as this six person unit, their radar allows them to see 500 miles out in all directions. Okay, and they can see any threat coming, probably two or three minutes before the threat sees them, which makes a big difference, you know. So yeah, somebody said, all breakthroughs happen in three ways, all human, technological breakthroughs. Number one is weaponry. Okay, that's number one, number two is toys and number three is porn. Dan: So there's a triple play right there in the making. Dean: There's a triple play. I mean, if you can check off the box, if this is good for warfare, it's good for play and it's good for porn you got yourself a winner. Dan: Oh my goodness. Dean: That's funny, I like within three days. The biggest complaint about Apple's new vision pro was you couldn't do popcorn on it. Dan: You can't I mean, it's funny, isn't it? That's the way, that's the thing, oh man. Dean: Now, instead of being horrified by that, you're being told something important. Dan: Yes, exactly that's great. So this, this is the week, dan, this is our yeah, so we'll be in. Dean: Orlando at the four seas, in Palm Beach at the four seasons. So Thursday evening will be arriving there. I've got all day Friday completely free. And but we already have Saturday for dinner and Sunday dinner in the calendar with others who have requested it. Dan: Okay so so I got lots of time. Okay, so that's my plan Initially. I may come down Friday then, but Saturday was when I was going to arrive, so maybe, let's you know, put Saturday lunch for sure, yeah, if that works for you yeah, yeah, yeah, yeah and yeah. Dean: So we're completely, you know, completely flexible with those days All my materials for printing have to be in by Tuesday this week. Dan: Okay, so you're gonna. You're a relax and it's all underway. Dean: Yeah, it gets printed out of Chicago and it'll be sent to the team when they get to Palm Beach. It'll be in the four seasons and they'll just have all the materials for the workshop. Dan: Yeah, I'm looking forward to it. Okay, well, worst case scenario be Saturday at lunch, maybe Friday. I'll come down on Friday, okay. Dean: What'd you get? What'd you get out of today? Dan: Fascinating, I think this whole. I like this idea of the exponential thinker. Dean: I think that I will be there. You should chat with him about it. There's so many people. Dan: I'm looking, really looking forward to seeing everybody it's. I can't believe it's been a year. Dean: You know, yeah, yeah, yeah. So there, anyway, I think we're gonna have a good. We're gonna have a good, a good event. We have about 70 free zoners and we have another 90 guests. Dan: Oh my goodness, wow, okay, great. Yeah, so hopefully that will yield some new free zoners too. Dean: Yeah, okay, dean, see you on Saturday. Thanks, dan, bye, and just let Becca know, you know, and she'll work things out. Dan: Okay, that sounds great, okay, okay, thanks, bye, bye. -
In today’s episode of Welcome to Cloudlandia, we embark on a reflective journey through the lens of history. We examine the perceived hardships of modern life compared to past decades like the 1950s and 1960s.Drawing on personal experiences, I note how some aspects of the human condition remain unchanged despite technological and social evolution. Shifting to practical topics, we discuss strategies for leveraging intellectual property, especially during economic downturns. Adapting to changes and maintaining resilience emerge as significant when transforming ideas into tangible assets. SHOW HIGHLIGHTSIn this episode we reflect on how technological advancements have transformed personal and societal challenges compared to past decades.Dan examines the prevalence of mental health discussions in contemporary society versus the silence around such issues in the 50s and 60s.We explore the philosophical implications of our tech-saturated age through the ideas of Italian philosopher Augusto del Noce on atheism and technology.Dan and I question if the abundance of knowledge and advancements in AI truly contribute to happiness or complicate our understanding of the world.We consider whether technology, like virtual reality, adds new dimensions to life or repackages what has always existed. discussions on the military's use of advanced technology, such as eye-controlled systems, and its trickle into civilian life.We share insights on the transformation of media consumption habits and the strategic benefits of converting intellectual property into tangible assets.I underscore the importance of adaptability and resilience, especially when leveraging intellectual property during economic challenges.Dan and I share personal experiences, noting that while the geographical footprint expands, human connection and existence remain constant.We ponder the impact of innovations on our daily lives and the need to adapt to chase tangible achievements in the face of technological change.
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TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan,Dan: Mr Jackson,Dean: it would be a tragedy if these calls were not recorded. It really would. Dan: That would be the truth. Dean: Isn't it nice? Dan: that they're automatically recorded and we don't have to remember to do it. Yeah, just feels organic, so welcome back. Yeah, it's been a few, a couple of weeks here. Dean: Yeah, you know, here's a, here's a thought that I was just pondering, that it seems to me that, as cloud by India expands people's real world experience not real world, but mainland experience they're both. Mainland experience seems to be more challenging and seems to be, in some cases, more vaccine and more traumatic. Okay, do you have some exhibits? That's my thought, that's my cheerful thought for the day. Dan: Do you have some exhibits for your argument? Dean: Well, there's such an emphasis now on meltdown, people having nervous breakdowns, which I don't remember at all growing up, you know 50s 60s? I don't remember any talk like this, but now it's constant, every day. You know people. Dan: And it's everywhere right. Dean: Like now this is. Yeah, I mean everywhere that I know it's much of the world in humanity that I don't know, but everywhere I know, it's not so much that the people that I'm talking to, our experience, and it's not that it's a narrative. You know that. You know these are the most trying times that humans have ever had, and I said well, first, of all. I don't even know how you would know that you know? Dan: how would you know? How would you know? Yes, I mean, if you haven't been there, you probably your knowledge of 150 years ago is probably pretty slim. Dean: How about the dark ages? That would have to be pretty yeah. Dan: Well, I, you know, I don't know, you know, I don't know. Dean: I mean, I think it's a comparison, and I think somebody's got a point to make. When they say the dark ages. Well, they probably weren't dark for the people who were in the dark ages. They probably weren't dark for the people who were in them. Dan: Right, exactly, that's so funny. Dean: Well, the Roman. Dan: Empire seemed to have a pretty good time, didn't they? Dean: Yeah, well, you know, life is life. You know, you know, and yeah, it's a discussion I have with people who are talking about the future and I said I'm going to guarantee you one thing about the future is that when you get there, it's going to feel normal. Dan: And we're going to. It's funny. Dean: I think that would be disappointing to a lot of people, because they think that the future is going to transform them. And I said well, not anymore than the past. Did I remember how? Dan: to find the old. I would say these are the good old times. Yeah, like that's the reality. Is wherever right now. It's just the distance of it right Like if you're thinking. You know, in the past, that was just a reflection of a moment in the present. At one point you know, yeah, well, the reason was we were thinking about the future. Dean: The reason was we were. We were at Genius Network this week and the subject of Apple's new Provision goggles came out. Okay, I don't know if you've experimented yet I haven't. And not, but they said this is going to change everything. Dan: And I said wait a minute. Dean: You're in a half. Ai was going to change everything. And you know I got up this morning and you know my life doesn't feel that much different than when the day before AI was introduced. Yes, at. Dan: GVT. Dean: Yes, and I said and so I began thinking about that that you're using basically a Cloud Landia phenomenon to save. That phenomenon is going to change everything. And and I said, well, you know, I mean who's talking. I mean my question is who's talking? Maybe it's going to change you, but you know, for most people there I mean half the world won't even know about it 10 years from now. Dan: Yeah, like that's. You know, it's so funny. It reminds me of the. You know, how do you? It's like asking a fish how do you like the water? Yeah, yeah, they don't have any recollection of what you're reading. The water, yeah, gen Z is now. You know, all the Gen Zs have no idea about a world without Internet and social media and everything on demand. I mean, they have no idea about there being three channels on TV that broadcast everything to everyone at the same time and not when you watch what they put out. I mean, that's pretty, it's pretty amazing, right, and it was in black and white. Dean: In black and white, on a dream. Dan: Yeah. Dean: You had to jiggle with the antenna to make sure that you're receiving that day. Yeah, you didn't think anything strange about it, that's just. You know, that's just what you had to do. Dan: Eating your TV dinner and it's tinfoil plate and your Jiffy popcorn. Dean: I remember those as being quite tasty. Dan: Yeah. Dean: Isn't that? Dan: funny though, dan. I mean, I do think about that a lot. I just I extended the southerly boundary of my footprint on the planet a couple of weekends ago. I was down in. Miami, in Brickle, at Giovanni Marceco's Archangel event. He invited me down and yeah, so it was just a you know another world. You know expand everything happening. You know people bustling around all in there, certainly a lot of traffic, every you know on the mainland things are Largely status quo, you know, and getting more. Dean: Yeah, you got to pick your time. You got to be more intelligent about picking when you decide to travel these things you know, but I got a feeling that's been that way, you know, Since we could transport ourselves. But I think the question I have is. What is it about, the president? That's not okay with you you know, and. I did this diagram, which I'm going to develop into a thinking exercise. I love that. Yeah, and it's, and I think you've seen it, I think you've seen it and what I have is a sheet of paper and the diagram goes from lower left to upper right. Okay, and down at the bottom there's a little circle and that's at the upper left. Upper right is a bigger circle, and underneath the little circle is here, and under above the Bigger circle in the upper right-hand corner is there, and then I draw a line that's got an arrow head you know, it's a straight arrowhead and it's called striving. Dan: And I said I'm. Dean: This is a portrait of your entire life. I'm going to tell you your as entrepreneurs. So I'm just going to tell you your entire life is. You're here and you're striving to get there. Striving, I said how many of you remember, this is the way it was at 10 years old, 30 years old, some of you 50 years old. I can remember 70 years old. Okay, that was just what I say. So let's say you start at 10 and now you're 60 years old and One thing is absolutely true you have a lifetime, 50 year habit every day, lifetime habit reinforced, of being here but striving to get there. I said so With that very pure habit in place. What do you think the chances are? At 60, you're going to be there. Dan: That's it's so, it's profound Right, but it fits in with the cap and the game too, in a way. Dean: Yeah, so actually 10 years ago. The reason I'm bringing this up is 10 years ago I Decided that I'm there and now, the job is not to get anywhere. The job is just to expand the quality and quantity of the there that I'm at mm-hmm okay and, and I had this exercise and you did, which is called your best decade ever, and I decided, when I look back, that I've achieved more Between 70 and a couple months, 80 70 to 80. I've achieved more in the last 10 years than I did in the previous 70 years. Dan: And what do you? Did you set out with that as your intention, or did you know? Is that my? Dean: intention. I just made a decision. I remember that 10 years ago, when I was 70 and yeah, there was, if you remember, there was a big party and I mean, how can I forget? Dan: you just recently forgave me for lying to you. Yeah there was a. Dean: Dirty lying culprit Involved in that and I love him in spite of that. Dan: I love, there we go, thank you. Dean: Thank you and anyway, but I was reflecting that I'm there, you know, I'm there and there's no. And it shows up in two ways, dean, and it is that I've noticed, and I this just occurred to me one day, because people say Would you like to meet so-and-so, and I said not really right really, and I don't have any particular reasons, it's like yeah, somebody said who's the person that, if you could, you would love most to have dinner with and I said Jackson. I said, certainly someone I know, certainly some what I know knows. You haven't met them yet. And I said, nah, I can't think of anyone you know. And they said yeah, but you know, yeah, I mean, is there anyone in the you know that's gonna be different in the future and I said yeah, but that just that's built into the formula. I said you know, every year we bring you know close to a thousand new entrepreneurs into the program and I know a lot of a thousand there's gonna be. You know a handful of them that I really get to know and they're you know, they're bright, they're exciting, they're ambitious, they're creative, they're doing all sorts of interesting things. I so, just as matter, of course, I'm gonna meet them and they said no. But you know, I mean, would you like to meet Taylor Swift? I said no, what would we talk about? And somebody was gonna introduce me Actually the I was described to this person. That person said I'd really like to meet him and it was a famous politician. They'd like to meet this guy. And so they said would you call him because he'd really like to talk to you? And I said but I don't have anything to say. He may think of a reason for meeting me, but I don't have any reason for meeting him, you know. And I've got so many really bright people that I know. That I'm having great conversations with I don't you know, I don't really want to. It would be a lot of effort, you know a lot of effort. Yeah it would be a, it would be a guess and a bet. Dan: Where I'm working with I'm working with guarantees, you know so. Dean: Anyway. But the other aspect of this where's the place in the world? You haven't been yet. I said can't think of any. You know that you'd like to really go to. I say I can't think of any. Right you know, maybe when I'm in London I'll head in the northwest direction rather than you know the other directions. Have already gone in to see what's five or six streets away and I know in. London. You're in London, you're always running into something new. No longer, no matter how long you're there, you're doing that. So I've got those two things and I think it's a function of the decision I made 10 years ago. You know that there's nobody I particularly want to meet. There's no one, a particular Place that I want to go, and I think the reason is because I've decided that. Dan: I'm there. Do you know? What's so funny, dan, is that is very similar thinking to what I did in 1999 with the. I know I'm being successful when I'm thinking about that. It's being is the state of being here. You can only, you can only be in the present doing it's being right being yeah, it's really interesting. Dean: I've been reading this several volume series by this Italian philosopher, truly a philosopher. Augusto del noce died around 1990 and it's on atheism. As it seems, that is Last 25 years of his life. He was just zeroing on this one subject of atheism, which is kind of a new thing on the planet, you know, goes back the beginning of it is maybe 400 years ago and it probably coincides when we to have the tools and we started to have a financing to do things scientifically, you know, and people notice that as they, they develop scientific concepts and then technology enabled them to measure In a way that they hadn't been able to measure. They discovered brand new things and they just said, since we have this growing ability and it seems like it'll grow forever why do we need God? So, why do we need heaven when we can create our own heaven here? And that was a guess in a bet and it's. It Seems to me that they haven't really been successful. But anyway, I was, I was just. I've read a couple of them twice and I'm on a new one right now, and he's just introduced this vast universe of different thinkers who contribute some aspect To what we would call atheism today. You know which is essentially the denial of that One there is a God and number two, that a God is needed. You know that perfectly okay, ourselves. And and since I've been writing that, I've just been increasingly aware of the topic, the subject I started the conversation with, on my part today. Which was, it seems to me, as we develop these incredible technological abilities. So there's no question that AI. I don't know anything about the new ones, so I don't have any opinion on it, but to that it's not making people happy right Like perfect. Dan: You know, there's great words that I heard Peter Diamandis talking about one time a perfect knowledge that you can see that we're moving to a place where we're wearing let's call them sunglasses now you know like goggles, not the big thing that apple just put out, but that's if we liken that to the first cell phones that were those big brick Cell phones. If we, you know, link that down to, if we take the progress of those, you know VR and AR, you know goggles to be more like, you know, super thin Sun glasses that just look like glasses and we couple that with the advancement in VR or in, you know, ai, in our pocket or attached to our Wrist or whatever, however that goes, that we will reach a point where we know we would have access to knowing everything about everything that's known by visual or auditory cues, right like being able to walk through A city and have, through facial recognition, everything about a particular person, or to walk through a forest and see every, you know, animal butterfly, you know all of those things then there's not going to be any mystery of things. I think you know, like if you just Fast-forward these things, the speed. Dean: Friction is what you're getting out of Peter D Amonus saying this. Dan: I'm saying, I'm looking, what Peter D Amonus said he was the one that I first heard say those words perfect knowledge and I'm translating it into when we're headed now, where we see that it's not too far of a stretch to see the combination of chat T AI and the, you know, ar Sunglasses augmented or virtual reality Sunglass or glasses to be able to view the world through those lenses and have reflected up on the screen or in front of us All the data about somebody or about anything that it sees. You know, it's really almost the way. You know, the need for the more friction Involved ways of gathering knowledge would have been like if you had to let's say you saw this amazing Flower or something out on a walk you'd have to remember, remember it or draw or make notes of it. Then you'd have to go to the encyclopedia you know a botany and you'd have to go through, or even go to the library and look in the dewy decimal card catalog system for Flowers and look for a book that you could scan through to find that maybe somebody has documented what this particular, what this particular flower is. The friction of gathering knowledge was so, you know, so involved in friction, and the more that you Knew, the more that you could store in your, in your brain. That was sort of a measure of Intelligence, right, or a measure of the fact that you knew stuff. That's an advantage for Things. But now if we get to a point where everybody has perfect knowledge, you don't. You have to look at it and see okay, that's the, you know Whatever that, whatever that is, or that person is this, or this product is this or that I'll get you. Dean: I'll give you someone who has a yearly experience of I'm very smart. You know him Peter Steven Poulter. The. IVF doctor and he says you know the thrill of being in this field because the all, basically most medical breakthroughs happen in the Pregnancy and like the first year of life. So most you know if you watch where the money goes and Medical science, it has to do with pregnancy, conception, pregnancy, birth and then probably the first year of life and the other one is the last 12 months of life. Okay, and that's Experimenting to see if we can keep someone alive. You know, beyond, yeah, normal and he says that. He says from my perspective as a Doctor and a scientist, he said every year it seems to me that we know 10 times more About pregnancy because he's an IVF doctor and vitro realization, and he's a great you know, and the Statistics gathered by the US government Indicate that's true he's in the top top. You know five and and he says but the problem is that when you know 10 times more, you're is set with the 10 times greater Universe of what you don't know. Dan: That the 10 times new knowledge has opened. Dean: Yes, yes okay. So, and I was just pondering this, as people are saying well, dan, have you tried out? There's a new provision, yet I haven't. Dan: I said no, I haven't. Dean: I haven't answered two questions. I don't have the answer to two questions. They said what's the questions? I said does this Experience a provision? Does it increase or decrease? Dan: I bet it just where would you put your main line, dopamine? Yeah, you don't even have to move your hands anymore. Dean: Yeah, yeah, that's the first question. The second thing, the second question I have if I don't do it, am I missing anything? Dan: I, you know. What's very interesting too is that to me, the visual that I'm getting also is that Even chat, gpt and all of those things are decidedly backward-looking, meaning it's only trained on what's known knowledge. Dean: Yeah, I'll actually. All creativity is backward-looking. Okay, I mean if it's worth anything, you know. Dan: I mean. Dean: I mean, the apple is really great at this, because apples never first to do anything, you know as right. Dan: There's a highly valued. Dean: You know on a consistent basis they're most highly valued corporation in the world. But they've never actually Done anything new. Just do what already exists a lot better. Dan: Wow, yes, so you wonder what is? So the probe and there is anything new. Dean: What I can see about the provision, because the goggles already exist. It's you know, it's an upgrade on you know what, palmer, lucky probably created the bag and then, you know emails already. They say you can do emails with your eyes and you know you can do search with your eyes. Dan: You can you know everything else. Dean: But I said, these things already exist. They're just pulling together and integrating something that wasn't able to be done. That the same time, you know, and you know it's really pricey, I mean it's, you know, I mean it's reassuringly expensive. They've tried other goggles how much is your program? Reassuringly expensive, that's that I'll tell you. The sales team is gonna have that line tomorrow. It's what? And they say, well, why is it? Reassure me? And I said you know, you know who's not going to be in the room. What they're doing is already exists with the US Air Force, and then All the pilots, that everything they, those pilots, do, is done with their eyes. They have this screen. That's not a screen. I mean, there's no screen, but they see a screen. They see the and they operate with five other planes. So almost every Mission where they sent one of the new hyperjets, the pilot feels himself as a group of six. He's a member of a group of six and he can tell exactly what the other five are doing. You know he doesn't have to turn. It said he doesn't because he can see it on the screen. Plus, he can see 500 miles in all direction. This is all done with the eyes. These pilots have to train themselves to do Everything with their eyes. Well, that already exists. You know they're bringing that down to a civilian, civilian thing. But you know the whole question I have are the stakes big enough that I would teach myself a new skill? Dan: Mmm, right, or does it fit, can you? Well, that's it right. This is. I've been Test-driving, by the way, dan the, and it gets good reaction. They can I. Is there any way for me to get this without doing anything Is a good place to start. Dean: Well, check your limit on your card. Yeah, and first of all it's an anti-social activity because you're putting goggles on, so nobody's going to be around you when you have your goggles. But Mike Kenix was there the other day and Mike said you know, he says you have your mind, has no grasp of you until you've done it. And I says that's fair. I said that's totally fair. I understand that the question Is there enough of a compelling offer that I would even want to have experience? And I think that would be measured measured in the mainland, not in, not in Kauvalandia, I think, whether it was worse. I think whether anything is worth it. It really has a function. Does it register? Is it measurable? Progress in the mainland, right, I think you're right. Well, I'll give you an idea, your studio, your great studio which, yes, we'll have our will have a copy of in September or October of this year. I'll see that the team is in there now. We have eight studios. I have eight studios and they're gonna be you know, up-to-date technologically and and but the thing that compelled me to, first of all, for us to Follow your lead and really investigate what your studio is doing, one of our team members whose key to the Execution here came down to Orlando you know, yes you're. And went there and they said it's fantastic and they're very helpful and they'll help us any way we want, and. But the thing was suggest how much you get done in the mainland was what prompted us to look into it. Dan: Yeah, I mean, that's it's so. You know, that was kind of that before you brought it up, even thinking, I remember the day sitting in the cafe writing in my journal about okay, I want to start doing more video stuff, and asking myself the equivalent of that. You know thinking, because I'm definitely trained in thinking who, not how. But I caught myself really going down a how path of thinking okay, what do I need? You know, at least two of these. I need two cameras, I need lighting, I need what am I going to have for the background? I was already visualizing how I would rearrange one of the rooms in my office to be the, you know, always ready studio kind of thing. And then it really dawned on me about that that it's already there. Is there? That's the equivalent of is there any way I can get this without doing anything? And we literally went, you know, straight there and set up, signed a contract and recorded the very next morning. I mean, it's just so funny that the pressure not allowed and I realized that was you know. I was at the end of the 12 weeks. I signed a 12 week contract that. I had already, you know, I had 12 weeks worth of content in you know, created and already documented, and we hadn't even reached the point of what one of those cameras would cost. Dean: Like. Each of them got three cameras that are $6,000. Dan: You know the microphones are $1,000 each. The that sound for the studio environment. I mean the whole thing, the software, the all of it. It's a crazy thing when you really start thinking about it's the only way to do this without doing anything, and that's part it's so parallel you know I've been talking about. Imagine if you apply your self SELF, sphere is things around you. Is there somebody else as a service or someone that you know that could just do this without you having to do anything? Dean: Yeah, the thing is that I'll you know, I can think of some team members that. I'll encourage and we'll you know we'll finance it. Have some finance. Who would be interested in looking that provision and see what application it would have to the normal course of business, of speeding things up, making things easier, you know, and everything, and so funny. I was having a conversation with someone and he said I mean, he was texting you know and about. We were with him for about two hours and he probably texted you know 15 times to our hours and received text and you know and to our he's excuse me, I just have to take five minutes to do this. And so I said what would you see on the average day that you're involved in texting busy? And I said, and I suspect, if you do it on five days a week, you actually do it on seven days a week. Dan: Yeah, exactly. Dean: I don't think you take a weekend off from this habit. So so anyway, and he says well, you know, a light day is maybe a hundred texts and you know, a really filled, filled up day is 400 texts. Dan: And. Dean: I said you know that you're lower number, 100. That's more than I've done in my lifetime. Dan: More than more texts than you've done. Yeah, yeah, 100. I haven't done 100. Dean: I haven't done 100 texts in my lifetime. I mean, yeah and it's, and that would be 95% to Babs, you know and you know, and mostly I use emojis. I've become very Egyptian. I can do. I can do hieroglyphics with emojis and I can get a message and I like it. You know thumbs up times three. You know times. Dan: Smiley guy with sunglasses you know, I mean, you can do a lot of creative work with emojis, but except that we're apart. Dean: The only reason I'm doing this because we're apart, you know we're not in the same location, otherwise we just chat. But the thing is that this person, when I look at what he gets done, I get sometimes more done than he does in a day, certainly in a week or a month, you know, a week, a month or a quarter I get 10 times more done and I don't do any of it. You know, I don't do any of that stuff. Dan: Yeah. Dean: I bet. That's part of the I mean it's not profitable productivity, it's the feeling, it's dopamine busyness yes, I agree 100%. Dan: That's exactly where I that's what I've been catching myself, you know is this is really taking a look at that and realizing how much of this is, you know, really counterproductive. You know a lot of ways. I was saying I had a breakthrough blueprint at celebration last week Monday, Tuesday, wednesday and we were talking about, you know, 19,. I was bringing up the idea that you and I had been talking about the 25 year frames, and you know we're talking about your 70 to 80 best decade ever, and how. You know, three years I'm going to be 60 and then it'll be 20. The next 25 year framework I'll be 85, you know. So, looking back 28 years ago you're not discussed like that takes you all the way back to, you know, 1996, 1995, whatever that, whatever that is and realizing that everything that we look at right now that is so important to our lives wasn't even in existence. Then you know, like we, I still remember in 1997, when internet was just starting to become mainstream and it was definitely a place out there that you went to go to. You know you would go to the internet from your primary world on the mainland and it was a distraction, it was something it was starting to dip into. Maybe you know TV time or something that you would do otherwise. And then I remember, you know, gradually it became more and more, and 2007 I view as the tipping point, when we started with the iPhone bringing the internet with us and the app world becoming vital functions for going through our days. And now we're at a point where it's so woven into our existence that it's like water and we don't even remember, you know, I mean, all the talk now is what would happen if the grid went down. Indeed, dan, what would happen if the grid, the internet, went down? Not the power, not electricity, but let's say that the network goes down. So many things would be, you know, so many things would be messed up. We don't know how to survive without it. I was joking about that article. I remember, in the New York Times or GQ, I think it was magazine had a journalist that they sent, you know, to try and survive in New York City for a week where their only means of contact with the outside world was the internet see if he could make it. And he searched, you know, in this bulletin board, and he found this restaurant, this Chinese restaurant that had a menu and they would. You could order delivery on the internet, you know, and he slowly survived with those things. But now it's so exactly the opposite that it would be challenging to survive in New York City a week without the internet you know, it's just so how things have switched. You're the closest thing you're the closest thing I know of to being, you know, amish in the I've been involved in it. Dean: Yeah, I mean yeah, and one is, my life is not that much different. I mean, I certainly made use of the technology. I mean there's no question and I enjoy the. You know, I enjoy the internet and I mostly enjoy it for YouTube, I would say YouTube yeah, because I can get really in-depth, one-hour explanations of a particular topic you know, and Peter Zion is very good at his eight minute, 10 minute, 15, very, very good at it and. I really enjoy that. And then I'll watch all the action scenes out of Denzel Washington's new Sicily film, you know and. I mean, you don't have to watch a whole Denzel Washington movie to get the essence, you know it's about 20 minutes of really hardcore violence, you know. Dan: Yeah right. Dean: And he, you know, and he wishes the other person hadn't gotten him into this situation. He says no, I was just going about my life here. You know, it would have been better if you left me alone but here we are, you know and you got about 10 seconds to decide whether you're going to live or not, you know. So I'm just looking at my watch right now and three seconds to say you know, and I enjoy that, it's like a little you know palate, you know refreshing. And then I'll go back and I'll look at some question that occurs to me. I wonder you know what happened in this historical situation? Sure enough, you can find one or two or three you know, yeah movies, or you know videos, or something on the internet. you know and you can do that and it's very conducive for my ADB brain to have that activity and people say well, how much. You read a lot. No, I told people you know I haven't watched television at all, and Joe I. It'll be six years that I haven't watched nothing. All the football. I haven't watched any of it, Nothing. I haven't watched anything, but what I've discovered is that no football game has more than 10 minutes of action. And so I just watched the highlights. And then I don't want to see the highlights for the other teams, I just want to see the highlights for my team. That's about six minutes. And I said, geez, all those games I spent watching hour after hour on television. I could have gotten 10 or 15 of the men and the time it would take to do it, but you know, you kind of zero in on what's the dopamine part of the exercise. You know the activity so, but I resist the notion that this is going to change my life. I just resist the idea. Well, this changes everything. And I said, well, you know, speak for yourself you know, change anything for me, right? Dan: And we're both tourists. Dean: We're both tourists, yes, and we will sacrifice no pleasure for something new. Dan: Right, oh man, that's so funny. Dean: Any existing pleasure. We will not put that on the table as a bet. Dan: Yeah, we like our current pleasures, that's right. Dean: Oh yeah, so you know, and the thing is, the world is made up of all sorts, and so you've got to have the people who are, you know, the people who are just crazy nuts about the future, you know and you know, and there's people who say well, you know, as far as human nature goes, I haven't seen anything particularly new in 79 years. Right, interesting, I'm not saying not interesting. I just haven't seen a lot of new stuff happening with the fundamental change in people. Dan: Right yeah. So how are you? How are you looking at your next best decade ever? You're months away, days away. Dean: Yeah, the big thing is that we've discovered a great capability in the last two years, and that is that our thinking tools, coach tools, seem to translate easily into patents. Okay, so we started in April with a big batch. We you know we put in dozens of applications and they're starting to come in and we've got 12 now since April, we've got 12 patents and these are, you know, these have asset values. They're like every patent is like you created a house, you know, and it's got a marketplace value. The moment you get the asset, you know, you get the you know notification from the patent bureau that this is now a patent. And there seems to be something good about our thinking tools. You know strategy circle, pre-focus and buffer days. There seems to be something about our thinking tools that resonate with what they consider to be a patent. You know, something that can be granted a patent. So this is very exciting, because all we're doing is taking stuff that's been created over the last 35 years and giving it an asset value beyond just getting paid for it in workshops, you know. So it's it's growing and we're not doing that. It's a whole team of other people. We just write it a check. And you know a year later, we get back an asset that is, at the minimum, 10 times more you know, greater than our investment. Dan: I mean that's you know 10 to one in a year is pretty good to return that investment. Dean: So I'm very excited about that because we just have vast Dean. You can't believe how much stuff we've got in the store room. You know just a sheer number of ideas that we have and all of them are popping up in my mind. We're going back through documents I created 25 years ago. I said, geez, that was a great idea, but it had no present use so it didn't have a value. But here you can take everything and increase the value. I would say, the next 10 years, the amount of asset value we will create in intellectual property and on patents will equal the total amount of, will be the total amount of revenues we've created since 1989. Wow, yeah. So that's what I'm excited about. Dan: Wow, and that's where the program is. Dean: That's where the program is going. I mean, Dean, if you went through all your, all your notes, all the notebooks that you created and everything else. I bet there's a gold mine there that it can't. Dan: No, I understand that intellectually, I understand that there's lots of that. I get that. I just I can't. When I have a hard time wrapping my mind around is to what end? You know like. I wonder what the. Dean: If you were ever in, you know. First of all, that tells you that its property is the fact that you can barrel against it, not that we need it. Dan: Right. Dean: And I will tell you, we had this scamper a little bit during COVID and we had this scamper a little bit during the meltdown in 0809 where we lost the bottom of our program. I mean the revenues for the people who were at the lowest level. We just instantly lost it, you know, for a year and a half or two years, and unfortunately we went into our own reserves, our own personal reserves. Dan: Absolutely. Dean: And we could. You know we could finance the company but it was nervous. Used up weeks of her time you know, I don't want to hear you just call a number and you say I'd like to. You know the way it's all set up now with the, you know, the appraisal companies and then the loans loan companies. It's all set up and we'll get to know all those people. So the assessed value is up to date every day, and so it puts you in a position where your cash confidence. I like the game that the strategic coach represents and I just wanted to go on and on, and I don't want to be, wasting time with nervous crises, right exactly. Dan: Yes, it's a good way of putting it nervous crises, that's a. Dean: Yeah, yeah, I mean, there's creative crises, but the nervous ones I could do without, right? Oh, that's so funny. Is there any way I can solve this problem? By doing nothing? That's right, I'm not doing anything. Dan: Well, that's as close as you could get. I guess, when you think about it like that seems to me perfect knowledge. Dean: Yes exactly All this numbers. Dan: Yeah. Dean: I don't get the value of knowing everything you know I don't get the value of instantaneously knowing what would. Yeah, and besides, we already created that technology. Dan: Who was that? Who was the famous? You know the old story of the gentleman that said he doesn't need to know those things. He has a button on his desk and whenever I need to know anything I'll push that button and seven men will show up in here and one of them will know the answer to what I'm looking for Henry Ford yeah it was Henry Ford, that's right. Dean: Yes, I could summon someone, but we've already created the technology for perfect knowledge. And you're going to say, dan, what is the technology? Dan: for perfect knowledge. Well, what is it? Dean: Dan, it's called God. Okay, so they don't have access to it. But they said, no, we're going to get off, we're going to get away. You know, and I'm not joking here, because when you read these books, you realize that it's a desire not to be dependent upon at all, upon the entity that created you. And I said, well, I'm okay with it, right, right. And they say, well, it's like you're dependent upon God. And I said, hey, well, first of all, I'm very comfortable to know that he exists, or she, whatever, in this transgender age Anyway. But I have a feeling. You know, I've had a feeling since I was a kid that I'm connected to something that's transformative and it's way above my ability to know things, and you know I'm okay with that, I don't lose any energy over that, but I think there's this one of the. In reading these many books on atheism I automatically translate. When I read a lot that is very deep subject and a person has spent their whole life doing it I always think is there some aspect of this that I can just capture and write a quarterly book on? And it came to me after I've been reading El Noce, the Italian philosopher, for about a year and what I came to is a title. I always go for the title. Dan: Yeah, of course that'll see. Dean: Yeah, and the title is atheism is very hard work. Dan: Oh boy. Dean: It's very hard work. Yeah, these guys people were atheists just have to. I mean, it's 24, seven. I tell you there's no harder work on the planet than being an atheist, oh my goodness. Because they're on the lookout for anybody who even suggests that there's a God, and you know it, they get angry and they you know they have to get into an argument. I said, geez, that's a lot of work, that's a lot of work. Dan: Yes, it's so funny, dan, and observant and true, it's like those things. It's funny. It's like those isms, right, like veganism. Yeah, you know, yeah. Dean: I mean you can't sleep, compel even jelly. I mean you can't relax, you can't sleep. I mean isms. Dan: I mean you know except quick start ism. Right, yes, you watch Dan Tucker Carlson's interview with Putin. Dean: Yeah, I think Tucker Carlson did himself a lot of good, uh-huh. Dan: I think so Absolutely. Dean: Yeah, I mean, he wasn't any different with Putin. Dan: You know, I mean, this is the guy who's gonna get you thrown off the top of the building. Dean: You know he didn't see many more you know, yeah, he's got more sex than he is with anyone Anyone. You know he just Right, right right. As a matter of fact, there's a couple of situations where he just kind of broke out laughing. Yes, exactly. Dan: I can't believe. Dean: You just said that. Dan: Right, but it was very interesting to hear Putin's history lessons. You know, going all the way back. Dean: Yeah, well you know, you gotta look at it from their point of view. They are the easiest country historically to invade. I mean they have about 13 different gateways where enemies can send their troops. It's a flat country, you know. Dan: Yeah. Dean: I mean US has 3000 mile moat on the east and they have a 5000 mile moat on the west and they've got pot smoking Canadians on the north, you know, I see their no threat, oh my goodness. And then you have the Gulf of Mexico and the Caribbean on the south and then where they're connected to Mexico, it's 200 miles of desert mountains. I mean you can die before you can get across that thing. So the US, but Russia is just the opposite. I mean not only can people invade, they've been invaded 50 times since his 800 number, you know, whatever the year is. I mean Right, they have real honesty, got reason for being paranoid. Dan: Yeah, it's so funny. I thought it was funny when he was saying how you know, he asked about joining NATO. I thought to myself because this isn't the whole purpose of NATO to protect against Soviet expansion. Well, let's get in on that. Why don't we join that too? Dean: But you know you got to look at it from his you know, I mean you don't have to agree with his point of view, but you at least have to know what his point of view is. And if I was his point of view, I mean he was born to nobody and he you know. Through diligence and hard work he got to be a colonel in the KGB. And I have to tell you if you were in the Soviet Union before it collapsed there was no more better job and status in the world than being, you know, a, you know, up and coming officer in the KGB. They got to travel, they had their own stores, they could have somebody arrested and killed. You know, you know pretty easily, and everything else I said you know. You can see it. He took his career, took a real drop when the wall fell. You know so well. Dan: Dan, we said it all. How do we do it? How do we do? I mean, we said it all really, but there's always knowledge though there's always more. Dean: That's exactly right, yeah, the one thing about what knowledge is being made up on a daily basis, so I don't know how the word perfect fits in there, right? I mean, we just created over the last hour, we just created some new knowledge. Dan: That's exactly right. That's what. So it's visually like. It's really interesting. That's my vision of that. It's future blind. You know that GPT it's all only feeds on what's already been created. Dean: Yeah, you know but there's still got to be some, if technology had feelings, which I don't think it does. I think AI should be more nervous about humanity than humanity should be nervous. Dan: Right. Dean: What are they going to come up with today? You know? I mean I feel like we've got it all organized every night and you know, at the morning and the morning we get back and the rock is down at the bottom of the hill again. We've got to push it up. That's so funny. That's so funny. Yeah, I think it's technology that's trying to keep up with humanity, and not the other way around. Dan: Well, I'm excited, dan. It's almost a couple of weeks. Yeah, we've got a calendar date. Dean: Yeah. I tell you we're going down the Thursday before we're arriving in the evening of the Thursday before. So, we've got Friday, saturday, sunday, monday. I think we got four days and we're at the four seasons. Dan: Yes, that's great. When are you leaving? Dean: Wednesday, the day after you know the day after the yeah, yeah, okay, yeah. Dan: So we will have some time. We're on track. Dean: We're on for next week. We're on for next week I like that, okay, perfect. Yeah, great Dan, we'll have a great week then. Great Dan, I will talk to you next week. Dan: Thanks Okay, bye. -
In today’s episode of Welcome To Cloudlandia, Dan and I reflect on the lost art of letter writing and how corresponding through history has helped shape our podcasting discussions across time. We speak about the meaningful routines that have guided creative minds, from the structured elegance of Victorian letters to our own cherished Sunday rituals. We also explore memory-boosting techniques like visualization and repetition, applying them to maximizing focus and managing time efficiently through life’s challenges. The discussion spotlights approaches for evaluating routines that enhance well-being as work dynamics evolve, touching on parallels with societal shifts like the Great Depression.SHOW HIGHLIGHTSDean reflects on the joy of podcast recordings and the historical significance of letter-writing, drawing parallels between Victorian correspondence and modern podcasting.Dan discusses the role of structured routines in creative individuals' lives throughout history, including segmented sleep schedules influenced by lighting and caffeine.We explore the ABC questions as a tool for personal growth, helping to identify challenges that lead to immediate development when addressed.Dan compares time management to a strategic investment, emphasizing focused work sessions and revisiting effective past habits for increased productivity.We examine the impact of COVID-19 on workplace habits and the lasting effects, akin to those experienced during the Great Depression.Dean highlights the SELF acronym for personal efficiency and discusses the changes in commuting and work relationships due to the pandemic.Dan emphasizes the importance of aligning with one's natural rhythms post-retirement and the significance of consistent sleep schedules for overall well-being.We delve into the life game analogy, illustrating the impact of 'crowding out' bad habits with good ones for a harmonious existence.Dean discusses the importance of delegation and efficiency in daily routines, sharing his meal planning strategy that ensures balanced nutrition and time-saving.Dan speaks on being selective about new habits at his age, focusing only on those that will last or reinforce existing beneficial habits.
Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan. Dan: I'm Mr Jackson. Dean: You know, I look at my calendar and I get this little ding on my phone that tells me we're coming up to podcasts with Dan, and it's always this little spur of joy that comes over me and I wonder where will our adventures take us today? Dan: Yeah, it's a tough bet. Dean: I'm guessing it's going to be somewhere wonderful and I'm betting on that. Yeah, yes. Dan: Yeah, yeah. Well, you know it's a nice structure because, other than my podcast with you, sunday's not a very interesting day for me. Dean: Exactly. It's the highlight of the day and we've picked a good time. Dan: We've picked the perfect time. Dean: It kind of invisibly, you know, non-obtrusive in the day, we get the morning kind of ease into it, and then right around now is when we start thinking, okay, what are we going to do today? And here it is, and then we've got the rest of the whole day after this. Dan: You know I read the last year a history of Victorian England. So this is basically 1830s till you know 1890s and 60 years, and there are people, you know very notable leaders and you know notable for other reasons, who would write up to 30 letters a day. Yes, and have them delivered by courier if they were in the city. Dean: Yes. Dan: If in London and there were some individuals that they wrote to virtually every day and then we get a return, yeah, and so the interest, the interesting thing about it is that the stain in touch with certain people and trading ideas goes back a long time. Dean: Yes. Dan: The UK probably had the first best postal service, you know which, and they had great courier services. Since I said, yes. And so our podcast is like sending a letter, you know, and, but you don't have to wait for the response. Dean: I really like that. You know, because all the way back you think about all of that. You know the back as far as we can see, even almost. You know, every book of the New Testament in the Bible is letters. It's, you know, letters to, to. You know Paul's letters to the Ephesians or to the Colossians or to that's. It's an interesting thing. I read a great book Richard Rossi turned me on to it years ago about the daily routines of notable people, like all the way back in time, and it was very interesting to see. You know, in the 1800s and the 1700s there, whatever is kind of known about the routines of, you know, different composers or writers or artists or whatever. It is pretty, pretty similar among creative people all across the board. They would, you know, they would kind of wake up and ease into the day with some coffee and you know, reading or whatever. Then they would do some, they would do some work and then they would break for lunch and maybe go for a walk and then do their. There was almost exclusively. They all did their correspondence where it was. You know what you were just talking about. They'd get their letters and they'd write their letters and that was the equivalent of. Dan: And read their letters. And read their letters. Dean: Yeah, read their letters and then in the evening they would meet with friends and you know and not, and then read or whatever before going to bed and they were pretty much typically all in bed Pretty early. That was the routine of the thing. Because there were less dopamine, I think was harder, you had to earn dopamine back then Right, yeah, yeah, I mean, I didn't get excited. Dan: What keeps you excited? Did you also you know, when you were reading about the letter writing habit to do also come across the fact, which I found interesting, that and this obviously would be, you know, upper class people, because it required light, but that they wouldn't sleep through the night, like they wouldn't go to bed and sleep. They would have couple of sleeping periods where they'd go to bed and then they'd get up in the middle of the night and required light. So they obviously could afford candles or oil lamps, and they would. They would spend a couple hours writing and reading and then they go back to bed for their second, for their second night time, did you? Dean: come across that I did a couple of a couple of times and that was, I think, a pretty common practice back when people would kind of go to bed with the sun right and as the sun went down they would kind of not long after that go to bed. But it wasn't I don't recall it being the most common thing because a lot of these people were I don't know when that practice. Actually I'm familiar with it. I'm not sure when it was popular and when it stopped. Dan: I think you had to have light you know, generally speaking, light was hard to come by. You know, one of the things that I'm always a bit irked about when they show, you know, movies that are historical movies, you know, in other words, they're dealing with a historical period and it's, you know, it's a palace or it's a castle or something, and it's right. There's hundreds of candles, you know, like hundreds of candles or there's fires? I don't think so. I think it was pretty dark. I think it was pretty dark. I mean, the biggest thing which created nighttime you know, awake nighttime for us was probably kerosene you know, which you could have kerosene lamps and then gas lamps, you know you had gas systems and yeah, where you didn't have to individually fill the. And, as a matter of fact, we were both in London over the during the last 10 years when they were digging up the entire city to replace gas lines have been put in the 1880s and 1890s. So it was they had been in the ground for 130 years and my sense is that there is a case to be made that it was lighting and also caffeine that created sort of like a second day for people. I just talked about a second night, second sleeping night, but also the all of a sudden when you had light available or places that had light and you had caffeine, people would work. You know, into the evening people would work. I think caffeine to a certain extent created productivity. You're not well you're a coffee drinker aren't you. Dean: I am. Yeah, I have coffee in the morning. Yeah, I'd say two o'clock is the latest, but primarily it's only in the morning. Dan: Yeah, I don't have anything after noon, after 12 noon. I don't have coffee, but you were talking about the habits of famous people Coffee was a good piece of it. I have a new tool I'm creating, you know, just to get people in touch with kind of things they always do without really reflecting on it. And it's called best lifetime habits. Okay, and generally speaking, a lifetime habit is a habit where you do it pretty well every day. Dean: Yes, and I think that's. I have some of those for sure, like everybody does. Yeah, and you know there's. The thing is like. I think it was you that once said nobody looks for new habits except for the ones they are already accustomed to, right? Dan: Once we already have. Dean: And for me I've, because it's constantly the fun game, you know, of trying to systemize your. You know, systemize things, look for the best way to, you know, be get as much happiness and productivity as you can out of your days and kind of go with the flow. I've really determined that my the flow, for me it really falls into zones and I remember I had a great conversation with Ned hollow well, and you know he was saying and I've shared this with you before that you know he was saying when you think about my days, like a bobsled run and set up the bobsled track that you get in at the top and it slides and winds you through the course and you end up at the end with touching all the touch points that you want kind of thing, and otherwise we end up going through the day like a toddler and a picnic. And that is absolutely true of me and I'm sure of you. So my hybrid of that, my most recent iteration, because I'm constantly evolving it, thinking okay, this is the you know, this is the new routine here. So my, I've been looking into zones and the thing that is absolutely true always and will continue to be true, is the constant of life moving at the speed of reality, 60 minutes per hour, seven days a week, you know, 24 hours a day. That whole thing is very that's a locked in place system that we can't nothing we can do about that. We can only move through that time in in real time. And so there are certain things I look at that my I try and set up my hybrid of the bobsled run is a compromise. That is like setting up a slalom run for skiers. You know when you go you have to go through certain gates. You know you have to go around this gate to get to the thing. So my basic things are setting it up, that I like to. If I set a constant of waking up at 7am, which is a natural and normal thing for me to do, I don't think there's any reason for a human to wake up at 5am. But you are different than me and that's a total different world, right? So I wake up at 7am, I can do that effortlessly without an alarm clock and it feels good, right? Then this first zone I look at, my next like gate that I'm trying to get to is 10am is the perfect time for me to do focused you know, focus finders 50 minute focused sessions from 10 o'clock till noon, and that's a big zone for me. That if I can steer everything to that, where I am in my the spot where I'm gonna do whatever, the optimal environment for my focused work is 10 to 12 is the perfect time for that. I've. Recently I went through with Jay Virgin. I went over for dinner with Tim and Jay and you know we were talking about, you know I had her go through with me and we picked out some power meals for me from Grubhub and Uber Eats to have on rotation right. So we picked 10 meals which are delicious and wonderful and protein first sort of meals with protein and vegetables. And I found the. I've been using the pre-arranged delivery on the app where I can last night set up to deliver one of those meals at 12 o'clock so that I don't have to think about it. And at 12 o'clock I know that my first meal is arriving at noon. Then the next zone then is the afternoon, is the time for anything. Any appointments that I have or any Zoom workshops or client appointments or talking with anybody happens Tuesday, wednesday, thursday between one o'clock and six o'clock, and so that zone is reserved for any time obligations that I have for involving other people. And then six o'clock is the second time when either one of those meals arrive or I've been subscribing to a meal service called Factor 75 and they deliver these great meals that you get a weekly shipment of it. So I get seven of these meals, six of these meals, sorry delivered once a week and they're all hermetically sealed and chilled and all you have to do is warm them and they're delicious and the right calorie balance and everything like that. So it takes variation out of that process there. And then the other zone then is seven o'clock to 10 o'clock in the evening and then reading, and in shutting it down I'm in bed, basically, or on my way there, by 10 and lights out by 11. And so that routine, that zone is really the most natural thing. There's lots of ways for me to optimize within that, and I think that it really comes down to really preparing in advance for those two hour my focus sessions. I can tend to be ready to do the focus work but not know specifically what it is that I'm going to work on, so I've been really focused on using those times. To use my golf analogy a goal, optimal environment, limited distractions, fixed time frame. So I lay out my when we were talking about who, not how, in the initial stages, one of the you know, basecamp one is to who up. A thousand hours was the goal and I started really thinking about those thousand hours as capital allocation. But then realizing you can really, I can really only allocate, you know, 10, 20 maximum of those hours in a week. And so it's being more intentional with those allocations and realizing that not all the hours are equal, you know. And so realizing that the if. I focus on if I can get two or three of those focused hours in a day. That's a win for me. Oh, yeah, you know. Dan: Yeah, yeah, the I just during the last quarter and it just relates to the last point, and I've got a lot of comments on the previous points, but the last thing you said was this freeing yourself up. And so during the last quarter I am still going and it's called the ABC questions and it's I think you did this. I think you did this yes. Dean: I just got my package just arrived. Dan: Yeah, I called for Thursday yeah, yeah. Dean: And the. Dan: Zoom workshop on. Thursday, and but what was interesting about it is that these are the. What you're applying it to is what I call growth problems. Dean: Okay, and I've never, never. Dan: Used that word before, but it's a problem which, if you sell that, there's growth that immediately follows and then and then a area of your life time money. You know relationship, yeah. And so you just brainstorm and then you pick three of them and write them out, and then the first question is there any way you can solve this problem by doing nothing? Okay, and I've done about six of these and I'm going to turn it into an actual, you know, an actual tool that I use on a frequent basis. Okay, a desktop tool, and the answer is usually no, but then you immediately identify the thing that you do have to do. Okay, so, and six cracks, that would be 18 growth problems. I've never said yes, there is something I can. This is something that I can solve by doing nothing. Okay, but, it forces you to think about it. Then the second question is what's the least you have to do to solve the problem? And now we're into who, not how, territory. Dean: Yes. Dan: Okay, the moment you say no, there is something I have to do, but usually it's just a communication. And in my world you use a fast filter to communicate. You say this is you know, this is the project, this is the best result, this is the worst result, and these are the five measurements of success. Okay, and then the third question is there a? Who can do my least? Dean: Yeah, exactly, it's like the do you know what it's all in the syntax right Is when you think about is there any way you could do nothing? No, that's impossible. You have to do something. Okay. So what's the least I could do? And then can I get somebody to do that, and the answer then is that you're doing nothing which is fantastic. It's like it reminds me of a story, dan, of the gentleman, the guy that went in to see the priest and was asking him if it was okay to smoke while he's praying, and the priest said well, praying is a very reverent thing. You should be respectful, you see, yeah, so you can't. Yeah, so no, no, you can't, you shouldn't smoke while you're praying. Dan: It's the wrong question. Can I pray while I'm smoking? Dean: That's exactly it. Dan: Cause a few months later he comes back and he said father when should I pray? Dean: And he said well, the Bible says you should pray without ceasing. And he said should I pray while I'm gardening? Well, yes, you're in nature. You should pray while you're gardening. Dan: Can I pray while I'm? Dean: walking. Can I pray while I'm smoking? Of course you can. Dan: Of course you can, exactly yeah. Dean: So I think you've stumbled on that same logic. Dan: Well, the thing is, it's gotta be able to humor to it. Yes. Dean: You know people say well. Dan: I said well, think it through. You know, yeah, and I said, the reason is that entrepreneurs of a certain nature anyway, my years in mind have a tendency to immediately throw themselves into a new possibility and it upsets your schedule. You know, it upsets your schedule, it upsets your team work and everything else, yes. So my whole point is you know, I've got a lot on my plate. Is there any way that I can get away with just 10% effort, just 10% effort, where I was thinking of 100% effort for the day? Is there any way that I can get 100% result with a 10% effort. You know it's always you know. But going back to the habit thing and my, you know your best lifetime habit, I would ask two questions best lifetime habits that you were doing it once but you haven't been doing it, and the other one is things that you're doing and they can be reinforced Because a lot of people, if they think about their life, they can think about at a certain time. You know they did this and it was great for them, but somewhere, for some reason, they got off track with it and just ask them if they you know, would it be worthwhile getting back on track with this particular habit? Dean: You know, while I'm thinking about it, dan, you're that progression of can I do nothing? What's the least I can do? Is there anybody that could do that least? That really harmonizes with my acronym, for you know, imagine if you applied yourself S-E-L-F, and it's the interesting thing is that S is for meaning is there some service or person or you know, something that you could, that could eliminate the need for you to do that? And if that, if you don't have something in your sphere, then the next thing would be E, which is energy, which is your energy. What do you have to do? L is leadership, meaning could you instruct somebody else to do what needs to be done? And F is finances. You could finance it. So, is there a way? No, it's about applying your self, your sphere, your energy. That's the one we want to least do leadership and finances. And so the only thing you're applying your energy to do is to figure out a way that you could turn it into a leadership opportunity to ask somebody else to do it. Dan: Yeah, and it's really interesting. Have you thought about that? Or what a profound change that the restrictions of CODET have have, how they've impacted people's work habits? Have you given any thought to that? Dean: I think about it all the time. I mean your own, obviously your own obviously yeah, but yeah, I have a feeling I told somebody. Dan: I said you know, I talked to a lot of adults when I was a kid who had talked about the great depression and how things that have been available weren't available and how their you know, their daily, weekly behavior changed as a result of the Great Depression. And I have a feeling, covid, which I mean the United States the Great Depression lasted 10 years, 29 to 30. And it didn't end until Pearl Harbor when the Second World War started. For the United States it didn't really end, so it was 10, 11 years. It was the you know, great depression and people's attitude toward money, towards work, you know where they lived and everything else was really altered by the, you know, by that 10, 11 year period here it was about really, you know, it was about two and a half years, let's say, and it's still being affected, you know, and what happened is that people's habits changed in a very significant way you know, And I was saying, you know, it's going to be hard to get a lot of people back to their job, you know. And what happened is that they were so busy they didn't have time to think about why they were busy. And so I said, you know, they were out for three months and they said I never realized how shitty the commute is. I called it the three shitties. The first thing, that's three shitties. Yeah, how shitty it was and how shitty the work was. You know, I would go through a shitty commute back and forth every day. The work was really shitty and the, you know, the people I was working with were really shitty. Dean: And. Dan: I never realized it because I never had time to think. You know, and now I have time to think and I think that it's a fundamental, lasting shift, like it'll last for the rest of people's lives. But, you know, the younger people will, you know, kind of be forced to adjust to what the older people's habit change was. You know, Of course, younger people's habits were enormously changed and the biggest thing, they're finding that truancy rates are at an all time high. I mean schools are back and you know they're back in person. But COVID taught kids that you know showing up for school is optional. Dean: Yes, yeah, and it's so. I mean, what's happening at Strategic Coach now regards to, you know, remote working, and how have you adapted to that? Dan: Well, we have one rule and the rule is everybody has to be there on Wednesday, and the reason is that Wednesday's, wherever it is, whether it's in London, or whether it's in Los Angeles or Chicago or Toronto, Wednesday's always a workshop day. It's always a workshop and so more people have to be in anyway because of the workshop and we just said Wednesday and people said well you know, you know I'm not, you know I'm not on the front stage on workshop days, so why do I have to come in? And I said and Bab sorry, this is not me, bab, the other team leader says because the rule is on Wednesday, you're here. Yeah but yeah, but the rule is Wednesday, you're here, Okay. Dean: So we have that. Dan: And then the other thing is now we have four workshop days a year, every quarter starting. We're just starting this. It's a full day workshop but it's just for the teams wherever they are and we have to get, and they have to be there in person so they can meet other people. I mean we had 23 new hires from January to January you know, and they haven't met the best. Majority of you know people that they're working with and everything like that. So we're making adjustments. You know we're making adjustments. We had our best year ever, so it can't be all bad. You know we had our most sales and I mean you know the boxes that you would check off. That says that this is a great year. We got all the boxes last year, so it's not like we're in trouble or anything because of the new arrangements or anything else, but there is a value in people really firsthand getting to meet the people that they work with. Dean: And in. Dan: June, everybody in the world comes to Toronto. You know everybody in our. You know California, chicago. Dean: London and. Dan: Toronto everybody's here for two days, for two days. But you know, you just make adjustments to things as they go along. Dean: Yes, but that's very yeah, that's good, I think that's. Dan: But you know, it's really interesting that if you take the money that people don't have to spend to commute and then the time saving, it's quite a bonus that they've gotten in a very short period of time. Dean: Yes, yeah, I mean you think about just the hours back of the commute. Even if it's 30 minutes, like even if you're local, it's still 30 minutes. Dan: Yeah, and there's not just the time, there's the getting ready for the 30 minutes. Dean: That's what I mean, yeah. Dan: So 30 minutes is an actual commute time. It's an hour, you know, do it. So it's twice a day and our team works 220 days. So, that would be 440 hours and then discount the one where they have to come in, but it would be 80% of that. And yeah, so you know, 80% of 440 is, you know, 350, somewhere around 350. So that's 350 hours. And then there's the gasoline cost, and I don't think any of our one or two of our team members have an electric car. But you know, Right, yeah, so anyway, but there's, you know, there's everything involved with the car parking. Dean: So, dan, I'm curious now about your day, how your, you know, or we kind of rhythm do you run your personal operating system? Dan: Yeah well, mine is really based on four things. It's doing workshops, it's everything involved in creating a book and podcasts, and then it's the preparation for those things. So three things that are products, and then there's three things I don't. I hardly do any marketing or selling anymore, I just think I have two three hour sessions a year. So from being the main salesperson 30 years ago to being just a little special treat you know, and that's that's an enormous time saving. I mean, I used to go to trade shows where it was like a four or five day trip, you know and you know and. I never travel for marketing. Right now, I would just. I just wouldn't even entertain it. The answer would be no. Somebody says hey, yeah, we'll make you a P. I said no, not going to do that. And the reason is we got great, you know, our marketing and sales that other people are doing is doing the job. Yeah, so that's it. So so that remains the same before COVID and after COVID. It's just that there's very little travel involved in most of that. Dean: That's great and so, but in your what about your daily rhythm or how you're, the day daily routine of, if we're writing this for the, for that book 100 years from now? Talking about the 2020s. The great Dan Sullivan, how he would spend his day. Dan: Well, I differ slightly, and when I get up, then I understand. Yeah, because if I'm not up by 530, it's unnatural. Yeah, you know, I I like getting up at 530. Tell me automatically I'm an hour and a half ahead of you. Dean: Yeah, but you know I think it's so funny. I had breakfast with Robin Sharma in Toronto when I was up last and you know I was joking with because he of course very famously started the 5am club as the thing and you know it's. I joked with him. I said I feel like people it'd be a you know, better for people to join the nine hour club, to get nine hours of sleep than it would to get up at 5am. Dan: Yeah well, I did a sleep course during the summer, Great. Yeah yeah, Michael Bruce. Dean: Yeah. Dan: I had to log a diary every day. Dean: I remember and you were he was staggering, usually making you stay up till 1030 or something, 1030 was 1032. Dan: Yeah, I mean, what it was is to make the time you got up constant. And he started us off with me and then Babs. Babs joined me. But he sleep deprived me and then we gradually got off my sleep sedative, got off my Adderall. Dean: So I haven't had. Dan: Adderall. I've only had one Adderall in the last six months and then, and so the reason was drugs like that, including the sedative. You don't have to get sleepy to go to sleep, because you take a sleep sleep. And you don't have to be rested when you get up in the morning because you take an Adderall you know so, but what gets lost in that is your natural sleep pattern. So yeah, now I'm, it's about 17 hours. He says that's the right period that you get at least 17 hours of waking time. But, I don't. I need 16, you know I. You know you modify it as you go on, but it's been great, you know. But you know I'm up early. I've always been up early. I grew up on a farm sports, I was in the army. You know I always get up early. I like, I really like getting up early you know, but of course, finally, I'm not a late night guy. Dean: Right yeah, so your, what time are you asleep Then? Normally? What time is your? Dan: wake at eight hours so we're in bed and out in eight hours, and that agrees with both of it, I mean when you're living with someone you got to and you're in the same and you're in the same bed. Well then, you know you're going to synchronize the hours, yeah, yeah. But it was kind of funny because New. Year's is a totally uninteresting day to me. New Year's Eve, right. And people say so, did you stay up? And I said, ah, we were in bed at nine, you know. And I said you know, you know when it was, you know when it was midnight somewhere in the middle of the Atlantic Ocean. That's when I went to bed. Dean: Yes, right, it's so funny. Dan: Yeah, yeah, but yeah, I mean, my best creativity is in the morning. Dean: Yes. Dan: And I think yours too. Dean: Yeah, yeah, that zone, you know I like to, so I try, and I like to have one 50 minute session for me in that seven to 10 zone where I can just be a toddler at the picnic in my journal, thinking thoughts that I didn't know I was going to think. Right, that's, that is great for me and I've taken into, I've adopted your, you know your practice for 25 years of asking what do I want? That's really what that is about. Is my thinking, about my thinking in that time, right, in that 50 minutes and that way. But I also want to then make sure that I'm being the steward of those two hour block, the focus sessions, so that I'm allocating and stacking up here I mentioned, you know I have a thousand hours of that, but I can really only, I only focus and this is always. But my latest iteration is that I'm only stacking up, kind of the next 10 hours. What is the thing? How am I going to allocate the next 10 hours? And of those, what are the two or three today? Dan: that. Dean: I'm going to, that I'm going to do, and that's been. You know so much. I've got such a great, you know, such an abundance of ideas and things that I could do. You know it's the. It takes really curating and discipline in a way to to realize that in order for those things to get done, they have to happen in real time. You know, and that's because the what and how kind of things are shape shifters, you can puzzle on those and figure those. You figure out what you need to do and how, how it needs to be done or even who is going to do it. But the all, the applying yourself, happens in the when and the where. That's the most important thing. That's what I lack in my. That's my executive function disorder right. Dan: You know all you can you know to be useful to other people. The only thing you can do is actually tell you. Tell other people what you do, not, what they should do. I never even tell people what they should do, and my reason for that is we only get to play in the present, you know so the only game day we have is the hours available to us. You know, from rising to, you know going to bed. Yeah, we're all playing on the same synchronauts, yeah, but who you are in the present is really a function of your story about what your past is and what your story is about your future. We don't actually live in those realms and that tells me that who people are in the present is absolutely unique, because the story they tell themselves about their past and their future is completely made up by them, and they might communicate 1% of that to somebody else, but the 99% is them having a conversation with themselves both forward and backward and forward. So you know, unless you can understand what people's past and future is, it's hard for you to comprehend how they actually arrange their dates. Dean: Yes. Dan: And yet it makes total sense to them. It makes total sense so, more and more as I go along you know I have to even with people I've known for a long period of time and talk to a lot. You know I always have to remind myself that in understanding this person, I have probably less than 1% of the information that they have. Dean: Yeah, the inner world. What's going on in there? Dan: Yeah, and for most people they're not even conscious that they're making up their past. You know? I mean past is the past. You know that happened. I said well, yeah. I'm not disputing the fact that it happened, but your interpretation of what happened is the important thing here you know, and two people can have what looks like to be an identical experience and come up with very different stories about what the you know what the situation was. And so and the other thing is the future. So you know, and I follow, I've got a file on my Evernote and it's about people who think they can predict the future. You know. Dean: Wow, okay, yes. Dan: And I said, they can predict the future, but they can't even predict their tomorrow. Dean: Right, that's interesting. Dan: It's like climate. You know climate. Dean: Yeah right. Dan: Climate actually doesn't exist, it's a thought. You know and what climate is in a particular location, 365 days of temperature and you know weather conditions. Yes, the average weather conditions for 365 days. That's what climate is. It's a abstraction that gets created by averaging a large number of a large number of days. You know. Dean: Yeah. Dan: People have talked about the climate and I said well, you know, the real problem with getting people really engaged emotionally with the climate is there's not a single person who's actually experienced climate. We just experience weather. Dean: That's an interesting thing that, really, when you think about what you passed, is it's the tapestry of this woven thread of all of the things that you actually did. Yeah, I mean, it's certainly it's the weather of, it is the when and where of what did you do? Yeah, what were you? Dan: Yeah, and there's a lot of abstractions, like society. Dean: I've never experienced society. Dan: I experienced Dean, I experienced Babs, I experienced Joe Polish. I don't know the things society I've never. You know society should do this. I don't think society got the memo, you know. Dean: Right. Dan: Society is not Consistently yeah, or? We're destroying the world? I said I don't think so. I don't know what's the world, you know? you know, you know, and we may be destroying ourselves, you may be destroying yourself, but I don't think we're destroying the world, you know. I mean you know the world's taken. Asteroid hits. The temperature has gone up 100 degrees. It's gone down 100 degrees. You know where I'm talking to you right now. You know, 15,000 years ago it was under 100 feet of water. You know, and you know, I'm right on the shore of Lake Ontario. Dean: Yeah. Dan: And yeah, the shoreline used to be Castleoma. You know how high Castleoma is you? Dean: have to go up to get the Castleoma. Wow, so my, so my Yorkville was underwater. Dan: Yeah, oh yeah. Yeah, yeah yeah, that's what's going on, actually. Yeah, quite a bit of us going on. So the big thing is that people create these abstractions and then the abstractions become their reality, over which they have no controls. I mean, if they didn't have any control over their personal reality, boy, they sure don't have any control over things that are an abstraction, you know, and isn't it interesting, though, that so much of everything is an extra abstraction. Dean: When you look at these things, you know we look at all the things, the collective abstractions that we all participate in is certainly most geography. I believe that Africa exists, but it's only an abstraction to me, because I've never been to Africa Me either. I've never been to Buenos Aires, but I'm going to take your word for it that it's really there. Dan: Yeah. Dean: That's interesting. Dan: And it's closer to Africa than it is to Toronto. It's actually closer to Antarctica than it is to Toronto. Dean: You can't go to Antarctica, Dan everybody knows that. Dan: Yeah yeah. Yeah. So the big thing why habits are good on a daily basis is because they're not abstractions. These are neural pathways that you're creating in your brain that encourage you to do this tomorrow rather than a whole bunch of other stuff that you haven't thought about. But my sense is, you know, and the thing I'm going to get across here, that success is a function of productive habits, times, longevity, you know it's productive habits, namely that you're doing this on a daily or frequent basis and you're doing that over years, and it's like compound interest, you know, and yeah, but, you have to make the deposits, to make the transfer. Dean: It's so funny. I was playing around with a visual metaphor for how the constant moving of the speed of reality. Have you ever seen the? Have you ever seen the video game, the guitar hero? Have you seen on visual or anything? Dan: No, I haven't. Dean: So guitar hero is a game where you have this guitar but you've got, instead of strings, you've got these color buttons on the neck of the guitar. So it's yellow, green, blue, red, you know whatever those things are. Then your imagine, do you know how the title sequence to star Star Wars is coming, like when the words are coming at you and you're kind of moving. Okay, so you're looking down the neck of a guitar and you're moving towards it, or it's moving towards you, and as the notes get to this line, you press the red button and then, when the green comes to the line, you push green and then you push yellow or whatever it is to make to play the song that's coming, but it's moving and if you miss it you miss the points, right. So I thought about the way that musical Tetris that's exactly it. Okay, there's perfect example. Tetris is coming at you. So you've got this. You know, as it's moving, we're in control. Our focus can only be on one thing at a time, right? So if you're focused on, you know in our hundred ten minute units that we're getting throughout the day our ten Jackson units. As we were referring to our hundred Jackson units is that we can be in one lane kind of thing for that. So we're moving the joystick or the controller over to be in this activity. Right, and looking back at the record of what we're leaving behind is the wake of what we actually did in those minutes. Right, so you could be neutral where you're just sitting there doing nothing, but you could be in the sleep lane for eight hours. Of that on the record you could be. You know you wake up at 5.30 and by six o'clock I think you're working out by then. Right, is that your trainer arrives. So you look back at the. You look back at the permanent record that you're leaving in your wake is at six, is yellow, with your trainer or whatever, consistently over time that you're getting into those things and the more you know erratic those things are, it leaves less of a pattern over time, right, but that's where you get that. So the consistency, my observation of it is to, if I could try and tighten up those things so that in those bands that from 10 o'clock to 12 o'clock, I've established the consistency over time of dedicating those two hours to the most important things that I can be doing, that's going to have an impact, you know. Dan: Yeah, well, it's all very interesting, you know, because I think a lot of people just don't comprehend who they are today as a function of consistent past habits, yeah, and who they're going to be in the future is a series of consistent habits. And you know, and I was reading, charlie Munger is the width and wisdom of Charlie Munger, warren Buffett's partner, who just died about a month ago, and he said you know, you can have a lot of raisins, but they're in addition, it's half raisins and half turds. We call the dish turds. Dean: So you have a lot. Dan: You have good habits, but you have a lot of bad habits. We call the result bad habits, even though there's good habits along the way. So I think you know it's part of your self knowledge is to increase one and decrease the other. Dean: Yeah, I was just thinking about my, you know. You look now the deposits of over time, the 12 o'clock and six o'clock perfectly balanced meal Delivered without any variation. Or you know, human error in that thing that over time that tapestry is going to be a different pattern, right? Dan: Yeah, and the thing is because a lot of other things are responding to it, you know I mean your brain is noticing a difference, so it's got to make adjustments. You know your brain yeah, make adjustments in your social life. Yeah, make adjustments and everything like that. That's why you don't have to think about 30 things If you got three good things to think about the other 30 will have to adjust to the three. Yeah, and I never try to change bad habits, I just tried to crowd them out with good habits. Right, I think what I, you know, evolved in thinking today, I want you to pay a lot of attention to them, you know. Dean: Yes, I think a realization I had today, dan, is I was thinking to myself could I establish that meal system without doing anything? Is that literal? Well, I don't have to cook and I don't have to buy groceries to do anything. I only have to decide which I want and place the order. But if I look, that's the least I could do. But now, as I think about it, I could get Lillian, my assistant, to do to. I said these are the 10 meals, let's rotate them around, and I want them to arrive at 12 o'clock and six o'clock and not have anything to do. So there is a way that I could do that without doing anything. Dan: Yeah, yeah, and they're not wasted because they go in the fridge, you know. Dean: So oh no. I would eat them anyway. I have to eat them. Yeah, I have to eat. Yeah, exactly. Dan: Yeah, well, of course. I mean that's the way ours are done. You know Christopher, who's the caterer for our workshops, he does Babs on my Meal and lunch and dinner, and then our back to our EA, looks at our schedule, whether we're going to be at home or not, and then she, you know we have guests in the raving house, and then she asks us questions about it and we, you know we'll give the answers. And then she's in touch with the caterer and the meals arrived. You know the meals arrived and basically lunch and dinner, like for the weekend. They would come on Friday afternoon and their guests for Saturday and Sunday. Dean: Yeah. Dan: I love that, yeah, yeah, I mean, and you know. But the big thing is I noticed, going on the 80, I'll be 80, you know four months, hey, yeah, and what I noticed is that I don't really start anything new these days. If it's not something I'm going to stick with for the rest of my life, okay, or it's going to reinforce something else that I'm going to stick, that I'm already doing, that's going to last for the rest of my life. Dean: So yeah. Dan: Yeah, so I'm very selective about anything new, you know, and you know, people say hey this is really interesting. So I said, don't think so. I don't think this is going to be a rest of my life experience you know, and so but on the other hand, I'm going a lot deeper into things that you know. I'm really interested in things that really support the new things, that support the thing that I'm already doing. Dean: I'm really yeah, and our podcast is one of those. Yes, one of those. Dan: Yeah, so you can. You know pretty well, figure, as long as you're up to it, I'm up to it. Dean: That's great. I like it, yeah, yeah. Well, it's been an amazing conversation, as always I had no idea what adventure we were going to go on, but this was really enjoyable conversation. Dan: The one thing I should tell you is that when you're in Argentina, it's not uncommon for dinner to start at nine o'clock at night. Dean: Right. Dan: Okay and which which, so you can take dinner time and then, after dinner and going to bed, which kind of dictates that Argentinians get up later. They get up later in the morning and I said this tells you why the US and also they have the two hour break. Dean: Yes, the middle of the day, you know and. Dan: I said. So this kind of tells you why the US is ahead, because Americans get up early and work all day. Yeah, I think on a one developed countries. Americans work a lot more than certainly anybody in Europe. Americans work a lot more than anyone in. Europe, I think probably anyone in South America, probably not. Southeast Asia. I bet Southeast Asians work more than Americans do. Yeah, but anyway. But that's just the habit of the culture. It's a workout. I mean, america is a work culture. Dean: Yes, I love. It, okay, well, I guess I will see you on Thursday. Dan: Oh well, have a good day I got a lot of great stuff for Thursday. Dean:It's all very exciting. I'm going to read the. I got the new book for the or yesterday, so I'm going to read that. Dan: Awesome, all right. Dean: Okay, Dan, I'll talk to you next week or I'll see you Thursday. Dan: Okay, thursday Thanks, thanks, gene. -
In today's episode of "Welcome to Cloudlandia", Dan and I discuss the unexpected cold weather that recently swept through Florida and Ontario. We talk about how the weather can affect our moods and the emotional connection between climate and architecture. We share personal stories about winters and pay tribute to oak trees that stand steadfast throughout the seasons.We also consider community planning and how neighborhoods can either embrace nature or ignore natural elements. Additionally, we explore innovative housing, such as modular and 3D-printed designs, while considering ideas on population growth. The future of shelter looks promising.Finally, we wrap up by examining the impact of advertising on media polarization and the changing news landscape.SHOW HIGHLIGHTS Dan and I discuss the unexpected cold in Florida and Ontario, touching on Seasonal Affective Disorder and the psychological impact of weather on mood. We pay tribute to the significance of oak trees and their presence through the seasons, exploring how community planning can integrate with nature. Dan reminisces about the grandiose architecture of the Gilded Age and contrasts it with the simplicity and utilitarian focus of modern home designs. We explore the historical context of Craftsman-style homes and the influence of income tax and antitrust laws on architectural styles. We delve into the topic of U.S. population growth predictions and Peter Zeihan's perspective on the country's capacity to double its population without feeling more congested. The conversation shifts to the current political landscape, analyzing the dichotomy between Biden and Trump, and the challenges faced by third-party candidacies. We examine the accuracy and influence of betting markets on political forecasting and their reflection of public sentiment. Dan describes the impact of the pandemic on education and considers potential long-term effects on future generations. We discuss the shift from advertising to subscription models in media, considering the New York Times as a case study and touching on media polarization and the influence of digital giants. The episode concludes with reflections on the concept of climate as a statistical average of weather and historical climate patterns, challenging the narrative of global warming.
Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan. Dan: Mr Jackson Well well, well. Is it hot or cold? Didn't forward that to me. Dean: Well, it is middling. I would say it's a little bit of a cast, but I think it's on its way. We had yesterday like the first day in several weeks that I felt a warmth in the air. There's been. We've had a bit of a cold overtone to everything. Dan: Yeah, I think cold in Florida in January is worse than cold in. Ontario. Yes In your brain yeah. Dean: And especially disappointing for people who come from Canada expecting. Dan: I was contemplating this on the plane flight we flew it to Chicago yesterday afternoon and I was complaining at how oblivious I am generally to weather. Like I know, there are people who I don't know what the exact term is, but they have seasonal, seasonal mood disorder or something like that. Dean: Seasonal affective effective disorder. Yeah, Sad. Dan: Seasonal affective disorder. Right, yeah, and you know I don't exactly know what goes on there, but the only thing I can say I don't have it, yeah, exactly. Dean: I don't mind overcast either. That's funny, but you know I am 24 years now into a snow free millennium with only two asterisks, and those asterisks are both because of you. The only time I've seen snow in this whole millennium is on the occasions when I've been in Toronto in the winter because of the cold In the winter, because of going to 10 times when you started the 10 times program, and then I believe there was one time in Chicago that there was some snow, usually three out of the four dates you get away with no snow, but there's always that December till, you know, april time when it somewhere in there you might end up with some snow. Dan: Yeah, well, we have snow on the ground, I mean fresh to overnight, but the sidewalks are already dry, naturally, and I already arranged. Dean: I already arranged, with the powers that be, to put the asterisks beside my thing, because although I've seen snow and been in the presence of snow, I've not had snow touch me, so the purity of it is intact, although the technicality of it is. Dan: I've been in snow, so yeah, I remember our very first client from Australia mid 90s, from Sydney, and he came to his workshop in Toronto one winter and his wife came with him and he got a call from her while he was at the workshop that she had gone outside in a snow head fell on her. Dean: In Australia or in no. In in Toronto, all right, a snow head falling on her. Dan: It's the first time in her life that a snow she was talking about a flake. Dean: She was talking about a flake yeah yeah, I got it A snow. Yeah, usually you can have as many as you want. Dan: Front all you want, yeah. But I have very memorable childhood winters of hiking through fields and woods in the snowy season, and you know, and of course when you're six years old, the snow is deeper than it is when you're 80. Yeah, but I, so my I have a real warm spot in my heart about snowy treks, you know, and imagining that you're a member of, you know, an arctic exploration, everything things that you do, you make up, you know, you make up, you know romantic images based on your reading regarding snow. But I like the forest seasons. I'm a real fan of the change from one season to the other. And then, you know, we have these massive oak trees in our lawn. We have seven that are you know well over 100 feet and and they're real friends because we've had them now for you know, for at this particular spot, we've had them for 20,. This is our 22nd year. And you know and I just you know they're kind of friends, you know they're kind of dependable friends. Oaks tend not to disappoint, you know they're not they're never late, they always show up, you know that's exactly right. Yeah, and but, it's just interesting to watch the change of the scenery and our lawn based on what happens to the oak trees over the course of an entire year. Dean: Well, you, you have not yet been to the four seasons, Valhalla but we are surrounded by 150 year old oak trees. It's like a park. Right out in front of my house. I have a big one that spans over the driveway. It's beautiful. Dan: I think these are called they're in the south there's this variety. They're called pin oaks. I don't know what the actual name Live oak. Well, live oaks are the best. Dean: That's what I think we have, because they're they spread. You know, they've got quite a nice canopy. Dan: When an oak tree is alive, that's the best. Dean: Oh, I see, oh, yes, that is. Dan: You know, You're always a bit worried about the dead ones, the dead oaks are the best yeah, oh my goodness you crack me up. Dean: I'm constantly amazed that they come and so that tree in front of my house. We've got them all throughout the whole neighborhood here and they come and they'll like lop off entire branches, like entire, not just the little things but big things, and they'll just keep going and grow right back and shape the way, because often it'll they have to trim around because the limbs will come over my house right and if it were to fall it would be a problem. So they always keep it outside the perimeter of the roof. Dan: Well, it must have been interesting because, to you know, the zoning in your place must have taken into account that you can't cut down the oak trees. Dean: Yeah, that's true, that's everything is built around them and our H away takes care of all of the landscaping. So everything it's all uniform. It looks like a park so you don't have, you know, different levels of care being taken. Everybody's at the whole, the whole place looks great. Dan: So no opportunity for status right. Dean: That's exactly right and they owe that tightly deed restricted. Like you're, absolutely right, Like it's. You know, every house is the same brick. There's approved tile, they're all tile roof. You have to have a tile roof, you have to have copper flashings, you have to have this Valhalla brown as any exterior paint the windows, everything. It's all you know. They started in the late 80s building in here and they've, you know, as recently as two years ago. The last, the last home was, was built in here, but there's only 50 homes in here but you wouldn't be able to tell. You couldn't tell which ones are new and which ones are from, you know, 1980s, and that's. It's kind of nice, it's cool, but we've had you know I say it's funny. You say it's an interesting thought that no opportunity for status in here. Because so when I moved in here 22 years ago now 2002, I was by far the youngest person in here and thought I was would joke that 20 years from now I'll be old enough to live in here. And this is a my neighborhood like. Right beside me, three of the four houses to my right were referred to at the time as Citrus Barron Row, where these guys were, all you know, in their 70s and 80s and had built the Citrus. You know they were all sort of competitors in the Citrus business in Polk County. At one time Polk County produced more Citrus than the entire state of California and so so these guys were all there. My neighbor across the street was the guy who started Steak and Shake, the restaurant chain, and when he died he he left $20 million to Indiana University for the Kelly School of Business Wing there, and the my neighbor who moved in there is now the own company called Colorado Boxed Beef and they are like an Omaha Steaks type of thing. So anyway, fascinating people but very like low key. You never know about any of them that they're who they are, and I think that was part of the intention of the community, you know when they built the community. But it's very interesting. Dan: Yeah, it's really interesting the reason I brought up the status thing, relationship to a, you know, a design community, you know just use the word design community and the first one actually was in. I think it was in New Jersey. And it was called Levittown and it was designed by a man by the name of Levitt, and that was the first design community that was where individuals could buy homes. I mean there were sort of during the industrial age, growing you know in the 1800s there was, there were company towns. you know where the corporation, the company, would design all the homes and you know, they would do it on the cheap. They would do it on the cheap, and they're actually. There's a town outside of Chicago called Pullman. Dean: And. Dan: Pullman was the cars. Oh yeah, pullman cars right. Pullman. Dean: Pullman cars, Rail rail cars, right yeah. Dan: And the railways. Yeah, and that was a design company town and all the businesses were owned by the company and the only people who could live there were people who worked for the Pullman. So you've had that type of thing. You've had that type of thing, you know. You know it's probably from the beginning of industrialization, hershey, Pennsylvania, kind of that way too. Dean: Yeah, Kohler, Wisconsin yeah. Dan: Kohler, wisconsin. Yeah, and so the. But I think Levittown was actually. It's worth it for people to look it up. It's a very interesting thing. Dean: Yeah, I remember seeing some documentary about it. Dan: And it was huge. I mean it was huge, it was in the thousands of homes. Dean: Yes. Dan: And yeah, and then you know, the idea caught on. Dean: Yeah, well, that was what, as the evolution of you know, as cars became the big thing in the highway system, you know you could have. That was where the suburbs really began. That was one of the first suburbs of Firecall. Yeah, yeah, very interesting that actually started that really started in. Dan: I read the history of the Victorian age and Great Britain which, last you know, is basically from the beginning of Queen Victoria, which was, I think, 1820s, 1830s, right up until she died and she was in for more than 60 years. And but the big thing was the expansion of the London rail system. You know it kept going further and further out and you know London Americans who have no idea of what you know a city train system looks like, because London has seven that I visited. They may have more, but they had seven major railroad stations and these are huge. These are as big as you know. They're like Grand Central Station but there's seven of them. And then the lines go out like the, you know like the, like a clock face that go out, you know and, but they kept pushing them further and further out, and one of the big things was that you could live right on the rail system and they started building these suburban towns, not with the uniformity that you're talking about with you know, with your, your community, but but that whole idea of the suburbs became a big thing, you know, and and that it changed things economically, it changed things politically, changed things culturally. Dean: And that's. Dan: That's very interesting thing. And you know and contrast that with where we have our home in Chicago, that right after the war it was sort of a factory or it's right near the airport and they built all these boxes you know, and they were just streets and streets. Yeah, yeah, and they were the same. They were, you know, not big but completely uniform, and I think around that happened probably for a period of 10, 15 years, straight up till the 60s, and then the. Park Ridge, the town that I live in, passed a law that if you build the house, it couldn't be. It had to be different from the two houses on each side of you. Dean: Oh, wow, that's interesting. I wonder about that, Like the. This evolution would be an interesting, like you know, seeing the architectural journey because, if you go back to, have you ever been to Newport in in Rhode Island? Yeah, newport, rhode Island, have you ever been to see the? Vanderbilt mansions and all those things. Dan: Well, they were called cottages. Dean: They were called Newport cottages, exactly. I love that yeah. Dan: Yeah, they had 40 rooms, you know yeah. Dean: So when you look at it in a world pre-income tax and pre-antitrust all of those things- I think income tax probably made a difference. Probably. But, you look at that, that gilded age of where opulence was the thing, that's where you get all those, you know, huge mansions, in New York City even, and the whole thing. People were, they were big and there's nowhere. You know, across the street from me there is a new development. So one of the Valhalla was kind of out, you know, surrounded by 350 acres that one Citrus family owned for years, right there's almost a mile on Lake Eloise of Lakefront, and there was no houses on it, it was all just orange groves. And so recently, you know, a few years ago, they sold the land and now they're starting to develop this neighborhood, this new, you know, giant subdivision called Harmony, and the houses they start the first phase, like in the last, in the last year, they've, you know, made quite amazing Headway on it. But damn, the houses that they're building have as much character as the houses in the board game monopoly. They're just little Boxes that they're putting right beside each other on all of these things. And the two-story houses look like the hotels In monopoly, you know, and there's no, they're just boxes with windows and a two-car garage and a driveway and Zero Character. You look at the homes that were being built in the, you know, in the 20th year. They 1800s, 19, 120s. The homes were all Craftsman style homes, you know, like there was some artistry to them. Now, in every way, it's really come full circle to pure Utilitarian. You know, utility, just what's the? yeah right angles with very little, you know very little. Dan: Yeah, it's really, really interesting because you know there's kind of a Van vanity that goes along with the times. You know another yeah well, we do things better than people did a hundred years ago. Well it was very interesting that a hundred years ago you could go to the Sears and Roba catalog. Yeah and you could go, where you could buy a house of the and, and they would have pages and pages of different styles, and, and what you would do is you would order it you know, yeah, and you had to pay. You had to pay for it. You know you had to send a money order. You had to Western Union that you know you had to send a telegram and then the money would be secured at the other end and about five days later, by train and truck, your house kit would arrive, and then you had to engage with a local builder and the local builder would just follow the manual and would put up a house, and some of these houses were 10, 12 Room houses, you know yeah yeah, they had big porches and everything else. And then you could modify them. I mean, you could modify them, you could paint them whatever color you wanted it. There's actually a town in Michigan, frankenmuth, which is sort of a German theme. It's sort of one of those theme towns. You know where. It's a German town, so they have a big October fest there every year and you know they have German restaurants and I suspected happened because there were a lot of German immigrants to that area of Michigan. But they have more intact lived in Sears and Roboc houses than any other community. Dean: Oh, wow and and. Dan: But if you go to, you know, if you go to Google and you just put in Sears and Roboc houses images, you'll see the bit, you'll see all the pictures of these houses in there. It would be considered sort of lavish today, these houses, you know. But it was just you know it just arrived by train. You know it was big curtain after curtain. Everything Funny that we've kind of come. Dean: We've kind of come full circle on that. Now. The biggest trends are, you know, pre modular manufactured manufactured homes yeah, that they deliver, and even now 3d printed homes and I think it's probably gonna be a combination of that of 3d printed and Modular yeah, interior things that's gonna be. But you know, you look at it, it's like we're still have you seen in any? I don't haven't followed it, but population projections for the United States over the next 50 years. Have you seen what's the projection? Dan: So they're three, you know, they're mid is probably, you know, and that's a lot of illegal people who became legal you know, so there's a ton of illegal People in the country right now right and everything. But they estimate. You know that the US is going to grow pretty much at. You know, if you look back 30 or 40 years probably, you know probably the same rate of growth to you know, one or two percent per year that population grows and but they're the Peter Zion in his books and I thought about him a lot on the pre bird podcast. Yeah, but he said that the United States still has so much land. Oh yeah not, that's not settled. I mean it's. You know, it's geographically established. And everyone but he said the US could. This was. He was using three 330 million as the base number there and he said if you doubled the population 660 million the country wouldn't feel any more crowded than it does now. Dean: Yeah, that's very interesting and I can attest to that for Florida in itself, yeah, but we was Hard. Dan: As for it is like 30 million now, I think it is. Dean: No, it's on its way to 30 million in by 30. By 2030 it should be 30 million. Yeah, it's 20, 24 million or something right now, but we're the fastest growing. They are alternating between Texas and, but we grew last year at 1200 people a day, you know. So we're growing a city the size of Orlando every year. Yeah, and there's plenty of part of the reason. Dan: Part of the reason, I think, is the retiring baby boomers. Dean: Oh, yeah, yeah. Dan: And in other words, that I may be an anomaly, that I'm 80 and I'll be 80 in May and I don't feel the cold doesn't bother me. You know, right, cold weather, but there's a lot of people, you know, I mean if you have arthritis. You know the cold bothers you, you know and other things. But you know, I know I have no thought of ever and Babs would be with me here. No thought of ever living as our permanent home anywhere but Toronto right and. But we visited, our favorite is Arizona, so we go to. Arizona a lot during the year, yeah, and. But I have no, you know, I mean there wouldn't be anything under. Well, one day We'll be able to go and you know they'll spend. Dean: You know, spend you know, six months, yeah, some warm, and that doesn't really. That's playing into Florida's hand in that it's still part of the dream for many people. Oh yeah, it's you know you when we were talking about guessing and betting, that you know I think that's a pretty certain guess that from you know what's not going to change in the next 20 years, that you know right now still we're in the middle of the, the baby boom, baby boomers turning 65, there's going to be 10,000 people a day turning 65 right now, which will be 2028. Dan: 2028 is the year when all people born during the baby boom era are now older than 65. Yeah, 2028. Dean: Yeah, so you look at that and it's like in the Northeast that is almost like you know. It's almost like mandatory military requirement. Back it up. This is where you get shipped to. Dan: This is where you get shipped to yeah, yeah, yeah and, of course, the Northeast is by far the most expensive from a government standpoint is the most expensive part of the country. Yeah regulation and taxes. Dean: Yeah, you know. Dan: I would say from New Jersey right up to the Canadian border. You know that there's a movement south. I mean, obviously Florida has great attractions. You know, other than, but even economically, that your tax and regulations are way more tolerable than in the. Northeast. Yeah, you know I kid people who are from California, you know I. You know who are in the plant base. New York not so much New York, but California. It's easier to pick on New York than it is, or pick on California than it is. New York, california was the dream place. You know, you went to. California. That was the great dream, and I said so at some point. Are you thinking about moving to the United States? Dean: That's funny. Yes, exactly. Dan: Yeah, yeah, yeah, yeah. I've got a client who's from Montana Bozeman, and he's. I said why is Bozeman so popular? And they said it's, it's. It's the closest place in Montana that you can be near the United States. Dean: Okay, it's so funny, those places, there are lots of those like. We've got a client in Miami, in South Beach, and they said that's the refrain, that's their clients. What they like about South Beach is that it's so close to America. You know, you can certainly be in it, but not of it there. That's the truth, you know, yeah, yeah, I think that's kind of what you know every, that's what's kind of buoying. You know Ron DeSantis, his, you know his polling is. You know, the only reason he's even in the running is because of you know people looking at what he's done for Florida. His whole campaign was make America Florida. Dan: But that would be, you know, that would be candidate who just has had no United, no experience outside of Florida. Dean: Absolutely Right, I think that's it. Dan: Each of the states is a country and people. You know people have their. You know the whole notion that everything should be like one place. Dean: Yeah Right, that's not it. Dan: I mean, there were a lot of rookie mistakes that he made. You know you, yeah. The other thing is that he's running up against somebody who's done two complete national campaigns before this one. He's a great organizer I mean President Trump is. Dean: I think everybody is. I think everybody is baffled by his. I mean, it's not even close the lead that Trump has over everybody else in the polling and in the you know the things. It's just what a year this is going to be, you know, to see how this all plays out. Yeah, and I think some cases. Dan: some cases are going to, especially at the level of the Supreme Court, and one of them is, of course, the appeal to the Colorado move. Dean: Oh yeah. Dan: Trump can't be on the ballot and I think if the justice the justices, I mean it'll the Supreme Court will overturn it, but I think the justices would be smart to make it 9 to 0. Yeah, because this is and it's just an interpretation of one of the amendments the 14th Amendment, and that's you know, and, and they're going to establish that, and then that becomes the precedent. So all the other states, like Maine or anybody else is thinking about it can't do it you know, and that's the role of the Supreme Court are to interpret the Constitution. Dean: Yes. Dan: But that'll be seen as a big win. And then there's another one that he has where there's a special prosecutor who's after him and there's he appealed the special prosecutor that he needed to ruling and they said, no, this is your issue, you have to go through the court system. And that was a win for Trump. And and the whole point is everybody's desperately trying to get the actual trials because he's been indicted in before the election. But there's all sorts of ways that you can delay it into the future. You know, and anyway, so I was reading that the whole notion of January 6 and the insurrection, you know that's the key issue here, that January 6. And insurrection, but none of the charges against him are mentioned. The word insurrection, you know they mentioned. You know it's tax things that he hit documents with him, you know you know when he left the White House and everything like that. But I don't think they're going to stand up to scrutiny and but everyone that he wins now is like his poll numbers go up when he's indicted. His polls numbers go up when the retirement is overturned his poll, numbers go up. Dean: Yeah. Dan: But he's 24 seven. The thing that the media know is that when they have anything about Trump, they get higher viewership and there's more advertising dollars and so they're caught because they'd like to take him down. But everything they do to take him down increases his poll numbers. Crazy, yeah, but it's interesting. But it's interesting like the. You know, my Jeff Maddoff and I did a podcast last Sunday and we were comparing the phenomenon of Taylor Swift, the phenomenon of Trump. Oh, wow. Completely different. You know completely different world and everything but but each of them has created a movement that people feel that they can participate in. Yeah this is. Nobody in the music industry has what she has as a movement and nobody in the political realm has what he has in the. You know it's a nationwide movement. Yes that you feel you can participate in, and but it's amazing to me how heavy the field is. Dean: You know, in terms of like, it's really only Biden and Trump. There's no real viable, no candidate. I mean even as much of a. You know we saw Robert Kennedy in Genius Genius network and you know they as running as an independent, which is, you know, that's a non-starter and there's no, that's not a difficult. That's not a difficult bet to guess. Even if he is a reasonable, you know it has some things and you start to see now even know there's nobody coming Behind, is not even any alternatives. You know like you look at Vivek Ramaswamy and yeah, you know, although he kind of has Obama Undertones to reminds me, like as a speaker and articulator, communicator, but I don't know, for me he it's just the tone, that it's more important to him to be right, that he was a win. The argument you know through, yeah, clever Elecution yeah. Dan: I don't know how that win the battle, but lose the war. Dean: That's what it feels like to me. Right like that is just kind of that. It just has. Dan: It's more important to him the real motivation is to prove that he's smart enough, or whatever you know yeah, and you know, I mean first of all the times we're in dictates whether people think that somebody's viable or not. And I mean this is a time of tremendous change. I mean, it's probably the Most change since the second world war. I would yeah that, the overall changes that we're going, and and everything gets Shaky and unhinged just when you have a big, when you have I just looked at like last night. Dean: It was so funny. I looked at the you know the odds Makers, the. I found a cumulative thing and it's it's all trump. Trump is the the Betty market. Dan: the bedding, yeah, the bedding market is all on trump, and that's yeah. Dean: Yeah, and the betting markets. Dan: They were wrong with trump the first time. They you know they were they. I mean they had Hillary, like Day before the election they had heard like at 85, 90 percent, you know, yeah. So so people say yeah, yeah, but that was a fluke, that was a look and I said, yeah, but what if the candidate candidate himself, is the fluke? Dean: Right, exactly. Dan: No, but I did. Dean: Of all of the field. It wasn't. It's not like an 80 percent thing there, I think it was like 40 percent Likely, which is the top of all of the. Dan: That was against the field, including everybody including, but what you go head on head, they all have trump Biden and it's like 60 versus 60 40, you know oh, wow, okay that's interesting and yeah, and that's what people are betting on, but that those, the betting markets, can be gained and and I'll give you an example was brexit, which happened, you know, in the may, in may or june, I think of 16 before the presidential election, and the interesting thing is that debates are a big thing in Great Britain and they're televised and there were 10 of them in the six months leading up to the actual vote on brexit Britain leaving the European Union and and I watched them and with every debate the Leave side had all the emotional issues. The Stay side had a lot of intellectual, intellectual arguments and they were you know, they're British, they're very articulate. It was, you know, it was well said on both sides. But the the thing that really cracked the back against the stay side Was the european union decided, about three months before the campaign started, that they were going to regulate the electrical, electrical charge of teapots in Great Britain and everybody had to get rid of their teapot because they were using not too much. And this was coming from Brussels, you know, from the European union. You just lost it. You screw around with her because every If you have to change your tea cup, then every every day at three, three to five o'clock. You're talking right, get out of the european. You're not talking about. Dean: You're talking about the football players. Dan: You're saying let's leave Britain those suckers. They can't tell us, you know. So it's always like the bud light. One thing in the united states I said that was a crack, that was like an earthquake you know, that you're fooling around with our beer, can't you know you can't yeah you know, you can't fool around with our beer, can't I so funny you know and I think it's always comes down to a gut issue very emotional that everybody gets like everybody gets they're pulling around. It's like you know, when they closed down all the schools, all the states that closed down the schools for it, they didn't close down the schools, they, they closed, I mean the individual schools for one reason or another. Can you know? Could you know have special reasons or anything? Else yes there wasn't coming from the top. There was no really on the schools and they did enormous damage. We now know that there was enormous damage Done to those people right at the early stage, when they're starting to learn how to socialize or, you know, and I think we're going to see a damaged generation, maybe two damaged generations in the future, who, you know, had too much time on their hands alone. Yeah, my, my feeling is, and it strikes me right now, that trump just has a monopoly on all the gut, emotional issues. Dean: I agree, like you look at, it's pretty amazing how Cloudlandia has really shaped the way we think about these elections, like I think, as cloudlandia has really become the primary place that the elections have. Probably you know, it seems they've become more contentious or more divide, dividing, and I don't know how to clear enough Remember you know what that happened. Dan: Yeah, no way that happened. Yeah, and there I had a really good article on this and I had to do with how the media gets its advertising dollars. Right, okay and, first of all, the media got their advertising dollars taken away. Okay, because facebook and google have 70 percent of the ad money. Now just those two companies. Yeah, okay, so a lot of the media had to turn to a Subscription model so for example, let's take the new york times. Yes and you know not my, you know it's not a paper that represents my political interest, but I always found it an informative paper. There were always good articles up until I would say, probably 10 years ago, okay, and and the reason was they made their money from newspapers that went to the street every day. Know that and whoever wanted to buy the new york times would buy the new york times. Yes but they were very thick papers. The daily new york times was a paper and you know a lot of the pages. I mean 40 percent of the space was. Advertisers you know, yeah, yeah, yeah. Well, what happened then? When the, the advertising dollars went away, they had to go to a subscription model and therefore they just moved to the part Of the population whose politics agreed with the new york times, and they lost everybody. His politics didn't agree with the new york times. And the same thing happened on on the other side of the political spectrum. So, for example, great bark, which is now a powerhouse On the, you know, on the internet that a strictly an internet. That's strictly an internet media company. Dean: Yes, town hall. Dan: Yeah, news news max town hall. These didn't exist. They really didn't exist. You know, 10, 15 years ago but, what people going to drift from the you know the media sources that they used to go go to because it just favored one side of the political spectrum. Look for new opportunities and these other, these other real, clear politics is another one real court pox has as emerged, and so that's what polarized things was the disappearance of advertising dollars. Dean: Or the. You know, it's really interesting that you just brought something up that I thought about, that. You know the New York Times print edition, you were any. You had to get the whole newspaper and so you're getting all of the things, but when you're online, it's all parsed out to the individual articles the clickbait and who they're attracting, and then it made more sense to lean into the audience that you are attracting, right, that's. So the bias became more pronounced, I think right or evident. You couldn't, on balance, balance it out in the entirety of a print edition of the newspaper, because it's only individual articles and pages that are getting attracting the traffic, you know. Dan: Yeah. Dean: That's something. Dan: Yeah, so I mean there's many other reasons besides that particular one. But from an economic standpoint that was the main economic reasons why polarization has happened, and you know, and it's become much more subjective to the reporting has become much more. You know, they're not reporting on the facts, they're interpreting the facts and commentating on the facts. So you don't have reporters anymore, you have commentators. You know. You know the reporters are building them the political message into the reporting of the facts. You know, and I mean, for example, you can't get any reporting on global, on weather you know weather, you know extreme weather without somebody interpreting as just another sign of global warming, which is, global warming is not a scientific issue, it's a political issue, right, right, right, yeah, yeah, the science doesn't support it. I mean, yeah, it's going up, but we're coming out of an ice age. Dean: You know, we've been coming out of an ice age for 10,000 years, and that's what I meant, that's what I always fall back on that, dan, that somehow we lifted ourselves, the planet somehow lifted itself out of an ice age without the aid of combustible engines and fossil fuels. Yeah, so somehow that was the it was possible. You know it was happening before. Dan: Yeah where I live in Toronto. I was under about 500 feet of ice Right. Dean: Right, right. So, the big thaw. Dan: Yeah, it takes a while, you know, for glaciers to actually, you know, and it's just a gradual warming up and then there's periods when it, you know it dips down. You know that you got ups and downs and you know the temperatures. You know the temperatures, you know, and there's fluctuations. You know the the heat. Climate doesn't actually exist. Climate is a statistical average. All the weather, like, yeah, where Valhalla, where you are, the climate in Valhalla is totally determined by 365 days of temperate. You know of weather and they're just measuring it and they call that the climate. But, nobody experiences. Nobody experiences climate. Dean: We experience weather. Dan: Yes, climate is just, it's just an abstract term to measure. You know, all the weather in one place and climate change Even, yeah, even, in Valhalla, probably, where you, where you are, are you shaded by the oak trees? Dean: We not particularly. I mean it's, they're there. No, it's not. The whole house is not shaded by oak trees, but there is shade in the neighborhood, yeah. Dan: Yeah, but it's really interesting that if you where you go for coffee. It might be an annual average. It might be one degree warmer where you're getting your coffee than where people live. Dean: Oh, global warming. Dan: Yeah, well, you know, it's kind of like I was thinking about all these yeah. Dean: It's like you know Deming I was sort of in rereading Deming lately and you know one of his, his, the funnel experiments, where they would, you know, move and adjust the funnel based on the last result. So it's kind of, and that created the greatest variation by you know adjusting with each data point, as opposed to you know adjusting the system. Dan: Yeah, well, here's the thing, that one of the you know you had the polar bears as one of the symbols of global warming. Remember the polar bearer thing? This was Al Gore. He got on the. You know the polar bears, the actual, actually the population of polar bears, and there aren't a lot of them, but you know, they're in a particular latitude, above a certain latitude line, going or going around the world, and their populations actually increased since he started making a prediction that they would be gone right now. So they've actually increased. But the other thing, that the other thing is really interesting are the Maldives. The Maldives about a thousand islands in a cluster in the Indian Ocean and the Maldives have been petitioning the UN that they need to get a lot of money because you know they're sinking in the sea. The average height of the islands. You know, and there's, you know, there's a thousand, I think there's a thousand in the what's called the Maldive Islands, and you know, it's about two feet above sea level. So they said well, you know, in 30 years we'll disappear. So we have to have massive money to redirect our population. And but actually the the geography of the Maldive Islands, maldives, has actually increased over the last 30 years. They've got now more land than you know, than they had. You know. And all of a sudden you say, well, why'd that happen? Well, they said, we're trying to figure out why it happened, you know, and what about the problem we're? Trying to. We're trying to figure out why it happened. You know which? One is that everything that we were saying before was based on ignorance. Dean: That's a good explanation. Exactly. Dan: Yeah, but what I was going to say? I was just thinking about this the other day. When you look at every cause, you know political cause, you know whatever cause you have, it's about money. Okay. Dean: Yes. Dan: And every movement is a money making machine. Dean: Yeah, that's. It's pretty cake or wrong really following the money. Dan: It all comes down to Jerry McGuire. Show me the money. I'm going to explain any movement on the planet. Where's the money moving? Is the money coming in or is the money going out? Dean: Yes. Dan: Yeah, it was so funny because the Israelis, I think, 10 days ago, killed, I think, the number three Hamas guy who was living in Beirut. Wow, he was worth four billion a year. You know he made like four billion a year. And they've got the top six and they said you know we're going to find you and we're going to. You know we're going to kill you, but the top guys who don't live in Gaza, they live in Qatar. Dean: Yeah. Dan: Qatar. The pronunciation is Qatar. They're living in Istanbul, they're living in Beirut and I bet these are nervous people. Dean: I bet yeah, yeah, could you imagine? I mean, that's kind of. It's an interesting. I had dinner with Leigh, or Weinstein, the other night, two nights ago, and you know we were talking. I didn't realize this, but you know he said there's only 15 million Jews in the world, the world, yeah, I would have thought it was way more. I mean, that seems such. Dan: Well, it tells you the impact of the Holocaust or the Second World. Dean: War yeah. Dan: Without the Holocaust, there'd be now 35 to 40 million 40 million Jews. I saw a projection once. That's how devastating. Dean: It was, yeah, at one point. Yeah, the Holocaust was probably 40% of the Jews. Which, yeah, if you implicate, I mean track that out. It's just like you were saying, yeah, probably 30 or 40 million, that would have. That would have been. I mean it's pretty, it's crazy, and the eight of them are in Israel or whatever, right, so that's. Dan: No, it's not that high. Dean: No, it wasn't it. Dan: Actually Israel, just to surpass the United States, had six for the, you know it's not a fast growing a population. Dean: Israel matters. Dan: And I think they're at. The Jewish population now is could be maybe seven. It's on the way to seven, yeah. Dean: Okay, so I wasn't that far off, yeah. Dan: I think New York City itself has, New York City itself has two million. Dean: Wow. Dan: Two million. Yeah, yeah, that's wild. Yeah, you know they have a lot of history, you know. I mean, you want to know about what's happened to them over 3,000 years. Yeah, they've got a lot of history to talk about, you know, and what a self-granted is, and so so, anyway, yeah, it's really interesting, but they're not confused about who their enemies are. Dean: Right, yes. Dan: Anyway, I think it's meal time for you. Dean: Yes, that is exactly right. I have wonderful. Dan: What are today arriving? Dean: Well, today Dan today, Dan, I have the Tuscan grilled pork chops arriving today with some broccoli, it's so good, it's very good and so yeah, I'm excited this so far this has been a really good. You know, removing of discretion in the pricing. Dan: Row number one do not give Dan Dean Jackson discretion. Dean: Right, exactly so. It allows, it allows rational Dean to make decisions for future team. Dan: Yeah, and I get to enjoy them and it's projected into the future. Dean: Yes. Dan: We're into the future. Dean: Yes, which is great, and so that, just for people listening, have discovered with in collaboration with Jay Virgin, we discovered we've chosen 10 power meals for me that are available on Grun Uber eats, and, using the pre order feature, I'm able to establish these deliveries at 12 o'clock and six o'clock and so bookend my days with these pre healthy meals. So so far, so good. Personal wisdom, yes, fantastic. So stay tuned. Dan: Yeah, anyway, this was really good and this is about weather and location and dwellings. Dean: And very interesting discussion. I love it. Well, have a great day, dan. A week, great week in Chicago, and then are we on for next week. Yeah, yeah. Dan: I'm back in Toronto next week. Okay great, I can try. Yeah, all right. Okay good Thanks, bye, bye, okay. -
In today's episode of Welcome to Cloudlandia, we take you on a journey through history and our complex relationship with time and its perception. We discuss hidden economic forces that shaped pivotal history and debate if we live in the "best or worst of times." I share my experience with breaking free from television, only to be pulled back by sporting thrills and gripping shows, a reminder of how addictive media can be.As we wrap up our discussion, we reflect on exciting developments on the horizon. We celebrate entrepreneurs who have adapted their businesses to thrive online.
SHOW HIGHLIGHTSDean talks about time perception and the fascination with having foreknowledge of events, particularly in the context of financial markets and the desire to possess tomorrow's news today.We explore the human ability to adapt to a wide range of temperatures, humorously comparing our ancestors' robust survival skills to modern reactions to climate change.Dean reflects on the concept of whether we are living in the best or worst of times, citing both the remarkable conveniences of modern life and the psychological challenges posed by the battle for our attention.Personal anecdotes include Dean's success in abstaining from watching television for over five years, despite being tempted by his loyalty to sports teams and the immersive experience of a Netflix binge.There's a discussion about the skepticism surrounding medical advancements and the difficulty in discerning credible health information in an era of conflicting opinions.We examine the impact of technology on spontaneity and control in our lives, touching on smart devices and drawing a parallel to the controlling nature of HAL 9000 from "2001: A Space Odyssey".Dan shares insights on entrepreneurship, reflecting on the adaptability required to thrive in the digital age, such as the growth of his coaching program and the shift from in-person workshops to online formats.We delve into the process of book production, noting the importance of releasing work to make room for new ideas and discussing technological advancements that have expedited the process.Dean talks about integrating AI chat into books to allow readers to interact with content and contemplates whether AI could help guide readers through material by asking questions.Coordination for an upcoming trip to Chicago is mentioned, where Albie will be joining Dean and Dan, indicating excitement for the visit and the promise of future stimulating discussions.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
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Dean: Mr Sullivan. Dan: I'm almost tapping in here. Dean: Almost. That's exactly right as close as you can get without going over. We're you know we're going to be 12 hours away from it here, it's all very exciting. Dan: Yeah, yeah, we were talking to Kim Daniel. He now calls himself. Daniel White and he phoned us from birth Australia from the future from the future from the future. So they're already. They're already into New Year's yeah, that's so funny. What a weird world, what a world for a world, you know. Dean: I saw an infographic that there's an island. There's two islands up where Russia and Alaska joined. They're separated by three miles. You can see the other island. I like it once called tomorrow Island or something. What the American side is. You know 24 hours difference because it's right after the straddle the line divides them is the international date line. So they're three miles away, and yet they're 24 hours apart. Yeah that's really interesting. Dan: You know people often have these quizzes. You know it's either you're reading the quizzes or you're being asked the quiz. Yeah, and it's. Dan: if you had one superpower, what would it be? Have you ever had anything like that, so many? I have you know I think about or you were you were a witness to this question being asked. And mine is that I would like to have tomorrow morning's Wall Street Journal yesterday. Yeah, exactly Exactly. How great would that be, that could be. Dean: The thing is literally what you should. That could be a loophole, Dan. Maybe we should go to these islands and subscribe to the Wall Street Journal on tomorrow Island. Oh man. Dan: Now take a bit of work. I mean, you still have to learn what to look for, and you know you'd have to have the means by which you could, and but that just reminds me. I think everybody would like to have that superpower. Dean: They would like to have advanced understanding of the future Well you know what's so funny is one of the things that I wanted to talk about today, because it's, you know, explore. This idea is because I ranked it up there as one of the top concepts of the year for me, and that is guessing and betting, and essentially, what you're saying is it's absolutely true. The reason that would be so valuable is that it would bring certainty. If you look tomorrow and see what the closing stock price of a any stock was today. If you knew that in advance, that it starts out at X and it's going to be X plus. Y at the end of the day, you're betting with certainty, and that's a pretty interesting. That's what I really thought about the that concept, and I'd love to hear a little more, because well, I think it's, I think it's been. Dan: It's a thought that's been in the human brain since the first humans. Dean: Yeah, I agree, you think that not knowing, I wonder where. I wonder how would that have manifested itself then in the beginning? Knowing where, the, I guess what would it be? Knowing where, the where the food is going to be, or something. Dan: Well, I think, you know, I think probably it manifested itself in the first days of people just noticing the weather, you know, like wherever they were, that you know, that. I mean I think they probably, if you did Colby's back then, like a Colby profile that that the earliest humans really varied in terms of you know what they were skillful at and what they focused on Okay. And. But my sense is that there were some people who were more conceptual, who could notice patterns better than others. And they could make sort of predictions which you know as it regard weatherers. That regarded, the wildlife around them or the you know. The you know availability of food. They would immediately go to the top of authority and in whatever group they were, because they just had a sense of what was going on and a better sense of tomorrow than anybody else did. Dean: Yeah, that's really yeah must have freaked, I mean, imagine, not knowing with. I guess the first certainty would be well, even though the sun went away, it's going to come back up again, Yep, and then getting that certainty that, okay, there it is. And wait a minute, it's colder this time of year than what's all this white stuff. I subscribe to the Gary Halbert philosophy. He had a saying that God gave us a sign by planting palm trees in all the places that were suitable for human habitation. So if you wake up and you don't see any palm trees, keep bending south. That's his philosophy. If you see palm trees. Dean: You know you're in the right place. Yeah. Dan: Yeah, and then you know you, it's very interesting. Everybody worries about global warming or they are making large amounts of money warning about global warming. I think that's more of a ladder than it is that they're actually worried. I think they've discovered a new way to make money? Yeah, but but if you think of the variations in temperature that humans can deal with, okay. So, for example, in North Africa, in the Sahara, people go about their business when it's 120 degrees up, 120 or plus, you know, in the Sahara. And at the same time there I've been in Alberta in Canada, when it was 44 below and everybody went about their business. Speaker 3 Yeah, so that's a difference, that's a difference. Dan: Fahrenheit wise, that's a difference of 164 degrees Okay. And humans at one end, people are going about their business. That's the other. They're going about their business and they're freaking out about a one degree change, one or two degree change. And I said I mean, who of us doesn't go through that, even you know, in idyllic spots like where you live? Yeah, there's still a variation of 20 to 25, maybe 30 degrees during here, right, Right. Dean: Yeah, no, it's been. It's been a little cold here Like I. Literally, I almost had to wear socks with my shorts today, dan, it's that's how chilly it was, wow, yeah. Yeah. Dean: And I have a hoodie on Wow. Just to stay one because I'm committed. I'm still sitting out in the courtyard have you done trauma? Dan: Have you done trauma therapy on this? Dean: No, you know, the funny thing about I mean, what they call the whole climate change is, you know, if we look back, it's a fact, scientifically accepted, that we were in an ice age at one point and somehow, without the aid of fossil fuels and combustible engines, the earth warmed itself out of an ice age. And now we're having a nervous breakdown that we're gonna, because of combustible engines, throw the whole thing off into. Dan: I don't know, it's just See as an entrepreneur talking to an entrepreneur. That proves to me that there's money to be made in nervous breakdowns. Dean: Give people nervous breakdowns. That's the thing, yeah, yeah. Dan: You know, it's like the Jerry McGuire movie. Remember Jerry McGuire movie. Dean: I do. That's a great movie. Where's the? Dan: money. Dean: Yeah. Dan: Show me the money. Show me the money, show me the money. And I think that when you're trying to analyze any event on the planet which is being interpreted in economic, political well, not economic but political, philosophical terms, I say I think your first question has to be okay, who's making the money? here yeah right. Dean: That's absolutely true, absolutely true, and it's gonna be. Yeah, I think that you know I was sharing a couple of weeks ago the idea of my contemplation on whether this is the best of times or the worst of times. Dan: And the answer is yeah. Dean: That's exactly right. But what I realized is that there's, in terms of every physical measurement, every convenience, access to information, democratization of virtually everything. It's the very best of times. There's never been a better time than now, and on the worst, the best things that I could come up with are the most, you know, the things that would qualify as making it the worst of times, where all the battle for our minds and it's that creating those there's a lot to fixate on. You know that really has nothing to do with us in. You know, in reality, like when it's all mental, the inner game is really the battle, for Dean Landia is strong, you know. Dan: Yeah, I think it's true, and just to bring you know the latest update, I'm now in my Almost six, five and a half years of not watching television. Dean: I know I thought like amazing. Dan: Yeah, and, but this was sort of the test for me this fall, because I'm from Cleveland originally and. I have the normal sports loyalties. Like I rude right, you know, I root for the teams I rooted for when I was eight years old and the Cleveland Browns are having a really quite an extraordinary season as the result of a 38 year old quarterback. Yeah, I've heard his name Joe Flack, oh, oh. Who was sitting on a. Who is sitting on a couch Watching television or lying on a couch? Six weeks ago, when Cleveland went to their third quarterback of the year, went down and they brought him in. And he's been easily the best quarterback in the league over the last four or five years. Yeah and Just, I mean he's. Here's the Hollywood ending that they go to the Super Bowl and this guy comes off the coach and wins the Super Bowl. That's a great. Dean: Yeah, it's the Kurt Warner story right. Dan: Oh yeah yeah, this is even more because Kurt Warner was about 31 or 32, yeah, when it happened, but this guy's 38. He's he played 16 years and nobody wanted in this year. So it's just got all the makings of a great just a terrific Hollywood script you know, and. But ask me how much? What? How many minutes of Watching the Cleveland Browns this fall have I done? Dean: well, you told me your secret Was that you watch the YouTube summary of the game. Dan: Well, first of all, I watch whether they won or lost right, okay, perfect yes. If they lost, I don't watch the summary if they win. I watched the video. And what I've discovered I? Dan: what I've discovered is that no football game has more than 10 minutes of actual highlights. Speaker 3 Right. Dan: Yeah, and then? The one I like the best is where they just show your team's highlights when they want, which is about five minutes. Yeah right right, right. Dan: So rabbit pan. First game was 97 Jim Brown, olive fame and perhaps the greatest running back of all time. It was his rookie season and he broke the one game rushing record Day for touchdowns 200, 200 plus some yards. That was my first and I was addicted. It was like drugs, right. You know, you don't you give the first sample away free, and then the drugs do the selling for the rest of my life. Yeah and so anyway. But, tempted as I may be, this fall I did not watch a minute of television. Dean: Wow, that's great, and you know I'm watching the. Dan: I'm not watching the highlights TV, as a matter of fact, I'm looking at the TV. It's across the room for me. And. Dan: I don't even know where, I don't even know how you turn it on, oh, boy. Fantastic. It's like the Dark Ages. I've lost abilities that the Romans said. You know the whole. Dean: You know, on the other side of that spectrum is Yesterday. I had two amazing things happen. So yesterday I Got up and I got coffee, and sometimes what I'll do is I, like Jerry Seinfeld had a series called comedians in cars getting coffee and it's just a fun. You know they're 10 minute episodes, 10 12 minutes kind of thing. I think I'm someone in, so I sometimes I'm having like coffee, I'll sit there and I'll watch a comedians in cars getting coffee, and so I turned on Netflix to do that. And Netflix has this thing of pushing to your home screen, you know, through your algorithm or whatever, the thing that would be the most interesting to you, probably. And there was a series called money heist, which was a big thing. You know, in 2020, when we were all in Lockdown based, this money heist series came on and everybody got, you know, fully addicted to it. It was really well done. It was just from Spain and it was Dubbed with English voices, but really well done. So, in any event, the third installment of this money heist series was front and center on my Netflix home screen yesterday and I Ended up no, this was Friday, sorry, I ended up watching the whole series on that Friday and the funniest thing, dan, is that I, for the entire day, thought it was Saturday and I didn't realize until the end of the day that I got an extra day. Do you have those things where in the holidays the days just kind of blend all together? Because I haven't had. Or anything you know and the way you do that, in the way you do. Dan: We each, we all have our own approaches, you know, right on that was so. Dean: That was the funniest thing. I watched the entire series of Fantastic and, but it felt like I just borrowed from my leap year day. Dan: Something got that day. Now I'm thinking got. Dean: I said something got heisted. That's exactly right. Dan: That is exactly right. Well, you know, everybody makes a big deal about this today, but I don't think it was any different. Everybody wants to make Case that the world and humanity has never experienced before, of what we're experiencing to work, and I resist that thought. And I say well, first of all, we don't know, do we? I mean we? I mean we don't know what was going on in the world when we were five or six years old, you know, I mean yeah. I mean, we were just struggling together handle on walking and running and Everything else. But people make all these things like Something like this has never happened before in human history and I yeah. I said first of all, vast majority of people haven't got a clue what happened 10 years ago so you know. I mean and you know some of some people it's last week and. Anyway, and I said actually probably, we all want to believe that our own age is something special. And I said okay, well, that's something to remember that regardless of what age you're in, people want to believe that it's sort of special. Okay, and I get that, but my sense is it's always been special. One it's always been special, or two it's never been special. And but if you go back, and If you go back and read the thinking of people, where we actually have the documents Greek 2500 years ago, totally understandable, translated and Very thoughtful and you could learn a lot from these guys. Okay so so are there people smarter today than our Air stock? I don't know, because I'm not sure how you would compare a smartness over in 2500 years. Dean: Well, I mean, I think you can point to certain things. I mean you can point to Even just in. Let's just take medicine. You've just returned from your second trip to Buenos Aires to get stem, stem cells for generating cartilage in your knees Right and others and others. Dan: So it's turning into. It's turning into repair and also prevention. So they're now doing proactive stuff for you know your brain and your vascular system and everything. Dean: Oh, I remember. Yeah, so you know. I remember walking in Regents Park in London with Jamie Smart. We were walking around and he was telling me, you know he had written his new book at the time Clarity was out and he was saying how, in the 18, people thought that bad smells cause disease and so people would walk around with posies and fragrant things to ward off disease. And turns out that it was germs that caused this disease. And so when you think about, you know, 2,500 years ago, advancements in medicine, you know we were, I mean, leaching and you know bloodletting and all of these sort of you know superstitious things I think were happening and they were thinking that some diseases were demonic possession. You know that's really what was going on, that bring people had seizure, that they were possessed by the devil or by demons. And so now you fast forward to today and we have DNA that with certainty can point to what your genetic predispositions are, and stem cell, you know, can go in and repair or modify those things. I don't know. Dean: I mean, I think that we are, I think, life expectancy. So I think in many ways we're constantly ratcheting forward society, right, and I think, with now access to you know it used to be. If you just take even 50 years ago, you know it used to be that all of the research and development and advancements in medicine were all done in silos, where you know proximity to those people or you know had to be around. And now we're at a point where every advancement that's documented and available is, you know, instantly analyzable by artificial intelligence and machine learning. So we have access to not just our own thinking but the analysis and you know computation skills or whatever, to everything to the hive mind. You know. I think that's really what we've evolved to. Is that you know it's not individual thinkers who you had to. 2,500 years ago you had to be in at the Agora to listen to Aristotle talk, to get the wisdom of Aristotle, or somebody had a scroll that had written down something that he said. You know Now it's like everything I don't know. It's such amazing things that we have access to everything that's ever been said and can project forward in the style of what Aristotle would say today about certain situations. Like you told me, your story of having something interpreted and written as Shakespeare would write it in the Iambic pandemic right, and so I don't I mean, it's like in certain things any argument that today is not a pinnacle of achievement or Well yeah, I think we I've been, you know, pondering over the years what constitutes smart, because it's very clear to me that you can find examples of people thousands of years ago. Yeah. Dan: If the person were in the room and you could understand the language they were speaking they would strike you as being very smart. Speaker 3 Yes. Dan: Okay, and the couple of weeks ago in Congress we had three presidents of prestigious universities who, over a period of about 15 minutes, indicated that they're not very smart Harvard, mit and Penn, okay. And they were asked a fairly simple question Would anything happening on your campus in advocating genocide to Jews, with that constitutive violation of code of conduct? And they couldn't answer the question. Somebody 2,500 years ago could answer the question. So my sense is it's kind of like you're as smart as who you hang out with. Yeah. Dan: And you're as smart as your ability to deal with the your own unknown factors, like we all have unknown factors, and so my sense is that intelligence and smartness has to do with your creative response, or your either creative or reactive response to kind of the conditions that you're living in. You know. You know, and, for example, it's pretty well known now that the people of the South Pacific pledged all over just understanding the color of waves. They could see that there were different variations in the color of the water sea water and they could make predictions based on that. I doubt if there's any human beings today who can do that. Yeah, but I wonder yeah, I mean that's so the thing that I'm saying, I think that human intelligence is kind of a constant and you know, people in the earliest humans were kind of smart in relationship to their circumstances and we probably couldn't survive for a day what they could survive for a year, you know, because we didn't have their knowledge and experience. So I think we have access to great medical breakthroughs right now, but I haven't met a regular doctor yet that knows any of those breakers. Dean: Right? Well, because there's a whole. Dan: I just use my general. I just use my general practitioners for drugs drug dealers. Dean: Yeah. Dan: Good drug dealers. Dean: Yeah, but there's a whole. You know there's a whole, especially in these medical things. There's a lot of. That's one of these nervous breakdown things that there's a whole lot of. For every advancement or every miracle cure or protocol, there's someone, there's a vocal and official sounding opposition to it. Yep. Dean: It's really. This is where it's really difficult. Dan: You can count on that. Is to discern what the yeah, because somebody's pension is at stake, somebody's reputation is at stake, somebody's livelihood is at stake because of something new, because of something new Because they stopped growing 20 years ago and they've been on autopilot and suddenly they've been interrupted. Something new what we've? Dean: got to stop. Is you look at something as devices, as vaccines? That's been the. You know the number one kind of contention in the last four years is the whole. You know the on both sides. You know it's either is it a miracle or is it killing you Is. You know and you don't know the normal answer. Dan: The answer is yes, and the answer is yes. Dean: Yeah, I mean it's so funny. But true, right Like so. Dan: I mean the whole thing, that there was some wisdom, that they had before COVID, which they disregarded. One is that what you have to do is go for the 65-year-olds and older and protect them. Yeah. Dan: Protect the humans that are over 65. That's because there's a likelihood they've got a lot of other conditions that this will put them over the edge. This new thing will put them over the edge. Okay, no they want to start at six months old, they want to start at a year old, you know. Yeah. Dan: I mean, the masks were bigger than the child's head, you know Right, and everything like that. It had nothing to do with medicine. It had nothing to do. It had a lot to do with control. Yes, yes, and I don't know if we've learned anything about vaccines over the last four years, but a large portion of the public has learned not to trust healthcare experts. Public Right, especially public healthcare, that's what we've learned. Yeah, I mean, that's what we've learned Exactly. Dan: Yeah, like, don't go to the water hole at sunrise or sunset, right? Yeah, I mean, that's the truth. Dean: Right. Dan: I mean creditors show up for easy eating. Yes, you know. So my sense is a lot has been learned over the last four years, but I don't think it had anything to do with vaccines. Dean: Yeah, yeah, I agree, and that's, I think, from the you know, for the general public, for people you know observing this, it really creates the sense of you know, nervous, breakdown level things, of you know that there it feels like you're there's no right answer, that it's wrong. You know that you're either COVID's going to get you or the vaccine's going to get you and you can't make the right decision. People are not there's no uncertainty in the decision. Dan: Are your Tesla is going to explode. Right, exactly, or they're going to you know, and there's the thing, right. Dean: That's all part of it. That's what your Tesla is going to be shut down. You know that the government's going to control. Yeah, I mean, there's so much, yeah, I love this. Dan: You know, I mean I'm not. Babs loves her Tesla and she has the same model you do, and she's had it for six years and she loves it and I love Babs, so it works. But I really liked my Beamer. I really liked the Beamer we had before. Dean: You know what? Dan: It didn't get any smarter in the garage overnight. And when the car goes into the garage when the car goes into the garage before dark and we close the door. I don't want a smarter car. When I pick up the phone, oh my goodness. Dean: You know, what's so funny is I think it's so presumptuous, so fun. I wake up, I get in the car and it tells me it's nine minutes to Haven Bakery, haven Cafe. It's like telling me that. Or at Honeycomb Cafe, it's telling me nine minutes, traffic is okay. It's presuming where I'm going. Dan: Well, why can't you just take a chance? I wonder how the traffic is going to be this morning. To see that there's a pleasure has been taken away from me. Yeah yeah. Dean: It's so funny, right? I don't have any, you've got certainty and I just push the button and let it drive me there. So that's the greatest thing you know. It's so funny. Dan: Yeah it's like you know it's 2001,. Stanley Kubrick's movie. What was the astronauts name? I forget, but that Hal was talking to us. What do you think you're doing? Was it Doug? Or I'm trying to think he's. Hal Dave. Dan: Yeah, hal was the computer you know yeah. Which is just IBM. You know, if you take IBM backwards, you come up with Hal, but anyway, and it's saying what do you think you're doing, dave? You know, like that. Dan: It's nine minutes to the coffee show, Dave. Dean: Right. Why are you turning left? Speaker 3 Yeah, yeah, why are you? Dan: even wondering Goodness, that is funny though that your car. Dean: You wake up and your car is smarter it was. Oh man. Dan: Oh, you said it at the beginning. You said it was the beginning. Dean, that's all a fight and competition for your brain, that's what it is. Dean: It's the absolute truth you know, and I think that you, you know, I think you've cut off the good portion of that access to your brain by removing yourself from programming television and you're becoming the program director. Dan: Well, think about this as an entrepreneur, that if you want to know the distinction between an entrepreneur, and a non-entrepreneur you know and I think about this a lot because I've been at it for 50 years right now, and I've asked that question a lot, you know. Do you think entrepreneurs are born? And I said well that I couldn't attest to it. Yes, they were born, but you know, or you know, is it learned? And I said well, I don't know the answer to that question, but I would say that the entrepreneurs I know were on a path that was decidedly different, probably before they were 10 years old. They weren't going along with the crowd, they were. they were doing something individual, kind of on their own because, they were very curious about something, and most people who aren't entrepreneurs were more socially addicted. You know what did the group think and what they had, but if you think about that, you're a self programmer. The big thing about entrepreneurs is that we're self programmers, in other words, we program the next day, we program the next week, we program. You know, here we are on New Year's Eve and both of us are programming the next year and it really doesn't have to do with anybody else's programming. Dean: Yeah, that's the greatest thing. This is going to be a big 2024, it's going to be a big year. I mean you're about, you're going to turn 80 in. Dan: May, yeah, and it's 50 years coaching 50 years coaching since and the company. The program is 35 years old, so yeah, they're at 35th and yeah, I mean, yeah, they all three of them happened this year, but but I mean we just came off our best year ever. I mean just in terms of you know new people into the program and everything else. Yeah, we hit 52, which was great. 952 new people in the program that's awesome, and except for two presentations, I didn't have anything to do with that. That's a real, that's a real good measurement for me. Dean: Yeah, for sure. And now this year, this will be your first year with only free zone workshops. Dan: No that was. Dean: This was your first year. Dan: Yeah, this I stopped, I stopped. I'm just trying to take one. Did that Cross over? That's what I'm wondering, yeah. Dan: No, it was January of last year, January. Dean: Okay, so this year was yeah, I've gotten a full year full year with only free zone. Dan: Yeah, right, and you know, really caused a lot of tension for a lot of people in the company and everything else and I said, well, it's going to happen sometime. Why don't we just make it happen right now? Yeah. Dan: And you know there was pushback and you know the usual sort of thing. But my way of creating change is just to create a vacuum. Yeah, right, something's going to fill it. Speaker 3 Throw your hat over the fence. Yeah. Dan: So I announced in the middle of just trying to take care. I announced in the middle of 2021. So it was June of 2021. At the end of 22, I'm not going to do any more 10 times workshops. Right, yeah, I remember. Dan: People said, well, how are we going to do this? And I said my security clearance doesn't go that high, I just have no idea. I just know that after the end of next year I'm not going to do any 10 times workshops. Okay, and. I've done this enough in the past. People and Babs and I had already worked this out, so that wasn't Babs and I are saying that something's going to happen. Well, that's not negotiable. Dean: Right, yeah, that's awesome. Dan: But we have five coaches, who you know, who had to jump to the next level, and they did a good job and the renewals are more or less the same as if I was doing the workshops at the end of the first year, pointing off here, pointing out there. So you know, and you know, and I think we had 180 people who moved from the signature level to the end times. So that was great. Dean: Oh, I didn't have a. Dan: I didn't have anything to do with that, and the more things that can happen in the company that I don't do or don't even know about, the better I feel. Speaker 3 Yes, yes, that's yeah that's pretty exciting, I'm talking about. I'm talking about. Yeah, no, I bet it. Dean: I'm sure any dip in the you know 10 times conversions or whatever was offset by people in 10 times who want to stay with Dan moving up to freedom. Imagine that was offset by that. Yeah. Dan: Well, it pushes. It pushes both ways. But the one thing that we realized, that I hadn't thought of that. Really worked out great, and it's only because of COVID. It's the two hour. Zoom workshops, yeah, so every quarter. Dan: I do six two hour 10 times workshops and I do two hour free zone workshops and that little two hour thing, which was only possible because of COVID Nobody, nobody watched Zoom before. Covid has made a world of difference. It's made a world of difference. So I was only going to do that for a year and now I'm going to. I've extended it to the end of 24. And I like that yeah. Dan: But I like it, I like it and everybody else likes it, and it seems to work. But I don't think that would have ever happened if I hadn't just said no more full day in-person workshops. Dean: Right, yeah, that's fantastic, so you're coming up now. This is interesting, then the when did your quarterly book? Did that start on your birthday? That was the end of the end of 2014. Dan: So next December it'll be book 40. Dean: Right, okay, there you go. And we're just curious about your intention and your plan for your 80s being the best decades. Dan: Well, I'll do 40 more books because I'm not to 100 yet. So, and they're getting better. I mean, I can tell the feedback from our longtime clients. They said you know the books are really, they're really getting more interesting. They're not just program tools that you're explaining, you're doing right, doing all sorts of different things, but the insight I had, dean, was that a lot of people spend years, even decades, on books Okay, which, yeah, aren't finished, which aren't finished, right, and they they maybe have 20 or 30 chapters and each of the chapters are kind of interesting, not equal to each other but their interest. I said, why don't you just take one of the chapters and turn it out as a book? And of course you and I went through the early days when you could do this quickly, when you had the 90 minute book idea and are continuing to do that. And then I think it was who was it that came up with they could turn a book around in a week for you if you just send it in for them. Who is that Amazon? Is it Amazon? Yeah, I think it's Amazon Exactly. Dan: Yeah, amazon yeah, and we use. Dean: yeah, I mean it's yeah. Dan: And yeah, and perfectly good, you know, perfectly useful, and but we've got our own. You know print shops here in Toronto and it's a lot cheaper than in the US. We found out that a point to realize for you living in the States that getting a book printed in Toronto is about 40% cheaper than getting a book printed in Chicago, dollar for dollar. You know Canadian dollar. Dean: Wow, Even after the exchange rate right. Yeah, yeah. Dean: After the exchange rate yeah, yeah, you're, yeah. The other thing is yeah, my head. Dean: You know it's not a unique. You have a one of one style of book. That everything about it, from the double cover to the thickness of the color cover, to the paper stock on the inside and the color scheme, and you know it's one of one. There's no, there's nothing else like it. Dan: Yeah, and I've told people you know you're sitting on books. I mean you're always talking about writing the book. But where's the book? You know, why don't you just get the book finished? And they said well, you know, you know. I said I said you're thinking about it too much, you're not executed. I said just get the book out there. I said it's not going to change the world, it's not going to be a bestseller, they're not going to make a Hollywood movie out of it. So Right. And what it does is it gets some old ideas in your head out so that you can have some new ideas. Dean: Yeah, the truth isn't it. Yeah, I mean, that's kind of what a collection to going all the way back to book number one and then to book, you know, whatever you're at now I'm working on 7 right now. Yeah, yeah. Dan: Well, I get a lot out of it and of course we've got great teamwork inside the company when we started with your team actually the first one. Dean: I remember the first couple Thinking about your thinking that was the first book. Dan: And then you know, some of our team members said well, we could do this, and we could do this, and we could do this. And I said that's great. Plus, the technology just keeps improving. I mean, if you think I started that in. Where's the technology today compared to where? it was in 2014,. Dan: You know. Yeah, yes. Dan: So my cartoonist Hamish McDonald. I estimate that every year I get the productivity capability of another Hamish just because of the upgrades to software and hardware. Dean: To the tools he's able to use and deploy. Dan: Oh. Dean: Yeah, oh yeah. Dan: I mean, like I'll, we're right at the end of the book I'm working on. So we're just working on the conclusion and the program where we describe strategic coach. Those are the last two sections. So on Tuesday I'll sit down and we'll sketch out what the cartoon is going to be for the conclusion. I've got the outline, with the outline copy all done, so we can read it. Yeah. Dan: And we'll sketch it out and we'll have another meeting on Thursday and he'll be 90% finished Full color. Yeah. Dan: And we do a little tweaks and then in the last 10 minutes we say well, let's look at the next section and he'll sketch it out, and on Monday of the following week he'll be finished with the cartoon. Book one that was a 10 day process for. That was a 10 day process for one sections cartoons. Dean: Right, well, it's wild. And now I guess you know I mean book 36,. You've got all of the ear. You've evolved it into all of the ways to consume. Now you know that you've got the cartoons and the audio and the video. Dan: Yeah, so we're going to do one new thing that Dean and we could talk about this. We're going to do one new thing, probably the first quarter. I'm going to take one of the books and we're just got it down to choice of three and we're going to create an AI chat on just that book. Okay, so the entire knowledge base will just be the words that are in that particular book. And then we'll use, and Leor Weinstein is helping us with this. Dean: And then. Dan: So in addition to the audio, the video, the cartoons, the text, you'll also get the AI and you can ask the book questions and it'll answer you. Dean: Do you think, dan, this is? I've had this in this conversation. Maybe we could have a whole discussion around this, but because I you know this is a very real capability of AI right now, but I think that there's. I would rather have the AI ask me questions and guide me through the process than me having to ask the questions. Yeah because that requires me having included yeah it requires work. Yes, that's exactly right. We're inquiring, you and I, how that's exactly right, and I would much rather I would love to have an AI coach me through applying this to me. So it was hey that hey, hey, hey yeah. Dan: Well, I think you should go get in the car and take a 15 minute, 15 minute drive to the car. Dean: I think that's not you know, because somebody else. No, no, no that's brilliant. Dan: That's brilliant. Let's talk about that. Yeah because somebody else that actually indicates some intelligence, doesn't it? Dean: Yes, but the thing is that you know that application where, if I could go through a track, it's like a guided thing. If you could train the AI as a coach in this to guide somebody through where they're at and how this would apply to them, like somebody had, because somebody was training up a Napoleon Hill that you could chat with Napoleon Hill and you could ask him any questions. And I just realized that much better experience. Dan: You could have one from Jerry Spence. Yes. Dean: How great would that be right, Jerry Spence coaching. Dan: Well, he would ask you all sorts of adverts questions before you know that's, that's his book is great, by the way, you put me on to him. Yes, you know more or less his autobiography. But nice person, I mean he comes across. I mean probably a prick if he was the opposing lawyer in a trial, but he seems like, if you had him on your side, you'd feel good about him. Dean: That's exactly true. I need to reread that again. That how to argue and win every time is one of my top wisdom books. Dan: Yeah, Anyway what did we cover today? What are two or three things that we covered today? Dean: So follow the money, follow the money. Dan: Yeah, we found out about what the Hamas is about. All the money was in Kedr, you know the country of. Kedr. The three top people were worth 6 billion, 5 billion and 4 billion. So that's what Hamas is all about is about money, you know, and their racket. Dean: That's amazing. Dan: Anyway, yeah, but okay, follow the money. What's in the other thing? Dean: Yeah, I think your strategy. It's always amazed me this last five years of your disconnecting from programming. Dan: Yeah other people's programming. Dean: Other people's programming. Yeah. Dean: I think that's a big thing. One thing we did not get to talk about that I want to maybe present next time is I watched another Russell Barclay video and they're talking about executive function and the. It's really an interesting distinction but the difference between you know what and how, knowing what and how is not effective. That the ADHD brain is not. It's not inhibited in the knowing what and how to do. It's the when and the where. That is where executive function comes in and I found that that's absolutely the truth in a real. It sounds so simple and obvious, but it's the absolute truth. That's the thing about you know. Imagine if you applied yourself. Applying yourself is only evidence in the when and the where, both where, when and where. Future and when and where is this going to happen and when and where did it happen? You know what actually happened. That's the an often those don't align. I find for me that's the biggest. That's the biggest disconnect is knowing what I want to do, knowing what you know, how it needs to happen, even projecting when and where, but the alignment of you know missing the exit kind of be interesting with the intention. Dan: That'd be an interesting question, yeah because, the appropriateness of things is really not the what or the how the appropriateness is really the when and where it makes appropriate or inappropriate, you know yeah. Yeah, great topic. Dean: Yeah, how about for you? What was your take away from today? Dan: Yeah, I think that the big thing that I'm zeroing in is the bet that human nature is fairly constant and that changing times simply means humans using different capabilities that they've already developed for new purposes, but the basic human nature remains fairly constant, and the more I mean it was, you know, was Jeff Bezos was asked what do you think's going to change most in the next 10 years, and he said the thing I'm most interested in what are the 10 things that aren't going to change? Yeah next 10 years, because you can actually bet on those. Yeah bet on those better than what is going to change Awesome. Dean: Well. Dan: I think we, I think we, each of us, says on our part today I think so Absolutely. Dean: I can't believe it. Let this quickly Alas, it did so, yeah, and. Dan: I'm we're in the schedule for Albie in Chicago next week. But we're in the schedule, so I'll talk to you from Chicago. Dean: I love it. That sounds great. All right, happy New Year, dan, to you and Babs. Have a wonderful night. Okay, we'll talk to you soon. Bye. -
Today on Welcome to Cloudlandia, we explore the effectiveness of small gatherings and the meaningful conversations that can be had through them. We talk about how small workshops help establish a richer exchange where each voice can fully engage. We examine the nuanced difference between self-promotion and truly understanding clients, inspired by Walter Payton's philosophy of emphasizing outcomes over features. Entrepreneurs rethink their approach after test-driving innovative thinking tools highlighting benefits. Later, we unpack exercises that optimize communication and outcomes. The 'who, not how' focus and 'self-milking cow' concept streamline processes.
SHOW HIGHLIGHTSDean explores the influence of group size on workshop conversation quality and how smaller groups encourage more unified discussions.A new thinking tool inspired by Walter Payton is discussed, which prompts entrepreneurs to emphasize outcomes and benefits in their market presentation.We touch on the importance of 'field reports' over 'book reports' for showcasing tangible, real-world business success stories.Personal testimonials from entrepreneurs highlight the Strategic Coach program's transformative effects on both their personal lives and businesses.Dean shares insights on achieving "dream come true" outcomes for clients, stressing the importance of being genuinely interested in clients' experiences.A health practitioner's journey is spotlighted, from selling a low-cost ebook to offering a comprehensive service for reversing type 2 diabetes.The concept of the 'self-milking cow' and the 'who, not how' approach is examined for improving efficiency in lead generation and client relationship management.Initial success stories from the real estate division's accelerator program demonstrate the practical results of innovative business models.Dan shares his personal health journey with stem cell therapy and neurofeedback, noting improvements in cognitive function and overall wellness.We discuss the role of blockchain and smart contracts in protecting intellectual property, with a nod to Dean's experiences after returning from Argentina.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan. Ah, mr Jackson, welcome back to. Dan: Cloudlandia. The world is still going on as it was before. Dean: It was the best times it was. Mr Times, welcome back. You've been expanding your footprint on the planet. Dan: I have. I have yeah, I've got to do something about that. I'm maybe a new pair of shoes or something like that. Yeah, we were at Genius in Scottsdale and then we were in Chicago for a week and we did the smaller free zone workshop, which is different because you know, it was about 20. We had about 20 and it's very interesting. I've never really quite figured out what is the optimal size group where you get the best conversation but it's just different. You get different kinds of conversations. I agree, yeah, yeah, yeah. Dean: I find out with my breakthrough. Blueprint events same thing, Like. what I find is 12 is the maximum size If you want to have one conversation. We're around one boardroom table, everybody could see the whites of everybody's eyes and keeping the conversation all front and center. When you get even to 14 people, you get into a situation where you end up having fractured conversations. You got a conversation over at this end of the table and it's less. Yeah, it's harder to have a breakout conversation in a small group of 10 or 12 than it is in 14 or 16 or 20. Dan: Yeah, very interesting. Yeah, we push for the 40 to 50, and then we have individual breakout groups throughout the day and make sure it depends on what your objective is. I think with your case it's very important that they get a unified sort of understanding of the eight profit maximizers. Dean: Activators. Dan: Yeah, activators, yeah, I think you should make a maximum, since you're going for profit anyway, I think you that's right. Dean: Yeah, that's exactly right. Dan: You're putting in the work. You're putting in the work anyway. Dean: That's the advanced program. Dan: We'll start out with the activators yeah, yeah, first they learn the activators where they're again. We just gave you 50 more years of future, just in a single conversation. Yeah, I tried out two new tools and the thinking tools in the free zone workshop and one of them really had a big impact and it's from a quote from Walter Payton, who is a very famous, running back in the national football league Hall of Fame, chicago Bears and he had and I heard this about seven, eight months ago Reddit and it has just kept bouncing around in my head and usually when that happens over a period of months, I'm supposed to do something with the thought and the thought is when you're good, you tell everybody. When you're great, everybody tells you. Dean: Right, that's very good, and so I like that yeah. Dan: And I came up with a one page layout structure where they can put in certain experiences, and but you know, I had them do. One was when you're good, what do you tell them? And then the other column was when you're great, what do they tell you? And then we had a brainstorm for two minutes each for each column and they wrote down about five things on one and five things down on the other and the statements were starkly different. They were for me. I did the sample copy and they were starkly different. Yeah, and I wonder what you think about that, because I haven't really put names to what's happening there. But, it seems to me that, first of all, we're using our experience on the left hand side, which is the good side, as a contrast to the great side, and we're saying this is what we do and this is how we present it, and this is the steps that you'll go through, and this is this. These are the names of the tools that you're going to be using. Dean: But on the other side. Dan: They're completely different and they the comments they come back or how they've taken the tools and used them and what they've done to their life. Dean: That's my initial thought, that I think that on the left side the good side I think that people would tend to focus on features of what they and on the right side would be reporting of benefit. I think that's a good. That's probably accurate, that they're talking in terms of results and the left side would be talking about the process and result, ideas and outcomes. I think you could have a whole vocabulary of left and right. Dan: Very interesting, because what I did then is pick the three best from both sides, so there's a little lower column and they pick the three best. I says you can rewrite them based on your first draft, your first draft and now you do a second draft. And then I say I'd like you to go to the triple play sheet and see if you can combine left and right in three of the arrows. That starts the triple play. And they did. And then they go through the pink boxes and then they go through the green boxes and then they go into breakout groups and they talk about. They came back and to a person when we got back they said I've got to completely rethink how we're presenting ourselves in the marketplace. Dean: Yeah, it's interesting, isn't it? The whole when you start looking at it's a difficult thing for people to think about presenting outcomes or the benefits of promised land, the destination, and especially if you are at the hypothesis stage that you're projecting what the results, the intended results, are, compared to reporting on the documented, actual results. That's whether it's a theory or a real thing. I think that's probably part of when you're good, when you think you've got an idea that some outcome is going to be and you think that this process is what's going to get the outcome, and you have to, you know, hype that up a little bit to get people excited or in intellectually involved in the idea that this outcome is possible, which is very different than a field report. I call it often difference. We use the term of book reports versus field reports and yeah, but he's got, a field report is an actual, documented, here's what happened on the outcome kind of thing as opposed to. I think if we go this way, we'll get the results in theory. My calculations tell me. Dan: Yeah, what was interesting was people zeroed in on your statement and it was mentioned two or three times that the left hand side, where you're telling your good story, it's a convincing argument. The right hand side, it's a compelling offer. Dean: Yes, that's the. That's exactly it. That was my thought. Yeah, that's why I say that is that a compelling offer is 10 times more powerful than a convincing argument, and that's when you're at the level when you're at the level where you can make a compelling offer is because you have certainty around it. Right, that's what's compelling. I think I was thinking about that a lot like the guessing and betting is that when you're what you're trying to, if you're focused on the left side, the good side you're trying to present enough convincing arguments to get people to place a bet on there but they're the one you're trying to get them to place the bet, and that's the whole purchase order versus receiving doc. analogy of that you're going to the purchasing department trying to get them to write and fund a purchase order to get a future delivery of a result or an outcome, whereas if you were able to go to the delivery, you're able to go to the receiving doc with the results that you're met with open arms. It's interesting, right? That's a yeah. Chris Rock, the comedian, once said about crack nobody sells crack, crack sells itself. You got some crack in your mouth. People will be knocking on your door at three in the morning. Dan: You don't have to go out in the cell. Yeah, oh man yeah, the sample does the selling. Dean: That's exactly right. That is exactly right yeah. Yeah, and I think that's really the thing when you look at the. What was the? What was some of the highlights of the great side? Dan: What were some of the highlights that stood out, or even yeah, I was just thinking because I was a genius network last when in not this past Friday and Saturday, but the week before and. I didn't have any presentation during the during the two and a half days. Yeah, that was I was streaming, by the way, yeah and. But I was running in the hallway when we were out on breaks. I was running into strategic coach clients who've been in the program for 20, 25 years, but this is the first time I've met them because, they've had other coach. They've had other coaches and at least three of them came up to me and they almost had tears in their eyes. I said I just want to tell you this has transformed every part of my life. Dean: Wow. Dan: Just being in the coach Wow. And I talked to them where they were before they came in the coach and what the difference was as a result of going to the workshops and and it was pretty, pretty steady throughout the two days when I was just out wandering, when there was, someone else would be with them and they'd say things like this saved my life and everything like that. And I was just noticing but I really didn't tell the other person what strategic coach was, except that it had a transformative effect. And I think the there's another thing. We I talked about convincing argument and compelling offer, but I think the other thing is that on the left, you're aiming for a transaction. On the right, you're hearing about a transformation. Yes, agreed, yeah, yeah, that's. And I told people that if you don't, if you don't have anything that you can think of, that you would write down. On the right hand side, on the great side, I said marketing isn't your problem. Dean: Yeah, that's exactly right. You've got to be able to. You've got to, and once you're able to document the outcome, that's what. That's funny, because that's exercise number one that we do. I have a breakthrough blueprint starting tomorrow at celebration, and one of the way the first thing we start out is with the dream come true on both ends. We define the equation as what would be the dream come true for you. First off, what is it that you're looking to build? What do you really want from your business here? Let's start with that, and what are you really good at? I get to get people to strip away the goggles that they've been looking through of their existing business. This is what typically they get caught in. That left side of this is what we do, but I say I was trying to get them to think we're talking about new. Now. We're talking about business, new business that you haven't already done. So what are you capable of right now? That's why I say that people like what is it? What's the best thing that you could do for somebody? If they would just get out of the way and let you do it for them Without not what you can convince them to pay for or not what you can constrain through the current delivery system that you have in place, just what is what's the best outcome that you could create for somebody would be a dream come true for them and then who? would that person have to be? And that's where we then segue that into profit activated number one, which is select a single target market. Dan: It's really interesting that and that's another distinction. Taking what you just said and going back and looking at the when you're great, when are you great tool, if you died and people showed up at your funeral, which side would they talk about? Yeah, I went through Jesus. I went. He told me about all sorts of profit act. It was really great. I'm not sure it did him any good. We're at his funeral so. I don't know if it did take any good, yeah, but I just think that one thing that it requires for you to fill in the right hand side, the great side is that you, first of all, you have to be interested in what people's outcomes are. You have to be interested in what their actual experience is there and you have to take them seriously. You're getting real market research? Dean: Yes, yeah, that's why I say this is. It's amazing to see what people talk about when they imagine the best thing they could do for somebody. What they're capable of is far more than what they're currently offering to people, and it's so funny because that's the way that their business is set up is to. Their delivery pipes are calibrated for what they think they can convince people to pay for. It's not anything to do with what the outcome is. It's very interesting to me to see this play out again and again, because people light up when they get into describing the outcomes, because that question demands an outcome. It's not about what's your best, what's your process, it's about. That's why I say what's the best thing that you could deliver for somebody? The dream come true experience for them. That would be that you're capable of what's the best result you could deliver, and it's amazing to see that people are often there. We went from had one conversation with a Health practitioner who was doing they had a real protocol for reversing type 2 diabetes and they were selling a $17 Eba about it right, like trying to get people, and I was saying how could you? What would be the best thing that you could do for somebody if you could Charge $17,000 for it, what would be? What it's not knowing the protocol, it's complying with the protocol, is the issue right? And if you could deliver the result, if you could reverse their diabetes in spite of them? That's where the real Thing would you know. And where I got that was I had read at that time, I had finished reading, I think it's Alan Dyke world had a great book called change or die. And Did you ever read that book? Dan: doesn't rain. A bell no. Dean: Oh, it was very interesting. I give you the short kind of summary version of it that the premise of the book is if your life depended on you changing, do you think that you could make a change? And and yeah, the evidence says no. The evidence says no where you can't and the evidence that they used. They took different scenarios, one of which was heart patients, cardiac patients, people who have just had bypassed surgeries, and you would think like that's a life or death situation, that People you've had it and I'm sure the doctor says you listen, you need to Straighten up here and fly right. You need to change your ways or you're gonna die and they go back and some crazy number like 80 plus percent of people who have had bypass surgeries One year later have made no significant changes in their lifestyle. And it's it was very interesting. So Dean Ornish created a protocol where he convinced mutual of Omaha to Divert cohort of people who were eligible for bypass surgery that the insurance would pay for, which at the time was Over a hundred thousand dollars for per patient to have that. So he diverted them into an intervention program where they sequestered them for 30 days and controlled every ounce of food that went in there in their body. They had access to counseling and group work and Meditation and stress management and yoga and physical therapy all of these things. Starting stripping back to just really addressing the why, the issue of why are they doing? The behaviors that led to this, this issue and the average after the 30 days result was an average weight loss of 28 pounds, of reduction in the angina by 96%. People who couldn't climb a flight of stairs were walking Two miles. This whole complete turnaround of Things in 30 days. And then at 30 days, they sent them home with access to a chef and a personal trainer and counseling and group you know, group counseling as well for a year and then they were on their own after the year and At the end of three years, 77% of the people had Maintained the changes that they made in the in the program because they built the change from the inside out and Also from the outside in. At the same time, it was they were removed from the environment that made their bad decisions and took their Took willpower out of the equation, took the other things, that just totally immersion for 30 days where they saw the benefit of the things without having the white knuckle the. Willpower to comply with the protocols. I thought, man, that's very interesting, because that's the same thing that happens in any type of Change. Right, that was just a really good, that was just a really good example of it. Can you see the same thing? Dan: my approach. Yeah yeah, my approach would be different. They won't make a change if they don't have a new future. That's bigger than what the life that they've been leading. So that must happen. That must happen in the test that they In the vision. They envision themselves almost acquiring a new capability by making the change that creates a bigger future. It's really interesting in the political campaign. I'm just looking at it and it's driving the Striving. The journalist is driving the pollsters, is driving one side of the political spectrum. Absolutely crazy that With Trump you have at least four indictments which the Prosecutors are hoping him to put him in jail there by making them in there eligible for the election next year. But actually there's nothing in the Constitution that says that's true, doesn't say you can't be under indictment and get elected president of the United States. But the other thing is that his numbers keep going up with each new indictment and they can't comprehend that and because on their side of the party and indictment would be the end of your career. And they're trying to figure out why an indictment on his side the other thing is, as far as I can tell, the president Biden right now is Trying to get us to believe that things are really good. Things are really good and that Biden economics has Really been a breakthrough for the United States. It's just that when people don't go to the grocery store, they don't feel that way when they go to the gas station. They don't feel that way. And and that their line seems to be. Who you gonna believe? Are you gonna believe us or you gonna believe your own line? I the nearest. Are you gonna believe here? And but what Trump says is mega, make America great again. Let's make a great again yeah, and it just seems to be to me a more compelling offer. Then, yeah, things are better than you've ever had them before. It just seems to be a better offer. Yeah, one seems to be a tempt at a convincing argument and the other one is a compelling offer and part is a lot of American yeah, I think his whole thing that if you stack it up, it is all. Dean: Let's talk it out. Think about that. Is that what's happening on the left side and the right side? No no correlation between left and right politically. Dan: Yeah. Dean: I just. Coincidentally, it turns out that Trump's Big things are all compelling offers. Make America great yeah. Build the wall America first him. Drain the swamp yeah. Those are all outcomes that are Compelling in themselves. Dan: Let's prevent China from cheating us and soft the way we've been yeah let's stop the endless wars, the endless wars and Everything. And he's just picking up and I think he's operating on the right side of the First of all is he's operating on the great side because he's got to work great and there's as compelling offer make make America and just you. Dean: I was gonna say you talk about great. I saw an interview where he was. They were pressure him into picking a side between Ukraine and Russia, like who's in the wrong? This was prior to Israel and I'm not same kind of thing and his answer was I want people to stop dying. That what a great like Car right it's. I want people to stop dying. They're killing themselves, they're killing each other. That's yeah. Dan: Yeah yeah, and it just struck me that they are making up stories on the left-hand side About, about he's a dictator and he's appealing to the worst instincts of the American people and everything like that. But my real sense is he's speaking a completely different language that people on the left don't understand. They, they, they talk, and it's the difference between Talking about efficiency and talking about effective. You know they'll say, well, we're doing things more efficiently than we were before. Yeah, it's just that you're doing things more efficiently that we don't really want. Dean: Right. Dan: Yeah that's. I'm glad you're making yourself feel good about what you're doing, but nothing that you're doing really makes us feel good. And anyway, I just find it find it interesting that one of them has a greater grasp of what people's experience. Dean: Actually, is yes, yeah, that's, yeah. That's a pretty, it's a compelling exercise actually. Get a great have a great, a great outcome. So what, then, is the action from that? What? What's the? Yeah, when you presented that as an exercise, to what end? What's the next? What's the? Dan: the I made it like got my results in the go-around when we were wrapping up the exercise because every person in the room said I've got some redesign To do in terms of our message and what we're actually doing to generate great site commenter. Are we doing the things that would generate that, the same thing as I think one side is doing and the other side is being on the one side, you're describing what you're going to be doing with them and on the other side. You're going to describe how you're going to experience as Result of going through the protocol as we are going to know what would be an example of people having completed the Profit activator, so you're later. What would be some of the things that they would say a year later? Dean: Yeah, so certainly my, I have. I have an engine that delivers leads for a. I've generated a thousand new prospects from a book that I wrote and as a download, and then on the lead conversion Process that they're they've, they're collaborating with people at a higher level in terms of the delivering the outcomes for people, opening up a whole new who now, I'm excuse me, who, not how opportunity up like a perfect example that we're going through right now in our real estate division is I have, excuse me, all of the things that that people can do to get certain outcomes. Everything that we talk about is tied to a, a key metric, a deliverable outcome for people, and so I went through and looked at each of the outcomes that we're delivering, meaning, let's say, for getting referrals and repeat business. Our key metric for that is that we manage their relationship portfolio for a 20% annual yield. So our thing is that they have a hundred and fifty people that know them, like them, trust them, and that they should be able to generate 30 transactions from that outcome now I went through and looked at all the things on the left side that you have to do to get that and I started looking at it from the self milking cow a the who, not how, way of what. If we were responsible for helping them, that kind of the Jordan Peterson model, right adapted for this Situation. What would we do if we were responsible for helping them? And I started realizing there's very little that requires them. I could do Under with our team. We could do do almost everything for them and the things that we can't do could be done in 130 minute phone call a week with a coach. And so we could, from that 30 minute milking session, get all the milk that we need to pasteurize and turn into the products. We could Identify who their top 150 are. We could get them set up in there in their go agent CRM. We could we have the world's most interesting postcard that we could print and mail To all of their people. We can create a Google map that drops a pin when all of their top 150 are and then each week we could have a conversation with them and say, dan, who are you showing houses to this week? Who are you going to see about selling their house this week and we could look on the map and See if you're showing houses in the beaches. You could look and see okay, I've got four people in my top 150 that live in the beaches in the certain neighborhoods where I'm going. If there's a townhouse complex, say Riverrun, we could send an Email or a text to those four people and say hey, dan, I'm showing houses in Riverrun this week and there's only a couple for sale right now. Have you heard anybody Talking about selling? Maybe we can match them up with this couple for a job bro or whatever it is, just do market making activities. So, those things alone, we could do all of the work and I went through for all of the outcomes getting referrals, multiplying your listings, converting leads, finding buyers and getting listings. Those are the, the bankable results that we, that we focus on and I identified that we can literally do every piece of it, and since I've started describing that to people, we just launched our accelerator program in November and I've been positioning it as a personal trainer. Like working with a personal trainer, where you will meet with you once a week, except, unlike working with a personal trainer, we're gonna do the sit-ups and you're gonna get the six pack. That's really, that's a compelling offer, right? Yeah we'll do the sit-ups you get. The six pack is as compelling an offer as we can make. And so we're now six weeks. Six weeks into that proof Certainly proof that life's not fair, exactly. So we're six weeks in and it's very, but it's really. We're positioning it as a combination of Really super skilled virtual assistant who's actually gonna do the work, compared to a coach who just tells you what to do but it's not gonna do it for you. So it's really all that sweet spot. But even then, dan, it's still getting everything set up and going through things I said so much of it is just about Getting things into orbit. Like once the systems are set up and once the things are in place, it's much easier. But you have to go through this, the van Allen belt, where you're getting pummeled with meteorites and space junk and Fear, and there's all these thoughts that that people have because it's new to them and they're good, everything they've got to make sure everything fits with their brand, and there there's a lot of questions and then what's gonna happen and all of that, that stuff. But very already people are getting Results. We'd send some may, sent out their first world's most interesting postcard, got a eight hundred thousand dollar listing and as a referral and then sold that person another house. I'll all and closed it all in this first six weeks. Somebody else did. Some of the listing multipliers had an open house. Mm-hmm found a buyer for that house and so it all works. It's just the getting understanding what those the bankable results are, what the outcomes are. Dan: Yeah, the interesting thing I did another tool in addition to the when are you great, and it's called crucial ABC questions and what you do as you have people brainstorm, growth problems. In other words, there they have a real opportunity for growth, but there's a problem and and you have them do that for a couple minutes and they can do it in their personal life, they can do it in their business life, whatever suits them. And Then you ask them take each of the growth problems and you ask them three questions, abc. And a is there any way I can solve this problem by doing nothing? And the answer is usually no, they have to. They have to communicate something. They have to. They have to communicate. Maybe it's a decision they have to make and and, but that clarifies them that it's a lot simpler than them, because when you hear about problem, this is gonna is gonna require a lot of time. There's gonna require a lot of effort and I'm already doing a lot of things and now I got a selfless problem. But if you ask the first question, is there any way that the problem can solve itself? All of a sudden, it clarifies your thinking down to a very simple level and then the question be, as what's the least that I will have to do to solve this problem? Dean: Okay, and again. Dan: It refines what you came up with. Question a and. I have to communicate, what's the fastest way I communicate and to whom? And in such a way, that's it for me, then I don't have to do anything, I just have to communicate. I just have to communicate one thing. And then the third question, which I think I'm gonna see what your response to it is who's the? Who can do my least? Dean: I Agree with that a hundred percent. That fits now neatly with a tool. I've been working on that's. I've been calling three L's and Whenever we're not getting something done, it usually falls into three Categories. It's either a logic problem, meaning we don't know what to do. That's so we got to figure out. Do you know what to do about this Situation? And then, if you do know what to do, the next thing is a logistics Problem. Do you know how to do this or what actually needs to be done, what are the sequential steps? And I like that idea of what's the least that you can do logistically to get this handle and if you know what to do, and and you know what needs to be done and how it needs to be done. The third is Olympic problem that there's some emotional block, something that you're not taking action because your thinking is off on this, and that is watered down From I heard somewhat Andrew Tate. Actually, I heard a thing he talked about. There's only three reasons that he was using Broke, the only. There's only three reasons you're broke it's either lazy, arrogant, or You're lazy, stupid or arrogant and I thought those are like down the emotional words all the way up to 11. But I started looking at it that if you take stupid as the dialing the thing is Yours. Dan: As much easier to take your three else as much easier to take and the reason is you can be a perfectly good person, intelligent person, a creative person, but you don't understand the logic of the situation. That's perfectly acceptable and you don't know the logistics yeah you don't know what the logistics and the limbic one is. You hadn't thought about it, but now that you bring up the topic, yeah, there is an issue. Yeah, I'll give you a really great example of that. We had a Prezone client about three or four years ago and he came up with a great technological breakthrough in the medical industry that allowed, using virtual reality, allows students and medical colleges to experience every organ and his case it was the face and the head because he was. He was a cosmetic surgeon and he and he and instead of seeing that as a two-dimensional illustration in Textbook, they put gone goggles and they actually walked into a room. That was the inside of the organ and then it had 17 different elements to it that spoke to you when you put a laser beam on. So he had laser beam, he was at his oculus you know oculus flies around and then he had a laser beam and when he talked to it would explain itself and then it would say how it was connected to another thing in the organ and he could just go in 360 degrees and the whole the organ would announce itself to us. It would describe itself to him and the. He showed it to medical schools and they went Gaga. He showed it to technological companies and they went Gaga and. Anyways, that's where he was when he demonstrated it to us in free zone. And then, 90 days later, I came back and I said how's it going? You got, have you launched with anything? He says nah, there's, there's some, some issues. I haven't started out yet and Anyway, and I couldn't see how any of the issues would relate to being successful in the marketplace. All you have to do is walk somebody through it. It's crack, right, show them, show it to them right, have them just go through and it sells itself. So then 90 day, another 90 days, so we're a half a year down the road and we're talking you still. I said I had to chat to you about this and he said I said yeah, I said let me take a, let me take a, you know, let me guess what I think your problem is here. And yeah, he says okay. I said it's okay for you to split half of what you've earned up until now, but it's not okay to split 50% of the future. And he said yeah, that's exactly it. And I said how long have you known that this day was coming? And he said 17 years. And I said okay, that's good, you're practiced at it. And I said so if it's three years from now and nothing's changed, is that okay for you? And he says no, it's not. I said two years, no. I said one year, no. I said next 90 days and he said no. I got him down to two weeks and he started everything in motion the first week after the program. And that's a. That's a that might be all three. Three packed into one. Dean: It's the progression right, like it's usually. It is the way you just described, that's it's Olympic thing and that clarity, once you really understand that, that's the big and it gets you. That's more like you can walk through then what the action is. Dan: But you realize that yeah, yeah, but I don't like that notion of stupidity and lazy. There's lots of reasons people are broke. They're not Exactly. Dean: And that's what I said in. The noble thing of the lazy is really that it could fall down into that they don't know the logistics of what to do or they're busy is a very noble thing that they would go into, that they're too busy, and then that's what I did is that's how I dialed them down to logic. Dan: Yeah, I try making a. I find moral insults never work. Dean: Absolutely. That's exactly right and that's where, when you break it down clinically like that, the logic, logistics and limbic, those are the. Dan: Yeah, that's cool. Yeah, I think you got a winner. Dean: We'll put that up there with VCR formula. That's good. Dan: You got a winner. Have you gotten a smart contract on the two of them yet? Dean: No. Dan: I have not. Yeah, you should give Kerry Oberbrunner a call. He can have them date stamped today. Call him. Call him and he'll, just within 24 hours, he'll give you a black chain smart contract, both of them. Dean: I like it. Dan: Yeah, I like it. That way nobody will be able to steal break into the season's Valhalla and steal your latest ideas. Dean: It's all happening right here. Yeah, the idea lab at the four seasons, valhalla. Dan: They'll probably just take off over the golf course and you wouldn't be able to track them down. Dean: That's right, exactly so funny. Are you in Toronto for a while now, or what's your First a? Dan: week, and then we're back to Buenos Aires next Saturday. Dean: We go back to Buenos Aires another week. How's your new knees? Dan: The knee, we were told takes six months for the missing cartilage to regrow. So they said you won't really feel a difference for three months after we did it, so we're a month away, but I will tell you the IV that we did for RAIN, where they put stem cells into our brain is noticeable progress. I really will notice the difference and it shows up in another sort of therapy that I'm doing, which is neuro potential, and I think I've described this to you and I do it once a week when I'm here, and I've done it three times since I came back from Argentina, and what it is that they put sensors on my hip 19 sensors, and it's like a net. We're, we're, you have to go to do that again Right at Alan Expressway in Shepherd. It's just above and I had to check whether I needed a passport or I need right extra oxygen with me or shot, yeah, yeah. Dean: And they told me. Dan: No, yeah, they told me they probably advanced, and they. You can just Come from the beaches to that area now without any worry, you can actually do it without worry now. And but what it is? It's 40 minutes I've done. I had done 30 in the last year and showed noticeable progress. And I'll tell you what the progress is that I've been diagnosed with a backward brain OK, and I've been doing a backward being that in the middle of the night I'm doing creative, productive work that I should be doing in the middle of the day, yeah, and in the middle of the day I am attempting to dose and and that would probably be one of the reasons why Adderall was a very attractive drug for me, because it woke me up Over a long period of time has negative effects on your nervous system. So anyway, I came back and here's how it goes, dean, when you go through the 40 minutes, probably five, six times, the screen will go black and the sound goes out, even though the movie keeps going on. So you're watching a favorite movie. I chose Foils War really whopping good British production from 15 years ago, about a homicide detective who is solving murders during the Second World War. So that's called Foils War, and he's getting resistance from higher officials because there's dodgy dealing going on with higher officials in the British government that are wealthy people who are trying to protect themselves. So anyway, it's very grossing, and usually five, six times during the 40 minute period the screen will go black and then what happens is you don't have to do anything, your brain just notices that things have gone dark, the sound's gone off, it was correct, it was the input back. So it's a constant feedback. And then you get better at it. And then the technician you have a technician sitting with you and she, they're all she's. She will increase the difficulty for next time and that's gone out now for about 30, 30 sessions. Before I went to Argentina and, and really noticeable results, when I do intelligence test, mental test, you can see the difference. That's actually done it and now mostly so. Anyway, I come back a week after we got back I went to my first session and I go 40 minutes and no blackouts and no, no loss of sound, and I get to the end of the session. Now these technicians are very rigorously connected that they give human feedback for what's going on. They're just, they're just adjusting the sensors or whatever they're making notes, but they're making notes, but they're not telling you what the notes are. Dean: No reinforcement or stimulus. Dan: I get to the end of the first session and she looks at me with a big smile and she said that was fantastic. She said I've never seen that before. Yes, she said, I've never seen anyone go through all 40 minutes without this being going out. Now it did blur a little bit, but it never, went black and the sound didn't go up. Okay, that was three weeks ago. And then two weeks ago I did it again and it just edged into the black once, even though she had increased the difficulty. She had increased the difficulty just a little bit, went in half a second and then it came back and that was it. And yesterday I went in 40 minutes and no black, no sundown, even though she had increased the difficulty again. She said this is quite exceptional. She said I have not seen this kind of progress being made. I think it's because of the stem cells to my brain, which I will get again the week after next month? Dean: Wow, are you still going to osteosteostrong, or is that the place? Dan: Yeah, I was in osteostrong yesterday. Yeah, Interesting. I haven't been doing much other work exercise so I've maintained basically where I am with osteostrong and really good. I mean they have a thing called double standard. When I do double standard, I'm strong enough my legs, my arms and everything else. So it means that I haven't lost any strength over the last 14 months. I haven't lost it, which is good, which is very good, and actually I've actually gained strength. I've showed plenty of progress. Dean: But so far. I had a nice Zoom with our osteopath friend from London who was in the three years on Intra. Dan: Tehira, tehira, tehira, yes. Dean: He's very passionate about osteo. Dan: Very passionate, yeah, very passionate, yeah. He just needs to do one little mindset change. Is mindset change? Do you want to know what it is? I do, of course. He wants to save the world. Dean: Yes, I got that great tune. He wants to save them from something that doesn't present as an imminent danger. It's a chronic long. You don't have any evidence that there's anything wrong, until you fall and break your hip. Dan: He's got a limbic obstacle, you hit it on the head. Dean: You hit it exactly there. It's so funny that you said he wants to save the world. My advice to him I said we've got to prove evidence. It's so funny because I hadn't heard you go through that exercise. But all the things that he was talking about are left side things. That are the things I was showing. I said to him it's very interesting, but what could you do that would make let's call it that liver puddleans. How could we make headline news that liver puddleans have the strongest bones in the world or that there's eliminated? The downside of this that was something that, if you're going to save the world, you've certainly got to start. I heard that one time Bono from U2. There was a movie called Killing Bono, but for years they would be dubbed as the second best band in Dublin. If your goal is to be the biggest band in the world, you've certainly got to be the biggest band in Dublin. If we're going to save all the world from the negative impact of osteo health. How could we start with liver pool and make liver puddleans that help with bones in the world. Dan: My attitude is can you do it with one person? Dean: First question can you do it with? Dan: one person. I said, if you can do it with one person, I think you know 50% of what's needed to do it with 10 people. Dean: Then you get to 10. Dan: Now you know 50% of what it takes to get 100 people. Just work up your capability and confidence. That way it's a lot easier. Dean: That's the scale-ready algorithm. Once you figure out how to do it, once you've got some evidence. But until you do it a second time or for 10, you're so right on. That's how we approach marketing problems. Dan: I called the Singapore model. Singapore was a lawless Southeast Asia primed all the criminals within the 1,000 miles of Singapore. This is where they went. They had their warehouses there, they did their deals there, they recruited people. Singapore became independent of Great Britain in 1965. It was mainly the work of one family, the Lee family. They're still in charge. It's 60 years down the road and they're still in charge. It's a big harbor, it's one of the better harbors in Southeast Asia. They said let's get together some muscle People who know how to give hard knocks to hard people. They went in and they said in the first six months we cleared the entire block that surrounds on land, the block of houses and buildings that surround the harbor. At the end of six months they're crime-free. They did it Not without pushback but they overcame the pushback. Then they said over the next six months, let's clear two blocks in from what we've already achieved. Dean: They did Now they had three blocks. Dan: This was the most important real estate from a commercial standpoint in Singapore. Then they said now we're going to go four more blocks in. By the end of the next six months we'll have seven blocks. The criminals all got the message and left the city. Dean: Wow, that's pretty amazing. Yeah, that's the wisdom right Is getting it into the thing of one. Dan: Get a foothold that you can learn from. Dean: Yes, I agree. Dan: Yeah, I think that saving the world First of all, I don't even know what the world is. I don't know what saving. That means I wouldn't know where to start. I wouldn't know how to keep score. When do I actually get to be happy? Dean: Yes, so amazing. I love it. I can't believe it's been an hour, but this was fantastic yeah. Dan: I'll be just arriving Next week. I'll just be arriving and playing this series. It'll be the wheel. I'll just see Becca, because we're time difference, two hour time difference. Let's see if we can sneak one in during the week. Dean: Okay, I'll never no no. Dan: Dean and Dan, don't do sneaking. No, that's exactly right. Dean: I'll leave it in tension. Dan: Becca will be with us. We take Becca with us, so Becca will do it. I just do it right at the Four Seasons Hotel and playing this series. Okay, no, anyway great to chat. Dean: Okay, dan, I'll talk to you soon. Bye. -
In today's episode of Cloudlandia we weave through various topics. Dan shares his journey with stem cell treatments, from the miraculous changes in his mobility and pain to the improvements in Babs' condition post-injections. As we delve into regenerative therapies, discover the future of diagnostics where AI and DNA merge to transform healthcare. I also recount surprising neurofeedback session benefits and reflections on technology's paradigm shifts over time. Our discussion explores Indify's pioneering artist venture capital model and investing in human potential, drawing inspiration from visionaries like Musk and Jobs. Lastly we examine managing our digital lives, I offer tech fasting insights and preview Toronto's upcoming free zone community event with excitement.
SHOW HIGHLIGHTSDean discusses his personal experience with stem cell therapy, describing a noticeable improvement in his chronic pain and mobility two weeks post-injection.Dan highlights the significant pain reduction in Babs' big toe following her stem cell treatment and mentions the vascular IV treatments they both received for energy improvement.We explore the impact of artificial intelligence on diagnostics, transforming biological signals into digital ones, which Dean experienced firsthand from the early days of the internet.Dan recounts the advancements in technology, from limited television channels to the current convergence of AI and DNA, which he has observed over the years.We delve into Indify's venture capital model for independent artists, discussing the strategy of partnering with musicians for a 50% ownership and the successful returns seen since 2020.Dean reflects on the importance of investing in human creativity and potential, drawing parallels to the entrepreneurial mindset and success stories like Elon Musk and Steve Jobs.Dan talks about the art of digital survival, sharing his personal experiments with tech fasting and the creation of a 'red box' to manage the influx of digital information.We examine the shifting media landscape from advertising to subscription models and how Dean has adapted his consumption of news and current affairs through an aggregator.Dan and Dean discuss the inescapable nature of human biases, the illusion of complete neutrality, and how being aware of our biases can influence conscious decision-making.The episode concludes with an announcement of Toronto's upcoming free zone event in June, coordinated by Tammy Coville, and a look forward to creating new memories in the city.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Welcome to Cloudlandia. Dan: Ah, you have a very resonant place to this morning. Dean: Well, you know what I did. I came in on the app today and so we'll see. And over the last week we had some intermittent disruption. So to try this this week. Maybe it's a different level of unpredictable variety I called it unpredictable variety, that's right, we roll with it and yeah, and there we go, yeah. So everybody wants to know, dan, how is the $6 million man doing with his biomegase here? Dan: Yeah, yeah, pretty good. So we're talking on a Sunday and just the past Thursday was two weeks. And you know I got to figure in the placebo factor here, and I think I mentioned this last time that when you have a pain and you don't have any solution for it, you try to avoid the pain, and so you kind of? A you kind of a focus on it. You rearrange your posture and your body to avoid the pain. Dean: Yes. Dan: But since I had the stem cell injection, I came back and the pain didn't seem any different. But I was confident about it that I now had a pain that in, according to prediction, in six months I won't have the pain. And so I'm not avoiding the pain and I'm you know, I'm walking downstairs without holding out to the rail and just depending on my leg. But I will say in the last two or three, three days I've I have noticed an improvement, so that I'm getting from. You know, we have top to bottom we in some cases I'm going to flights, yes, and and yeah. So I told Dr Hasse David Hasse, who's in the free zone with us because he's the arranger for all this. Anything else I do, I go through his clinic, so he's the one who arranged everything in Buenos Aires yes, and I tell him. I said I'm, I'm naturally a self producer of placebo's. Dean: And I said I think it's part of my. Dan: I think it's part of my character. I had nice said actually isn't strategic coaches? Not what strategic coaches? Producing your own placebo's, that's the best. Dean: I love it yeah. Dan: Yeah, so anyway, all friends, but I will tell you this we had three different treatments. I did and Babs had a fourth one. So Babs had a big toe, inflamed bones and her big toe. And the pain is way, way down after two weeks. And both of us had vascular IVs, so this is where the stem cells are put you know it's an IV, so it goes in over 40 minutes. Dean: It wasn't an injection. Right, right Right. Dan: But it's, the stem cells are geared just to your vascular system, so just you know, the veins has sent. And so I feel quite a bit more energy, and again, I'm not discounting the placebo effect. And the third, the third thing that I did Babs did vascular two and I did brain cells. So these what they do is that they put lymphocytes in on day one and then on day three they give you a IV for the, for your brain cells and the lymphocytes. I don't exactly understand what they are. Okay, I know they're neither Republican or Democrat. I do know that. Dean: They're NDP. Dan: Right, exactly, yeah, I know that I know they don't have a political characteristic about them, but what they do is they actually create pathways through what's called the blood brain barrier. Okay, and what I understand is that the brain is very protective of itself, so it doesn't allow any foreign thing to come in To the brain. But it'll accept limbo sites and they're just little, they're kind of temporary pathways and they die after about a week or two. But what happens then is the stem cells that are geared to your brain can go through those pathways and and I'm doing a program called neuro potential, which is bio feedback program, and I'm doing a neuro potential program called neuro potential Bio feedback program, and I did session 30, 29 and 30. I've been doing that for about a year. And what it tests you on is when you're watching a movie and I picked a favorite movie which was foils for British detective, homicide detective series Long time ago, 15 years ago. Very intriguing, very good acting. And so I went Saturday ago and I did it. And usually what happens during the course of the session? You're watching the, you're watching the screen and then all of a sudden the screen will go black, the sound will go out, but the movie goes on and your brain notices this and it readjust itself so that the screen comes back and the sound comes back. And normally during a session it'll happen four or five times and there's nothing you can do. All you do is the brain just adjust itself and that adjustments are actually making improvements to how your brain operates. And I've been doing it and my EEG tests, which are a battery of screen tests that I do every quarter, indicate that my brain has improved quite a bit over the last year. But this session, the first time now I'm talking about a week ago, saturday not once during the entire movie did the screen black out and or the sound go out. And the first time it ever happened. And the technician they have technicians there who you know they will. They put your sensors on your brain and then they you know they're there all the time and she said I've never seen that before. She said I've never seen it, certainly haven't seen it with you, but she said I've never seen it with anyone. And these people are these train? These people are trained not to be enthusiastic. Dean: And they're just there, related to your, to the stem cells or yeah, well, it's the only thing that's changed, it's it's gotta be right, yeah, it's gotta be, and she up the difficulty. Dan: So when I do it fairly easily, she'll up the difficulty and the and yesterday I went and it sound went out three times but the screen did not go black and and she said that's amazing because she said you're even stronger this week than you were last week and that was a real breakthrough week. So I think, that's and this is the only thing where I have outside reference. That's testing. So, yeah, so, but my energy has been real good from the overall. But I think the big thing is that I am now convinced this specifically from the stem cell thing that we're going through and also other things that I've been doing for the past year that now anything in the body, if it can be diagnosed, if there's something off, if something's not performing right, something's not working period or, worse than that, it's something wrong is happening. I now am convinced that if it can be diagnosed, it can be repaired and it can be regenerated. So that's yeah and, and I've been and I've been going on. I've been going to faith for the last 36 years in this regard that this would come. Dean: Yeah, and I mean you know, you look at, I heard Joe Rogan had well, he always has all kinds of interesting people, but he had no. Gary Brecca on. I don't know him no well, he's kind of an interesting story, I don't. I mean, you know, like anything. When you hear him on you know he kind of breaks into the scene. He's the guy that kind of turned Dana white around. Dana's lost all kinds of weight and reversed his oh yeah, I know Dana white, he's the. Dan: Yeah, you see ultra fighting. Dean: Yeah, that's exactly right, yeah, yeah, the US, and so he. This guy's background was as a I don't know what the right word for what he did, but it was some sort of for insurance companies. They would predict your lifespan. So it was like advance. What do they call that in insurance mortality rate guessing as the rate of the yeah yeah, so actuarial. I guess, would be kind of based on statistical groups kind of thing, and what they do is this is based on records, on your, on measuring, like genetic markers and and blood work, and they can predict, he says, within you know months of somebody's life expectancy and mm-hmm very interesting, right. So Dana came in and he had, you know, very elevated triglycerides and you know certain other markers that were really kind of degenerative. And he's 53 years old and his they marked his life expectancy at 63.6 or something like that and it was really like an eye opener for him to see that have that sort of you know, mortality check on what you're, what's going on in your body, and he basically says all these things are, you know, they're starting to give out years and years before they're actually the end of it. So it's not a mystery kind of thing, it's just that way you know, and so he's, you know, done all the things that he recommended and he's already added, like you know, 12 years to his life expectancy already, and that it's kind of, I think, when you're right, that we're at a stage where we're started learning all the repair models of things that yeah to be able to to regenerate. I'm still amazed that even the fact that DNA exists like how do you even tune into something like that, right? Like how did somebody even discover that's a thing is just like beyond my imagination. Dan: You know it's yeah well, electron microscopes was the. Yeah well, I mean with you know the actual day break through there's some great stories about that aren't really on point here, but we could go into them. But the point I'd like to bring. This is all cloud landia. This is all these are cloud landia capabilities that have come into existence, because the I was talking to Peter DM on this, about this, and I said it's clearly a lot of things that were predicted by a lot of people 10 years ago happened, happened okay they haven't happened to the degree that they're happening, but they're not to the degree. But I would say that the application of digital measurement to your body has gone way beyond what anyone was predicting at the ability to, at the most minute level, to sell your level of actually measuring and then having comparisons. You know comparisons because these are large model. These are large model. You know, when somebody says you are, you know a certain age, like if you take Dana White and they said 53 and they his prediction was for 63 what they were doing was measuring against millions and millions of other tests that they've done on other people right that used to take yours to put the facts together and now it takes minutes. Dean: Yeah and it wasn't even possible. Dan: Years ago I put those no, no, yeah, no, I mean, you know I, my first doctoring counters were in the 1940s, so this is 80 not quite 80 years ago, and the best you could hope for back then was that the doctor had a good bedside manner well, three out of four doctors prefer Chesterfield cigarette actually it was camels actually it was camels, and it was. It was actually seven out of those seven out of eight who a doctor. Seven out of eight doctors who smoke prefer camo camels. No, this is a great. This is a great ad campaign. We shouldn't be frivolous about this. It's really sold a lot of camels, I'll tell you. Dean: I wonder what those things like. If we look forward, you know, fast forward, 40 years from now, what are we going to look at? As you know, so stupid and obvious back in you know that we haven't been paying attention to well yeah, you know, I always say that a depressed utopian, a utopian who's depressed. Dan: Our people get depressed by the absence of things that haven't been invented yet. Yeah, exactly, there's so much that has been. I'm missing all these things. I said what exactly are you missing? Well, I don't know, but I'm missing it. Dean: I don't know yet yeah, exactly I don't know what I need, it's so funny, I just saw somebody in on Facebook, one of the there's a local group called it. You know, if you grew up in Georgetown, you remember, you may remember group and it was pretty these things. And somebody showed you know Georgetown cable was. You know halton cable was becoming available and they were offering, you know, service on on the nine channel for our listeners. Dan: Today, we're not talking about George town in Washington. Dean: DC. Right, exactly, we're talking about. Dan: We're talking about your town, a lovely veil north, and is it more west than north? Dean: I'm trying to think it north. I know the go train goes there, that's exactly right, it's the last outpost on the on the go train and that was the thing they were offering now service on channel two, three, four, five, six, seven, eight, nine, eleven and thirteen, and I remember those days, like you know, 1970 something when we got our first color television and I got the table you know that was, that was the thing. Wow, what a world. Yeah, but just back to the. Dan: You brought up a subject right at the beginning of our talk here DNA. It's actually been the merger of artificial intelligence and DNA that's producing all the amazing diagnostic tests. Because they can now do, then? What they do is they convert biological signals to digital signals okay and now they can do 10,000 tests either on something that exists in the time that it would takes to do one manual test ten years ago. So 10,000 to one, that's, that qualifies as exponential in my world, I would say so yeah, I would say so. Yeah, yeah, yeah, but I'm banking on that. You know, and as you know from our conversations of a long time ago, that I was Babs and I were on this path in the 90s, you know, in the 1990s so we're 30 years down the road now but I knew you could tell. I mean, I read a lot. You know, the internet has been a great tool for me of just letting my brain go wild on the internet and it finds this and kind of. I find your brain kind of finds what you were looking for, but you didn't know you were looking for it, that's the way I explain it do you? Find that I do. Dean: I had some experimenting this week, actually, based on our conversation last week that you know you mentioned. You kind of let your brain just go and do what it wants, but let's just I mean almost like with an agreement that let's just, at the end of the day, let's get these three things done, and I don't care what you do or when you do it, but let's just go ahead, let's get these three things done. But I got a. Dan: I got. I've been thinking about our conversation too and I said but it's finding it for some reason, and I think using a I language here, that's somewhere in the past you gave your brain a pump prompt, just like with a chat, gbt, you gave it a prompt that. If you ever come, if you ever come across something like this, alert me to this. You know so my sense is that you've been programming your brain To look for a certain things Since you know. Since the beginning, you've been prompting your brain to look for certain things and All of a sudden it comes across a plane and then you wake up and say, gee, that's neat, that's neat. I didn't know that, but somewhere in the past you gave some sort of prompts, I think, to tell your brain, if you ever yeah, you know, if you ever. Dean: See something like this Just let me know right away, because I'm interested in it one of the things that I came across this week was, you know, in relation to our conversation about melt, about money, energy, labor and transportation all going in rising cost of those, and I, you know, been thinking about money, like access to money, and I'm seeing there's more and more versions of intelligent money coming, you know, being the thing of Empowering Creators in a way. So I looked at, I found out about a company called in defy, which is taking a venture capital kind of approach to creators, musicians, particularly independent artists who are, you know, making Music, and they're partnering with them for, you know, 50% ownership of Whatever comes out of what they're they're producing and it's really, you know, they may not produce, like, compared to the music Label industry, the model where they would, you know, sign an artist and do a full album and of those things these are really but those who are already existing. Dan: That was already. Yeah, here's their here they're doing music and musician futures. Dean: Yes, that's exactly what it is and that's a really interesting Model, like typically there, you know, with a particular like a song, for instance, they may invest $30,000 to produce a single Song and artists, but they're showing that the you know, the typical Return on, even like them, that to be they're not talking about hits, but things that either they showed investments of their typical investment of $30,000 has returned $110,000 so far per one of those that they've done. Yeah, and they started in 2020, you know. So over that period of time, they've kind of tripled their investments and I thought, partner, you know that that level of you know, in the entrepreneurial world I don't know whether that's that you know the rising cost or you know, corollary to that, the diminishing supply of them capital I don't know whether there's different rules for Plotlandia and creative things as opposed to, you know, large scale physical capital, you know. Dan: Yeah, my sense of that is that the smart investors, whether it's in the mainland or whether it's in Plotlandia, are the same person. There are the same, and my feeling is that the smartest investors invest People. They don't fast on things, they don't really invest on things. And so my sense is that the Example you just gave this person has proven in the past that they're actually creative and they always seem to be coming up. They always seem to be coming up with new things, and Some of them have monetized and some of them haven't monetized. So that's the guess, and that's the bet you know. In other words, I'm guessing that you're going to. You already come up with something in the past that turned out to be money-making and I'm betting I'm just gonna Bet on you as a creator that you're going to come up with some good stuff that, properly captured, properly packaged and properly distributed, is going to be money-making. Dean: Would you say I agree. Well, yeah, Patron days it's been oh yeah, yeah in a way yeah. Dan: Yeah, go totally, totally. I mean entrepreneurs are you and I and All the folks that we hang out with are we're self patrons. Yes the difference between an entrepreneur and non entrepreneurs, an individual who's betting on Himself as the future. Well, you did that a long time ago and you know, and I did it a long time ago, and, and so that's why I'm not taken by things. You know, I'm not really taken by things. You know, betting on things like I'm talking about a product or a tech right, I'm not betting on that. I'm betting on the thing possibly being a tool that some really smart human is going to maximize. It's gonna, you know, it's gonna do something. And I was thinking about that with Elon Musk, because there's no reason for his valuations Related to Tesla. You know, if you took the normal valuations of a car company the number of cars you got, the distribution system, you got his. The Tesla doesn't make sense. The valuation that he has for Tesla makes no sense whatsoever. By right, historic automobile standards, right, and somebody was saying that they you know this is, you know this is, you know this is a scam. I said you're missing the point here. They're not betting on the Tesla car. They're betting on Elon Musk coming up with always new things. Dean: That is true, and he, yeah, he's, yeah, he's come up with quite a few. Yeah, I think. Dan: Steve Jobs. Steve Jobs was on that track, but he died. He, you know, he died. I mean because, really, if you take a look at Apple's extraordinary, it's stuff that all goes back to Steve Jobs. Yes and I mean not a big thing since not a really big thing since 2008, right since the iPhone right, I mean, that's really the iPhone. Dean: Yeah, yeah, that decade of, you know, 92,000, 8. That's really. That's where everything happened. I think was a joke about it. Yeah, we talked about it in our analysis of the last 28 years. That none of it you know, but Apple was close to bankruptcy, that they were in trouble 28 years ago he had to borrow from Bill Gates. Yeah, exactly that's. That's kind of that's pretty amazing, right, when you think about everything that's turned around since then and thinking about even Jeff Bezos, who you know, who knew. Dan: Yep, yeah, and you know and so so the the thing about betting, but I always bet on people. You know my whole approach is that this is a person you know who proven track record and part of it is that they cannot do what they're doing. You know one of my yeah that I look at somebody who cannot do the thing that seems to be most valuable and. So I don't have to worry what they're doing when I don't see them. Dean: What's he? Dan: doing I what's? What's he doing today? Dean: I know exactly what he's doing. Dan: He's doing what I bet on. Dean: He's doing what I bet on him doing you know and you know. Dan: So it's a very interesting thing. So, but I think I was going back because we had this conversation. I said, you know, if I go back because I've really been an entrepreneur since really the beginning of the Microchip age in the 70s. They started using the word microchip, I think early 70s, but I read about it in 73 and I started my company in 74 1974, so 50 years next year and. I would say that the microchip itself Breakthroughs and. The ability for there to be something that has a personal computer, which came up, you know, within the first ten years of the microchip and then graphic user interface, which made the personal computer available to everybody, okay. And then the internet, probably software somewhere in there, the whole notion of software, that it didn't have to be hardware. Usefulness of the computer did not have to be hardware, it could just be a program. And then I would say the internet, and then the iPhone, and now artificial intelligence. Dean: Yeah, artificial intelligence that I think what's happening there is. Nobody could really have predicted. I mean, maybe people who knew were predicting, but I don't think people really had a sense of what was really possible with this until now, and I think as a species right now, we're clueless about where this is going. Dan: I said you know. I said you can say anything you want about where it's going and probably you'll be right, but there's going to be a million other things happening to that nobody could have predicted. Dean: Yeah, I mean it's really. Dan: I mean, where are you crossing into this world? I mean, what are you do? We have three or four projects. We have three or four projects going that. Dean: I'm involved in the company. Dan: And so where are you? I'm at the experiment where you experiment. Dean: Yeah, I'm experimenting in the personal, like my personal experience with it. We're not using it as it's not integrated in any way into my company that you're you know our stuff yet, but I can see that it could be. I mean, I looked at, you know, one of the things that we do we have a subscription for. We have two different versions one for realtors, one for financial advisors of a postcard newsletter called the world's most interesting postcard and it's essentially a carrier for referral programming that you as a realtor or a financial advisor would send to your top 150 relationships so that you are programming them to notice conversations about real estate, to think about you and introduce you to the person that they had the conversation with. And it's been, you know, a phenomenal game changer for the amount of referrals that people get, measured as a you know, return on relationship, the percentage of repeat and referral business you get from your top 150 relationships. I haven't had four years we've been doing it for 12 years now a monthly postcard where we have someone research and put together there might be 16, you know just short interesting facts that you put on the front of the postcard and it's got a nice design and so it's easy to read. It's kind of just like you know interesting things and the. I started thinking about, well, if I did what, if I did one specifically for for financial advisors, that all the facts and stuff are money related. And I just asked chat GPT one day. I said can you write to you know 10 short interesting facts about the history of money? And it started, you know writing the things. And then I asked it to you know, make it a little more interesting things. And it, you know, put it out. And I said you can be 20 more. And it was like boom, all interesting. Dan: Yeah, absolutely I say yeah, and you're, you're, you're designing, though, as you go along, there's probably an interactive thing going on between yeah right, I'm just you know there's two a I a. Breakthroughs consist of two a you know the first day I as artificial intelligence, the second one is called actual intelligence. Dean: Yeah, exactly so. Dan: I'm bringing the actual intelligence. Dean: Yeah, yeah, yeah, I said it was so funny, Dan, because I said to it Well, these are great. How many do you think you could? It said well, I can make an infinite number of these. How many would you like? And it was just so funny that I ended up with like 50 of these you know, and just instantly done and I thought you know that's a really interesting thing. Again, those are, you know it's content related. I came, I had this idea of you know I think there are 400 and something cognitive biases that are, and I just started how many, how many of you mastered it Right exactly. And you know it's an interesting thing. I said can you make a three minute video script describing confirmation, bias, the facts about what it is and how it might be, how it might be deployed or come into play and how to defend against it? And it wrote this amazing like just you know, intro this, then scene of this, and then this, and narrator says that there's the script. You know, and it was just. I mean, when you look at the putting together of the different things, I saw this. I saw someone do a demonstration of you know having it write some. It was writing ads, video ads for something, and it they had gone to one of the gone to 11 labs. I think is a place where you train your voice. So it's got your voice. And then it went to another place that had your digital, you know avatar, you know from video of you, and then it combined this AI written script with your voice through your face on your avatar on video and it's instantly translated into any language where your mouth moves and your mouth is saying the words in Japanese or German or French or whatever and I just man, it's just such a like you can see, that's a you know. The distribution of Content like that, you know, is amazing. But then it's still so that's everything I've seen has been Content related, you know kind of yeah, creation and as a multiplier for content creation. But then the bigger you know we've had the conversation that the bigger you know. Picture of that is that our brains we still can't consume At any more than the speed of reality, which is 60 minutes per hour right, it takes us. Dan: Yeah, and the other thing is that we can only think about one thing at a time, you know? I mean, we can't think two things at the same time. Humans just can't do this and you know, and, as you say, it's reality, world, time-based, you know, and really Successful people have learned firsthand just what can get be gotten done in an hour a day and and, and then also it's developed a sense of discernment about just what's worth having your mind on for an hour for a whole day and you know and that you know, and I've dropped I'm noticing I'm shedding all sorts of things as I Approach 80. Just I dropped televisions. I'm in my sixth year now dropping television and and people say, but you're a big sports fan. And I said, oh, I've got a trick. I said I wait till the game. I I've got. I wait till the game, as though I'll use Cleveland Brown says an example and I just checked. I checked the score. You know the scores are in now. It's some beyond game time. Did they win or lose? Well, if they lost, I'm not interested. If they won, then they have a 10-minute video of the highlights and that's my game, you know. Dean: And. Dan: I know they've won and then I just get a chance to see how they won. Okay, if they lose. I don't watch it because I, because that doesn't do me any good, doesn't do me any. I'm already disappointed they lost. Why would I pile on and people said, yeah, but you're missing? All the excitement of the game. And I said I said yes. I said I want to be excited about other things. I don't want to be excited about, yeah, people who are one third of my age, I think. I'm coming through for me or not coming through for me? I want to see the final result. Dean: I've been contemplating Dan because, I I find that embarrassingly. Much of my time is screen-sucking. You know, as our friend, there's a lot of, there's a lot of screen-sucking and I would count television and YouTube and tiktok and Facebook and Anytime my eyeballs are sucking dopamine in through my screen as that time. And I've been experimenting with, you know, disconnecting from the the dopamine device you know, and so this morning was one of those times. I'm trying to get to a point where I can get as far into my day without having any, you know, digital input, and I think that there's a real Face that I could go, you know, all the way till noon with no Contact with the outside world and that, I think, would be a better thing for me. But it's amazing how your body like I went over to the cafe this morning to get some, get a coffee and just sit outside and you know I didn't take my phone I woke up. I still wake up in the. You know the first thing, you know, I checked my phone or whatever. I left it here and I went to the, the cafe, and it's amazing how your brain is Is like saying you know, wait a second, what if anything? What if you? What? Dan: if you break down. Dean: What if you're what? If you get an accident or you need to call somebody here, what? What about that? And then I realized I don't know a single person's phone number. I don't know what single phone number except my office, you know, and not there's nobody there, but that's, it's very funny to me, that's where your mind goes. And then I had that. I took real money because normally I use my Apple pay on my phone to pay for it and so. I had real paper money with me and it was just. It was so interesting to sit at the cafe and just watch everybody you know, all you know, even together screen sucking the whole time and I've been experimenting, see like how much can I Disconnect from that in a proactive way, right, like well, it's interesting. Dan: It's interesting because in the year you're applying the concept of intermittent fasting. Yeah, exactly that, yeah, you're going through. You know I'm going to spend three hours or four hours when. I fast you know yeah. Because your brain will find something to do if you're not right now. Dean: Yes, I'll talk with you fixing. I mean, I remember this is something interesting. I was really going as far as like, how far Down can I go with this? Right, like what would I truly be missing? I do. I use my phone all the time for everything. I mean texting, email, ordering food, you know all of the stuff. Entertainment talking, and I was. I remember there was a show about the royalty, I think it was called the crown, and maybe it was a movie about the queen, but I remember this was struck me as very like, very interesting is that every day at a certain time 5pm, maybe, noon or sometime they would bring the queen a red box. Was everything that she needed for the day, everything that needed her attention, kind of thing. Dan: And. Dean: I thought how neat would that be. What would be interesting if I could, at 5pm every day, get a box that has every thing that I need, like any emails that have come in, any texts that have come in, any you know articles of interest. That would be, you know, something that I would need and I wondered about that getting rid of. Like you know, I check on that judge report and you know I the news. Like seeing different things that are going on in the world and I thought to myself I wonder what happened if I went to, like you know, paper subscriptions to Newsweek, time magazine and the Wall Street Journal as the my connection to the world. Dan:I've gone beyond that because I used to get five papers a day. I got two Toronto papers. I got the Wall Street Journal, I got New York Times and National Post. Well, national Post was Globe and the Post for the two Toronto papers, and then the Wall Street Journal and the New York Times, and the fifth one was Business, business Investor's. Dean: Daily. Dan: Yeah, right, yeah, investor's Business Daily, and. But I began to realize that I all those papers. The only thing I was really interested in was the Opinions section. Okay, where the people wrote oversight articles. In other words, they were looking at us something and they were writing that. And then you know politics. I began to notice that in the newspaper world they were making most of their money after a while on subscriptions, because the advertising dollars were being taken away by Facebook and Google and yeah, and they had to go to digital versions on a subscription basis, and what that did is that it polarized the media in the sense that, for example, the Wall Street Journal, I would say 80 to 90% of its subscription probably is center or center right on the political spectrum. There's center right and the New. York Times is barely center, mostly to the left, and I noticed that the Globe and Mail is now center to the left and the Globe and Mail or the Post is still somewhat into the right into the right and the investors business daily only has Opinions on Saturday. They only have a real commentary section. So, yes, Okay. So what I began looking for, I said, well, still hit or miss, because there may be some good stuff or not good stuff. So I went to this aggregator which is called Real Clear, comes out of Chicago and all they do is aggregate article headings and they're almost all. They're all commentary, Okay. So every morning and six days a week they do an update at three o'clock in the afternoon. So you get up in the morning and they have that, and then at three o'clock in the afternoon they have an update. They don't do this on Saturday. Okay, there's one day when they don't do it Right but then they have all sorts of real clear. They have real clear politics, they have real clear policy. They have real clear market real clear world real clear defense, real clear energy, real clear health, real clear science, and those are more. They're picking up a periodicals rather than daily, yes, and so I just get up in the morning and I look and I click on three or four of them and they come for the New York Times as lucky if they get one every day, and some of them have paywalls so that when you go to their thing they're saying well, you can read the article if you pay for a subscription, and that counts them out. You know, I'm not going to pay, I'm not going to sign up for a subscription to get one article. Right so yeah, so, so, anyway. So that's what I've done. So and I'm down now to. Babs gets the post because she likes knowing Toronto things, but I don't bother looking at the, for the last two or three weeks they've had great articles. It's mainly how our Prime Minister is going down the drain which I always find comforting reading. And then the Israeli, israeli Amos situation and that's been a great clarifier, Boy. You really find out where people stand with this particular issue. That's been a really great clarifier herself. Dean: Yeah. Dan: Yeah, yeah. So anyway, but that's how I handle it, I handle it. That's been sort of my red box. Real clear is my red box. Dean: Right yeah that's interesting. Dan: You know what they call that the thing that the clean gets. I don't know what they call it. They call it the red box. Okay, that's what I thought, that's what you know that red, you know that red box she gets every day you know what they call it the red box. Dean: That is so funny, but I thought about experimenting with that, getting a red box and the government has to prepare them for. Dan: The Prime Minister's office has to prepare them for her Right, exactly yeah. Yeah, because they're both in town once a week. The Prime Minister has to come to the palace and you know and deliver in person. You know some of the crucial issues. This is not recorded. No one ever goes. Dean: Right A weekly audience with the Queen Right. Dan: Yeah. Dean: Yeah, yeah, yeah, and the King now I guess? Dan: Yeah, I guess the King. Should we send the red box to the King? Dean: It's kind of hard to say. Dan: It's kind of hard to say, you know it's kind of hard to say King. How do you say King? You know? Because he was in for seven, seven years or so. Yeah, there was a great play, actually was called the interview. I saw it, and I saw it in London, right around the corner from the hotel. Dean: And. Dan: Helen Merrin was the Queen. Helen Merrin was the Queen and that what they did is all the Prime Ministers that she's had, starting with Winston Churchill, right up until last year. I guess there were a whole bunch of Prime Ministers over the last two or three years, so anyway, but she that just talked about it was all made up, because nobody really knows what's that, but they just used topical issues of the time and you know, and whether she got along with the Prime Ministers or not, or and everything else, and it was very, just a really terrific, really terrific play. Dean: I saw Napoleon on Thanksgiving Day. What'd you think? Dan: What'd you think I? Dean: didn't like it Did you see it. I haven't. It was as we like to say, Dan. There was a lot of middle in that movie. Dan: It was all middle it joined in progress and just never left the middle. Dean: There were only two scenes that were repeated six times. There was the drama in the palace and then there was battle scenes with horses and bayonets and cannons and on and on the same battle scenes, again and again, and then back to the palace and it was really. I didn't enjoy it at all, I didn't have. No, it was my shortest movie review ever. I looked at the camera, shook my head and said Nope, and then I hashtagged it Nope, olean, yeah, yeah. Dan: Yeah. Dean: Yeah, and, but I have no real historical knowledge of, you know, of Napoleon, but I did. You know, the most interesting thing was at the end they did a summary of all the people that were lost in battles, like 6 million people. In his period of being the king he lost in battle. That was. That's crazy, you know, 6 million seemed like that, seemed like a lot. Dan: Well, we must use all of them up, because his final battle was 1815. That's when Waterloo was you know the final battle, and then there was not a major European war until the beginning of the beginning of the first World War. So it was 99 years so he must have used everybody up because it took a whole century to stack up again. Yeah, and you know, yeah, I mean a lot of American history, american history really, you know, from the British fighting the French. You know that's really where the American thing starts, it's. I don't know what they call it. You know they call it the seven years war here in Canada, but in the United States it was called the French and Indian war. You, know, and this was 1817, 50s, 1763, seven years. But this is where all the American colonists got their military training, which they then used to go to for self fighting the British. Oh wow, 1717. So George Washington was an American born. You know, they were all British. I mean, they were all British. Yeah, all the colonists were British. And then and anyway, but that takes you right up until he I think Napoleon comes in around 1793 and he was in for 22 years but he totally changed Europe. I mean, he was like a major earthquake that went right across the continent and that really changed things. You know, Hitler was great, Hitler was great. Admirer of Napoleon, yeah. Dean: And that right. Dan: He made, and he made the same mistake. Dean:He invaded. Dan: Russia. Right right right, right right. Dean: That's yeah. So I'm going to save you from from that yeah. Dan: Well it's not a it's not a topic that I'm really interested in. Dean: Right, I've never heard you talk about Napoleon. No. Dan: I just you know, but he, he not only was a significant military person, he was very significant politician. Because that's where we get the metric metric system is from Napoleon. Dean: That's right yeah. Dan: And they didn't have any standard measurements in Europe. Okay, you know, I mean the British had their own. But you know, the British is kind of an organic thing that's developed over time feet inches, feet yards, and everything, stones, yeah, and the lightfully accent, and it's idiosyncratic, it's eccentric, eccentric. The British are eccentric, you know. And he wanted this 100, everything, as you know, and it took all the fun out of it, took all the fun out of measurement, right. Dean: You imagine. Dan: American, American baseball and metric, you know. Dean: American football and metric. Dan: Yeah Well, even the Canadian football. They use yards and peeps and you know everything like that, you know all the funny. Yeah, track and field they don't, because that's more of a European thing. Yeah, yeah, world stage Anyway well, it's really interesting, but I'd like to pick up a little bit more on this couple themes that we've developed over the last a few talks, and one of them, and what I think, is that every human being is a confirmation bias. Okay, say more about that. Well, you're biased according to the experience that's proved useful or not useful, okay, okay, okay, so you've used a term you know to great movies that are not worth seeing a lot of the middle. Okay, yeah, so there's a lot. I don't remember if there was. I don't remember if there was a beginning and or an ending, and Battles and battles. That's right and palace, you know, but I think that really thing because I think that it's impossible for human beings not to have the bias. Yeah, I think that's what I do, what I do think as the smarter human beings know what their biases are and Choose them. Yeah they actually choose them. Yeah, and, and you know, as it just strikes me that this whole notion of neutrality neutrality that you can be unbiased is, I Think it's just silly how could you? Possibly be on. I mean, that's right in the world. You wouldn't survive. Dean: Yeah, yeah. And the words of Milton Friedman to field on at you. Where do you propose we find these angels to organize society Without regards the personal interest or bias? I don't even trust you to do that, Phil. Dan: I've watched that about. I've watched that about ten times. Yeah, that's such a great thing, because you can just see that Phil Donahue just has this sort of fluffy, waffly form of logic. You know, all, all, basically emotion based. You know emotion, yeah, I mean, he didn't have. Our Perspective new Prime Minister here is getting a lot of fight. When you finish here, go on Google and say here, paulie of you know, you know how to spell it, don't you? Dean: yes, okay. Dan: Takes down reporter. Just he just took down a reporter and it was one of the most masterful take downs of reporter Ever, and he did it while chewing an apple. Dean: Oh, I love it. Dan: So he's being interviewed, and he's, and the person says, well, you know, you know, you're taking a very ideological approach. He says ideological, what's that? Well, what's ideological? And the reporter says, well, you know, it's more emotion based. And he says name a name, an example there. Name an example, well you know, and it gets round that he's reproducing Donald Trump and you know that's the ultimate killer, that's the kill shots. You know you call somebody Donald Trump, he's not right. No. And he says, well, a lot of the experts. And he says experts, name one expert and and the reporter did not have a specific piece of information, that was all this fluffy narrative and you could just see the guy was flailing and meanwhile Pierre Polyov is just eating, example, and he says do you have an actual point to this interview? There's some. And the guy you could just see the guy you know. You know they didn't show that, show him in full, but I bet you know there was a puddle under his feet when he was finished. Yeah, yeah, and he's just learned how to deal with this whole issue that they try to catch you on their words. Dean: Yeah, exactly, I don't even know, what that word means. Dan: I mean do you know what that word is? You just used a word I don't know what that word is and he says well, you know, you're doing left versus right and he says Name a time when I've actually said that I've never said love first right. I don't believe them love first right. So I believe in common sense and I'm kind of bored the side that has common sense. So we haven't had any of you just aren't used to it because we haven't had any common sense for the last eight years. So anyway, and he's. I think he's a phenomenal debater, you know because he's been in he's 44 years old and he's been in parliament for 19 years. I think he's a phenomenal debater, you know because he's been in. He's 44 years old and he's been in parliament for 19 years. You know, he's been there since he was 25 and wow, yeah, but it's really interesting to watch it. You know, I mean, and I'm very biased towards his side of. Dean: You have a cognitive bias around him. Dan: I have a total. I have a total cognitive bias. That's funny. Dean: I love it. Dan: Yeah, okay, so anyway, fascinating where this is going, but I think this AI thing is a Much what should I call it here? I think it's a Catalyst for a real mind change and how we think about everything. I think the team with interacting with this technology Is actually introducing us to how we actually think about things. Dean: I think you're right, because you have to bring that to it. Yeah, so you are. You are off to Phoenix. Dan: Yeah, we fly out on Tuesday and then we're there until Saturday morning. We're there until Sunday morning because I can't take more than two days of Sitting in a room and so we're off to Chicago and then we have a Chicago week, we have a. I just have one workshop. I have the free zone on Thursday. Yes, yeah, so so anyway, you know, yeah, it's been a good year. It's been actually it's been a very Sailing kind of year. I haven't had any real-time crunches or anything else. Been a great right, that's awesome. And so then we're back, are you? And yeah, and so June 12th, june 18th, is our first free zone in Toronto. Dean: Oh, you've set the date already. Dan: Yeah, oh great. Yeah, and now I'll just forward Tammy, who is the wizard mastermind of scheduling here, tammy coville. Dean: And I'll just send you. Dan: I'll just forward her announcement. It just came through two days ago, so I'll just yeah. Dean: And we're doing it in June. Dan: I mean, it's not nice starting it off in June? Dean: I love that. I love that I do miss Toronto. Yeah, I love it. Dan: Toronto misses you, I think Toronto misses you oh Honey. I love it. Yeah, there's no more table 10 anywhere. I haven't found a table 10 anywhere. Dean: We're gonna need a new. We'll need a new venue. Dan: Oh well, we'll go. I mean less elective still there and they're still good, so we'll go okay good Okay, perfect Okay okay, dan, have a great trip two weeks. Dean: We'll be back. Dan: I'm sorry. Two weeks, two weeks, okay, perfect, yeah, okay, okay, I'll talk to you then. Dean: Thanks Okay, bye, bye. -
In today's episode of Welcome To Cloudlandia, I share the story of my unexpected adventure travelling to Buenos Aires for a pioneering knee stem cell treatment. I describe how my blood and fat cells were transformed into new cartilage and transported across continents for the procedure. I also recount my partner Babs' experience treating an inflamed toe and the vitality we've regained. Our discussion explores the pursuit of longevity and regenerative medicine's potential to make 156-year lifespans attainable through the normalization of audacious goals. We delve into hopes for abundant years energized by purpose and new ventures. Additionally, I discuss the art of self-talk and strategies like daily focus tasks negotiated through self-management.
SHOW HIGHLIGHTS Dan shares his transformative experience with stem cell treatment in Buenos Aires, describing the process of turning his own cells into cartilage. We discuss the broader implications of regenerative medicine and how it might extend our lifespans and rejuvenate our vitality. The episode touches on the concept of setting ambitious longevity goals, like living to 156 years, to guide life's endeavors and encourage significant projects. Dean talks about the importance of mental self-management and compares it to a daily negotiation to focus on critical tasks. We delve into the balance between productive 'focus days' and the freedom of 'buffer days', and how each contributes to overall productivity and creativity. The conversation includes insights on the internal quest for happiness and whether the 'fountain of youth' might be a state of mind. Dean and I examine the concept of 'Dean Landia', a metaphor for the mental environment we create and have control over. We discuss the entrepreneurial mindset, emphasizing the role of deadlines, and the Danger, Opportunity, and Strength (DOS) and Money, Labor, and Time (MLT) frameworks for success. The episode reflects on how personal goals influence our actions and the normalization of extraordinary ambitions to build confidence. Dean describes his experience with stem cell treatment for his knee injury and his partner Babs' treatment for an inflamed toe, highlighting the physical and psychological benefits they've experienced post-treatment.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: I wouldn't have it any other way. Welcome, Mr Claude Ladiak. Mr. Dan: Jackson. Mr Jackson, yeah Well, very pleasant woman who, and you know, I was the first one on today and she said you're the first one to Join the call, the others will join pretty soon and so far, in about seven years, only one person has shown up. So I want to know who the? Others are. Is this the National Security Agency? Is this the Communist Party of China? I'm just trying to get a handle of who the others are. Dean: I think you're probably right once, two or more Gathered that everybody is. Dan: Yeah, but I found that just the two of us is more than enough. That's the truth. Dean: Well, I am excited to hear about all of your Adventures here You've been. You've been all over the world. Here seems like you've been in Chicago. You've been in most exciting Lee Buena Flores. Yes, I'm excited to hear all about the Adventure here. Dan: Yeah Well, spire Chicago goes. I missed the bullets, so that's all I can report on we're not. We're not in the part of the city that's in the crossfire zone, but anyway yeah. Buenos Aires was interesting. It's only the second time I've been to South America, and the first time was just to land in Ecuador, co City in Ecuador, and then we took a flight to the Galapagos Islands and this was as the guest of Richard Rossi, who put together, you know, a gathering that went to the Galapagos Islands and you know the plain lands and one of the islands, and then you take a National Geographic boat and I think it's Linblad and National Geographic and then you know we investigated all the sea life and the animal life which are, you know, very distinct from what's found elsewhere, and that was great, but it was mostly just painting out, with a whole bunch of people that were interesting to talk to. So that's only the first time and that was a long time ago. And then we just do Create the setting here. The context, again, as a result of being a guest of Richard Rossi, has a mastermind group which is called Da Vinci 50, and Babs and I took us two or three years to get our schedule right so that we could Guarantee our attendance at all the different meetings, but the very first one, this was in New Orleans. This was last January. I met a doctor, babs. I met a doctor there from Buenos Aires by the name of Gustavo Mabilia, and, and he told a story about what he's doing with stem cells and these are your own stem cells, white blood cells and fat cells that if you collect them and then send them. It's not an entirely easy process to get them to Argentina, but we got them there and he would then convert them into the stelle, the stem cells that you're having problem with your and your body and I have an orthopedic injury in 1975. I tore my cartilage in the left knee and in those days they would Take out the torn cartilage. They wouldn't do that today, but that's you know, that was the best that was going 48 years ago. And he said oh, we can regrow your cartilage. She said we can the part that was snipped out. We can regrow that cartilage and I said that's cool. That's cool. Yeah, I was convinced that Babs has a chronically inflamed right toe that really impedes a lot of her walking or exercise and it's inflamed bones. So I didn't know that bones got inflamed. It shows up on MRIs when you do an MRI. So long story short, through dr Hasi, who's our main Medical guide and explorer for us in Nashville, tennessee. He's got a clinic there called Maxwell Clinic. He did all the, you know the coordination before us to. You know, make sure that our stem cells were there, make sure that the they turn it into a magic potion I don't know too much more about it and he arranged with for our trip down. So we went. This is so. Yesterday was Saturday, we're talking on Sundays, it was two. Two Saturdays ago we took an overnight flight to Buenos Aires, where it's now springtime because they're in the other hemisphere. Yeah, it's more complicated than I'm telling you, but that's the upshot of it for the week and and so, as far as the you know, the brain cells and the vascular cells, the only thing I can say and I have to be, I think I have to be cautious here, but because I have, like a lot of entrepreneurs do, I have the ability to create my own placebo's. Dean: Right. Dan: Yeah, okay so all. I can say I've come back after the trip and we had. We came back after seven days and and this week I have felt more energized and more confident. Dean: Then I can remember recently sounds like quite an adventure and the upside yeah, gonna be. The upside is gonna be a total new development of cartilage in your knee specifically. Second, what's the Hope for it Like? Are you gonna have the knees of a preteen Swedish boy, or are you gonna Just have the normal knees of 79? Dan: well, basically yeah, I'll basically have the, basically the knee I had before the injury. Okay so that's 48 years, so six months, and the orthopedic is pretty easy for them. I mean, they're doing some advanced work and other parts of the body, but the cartilage is, you know, it's pretty, it's not a complicated thing, right? But what happens is they take my blood cells and my fat cells and they turn, essentially turn it into new cartilage cells and that's. You know, that's what stem cells are that? How? Dean: does it gather. Dan: Yeah, well it's. This was all done in Nashville and. So, what they do is they? You know it's, it's basically a centrifuge and you have an IV in both arms and the blood that gets taken out and it's, and they take the white blood cells out and then you know it's simultaneously they're taking blood out now return it to your body, but they're taking the white blood cells, which is far prior less of your blood than your red blood cells. Okay, actually it was like a two hour, two hour session and it was like a cup full. You know, after a big cup, a big mug full, and so that's the white blood cells and then the fat cells. You go to a plastic surgeon Because they're used to taking you know it's part of plastic surgery of taking out fat cells and so and you get enough they're, they're told how much of each are required for them to basically do a year's worth of. You know we're going to go down probably four times during the next 12 months, starting with the first trip two weeks ago. And they'll have enough just from that one extraction, extraction of both, they'll have enough. So next time I go down I broke both my Achilles tendons in the 1970s. That was a bad decade. That my in 1970s were just a really bad decade anyway. So anyway, and the Structurally, I mean they're shortened because of the surgery, the tendons, are shorter, but they've developed calcification. Oh yeah which reduces flexibility, and it's got pain attached to it. So next time they'll Take my same fat cells and white blood cells and they'll turn it into something that gets rid of all the Calcification and my and my tendons. Yeah, so, and that will give me more push-off, it'll give me more flexibility to go along with the new cartilage. So I think probably, you know, probably I'll be gaining back about 30 or 40 years of Running ability out of my legs, you know. Dean: I always Run for his money yeah. Dan: Well, yeah, I just want to run again. I enjoy running and I haven't been and it's been too painful to do for the last 10 years. And then the whole thing is the overall, the Direct injection. You're just going after a particular issue, but the IV, the, it goes into your brain and it looks for anywhere where your brain cells Are not performing correctly and it wakes them up. So the stem cells don't cure anything, they just wake up the natural cells that are there and they start growing again. And the same thing with the Vax vascular system. That's your, but I. I would say that Knowing that now I have the means to repair anything in my body as soon as it's identified as a problem is Very confidence. Dean: It's very confidence building you know it's very and. Dan: I was noticing that I had sort of blot into Sort of why I know I'm wearing down and I know that there's an end to it at some point, but I hadn't realized how much that was until I got the other thought that, no, almost anything that's going wrong with you you can repair now and you can rejuvenate it, and so that's a. That's a huge confidence builder. Dean: Yeah, and it's really I mean perfectly timely, right as you're entering into, you know, in my ninth decade. Yeah, exactly entering into your ninth decade with the goal of it being the best decade ever which I love that framework, by the way and at a time when normally it would be, you know, physical deterioration happening, you're like physical rejuvenation. Dan: You're going backwards on that thing, yeah, I mean yeah, you know the there's so many factors that are involved in aging, and some of it is just the fact that your cells only reproduce 50 times. Okay, there's a thing which is called the Haflick barrier. This is a I don't know quite what kind of scientists he was, but he found that every cell in the body and there's 20, I think, 26,000 different types of cells in the body, some number like that they all reproduce only 50 times, as far as they can tell, but they don't do it equally. They don't, they don't. They're not doing it at the same time. Heart muscles might be faster, other cells are slower, but it sort of reaches the limit of everything by the time you're 120. We only have one person on record where there's actual valid records of birth who has lived 120. She also lived, she also. She got to 122. She died. A French woman who died about 10 years ago. Dean: And that's the only person that. Dan: I mean, there's all these claims, you know, you know around the world, the people who lived at 200 and 300 and everything else, but they don't have any valid records which actually established that. So anyway, but but most people don't get to 120. Dean: Right, exactly. Dan: Yeah, I mean, even if you only got to 120,. I said, even if you only got to 120,. I said well yeah, I mean, if you're an entrepreneur and you're at top of your game at 60, and you're saying, no, I guess I have to retire pretty soon. Well, the decision to retire is sort of telling your body it doesn't matter how long the body lasts now I mean, it can go really quickly. But if I know I'll be 18 next May and if I know that I can stay in top form for another 25 or 30 years at the top of my game right now, then that's a big deal. Dean: Yeah, I look at, I saw me. You know, bob Barker died earlier this year at 99. And the thing that was going around with that, he got to as close to 100 as he could without going over the big showcase showdown. Kind of close to 100. Dan: But you know George Burns, the comedian, very famous mid-century 20th century, you know, 40s through the 80s or 90s. He had a goal that he was going to do a full show at the Palladium in London, big Venue in London, england, and he did it. And then and I always gave him as an example because he was performing full time in his 90s and then- did an actual 100th birthday. And then he was in a shower about four weeks later, he slept, broke his hip and he died two weeks later. And I said, George, you didn't understand what you did. You should have set another date for when you were 110. Exactly. Dean: Isn't that amazing, I wonder? Yeah, I mean, that's kind of a. You've been programming yourself for 156 for as long as I've known you Since 1987, you know since 19, 36 years right now, yeah. Yeah. So that's kind of you know. You're just approaching or just at the halfway mark there ramping up, gaining speed, gaining momentum. Dan: Well, people say do you really think you're going to live to 156? And I said I know I won't if I don't have it as a goal. Amen. Dean: Well. Danny just setting yourself up for disappointment. Dan: Well not me everybody who ends up with my messes after I'm gone. You know when I'm gone. What do I care? Dean: Exactly, that's the point. I love that. Dan: I love, I laugh. Dean: I tell people that all the time, when you said the just for you, it's just going to be live, live, that's better. There, you go, you're not going to experience the disappointment. Dan: There's a great French philosopher from the 1600s named Blaise Pascal. Dean: And there's a blaze. Dan: There's a Pascal wager. And he says you know, when you think about it, all of us regarding if there's anything after this life, it's a guess. You know it's a guess and it's a bet and he says but let's just take a look at the two bets. There's nothing after you die. Okay. Dean: Okay well that's cool. Dan: The other one is there's a whole other world after I die. And he says it's not so much which makes the best sense after you die. It's what bet makes the sense right now? Because if you think that there is a whole world afterwards and it turns out there's nothing, well you really haven't lost anything, because you know there's nothing, but what? If you believe your whole life there isn't anything after death, and then you find out that there and they said you know, and you said geez, if only I had. Oh my God, if I had known this and he's believing there's a afterlife is a much better bet, psychologically and emotionally, for right now. Yeah, yeah so I'm kind of a. I'm a kind of a Pascal wager kind of guy. Mm, hmm, that, I mean, is so back then everybody you know lived a life that took the natural course. You know I mean living to 60 and 70 in those days was kind of an achievement, with all the different ways you could die back then disease and you know and violence unless you were, unless you were, matthew's a lot. Yeah, yeah, but birth records. Dean: No documentation. Dan: I'm sorry, Matthew's a lot. I'm sorry, but where's your come on? Where's your papers? That's everybody. Dean: Every time I think about muscle, I think about our Aubrey, aubrey de Grey. Yeah and the Missusola prize. Have you heard any updates on that? I've kind of lost the past. No, I saw video. Dan: I saw a video of him talking and I got a feeling that that Living living two or three times more than natural, but not being happy right now is probably Not a good bet, because I didn't get the sense that he was a happy. I didn't get the sense that he was a happy person, you know. So I mean you never know, I mean people who never saw aren't necessarily unhappy, and people who smile all the time aren't necessarily happy, you know. Dean: I mean happiness. Dan: Yeah, an internal disc, it's an internal disposition, yeah. But anyway, you know I'm just reporting back. I'm sort of a bit of a trailblazer in relationship to this stuff, but I'm only. I will tell you, dean, I was thinking about this when I was in Buenos Aires that if I didn't have that goal of living to 156, I wouldn't be doing this stuff right now. Dean: Yeah, that's true, right, you're already in traditionally if you speak about like. I'm beyond refund right now. You know, I mean, you're out of warranty. Right now You're an extra innings Actuarial tables. You're an actual outlier. Dan: Yeah, but I'm really a profit center for the insurance companies. It's just been me paying them, just been me paying them up until now. I love it. Dean: Dan is so great. I think this is like that's one of the great things of you know being alive at this time in particular, just all the access to these things. That's only gonna get better, as we understand. I remember when I went to the first, the first abundance 360 and Richard Rossi's friend, gary Kaplan, was there with us. I think you've met Dr Kaplan. Dan: Oh no, Gary. Yeah, Gary, you know, I see him every, I see him at every defense. She 50 maybe. Dean: You know, he's a great guy Okay yeah. Yeah, I really went to the go out there. Dan: I went to the go out because silence with Gary, so we had a lot of time to talk. Dean: So I've known him for a long time, you know, well, I remember when this was. This had to be Almost 10 years ago, right 9, 9 years ago. Anyway, the first abundance 360, not the very first one, the first one in LA Beverly Hills Hotel there, and you know I'm sitting with him and he was Saying you know, when you look at all the medical advancements that are coming right now, this is back then you said it's gonna. It's gonna seem like we've been Throwing rocks at people to get them healthy, you know, compared to what's actually coming. I mean, yeah, we would describe what you know regenerative, and that's a good word. That's kind of become, you know, newly minted. Regenerative medicine is All the things from the on a cellular level regenerative Regeneration, replacement. You know we're pretty much going to be able to replace everything Before we repair it or repair it. Yeah, replace repair, regenerate right. Dan: And that's pretty cool. So, yeah, I like well, I think, the hmm, I got involved with Peter Diamandas in I'm just trying to think. There was December of 2011, the first before a 360 meeting. We didn't have a name for it, but this was in Silicon Valley and and one of the things that sort of connected Peter and Peter and me Was really the fact that we both had this commitment to living way beyond normal age, you know. But I had a thinking process, you know. Of course it's the first hour of strategic coach, which is the lifetime extender. And he came in at that time and I said you know it's not a goal you can achieve unless you can normalize it as a normal thought. I said you know our brain, and Our brain really resists abnormal thoughts. We, it has to be normal. So I set myself the goal in 1987 that every time I thought of my lifetime I would just think 156, you know, you know, at that time, life expectancy for males you know of my background and you know the thing was 78, so 156 is twice and so it took me about three years before it was just a normal thought. So whenever I you know I'm pushing 80 now and you know, and I said, well, what's my lifetime, I said 156. So at 80. That makes me very ambitious because I know I've got in my own mind, I've got, a way you know, enormous amounts of time left, really twice a lifetime 76 years. Yeah, yeah, I got 76, 76 years to get things done, so it makes me Totally confident about starting new, big, new big things. And I mean your whole life is either happy or unhappy. Unhappy based on the kinds of conversations you're having with yourself. I agree. Dean: I agree a hundred percent. I mean, you realize, I was realizing, I've been thinking a lot about this. You know, this straddling of the mainland and the cloud land via, and those thoughts then brought me into the actual game, which is game land is where at all happened and I realized that how much of you know Dean landia is affected by the inputs and circumstances and the Context and relationships and conversations and environments that you voluntarily Put yourself in, you know, surrounding yourself with the environment that's going to shanty people yeah, people, I mean. Dan: Yeah. Dean: And. Dan: I just had a thought, and that was triggered by your Dean Landia, that I only have direct access to one human being on the planet. You know, and same goes for you, and a lot of people spend their life. A lot of people spend their life trying not to be, not to deal with the one person they have direct access to you know they're hoping they're going to be saved from the proof that they hope something else will save them from the person that they're actually inside of, and you know so. so my, my whole point is why don't you just take ownership for the, the relationship that you have just with this one person, and you know there's new dimension, there's new dimensions presenting themselves all the time. And and the other insight I had and that comes from our conversations, because we're we've got a very similar approach to life on a lot of different fronts and I was thinking, you know, I've been trying to control my brain up until I think, about two years ago. I was going to control my brain and, you know, make sure my brain was focused on this and that. And I said why don't we change the relationship here and take for granted that you want, I have no control over my brain. And the other thing is why don't we just see where it goes every day? Because it's totally unpredictable. I spent one day and just sort of locked in where my brain was going that day and there was absolutely no predictability to what's forever. And I said, okay, why don't we just I'm just going to do it deal with my brain wherever it goes? During that day I wanted to do three useful things for my plans. You can go anywhere you want, but by the end of the day, I want progress on this, I want progress on that, I want progress on that, okay just have fun, you know, do whatever you want, but by the end of the day, if you and I are going to sleep happily tonight, you know, I got to see progress on these three things. Dean: Oh, my goodness, Dan, that's so funny. You know, it's like I've been having these exact conversations with myself here. It's like taking over the management. You know, it's all in that vein of you know, imagine if you applied yourself your FELF, these things of taking over the management, you just you hit it on the head that I only have direct control over one human on the planet and that's me. And I thought about entering and I realized that my brain, my desires, my ambition, my you know vision, the visionary in my brain here is not necessarily the one in control of the, the doing part of my brain, the labor management versus labor right. And so I was thinking about I heard one time that there's a form of contract where a you know production will enter into a contract with an actor or a celebrity, that with their company on an SSO contract which is for services of. So it would be enter, as I thought it's kind of like entering into a contract with my brain here for services of being Jackson and thinking what you just said is like those. If I could just like allocate time and attention to you know I've I've thought a lot about your thing of three, three things a day. How much I'd love to hear from you how, on a buffer day when you are I don't know how you define whether buffer day or focus you've got workshop focus days where those are like the Bob's fled run kind of thing. That you know what's happening on a workshop day. You get up and I'm sure your car arrives at a certain time and you get taken to the workshop and everything is for my computer, or my computer does, because some of them are virtual. Yes, exactly Okay. And then but on the days where I never struggle with those, I realized that everything that I do get done has that external exoskeleton or that scaffolding to make sure that gets done. If you're just in the right, all you have to do is, you know, get in the car and the rest of it is taking place, or open up the computer and sit down and you're. You know you're able to focus and deliver the workshops. But I'm curious about your free range time, where I think I may have, like I crave and do a lot to carve out big blocks of uninterrupted time, only to end up having nothing to show for it. Because, I don't get myself to sit down and do the things that I've carved out all this time to do. I'm curious how, what your experience is on getting Dan to do stuff that requires his own batteries, I guess I'd love to hear your experience. Dan: Here again, I think we're very similar and I think that's why our podcasts are so enjoyable, because to a certain extent, neither of us wants it to end when we get going. But I have one of our models in the strategic coach is a theater model which is front stage, back stage, and front stage is really, whether you have a viable company or not, it's your front stage your profitable front stage impact is what determines whether you're getting paid to take care of everything else, and I don't have to be motivated for a front stage impact. You know, and workshops is an example, podcasts is another example, creating new thinking tools is another example, and writing books is another example, or videos or audios. So these are all front stage. In other words, if I can get this done, then it has a multiplier impact out in the world on other people, and that either me directly interacting with the world, or our coaches or our team members interacting with the world, and that ends up in profitability. Okay, so those are my focus days, but some of the days that are not focused days, I have to be preparing for those days. Okay, but anytime. I think of front stage impact preferably. I don't need to be motivated to do that, I love doing that. Dean: Okay. Dan: And that's my usefulness to myself, that's my usefulness to everybody I engage with. But just going back to my decision over the last two years of just letting my mind wander, when I'm not directly engaged in front stage impact activities, my brain can do anything at once. It can go anywhere and so I don't really care. Before I used to care. I'm not making use of my front stage, my back time, I'm not making it. I said leave it alone, just let it go where it wants to go, let it run, let it go out and frolic, let it explore and everything else they really run. So I mean, it took me till practically age 78 to come to this agreement with my brain, and so I'm either in hyper focus, actually doing the things that make money and spread the reputation and do all sorts of good things, or it's free reign. I really don't care. Dean: And to me what it does. Dan: It frees me up from the tyranny of time and effort. That you're absolutely maximizing the use of your time. I said I don't care about my time and I don't care about my effort, as long as I make a front stage a profitable front stage impact. If it takes me an hour to do that, and it's an hour if it takes me a full day workshop, then it's a full day workshop, but I don't really care about the time and the effort, I just really care about the impact. And then backstage. I just say brain, go and do whatever you want to do, think about anything you want to think about, and I couldn't care less. You don't have to justify your existence. My brain doesn't have to justify its existence when it's not on stage. Dean: That's very interesting when you're creating a new tool. For instance, you introduced a tool on Friday for our pre-melt connection. Call yeah, your melt tool, and what's happening? How does that come about? What's your process? Dan: for that. Dean: That's one of the key outputs that you're providing is new IP and thinking tools for the thing, so how does that come about? If your mind goes, you mentioned you've read Peter Zion's book seven times now. Dan: Yeah, the end of the world is just the beginning. I think it's the most important book in the world. I'm reading and I read it seven times. So it's Peter Zion. Dean: Z-E-I-H-A-N. Dan: And the book is called. Dean: The. Dan: End of the World is Just Beginning and he's written. This is the fourth book that he's written since 2014, where he's just predicting that everything we were expecting to happen 10 years ago ain't going to happen that way, and a whole new world is going to happen. Dean: And he's got very plausible readings. Dan: I'm not going to explain the book here but it has a profound impact on me. But it seemed to me that he was operating at a macro geopolitical level and I said well, is there a simple sort of set of gauges, if you will underneath, that determines in any place at any time whether things are moving forward or they're stagnating or they're falling behind? And I came up, it just sort of fell out of. He doesn't talk about this directly, but after I'd read it a whole number of times, it just struck me that it was the cost of four things that determine this, and one of them was the cost of money. How much is it cost you to get money? And that comes in two forms how much is it cost you to get a loan and how much is it cost you to get an investment? Those are the two main, the financial vehicles that underlay growth. And then your profitability is the third one. Are you keeping a lot of what you're making? Dean: That's savings. Dan: And then the cost of energy and all of its different forms and the cost of labor getting really top notch. You have access to other people's skills, and how much is it cost you to do that? And then the cost of transportation, because we live in a physical world and to move a pound costs money including your own pounds and that costs energy and I just started playing with this. I know we did. I was mentioned on a previous one of our podcasts Mike Kenix, we did it on that and everybody I talked about it. It had a simplifying effect on their thinking. I said this is a good tool. That's all I do If you come up with an acronym and it's. M-e-l-t. And I said I think we're going into a great meltdown next 30 years where everything of those four factors is going to cost more, and you can see it. Yeah, I mean you can see it. All you have to do is read the news every day. Most of this is going up, energy is costing more, labor is costing more and transportation is costing more. And I said so. You know, I think it's a neat way. So what I did is I just introduced a tool to the free zone entrepreneurs, just two days ago, when you were there and I said if this is true, let's just suppose that it's true, that these costs are going to go up for everyone else and what's your biggest advantage and opportunity over the next 30 years? And that's just. That would be a thinking tool, and it has two qualities it's a sudden new thought, it provokes your interest, but it brings your right back to what you, as an entrepreneur, can take advantage of. So those are my criteria for a new thinking tool for a strategic coach. It took me from the time the thought occurred me to Friday, because that's the first time I did it. It took me six months of playing around with the idea, checking with other people you know conversation and then just looking at the news and saying, is the news going in the direction of the theory? You know? Dean: Yeah, and then. So when you like to get it to that tool, state that's part of your when you're letting your mind wander. It's so funny, dan, I've been talking about this idea of the self-milking cow, the idea of embracing your bovinity and realizing that you're the one that can create the milk. And if you set up an environment like I've moved towards, is that we basically have things divided into three divisions. I call it the pastures, which is me out roaming the pastures, you know, exploring and being a happy cow. And then we have got a milking shed and the milking shed is set up for me to come in and be, milked, essentially to turn my thoughts, free range thoughts, into, you know, into digital milk, meaning that we're recording something about my you know I'm doing it either through a podcast or through a Zoom or interview or whatever we've got with my team. And then we have the processing plant, where they take the digital milk and they process it into podcast, courses, tools, anything like that. So I'm curious, like it sounds like one of your pasture roaming activities is reading things like the like Peter Zion's book and your six you know your of daily input from real clear politics and the Wall Street Journal and All the things that you do. You put those all in and then ruminate on them and and then outcomes the things. When you're turning it into a tool, though, are you consciously like? Are you starting with, like illustration, journaling, doodling? What's your, what's your kind of creation process for? Dan: yeah, I do, because our tools come in in One page written. There's boxes and the box. You know the number of boxes, the kind of boxes you have so with with the melt tool. All I did was have it's called your great meltdown and your great meltdown DOS. Okay, so DOS is a previous tool that we have in coach is that and any human activity. There people are responding to dangers that they're fearing loss of some sort. The other thing is opportunities, where they're excited about the possible gain of something. Dean: And then their strength. Dan: These are the things that they already have going for them. And I said I think all human beings, every day, operate within a unique DOS framework of things that are fearful about, things are excited about and things that they're confident about. So what I did is I did a matrix and matrixes are cool, so the cool way of structuring where you have MLT, money, energy, labor, t and then I had four arrows going up for, I think, cost, and then down the side I had danger, opportunity, strength. And then I said to the entrepreneurs, because they're familiar with the DOS, everybody At the level that you're at in coach, the free zone. This is an old tool. This is, you know, 20 years old and some of you have been there 20 years and I said so from your standpoint that all of your clients and potential clients, customers, are going to have the danger of rising melt costs. What's your opportunity in this? Okay. So what's there the opportunity with dangers? What's the opportunity? Yeah. What's your opportunity with other people's opportunities? And what's your Opportunity with other people's strengths? And then you go through it and there's another exercise which I won't go into right here, and you come back and then you just have a general conversation, you have breakout sessions and conversation, and the room goes crazy, you know, and because everybody's done thinking about their thinking, they've talked about their thinking, and they come back and they hear everybody else's thinking and that's what produces the workshop. But the thing that triggers all this motion is that I have deadlines to create new things. Dean: Yes, I got it and that's really how it all comes out and that's, I think, do you have a sense of what your, how much of your time? Is that free range versus you know the structured workshops? And so I guess it's getting left, or more and more Free range. Dan: Well, I would say even on my most intense front stage days. Still, the majority of the day is free range and then when I don't have that type of thing. It's all free range, yeah, but it's not a. Yeah, without a commitment to someone else to deliver something, giving myself deadlines is worthless. Yeah, me too. Dean: I've discovered that about me giving myself a backstage free range deadline. Dan: Well, first of all, I think free range and deadline is a contradiction in terms. Right. Dean: Yeah, this is what I like about the, you know is doing a workshop or scheduling a milking session. Is I know that if I've got a milking session Scheduled, like I've been going to the studio? Yeah you know, on Thursday morning, 10 o'clock to 12 o'clock, and I know that you know I'm prepared for For being milked at that at those times, you know. So I'm either, yeah, doing something myself. Some of the best things that I've done have been just preparing myself to record a State of the Union or a new, you know, record myself as a thought. I do find those a little more that I have to. You know, if I have to have that time set aside, right, that's how I've been. How I did the convert more leads book was I Could free range, I get my thoughts together for this section of the book and then I go and talk that out. So it gives me that structure. One thing that I have realized and that's been very helpful is this idea that Reality you know, the mainland, the real world here, applying yourself, moves at the speed of reality, which is 60 minutes per hour. And, yeah, if I'm going to embark on a project that's going to take 20 hours, that there's no possible way to allocate or Put in those 20 hours without actually putting in the 20 hours and that I can't do it. All at once. So the only thing I've got an infinite. I've got an infinite Opportunity list of all of the things that I could possibly do, but what I've been experimenting with that's very helpful is Just loading in my next 10 hours. What if I? What can I do in the next 10? 50 minute focus sessions that I have? you know that's really that narrow. That helps me prioritize and make a decision, which is the first step of you know my acronym of playing golf a goal, optimal environment, limited distractions, six time frames. So a goal is the decision of what am I going to do at Tuesday from 10 o'clock to 12 o'clock I've got two potential hours that I can allocate there and what am I going to do in those times. You know, that's really been a big help. Dan: Yeah, yeah and. I, you know and I've got a reputation that goes back, certainly the full extent of the Coach program, which goes back. I mean we'll be 35 years Next November. We're in our 35th year of the coach program. Dan always delivers. Yeah, and I have a Absolute commitment to never in any way undermining that reputation. So whatever it takes, dan always delivers, okay me too. And you know if you handle that, whatever it takes to deliver, you know life gets real, simple. Dean: Yeah even though it's sometimes. You've seen that illustration of the you know assignment made, accepted, deadline here the timeline, and then the little five percent at the very end and the 95% all allocated is goofing off. And then five percent, all the work done, while crying. Dan: No matter what. Dean: Yeah, well done, you know, yeah, yeah yeah, because your, your entire reputation is just in terms of commitment, is that you've made to other people? Yeah, and I think, though, our ability to our ability to always deliver, I think has really been, you know, honed because of our, the requirement of us always pulling a rabbit out of our hats growing up. Dan: I think yeah, even in any assignments or anything like that. Dean: We've gotten Really good at improv theater you know, yeah, I. Dan: Well, I think the other thing is if that's true, you always deliver then, what people can't see about that? Are you happy with the time you spend that other people can't see? And I would say that I'm up about 1,000 times over the last 30 years. I'm really happy with the free range time. I'm really happy with all the work backstage that I have to do. I used to be grueling. It was working nights, it was working weekends under severe pressure, and that's not true anymore, because I've got a sense of the framework of the project. I got the sense of the timing of the project. And I said you know and then you know, I've kind of worked out what the deal is with my brain. My brain always delivers at the end of the day. And I says, well, there's two of us that always deliver my brain. If I set my brain three things by the end of the day, have this self, I don't care what you do, You're not accountable for any of your time, but by the end of the day I want these three things delivered. And then I've got my commitments to deliver a front stage. So I've just worked out a two-way deal here. I love it. Dean: That's great. Well, Dan, I never yeah. Dan: I think we're kind of cosmic soulmates, you know, both the payoff and the problem. I think we're. Both of us have tried similar landscape in terms of coming to grips with ourselves. I agree. Yeah, I find these conversations infinitely interesting One takeaway that you got from today, and I'll tell you mine. Dean: So that's my big takeaway for today. It's given myself permission to just roam the pastures, to enjoy my free range, as long as I just hold up my end of the bargain right. That was a night. I got a lot out of that. Dan: Yeah, and I think that I do really interesting podcasts also with Shannon Waller which is called Inside Strategic Coach and people always want to know. Our clients especially want to know how we do, what we do backstage. And I'll just drop this as a topic for her, because I think this the greatest tension that entrepreneurs have is not front stage, but the greatest tension is backstage. Dean: Yeah, yeah, I agree, I agree. Well, I'm excited about next week. Yeah, I want to talk again even more conversation. I look forward to it. Thanks, steve, this is really great, thanks. Dan: Steve, okay, I'll talk to you next time. -
In today's Welcome to Cloudlandia episode, Dan shares his experience with stem cell treatments, from his different injections to increased energy and improved brain function. Next, we explore the fascinating realm of intelligent money exemplified by Indify and how it empowers creators by potentially disrupting the music industry through musicians' futures. Lastly, we make a special announcement about our first Free Zone event in Toronto this June. Join us for insights on innovative concepts that can upgrade our lives.
SHOW HIGHLIGHTSWe delve into the world of stem cell treatments, starting with my personal experience and how it has improved my energy levels and brain function.We discuss the concept of intelligent money and how platforms like Indify are empowering creators and musicians, potentially disrupting the traditional music industry.We explore the concept of investing in people and emerging technologies, citing examples like Elon Musk and Steve Jobs.We reflect on the role of artificial intelligence (AI) in content creation and the importance of discernment in information consumption.We discuss the concept of media polarization and share our personal experiences with the shift from newspapers to online news aggregators.We mention a play we saw about the Queen's relationship with various Prime Ministers, shedding light on an intriguing historical fact.We explore the topic of neutrality and bias in AI and discuss how it might impact our thinking processes.We announce our first Free Zone event happening in Toronto in June and share our past experiences in the city.We discuss the idea of digital detox and share our strategies for reducing screen time and the benefits we've experienced.We reflect on our experiments with AI in generating interesting facts and video scripts, emphasizing its potential as a multiplier for content creation.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Welcome to Cloudlandia. Dan: Ah, you have a very resonant place to this morning. Dean: Well, you know what I did. I came in on the app today and so we'll see. And over the last week we had some intermittent disruption. So to try this this week. Maybe it's a different level of unpredictable variety. I called it unpredictable variety. That's right. We roll with it and yeah, and there we go, yeah. So everybody wants to know, dan, how is the $6 million man doing with his biomegies? Dan: here. Yeah, yeah, pretty good. So we're talking on a Sunday and just the past Thursday was two weeks, and you know I got a figure in the placebo factor here and I think I mentioned this last time that when you have a pain and you don't have any solution for it, you try to avoid the pain, and so you kind of? A you kind of a focus on it. You rearrange your posture and your body to avoid the pain. Dean: Yes. Dan: But since I had the stem cell injection, I came back and the pain didn't seem any different. But I was confident about it that I now had a pain that in, according to prediction, in six months I won't have the pain. And so I'm not avoiding the pain and I'm you know, I'm walking downstairs without holding out to the rail and just depending on my leg. But I will say in the last two or three, three days I've I have noticed an improvement so that I'm getting from. You know we have top to bottom we in some cases I'm going to flights, yes. And and yeah, so I told Dr Hasse, david Hasse, who's in the free zone with us, because he's the arranger for all this. Anything else I do, I go through his clinic, so he's the one who arranged everything in Buenos Aires. Yes, and I tell him. I said I'm I'm naturally a self-producer of placebo's. Dean: And I said I think it's part of my. Dan: I think it's part of my character. I had nice said actually isn't strategic coaches, and that was strategic coaches producing your own placebo's. Dean: So I love it yeah. Dan: Yeah, so anyway, all friends, but I will tell you this we had three different treatments. I did and Babs had a fourth one. So Babs had a big toe, inflamed bones and her big toe. And the pain is way, way down after two weeks. And both of us had vascular IVs, so this is where the stem cells are put you know, it's an IV, so it goes in over 40 minutes. Dean: It wasn't an injection. Right, right, right. Dan: But it's, these stem cells are geared just to your vascular system, so just you know the veins, as I said and so I feel quite a bit more energy, and again, I'm not discounting the placebo effect. And the third, the third thing that I did Babs did vascular two and I did brain cells. So these, what they do is that they put lymphocytes in on day one and then on day three they give you an IV for the, for your brain cells and the lymphocytes. I don't exactly understand what they are. Okay, I know they're neither Republican or Democrat. I do know that they're NDP, right? Exactly, yeah, I know that. I know they don't have a political characteristic about them, but what they do is they actually create pathways through what's called the blood brain barrier. Okay, and what I understand is that the brain is very protective of itself, so it doesn't allow any foreign thing to come in To the brain. But it'll accept lymphocytes and they're just little, they're kind of temporary pathways and they die after about a week or two. But what happens then is the stem cells that are geared to your brain can go through those pathways and and I'm doing a program called neuro potential, which is a bio feedback program, and I'm doing a neuro potential program and I did session 30, 29 and 30. I've been doing that for about a year and what it tests you on is when you're watching a movie and I picked a favorite movie which was foils for British detective homicide detective series Long time ago, 15 years ago, very intriguing, very good acting, and so I went Saturday morning to the hospital. And so I went Saturday ago and I did it. And usually what happens during the course of the session? You're watching the, you're watching the screen and then all of a sudden the screen will go black, the sound will go out, but the movie goes on and your brain notices this and it readjust itself so that the screen comes back and the sound comes back, and normally during a session it'll happen four or five times and there's nothing you can do. All you do is the brain just adjust itself and that adjustments are actually making improvements to how your brain operates. And I've been doing it and my EEG tests, which are a battery of screen tests that I do every quarter, indicate that my brain has improved quite a bit over the last year. But this session, the first time now I'm talking about a week ago, saturday not once during the entire movie did the screen black out and or the sound go out. And the first time it ever happened. And the technician they have technicians there who you know they will. They put your sensors on your brain and then they you know they're there all the time and she said I've never seen that before. She said I've never seen it, certainly haven't seen it with you, but she's, I've never seen it with anyone. And these people are these train. These people are trained not to be enthusiastic. Dean: And they're just there, related to your, to the stencils or yeah, well, it's the only thing that's changed. It's gotta be right. Dan: Yeah, it's gotta be, and she up the difficulty. So when I do it fairly easily, she'll up the difficulty and the and yesterday I went and it sound went out three times but the screen did not go black and and she said that's amazing because she said you're even stronger this week than you were last week and that was a real breakthrough week. So I think, that that's and this is the only thing where I have outside reference point. That's testing. So, yeah, so, but my energy has been real good from the overall. But I think the big thing is that I am now convinced this specifically from this stem cell thing that we're going through and also other things that I've been doing for the past year that now anything in the body, if it can be diagnosed, if there's something off, if something's not performing right, something's not working period or, worse than that, it's something wrong is happening. I now am convinced that if it can be diagnosed, it can be repaired and it can be regenerated. So that's yeah. Dean: And. Dan: I've been and I've been going on. I've been going on faith for the last 36 years in this regard that this would come. Dean: Yeah, I mean, you know, you look at, I heard Joe Rogan had well, he always has all kinds of interesting people, but he had Gary Brecca on. I don't know him? Dan: I don't know him. Dean: Yeah Well, he's kind of an interesting story, I don't know. I mean, you know like anything, when you hear him on you know he kind of breaks into the scene. He's the guy that kind of turned Dana White around. Dana's lost all kinds of weight and reversed his. Dan: Oh yeah, I know Dana White, he's the. Yeah, you see ultra fighting, yeah, that's exactly right, yeah, yeah, the US. Dean: And so he. This guy's background was as a I don't know what the right word for what he did, but it was some sort of for insurance companies. They would predict your lifespan. So it was like advanced what do they call that in insurance? Mortality rate, I'm guessing. Dan: Yeah, it's the actuary, the actuary, yeah, yeah, so actuarial. Dean: I guess would be kind of based on statistical groups kind of thing. And what they do is this is based on records, on your on measuring, like genetic markers and blood work, and they couldn't predict. He says within months of somebody's life expectancy, and very interesting, right. So Dana came in and he had, you know, very elevated triglycerides and you know certain other markers that were really kind of degenerative and he's 53 years old and his they marked his life expectancy at 63.6 or something like that. And it was really like an eye-opener for him to see that have that sort of you know, mortality check on what you're, what's going on in your body, and he basically says all these things are, you know, they're starting to give out years and years before they're actually the end of now. So it's not a mystery kind of thing, it's just that way. You know, and so he's, you know, done all the things that he recommended and he's already added, like you know, 12 years to his life expectancy already, and that it's kind of, I think, when you're right, that we're at a stage where we're started learning all the Repair models of things that, yeah, to be able to, to regenerate, I'm still amazed that even the fact that DNA exists like how do you even Tune into something like that, right, like how did somebody even Discover that's a thing, is just like beyond my imagination, you know it's, yeah well, electron microscopes with the yeah well, I mean with you know, the the actual day breakthrough. Dan: There's some great stories about that aren't really on point here, but we could go into them. But the point I'd like to bring. This is all cloud land. Yeah, this is all these are cloud land media capabilities that have come into existence, because the I was talking to Peter de Amonus about this and I said it's clearly a Lot of things that were predicted by a lot of people 10 years ago haven't happened. Okay they haven't happened to the degree that they're happening, but they're not to the degree. But I would say that the application of digital measurement to your body has has gone way beyond what anyone was predicting at the ability to, at the most minute level, to sell your level of actually Measuring and then having comparisons. You know comparisons because these are large model. These are large model. You know, when somebody says you are, you know a certain age, like if you take Dana White, and they said 53 and they his prediction was for 63. What they were doing was measuring against millions and millions of other tests that they yeah, I'm not other people that Used to take yours to put the facts together and now it takes minutes, yeah and he wasn't even possible years ago that I put those together. Yeah, no, I mean, my first doctor encounters were in the 1940s, so this is 80, not quite 80 years ago. And the best you could hope for back then was that the doctor had a good bedside manner. Dean: Well, three out of four doctors prefer Chesterfield's. A great Actually. Dan: And it was. It was actually seven out of those, seven out of eight. Who a doctor? Seven out of eight doctors who smoke prefer camo camos. No this is a great. This is a great ad campaign. I mean, we shouldn't be frivolous about this. It's really sold a lot of camos. I'll tell you. Dean: I wonder what those things like. If we look forward you know, fast forward, for the years from now. What are we going to look at? As you know, so Stupid and obvious back in you know that we haven't been paying attention to. Dan: No, yeah, you know, I always say that a depressed utopian, utopian who's depressed. Our people get depressed by the absence of things that haven't been invented yet. Yeah, exactly, geez, there's so much that has been. I'm missing all these things. I said what exactly? Are you missing? Well, I don't know, but I'm missing it, yeah. Dean: It's so funny, I just saw somebody in on Facebook, one of the there's a local Group called it. You know, if you grew up in Georgetown you remember, you may remember kind of group and it was pretty these things and somebody showed you know Georgetown the cable was. You know halting cable was becoming Available and they were offering, you know, service on on the nine channels for our listeners. Dan: Today we're not talking about George town in Washington DC right, we're talking about. Dean: We're talking about. Dan: George town, a lovely veil Norris. And is it more west than north? Dean: I'm trying to think it north and more what I know, the go train goes there. That's exactly right. It's the last outpost on the on the go train and that was the thing they were offering now service on channel two, three, four, five, six, seven, eight, nine, 11 and 13, and I remember those days, like you know, 1970 Something when we got our first color television and I got the table you know that was. That was the thing. Wow, what a world yeah. But, but just back to the. Dan: You brought up a subject right at the beginning of our talk here DNA. It's actually been the merger of artificial intelligence and DNA that's producing all the amazing diagnostic tests. Because they can now do, then, what they do is they convert biological Signals to digital signals okay and now they can do ten thousand tests, either on something that exists In the time that it would takes to do one manual test ten years ago. So ten thousand to one, that's that qualifies as exponential in my world. Dean: I would say so. Yeah, I would say so. Dan: Yeah, yeah, yeah, but I'm banking on that. You know, and as you know from our conversations of a long time ago, that I was Babs and I were on this path in the 90s, you know, in the 1990s, so we're 30 years down the road now, but I knew you could tell. I mean, I read a lot. You know, the internet has been a great tool for me of Just letting my brain go wild on the internet and it finds this and kind of I find your brain Kind of finds what you were looking for, but you didn't know you were looking for it, that's the way I explain it. Dean: Do you find? Dan: that. Dean: I do. I had some experimenting this week, actually Based on our conversation last week that you know you mentioned. You kind of let your brain just go and do what it wants, but let's just I mean almost like with an agreement that let's just, at the end of the day, let's get these three things done, and I don't care what you do or when you do it, but let's just go ahead and let's get these three things. Dan: But I but. Dean: I got a. Dan: I got. I've been thinking about our conversation too and I said but it's finding it for some reason, and I think, using AI language here that somewhere in the past you gave your brain a prompt, just like you do with a chat GPT you gave it a prompt that. If you ever come across something like this, alert me to this. So my sense is that you've been programming your brain to look for certain things since the beginning. You've been prompting your brain to look for certain things. And all of a sudden it comes across something and you wake up and say, gee, that's neat, that's neat. Dean: I didn't know that. Dan: But somewhere in the past you gave some sort of prompts, I think, to tell your brain. If you ever see something like this, just let me know right away, because I'm interested in it. Dean: One of the things that I came across this week was in relation to our conversation about melt, about money, energy, labor and transportation all going in, rising cost of those, and I've been thinking about money, like access to money, and I'm seeing there's more and more versions of intelligent money coming, you know being the thing of empowering creators in a way, and I've looked at, I found out about a company called Indify which is taking a venture capital kind of approach to creators, musicians, particularly independent artists who are, you know, making music, and they're partnering with them for, you know, 50% ownership of whatever comes out of what they're they're producing and it's really, you know, they may not produce like, compared to the music label industry, the model where they would, you know, sign an artist and do a full album and all those things. Dan: These are really but those are already existing. That was already existing. Yeah, yeah, here they're here they're doing music and musician futures. Dean: Yes, that's exactly what it is and that's a really interesting model, like typically they're, you know, with a particular like a song, for instance, they may invest $30,000 to produce a single song and artists, but they're showing that the you know, the typical return on, even like they're not to be they're not talking about hits, but things that they showed investments of their typical investment of $30,000 has returned $110,000 so far per one of those that they've done. Yeah, and they started in 2020, you know, so over that period of time, they've kind of tripled their investments and I thought, partner, you know that, that level of you know in the entrepreneurial world I don't know whether that's that you know the rising cost or you know the that, the diminishing supply of capital. I don't know whether there's different rules for Plotlandia and creative things as opposed to. You know large scale, physical capital. You know capital, physical world. Dan: Yeah, my sense of that is that the smart investors whether it's in the mainland or whether it's in Plotlandia are the same person. They're the same, and my feeling is that the smartest investors invest on people. They don't invest on things. They don't really invest on things, and so my sense is that the example you just gave this person has proven in the past that they're actually creative. Dean: And they always seem to be coming up. Dan: they always seem to be coming up with new things, and some of them have monetized and some of them haven't monetized. So that's the guess. And that's the bet you know. In other words, I'm guessing that you're going to. You already come up with something in the past that turned out to be money making. Dean: And. Dan: I'm betting I'm just going to bet on you as a creator, that you're going to come up with some good stuff that properly captured, properly packaged and properly distributed is going to be money making. Dean: Would you say I agree. I mean, do you think you're kind of heading back to the patron days? Oh yeah. Yeah in a way, yeah, yeah. Dan: Oh, totally, totally. I mean entrepreneurs are you and I and all the folks that we hang out with are we're self patrons? Dean: Yes. Dan: The difference between an entrepreneur and non entrepreneurs and individual who's betting on himself as the future. Well, you did that a long time ago and you know, and I did it a long time ago, and so that's why I'm not taken by things. You know, I'm not really taken by things. You know, betting on things like I've talked about a product or a tech. I'm not betting on that I'm betting on the thing possibly being a tool that some really smart human is going to maximize going to. You know it's going to do something. And I was thinking about that with Elon Musk, because there's no reason for his valuations related to Tesla. You know, if you took the normal valuations of a car company, the number of cars you got, the distribution system, you got his the Tesla doesn't make sense. The valuation that he has for Tesla makes no sense whatsoever. By right, historic automobile standards, right, and somebody was saying that they you know this is, you know this is, you know this is a scam. I said you're missing the point here. They're not betting on the Tesla car. They're betting on Elon Musk coming up with always new things. Dean: That is true, and he, yeah, he's, yeah, he's come up with quite a few. Dan: Yeah, and I think Steve Jobs. Steve Jobs was on that track, but he died he, you know he died, I mean because, really, if you take a look at Apple's extraordinary, it's stuff that all goes back to Steve Jobs. Dean: Yes. Dan: And, and I mean not a big thing since, not a really big thing since 2008. Dean: Right, since the iPhone, right. I mean, that's really the iPhone yeah. Yeah, that decade of, you know, 90 2008,. That's really that's where everything happened. I think was. I think about it. Yeah, we talked about it in our analysis of the last 28 years. That none of it. You know Apple was close to bankruptcy, that they were in trouble 28 years ago he had to borrow from Bill Gates. Yeah, exactly, and that's you know, that's kind of. Dan: That's pretty amazing right. Dean: When you think about everything that's turned around since then, and thinking about even Jeff Bezos, who you know, who knew. Dan: Yeah, yeah, and you know, and so so the the thing about betting, but I always bet on people. You know, my whole approach is that this is a person you know who proven track record and part of it is that they not do what they're doing. You know, one of my views is that I look at somebody who cannot do the thing that seems to be most valuable, and and so I don't have to worry what they're doing when I don't see them. Dean: Right, what's he? Dan: doing? What's? What's he doing today? I know exactly what he's doing today. He's doing what I bet on. Dean: He's doing what I bet on him doing, you know and you know. Dan: So it's a very interesting thing. So, but I think I was going back because we had this conversation. I said, you know, if I go back because I've really been an entrepreneur since really the beginning of the microchip age in the 70s. They started using the word microchip, I think early 70s, but I read about it in 73 and I started my company in 74 1974. So 50 years next year. Dean: And. Dan: I would say that the microchip itself is one of the real breakthroughs. And then the ability for there to be such thing as a personal computer, which came up within the first 10 years of the microchip and then graphic user interface, which made the personal computer available to everybody, okay. And then the internet, probably software somewhere in there, the whole notion of software, that it didn't have to be hardware. Usefulness of the computer did not have to be hardware, it could just be a program. And then I would say the internet, and then the iPhone, and now artificial intelligence. Dean: Yeah, artificial intelligence that, I think what's happening there is. Nobody could really have predicted. I mean maybe people who knew were predicting, but I don't think people really had a sense of what was really possible with this until now, and I think as a species right now, we're clueless about where this is going. Dan: I said you know. I said you can say anything you want about where it's going and probably you'll be right, but there's going to be a million other things happening to that. Nobody could have predicted. Dean: Yeah, I mean it's really. Dan: I mean where are you crossing into this world? I mean, what are you do? We have three or four projects. Dean: We have three or four projects going that I'm involved in the company and so where are you? Dan: I'm at the experiment when are you experimenting? Dean: Yeah, I'm experimenting in the personal side, like my personal experience with it. We're not using it as it's not integrated in any way into my company that you're you know our stuff yet, but I can see that it could be. I mean, I looked at, you know, one of the things that we do we have a subscription for. We have two different versions one for realtors, one for financial advisors of a postcard newsletter called the world's most interesting postcard, and it's essentially a carrier for referral programming that you as a realtor or a financial advisor would send to your top 150 relationships so that you are programming them to notice conversations about real estate, to think about you and to introduce you to the person that they had the conversation with. And it's been, you know, a phenomenal game changer for the amount of referrals that people get, measured as a, you know, return on relationship, the percentage of repeated referral business you get from your top 150 relationships. And so I had four years we've been doing it for 12 years now a monthly postcard where we have someone research and put together there might be 16, you know just short, interesting facts that you put on the front of the postcard and it's got a nice design and so it's easy to read. It's kind of just like you know interesting things and the. I started thinking about, well, if I did what, if I did one specifically for for financial advisors, that all the facts and stuff are money related. And I just asked chat GPT one day. I said can you write to you know 10 short interesting facts about the history of money? And it started writing the things. And then I asked it to you know, make it a little more interesting things. And it, you know, put it on. That said you can be 20 more. And it was like boom, all interesting. Dan: Yeah, absolutely. I said yeah, and you're, you're, you're designing, though, as you go along, there's probably an interactive thing going on between yeah, right, I'm just directing, you know, there's two. Ai's AI breakthroughs consist of two AI's. You know the first AI is artificial intelligence. The second one's called the actual intelligence. Dean: Yeah, exactly so. Dan: I'm bringing the actual intelligence. Dean: Yeah, yeah, yeah, I said it was so funny, Dan, because I said to it well, these are great. How many do you think you could? Well, I can make an infinite number of these. How many would you like? And it was just so funny that I ended up with like 50 of these you know, and just instantly done and I thought you know that's a really interesting thing. Again, those are, you know it's content related. I came, I had this idea of you know I think there are 400 and something cognitive biases that are, and I just started. Dan: How many of you mastered it Right, exactly, and you know it's an interesting thing. Dean: I said can you make a three minute video script describing confirmation bias, the facts about what it is and how it might be, how it might be deployed or come into play and how to defend against it? And it wrote this amazing, like just you know, intro this, then scene of this and then this, and narrator says that there's the script, you know, and it was just. I mean, when you look at the putting together of the different things, I saw this I saw someone do a demonstration of you know, having it write some. It was writing ads, video ads for something, and it they had gone to one of the gone to 11 labs. I think is a place where you train your voice. So it's got your voice. And then it went to another place that had your digital, you know avatar, you know from video of you, and Then it combined this AI written script with your voice through your face on your avatar on video and it's instantly translated into any Language where your mouth moves and your mouth is saying the words in Japanese or German or French or whatever, and I just Just such a like you can see. That's a you know, the distribution of Content like that, you know, is amazing. But then it's still so that's everything I've seen has been content related, you know, kind of yeah, creation and as a multiplier for content creation. But then the bigger you know we've had the conversation that, the bigger you know. Picture of that is that our brains we still can't consume At any more than the speed of reality, which is 60 minutes per hour right, it takes us. Dan: Yeah, and the other thing is that we can only think about one thing at a time, you know. I mean, we can't think two things at the same time. Humans just can't do this, and you know, and as you say, it's reality, world, time-based. Yeah, you know, and really the successful people have learned firsthand just what can get begin gotten done in an hour a day, and and then also it's developed a sense of discernment about just what's worth Having your mind on for an hour for a whole day and you know, and that you know, and I've dropped, I'm noticing I'm shedding all sorts of things as I Approach 80. Just I dropped televisions. I'm in my sixth year now dropping television and and people say, but you're a big sports fan. And I said, oh, I've got a trick. I said I wait till the game. I I've got. I wait till the game, as though I'll use Cleveland Brown says an example and I just checked. I checked the score. You know the scores are in now. It's some beyond game time. Did they win or lose? Well, if they lost, I'm not interested. If they won, then they have a ten minute video of the highlights and that's my game. Dean: You know and. Dan: I know they've won and then I just get a chance to see how they won. Okay, if they lose, I don't watch it, because I, because that doesn't do me any good, doesn't do me any. I'm already disappointed they lost. Why would I pile on and People said, yeah, but you're? Missing all the excitement of the game and I said, I said yes. I said I want to be excited about other things. I don't want to be excited about young people who are one-third of my age. I did coming through for me or not coming through for me? I want to see the final result. Dean: I've been contemplating Dan because, I I find that embarrassingly, much of my time is screen-sucking. You know, as our friend, there's a lot of, there's a lot of screen-sucking and I would count television and YouTube and tiktok and Facebook and Anytime my eyeballs are sucking dopamine in through my screen as that time. And I've been experimenting with, you know, disconnecting from the the dopamine device you know, and so this morning was one of those times. I'm trying to get to a point where I can get as far into my day without having any, you know, digital input, and I think that there's a real Face that I could go, you know, all the way till noon with no Contact with the outside world and that, I think, would be a better thing for me. But it's amazing how your body like I went over to the cafe this morning to get some, get a coffee and just sit outside and you know, I didn't take my phone, I woke up, I still wake up in the you know the first thing. You know, I checked my phone or whatever. I left it here and I went to the, the cafe and it's amazing how your brain is Like saying you know, wait a second, what if anything? What if you? What? Dan: if you break down. Dean: What if you're Get an accident or you need to call somebody here? What? What about that? And then I realized I don't know a single person's phone number. I don't know what single phone number except my office, you know, and not there's nobody there, but that's. It's very funny to me, that's where your mind goes. And then I had that. I took real money Because normally I use my Apple pay on my phone to pay for it, and so I had real paper money with me and it was just. It was so Interesting to sit at the cafe and just watch everybody you know, all you know, even together screen sucking the whole time and I've been experimenting like how much can I Disconnect from that in a proactive way? Right, like well, it's interesting. Dan: It's interesting because in the year you're applying the concept of intermittent fasting. Yeah, exactly that, yeah, you're going to. You know I'm going to spend three hours or four hours where I fast, you know yeah. Because your brain will find something to do if you're not right now yes autophagy Remember this is something interesting. Dean: I was really going as far as, like, how far down can I go with this? Right, like what would I truly be missing? As I do, I use my phone all the time for everything. I mean texting, email, ordering food, you know all of the stuff. Entertainment Talking and I was. I remember there was a show about the royalty I think it was called the crown, and or maybe it was a movie about the Queen, but I remember this was struck me as very like a very interesting is that every day at a certain time 5 pm Maybe, or noon or sometime they would bring the Queen a red box. Oh yeah, box was everything that she needed for the day, everything that needed her attention kind of thing, and I thought how neat would that be. What would be interesting if I could, at 5 pm Every day, get a box that has Every thing that I need, like any emails that have come in, any texts that have come in, any you know articles of interest. That would be. You know, something that I would need and I've wondered about that getting rid of. Like you know, I check on that judge report and you know I the news, like seeing different things that are going on in the world and I thought to myself I wonder what happened if I went to, like you know, paper subscriptions to Newsweek Time magazine and the Wall Street Journal as the my Well they're. Dan: I've gone beyond that because I used to get five papers a day. Yeah, you got two to Toronto papers. I got the, I got the Wall Street Journal, I got New York Times and. National Post well, national Post was globe in the post for the two. Dean: Yeah. Dan: Toronto papers, and then the Wall Street Journal and the New York Times, and the fifth one was business, business and best investors daily. Yeah, right, yeah, investors, business daily, and. But I began to realize that I all those papers. The only thing I was really interested in was the opinion section. Dean: Okay, where the? Dan: people wrote Oversight articles, in other words they were looking at a something and they were writing that. And then you know politics I began to notice that in the Newspaper world they were making most of their money after a while on subscriptions because the advertising dollars were being taken away by Facebook and Google and yeah, and they had to go to digital versions on a subscription basis. And what that did is that it polarized the media in the sense that, for example, the Wall Street Journal I Would say 80 to 90 percent of its subscription probably is Center or center right on the political spectrum. There's center right and the New. York Times is Barely center, mostly to the left, and I noticed that the Globe and Mail is now center to the left and the Globe and Mail or the post is still Still somewhat into the right. Into the right and the investors business daily only has opinions on Saturday. You know they only have a real commentary section. So, yes, okay. So when I began looking for, I said, well, still hit or miss, because there may be some good stuff or not good stuff. So I went to this aggregator which is called real clerk, comes up Chicago and all they do is aggregate Article headings and they're almost all, they're all commentary, okay. So every morning and six days a week they do an update at three o'clock in the afternoon. So you get up in the morning and they have that, and then at three o'clock in the afternoon they have an update. They don't do this on Saturday. Okay, there's one day when they don't do it Right but then they have all sorts of real clear. They have real clear politics, they have real clear policy. They have real clear market real clear world real clear defense, real clear energy, real clear health real clear science and those are more. They're picking up a periodicals rather than daily, and so I just get up in the morning and I look and I click on three or four of them and they come for the New York Times. It's lucky if they get one every day. Some of them have paywalls so that when you go to their thing they're saying well, you can read the article if you pay for a subscription, and that counts them out. You know, I'm not going to pay, I'm not going to sign up for a subscription to get one article, so right. So, yeah and so, so, anyway. So that's what I've done. So and I'm down now to Babs gets the post because she likes knowing Toronto things, but I don't bother looking at the, for the last two or three weeks they've had great articles. It's mainly how our Prime Minister is going down the drain, which I always find comforting reading. And then the Israeli, the Israeli Amos situation and that's been a great clarifier Boy. You really find out where people stand with this particular issue. That's been a really great clarifier herself. Yeah, yeah, so anyway, but that's how I handle it. I handle it. That's my sort of my red box. Real clear, it's my red box. Dean: Right, that's interesting. Dan: You know what they do you know what they call that? The thing that the queen gets. I don't know what they call it. They call it the red box. Dean: That's what I thought. Dan: You know that red box she gets every day. Dean: You know what they call it. Dan: They call it the red box. Dean: That is so funny, but I thought about experimenting with that and getting a red box and the government has to prepare them for. Dan: The Prime Minister's office has to prepare that for her, exactly yeah. Yeah, because they're both in town. Once a week, the Prime Minister has to come to the palace and deliver in person some of the crucial issues. This is not recorded. No one ever knows. Dean: Right A weekly audience with the queen Right. Dan: Yeah, yeah. Dean: Yeah, and the king now. Dan: I guess I guess the king. Should we send the red box to the king? It's kind of hard to say. It's kind of hard to say it's kind of hard to say king, I'd say king, you know because she was in for seven years or so. Yeah. There was a great play. Actually it was called the Interview. I saw it, and I saw it in London, right around the corner from the hotel. Dean: And. Dan: Helen Merrin was the queen. Helen Merrin was the queen and that what they did is all the Prime Ministers that she's had, starting with Winston Churchill, right up until last year. I guess there were a whole bunch of Prime Ministers over the last two or three years, so anyway, but she had just talked about. It was all made up, because nobody really knows what's that, but they just used topical issues of the time, and you know, and whether she got along with the Prime Ministers or not, or and everything else, and it was a very, just a really terrific, really terrific play. Dean: I saw Napoleon on Thanksgiving Day. What did you think? Dan: What did you think? Dean: I didn't like it Did you see, it. I haven't. It was as we like to say, dan. There was a lot of middle in that movie. Dan: It was all middle it joined in progress and just never left the middle. Dean: There were only two scenes that were repeated six times. There was the drama in the palace and then there was battle scenes with horses and bayonets and cannons and on and on the same battle scenes, again and again, and then back to the palace and it was really. I didn't enjoy it at all. I had no. It was my shortest movie review ever. Dan: I just looked at the camera. Dean: I shook my head and said nope, and then I hashtagged it nope, olean, yeah yeah yeah, and, but I have no real historical knowledge of, you know, of Napoleon but, I, did you know? The most interesting thing was at the end they did a summary of all the people that were lost in battles, like 6 million people in his period of being the king, he lost in battle. That was that's crazy, you know. 6 million seemed like that seemed like a lot. Dan: Well, we must use all of them up, because his final battle was 1815. That's when Waterloo was you know the final battle, and then there was not a major European war until the beginning of the beginning of the First World War. So it was 99 years. So he must have used everybody up because it took a whole century to stack up again. Yeah, and you know yeah, I mean a lot of American history, american history, really, you know, from the British fighting the French. You know that's really where the American thing starts, it's. I don't know what they call it. You know they call it the Seven Years War here in Canada, but in the United States it was called the French and Indian War. You, know, and this was 1817, 50s, 1763, Seven Years. But this is where all the American colonists got their military training, which they then used to good for self fighting the British. Oh wow, 1717. So George Washington was an American born. You know, they were all British. I mean, they were all British. Yeah, All the colonists were British. And then anyway, but that takes you right up until he. I think Napoleon comes in around 1793 and he was in for 22 years, but he totally changed Europe. I mean, he was like a major earthquake that went right across the continent and that really changed things. You know, hitler, hitler was great. Hitler was a great admirer of Napoleon. Dean: Yeah, and that right. Dan: He made, and he made the same mistake. Dean: He invaded. Dan: Russia. Right right, right right. Dean: That's yeah. So I'm going to save you from from that. Dan: Yeah, well, it's not a it's not a topic that I'm really interested in Right, I've never just talked about Napoleon, no. I just you know, but he, he not only was a significant military person, he was very significant politician. Because so that's where we get the metric. Metric system is from Napoleon. Dean: That's right yeah. Dan: And they didn't have any standard measurements in Europe. Okay, you know I mean the British had their own. But you know, the British is kind of a organic thing that's developed over time, feet, inches, feet, yards and everything, and it's the light and the lightfully accent and idiosyncratic. It's eccentric and eccentric. The British are eccentric, you know, and he wanted this 100. Everything is, you know, and it took all the fun out of it, took all the fun out of measurement. Dean: Right, you imagine. Dan: American, American baseball and metric, you know. Dean: American football and metric. Dan: Yeah. That's even the Canadian football league uses yards and feet and you know everything like that, you know all the buddy, yeah, track and field they don't, because that's a more of a European thing. Yeah, yeah World stage. Anyway, well, it's really interesting, but I'd like to pick up a little bit more on this couple of themes that we've developed over the last few talks, and one of them, and what I think, is that every human being is a confirmation bias. Okay, say more about that. Well, you're biased according to the experience that's proved useful or not useful. Okay, okay okay, so you've used a term you know to grade movies that are not worth seeing a lot of the middle. Okay, yeah, so there was a lot. I don't remember if there was a beginning end or an ending end. It's just battles and battles. Battles and battles, that's right, and palace, yeah, but I think that really thing because I think that it's impossible for human beings not to have a bias. Yeah, I think, that's absolutely I think as the smarter human beings know what their biases are and actually choose them, yeah, they actually choose them, yeah. And and you know, as it just strikes me that this whole notion of neutrality, that you can be unbiased is, I think it's just silly, how could you? Possibly be unbiased. Dean: I mean, that's right. Dan: In the world, you wouldn't survive. Dean: Yeah, in the words of Milton Friedman. To fill down at you, where do you propose we find these angels to organize society without regards to personal interest or bias? I don't even trust you to do that, phil. Dan: I've watched that about. I've watched that about 10 times. Yeah that's such a great because you can just see that Phil down to who just has this sort of fluffy, waffly form of logic. You know, all basically emotion based you know emotion yeah. I mean, he didn't have our perspective. New Prime Minister here is getting a lot of fights. When you finish here, go on Google and say Peter Polly of you know, you know how to spell it, don't you? Yes, okay, takes down reporter. Just, he just took down a reporter and it was one of the most masterful takedowns of reporter ever, and he did it while chewing on Apple. Dean: Oh, I love it. Dan: So he's being interviewed, and he's, and the person says, well, you know, you know, you're taking a very ideological approach. He says ideological, what's that? Well, what's ideological? And the reporter says, well, you know, it's more emotion based. And he says name a name, an example. Or name an example, well you know, and it gets round that he's reproducing Donald Trump and you know that's the ultimate killer, that's the kill shots. You know you call somebody Donald Trump. Dean: Is that right? Dan: No. And he says well, a lot of the experts. And he says experts, name one expert and the reporter did not have a specific piece of information. That was all this fluffy narrative and you could just see the guy was flailing and meanwhile Pierre Polyov is just eating example, and he says do you have an actual point to this interview? And the guy. You could just see the guy. You know they didn't show him in full, but I bet you know there was a puddle under his feet when he was finished. That's so funny, dan yeah yeah, and he's just learned how to deal with this whole issue that they try to catch you on their words. Dean: Yeah, exactly. Dan: I don't even know what that word means. I mean, do you know what that word is? Dean: You just used a word. Dan: I don't know what that word is. And he says well, you know you're doing left versus right. And he says name a time when I've actually said that. I've never said love first right. I don't believe them. Left first right. So I believe in common sense and I'm kind of bored the side that has common sense, so you know we haven't had any of. You just aren't used to it because we haven't had any common sense for the last eight years. So that's not used to dealing with. So, anyway, and he's I think he's a phenomenal debater. You know because he's been in, he's 44 years old and he's been in parliament for 19 years you know, he's been there since he was 25. Wow, yeah, so, but it's really interesting to watch it. You know, I mean, and I'm very biased towards his side of the political spectrum. Dean: You have a cognitive bias around him. Is that what you said? I? Dan: have a total. I have a total cognitive bias. That's funny. Dean: I love it. Dan: Yeah, okay, so anyway, fascinating where this is going, but I think this AI thing is a much. What should I call it here? I think it's a catalyst for a real mind change and how we think about everything. I think interacting with this technology is actually introducing us to how we actually think about things. Dean: I think you're right, because you have to bring that to it. Yeah, so you are, you're off to Phoenix. Dan: Yeah, we fly out on Tuesday and then we're there until Saturday. I were there until Sunday morning because I can't take more than two days of sitting in a room. And so we're off to Chicago and then we have a Chicago week. We have I just have one workshop, I have the free zone on Thursday, yeah, so so anyway, you know, yeah, it's been a good year. It's been actually it's been a very sailing kind of year. I haven't had any real time crunches or anything else. Great, that's awesome. And so then we're back, are you? And yeah, and so June 12th, june 18th, is our first free zone in Toronto. Dean: Oh, you've set the date already. Dan: Yeah. Dean: Oh great. Dan: Yeah, and now I'll just forward to Tammy, who is the wizard mastermind of scheduling here, tammy Colville. Dean: And I'll just send. Dan: I'll just forward her announcement that just came through two days ago, so I'll just yeah, and we're doing it in. June. I mean, isn't that nice starting it off in June. Dean: I love that. I love that I do miss Toronto. Yeah, I love it. Dan: I think, Toronto misses you, I think Toronto misses you. Oh, that's so funny, I love it. Yeah, there's no more table 10 anywhere. I haven't found a table 10 anywhere. Dean: We're going to need a new. We'll need a new venue. Oh well, we'll go to the old bed We'll go. Dan: I mean less selected still there and they're still good, so we'll go. Okay Good, okay Perfect. Dean: Okay, dan, have a great trip Two weeks. We'll be back. Dan: I'm sorry. Two weeks, two weeks, okay, yeah, okay, okay, I'll talk to you then. Thanks, okay, bye. -
In today's Welcome to Cloudlandia episode, we embark on an intriguing exploration of the realm of AI and technology. We examine fascinating experiments involving text conversion to a unique speech structure that aligns with your heartbeat. Lastly, we delve into discussions around marketing education and share snippets from our upcoming trip.
SHOW HIGHLIGHTSWe discuss the transformative impact of artificial intelligence on content creation, exploring how it's being utilized in Hollywood and our personal experiment of converting a book chapter into Iambic Contameter with the help of AI and a Shakespearean actor.Dean highlights a fascinating experiment conducted in the Soviet Union where foxes were genetically modified into dogs, shedding light on the intriguing topic of canine intelligence and their comprehension of human language.Dan and I delve into the evolution of television, discussing its early stages where it was used to re-enact radio shows, and its transition to the current landscape of diverse media platforms like Facebook.We share insights on the challenges of implementing strategies in businesses and how we've addressed them in our own ventures, highlighting our successful thought leadership newsletter and real estate accelerator program.Dan emphasizes the importance of normalizing new technological advancements in the realm of AI, arguing that the future doesn't arrive until we've normalized it.We touch on the concept of hierarchy versus network in corporations and ponder on the potential obsolescence of middle management jobs due to AI advancements.We discuss the role of AI in marketing strategy, underlining the significance of identifying high margin products and generating leads for potential customers.We express concern over the current state of higher education and speculate on its potential crisis in the face of rising vocational training and AI.We delve into the future of work and systems, discussing how AI is making certain jobs obsolete, particularly in the middle white-collar sector, and how it's affecting the education system.Finally, we briefly discuss our upcoming trip to Buenos Aires, sharing our excitement and some interesting facts about the time difference and geographical position of South America.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dan: Wow. Dean: Mr Sullivan, wow, yes, Recorded entrance grad it's so good. We're living in increasingly turbulent times. Dan: That's true, but I'll tell you what the great thing about it is. At this particular moment, at this particular outpost in the mainland, it's the absolute perfect temperature. The fourth season of the Valhalla, absolutely like room temperature, with a slight breeze, quiet, six, perfect. Dean: Well, at our global domination compound in Toronto, we're having a perfect whole day. Dan: A whole domination compound. That is true. Dean: I don't want to own the whole thing, I don't want to own the whole world, I just want all the property next to mine. Dan: I was excited about your idea of getting the house behind you to have that whole drive through, but they give it up on that. Dean: That might bring the furies down on us. So far we've escaped scrutiny, anyway, yeah. Well, one thing that I thought would be interesting is kind of a Cloudlandia. It's that Taylor Swift's movie, her tour movie, has done, I think, worldwide with you, as down 150 million in two weeks and both weeks. Dan: Yeah, she's only playing it Thursday to Sunday because she doesn't want kids neglecting homework, so she doesn't. You can't go see it on Monday, Tuesday, Wednesday. You can only go see it. Dean: Well, I think she neglected hers and where she is Exactly, but I think she's alone Brilliant, I mean the fact that her tour alone. Dan: Her live tour was one of the biggest tours ever. Now the recording of it. I think she's going to make another billion dollars with it. Dean: Yeah, but the interesting thing about it is she bypassed Hollywood altogether which is the mainland, and they just wanted their 20% for being Hollywood, and she just bypassed it. And that comes right after the strike that shut everything down, for one of the griefs being, of course, being live streaming, the other one probably being the AI that's replacing a lot of the 80% work in Hollywood. In other words, first draft scripts and everything else can now get done with AI, and then you bring in the craftsman to actually, you know, take it the final 20%, yeah, and these are definitely. Dan: I think that's a seed there, true. I think that's especially true, dan, for content. You know, let's call it streaming or television or documentary content, that is, book report content. That is like writing a. You know, if we were to do a documentary about the you know evolution of print starting with Putin or starting with the you know Chinese on papyrus, you know back in 1012 or whatever, A long time ago, that I think that that would be the kind of thing where AI would be able to write a script research, write a script. That would be 80% of what you would need to do a compelling documentary about that, compared to the creative act of creating something new. You know, I don't know. Dean: Yeah it's really interesting. On a previous episode I told you about the little experiment I'm doing with converting my chapters of this particular book. So this is my book number 36 and the 36th quarter, and it's called Everything, everyone and Everything Grows. That's the name of the book. It's the backstage. It's the backstage description of strategic coach since 1989. We put our backstage together and as I was going through, I've been reading a lot of books on Shakespeare and there's something consciousness altering about the speech structure that they used. It wasn't just Shakespeare, it was of the time. It was, you know, around 1600 in Great Britain. It was called Iambic Contameter and it was 10 beats per line. Okay, and Mike Canig's, knowing that I'm interested in this, sent an article which has to do with they've scientifically proved that Iambic Contameter actually your heart, matches the beats. After you listen to a minute or two somebody doing Iambic Contameter, your heartbeat gets in sync with it. The 10 beats. Dan: Is that right? Dean: Yeah, because it's thumb, you know, and anyway. So I had. I've got a great team member by the name of Alex Barley, and Alex is from the UK, he lives in Toronto but he was actually born in Sherwood. Born and grew up in Sherwood Forest which is an interesting fact. Yeah, sherwood Forest is a big area and then among the trees there's seven little towns and he was born in one of the towns. Dan: And his father actually has. Dean: His father actually has a club that opened in 1604. Dan: So and remember we have. We have someone in strategic culture. Does those forests getaways? Dean: or has Gary Fletcher? He's in Friso. Dan: He's actually yeah, yeah. Dean: Yeah and anyway. So I had him take a chapter that was on unique ability and unique ability teamwork and I had him converted into Iambic Contameter. And it was startling to get it back, because all the ideas are there but the ideas are put together in a different way. And it was just. I just found it fascinating and I said, boy, if I had a really great Shakespearean actor, you know, somebody who could really speak the language and listen to it rather than just, yeah, reading it. So I was talking to Alex about it and I said my favorite would be Richard Birkin, okay, and? And he said, see, I really wouldn't know how to do that. So we went to Mike Canix and Mike knew how to do it. And so Mike gave Alex a couple sites where you could go to and experiment with them. And about two days later from the time of my request to Alex, I got back Richard Burton. And it was Richard Burton, it was totally Richard Burton, and I've listened to it about 15, 15 times, and every time I listen to it it has a greater impact. And I played it for team members and the team members say, boy, I'd like to have that to listen to before I go to bed at night and everything like that. And so I asked him and did it. You know, when you first made the translation, in other words, you had the AI voice he says no, it was just, it was just sort of mechanical. And he says so what I did is I got actual recordings of Richard Burton and I would listen to it and then I would go through and I would change the timing, I would change. And he says I put in some breath intakes and he said I would you know? He says he rushes ahead, then he speeds up, and then he does it's very unpredictable with Richard Burton and he did this all. So it's actually AI times. The craftsman. Dan: That's a. Dean: B percent plus the human craftsman, you know, because a human ear, you know, just has infinitely greater sensitivity to how things actually work than they calculated. You know a mechanical thing and went to it. It went to deliver it evenly. Dan: You know and. Dean: Richard Burton in particular, has the way of making words explode just by saying the word and then he was kind of built a delivery to William Shatner in a way like different. Yeah but I had never put yeah, I'd never put William Shatner and Richard together in my brain, yeah but the interesting thing about it. The interesting thing about it was we've done two chapters now and you could see Alex is getting more inventive and you know, and he's really getting into the poetry and it's in rhyme. So with iambic pentameter. You can have it as prose or you can have it as rhyme and. I said well, since we're going the route of Richard Burton, I should put it in. But I was struck because I'm only going to use this for backstage with coach. I'm only going to use this with, and the Baron of the Four Seasons, valhalla, I might talk to the warlord talk to the warlord there, I mean, because he's almost backstage, anyway, anyway, but it just does something. But what I'm noticing is changing my writing style as I go forward, because I've got that voice in my ear and I'm writing that to sort of meet the voice halfway, you know halfway. Dan: Oh, that's right. Dean: Yeah that it's an easy pick up. I mean I can't talk like that, I don't sound like that and everything, but it's how I am doing. My writing has been changing as I've listened listening to Richard Burton telling me what it sounds like in Shakespeare's age. Dan: This is. You know, a couple of things jump out at me. You know, as you're talking about that and Alex's joy in tinkering, and you know it's a creative act. Using these, using owning technology like a good dog yes, Right. That's really what he's doing there. Dean: Yeah. Dan: And it reminded me of Peter Diamand is talking about these cent powers, the chess masters, paired with an AI that they can override or direct or run things by, or amplify their calculations or confirm their hunches. That's really the way forward, isn't it? It seems like that's the. Dean: Well, what it suggests is that if you're a mechanical human being, this new form of mechanical will wipe you out, but if you decide to take refuge in being creative, they'll probably just offer you a deal. Dan: Yeah, I mean it's interesting, what's there? There are a hybrid for this, like a creative machine or a. I mean there's something here, because even the AI is not doing it on its own. Some people are going to distance themselves. What we've seen mechanics do is distance themselves as a skilled operator of these new advantages. Dean: Yeah, it's really interesting. There was an interesting lab test that was done in the Soviet Union before the collapse of the Soviet Union. It was that they wanted to see if they could turn a fox, turned foxes, into dogs. They could do it through basically two-year generations. In other words, a fox had two years old as a fully grown fox. So you just have a two-year from birth to adulthood and they went through 10 generations where each generation they picked a fox that was more docile, it didn't have aggressive, it wasn't paranoid, it was sort of friendly and docile. And by the 10th generation, the genetic product GMO, had enormous number of dog characteristics. It was friendly, it would come up and it would take dog characteristics and they decided to put the dog fox or the fox dog and an actual dog and they chose I think it was a German shepherd, and they put it through a and this. They had it in the puppy stage, so it was about six to eight months old, and they put it through an obstacle course that they was designed so that the animal couldn't solve it. They would hit a wall where they just couldn't solve it. And it was very interesting that the fox dog, when confronted with the final barrier, just curled up, went feral. He just went into a, wrapped himself up. He was just defeated and he wrapped up. The moment that the dog actually hit the thing he turned around and he searched out his owner and he says hey buddy, hey buddy, I need your help here. Okay, your turn, yeah. And they said they don't know if they can teach that, they don't know if they can. Actually they can genetically. Dan: I was just writing. It's funny when you said that I was writing down nature versus nurture. But what was it that they change it genetically to modify it? But were they also? But they didn't, they couldn't Domesticated it. Dean: They couldn't genetically reproduce the teamwork that's probably part of the inheritance of dogs. In other words, they trace it back 30,000 years since humans domesticated wolves to produce dogs, and that's a lot of generations of canines. And anyway, but it tells me kind of that's why I wrote the book Owning Technology Like a Great Dog is that we've got We've got this 30,000 year experience in the animal stew of kind of working out teamwork with dogs and certain breeds are better, certain breeds are good for this, certain breeds are good for that and we've kind of developed kind of a real deep knowledge. And they can do about 150 different tasks at this stage. Some of them can know as much as a thousand words. If you say a word, they know exactly what it refers to. It always refers to an object. It refers to an activity. They're not high on the concept level, I hope they have a good memory of. Dan: Have you seen those? Yeah, and there's concepts of people setting up all these buttons on their floor that are labeled that a dog can push the yellow thing and it says a single word like walk, and so it knows to push that when it wants to go for a walk or a treat it can push treat, and I wondered about whether that, I mean it, seems real. So you're kind of confirming that they are able to build that kind of vocabulary. Dean: Yeah, there was a professor in, I think, south Carolina. He was near retirement and he was a psychology professor and he just wanted to see how many words and he got sort of a border collie type. Border collies are just super smart and they're super responsive. And he got the dog to a thousand words of everyday objects. The dog you could. He knew all the dog's names, of all the dogs in the neighborhood, and the dog had a very definite opinion about each one of them. Dan: So he said Max. Dean: If he said Max, his tail would wag, and if he said Irving, it would just go. Dan: Doesn't like Irving. Dean: First of all, you know right off the bat that a dog gets named Irving. It probably has a difficult environment. Why would you do that? But Fred Feisman I don't know if you've ever met him. He's a coach client, probably 15 years. Dan: He's in 10 times. Dean: And he was a cowboy in British Columbia for 10 years. Where every May he and another cowboy would take out 3,000 head of cattle and move them through elevations of pasture land. So in British Columbia you can have 4 levels of 4 levels, you know, geological levels, okay, and that would take them out to the high grazing area and then they would gradually bring them in. And so it was Fred. It was a partner and a dog. And I said if you had to lose one of them, the dog or the partner, which one, which one would you lose? He said lose the partner, just me and the dog could take care of all 3,000. Because the dog always knew which steer was the lead steer and would get the lead steer. He also knew the route. He also knew the route and plus he checked for predators like wolves, coyotes, bears and everything else, and you know, would you apply? Dan: Why are tigers? Dean: and bears. Oh my yeah. Dan: Yeah. Dean: And so, but it was really interesting. He said a great trail dog is it's you know. He says you can't put a price on how good they are, but they're not doing anything more than they were taught. Dan: Right, yeah, that's interesting. I just got my. I got a I bought with my copy of how they use technology like a good dog. I don't own technology like a good dog, so I'm looking forward to reading it. I mean, yeah, that's really about Gotten to dive in there. Dean: Ownership. I mean, it's not a question of owning technology or owning your dog you actually own your rights, right, yeah, and you know, it's really about ownership more than it's about dogs or technology. You know, but the big thing is that I think that in learning how to interact with AI, we're going to learn about learn a lot about what human intelligence actually is. I think we're going to learn more from this interaction than we've learned from all the psychological studies possible, because it's going to be interactive all the time against the best result, you know, and correspondingly, I mean we'll have more knowledge about it, but more knowledge about us will be built into the programming of the AI. Dan: Have you seen anything recently that has wowed you or changed your opinion about the usefulness or the future of AI? Like this, like in terms of sounds, like your Richard Burton experience has shaped some new enthusiasm. Dean: Well, what I get is that all the breakthroughs will be specific. It'll be individual and specific. So right now I don't know how many in the first two or three months, you know, plugged into chat, gpt, and then, of course, there's hundreds of other there's hundreds of others, specialized AI, and my sense is that it's transforming the world, but there would be no overview on how that's happening, because it's happening in a hundred million different situations in a different way. Dan: So if anything so the ability to have an oversight or an overview of this, I think it was impossible on day one, yeah, and it reminded me of like, as I was kind of reflecting on it is I mean the use that I'm using of. Dean: Who would think of that? And right, there wouldn't be anyone else, that would even well. If, why would you do that? And I said I found it kind of neat. Dan: Yeah, you know I was looking at it, thinking back on like this, as one of the major things of the big change of 1975 to 2025 that. Ai as the platform. I don't know whether platform is the right word or what it is just like. Television was a. That was the big capability that was brought and started out with. You know, just the ability to, you know, have the three national channels and broadcast things. But in the earliest stages of television, nobody really knew what to do with it in, in that they were just bringing radio to television. They were re-enacting, like turn the camera on and do radio theater. Dean: Yeah yeah, I mean, I remember the 1950s sort of programs that were kind of dramatic and they'd have the opening of the curtain. They'd have the opening of the curtains, you know, and because they well, they're putting on a show. Dan: So what do you do? Dean: Well, you, but yeah, and. But here's the thing that the networks were still networks that were broadly shared, you know they were in competition with each other. But it was. You were on one network, you're on the network, I think, with you're on a billion different networks you know, and each of them each of the networks is being uniquely custom designed for particular purposes by particular people for you know, and everything like that, and my sense is the whole notion that there's going to be an overarching system like Facebook or something like that. I don't see that happening. Dan: I mean. Dean: I'm guessing embedding. And you know, I'm guessing embedding, just like everyone else. But I don't really care how other people are using it, I only care how I'm going to use it. Dan: Yeah yeah, yeah, I think that's and you probably got. You've probably cornered the market on turning thinking tools into Richard Burton. Readings of Iambic pentameter. Dean: Yeah, you know, I want to see if anybody's trailing me, and I haven't picked up on anything so far. Dan: It's a blue ocean strategy. Dean: Yeah, the other one we're doing. I don't know if you know Joe Stolti. He's. Joe is the runner of the. You know, the AI newsletter that Evan Pagan and Peter Diamand. Dan: Yeah, yeah, yeah, Joe 100K yeah. Yeah. Dean: So I met, I met Joe at 100K and he just said what it will do, and so we've been going. Now I think we've got 12 episodes out and they do an interview with you online. You know thought leadership, other people you like, articles you like and everything else. And then they keep fine tuning what it is that you really want. But our last we've had in the last seven episodes we've had five of them with more than an 80% open rate for the entire issue. And then, and we had one I had one interview. It was a podcast interview with Mike Canix. We got a 95% open rate. Okay. Dan: That's wild. Dean: And it takes no work on our part. It creates the issue you know, so it gives you the results from your previous issue and then it shows you what the next issue is, based on the rates of the last issue. But, you're learning a lot about what we're learning a lot about what people really like listening to and what they like. You know, so it's an interesting thing. Dan: And he's great to work with. Dean: I really like him and his team. So yeah, it's called dailycom, I think it's called dailycom. Okay, yeah, it's great, yeah, it's great, and I mean we'll put out probably. Dan: Well, you like the idea of not having to do anything. That's happening. That's pretty good Well it's all existing creativity. Dean: A lot of it is existing articles that's existing. So we're repurposing I mean, we're getting a repurpose out of existing articles and all the content is original content. Dan: You know I love that I'm just realizing that's for guessing and betting people's fondness for things that do the things they would like to do, especially if it's things that they would do if they could count on them to do it. You know, that's kind of a there's a good thing there. We recently in my Go agent world here our realtor we've launched the new real estate accelerator program. Where we're actually doing it's a who, not how, model of implementing the listing agent lifestyle elements in someone's business. So I've created that framework of the you know core five things that people you know the bankable results that they can get referrals and multiply their listings, get convert leads, find buyers, get listing. Those things I've got you know core programs and shortcuts and programs for them to do them. I was having in conversation with Diane, the who kind of runs that division with me, she I was saying you know, what we've been doing is we've been selling gym memberships essentially to Go agent, where we've got all of the stuff, all the tools, all the IP, everything you need to implement it, and you just come on in and access it and do what you do what you want, and we observe that very few people you know actually do the stuff that we know, this is the secret sauce of gym memberships 40% never go up. They pay for the whole year and never show up once. That's exactly so. We're running that same model and for someone you know, I like to see people get the results, you know. And so I've been doing these you know workshops where I thought, okay, we'll do these implementation workshops where we'll spend you know five weeks and we'll do a weekly session on each of the things as like a booster to get you focused on here's what to do, kind of thing. And I observed we've done that for a year and realized that improves the, that improves the implementation, but still overwhelmingly people are not able to rally themselves to do the things that they know to do. And so we decided, well, what if we just did it for them? And I recorded a video. I said you know? I said you know, I realized that I would be a really great real estate VA if I came to work for you and did all the things that I know in your business. And I said I know how to. I've been spending 35 years putting all of these pieces together and I know exactly what to do. And I went through and I outlined here's what I would do if I came into your business, because I realized that really we could implement all of it in somebody's business with one synchronous 30 minute, you know, check in at a fixed time with somebody that would then see, you know, three to five hours of implementation in a week, kind of thing for it and I was sharing it that it's like having a personal trainer instead of just a gym membership. You're meeting a personal trainer at the gym and the difference is that we're going to do the six, the sit ups, and you're going to get the six pack. That's really how the difference and every single person I've talked to, dan is on board with this, because of course you're selling the reward. We do the sit ups, you get the six pack. Dean: Yeah, you're selling the. You're selling the impact without the effort. Dan: Exactly right. Dean: Yeah, that's cool. Yeah, yeah but you know there's still. I bet, if you work out your percentages, even that people won't go for. You know, because they have an escape from fantasy land about who they are and what they want to achieve. You know, one of the things that Peter Diamanas has the sixties regarding the digital revolution you know digitize the deceptive, the demonetization, dematerialization. There's democratization yeah, yeah well as the sixth one, I'm saying yeah, it's democratization in that the possibility as democratic, the utilization follows the same as anything that 10% will outdo 90%. Dan: Yeah, I think that's true. You know there's so many everybody. That's a really interesting thing that there's just like in truth. You know, in political democracy there's opportunity, but not everybody takes advantage of it. Everybody has the opportunity to have a YouTube channel and reach the entire world, but there's only one, mr B. Dean: Oh, yeah, yeah, yeah, yeah, and you know, he's number two in the YouTube world. I think there's somebody who's got more. I don't know who it is, but he's got the last one. I heard 201 million subscribers, followers 201 million. Dan: Yeah, I think he's the number one individual. I think, yeah, yeah. Dean: Yeah, yeah. Well, it's very interesting. You know the good for a young guy. You know, yeah, exactly, yeah, yeah, you know he's got a future, this guy. He's going places, you know you can tell him almost right away. He can tell him almost. you just get a feel Anyway the but the thing that I'm talking about, you know, I mean, the thing that I'm feeling is that I had a line one day. Peter Diamonis and I were going back and forth and he was talking about the future this, the future that, and I said you know what I've noticed about the future? When you get there, it feels normal. Dan: Yes. Dean: Huh, as a matter of fact, it doesn't arrive until you've normalized it. Dan: Yeah, can you say more about that, because that led you to that Well we don't like abnormal. Dean: Humans don't like abnormal. They like normal. Okay, and if you're asking them to do something new, that's different. Uh you have to show them how to go through a normalization process where they get used to it. You know they get used to it and that's why I've been noticing that tech. Every company right now has to appoint a chief AI officer. A chief AI officer Ooh Dean, where would this person be? You know, I mean, where would this person? I mean, I mean, do you even have room or space for a chief AI officer? Okay, and I said no. I said why don't you just bring in somebody smart who shows your entire team how they particularly, and what they're doing can do this or that or this and this and let them lose, you know, and see what comes out of it and see what comes out of it? And why don't you just have self-empowered you know, self-empowered team members, you know in person or virtual, you know, or remote, and just have them say, you know is, where could, what's the 20% that if you could get rid of it, which is it still needs to get done, what would it be? And then say, well, there's an AI program that can do this, or is an AI program do this. They get that 20% done. They say, well, what's the next 20%? And just keep them going for 50 years. Dan: Yeah, and that's what. That's the approach. Dean: We don't have a chief AI officer. First of all, we don't have anyone who's called chief and we don't have anyone who's called officer, because that sounds like had chief officer, you know, I think the Gestapo had chief something officer, you know, you know, and everything. I don't like cheap something officer, I just don't like the sound of it. Dan: That's not good for anybody. Dean: Oh, you know, right off the bat I get the willies. Dan: That's funny. Yeah, let's say so. How? What are you doing in that, then? Do you have someone whose role is helping the team become a no, we brought in Evan Ryan. Dean: He did a six module course how to think it through and then he's off and running, you know, and he checks in and you know with the latest stuff of if they're doing this and they can look at that. So we have. You know, we have a already operating system in the company that's called unique ability teamwork. You know, everybody's in their unique ability and everybody's doing a different aspect of necessary activity in the company and they're all coordinating with each other. So it's virtually impossible for us to have a chief something officer, because that's not the way the company works. Dan: Right, not a hierarchy. Dean: It's not a hierarchy, it's a network. Dan: Yeah, that's interesting, I mean. Dean: I'm not even. I'm not even chief. It's just that Dan has certain unique abilities. He's really good at coming up with new stuff. So where do you get, you know, any, especially new stuff that's offered to the public and we get paid for it, you know. Right so you know, you know, I'm not a boss in any meaningful way, except I'm the one to define what the next projects are. Yeah, but oh hefe Right, yeah, I think corporations are going to have real hard time with this. I think anything that's a hierarchy and because there's one person at the top and there's a lot of middle people down to the bottom and I get a sense it's useful at the very top and it's used at the very, but in the middle I think all those jobs are fair game to get rid of. Dan: Have you been following Salim? Well, not new, but kind of expansion on the exponential organizations, like you're seeing. Dean: Yeah, I spent two days with him and you know, 100K? Yeah, because we were out to dinner on Friday night and we were sitting together and talking about it. But you know, the model is from my standpoint. It's a big organization model. It's not really. I mean because you got about 13 things that you have to check off and you and I personally are done after three. Dan: Right, yeah, it requires somebody who's like it almost feels like just achieve an exponential. That's what I was just going to say. Yeah, yeah it almost needs to be, I mean. Dean: I like Salim's a great guy to talk to. Yeah great thing. But I think he gets the big bucks from the big corporations. I don't think he gets the. You know he doesn't get the money like we get the money at the, not from entrepreneurs right, we're street level. Dan: We're street level. Men are the people really? Yeah, we're house lawyers. Oh, my goodness, it's so fun again. You know I get such joy out of that. You know, like the I've been. You know I go to a cafe here called Honeycomb Bread Bakers and they you know one of you learn the crowd and the people there was. There used to be a coffee shop called N plus, one which was the yeah yeah, so I would go there all the time and N plus, that was pre COVID, wasn't it? Dean: That was pre COVID. Dan: And yeah, and during COVID. Dean: Yeah, let's say kind of hit the wall during. Dan: They didn't really recover from that in terms of it being a profitable business. They were attached to their bike shop, which was the main, and the idea is invite. Yeah, the idea was N plus one is the equation, for you know how many coffees should you have, which is N equal the number of coffees you've had today Plus one. That's how many. Dean: And so I got to know the owner, Peter Zion, was saying that when you lived on a farm you had as many children as you could plus one. And somebody asked him well, what's the plus one for? To know that you've had too many. Same thing with coffee, I think. Dan: You know, the fun thing is that riding a bicycle is a decidedly mainland adventure and they serve an area and the 15 mile zone. What are you calling it? The bubble. Dean: you know, and do they have like bike paths and everything? Dan: Oh, there's like paths all over Winterhaven. Yeah, lots of great places. But, so over coffee a couple of weeks ago he was asking for some marketing advice. Like think I mean to ramp things up. I went through this concept of you know the before, the during and the after unit and you know largest check and I could ask you know what's the best if I could just line people up the door right now? Who would you want? What would what's the highest margin thing? And it was eBikes is the thing. Yeah, I said so. I have a learning that I've had from working with a bathroom boutique client in Miami and I've learned from doing this that putting a catalog together is a really great lead generator. Right Objective data is all, rather than trying to convince people that they should buy a bike and put there because they were running ads that were like, hey, where's the bike shop? Here we are, we're in Winterhaven and you know bikes are great kind of thing. Getting their name out there and I shared with him the concept of and value of getting their name in here rather than getting your name out there. Let's get the names, let's gather the names of everybody who's interested in e-bikes and I proposed putting together this e-bike catalog with them, and so we did that. We put that on my Facebook. I put up the ads forum and we're generating e-book our e-bike catalog downloads for $1.66 each. So he said to him like you put this in the thing it's like for let's just give some room for improvement for our cost of the ads to go up. But let's say that we can get 100 people to metaphorically raise their hand and say, hey, I'm interested in an e-bike for $150. We can get 100 of them to raise their hand and his average margin on an e-bike is around $600 to $700. And so it doesn't take many of those to engage with and them to buy a bike. It's kind of funny. It's like that I still I get as much joy out of that as doing something with a big national company that's got. Dean: I think the big thing that I'm getting and this is not going cloud landing discussion is you're growing understanding of exactly who you want to talk to and the continual evolution of people knowing exactly who they want to hear Actually, who they want to hear and that bypasses an incredible amount of bureaucracy, I mean if you think about the sheer amount of bureaucracy In my sense, is that the current extreme polarization in what's called polarization, political polarization and cultural polarization, is that I think that the probably three or four generations who took the root of high education, so in other words, starting in nursery school, they were competing to get into a great kindergarten and compete to get into a great primary school, to get into a great university, to get into a great high school which got you to the university and the graduate school, that they're imperiled. I think that they're imperiled. On the other hand, an 18 year old who, after graduation with no thought of university at all takes a 10 week welding certification course, is making anywhere between 60 and 100,000 at the end of the, and he's the buyer or she's the buyer. She's the buyer because and probably you know within 10 years they're making a million. They're making a million and they're bypassing the higher education. All because the higher education is about abstractions, but AI is about extreme specificity. It's about extreme specificity and I think that a lot of the uprising on universities and the polarization and the cancel culture is they don't want to hear news about anything else except what they've been promised lies at the end of the rainbow the abstraction rainbow, and it's just a general unsettling. You know and and I mean think about it you were in school from four years old to, let's say, 26 years old and have run up. I mean it cost you an incredible amount if you could pay for it, or it cost you an incredible amount and you know loans and you're a quarter million, or 400, a quarter million, or you're $400,000 in debt when you graduate. Dan: Yeah, yeah. Dean: And then you learn that there's a new technology that's just going to make everything you did for the last 22 years irrelevant, including you. Dan: Yeah, yeah, right, right, right. Dean: So my sense is that it's the middle white collar, you know the whole middle white collar, part of the economy that's going to get clobbered but not at the high end, where people are really creative, or at the end, where people are really handy. You know where people are really handy. Dan: I think that they're completely safe, even things like you know legal associates, like people who are, you know, in big law firms. You know the first session year both the involved do, slaving away in the library looking up case law. Dean: Yeah, or contract contract, you know, yeah, and I mean there's somebody that a test of a particular deed on a particular property in another state that required about inputs from about seven different things, which generally takes about three and a half to four weeks to get the whole three, and the AI program did it in like 15 minutes start to finish and it was completely accurate and I mean it was really really sort of had involved and it's blessed entry. Dan: Very well. So what do these have? Like the Pretty amazing, isn't it? I mean well, like we're living in the future, it's we're normalizing that. Dean: Well, we're normalizing it on an individual basis, we're not normalizing it on a group basis. Dan: Yeah, yeah, I think that it's only the front runners you mean that are Seeing that? Dean: no, it's just an alert, curious, responsive, resourceful individual who's got a particular thing in mind. And they found those new way of multiplying their Productivity, multiplying their profitability you know and you know. So yeah, but see, everybody I had, I was, we were in Chicago last week and we have a G, you know, in general practice she's an internist and she's our. Chicago doorway to any kind of specialty that we need, you know, specialty medicine. And she's going concierge November oh nice tonight and and Because we've been with her for about 15 years, you know and. I can tell that the weight of the Disease management Industry is weighing down on her. Dan: We don't have a healthcare system. Dean: What we have is a disease management. Right you know and and so, and I could tell she was lighter. I mean, she's had this light, energetic feel about her and welcome to the entrepreneurial world. You know, welcome. I said you get paid for what you ask. You know you get paid for what you asked. And she says well, you know, I'm really worried about the fact that the people who Don't have the access to you and I said you were worried about that before, I said 99.9% of you didn't have access to you you know, before this happened, including you didn't have access to you before this. Now you get access to you and I said that's the only change here. And I said there but You're going to get pickier and pickier about who gets to see you and everything. And I said it's just very natural. And she says yeah, but the whole system, I mean how? I said her name's on me and I said I mean there is no system, the biggest, there are 10 million systems and you're one of them. You're a planet, planet, I said. The biggest fallacy is this is industrial thinking from 1900 to 1950, that there's a system, there is no system. You know, and I said there there are no systems, there's just. There's just connected local neighborhoods. Dan: So you're what you're saying really reminds me of of Ray Dalio's you know understanding of the market and saying how you know the way we talk about the auto market, what that really is just an aggregate Construct of all the individual micro transactions. Oh yeah one person buying one car, and you're saying the same, that I feel that Same way that there's no system. The system is just made up, yeah, of this aggregate of the individual micro transactions between one person with Very precise medical needs, seeking them from one person. Dean: Yeah. Yeah, yeah and the it's like climate. There is no climate people said yeah, and I said the climate is just a 360 day average of what the temperatures were. You know, yeah, and what the precipitation was and what the wind was, every day being entirely different from the other 364 and in order to get some sense of it. You call it, you average it and we got to have a name for that, so they call it climate. There is no climate, there's just a lot of temperature, right right right. There's just a lot of weather. I've only experienced weather. I've never experienced climate. Dan: Climate is this. Dean: System weather is reality. Yeah, so I think the whole notion of systems, you know, you know, I mean there's some big tools which are being used in common, but you know, like, the dollar is the reserve currency rate you know, and and everything else, but everybody's using dollars differently. They're using dollars for different reasons. You know and, and or English, the English language, and there's no uniparty around the world. There's about a hundred different versions of English. You know because it's it's the one language that you can get along Extremely well-speaking, badly. Dan: That's funny. Yeah, yeah, true, can't do that with can't do that with French. Dean: I can tell you, you can't do that with French. Yeah, but that's the language of romance. Yeah, so why did you get out of this? I mean, we windered a bit today, which is our favorite activity Absolutely. Dan: I think that's. I think that's fantastic. I haven't thought about the relationship between the system and the market in that parallel way that Ray Dalio and I think that really, you know it does come down to you know, being able that's really what it is being able to use whatever means to get an outcome for People. You know I'm bullish about the future here. Dean: Yeah, now I'm just trying to think I can do it next week, because, no, I can't do it next week. I'm on my way to Nashville next week. So I but I can do it two weeks from now and I'll be in Buenos Aires, argentina. Dan: Okay. I will be here and I will be anxious to hear about your Buenos Aires experience. Will you have had the experience? When we talk? Dean: No, will you? Dan: be there. Dean: We got an overnight flight on Saturday Okay, weeks from now and and then it starts on Monday, so I'll this would be the. We're two hours ahead of you, so time-wise, buenos Aires is two hours ahead of where you are future and, yeah, all of South. Here's an interesting thing about you know where London Ontario is. Of course, because yeah lived halfway there. But anyway all of South America sits east of London, Ontario. Yeah wild right, you think it's underneath. North, I know it isn't it that goes way to the east? Actually, brazil is only a thousand miles from Africa. That's crazy. Yeah, two-hour flight from. Africa to Brazil. Dan: Yeah anyway, well then, I will be here with bells on and I will look forward to it. Dean: You know what? And we're both ten quick starts. We're both ADD. And that's a prescription. That's a prescription for no system. That's exactly right. Dan: They're like holy so all right. Okay, two weeks for me. Okay, okay, bye, bye, bye you. -
In today's episode of Welcome to Cloudlandia, we discuss some intriguing impacts of the COVID-19 pandemic on our lives and businesses. We explore the shift to virtual platforms like Zoom and the concept of "Cloudlandia," drawing comparisons to changes brought about by historical pandemics. Dan and I consider opportunities that can emerge from unexpected times. Our discussion ranges from societal shifts driven by technologies in the past to possibilities of the future.
SHOW HIGHLIGHTSDean talks about the transformative effects of the COVID-19 pandemic, including transitioning from live events to digital platforms, and the potential opportunities arising from these changes.Dan brings historical context to the discussion, comparing the impact of the COVID-19 pandemic to historical events such as the Black Plague and the Roman Empire.We explore the power of technology and how it has reshaped society, from cars to cable TV, and the upcoming "golden plateau" in technological advancements.We delve into the world of virtual coaching and how the pandemic has highlighted its untapped potential.Dan discusses the human nature and how it remains constant throughout history, reflecting on significant technological changes in the 20th century and their effects on society.We consider the concept of a "golden plateau" in technological advancements, discussing the impact on our lives and how the COVID-19 pandemic has affected our reliance on technology.Dean shares his experience with transitioning to virtual workshops and how Zoom meetings might herald a new era in history.Dan shares a fascinating narrative about twin sisters born in Germany before the Berlin Wall, exploring their life choices, and their adaptation to a rapidly changing world, underscoring the intersection of history, capitalism, and technology.We discuss the concept of normalization, how individuals adapt differently to new situations, and how we've navigated the trials and triumphs of life during the pandemic.Dan offers insights into how the shift from serfdom in England during the Black Plague led to a greater appreciation of workers' value, and how this historical perspective may shed light on our current situation.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan. Dan: Do you realize that the recordings of everything we say are being analyzed right now at the National Security Agency? Dean: I bet that's true, don't doubt this for a minute. Dan: It's the best part of their week. Dean: Hey guys, they're back Down the road. That's funny. Dan: They don't think it's funny. Dean: Oh man. Well, how are you after our absence last week? Dan: Yeah, yeah, it's been great. You know things are company-wise. It's our best year ever, top line and bottom line, oh look at you Congratulations. That's exciting. Given where we were two, three years ago, this feels good. That was a long time underwater, yeah boy, oh boy. Dean: Me too, I mean. Much like you, the majority of a lot of my income came from live events, like during my break through the blue 20 events and stuff like that. So yeah, it's weird, I'm just talking about it the other day that you know what was kind of this last year. It's almost coming up on 2021, 22 to almost four full years, right, yeah? Dan: next. Dean: If you think 20 was when it started, right. So yeah, almost all yeah, here almost all of 2023. But I look at the last three, it's been a blur. This last seems like just yesterday. We were in Phoenix at the Free Zone Summit. Dan: At the Boulder, yeah, at the Boulder, it wasn't shut down. Dean: But I think what was really, what really threw me off was we nobody knew how long this was going to last and every I just felt like, okay, well, we'll just kind of flatten the curve, this will go out through the summer and then by the fall we'll be back and everything should be fine, but I'm sure you were thinking that same thing and then, as soon as we flattened the curve, then we kept getting the new you know the new waves, and that went on, like you know, three, three or four times. So weird. Dan: So let me ask you a question what's the biggest idea you've had? Only because you went through what happened over the last three years, three, four years. Dean: I think the whole idea of Cloudlandia really formed then. Because that when I realized that the key is that we could just as easily gather in Cloudlandia and that I shifted everything from being kind of a mainland in-person business to being 80% mainland in-person, 20% on the phone or otherwise, and that was a big realization, and now realize, like I really I haven't been North of I4, interstate 4. I've been North of I4 in four years. I haven't had to. I've 100% migrated to Cloudlandia with invitations and you know people coming to. If they want to spend time in the mainland they come to. But so that was a big that was a big shift. And we're back now to. So I'm back now, you know, revenue wise, back to pre-COVID days, you know. But then we got. You know, I think that the future is a hybrid, you know, I think there's still lots of mainland opportunities, I think, that line of thinking, that realization of mainland in Cloudlandia, and you know the roles of each. Dan: You know it's really interesting. I did a lot of in-person workshops because I was doing the 10 times program beforehand, but this year I'll do 64 coaching sessions. Okay. Dean: Live days, you mean. Dan: Well, live events, so they're not days, sorry. So I'll do 64 this year, and only eight of them will be in person. Dean: Oh, okay, that's what I was saying, that's what I meant. So you're counting like connector calls Connector. Dan: Yeah. Dean: Okay, yeah. And the thing about it I think are a nice suite. Those are two hours. Two hours yeah. Dan: Yeah, those are the perfect suite spot. Yeah, and it was forced upon us only because we had no. There's nothing as decisive as no alternative, absolutely. Dean: Yeah, I hear you, I'm really excited. Dan: But once we created this alternative when we came back to full-time, I mean, the company as a whole is back to full-time live sessions, yeah, and. But we've added these two-hour sessions, which were only possible because our clients at nightbase got on to Zoom willingly or not, they got on to Zoom. And it was so useful creating these little two-hour sessions. That's a huge plus, that's a huge gain for us to have them and they're an entity into themselves. You know they have their own value and would not have gone there for two reasons. One there was no reason to. And secondly, there was no, there was no ability to, but we acquired this capability because of what happened. I was reading the history of the plague, which was not a single thing. It was a series. Of this is I'm talking about the 1200s and 13-legs, right, yeah? On the Black Plague and it hit in the early part of. It hit worse in England of all the European countries and got hit worse. And England was a feudal country. They had warlords and they had serfs. They had peasants, the king was warlord and there were lesser warlords, but each of them had their serf universe around them, and these were the worker bees. They did all the work and the plague was an equal opportunity killer. It killed from top to bottom. There was no class in England that was immune to the plague, because it was infectious, because they intermingled all the time. Everybody was densely populated and it was so devastating that a lot of estates just folded up, a lot of warlord estates folded up because they didn't have workers. They didn't have workers. They had lost so many workers. So what happened is that the workers realized suddenly that they had a value, in other words, that you can't run the place without us. And so they started wandering the field to the highest buyer, the person who would pay them the most and give them the best deal. So in history. it's probably the biggest shift of servants becoming three agents and where they went off the land and they went into the towns. They went into the city and they became hired workers. But they could name their price, because if they didn't like the price, they could go to somebody else and say would you offer me a higher price? And what happened is that the merchant classes suddenly became more important than the landed aristocrats. Okay, because they had business coming in. Where the land has one economic system, it's the crops. And they just decided you know, I couldn't do that. But previous to the plague they were condemned to the land, they were condemned to their occupation. They were condemned to the land, they didn't move. But after the plague they did. And so England which got hit the worst I think they had five plagues in a period of 50 or 60 years and all equally devastating. But they gained the most of the country because they got rid of serfdom in the 1200s where, for example, by comparison, in Russia it didn't happen until the beginning of the 20th century and Germany didn't happen until 1850. Okay, and it was just because of the peculiar geography and the peculiar density of the British population. And then they started talking about rights. They started talking about individual rights and everything along with employment, and freedom follows money. But I was just thinking about that, what it must have been like the year before the first plague and the year after the fifth plague. What had happened to people's lives back then? Dean: I mean it's so fascinating to me, Dan, because I remember in college and high school Western civ classes were like get through that and write your Gordon Rule essay and we've gone with it. And here it wasn't really like figuring out of the supply to you. To me as a college kid, that's what you're thinking, but now it's. The thing that fascinates me is this whole history of Western civilization, of how we kind of came into this thing. There's a funny meme going around on TikTok right now where women ask their husbands or boyfriends or whatever how often do you think about the Roman Empire? The meme is to turn your camera on and just ask your husband or whatever how often do you think about the Roman Empire? And it's pretty interesting because the answers that they're giving like a lot of them, are think about it all the time and you think about how much it came from. You know, came from. Dan: And they didn't know, and the way they didn't know. Yeah, exactly, yeah, exactly. That's what are they thinking? About they're thinking about the Roman Empire. That's the Roman Empire. Now, that shocks me actually. Dean: But you strike me as a guy who often thinks about the Roman Empire, you know. Dan: Yeah, I do. Dean: Not many people, dan, I don't know anybody else to have a conversation that starts up. You know I've been thinking about the Black Plague lately. Yeah, only here, welcome to the Blue Land, because you hear such a conversation, that is you know, we just had about five. Dan: We just had about five tripwires at the National Security Agency. But if we didn't know, that the majority of husbands were thinking about the Roman Empire you know, it's kind of like when have we been? We didn't pick up on this Right. What's that mean? Dean: Yeah, but you know the interests that they were giving was. You know one? A couple of the guys were engineers and they constantly thinking about you know the. Roman Empire thinking about others are the one guy's. They was a martial artist. Thinking about the Roman, you know gladiators and Like constantly thinking about all things. The Rome, you know and it's funny because you're, you know. You look at your Euclid, you know yeah, I'm before the Roman your foundational thing. Dan: Right, exactly, but I mean, I mean actually if there was any Civilization that benefited from Euclid, it was the Romans. They were great builders. Yeah, you know, yeah, and all that depended upon the books of Euclid, every everything that they did. Yeah, well, it's an interesting thing. You know, I have a constant belief that human nature is a constant in the. I mean, we tend to think that people are radically different because of the means that they use at one particular era of you know history from another side that well, that that means they were really different people, and I said I don't think they are. I think they have a constant. You know they have a constant motivation to kind of utilize whatever they have available to them, and Oftentimes that requires that they have to create an entirely new structures and new processes, and and so the so you know, I don't feel, you know like I was born in the 40s, I lived, you know, I was conscious beginning in the 50s and my sense is that, as far as how people were, you know what human nature was, I don't see much of a difference. I certainly don't see it in myself, you know, I just sample of one feel any different. Dean: I Think I still. Dan: I'm very much in touch who I was when I was eight years old. Dean: Yeah, me too. Yeah, I think about that a lot like that, because I have been and we've had conversations about the reflection on. You know, I think you know we've had to be the ages your 22 years older. Than me that you've had a whole mother. You know generation of, you know the experience from 1944 to 1966 with the pretty. That's a pretty, yeah, that's a lot of happen. You know, yeah. Yeah, and I look at the. You know the 22 years from 1966 to 88 were really. I marked 1988 as basically the end of the analog life. You know that that the beginning of the digital live, and though digital stuff kind of start happening in 70s, there was a real practical here. We started getting real practical applications of digital stuff. But that first 22 years of my life was Really analog and I'm thankful that I had that experience, because I think there's something you know to that. I don't know whether it, I don't know practically, whether what we you know the fondness that I feel for either Nostalgic or you know, but it was a different, it was a different world. Dan: It was a very different world yeah. Yeah, well, going on that book, the, you know the big change you know, yeah, from the book, wonderful book that you sent me, which I consume. You know the. I was born right at the payoff period of the first 50 years. Dean: You know yeah. Dan: That's it. Yeah and you know I've been talking to people decades older than myself who had gone through the real huge impact of the you know, the cars, the electricity, the you know light everywhere. You know movies, radio, movies, radio and the beginning of television. You know that and you know, you know I mean. I remember People gathering in rooms to watch this thing called television. You know, I remember you know it was like a big event. Dean: We just got our television. Dan: come on over, we're going to have a buffet dinner and we're all going to sit around and watch our. Dean: TV dinners and jiffy pop popcorn, yeah, yeah. Dan: It was rudimentary, I mean, but the big thing about it was it had a liveliness to it because the Programs were not recorded, they were live. No, everything was still live. And you know and think about where we are now. That Live TV. Well, first of all, I don't watch it in the heaven for a while. But I think a lot of people just said why should they schedule when I get to watch what I want? Dean: Well, it seems a little undignified. Dan: Yeah, it seems it seems feudal Feudal in both senses of the word. Dean: Yeah, what a feudal way of doing what I want to watch, you know, but you think about that was largely there was no change between the way you were watching television in 1948 and the way you were watching television in 1988. It was really the main. It was still as Scheduled you had to be yeah, you had maybe one more. Dan: You had maybe one more channel, you know I went to. Cnn start. Well then you had the cable. Yeah, that's what I mean. Dean: At the 80s you had more options for it. Yeah, but it wasn't until it wasn't until the late 80s that you had more option. I mean, the VCR brought a synchronicity and, yeah, freed you from at least you could shoot, gave you choice and Detached from the scheduling of it. But nobody could figure out how to Record stuff. Yeah it was a look. You know, 90% of the VCRs were still flashing 12 yeah, you know nobody can even program the clock for it, let alone Learn how to record Programs. You know so mostly. You had Blockbuster to go and give yourself some Choice, but that took from 1948 to 1988 to get to that point. And that big middle, that big Golden plateau, that I think that's a good term for it. Right, is that golden? Dan: plateau of. 0:18:39 - Dean:All of those things being in place. That happened in the big change. All those things you mentioned electric and on radio, tv, movies, flight, automobile, all of those things climb, climb, exponential improvement to 1950. And then we had that golden plateau where there wasn't much innovation on those things but it was really settled into a much improved life and life style Because of those things. You know now every I had electricity, air conditioning, telephone, car in the driveway, pv in the living room. You know All of those things were. That was like the basic, that was the basic amenity package for American life circa 1950 to 1980, you know, yeah, and that's bathroom bathroom is where there was no bath and no shower. Dan:Yeah, right exactly. Dean: Very funny that the thing now and this is where I firmly believe that period from 1975 to two-week years of AI, a couple more years to develop, with that same sort of climbing, climbing, exponential improvement in things. But I think that we're approaching level golden plateau, where the next thing is going to be settled into the benefits of using all the things that we have now, of really settling into those utilization of this new baseline, like every home. Now it's interesting that the basic amenity package for life now includes some sort of a smart phone, access to the internet and streaming smart television service. So all of that as the baseline package, though for the digital plateau here. Dan: Yeah. Dean: It's pretty exciting. Dan: Yeah, and I feel that, and I think that World Affairs are dictating that this is now going to be the only thing available for people to do, because my feeling is that COVID delivered a first stunning blow to both your ability and your desire to travel. I think people are much more at home or stay in place today than they were four years ago around the world. I'm not just in North America, but in the whole world. Dean: That geography does come into place, right, like your position, your outpost, your mainland outpost to Cloudlandia, like I think about I've just been watching you know, with just a perplexing. I can't even imagine what it's like to be living in Israel right now, like that entire, or Ukraine I mean you think about these things how insulated we are right now from the reality. Dan: Well, like there's one aspect. You know, israel comparatively has a very small population. That's why the equivalent of what happened with the first 24 to 48 hours was way beyond what 9-11 did to the United States. Dean: Absolutely yeah. Dan: Yeah, because it's the equivalent of 40,000, you know if you compare. Israeli population of the US. You know, the US's population is 45 times bigger than Israel. So the 3,000 out of 40, you know, 45 times it's significant, but it's, you know, it's not that big, it's like 40,000, I mean, if you wanted to translate it, it's like, you know, it's like 40 to 50,000 people have died. But the other thing is the call up to war, because it is a declared war. They've moved 300,000 working-age people into the military, now their full-time military. So what's that do to the economy? you know what's you know, and so my sense is that Israel, which is a very advanced technological country, is now going to go through an amazing period of artificial intelligence, dealt with everything that moves in their economy. Dean: Yeah, I mean when you amplify too, especially the proximity to it. When you look at the, you know it might be a 145th of the population, but it's also, you know, a hundredth or less of the geographic area of the. United States, you know. Dan: Yeah, it's basically New Jersey you know, I mean the land area of New Jersey is about equal to and they're comparable yeah, yeah and when you look at that and you realize that's not like even in Ukraine. Dean: As you know the size of the Ukraine, if you're you know kind of there's a place to distance from what's going on the eastern border of Ukraine. If you're on the western side you're kind of a little bit insulated from it. But you know, it's just. It's amazing to me, dan. I can't even imagine. Dan: Yeah, well, you know actually my experience of this because I was, you know, technically in a war zone when I was in South Korea. Dean: I was going to say you were in a war zone. Yeah. Dan: Well, south Korea, and we were maybe a hundred miles from the DMZ, okay, uh-huh, but you were conscious and we had five alerts in the year and a half that I was there and that meant there was an incursion on the DMZ, the demilitarized zone. I can tell you the demilitarized zone is very militarized, you know, and so there would be, you know, a squad of American troops or the other UN troops would be ambushed. You know they would ambush, and immediately the country you know, and this was the military, the US Park, you know 40, 45,000, and then you had. You know you had other troops, the Turks, the Turkish. The Turks had a big contingent there, but immediately you knew what to do, you would do that. So in Israel they've had the rocket attacks now going back seven or eight years. Okay, and they immediately the sirens go off. Everybody knows what to do. So there I was, that the closer you are to the danger, the less scary it seems, because it's normal, you've normalized anything. And three or four days, you've normalized the situation. Okay, you've normalized it. Seeing it from a distance, you know you're imagining what that situation would do to the Four Seasons, right, yeah? Dean: I'm sitting like I'm in my courtyard right now and it's just, it's the perfect temperature. It's so quiet, you know, because there's nothing around me. I just can't even imagine if bombs started landing or somebody started running through the neighborhood. Dan: Yeah, but on the other hand, I mean, you've been there for decades, you know in the area and you have. You know what? Two, three hurricane alerts a year. Dean: Well, people in people in Toronto. Dan: I mean a hurricane for people in Toronto, oh yeah. You know, actually almost the entire what I would say. The the water overflow situation in Toronto was hugely created because of a hurricane in the 1950s that killed 200 people in Toronto because of sudden rushing water in parts of the city where people were caught. It was like a riptide. You know it was like a riptide and they had to reconfigure their entire drainage system. You know when heavy rains and everything like that. So that's an example, you know, an example of someplace that doesn't have this kind of situation. When they get a big one, they have to rethink everything. You know. And but the type of a situation we had in Toronto in 1953, I wasn't here, but as a matter of fact, I'm not here today, I'm in Chicago. Dean: But just talking about it. Dan: You know I try to get some distance between me and any potential problem, but you know I mean it's a violation of normal and in Israel, my feeling when I was there it's been about two and a half weeks in Israel and I got a sense that everybody knew what to do with trouble. Okay, they knew what to do with. There was a kibbutz that we visited and these people had been in Gaza, that they had lived in Gaza before it was given back to the Palestinians 2005, 2006, I think it might have been somewhere around there and they were talking. The woman said that there was the start of trouble had started and there were bombings and there were shootings and she had three kids and they went out the front door and she heard the bombs, she heard the shooting and they all came rushing back in and they said they're shooting in the streets and she said, well, go out the back. No, out the back, wow and the reason is, I mean, they had already rehearsed it, but they had to go to school. Dean: Yeah, go help the back. Dan: Okay, yeah, she said well just go out, just go out. They had a back gate and no, there was a back route and everything like that so what it says is that having something like this happened was the normal part of their experience Right, yeah, that's just and they were all tacking every. We were up at the Lebanese border and we just visited this community. That's the furthest northern, most Israeli settlement town. You know, it's not big, you know, a couple hundred people. Everybody was packing, everybody had a six-quat, you know. And so funny because there was a UN troop between them and the Whoever was on the other side of the border and and he said aren't you scared? He says I'll tell you who's scared, as the UN people, they're really scared. Okay, because we kind of believe that they favor the Terrorists. You know, our belief is that the UN protects the terrorists, you know. But if you went to the northern, above the border and you asked the Lebanese, they said we feel that the UN Favors the Israelis. You know, uh-huh. So I said if trouble starts off, who gets shot first? I? He says, well, the UN troops. And he says I even got a guy on the shoot. Dean: Oh my goodness I've got a guy I know the guy right Normalizing no I don't know how to yeah no, normal is normal. Dan: Yeah, we're great normalizing species. Humans are a normalizing species. You know that. Dean: Reminded me of. There was a cartoon where the, the Cheap dog and the wolf were, you know, clocking in for their job. Today, fred, they ask each other at the clock in, and then they did work. He tried to steal the sheep and he tried and foil them. Dan: You know, yeah what'd you do last time? What'd you do tonight? Last night, you? Dean: know, you know what are you gonna do what? Dan: what are you gonna do today? Oh, you know the usual, yeah. And so people, you know you, you know real, realize that we were standing in line. We came through the Toronto security yesterday and and if you were, if you had nexus or you had what's the general term for nexus is where they yeah, yeah. I get global entry. I just look, you know, and they're really. The Machines are really sophisticated. Use, come up the machine yeah it has an arrow going upwards and said look into the camera. And I looked into the camera and there was about a five seconds. Say your identity, you know, you're confirmed. Yeah, and see the an art, you know. And that's become normal. Yeah, but in the not because we find business class and we have nexus and the other thing people were having to take off their shoes. Okay, yeah, this is 2024, and they have to take off their shoes to go through, you know, to go through the machine and and I said this was because one guy, one guy. Yeah, 25 years he was fine from London to New York and he was trying to detonate his shoes. And and he was a clutch, and so they caught him and they took him away, and immediately, because of one guy not two in two different situations, but one guy in one situation he had immediately. Everybody has to take off their shoes. It's just one guy. You know why don't you have a little area where you have to walk across? You know it's on the floor and it can detect explosives you know, and it's a trapdoor, so they immediately drop you into the. The cleaner, the cleaner who was that? Dean: Land security right, yeah, yeah who was that guy? Dan: I said we'll never know. We'll never know. Yeah, but it's interesting and you know it's a pain, you know, and that's why we have nexus and that's why we've adapted cloudland via Bypass. You know, the machine knows me. Yeah, that's it's really important is that the machine knows you. Yeah, but there's a thing about normalizing, you know, and but my feeling you know the famous, you know it's the adaptation curve, you know it's a yeah, you know it starts at one end, then there's a big bulge and then it goes down the other end my sense is that people's ability to normalize is unequal. I think you and I are pretty fast to normalize. Dean: I think the two of us and that and it's a reward for being a DD you think, yeah, I think so too, you're probably right. Dan: Yeah, yeah, that's an interesting thought. Lon, lon, quick start, lon, quick start a DD. I think you normalize really fast. You know, I normalize really fast yeah. I remember it was Friday, the 13th of March, when I was in Chicago, and it's funny because Friday was the 13th. This is. Sunday, but we're talking, yeah, and, and I was coaching a workshop, but it was about 60% of what its normal numbers were. You know, I think we normally had 50 and I think we had maybe 30. And then when we got together After the workshop, before Babs and I went home to flew back home to Toronto, she says we've had a powwow all the leadership in the company and we've decided we're gonna have to close down All workshops for three months. Okay, it's March, we're gonna close down all workshops until, because we're people just aren't going to be showing up and I need to put the word out that we're not gonna do it that time and. I was tired, I'd done four workshops a week, and so we went to the airport, we got on the plane and I'm Halfway home and I said zoom, we're gonna switch over to zoom. This is the opportunity switch over, zoom. And I hit the ground the next morning. Well, it was Saturday, but by Monday I said okay, what will it take to turn everything we do 100% into zoom? Yeah, yeah. I and we have clients today who we haven't seen Since early 2020, who still haven't made the adjustment right. Yeah, I think they can't normalize and what it? Dean: was. I think that when I first started doing zoom I Was doing, I was trying to do the same thing as the break through blueprint, but by zoom, like three days, same thing. We're just, instead of being in the boardroom, you're in your home, you know, and I think we realized about Zoom fatigue kind of thing. It's sitting three days in zoom Full day is a long with a big ass, and I think that you and I both have come to the realization that like two hours more frequently is the is a better Two hours is the right amount of time and I found this beautiful time zone From three o'clock to five o'clock Eastern time. He gets me. I go to Hawaii on one end, even to the you know, this side of Australia where it's six am, you know, at three pm in the afternoon, all the way to Lichtenstein on the other end where it's, you know, ten o'clock at night. That Swap of the Western world is really what's available in yeah, and. Yeah, that's our. Dan: Yeah, our stretches from Pakistan, Well, stretches from Mumbai, because Mumbai is further to the east and Pakistan to New Zealand, and I'm just saying people who show up for zoom cults. You know the? Yeah, yeah yeah and everything. Yeah, lichtenstein, that's really interesting. Dean: Do whites, do well often they're husbands. Dan: That's perfect. Nsa that's a money laundering. We have the very first space. Dean: So I started doing this specific like I do a lead conversion workshop and a lead generation workshop, which are four sessions specifically about that micro topic, two hours each four weeks in a row and the very first one that I did. We had someone from Hawaii and Lichtenstein and all points in between. It was really the perfect thing. Dan: Yeah, I mean we adjusted throughout the day depending on our, you know. I mean I'll have six free zones, six free zone, two hour free zone. Dean: I'd love quarter. Dan: Connector calls are amazing and if they're big you know they have a lot of people they take on one quality, and if they're like a handful of people, they take on another quality. They're different for you. You don't have to have breakout groups if you have five people, you know, because the group is the breakout group, yeah, and everything like that. But I think this we're in for one of those periods and I agree with your thesis that we've had sort of a 50 year move to the new game period of history. Dean: Okay. Dan: And I think the politics and the economics of the end of the 50 years are radically different than the politics and the economics where you started the 50 years. That would have been true from 1950, from 1900 to 1950. Dean: And that was something. Let's talk about that for a minute, because there might be some clues into what happened. Dan: Well, there were no empire in the 1900, the whole world was organized according to empires. There were six or seven major empires by 1950. They were all gone. All those empires had gone away. Okay, I mean, great Britain still retained a global reach that used to be their empire, but it was now called the Commonwealth. Okay, and it wasn't British troops being stationed in those places. Dean: You, know it was this that they. Dan: What held it together was British law and British political structures, and English language and the pound, you know the. Dean: I mean franchise basically. It was a franchise, ideological, political. Dan: Yeah, and the US changed the least of all those countries. I mean from a lifestyle standpoint. It changed a lot of technological, but it's basic structure and process of how the country is run stayed exactly the same. It was the Constitution in 1900. And it was the Constitution in 1950 and then 2020. And it was designed as a franchise nation right from the beginning, because each of the states is like a little fractal copy of the federal government, you know so and each of the states gets to adjust to the way that they deem important. You know, it's, it's everything. So I think, of all the people on the planet who have had to change the least over the last 50 years, I think Americans are the number one. Dean: You say well, what do you mean? Dan: I mean I had to do this and I had to do this and I said, yeah, that's yours, you know, I bet you have more conveniences, you have more comfort, you have more capabilities, but I would say your day to day life is not that much different, because it's so there's a guy on YouTube who has a channel where for years he's branched off into other areas now, but his main thing was, as a solo guy, just going with a GoPro camera to explore former Soviet territory and right Dean: it was just the guy on YouTube. His channel is called Bald and Bankrupt oh the guy. But he goes around and he gives you. He just goes and sees, like what is life like in Uzbekistan right now? You know like he goes and tours the areas and he's fascinated by the you know, soviet mosaics and the all the remnants of, you know grander times for Soviet it's all ruined, it's all ruined, absolutely. And so you see the day in a life of people because he goes and sort of, he speaks Russian well enough to get by. Dan: Get along. Dean: Yeah, and he'd be friends he'd be friends, locals and gets invited into their homes. And you know, you just see like what? What an amazing contrast to life in America. You know a capitalism life, then life after you know communism, where capitalism hasn't fully sunk in, even though it's an option, it hasn't sunk in. You know, in that way, and how desolate you know it's. The landscape is just bleak. You know, I mean everything is in this and and the roads and the infrastructure and everything is just crumbling and the bar resilient, I guess, in a way, right, yeah, there's a lot of, there's a lot of. They're living normal life. Not I wouldn't say normal, but I mean normal. To that normal, no, normal, they consider it normal. They consider it normal. Yeah, yeah, normal life, yeah yeah, yeah, the. Dan: there was an article I read about twin sisters born in Germany, born before the wall went up, so this would be and, and one of them said, you know, we've got to get out. And they were. You know, they were young, very young at that time. And so the one with a lot of initiative did it and she was leaving behind her twin sister, who she was unusually close to, that close to, and she moved to the West Germany and other sister stayed in East Germany and they would correspond and they're under, you know, under very difficult conditions. They were able to visit with each other. The sister in East Germany couldn't go to the West but there was provisions that, you know, families could reunite for half a day or something like that. So, anyway, and then then the sister, who was, you know, more motivated, then got a chance to move to the United States and she moved to Iowa. Okay, and at a certain point, when the wall fell, you know, which was 1989, the sister, they made this. It took a year to plan it and everything else, just practically, because the sister in Germany just wasn't used to going anywhere. And they finally they flew to. She flew to Chicago and then to Iowa, and so they picked her up at the airport and she they were just driving from the airport to wherever the woman lived in Iowa the now American sister and they were going through just a normal supper and she said you're taking me through the wealthy section, Now you take. And they said this isn't the wealthy session, this is just no, this is just, this is just the way everything normal, yeah this is normal and that more or less paralyzed the sister because she had no mental structure to take in that this was just the way that Americans lived. And then they went to a supermarket, you know which was probably the land size of two football fields, you know, and just a normal, super, nothing special. I mean, yeah, and so they walked in, they says we've got a lot of shopping to do and everything. And she says, well, is there anything I can do? And she says, well, look about the aisles there, you see. You know, there's aisles one through 20, and just go to aisle number 11 and just turn the corner, you know, and take string with you, so he or lead, lead, bread, breadcrumbs, and so she says, but we're looking for corn flakes, some, of course, like. So anyway, and they agree, and they're both punctual, they're German. And so she says you know, in 20 minutes let's just meet right back here. And so the American sister is there, but the German sister, the East German sister, isn't. So she goes down to aisle 11 and her sister is right where the corn flakes were standing, mute. You know just looking at the corn flakes and she said there's 10 different kinds of corn flakes. How can I possibly choose? And she said I just grab one of them. And she said I can't comprehend. How do you make decisions here? How do you make? Decisions yeah yeah, it's a collision of two normals. Dean: Yes, you want. I mean Lupa talked about that coming to. America and going to the grocery store as you know like going just seeing all the things that were available. It's amazing. It's really interesting to hear her talk about her awakening to capitalism you know like as a because she came to America at 18, you know, or you know 20, I guess she was 20. Dan: And yeah seeing having her life Anying. Other siblings followed her yeah. Dean: Oh, she brought everybody, yeah, everybody over, but that yeah, she just well, I think, I think you have a different level of well, she's really the you know she's the. Dan: You know the great exhibit here of someone, the adaptation curve, you know. I mean she just like it was like when she had the chance. She didn't miss the chance to get out. Dean: But what I? Dan: remember most about her story because we were out to dinner a couple of times at the last free zone in Palm. Dean: Beach. Dan: And what I remember most was that the person who most protected their rather odd family in the Ukraine in Ukraine, was a KGB agent. Dean: Oh yeah. Dan: And you know so you know everything. You know what makes people normal is who they're connected to. You know what, who, are you? connected to, and you know, the more you're connected to people who have wider perspective than have greater capabilities, I think it's the faster you're able to adapt. Agreed, I think that's what I mean, since I talk to you all the time. What am I going to do? Wying about COVID? Yeah, I mean, regardless how I'm picking, you know, I've got a certain status to get to maintain. You know, reputation to maintain, yeah, yeah. Dean: I love it. I think the interesting thing, about MacCamp. We to think about this week is this in the context of the golden plateau that we're reaching here, and how to thrive in that golden Well, I think things are going to fall down, you know my my military money, energy, labor and transport you know, I think things are definitely. Dan: I can sense that things are slowing down. Like you know, the predictions in the high tech industry everything's going to get bigger and better, and that's you know, it's a straight upward line. Yeah but I too in infinity, and I says I don't think so, I think the mouth. Things really slowed down when they hit 1950. Oh, you know, I remember it as being a fairly tranquil period of 1950s, 1960s. You know, I agree, that's what I mean is very until you were born, and then, of course, things started to get in line and things shifted Right. Yeah, but I know I agree with you 100%. Dean: That was a. You know that all of that leveled into a stage of, you know, a plateauing of advancement. I mean, it wasn't, it was. You know, all those things you read about in the big change, those things were revolutionary. I mean, so all these baby boomers born into this plateau, that plateau, really didn't know a world before those big things, before electricity, television, all television, air conditioning, cars, roads, all of that. And then they grew up in brand new schools all the way up. You know the whole thing. Dan: Whole new neighborhoods. You know, they grew up in whole new neighborhoods, yeah. Dean: Yeah. Dan: Yeah, yeah, I think we're into that period again. I think we're going to you know go. And I was thinking that when people say bold things like cars, use an example of cars, of classic old time cars. You don't notice many classical cars that were produced too much after the fifties up until the eighties, you know right. You really to pick up on the late forties the forts were beautiful, the Chevy's were beautiful, the Lincoln's were beautiful and everything else, and they are saved because they didn't really they stylized, they certainly did not approve. I can think of only maybe two cars. I'm not a car guy, so your thing, but you know, and one is the Chevy Corvette which has maintained a certain classic look for 70 years, and the other one is the Camaro, both the Chevy and the Camaro, the Camaro is you know, is a hot car, but I can't think of any other. you know again, I'm not a car person, so I'm basing my confidence on ignorance here. But anyway, but the big thing is, but the fort thirties and forties is just full of these old classic cars. You know, and I think it was a high design period and you know, and I mean we certainly don't save any technology that much from that period of time. You know well it was not over. Tonight I've got, I still got my 19 Motorola television and oh, yeah, no exactly Six, six inches. And you know and everything like that. You know, nobody does that, but they do have radios from the forties. You know, people do have radios from the thirties and forties, you know, yeah, yeah, anyway. So how would we sum up today? Because we've shot through an hour and record time. I can't believe it. Dean: Well, I think my reflection right now is really going to be, I think, drawing the parallel, looking at who and what were the conditions for thriving in the period from the fifties to the eighties, you know, and on that, on the back of all of that advancement, and I think, if we're going to start doing some guessing and betting about what's going to thrive in the next 25 years, you know that we've reached this thing and I'm going to let it ride out to 20 as the peak of the plateau kind of, and see that period from, I think the period from 25 to 50, that 25 years is going to be. There's going to be a lot of parallels, I think, yeah, yeah, my sense is. Dan: I can just end with one little example from a 10 times connector I had. On Friday I was in a break up with three people. One of them was a marketer, one of them was a podcaster, and I'm just. The other one was an online educational company two women and a man and half their sharing was the progress they've made with AI during 2023. Okay, yeah. And I was very struck by their reports because they just talked about it and they were just talking normally about something that literally did not exist before November 30th last year. Dean: Okay, yeah. Dan: They were just talking as well. We're doing this with AI, we're doing this with AI, we're doing this with AI, and it was like yeah, we're saying, yeah, and we did this, we're doing this with electricity. We're doing this with electricity Right, right, exactly. And now I said I've gotten a keen insight just by your reports. Today you're sharing that this is what's going on in tens, hundreds of millions of places right now, and it's all subsurface, it's all below the surface. Okay. Dean: Yeah. Dan: And they're not talking about it as a big thing, they're just talking about it as a normal thing. Dean: Right. That's why I say by if we that and I think that's going to be expanded that if we that, by then this to 2025, that by then it's going to be, everybody's going to have a sense of what this is. You know, I think you're absolutely right Like we're literally just a year into AI. Dan: Yeah, I mean that's, I can see the report. I can just see the reports that are being written about our conversation today at the NSA. Oh, my goodness, people say we've got to have a meeting, we've got to have a meeting. Dean: They're on, they're on. Dan: They're not onto us. They're onto things that we didn't know about. Yeah, and what was the Roman Empire anyway? Is that an empire we should be paying attention to? Do we have contacts with Alrighty? Dean: Dean. Yeah, all right, I'll be here next week. I think I am. I'll be back in Toronto. Dan: I'll certainly be. I'll be in a position. Perfect, I will talk to you then. Thanks, dean, bye, Okay. -
In today's episode of Welcome To Cloudlandia, Dan and I explore Ontario, Canada, alongside a discussion of groundbreaking research on an immortality gene. A doctor shares insights into pinpointing this gene's phenomenal potential for humanity. Lightheartedly, we touch on frequent flyer miles and a Buenos Aires stem cell treatment trip. Shifting to business, we analyse the impactful Working Genius model's six elements - Wonder, Invention, Discernment, Galvanisation, Enablement and Tenacity. There are a lot of nuggets in this episode that prompt us to reevaluate what truly enriches our world.
SHOW HIGHLIGHTSWe discuss the fascinating exploration of an immortality gene found by a doctor, that has the potential to revolutionize human life.We touch on the effects of altitude on our bodies and share some anecdotes about our trips for stem cell treatments.We delve into the Working Genius model and its six elements that foster successful collaborations in business.Mark Lechance and Babs share their experiences with the Working Genius model, emphasizing its practical benefits.We share the thrilling story of Matt, a man of Discernment and Tenacity, who successfully navigated domain name issues to set up a project in real time.We examine the dynamics of travel and connectivity, challenging the notion that convenience and comfort are sources of happiness.We discuss the importance of purpose and meaning in achieving true happiness and explore the future of transportation, including the possibility of human-carrying drones.We analyze the psychological limits of convenience in our modern era, and encourage listeners to reconsider the value of real experiences over convenience.We explore the future of travel convenience, discussing how modern technologies have reduced travel friction and predicting the future of transportation.We discuss the concept of convenience, how it is interpreted differently by different people, and reflect on the emotional experience of convenience.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan. Dan: Thank God, there we go. Dean: There we go. Thank God we're recording. Yeah, I don't like the sound. Dan: I don't like the sound. Dean: There was just an interruption, that's all I don't like the sound of that voice of yours. What's up? Dan: Well, I just got a cold, I got a head cold Friday, I think. And here I am. Here I am, though, and I'll use the capability that I have available to me to have a great podcast. Dean: There we go. I love it. Well, I missed you last week. I've had a great two weeks. Lots to catch up on. Dan: I'm sure you've had it in the last few weeks. Yeah, we did. We were at DaVinci 50 and Sundance. I've never been there before. Dean: How did you like? Dan: that. Yeah, it's a neat place, it's sort of a neat place, but Babs doesn't operate good at 7,000 feet. Dean: Oh, boy, okay. Dan: So she has some issues. But, she went and she got a. What's it called? It's an IV that you take that pumps your energy up. Dean: Oh, okay. Dan: I knew, yeah, so fortunately we had a lot of medical advice around us. A little bit, yeah and they were able to get right on it. She had it, but she wasn't sleeping well and I'm pretty good. I don't have that problem at altitude, but there was a lot of downhill climbing from our room to the. And my knee, which hopefully, and we're off to Buena Cerras, Argentina the first week of November to get stem cell treatment for my knee, so hopefully that'll be done. Yeah, yeah, we fly in overnight. They pick us up at the airport, take us right to the clinic and I get an injection in the first hour when I'm there and that's my stem cells coming back at me and the promise is that I will grow a new cartilage. Dean: And how long does it take for that to be noticeable? Dan: It's about six months until it grows back. That's what I'm told, and there's a protocol of not putting too much stress on it, not to go hog wild. Dean: Well, how perfect is that You'll have a new me for your AB of perfect I will Just about, and that's exactly right It'll be on. Dan: My birthday will be six and a half months and this will be six months. We go down twice more so that they can check on the progress, and so our frequent flyer miles are going to go up, and it's a long, long flight. Dean: Nine hours have you been to Plano Furniture before? I have not. Dan: I have not this is the first time and they're I think they're either an hour or two hours ahead of Toronto time. Yeah. Dean: One of the things. Dan: Yeah, no, they're an hour and a half Exactly. That's so funny, but it's sort of when you look at the map. It's always a shock to me how that, if you go to London Ontario, all of South America sits east of London Ontario. That's wild, isn't it? Yeah, it's amazing Because you think of South America being under North America but it actually curves around to the east and Ecuador. The west coast of Ecuador is the furthest point in South America and that lines up perfectly with London Ontario and, for those who are listening, it's sort of Columbus Ohio, if you think of Columbus. Dean: Right, right, right, there you go. Dan: Dream of Iowa. Yeah, and Americans, you know Ontario. Where's Ontario? Isn't that near Los Angeles? You? Dean: know they have an airport here. It's called Ontario yeah. Dan: Ontario Airport. You know. Well, that's great. Well, of course it's east of Ontario, california, but you know we're talking about a province that is basically the size of Western Europe. Dean: It's probably the size of Europe, but Ontario. Dan: Yeah, I was realizing the vastness. Dean: When I got to understand the vastness of Ontario I realized somebody pointed out that you could drive north in Ontario the distance between Toronto and Florida and still be in Ontario. That's pretty big right. Dan: And if you did east to west, from Cornwall to Canora, that's basically two cities in Ontario. It's the same distance as Washington DC to Kansas City. Dean: Wow, okay, yeah. Dan: Well, there we go. That is pretty much about all the Canadians huddled close to the border. 90% of the Canadian population is within 100 miles of the US border. Dean: That's great. Well, any big shares from Da Vinci. What's coming down the pipe? You got new me. Dan: Yeah, the biggest thing. First of all, richard is a phenomenally good chooser of great speakers. Yeah, and it's always very, very enlightening, if not shocking, some of the research that's being done, and I think we have a couple of doctors who were there. And one of the doctors, doctor doctor West, says that it's pretty clear now that there's a fundamental gene, if you will I'm not sure exactly what the terminology is- but, it's a gene, that's the immortality gene, okay, and they've been able to zero in on it because none of our genes die. I mean the body they're in dies, but none of the genes themselves actually die. They're immortal and because we all have them, so all humans have them, and every time a new human being is born, it's basically picking up on a couple of million years of genetic development. Yeah so they know that those are immortal. And but in each individual there's a turnoff, there's a series of turnoff mechanisms I'll just use a more understandable term here and they're zeroing in on this. For example, there are life forms that don't die flat, flat, flat, flat. Worms, for example, don't die. You know, they, they just never die. And you cut them in half and you can cut them in half, and doesn't matter which half, and they can regrow the other half back. So so you know, I mean, it's just really, it's just really interesting where all this is going. I mean, what's the time frame for this, to discover this? Well, they don't know that, you know. But the bare fact that they're they now think it's possible and that they're experiment way. I just find all that stuff interesting. Dean: Yeah, I find it very interesting too. Yeah, that's great. Dan: I mean, it's kind of the fact that we can know that DNA exists. Dean: I mean the fact that somebody discovered that and I mean it's just, how would you even know to look for something like that? Right, yeah, we take it, you know we're. It's so amazing, the things that I mean that's all happened in the big change from 1975 to 19. Dan: They're 2025, you know, I've been really thinking about that. Dean: That too, the you know the the biggest change If we take, if we extend out to 2025. I think that period of 1975 to 2025 is going to be, you know, civilization changing yeah you know scope of what's happened here. Dan: Yeah, but it's like yeah. Well, my redone it is, that it's the people who benefit from this. It's not going to be worldwide. The next 50 years let's say 2025 to 2075, I think that. I think what we're going to see is massive political and economic change, because there's a there's a point where you wanted to become a powerful technological country. And at this point not many have. I mean, if you think of all the countries in the world, the US is clearly, you know, in the lead, and the US has just so many other things going for it. You know, it's geography, for one thing, that's, it's really hard to invade the United States. I mean, first of all, 3000 miles of water one way and 5000 miles of water the other way, and then you have the Gulf of Mexico, and then you have Mexico. But Mexico in the 200 miles south of the US border is desert and mountain. It's not a it's not a populated area, and then the North North Canadians were always a threat, but now that they've nationalized pot, that's that's neutralizing that. Right and Canada. Weren't we going to invade the United? Dean: States. I think the US looks at Canada, the natural resource reserve tank attached to their northern border. Dan: You know well it's, it's. It's America's biggest gated community. Dean: You know right. Dan: You have to check in at the gate you know, they make you check in at the gate and you can't bring in guns and they want to know if you have any alcohol. They want to know if you have any tobacco. They're not interested in you if you have any new ideas. Dean: Yeah, so you'll love this. I've got four C's that I've observed here, looking for the next 25 years and the I observe that, but you're going to tell me about that in the next podcast, right? Oh, I can tell you about it right now. Here we go. Dan: All right. Dean: So the first is increase, and I love how you always say increasing, as taken this from you, but increasing connectivity with the farthest outposts of the mainland. That is going to be a big driver of the next 25 years. I think we can if we're guessing and betting. That's where that's what I was thinking about, if I'm guessing what's going to happen in the 25 years. What can I bet on? And I bet on increasing connectivity with the farthest outposts of the mainland and that I don't think you can go wrong and I think that, as the technologies are evolving, that will facilitate that connection. That's going to be a big thing. I saw something dance. You know I haven't really been so on board with the metaverse and then I saw and I don't know whether you saw it the most recent video of Lex Friedman and Mark Zuckerberg having a chat in the metaverse with the latest version of the Facebook Visual avatar development where it creates a photo, realistic version of you, three dimensional, in your inner three dimensional space, and you could tell I mean first watching it on the video it's stunningly realistic and impressive. But you could tell that that Lex Friedman even said he's having an emotional experience. This is so uncanny that he's got the you know, the new meta headset on, but his feeling is like he's 100% for real in the room with Mark Zuckerberg, like literally having a real conversation with a real person, and that I think that's the first I've seen of what potentially could be what comes here. You know, because it was really, it was really pretty stunning. When you're watching the video, I'll send you the, I'll send you the link, unless you've already seen it. Dan: No, no, I haven't. This is the first I've heard of it. Dean: Okay, so they have. They basically have a. They split the screen like a try screen where you can see Lex or Mark with the headset on, like where they really are talking and what they're saying. Then they show the middle version, which is kind of the digitized version of what's happening, like all the without the shell on it kind of thing, and then they show the final, the real thing, and it look, if you just look at the visual thing, you would never be able to detect that this is not real. And that's the first that I've seen where there's no latency, there's no, you know, telltale, you know mismatching of the mouth movements or the eye movements or anything like that. If you just saw the third version of it, you would think that's really Mark Zuckerberg in real time talking and that's really Lex Friedman, and so that was like that opened my eyes to and they were just kind of in a, you know, a black background kind of thing, like in almost this. They're in a black, like on the Charlie Rose show or something you know, just their things. But you can imagine in, you know, giving fast forward into 2025, the overlaid on any visual environment. You could place them in at table 10, at jocks, you know, or at the select bistro and they're surrounded and, having that experience, I literally. I would. I would put because you know what, I've said it and you've said it that I don't really have any interest in putting on the goggles because I haven't seen an environment that's real. You know, but if I could put on those goggles and have a real table 10 experience with you, I would put on the goggles. Dan: That was that impressive, you know so that means I have to agree. No, it's one of the things I you know I'm I'm taking your description of it as real, but yeah, I haven't had the experience so I don't really know, you know yeah. Dean: So, anyway, I'll check it, I'll check it out, and yeah so there's the first, that's the first C for guessing embedding connectivity, connectivity, that then that I think, if I'm guessing, embedding on the next 25 years our increasing capabilities, both on demand and on cap. You know, I think if we look at the capabilities that AI is going to provide for us, I'm starting, you're starting to see now the real applications of this. Where you take these, these avatar technologies of being able to create your own digital avatar. I fully believe, now that that is going to be in detect undetectable difference between the real, I mean a digital representation, the real video that I had performed, or a digital AI have done it. So those, all those capabilities on demand, along with and if those are not, capabilities on demand through connectivity with the farthest outreaches of the mainland to every other human that's out there, you know, for the special, for the special things you know well not every other human being, but just the one. You know, the ones the ones who are on the main, the ones who are connected in cloud land you know, because, because I believe in Dunbar's law, that we only have emotional capability for at most about 150. Dan: Yeah. I mean everybody. First of all, I can't comprehend what everybody means, you know. I know Dean and I know Joe and I know. And you guys use up all my time. You know I don't have time. Dean: I was just going to say thankfully, we're solidly entrenched in each other's top 150. Yeah, yeah, yeah, yeah, yeah, yeah. Dan: I mean the other, the other eight, you know eight billion plus right, I mean I, I'm told they exist, but they don't really have that much. They don't have a place in my future, that much. Dean: Yeah, right, right. Dan: Yeah. Dean: I love it. Dan: And then the number three. Dean: Number three, yes, yeah collaboration that's going to lead to better and better and better collaboration opportunities with both humans and technology. I can't wait to reach your how to treat technology like a well-trained dog or whatever. Dan: What is it like? Dean: Like a great dog Like a great dog. Dan: Yeah, I own owning technology like a great dog. Dean:When is that coming out? Dan: Oh, it's out. Dean: It's out, oh it is. Dan: Yeah, you should have gotten a notice in the email that you can download the ebook. Okay, I'll see you about that. Dean: Yeah, I think that's fantastic. I had on the collaboration front. I had a really amazing widget extension. I've had a great experience this past couple of weeks here. The widget, of course, the working genius model, I see how useful. This is now in collaboration. Dan: We've got three of our team members trained as facilitator or training other people to use working genius. The moment you told me about it, I looked it up. We have the same UNI or the same we have the same. We're inventors and we're discerners. Babs is an inventor, is that yours? Dean: No, I'm DI your ID. I mean, I imagine it's the same thing, but Babs is what? Dan: She's IG, she's a galvanizer. Okay, yeah, right yeah, and I'm proof of it. Dean: So that's great, that's the perfect thing. That's your secret formula, right there. Dan: Yeah, I'm proof of it. Yeah, she galvanized me. Dean: Yeah, and so I had a really great experience with Mark Litchett. Why don't? Dan: we explain to those who don't know what we're talking about Sure Okay. Dean: So Mark, of course, unless you want to Go? Ahead. Dan: No, go ahead. Dean: Okay, so this was introduced to me by James Drage and James introduced this working genius model and you can find it at workinggeniuscom and it's one of the most useful assessments that I've ever come across, right Right up there with Colby, because I think I would rank them. Probably I would rank widget at the top, colby second, and I also like I find Myers-Briggs very useful, but I know you're not as big a fan of Myers-Briggs as I am. But the way that workinggenius works is that we all have workinggenius, which are things that we find effortless, really coincides with our unique ability, really harmonizes with all the strategic coach concepts and the idea is that every team needs, every collaboration, needs somebody in each of the six elements and the six calls spell out the word widget. So W is for wonder, someone who can look at something and see all the ways that this could be improved or where could we go with this. Then I is invention, which is making stuff up. There's a lot of I's in strategic coach. It would probably be, you know. Also, they would correlate with being quick starts, I'm sure. G is for discernment, the ability to look at options and know what the right thing to do is, to have a highly confident ability in discerning that this is the right thing to do. G is galvanizing, which is someone who has a genius for gathering all the people and elements that are needed to get something accomplished. E is for enablement, which is someone who can support the people who are doing the thing to make sure that everybody has everything they need to complete the task. And T is for tenacity, and tenacity is someone who has a high follow through, who makes things happen and takes things all the way to completion, so fast forward. I'm in a boardroom in Boca Raton with Mark Lechance and some of his team and I had this amazing experience of Isn't that amazing. Dan: We just had a metaverse experience because I'm the one that started the call with the cold, but now you have the cold? Dean: Yeah, I think mine is. I'm out in my courtyard and I can tell that our pollen count is very high right now, but anyway, I'm sitting there and I noticed how there's one of the guys on well, there were six of us in the room, but Mark Lechance is a galvanizer with invention, a galvanizer invention and I'm starting to identify like the one sentence summary of what these things are. So, mark's like one word, one sentence, like super power is gathering people, gathering the capabilities that you guys are super smart. Here's what I think we could do, you know, like this inventing all the coming up with ideas or the things that could be done. Then there was a gentleman there, matt, who is a D, he's a, he's got discernment and tenacity and my observation of that is that he would see something and say that's a good idea, and then the next word out of his mouth were done and he, like we were talking about something, we, you know, I came up, I was, you know, discernment and invention is my thing and I came preloaded with this is what I think we should do. We were doing, we have a VCR, vision capability, reach opportunity with one of the projects that Mark runs, and I came in already preloaded with here's the ideas. Well, I think we should do, which was, you know, it's a really great, great idea and we, you know, came up with the domain name, the whole thing, and literally right there in the, in the meeting you know, matt went and bought the domain name, set up like all these things are happening in real time and getting making something real you know, and so it was really amazing to see that, that collaboration between you know, the widget experience there. And I see now, like I realized, galvanizing that I would have guessed that Babs is a galvanizer, because that has been. You know that. That's the, that's the main thing that drives your ability to get your ideas into real world things. It's galvanizing the unique ability, teamwork of everybody on your, on your team, yeah. Dan: Yeah, and she just knows how to create team. I mean she, she knows how to create team leaders, she knows how to create teams and the teams have their, you know, they have their projects and they have their goals. And you know they have their measure measurements and everything like that, but one of the one of the things I've noticed about Babs is that she doesn't really comprehend the impact that she has just by being in the room. Dean: Yeah, I mean, how do you observe that? Dan: How do? You see, no, no, things just happen when she's in the room. Yeah, and in any situation, if you were somewhere with Babs and they had to get something done and within about an hour or two hours she'd be, she would be chosen as the leader. Dean: Right. Dan: Without her saying anything. Dean: Right yeah, right, right, right yeah. Dan: I mean, I mean she's six foot two and that helps you know, because she has a core. But you know, often, frequently, she's the tallest person in the room, but she just has a, she has command in her strength. Yeah, Command is number one. Yeah, you know. She just basically says okay, let's get started, let's get something done here. And you know, and you know I mean that's my life is divided into two parts before I met Babs and after I met, after I was with Babs. Yeah, and you know, it's just real clear that I'm just always highly motivated when I'm around here. Dean: Yeah, what are you looking at? Yeah. Dan: I'm looking at you, I remember you telling me and we're in the 42nd year of AAMD. Oh, that's funny, yeah, yeah. Dean: Okay. Dan: You've done you've. You've gotten three. What's number four? Dean: Okay, so the fourth is convenience that we're observing less and less friction in day to day interactions and mainland to Plumlandia, you know communication. So convenience, you know. I remember I think in 2016 or something, I read that article that I've shared about the tyranny of convenience and how we start to see it's a never ending, you know, desire to make things easier and better and ratcheting those advancements without going backwards. You know, and that's really I think, if I were to guess and bet on things being more convenient, increasingly convenient, over the next 25 years, I think we're going to be. I think that's a good bet and you know, you start to see that. I think that, as we're, we're already seeing things like you know, one click ordering from Amazon. That's now gotten into. You know, apple Pay and Google Pay and Amazon Pay you never there's no need to ever type your credit card into anything to buy online. But I see how that's going If we chart out where the room in convenience is. I also see, I see companies like Rocket Mortgage, you know, foreshadowing where we're headed, that when we start seeing everybody's got access to all of the data we're all going to be, you know, pre-underwritten in background. For anything we're going to have some, you know, available capital or available credit, you know pre-assigned already. You know that we literally will be able to push a button and get approval instantly for whatever we want, and I believe that the blockchain and smart contracts and all of these things are going to make things more and more convenient over the next 25 years, and that's where I've gotten so far. Those, so the connectivity yeah Well, I think they're good. So connectivity- Number one ��로 liability Number two. Elaboration number three. Elaboration and convenience, convenience. Uh-huh, it's good, I think those are, and there's probably more. Well, you know those are the first, uh, first four. Dan: Yeah, I wouldn't push it beyond four. Make the others be servants of the first four. Dean: Yeah. Dan: Yeah, yeah, you know. One of the things is. So what's the role of uh? Travel that takes time, it's the uh. I'm asking you a question here. Dean: Yeah, I think it's the. Uh, what's the? What's the? Dan: what's the role of travel that takes time? Dean: The physical, First of all. It happens? Dan: Travel happens in the mainland because if I can just, of course, if I can just click or have a thought and I'm so yeah and I'm meeting somewhere else, then it hasn't required travel. And it doesn't, it doesn't take time. So, and I think that that's where? Dean: Yeah, so the you know the inconvenience of travel is what is? Two things. That's inconvenient and it happens at the speed of reality. You have to move your, your, your meat puppet from one out. Dan: Yeah, I, I'm going to call you that. I think that's. I think that's a bad term. Dean: The meat. Dan: And I think it diminishes your body and the one thing I want to tell you about, about virtual reality. You're only using sight and sound. You're only using sight and sound. You're not using touch, you're not using taste and you're not. You know, and my sense is that actually, sight and sound make up about less than 10% of what the body actually uses to function. Okay, so, I can understand why my Mark Zuckerberg wants to be in another realm because he can't be speed. He's trying to find a place where he can't be subpoenaed. Dean: You know so. Dan: Right, right, yeah. And I understand that because he doesn't look like a human being who does well in terms of relationship and you know, and everything else, and I can understand why he wants to find another realm to do it, but we've got a million years of actually creating value out of things that take time and things that you know you have to travel over distance. Okay. Dean: Yeah. Dan: I don't think there, I don't. I can't sum up all that just as inconvenience, Right yeah. I mean learning doesn't. Learning doesn't happen instantaneously, learning happens over time. Yeah, so I'm just the American as you put the four things. As you put the four things together, I'm saying, yeah, but you know, when I go on a long trip, you know, for example, it takes two and a half hours for us to drive to the cottage. Okay, yeah, and I've been interested in plots during those two and a half hours that I wouldn't have if I just touched a button and I was in the cottage. Dean: Right, yeah, you think that part of the experience of it is the fact that it took a long time to get there. Dan: Yeah there was a price. There was a price for it. Dean: Yeah, you know yeah. Dan: And if I agree, yeah. So yeah, I'm, I'm. I don't have the answer to this. I'm asking the question. I don't have the answer. I have the answer to it yeah. But I'm noticing that convenience and comfort don't necessarily make people happy. Uh huh, I think purpose and meaning make people happy. You know achievement combined with purpose and meaning. Dean: And my experience is. Dan: That takes a bit of time. That takes a bit of time. Dean: And so yeah. Well, that makes a lot of sense. I mean there's so, um, yeah, that does it makes a lot of sense. And these are just uh. So I do, I'm looking at, no, I think they're they're available. Dan: I think what you're saying is that actually they all come under the heading of capability. You know it's obviously a huge jump in capability, because connectivity and um and uh uh, collaboration and uh and uh and convenience are great capabilities, you know, and I think people are always striving for greater capabilities. Dean: I agree, yeah, yeah, yeah. There's something there's always going to be real. There's always going to be a higher value on on real. Dan: Yeah. Dean: I believe that we're definitely missing out. You know, and it's not by an order of just a small percentage, I mean, it's exponentially different. I think you know um say say what? what I think in the convenience, yeah when I was going to convenience things is that I think that the ability to make that travel, which is still highly valuable, being present in in a place is still highly valuable, um, but the elimination of friction in in doing that To the extent that you can, is going to be, I think, a safe bet. Uh, when you look at I it was, it was funny, we were, I was having a conversation with someone about the the newest travel trend. Uh, in mainstream travel is the private terminals that are popping up now, like at LAX there's was the first one that I heard of where you can bypass the, the main terminal. You go to a private terminal where you pull up, they valet park your car, you go into a suite that's got, you know, just a food and whatever you allow Comfortable for you to wait for your flight. You go through security, everything that's necessary, checking in the whole thing, and then, when it's time they drive you in, you know a BMW or an SUV, they drive you to on the ramp, to those where the plane is, take you up and put you on your on your seat and off you go, and that level of friction, skipping from the curb to the gate, that's what everybody is. That's where all the the hassle of of mainland travel is once you're on the plane. Nobody's mad at the first class cabin of any airliner. It's comfortable, it's. The seats are great, the food is great, the you know the environment. Everything about it is is fine. You get to your, your destination. It's just all the inconvenience from the curb to the gate. You know that we're all the we're all the thing is now. Now, and I also think, like recently, as you start seeing, I think it's pretty clear we're going to end up in a human carrying drone world where that, you know, drone flight is going to be, you know, for shorter, and it's going to be a two hour drive into a 20 minute, you know, taxi, drone, taxi type of environment. I think we'll see that in the next 25 years. I think that's a that'd be a pretty safe bet. Dan: I'll let you bet that it doesn't happen, okay, yeah. Dean: Good and that's interesting. So why? What makes? You think that, that, that it won't happen. Dan: Well, first of all, I don't think the capital is going to be there over the next 25 years, because capital money is getting very, very expensive and it's a function of the fact that transportation is getting very, very expensive. So when you have transportation very expensive, it makes money really expensive, it makes energy really expensive and it makes labor really expensive. Dean: And I don't think. Dan: First of all, I've never you may be the first person I've ever talked to had that as an aspiration or as a future thought, and my sense is that the next things to get invented is where there's like an 80% aspiration in the marketplace. We'd like to have this, you know, and you know, and I think the Amazon has done well, because there's an 80% wish that last minute purchasing or last minute shopping could be eliminated. Dean: Yeah, there's, there's something. I think that's true. Dan: Yeah, but one of the ways I've gone in the opposite direction, I've just eliminated all need for meetings that require travel. Dean: Yeah, me too. How is the travel industry doing? So I would say that that's more of an aspirator. Dan: I would say that's more of an aspiration than making travel comfortable. I would say not traveling at all is more of an aspiration. And, yeah, traveling with the least amount of friction. Dean: I agree and that's what I think would fit in with convenience. Well, I think we started going down that path. That was, I think that in every, in every way, in every element, I think convenience is really a driver right. That that's kind of we're definitely looking for things to be here and less friction. Dan: Let's look at the word convenience, because I think everybody's got a different notion of what constitutes convenience. You know, and I think it's is entirely defined by your situation in the mainland. I mean it only has been in relationship to the, to the. To the mainland I mean that my Apple computer comes on. It takes me, you know, five seconds to get on and I could do it in a second. I really don't care. I really don't care, you know right the five no five seconds. The five seconds seems good enough for me, you know I don't, I don't need it. So first of all, I think there's a point where convenience, or the striving for convenience, has a diminishing return. You know, because even at your personal airport, you know your private personal airport let's say that pretty soon there's going to be a desire on the ideal jet that there's a first class and the second class Right, and people, people say, well, why are they up there and we're, we're back here and you've got every convenience in the world. But because it's all psychological I mean all everything we're talking about here is psychological. You know, pricey psychological. Dean: And. Dan: I just feel that my notion of convenience may be different from your notion of convenience, you know. I mean if we went down step by step and we took our daily life and we went through, and everything like having food delivered to my house doesn't interest. Well, first of all, by all, my food is delivered by house by one person. You know we have a caterer and yes, but, but I can name on two hands. A number of times we've ordered in from a you know a restaurant, you know so that doesn't fall in my area of convenience, right yeah. Dean: Yeah. Dan: The other aspect about it is that traveling not under compulsion, in other words, I'm not compelled to travel, but just getting out and driving around. I find that interesting. Dean: Yeah, even like going up to the cottage or going. Dan: yeah, yeah, I find it interesting and you know, we have a halfway stop at Tim Hortons where we've never eaten, but we've always peed. The restroom is always in the same place. It's always clean. It's great. My definition of Tim Hortons in Canada is where white people go to get whiter. Dean: Have you ever experienced webbers? No, we go up to 404. Dan: We're heading to the east. We're not heading to the east. We've been on 400 and I've passed it, but the line up looked inconvenient. Dean: Well, you know it was quite a thing that they did was because that was kind of like the official stopping point of the way up to Muscova. That everybody would, you know, friday night stop and get a burger at Webbers. And then they brought in a great extent an overpass. They bought the land across before the oh no yeah. They brought in a great expense on an overpass that you could. Dan: Well, they could put in another parking lot. That's why they did it. Dean: Yeah, it's now convenient to stop on your way home, because it was super inconvenient. Dan: It's really interesting the I just want to zero in on the idea that convenience is uniquely defined. I think you're right. So I think a lot of the technology people make a guess that everybody is going to enjoy a new level of convenience that they're creating and they're generalizing they have to generalize human nature, that everybody's going to like this. I think it's a form of projection on the part of the inventors that, because they find it convenient to everybody else, only 16% of technology startups succeed. The thing, so it means that 84% of them. Yeah, I would say that most technologies are created to satisfy some form of convenience. Yeah, I would say. Dean: There's some definitions of convenience. I would love to go to the source here and see. So. Convenience is the state of being able to proceed with something with little effort or difficulty. Dan: Well, you and I are great believers in that. Dean: Yeah, the quality of being useful, easy or suitable for someone. And then the third is a thing that contributes to an easy and effortless way of life. Yeah, and so? I think, that that's going, no matter what you're doing, to making. I would argue that the virtual division of Strategic Coach has made it, through convenience, a possibility for people in what would otherwise be inconvenient parts of the world to participate. Dan: Yeah, and I think that you may. Zoom has, zoom has. Zoom has Zoom has. Yeah, my sense is that they Do. They need much more than Zoom. Do they need to actually have the feeling that they're? Dean: there. Yeah, I don't know. I mean, we're not going to be able to. Dan: I mean to be tested, yeah, to be experiment, tested. Dean: I was just like you know. You know just at what appeared to be what was literally appearing in this thing. So that was. I'm just reporting the news. Dan: Yeah and yeah, I know he seemed real, but is he real? Dean: Yeah, and I was only seeing a 2D. I'm only seeing the 2D example of it, right? So, yeah, I can't imagine what it would be like. If you Like Lex Friedman's response to it I don't know who he- is. Dan: by the way, I don't know who this person is. Dean: Lex Friedman is a very popular podcaster, similar in popularity as Joe Rogan, like that level, one of the top interview podcasters, very smart, intelligent guy. But yeah, this was His visibly, you know the visible reaction that he was having to. It was like he was having a hard time really describing the impact, the emotional experience that he was having of this and he's a pretty non-emotional guy. That's part of the you know the term he's of. Dan: Yeah. Dean: Yeah, well, I'm going to have. Dan: I'm going to have to have the experience I'm going to have to. The experience you know yeah. Dean: Yeah. Dan: By the way, that whole. Dean: You know us being able to. It's just so funny to think now of all of these things, like I just see the layering, of this constant improvement in understanding of both our unique abilities and the unique capabilities that are being presented to us and the convenience of collaboration. Did you watch 60 Minutes? Yeah, you don't watch any TV, so there was. Dan: I am innocent of the experience. Dean: Do you know who Rick Rubin is? He's a music producer. He's regarded as maybe the oh, no, no. Dan: I've watched his YouTubes. I've watched his YouTubes. Yeah, he's a great guy, yeah. Dean: Really, he plays guitar. Dan: He plays guitar right. Dean: No, he doesn't. He doesn't play anything, which is really. Dan: Which is really impressive. Somebody else that I'm thinking of he does a really great job of telling you why a song works or how a song works and everything. Dean: Yeah, yeah. Dan: Yeah, he's a white hair. Yeah, I'm looking at white hair. Dean: Looks like Nafuzela. He's the no. You're talking about Rick Beato. Dan: He's the guy you're talking about yeah, that's who I'm, that's what. Dean: I'm talking about. Yeah, no, rick Rubin looks like Nafuzela, he's got a beard and long hair, real zen kind of guy. But he was on 60 Minutes with Anderson Cooper and it was pretty. There's some great sound bites from it. Because Anderson Cooper was asking him well, what is it that you do? Can you play instruments? And Rick said barely Could you work a sound board? And he said I have no technical ability and I know nothing about music, like actual music things. And Anderson asked him well, what do you get paid for? And he said he thought for a second and said the confidence that I have in my case and my ability to express what I feel has proven helpful for artists. And I thought there's a guy, if we were to do a widget on him, I'm sure he's a GI, I'm sure he has discernment and invention as his two things. You can see, this is a good idea, this is the big idea here, and this is what I think you should do. Dan: You have a visitor in the recording. Dean: It's a crow. I think it's funny. Dan: Don't you know that you're sitting. Don't you know that you're occupying his space? I? Dean: must be. Dan: Yeah, he's trying to tell you to get out. This is my space, Anyway it's all interesting. I keep coming back to the whole concept of the difference between convenience and comfort, and purpose and meaning. Yeah because my limousine company that I have in Toronto oftentimes has these sort of elite lifestyle magazines that advertises places to go and none of the people look happy. Yeah they look true. They look like they look like they've got everything they want, and that hasn't made them happy. You know, they look. They look sophisticated, they're obviously wealthy and they have this, but it hasn't done the trick. You know, it's like models. It's like models you know like in Vogue magazine. Babs gets some of the magazines and the Wall Street Journal once a month has a style magazine that comes with one of the additions and they all look well. First of all, I could draw a thought bubble above all their heads and say what I would give for a burger and fries, right, I mean, they look just, you know, they just look so unhappy and yeah, but they're representing the top of the world in fashion. You know, the elite living there are the top and I said, yeah, but they're, it's absent. It's absent meaning and purpose. You know, you've achieved something but and and people will sacrifice enormous amount of inconvenience for purpose and meaning. So it's an interesting discussion, isn't it? No, I mean, I take it may. I'm not a cutting edge guy with technology, but when I hear enough of other people talking about things that seems to work, I said why don't we just include this? And you know, and. I'm really driven by productivity. I like getting a lot of stuff done easier and faster, you know. But it's the thing that is being achieved, that has meaning and purpose. It's not the means of getting there. So yeah. Dean: I think there's a good, no, it's an interesting this thing is you know, yeah, and we live in totally a lot of the world. Dan: We do. Dean: I think that's part of the thing is maybe the, the harmonizing of that is pointing convenience at the end of comfort or out of purpose and meaning. Yeah, to make speaking purpose and meaning more convenient there, there's a new special on Netflix called Blue Zones and it's yeah observation of Okay talk about it. Yeah, and those things, those people, inevitably. They live very simple lives about much adornment. They've got the if you guy, as the Japanese would say, the purpose, you know the meaning that, the thing that brings them joy, connection to people. They love Community, but that's all. Dan: But if you think of your six Right. Dean: Yeah, they're very simple. Dan: They get rid of the eye. They'd wipe out the eye people really fast. Dean: Exactly. A mill that's 150 years old. Dan: I found from their great great grandmother you know, yeah, yeah, there's a famous temple in Japan. This will be. I have to jump right now afterwards, but there's a temple in that every 20 years it's totally torn down and rebuild again. Okay, and this has been happening now for 2000 years. So every 20, that's 100 times, 100 times, wow, and, and, and they have to find wood that's exactly like the wood you know that, the original or the existing one they have to replace with the same kind of woods. There's no mechanical parts of the temple, it's all done with drilling, with ancient yeah and everything they use now. The light screws, yeah, everything like that, and and an American coming into contact with this experience would say why? Why do you do it? Why don't you do it the next time? Why don't you build something different? You know, and, and I said because they have created enormous meaning and purpose out of something that's always the same. Dean: Yeah. Dan: So you know, convenience is a capability, but it's not the really purpose. It's not the ruling me. Right, convenience is not the ruling me. That's a discussion I like you yeah, I really, of course. Let's have a four C's dual. Let's have a four C's dual one, okay, when you do your first free zone with you and I will have a dual in the front of the room between your four C's and my four C's. Dean: Okay, there we go. I like it. Dan: Well, one of them is the same because we have capability and common, and I think capability is the master one. Dean: Yeah, and you're not. You don't think collaboration there. You're putting collaboration as a capability. Dan: Yeah, yeah, I think the other three are actually, I think capability is the center of your four C's and the other three are enhanced capabilities. Connectivity, collaboration and convenience are always being developed new in the world. I love it All right. Dean: Okay, thank you. Well, always great, dan. I'll look forward to next week. Dan: Yeah, and I'll be on the way home from the cottage next Sunday, so I won't be able to so to be the Sunday after. Dean: Okay, no problem, two weeks Okay yeah. Dan: Okay, okay, okay, thanks have a great time, bye-bye. Okay, bye. Dean: Bye. -
In today's episode of Welcome to Cloudlandia, we unpack the fascinating story of how Toronto transformed over the decades thanks to the pivotal work of urban theorist Jane Jacobs. As we debate whether our growing dependency on virtual spaces like "Cloudlandia" is weakening local connections, we ponder journalism's evolution from its regional roots. We reminisce about bygone media eras over a nostalgic lunch at Table 10 and trace how universities and ideological factions shaped radio's founding. As always, we aim to provide a balanced look at technology's ability to bring people together globally while potentially distancing them locally.
SHOW HIGHLIGHTSThe episode begins with a discussion about Jane Jacobs' significant role in preserving Toronto's neighborhoods in the 80s and how it has shaped the city to this day.There's an exploration of the shift to Cloudlandia and how this virtual universe could be curbing our desire to travel and reinforcing local areas.We rewind to the 80s and trace the evolution of regional media landscapes, debating the impact of Canadians having links to Florida and the emergence of new franchise models.Dan and I discuss the rise of Cloudlandia and its impact on our lives, connecting us to the world like never before.The power dynamics in radio broadcasting, specifically AT&T's control of the AM spectrum are examined.We delve into the ideological divide in radio before the advent of the internet, discussing how universities pioneered FM radio, while AM radio was seized by the right-wing.We contemplate the implications of geographical shifts and changing economic patterns triggered by our migration to the cloud.The future of communication and travel is questioned, and whether our lives continue to be dictated by Newton's laws or if we're slowly transitioning into a world governed by Moore's Law.The episode concludes with the hosts suggesting that as the virtual world expands, people may start reinforcing their local areas more, indicating a balance between global and local influences.Overall, the episode offers a thought-provoking journey through changing times, digital landscapes, and the very fabric of our lives.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean: Mr Sullivan. Dan: Never gonna leave you. Never gonna leave you. Well come here I am. That's one thing about Cloudlandia Once you're in there, you can't leave. Dean: It's so convenient you know it's addictive. It really is. How was your week? Dan: I had a really super week, I have to tell you. I mean it was a four day week because of the holiday. Dean: Yeah. Dan: And it's not so much what I'm doing, that's what the company is doing, and there's just all sorts of independent projects which have been more or less under the surface. You know, there's kind of an interesting woman from the 80s and economist by the name of Jane Jacobs have you ever heard that name? I haven't. Dean: No. Dan: Yeah, and you know, in Toronto, when they stopped the Spadina Expressway. Yeah, I don't know if you remember that. What seems like yeah, well, you know the Allen Expressway. Dean: I do know the Allen. Dan: Expressway. Yeah, that was supposed to be the Spadina Expressway and it went off. It's gonna go all the way down to the center of the city Right, right, right. Right through the center of the city and it would have gone to the Gardner, it would have hooked up and then they would have traded clover leaves down at the bottom. Dean: And they would have had to remove. Dan: They would have had to remove all those neighborhoods. It would have gone right through Forest Hills actually. I think that was part of the reason why it got stopped, because wealthy people have more votes than poor people. I don't know if you've noticed that Not in my backyard Right exactly. And then the other one was the Scarborough Expressway, which you know, the Gardner extension that went out to the beaches. Dean: You know it went out and it was just called the. Dan: Gardner yeah, it's completely gone. They tore that down one night, basically, oh my goodness. We were away for two days and we had it when we left and when we got back it was gone, you know and but that whole area of Lake now from basically charity, erie Streep, actually, you know where the Gardner goes up the Don Valley. Dean: Yes, exactly. Dan: Yeah, well, that's where you took the extension off and they just tore it down. They tore it down in two, two stages, once about 10 years ago, and then they tore it down again, and so, but this was all the 40 year impact of Jane Jacobs, okay, and she said that she had to preserve your neighborhoods if you're going to have a great city and to tear down I mean, and it's turned Toronto into a congestion madhouse. I mean, that's the downside of it, but on the upside of it, toronto you know, toronto tries to call itself a world class city. Have you ever come across that? And what I noticed is that world class cities don't call themselves world class cities, they just are. Dean: New York. Dan: New York doesn't call itself a world class city, it just is. London doesn't call itself a world class city, it just is you know. So if you're still calling yourself a world class city. That means you're not, oh man it's a Toronto life syndrome. I mean Toronto Life Magazine. Dean: Yeah, and they're Toronto, by a magazine. I'm very intrigued, I'm very, I am very intrigued by these micro you know economies, or micro you know global lenses. I guess that we see through and you're not kind of talked about the whether that is. Dan: I'm talking about mainland. This is mainland stuff. Yeah, that's what I mean. Dean: Yeah, and I wonder if that is. I wonder if that sense is diminishing now that we've fully migrated. Dan: No, I think it's okay, I think it's coming back with, with the vengeance actually you know, and my sense is that the week that COVID started in March I think it was March 13th, friday the 13th I remember when it visited itself upon us, when clients were saying you know, we were seeing 50% drop-offs in future attendance for workshops because of COVID and it was partially, you know, but it was the lockdowns, it was the dropping off of airline flights and everything else I remember I mean all our cash flow got taken away in about a month, right Right and we had to switch. We had to switch to Zoom, you know, and and we had about a three month period where we just had to rework our entire you know, our entire business model to take all the in-person workshops and turn them over to Zoom workshops, you know. So, that's the upside of Cloudlandia, is that if they take away your mainland existence, you have to switch to Cloudlandia to compensate, and it's a bigger opportunity, bigger, broader everything. Yeah, but one of the downsides of this is that people don't feel like traveling anymore. Dean: I mean are you talking about me? Dan: No, I'm talking about us and you know. Dean: I know, yeah, exactly. Dan: I'm talking about everyone you meet, you know. Dean: I know exactly. Dan: You know, our only time when we have full attendance during the week, where we have people in the office, is Wednesday, monday and Tuesday, thursday and Friday, or when there's a in-person workshop. You have to be in the, you have to be in the company on workshop days. Okay and so, but the thing, the Jane Jacobs, the people who really got involved with the number one person in Toronto was Cromby, mayor Cromby, and he was one of the forefront leaders in stopping the Spadina Expressway and the Scarborough Expressway. Okay and so I'm just showing you the interrelationship between mainland and Cloudlandia. My feeling is that the more that Cloudlandia expands, the more people go back and start reinforcing their local areas. That's what I wonder about the whole cycle. How's that for a topic that we didn't know about five minutes ago? Dean: Well, exactly, but I think that I think there is something to that. You know, like I look at the, I think I've been I've mentioned before, like without having moved away from Toronto, like coming into Florida and yeah, when's the last time? Dan: when's the last time you flew to Toronto? Yeah, no, it's been three years, and three years, yeah, the next time will be whenever, april, if you April, if you decide you're coming to Toronto 12th of April is the first Toronto oh it's already set, yeah, it takes us about a year, because we've got to guarantee that we've got a date when people can also do their 10 times workshop in person. I got you, okay, yeah, so you know, I mean pre-zoners, double duty, you know, they double. Dean: Yeah, yeah, okay. Well, this is very exciting. So April 12 is on my calendar then, okay. Dan: I'm pretty sure you're taking a statistic from Dan Sullivan here. So yeah, we better double check on this Well, april 12 is Friday, yeah. It's in the calendar and I think the pre-zone is on or the 10 times is on the Thursday. Dean: Okay, so the 11th and 12th. Dan: All right. Dean: Well, now we're talking. Dan: Dan, and then Dan is on the Saturday and that's what I'm most excited about. Dean: Yeah Well, this will be for those who aren't listening. Dan: Table 10 is Dean and I met meeting for lunch on a Saturday, which really got everything we're doing together started was the table 10. Dean: Exactly right. Dan: Yeah, but that's a mainland, that's a mainland reality which may be possible. Dean: Yes, that's exactly right and I think that this now this is where I can, as I've reflected, I look at where I've been spending time, taking snapshot comparisons this week of today and 25 years ago and seeing where we are. You know, if I look at 25 years and 30 years ago kind of thing, I look back at when I started my you know sort of being in the result economy or launched my entrepreneurial career in 1988. So I look at that as coming up on, you know, 35 years. Dan: this year, 35 years, yeah, yeah, and I just want to look from there Well, it's 35 years. Right now it's 35 years. I mean, we're in the 35th year. Dean: So yeah. Dan: And, what's really interesting, our program where we have workshop programs, started in 1989. Dean: So next year is our 35th year you know it's year 35. Dan: So it's the 35th year of the program and I'll be 80 in May and I've been coaching for 50 years in August. Okay. So it's sort of an anniversary year Nashville in May we're going to have our first worldwide conference in Nashville. Coach Coach Con yeah, coach Con, coach Con, yeah, yeah you can take that in two ways. Coach Con. You can take Coach Con in two ways. Yeah, you can. It's the coach conference, or it's just shows you what 35 years of counting people will do for you. Dean: Oh, that's so funny. Well, I'm very excited about both of those. I'm very excited about both of those things. So where I was going was, you know, in 1988, looking back at the things, it was very much a Toronto-centric kind of lens because I had spent. I left Toronto in 1984 to come down to Florida and finish up. I've been spending a lot of time down there. I spent, you know, I spent those years and driving through this I remember the first time driving down on my own. I had a friend with me. But driving down going through the different cities, like going through Dayton, ohio, and going through Cincinnati. Dan: Ninety-five hits in 75. That's what we took. Dean: That's the main route to Florida. That's the main route, exactly, yeah, yeah, you crossed over at. Dan: Detroit. You probably crossed. Did you cross over at Detroit? Dean: We got a tip to cross over at Port Huron, so up further, which was Further north yeah. Dan: Yeah, but then once you were across it was a straight shot superhighway all the way to Florida, and the reason is that Canadians Florida is part of their Canada. Yeah, I mean Ontario. My Florida includesmy Canada includes Florida. Dean: Yeah, exactly that's true, isn't it? It's like the Southern Extension. You've gotten places in or things in Canadians. Have, you know, links to Florida? You're absolutely right, yeah. Dan: Half the Canadian adult population from around November to April. Well, let's say October to April includes Florida, Scottsdale. Dean: I was just going to say that Calgary you look at the other side, then Calgary is. Yeah, calgary is connected to Palm Springs and Phoenix. Dan: Yes, and then Maui, because I don't know what the situation is now, but I suspect they'll go to the part that didn't burn down. Dean:Yeah, but what struck me was the newspapers. So this is, what struck me is the newspapers and television stations, because we would stay, you know on the road. We would Hotels. Yeah, you would stay, yeah, we would stay in a hotel. And so I don't always, you know, get the newspaper. I've had a long time love for USA Today, which I've always kind of loved as just getting a overview of everything. But it struck me how I had grown up with the lens newspaper, lens being the globe and mail, the Toronto Sun and the Toronto Star and looking that, you know, without any sense of left and right leaning. You know, I didn't understand at that point, you know, the bent of and how that shapes things. But, it was amazing to me that I learned I got kind of on that deep level, these regional kind of markets you know I don't know how to fully describe it, but it was an awakening that I knew that, hey, if you've got something you know that worked in, it was kind of like this franchise. I'd be seeing franchise thinking in place, you know, in different places and seeing the Cracker Barrel restaurant. You have the same exact Cracker Barrel experience at any drop off point along Highway 75, you know, and so yeah. Dan: And that was. Dean: Yeah, at the time the thing was I mean in those days it was the new model. Yeah, yeah, for young college students traveling abroad. Right, but it was so great and that level of you know you wouldn't have any window into Louisville, kentucky, unless you're passing through Louisville and you tune in to the Louisville Echo Chamber or ecosystem where you're seeing the. Louisville anchors and the news and the local things, and you're reading the Louisville newspaper, you know. Dan: And then Macon Georgia. Dean: Yeah. Dan: Macon and everything. Dean: Because you usually made. Dan: I always remember that we shot for Louisville or Lexington on the first night. Yeah, lexington, yeah yeah, but we never saw any of the horse farms. Well, you did I mean because 75 went past the. But you never got off. Dean: Yeah, yeah. Dan: You had Oasis which were franchise Oasis. Dean: Yeah, exactly, and that way you know what you're going to. You know what you're going to get you know, but now I see now how those things are like with the rise of Cloudlandia, the access to what's going on a national scale and global scale kind of thing, is what direct to the individual. You know, now you've got access to everything, and I've been. Do you follow or is on your list of news outlets? Do you come to Daily Wire? Is that part of your routine or? Dan: are you familiar with. No, that's not one of my. Dean: Do you know? Dan: about the. Dean: Daily Wire. Dan: I've heard of it, but that's not really what I it's not. Dean: No, I mean I'll look at it. Dan: now that you're talking about it, I'll look at it. Dean: Well, Ben Shapiro is the one who basically I know Ben, he's the guy that started the Daily Wire. Dan: Yeah. I'm a Breitbart guy, I'm a Breitbart guy. I check daily caller town hall Breitbart, you know. Dean: Yeah well, the Daily Wire is now a $200 million. They do $2 million a year now and they just Last year. If you think about the VCR formula. And the reason I'm bringing up the Daily Wire is that is a cloudland-centric, a media empire that was started 100% to be online and took advantage of one. They tapped into Facebook's reach and they funneled those people into get readership and get subscribers to their news service and use that money to buy more attention on Facebook. That was the whole very simple model and they executed it flawlessly. And so they built this huge reach and they had a relationship with Harry's Razors. Do you remember? Dan: Oh yeah, Like Dollar. Dean: Shade Club and Harry's Razors. So Harry's Razors was a big advertiser on Daily Wire, doing very successfully, and then Harry's took exception to some content on the Daily Wire that suggested that men are men and women are women and that would Whoa, whoa, whoa. Dan: That's like touching the third rail of the subway, absolutely. Dean: And they dropped it. They stopped advertising, but what Jeremy Borencher, I think, is the president, who's the CEO of the company what they did was they started on the backs of that company called Jeremy's Razors and they built this whole. They did a whole ad launching the process because it's their own audience. They were already very successfully selling Harry's razors to their audience by letting Harry tap into their reach, and so when Harry's left, instead of looking for somebody to replace Harry's as an advertising partner, they said, well, we'll just make the razors ourselves. And they started Jeremy's razors and now Jeremy's razors is a huge subscription-based company speaking directly to the reach that they've built with the media company. And it struck me that now we're getting to where these very specialized. I don't think we're separating geographically as much as we're ideologically now that there's brands for the right and there's brands for the left and there's you know, there's woke brands and there's I won't say successful brands. Now. Dan: But the. Dean: I mean the writings on the wall. I'll tell you. Dan: I'll tell you. Can I tell you an earlier crossover that? Dean: set that up. Dan: Yeah Well, actually FM radio was technologically possible in the 1930s and 1940s but it was never approved by the FEC until the 1970s. Actually, there was about a 40-year thing where the federal what's the FEC, federal communications they couldn't get it passed for, even though it was available and and but FM is strictly a local radio reach. You know, during the day you can get about maybe 30 miles. You lived in Georgetown, I think, when you lived in. Toronto right. Well you could get CJRT, which was an. FM station and you could, but once you got, let's say, up to Orangeville or Newcastle, you couldn't get CJRT anymore. Okay, Because, FM is gets interrupted by solar energy during the day. Am we? When I was growing up, I could listen to New York, I could listen to Chicago. Dean: Yeah. Dan: Remember you put on a clear night, real clear nights. I could get New Orleans, philadelphia was easy, boston was easy on. Am because it's a different bandwidth, okay, and it doesn't get interfered with by the sun, but the sun won't let FM go further than about 30 or 40 miles. It's not true anymore, because all the FM stations now go on the internet you know, so I have an internet delivery so I can get Los Angeles Jazz Station on, you know, on the internet and they're taking advantage of the internet. But what happened was it was AT&T really controlled the AM spectrum. At&t, yeah, I mean they talked about the dominant technologies. You know Google and Meta and you know and everything they talked about it today. You know Amazon, that nobody, they didn't get up to the knees that the type of control that AT&T had. Okay, and. AT&T didn't want any competition for its AM networks and they came in and the. But because FM is a local, it's you know, it's a region, it's where you are, you get a real. The universities are the ones who started it all. Okay, so in you know, cjrt was Ryerson and the Toronto and everywhere you went, like if you went to Louisville it would be the University of Louisville you know, and and everything else. And so, right off the bat, the ideology of the universities by that time was left. You know, that was where the left wing people you know symphony music and it was, you know, the various FM stations, and they abandoned. Am got abandoned and the right took over AM radio, you know, and Ross Limbaugh was the first person who really took advantage of that, and this was strictly the right side of the political spectrum. Dean: Okay so. Dan: AM talk radio. Am talk radio. The left tried to get into talk radio and nobody would listen to it. Dean: Okay, Nobody so the you know. Dan: And so what happened? You already had that ideological split at the radio stage. Okay, so if you were left wing and you were driving to Florida, you would go from university town to university town and pick up the FM station, but you weren't less than the AM radio anymore. So that was the first split. Before you ever got to, you know, you got to the internet with. That split had already happened in the radio spectrum. Dean: Yeah, amazing. Dan: That was before you were born. Dean: Right, right, right, that's something. Dan: But I mean, imagine something happened in the world before you were born. Dean: It is so funny. But I look at that, you know, and it is like it's amazing to see how this is going, and certainly club Landia is enabling that and my, to bring it all, we're back around to the. What we started talking about with the local, saving the neighborhoods kind of thing is, yeah, I wonder if we're starting to see geography kind of shaping up here, that Florida and Texas are becoming like sort of you know conservative, you know safety and some kind of thing that they're gathering all the people there, yeah, yeah, and they've surpassed New York, they've surpassed New York state, they've surpassed Illinois, they've surpassed California. You know the states. Dan: People are leaving those states and going to Florida and they're going to Texas and so, but I believe in Moore's law, which essentially is the you know, the technological formula that's created Cloud Landia is Moore's law, but mainland is controlled by Newton's law and. Newton's third law I mean Moore's law is that every 18 to two years the computing power of the microchip will double and the price of it will get in half, that's the we've lived in that world for the last 50 years. Dean: And but. Dan: But Newton's law is for every action there's an opposite and equal reaction. Yeah, so if you yeah, so so you got to look at both laws. Dean: And I wonder, you know one law triggers the yeah. Yeah, it is interesting to see the like. I wonder if you were to you know, are we bringing back now? The importance of the local infrastructure, the local like. What is the role of the community now in our lives, in our world? I mean, I feel like I'm it's getting narrower on less and less like inclined to have to travel to other places, and it's funny, you know, I don't know. Dan: Well, I won't travel, I mean, except for my own workshops. I won't travel to business, I won't travel for anything. And you know and I mean all my speeches what I used to give speeches for. Now you know where I would be invited to a big conference and I cut that off in 2013. I just you know, you can have me as a speaker, but it's going to be a podcast at the conference. Dean: Yeah right. Yeah, that's kind of the way I've been doing. Dan: Things too is zooming in as opposed to traveling and flying in yeah, yeah and it's easy because you know you're doing whatever you're doing at the Four Seasons Valhalla and then you're someplace else in the world. Dean: Yeah yeah that's so true right. Dan: Yeah so, but people think that because there's a new realm available that eliminates all the previous realms, but actually just the opposite happens. Dean: Yeah, I posted and it's so. I think about how we really have the ability to be a beacon. You know I'm Jamie Smart. I don't know if you've ever met Jamie? Dan: Yeah, well, I know of him. I know of him, yeah. Dean: Yeah, wrote clarity, just like when we were doing all the big seminars. You know when we stopped doing that in 2009,. That was a big, you know, big shift in our world. You know, in terms of having spent 15 years every single month doing a big event somewhere new. Joe was having a conversation with Jamie about that and he was like because for him it had been even longer, you know, doing that with his identity of being a speaker, going to town and being on stage. And Jamie talked about it as a transition from going from being a torch bearer, where you have to take the torch and go city to city to spread the message, switching to being a lighthouse, where you stay in there and be your light from when everybody comes to you and that was a big shift. And even then, 2009, the Internet was here and all the infrastructure and everything was here, but it certainly wasn't the same place as it is now. Zoom and all that stuff was not yet. Now it's just. I look at it and you start to see, man, there's just so many ways to reach the world from your Zoom room. You can really have a global. There's nothing stopping you from having a global broadcasting center in a 6x6 room in your house. Dan: Yeah, it's interesting. You were very helpful to us because we had that flood in our Fraser Street building. Then we were knocked out. I mean, we had just come back from lockdown, from COVID lockdown, and we got three months in and we had the city water main next to our building when Underground just destroyed our my recording studios, our tech team, where our tech team was, where all of our materials were. But they closed the building down because the city inspectors had to come in and they had to check out. Maybe the whole building had to come down because the support structures may have been weakened and they'll just condemn the building, but we were out for eight months before we could get back in, you know. But, in destroying our recording studio we had a company. Toronto is a great post-production center for the film industry. So it's dependent upon the Canadian dollar. If the Canadian dollar is really weak, film studios in the United States ship their post-production work you know of editing and everything and there's about 15 movie studios, tv and movie studios in the Toronto area, all the way from Pickering to Hamilton. You know these are big studios but they do all their inside. They bring all their inside work to Toronto. And now they're creating actual virtual towns with CGI. So did you catch any of the Jack Reacher series. Dean: I did not. Dan: It was a huge hit. But the town that's depicted where Jack Reacher is, it's a small town in Georgia. The first season was the small town in Georgia. It was one Lee Child book, Jack Reacher, and that entire town was created in CGI, doesn't exactly? That's crazy, right, but when you look at it. And then all the inside scenes were constructed in the film studios. You know the homes and everything like that. But that shows you the relationship between Cloudlandia and the mainland. Okay, because once you cross an international border, you're in a different currency system. Yeah even though I mean digitally. Dean: I mean so many things are possible now. I posted up a video. Dan: The one thing that remains constant is the US dollar Okay. I mean the US dollar. And people say, well, why does everybody use the US dollar? And I said you just answered your question. Dean: It's right there Back up to the first part of your sentence. Why does everybody you know that's like yeah, I mean it's like English. Dan: Why does everybody speak English? I said you just answered your question. Dean: That's like the Yogi Berra Nobody goes there anymore, it's too crowded right. Dan: Yeah, yeah, yeah, yeah, and yeah. And so the big thing is that since 1989, the differential the average differential, between the Canadian dollar and the US dollar has been 26% in favor of the American dollar. So we get 80% of the US dollar, it's dollar 36, dollar 36 right now Are you crazy? Dean: Well, that's crazy. So I checked the number. Dan: I checked the number no no, because in 19, it was $5.55. Dean: Oh, wow, yeah, but it's been hanging around in the mid 30s. Dan: 30% now for, I would say, last three or four years it's been you know could be as low as 30% and it got up to 42% per hour, but that so we didn't plan it this way. It was just a lucky break for us that we started in. Toronto, and so 80% of our income is in US dollars, but 80% of our expenses are in Canadian dollars and basically can buy the same thing with a Canadian dollar in Canada as you can with a US dollar in the United States. So we've got we don't have 26% because it's 80%. It's not 100, but we've averaged 20% for the four years we've averaged. So every dollar that comes across it's worth a dollar 20 if it comes across from the United States. Dean: Yeah, right Wow. And that's kind of where we're talking about the infrastructure, you know the infrastructure thing of being able to now, you know, build with a main or a Cloudlandia audience to reach with all the but with the capabilities or the expenses and physical delivery stuff happening in the most favorable, you know, mainland place. And I wonder if that's the opportunity that geographically you know places will get, will become sort of specialist in certain things. Dan: Well, that has been the case actually for the last 30 years. Okay, because of one factor that 90% of global trade, 90% so every day, the all the transactions in the world, it's, like you know, it can be like 4 trillion to 6 and a half trillion every day. The total value of it, well, 85% of it is in US dollars, okay, is in US dollars and all of that is. 90% of all global trade happens on water Is that right 90% of all global interactions and you know the, if you just take a look that it's water travel and that's only safe because of one factor, and that's the US Navy. And since you know since and that was. That wasn't for economic purposes for the US, it wasn't at all for you at. You know the everybody says well, the Americans, you know they just did this for their economic that actually the US. You know how much 10, how much percentage of the US economy is actually involved in cross border trade? 10%. Wow the other 90% is just Americans making stuff and selling it to Americans. So the US really doesn't isn't really that involved in the world but they had a problem after the Second World War and it was called the Soviet Union. And so what they did after the war said you know, we don't want to fight the Russians head on, so what we'll do? We'll just create a great economic deal with every other country in the world that's not communist and we'll promise them that we'll guarantee all their trade routes by water and they can sell anything they want into the US without any tariffs. And it was a great deal. Modern China only exists because the US guaranteed all their trade, and now the US has decided not to guarantee their trade, their water transportation and that's why. China's hit a wall, you know, and, and so I mean. But it's really interesting, dean, you're the one who came up with the cloud land idea on the podcast, and. But what I've been examining more and more is what happened if the cloud, if cloud land idea changes your ability to communicate and travel. You know, physically it's not like the mainland is going to be the same after that. I mean, if you make a change in one realm, it's going to make changes. I think this localization is now the, so if you're globalizing on the one hand, you're localizing on the other because you got a balance. That's what I wonder now, and I don't see. Dean: I'm starting to see like there's some shifts in the way that you know. I think that cities or towns I'm not, I can just speak about for winter, what I'm noticing a lot of development in is winter haven is sort of focused on the downtown, on making that kind of a more vibrant gathering center. It's not, you know, spread out like within strip plazas, like it was in the 70s, and it's not about the mall. Now it's about the downtown and they're taking kind of this ghost kitchen or you know model, but building it around social spaces. So there's two or three now of these developing areas where they've got multiple restaurants in one gathering place, right, so it becomes like a social hub where you can go there and they have live music and people gathering but you can eat at whatever, whatever type of food you want. Dan: So it's not like going inside to ask you a question I mean winter haven is a fairly small geographic area, but are there are there new residents buildings? Going up where these social centers are. Dean: Yeah, see, that's the thing? Dan: yeah, because the internet, you know the interstate highway system had bypassed all the downtowns. Dean: You know back in the 50s the right. Dan: You know the. The interstate highway system in the United States is the greatest public works project in the history of the world. It's about 63,000 miles now and they add about another 500 miles every every year. You know bypasses and connectors and everything like that, so it's a never ending project. But in the 50s it just bankrupted almost every small town in the United States when it. You had to go through the small. We went to Florida in 1956 and it was small town after small town after small town. There was no interstate. 75. Dean: Yeah, wow, yeah, that's kind of like Route 66 was going the cross. Dan: Yeah, yeah, you can still take Route 66, but it's small town after small town, you know yeah yeah, just listen to the words of the, the song you know, route 66 and tell you all the small and none of them were big cities. They were small towns you went through, yeah, yeah, yeah yeah yeah, so we're creating an interesting model here that Moore's Law is expanding, you know one realm. But the Moore's Law or Newton's Law says, yeah, if you do that in Cloudlandia, then that there's going to be a decentralization that goes on in the mainland. So winter I mean, you'll probably have people you know more or less spend their life in winter. Hey, winter haven't, because anywhere they want to go else, wise, they'll do it in Cloudlandia. Dean: Yeah, that's what I'm seeing. I just looked up the winter haven in the population right now it's 57,000. Dan: So yeah yeah, and I see you know yeah, yeah, and the interesting thing about the malls, that Mark Mills wrote a great book. Mark Mills is an economist in the Manhattan Institute. I think it's the Manhattan Institute, which, as you the name suggests, is a think tank in New York. City and he writes about the malls. He's got a whole chapter on the malls and he says the malls are going to, they're being abandoned. There's about a thousand failed shopping malls in the United States at any given time. There's about a thousand that have been abandoned. You know they just go bankrupt. And he says they're going to be turned into factories or they're going to be turned into warehouses shipping centers and they're beautiful because they they've got parking for all the work they've already got all the. You know the delivery sites like they have the, the delivering docks you know loading docks, right, the loading that. They've got all the loading docks. They got massive amounts of space and he says that they're going to be robotic and automated factories it's amazing, it's so. Dean: It's such an amazing time to be alive right now. You know, I mean, you think about where, the things that are ready to implement that are all here right now. You know, I don't know that. The next thing, like, as I mentioned, I was doing snapshot comparisons of you know day to day 1988 versus today and, as I said to Stuart Stuart, my operations guy, was with me, we were going, we went to the movie studio movie grill here in about 30, 40 minutes away and I started recounting the day with him, like as we were. I was in these comparisons. I'm saying, okay, so here's how the day started. I him in the morning and said you know, let's go to the movie. I forget what movie was out, but it was a great movie that was had just come out that day or whatever. And so we were going to go for lunch and go to the movie there, because they have Studio Movie Grill is like a dining theater, so you go and they bring food and everything. So started out with the text of that. Then I went to the studio. My video studio recorded a video that I, stuart, and I left. From there I bought the tickets for the movie online through Fandango and, you know, bought the tickets in advance. So we all we had to do was scan the barcode. They just scanned it on my phone when we got there, but the Tesla drove us there using the autopilot function, so we were driven to the movie. We got in our seats without having to go to the thing. We scanned a QR code for the menu of what to get. We pushed a button. They came and took our order, brought us the food. We got back in the car, had the coordinates. The car starts driving us. We were listening to a podcast on the way back and it just in that moment, just that little thing. There's not a single element of that day. That was possible in 1988. Dan: Yeah. I will remind you that in 1988, you probably said what an amazing time to be alive. Yeah, you're probably right. Dean: I mean the dot was like what I got. Dan: Yeah. Dean: I mean look at this. Dan: The fact are you kidding me. Dean: We can send a piece of paper over the telephone. What a relief it comes back. Dan: Yeah, now I'm going to. We've got a mainland collision happening in about five minutes, Okay, okay, and that is from when we started today, the one we finished, because I'm visiting Winterhaven from. I'm in Chicago today, so I'm visiting Winterhaven, florida, from 10 o'clock to two minutes to 11. But in 11,. I have to go to Vienna, Austria, and have an hour's talk with Kim White. Dean: Okay, right, right, right. Yeah, I got to get on the flight to Vienna, right. Dan: Yeah Well, it's a click actually. Dean: Yeah, the zoom I got to get in. Well, I have to switch over. Dan: I have to switch over from my phone to my computer because it's on zoom and anyway, but that I mean what we're seeing here, is you and I are. You know we're early adapters. You know you and I are early adapters, so I say, okay, the world's changed, so how do I have to change? You know, that's my basic response and and all of us got sent to bootcamp for two years during the COVID lockdown. And we might not have chosen the route that we're on right now, but we were forced to. You know we were forced to, right, yeah, you know, I have a goal of never being on welfare during the rest of my life. Okay, yeah, I like to make my own money and everything, but it's an interesting thing. But, more and more, I think that you have to take both Moore's law and Newton's third law into account, because one of them explains the virtual world and Cloudlandia world, but the other one explains what happens to the mainland. When the Cloudlandia keeps getting bigger and bigger, the mainland keeps getting more and more local, like winter. Yeah, so yeah but you gotta you gotta be good at operating in both worlds. Dean: Yeah, you're right. You know I'm staying off welfare, that's well, you know, Dan, there's this little thing. There's a thing called cash confidence, and most people think it's about having an amount of money, but what it's really about is having the ability to create value for other people. So as long, as you keep focused on that, you're going to be just fine. Dan: Yeah. Dean: Yeah. Dan: This is really yeah, and I'm feeling very good going down 80, that I'm starting to get good at living yeah. Dean: So amazing, isn't it? What a world, yeah, the journey. Dan: Yeah. Yeah, Actually you know, the most amazing part of being alive being alive. Dean: Yeah, that is part of it all. That is exactly right. Dan: That is exactly right. Dean: It beats the alternatives you know, and it's funny. Dan: The answer. The answer is in the question. Yeah, I just heard Dion Sanders was talking about how the whole body everything about us is oriented for moving forward and it would be neat if Colorado ends up in the playoffs and the 14 playoffs, oh. Dean: I mean, well, they just beat Nebraska yesterday, so they're two and oh, right now. Yeah, I mean, it's just. It's the most amazing thing to watch. But do you ever think we're meant for moving forward Our eyes, look forward Our ears? Are perfectly positioned to bring us all the sound and everything from in front of us. Our mouth are meant to project forward. There's only one part of our body that points backwards. Dan: And that's the exhaust. That's where, all the way you leave all the way behind you If you keep moving forward. I guess the evolution figured this out a long time ago. Dean: Yeah, a lot of problems. Don't worry about what's happening behind there, don't look back, just keep moving forward. Dan: You know that's in our years of doing the podcast. I think that's the greatest closing statement we've ever had. Dean: Well, it struck me as this that's the first time I've ever heard it explained like that, but it's absolutely true. So that's why it's even more important, to be the lead guy in the line you don't want to be that. Yeah, it's like sled dogs. Dan: Yeah, if you're not with sled dogs. If you're not the lead dog, the future always looks the same. Dean: Oh man, what a day. All right. Well, you have my best. We've got a date, we've got a date next. Dan: If you're up to it, we've got a next Sunday. Dean: Oh yeah, I'm in Chicago today. Dan: So I'm in Chicago today, so I'll be back in Toronto next week. No, it's a permanent fixture in my calendar. Dean: All right. Dan: Thanks a lot, Dean. Dean: Thanks. Dan: bye, bye. -
In this episode of Cloudlandia, I accompany you on a captivating time-travel adventure to the 1930s era. We explore the nascent media landscape and how the rise of radio and television began to connect the world.We predict how elements like technology, energy, money and labor may redefine our world. We also shed light on 1950s industries like television advertising and iconic artists that profoundly shaped society. Join Dan and me for this enlightening discussion into the past, present, and what may lie ahead.
SHOW HIGHLIGHTSThe podcast episode explores the evolution of media, starting from the 1930s when radio and television started to unify the world.The hosts discuss the story of Matt Upchurch, founder of Virtuoso, and how his influential magazine became a guide in the complex world of information.They also explore the potential future of global economics, focusing on elements like money, energy, labor, and technological innovation.The episode delves into how these elements could redefine our landscape, especially in the context of a potential plateau period, and how they could challenge us to find more productive uses of technology.The hosts revisit the 1950s, highlighting the significant impact of industries and events like television advertising and iconic appearances of Elvis Presley and the Beatles on the Ed Sullivan show.They discuss emerging trends in mainland experiences, drawing parallels between cash flow and sense of humor, and delve into the realm of digital publishing.The hosts examine the shifts in travel desires induced by the pandemic and the potential of community colleges in providing a pathway to future employment.The hosts plan to set up a new sound studio and propose the idea of creating a digital collection basket at the end of the podcast.They predict that the future will see a growth in high-quality mainland activities as people's standards for travel and experiences have risen after the COVID-19 pandemic.They highlight that industrial land prices in certain areas are going through the roof, pointing towards a trend of re-industrialization driven by automation and the need to bring manufacturing closer to customers.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean JacksonMr. Sullivan.Dan Sullivan Mr Jackson, are you having a good mainland day? Dean JacksonI am. I've been, yeah, you know, I've been having a combination of, so far today, been on the mainland and in Deanlandia and there's. That's a good combination. Now yeah, here we are in Cloudlandia. Dan SullivanYes, yeah, well, it's a beautiful day We've had. Actually, by my memory, we've had a fantastic summer in Toronto, July and August. It's really great. You know Well, when it rains, it usually rains at night, and so the grass is all green. I've never seen the trees so green, so it's been great. I've been reading about forest fires you know I've been reading about hurricanes, typhoons, volcanoes, not in Toronto. Dean JacksonBut we're going to have a, apparently because of the ocean temperatures, we're in for a potentially turbulent hurricane season, which is just getting going here now. So everybody kind of you know straps in between now and end of October to see what happens, right Well as we've been in the news. They'll let us know what you know when they put up the big red buzzsaw making its way towards Florida to get everybody all suitably panicked. Dan SullivanYeah, well, it's very interesting. The 1930s are still the hottest decade since the US has had temperature readings yeah, yeah, and the big thing is that we have so much news now. Everybody's a newscaster now with their cell phone. So what's gotten exponentially greater is actually people's first reaction to the weather, you know. Dean JacksonYeah. Dan SullivanAnd climate I've never experienced. You know, I'm 79 and to this day I've never experienced climate. I've only experienced weather. That's right. Is it my feeling? You know I don't have a climate chip in my brain. You know a climate. Actually. You do know how it's the average of a year's temperature in a particular spot. Dean JacksonYeah, what's the? Dan Sullivanclimate Right, exactly, and the spot where you're sitting is different from the year than 100 yards away from where you're sitting. Dean JacksonThat's interesting. Yeah, the whole. It's all different, right, everything that whole. Yeah, I look at those as one of those things. We're certainly in you know an age, like you said, with the news there that everybody you know. I mean when you look at from you know I think about the big change again when we went from you know no new. You know the local town prior kind of the voice of what's going on. Dan SullivanSo when we got to, a unified voice of. Dean JacksonYou know the, when the radio and the television became the unifying, that's really what it was. It was a unifying thing for the first 30 years of it and then when the affiliate you know the network kind of thing allowed local voices to be, you know, you got the in the beginning. It was when you were born all it was the national radio and national television right. The television wasn't even a thing when you were born in 1944. Dan SullivanIn the 40s, no 40s, so when you were a young boy, you got your first face to Howdy duty. Dean JacksonI mean, that was, that was something, I guess huh. Everybody got introduced to Howdy duty. Dan SullivanYeah, I was, and there there was. I can figure it was like 1953, maybe 1953 that I became aware of television, because some neighbors had it and and you know, and it was the three you know ABC, cbs, nbc but then where we lived in. Ohio. Dean Jacksonwe got Canadian Broadcasting Corporation from there and so I was aware that there was this country across the lake, yeah, and so yeah, it's very interesting, isn't it, that then, you know, by the time we got to 1980, we ended up we had 13 channels. That was a big, that was a big jump in the next 30 years. But all of those 13 channels were both distributing the national content of ABC and BC and CBS, but they were also producing local content. And now we're at a situation where you had, you know, 13 channels with multiple, you know, regional voices, the market affiliate, affiliates, and now we're at a stage where there are, you know, five billion voices all going through the three you know that was funny because, we've come down to, the channels are the same in terms of Facebook, instagram, youtube, twitter. Mr. Beans, yeah right, well, these are part of the YouTube network there, you know, but not now the platforms are there, but everybody but there's, you know, billions of voices on those same things, and that that's where I see that this next 30 years or however long, I don't know how long it'll be because you can't imagine what you can't imagine. But you know, I don't see anything on the horizon that's going to things like. It feels like all the pieces have locked into place for a period, you know, asymptotic plateau of creativity, now that everybody of reach, everybody's got access to it. Dan SullivanIt's really fascinating, and you're absolutely right that I have never had the experience of imagining something that I couldn't imagine Exactly. Dean JacksonThat's right, everybody had the first thought to imagine it. You know? Yeah, I was looking. Dan SullivanI had an interesting project project, a sudden project, this week. Do you know Matt up church? Have you ever? Do you remember Matthew up church? Dean JacksonMatt. Dan SullivanMatt. Matt, the founder and owner of Virtuoso, and Virtuoso is the biggest network in the world of affluent travel agents. Dean JacksonI'm a member actually. Dan SullivanYeah, that's good, okay, yeah, they have this very posh magazine that comes out every quarter, every month. Dean JacksonYeah, I get it from the Sims. Dan SullivanYeah, yeah, and he was. Matt was in the program a couple times. He was in the 90s and then early. I think he came in right around late 90s and was in the 2000s and then I think he was there in the teams and, but in 2003, so 20 years ago right about now I was guest speaker at his annual conference at the Bellagio in Las Vegas and I think about 2000. They're about 2000 travel agents there and there's a lot of travel companies there to like hotels and resorts and cruise lines, you know, and they have sort of a rapid get to know you sort of day, you know, when you meet somebody for 10 minutes and then you meet for another 10 minutes rapid work. Yeah, so I gave a talk and I created a workbook and so it was probably about a 90 minute talk with about an hour of Q&A and then you know, then there was a half hour afterwards where people just mingled and but what I was telling them about was the, because of digitization, that so much of the standard travel agency business was going to be completely commoditized by Expedia and you know, like that type of thing. And so and I give a set of predictions and I also said that there's a bypass to all this if you master DOS the dangers, opportunities and the strengths and you just zero in very deep on your best clients and you identify, when they're traveling, what are the dangers that they experience. In other words, they could lose something, what are the opportunities that they could gain something in the strengths that they have. And as a test example, I did it on Babs and me, showing that how we like to travel and you know experiences that we really don't like having experiences that we love happening. And the strengths that we have to really enjoy and explore particular type of experiences. Okay, and I gave that to them and talked it through, but I gave as an example a hotel resort in Ravello in Italy. So the Malfi Coast, you know you get South and Naples and you get you know, and you get town and Malfi and Ravello there's like four in the island of Capri is just up here. So I'm sure really classically beautiful and luxury type of setting and it was and I'm not, I can't quite remember, but I think it was probably might have been right near the end of the 90s that we had gone there because we were going on a hiking tour with a group of people for about six days on the Amalfi coast and but before we went for about three days and stayed at the resort in Ravello which is called the Pozzo Saso and it's a beautiful. It sits way up high, it's a couple hundred feet off the water there. You know that part of the Mediterranean I don't think that's exactly called the Mediterranean there, but it's part of the Mediterranean and you can see down the coastline easily 50 miles and our staff had told the staff of the resort that it was my birthday. So the second day was my birthday and from morning till night everybody in the hotel said happy birthday, mr Sulton, happy birthday. Dean JacksonYou know. Dan SullivanAnd then they there were nonstop treats throughout the day breakfast dinner there were treats and they communicated the conference, the Bellagio Conference. Virtuoso, I communicated. That's how I like that type of treatment. Dean JacksonI like. I like that. Dan SullivanI like that when my treatment is like every day's my birthday and so, anyway, a really neat little reward for my talk was that then, after I got talking, there were a lot of people came up, shook my hand and everything. And this little man came up and he had almost tears in his eyes and he says Mr Sulton, I'm the general manager of the Pozzo Saso. And I don't I can't, I can't express to you what you've done for my trip to Las Vegas. He says everything I could have possibly hoped for here. You know, because there's competitors, the whole room is filled with competitors. They're gonna spend their money on something you know, and so anyway, it was really funny, and that's it. I didn't remember this, really, for I never used that particular approach again. And so we got a call that they're at their same meeting this year and they have 5,000, they have 5,000 now because Virtuo so has really grown and they asked if I could do an update on what I had predicted. And I went through it and I said well, everything you know, I mean, once you grasp the technology. If you're just giving a standard service, technology is going to commoditize you. you know there's I mean that's not such a great prediction backwards. Dean JacksonThat's funny you know you're on the right path. Dan SullivanYou can't digitize that experience that you have, and so they asked me if I had any further thoughts of what the next 20 years would look like, and I'm right on the spot, I said well, the world's gonna change. Everything that you've been experiencing for the last 20 years is gonna change much more drastically than it changed over the last 20 years, and the reason is I call it the force. I just nicknamed this. Dean JacksonThe force slowdowns Okay and I said this was the force slowdowns. This feels like breaking news right here. Dan SullivanWell, this is like Cloudlandia. I mean this. I had to give you that background, just to accept it as a Cloudlandia idea. You know, I mean, there's tough standards. There's tough standards to even be able to listen in on Cloudlandia, let alone speak on Cloudlandia. And I said the first thing is the cost of money is gonna go up and we call it in most places. We call that inflation. So right around the world there's just massive inflation, except for those places that have already been so undermined by inflation that they're now in deflation. And there's one big place where that's happening right now, and then the deflation is where you. Deflation is where the value of everything starts going down significantly. It's not just the cost of things. Inflation is really a function that things that you really want are gonna cost you more. And so for about 20 years we said that around 1%, 2%. You know it was the lowest inflation period since probably the last 20 years have been up until COVID was the lowest inflation. So the cost of money and that means borrowing money is gonna cost you a lot. And you know, here in Canada it's around 7%, you know, 7% to get bank loans, and the US is more or less the same. Second thing is the cost of energy is going way up in most of the world. Okay, and I'm gonna make a proviso where I say in most of the world, it's going to. So, just prior to COVID, the cost of transportation, the overall cost of transportation to get anything in the world, anywhere else in the world, was 1% of final product. So you know you get something from 10,000 miles away. The transportation cost of that was 1% of the final cost and I would say well, first of all, there's places where it's gone 100%. Russia is being one of the places Russia shipping anything in the world. It costs them 100% and the reason is they can't get insurance for any freighter. You know freighter that goes into a Russian port Automatically. None of the big global insurance companies will insure it. You just can't get insurance, and that's not just Russian boats, that's anybody's boat If you go into Russian territory and they don't have that many ports. They've got about four points. I mean they're 11 time zones wide and they've got about four meaningful ports. And two of them are right in the war zone. Sevastopol and Odessa are two big ports and so you can't even get. Nobody will take their boats into that area, so they're in, you know. I mean, the cost of transportation is really high when you can't transport. Dean JacksonRight, exactly, you can't get there from here, right yeah? Dan SullivanAnd then the third is the cost of energy, because one, the war is a particular situation, but the cost of energy has gone way, way up. We had really cheap energy over the last 20 years, so now it's gonna go up and this isn't a momentary thing, this is going to be, you know. And then the fourth one is the cost of labor. Especially skilled labor, is gonna go way up, and skilled labor covers a lot of things, but it's basically that there would be competition to hire you if you were working someplace. There would be competition from the outside that you would offer somebody more to move from where they are, and anyone who's got skills that would do that. And if you're so 18-year-old in Toronto today, if they take a 10-week industry sponsored training course, they'll get a certification at the end of 10 weeks and a year later they're making $60,000. Within three or four years they're making $100,000, and they'll never make less. And there will be constant bidding because we've gone basically in North America, a lot of parts of the world. We've gone probably 20, 30 years without any real emphasis on skilled labor, skilled labor, Skilled main land labor. Dean Jacksonyou mean yeah, or everybody's going into the skilled club land labor. Dan SullivanYeah, and a lot of them. Dean JacksonThere's so much of it and that's being replaced by AI now, yeah, exactly, you're not gonna have a, you're not going to have an AI sneaking your toilet. Dan SullivanNo, there won't be AI, plumbers, ai, carpenters, ai all the skill trades that's every kind of factory work requires skill training. Dean JacksonSo anyway, those are the four slowdowns. Dan SullivanSo those are the four slowdowns and the biggest thing is going to slow down as technological experimentation, innovation, that's going to change really fast and you could see at the end of starting in, probably beginning of 22 last year, there was more firings in the high tech industry than probably in any other industry, and the reason for that was they were hiring people for projects they were going to do 10 years from now and they don't have the cap. The money is too expensive to be paying for things that aren't going to get a payback in 10 years or so. So what I'm saying is and you brought this up, it got me thinking the last podcast we had you brought up that we may now be in sort of a plateau period, like you described the 50s to the 80s. Dean JacksonAnd. Dan SullivanI think we're right now we're going back into a plateau period. Dean JacksonWhere there's a lot of development. Dan SullivanThere's a lot of development and a lot of more productive uses of what we already have. Dean JacksonYes, and that's what I think it is now. It's going to be the application through those pipes, just like the iPhone in 2007,. That laid the groundwork for the app culture that brought us Uber and Instagram and Facebook and YouTube all the big things that we use on that vehicle of the phone. And now it's really. This is what I'm fascinated by is who were the big winners and how was the big adaptation to the tool set that was available in 1950. If you think about that, as by 1950, we had television, radio, we had the plane travel, electricity, automobiles, all of those big things that were highlighted in the big change from 1900 to 1950. Were the big winners and continue to be the big winners of that period Of an. Is it adapt, being adaptive on that? Because it wasn't a big period of invention, it was a capitalization of. You look at the packaged goods, the consumer goods really boomed in the 50s and 60s through television advertising. You look at Procter Gamble and big packaged goods companies that knew if we just package up a product, put it in front of the audience. We know everybody. We know 50 million, 53 million people or 60 million people were watching. I love Lucy in the fifth. Those reach audiences. I think Gunsmoke was like a high watermark of the large audience. Then it started going down from there. I saw a chart where that was the peak 61 million I think was the largest television audience in 1960, something whatever Gunsmoke was at its peak. Dan SullivanThen there were single events like Elvis Presley, the Beatles being on the Ed Sullivan show. You had single events. There were things like that as a series. I bet your numbers are dead on. Dean JacksonWhile the number one shows on television what did grow during that period. Dan SullivanI love that period. Dean JacksonThat's why I'm asking you and my observation. Dan SullivanFirst of all, if you were in putting in superhighways, that was a really big deal. The Turnpike, the cross-country interstate highway system, had just crossed Ohio, probably around 1956 or 57, on its way to the west coast. The other states were building but they weren't connected. They weren't connected yet. Dean JacksonThe. Dan SullivanOhio Turnpike was just a continuation of the New Jersey and Pennsylvania Turnpikes. These were toll roads. That was it. The other thing was an enormous movement of industry out of the big cities, the big northern cities. I grew up in northern Ohio. Ohio was the most powerful industrial state in the United States, starting probably in the 1880s. 1890s it was just a powerhouse. Pittsburgh was famous for steel, but Ohio City's young down to Cleveland. Cleveland had as much steel as Pittsburgh did, but it was spread out over three countries. It was all geared to Detroit. All of a sudden the automobile industry really consolidated down to just the three companies. Dean JacksonThat was just Ford and Chrysler that created the suburbs that created the suburbs. Dan SullivanThe other thing was retail changed because every time you put one of these interstate highways in, you bypass small towns. So small town retail started to die in the 50s because shopping centers and shopping malls may be between two small towns or three small towns but everybody went shopping in their small town, except for daily convenience. But they would go to the shopping mall. The shopping mall went through the industry the other thing that's a whole industry but it was air conditioning. Air conditioning allowed people to move industry and commerce and everything to the south. You wouldn't want to be in Orlando in the 1950s. You weren't too warm to do productive work. Dean JacksonRight, I'm recognizing now the pattern of so. We went from the general store to the main street in small towns, to strip plazas in the 50s, to shopping malls in the 70s, 80s, 90s to Amazon. Now. Amazon is basically or online, where we get everything, every physical good that you could imagine. Online is really the thing. But that's an interesting evolution. Right From main street to when we had automobiles and went suburban, it was the strip mall and then where you could drive your car up into the parking lot and go to the plaza where there was all of the collection anchored around a grocery store, perhaps in a dry cleaner, and putting everything in one place and then that led to the franchise, as a great thing, because the homogen that you created a homogenous vibe in the country by unifying everybody around the television. Everybody was seeing what leave it to be and that whole, all of those shows. Dan SullivanAnd the other thing is that the cars became more comfortable because people could go on long trips now, so I remember when you got air conditioning in the cars and so the other thing about it was the recorded music industry went through the roof in the 50s, 60s, you got 45s, came in 33 and a third came in and 45 came in and the late 40s and 40s. Dean JacksonAnd so the recorded part of what drove the recorded music industry was that they had a discovery device of the radio that you could play music over the radio and that would draw and they would be on bandstand and be on the Ed Sullivan show and be on the thing. So everybody would gain an awareness and, you know, you could create that sensation which drove people to the local record store to buy the records. And that's where that really took off. You know, now we're in a situation where the you know it's certainly, I think, more of a meritocracy now in a way that anybody, it certainly. You look at Peter Diamandis's six D's were certainly up into the democratizing phase of that. Anybody could. I mean you and I could make a hit song if we wanted to and put it out, and we've got as much. Dan SullivanI think we could have a hit song made. Dean JacksonYes we don't want to apply it ourselves. Our leadership and finance. Dan SullivanI think it would upset our daily lifestyle if we were yeah, we can who, not how. Dean JacksonWe can who, not how. Dan SullivanYeah, it's long right but I had a really great example of that on Friday morning so I had a podcast to Belfast, ireland, great guy, and he's got a coaching program called, which is simple, scaling you know how, helping entrepreneurs to scale their businesses and it was great he went. We went twice the a lot of time because neither of us had a hard stop and but you know he's got a hundred thousand that download the world he's in a hundred countries, you know wow and you, and you and. But you and I have looked at this, you know, from a cost standpoint. I mean, once you bought your computer and you've got an internet line, the rest of it's pretty. I mean there isn't a lot of cost to this. But here we guy, he's got a hundred country worldwide radio station, then he's got a audience of a hundred thousand. You know yeah, and and that my past. And I mean, if you compare that back to what that would have taken, well, let's go 25 years ago. I mean, yeah, achieve that 25 years ago. Dean JacksonIt would have cost you so much more, you know when you look at her Carlson, that's a good example right now. Yeah, what's happening? Dan SullivanI mean it's taking him about two or two or three months to sort of get used to it. And now his show is more powerful than when he was on Fox, because he got three million. Dean JacksonThree million to 13 million average viewer. Dan SullivanYeah yeah, and that's. He's done that in three months. You know, yeah, I mean yeah, but now you know the thing is you and I could do exactly like. Dean JacksonThis is where the thing is. The difference is the is reach. You know it's not the capability I mean, it's certainly you and I and anybody listening right now has the capability to create a vehicle, to create the podcast, to create a show, to create let's just call it content, to create content that you know could have that kind of impact, but it's just breaches the ultimate scale of this, you know, and it's not, yeah, but that requires the interesting thing is, the more reach that you have, the more you acquire new capability to go along with it, you know and the more your vision gets bigger as your reach gets bigger. Dan SullivanIt was like we have the same landlord are building in Toronto. We don't own the building because they don't sell their buildings and it's a perfect building for us, but yeah, labor Day. So we're a month. Within a month, we will have been there 32 years in that building yeah, you're the you're the only tenant from about the middle of 2020 to the middle of 2022. We were the only yeah, and the check for them was there every month, anything like that. But about 15 years in we haven't. I haven't talked to the landlord. Probably since 2000 I've talked to both of them socially. I've met them, you know, in social events, but I haven't talked to anyone, let's say around 2011. So last or 2001 I've probably talked to them in year 10 of our stay in their building and I was unusually from his perspective, I was unusually funding that day and he says I don't remember, I don't remember, I don't remember you being that funny when you moved in and I said I find my sense of humor is strictly a function of cash flow, right? yes, there's a correlation there or the bigger the cash flow, the bigger the cash flow, that bigger my sense of humor. Yeah so, so anyway, but it's very really interesting how I you know this is and he really we've had and the reason he did it is because of the book, the ten times since he's here at them, two times okay, and first of all, the way I did the book, you know, with Ben Hardy, that probably was not possible 20 years ago, 30 years ago right the way. I did the book. Yeah, because half the most profitable part of the book is not the book itself, it's actually the audible version of the book. I mean once you made your first audible recording. From the standpoint of the publisher, there's not really any cost, is there? You know right, that's exactly right and yet it works out one to one for every, you know, paper book that sold. There's another sale that's a virtual. It's either Kindle, you know, it's either ebook or it's yeah, it's audible, and so that wasn't possible 20, 30 years ago. So I think, we're pointing out a direction here is that I think there's gonna be two extraordinarily valuable world. I think high-quality mainland activities are getting going, grow and grow and do you? Mean by that, hi what? When you well, I think people had two years basically not going anywhere during COVID yeah and I think there are standards of good what they want to do. If they go so much, somewhere has gone up, I'm going to take the effort to travel. I mean we never gave any thought to travel before COVID. I mean you were all around the world. You were in Australia. Dean JacksonEvery year, all the time. Dan SullivanYeah, yeah, and you were in Toronto. You were in other places in the United States and I think that it has to be something new, better and different for you to really get on a plane and travel somewhere. And it's the same with me and I've gotten about five. Speech. Offers big audiences 500 to 2,000. And I say I'll do it by Zoom, but I won't travel, I won't travel. And they said but the price they're offering this year for speeches is way above what it was three years ago. And I said it's not the money, it's the time, it's the time to bother. Dean JacksonI said that's not the money Right exactly. Dan SullivanYeah. Dean JacksonYeah, that's what I'm talking about. Dan SullivanI mean in your experience, in my experience. I think you can see a trend here. I am too. Dean JacksonYeah, exactly, I'll tell you what would be a new and unique and delightful experience is my ears perked up to FreeZone in Toronto in April of next year, that might be enough to tell you I'm very excited to get me on a plane, very excited about that actually. But, D, you know, well, that's good, that's good. Yeah, well, I'm going to go back to my team. Dan SullivanI said I just got word from Dean that he's really interested and we said, well, it's a lot of work. But you said we just have to have an offer for Dean that's compelling enough that he'll come to Toronto, did you see? That's it. I mean it might be a one person FreeZone, but it's worth it. Dean JacksonThe table 10. We need anything. That's what I really miss the most the many of it. Dan SullivanYeah, well, the table's still there, but it's not 10. Dean JacksonHey, did anybody take? Dan Sullivanover Jacques. Dean JacksonNo, it's something else. Dan Sullivannow it's not a restaurant anymore. Oh, that's a shame. Dean JacksonWell, when you were saying thinking about the high quality mainland experiences that I'm noticing here. So there seems to be a trend. Now that's happening is gathering spots in a way. Now there's almost like modern day food court type of things, where we're getting a new place. Two of them in Winterhaven that are sort of outdoor common area with venue for live music and tables and picnic tables and that's stuff where you can kind of gather with a bunch of people but five or six restaurant concept, almost like food trucks or whatever, but in places where you can go and have five or six different food restaurant choices other than each of them opening up an individual restaurant they're sharing a common experience and architecturally they're really. They're reclaiming old warehouse space and things that are. They're making them really architecturally interesting and integrating outdoor space to make them really like you want to be there. Dan SullivanInteresting, I was thinking about that this morning because on Richmond Street West. So if you remember your map, portland, where Portland Street is in North South Street and then you have Portland and a lot of restaurants. So it's just, it's north of Adelaide Street and then you have Richmond, but what's really interesting, there's a whole factory, old factory that was taken over and it was gutted, and it's a food center, just like you say, with lots of but the anchor restaurant in there is Susar Lee, so you can say that, yeah, I was going to say I just read about Susar Lee, yeah. And so the rent he was paying rent on just on King Street. So he's jumped out. His lease came up and he jumped and they offered him to become the anchor rest. So he'll have his whole restaurant in there, but instead of it being out on the outside, it's the rest of the food court with smaller restaurants and there's seating areas out in the center, but he's got his own seating area, like it's like a patio, but it's so. We were thinking about going there this week because it just opened in July and we wouldn't have gone there for the sake of the food court, but we would go there because that's where Susar is. Dean JacksonThat's really interesting, because I just like. Dan SullivanI mean, it's totally what you're talking about. Dean JacksonAnd it's just so funny that you mentioned that specific place, because I was just on Toronto Life this morning looking at that, because I often go there just to see keep up with what's going on, and I saw this about about Susar Lee's new place. So yeah, that is funny, but so that is kind of like now bringing it's almost like bringing back to the mainland being the, because that's a mainland experience. Dan SullivanYeah. Dean JacksonDigitize that yeah. Dan SullivanAnd I mean there's just an enormous condo building going on in that area, so the residential population is always going up in that area. As a matter of fact, suit Sasha Kersmerk. Sasha, I think you know Sasha, he might. Sasha is almost 20 years in coach. He's the number one site surveying company in Toronto. Okay, so nothing. No project starts until the site survey is approved. Dean JacksonRight. Dan SullivanBy city officials and he's got roughly 80% of all the site survey projects in the city right now. I mean he's just the dominant and he said that basically from the plan for Toronto is from the lake going north. If you have Jarvis on the east and you have Bathurst on the west, okay, so you can think of all the streets in there that would go there, from there to basically four street, davenport, you know Yorkville. Dean JacksonOkay, yeah. Dan SullivanIt'll look like a mini manhattan island in 30, 40 years. Dean JacksonYeah, wow, that's very interesting. It'll be all high rise and there's still high rise, yeah, and that's kind of the thing is being able to see that if you just look with your 2040 goggles on to see where that's heading, yeah, it's probably 2050, 2060,. You know and everything like that. Dan SullivanBut the other thing is Toronto is becoming very quickly a major industrial city between here and so here on Lake Huron it's all the way to the bridge across to the United States at Buffalo or at you know, the bridge in St. Dean JacksonCatherine's that goes across, and then in Western Ontario, the. Dan SullivanWindsor-Chatham area to go across the Ambassador Bridge in Detroit and half the Canadian GDP. Gdp you know, money in, money off goes across those two bridges every year yeah. And the Canadian economy and he said the price of industrial land from here to Niagara Falls is just going through the roof. And he said things that were plotted out as residential areas. You know, single family residential areas they're getting outpriced in the market now by the industrial competitors. And it makes sense too if the Canadian dollar remains always weaker against the American dollar. It's, you know, it's $30, $34 today, you know. So there's always this big differential between the, because US is much more powerful economy you know it's got nine times the population. You know it's got nine times. It's got probably 10 times the consumption dollars that are available in all areas of business. So so you know you'll have an American factory and they say we're going to put a factory near Toronto on the Canadian side, and we're going to manufacture everything, paying Canadian prices for the manufacturing, selling it into the United States, bringing it back from the United States. Dean JacksonWait a minute. That's your playbook. That's not any of your playbook. Dan SullivanOh, Mr Sullivan, this is Revenue Canada. We want to have a chat with you. Dean JacksonYeah, exactly that's funny I was listening to. Dan SullivanI was listening to Cloudlandia. Dean JacksonOh man, that's funny. Dan SullivanI get more tricks from Cloudlandia than anything else. I listen and watch. Dean JacksonI wonder you know if it's so, I think now a lot of this industrialization or re-industrialization, is it, do you think, driven by automation, like robotics and you know, automating manufacturing processes, that or what is it, do you think Well? Dan SullivanI would say half of it is we can't trust China for anything in the future and everything that's being manufactured in China. We've got to bring it back. And since we're moving it out of China, we can get the same kind of deals in Mexico or even in the middle of the United States, and it will be 21st century industry, industry, and it'll be 21st century. The US has the greatest skilled population in the world. A lot of people don't think that's true, but hands down, at all levels of the economy, united States has more educated, skilled work per capita than any other country in the world. So the US there's factories in the US that can produce that the same, and it's skilled labor plus automation. So automation is definitely, I would say it's 20% of it. But also making your staff really close to your customers has enormous savings. Dean JacksonYeah, yeah, it's fascinating times, Dan. I mean, if you're thinking, I have really been thinking about if we are at a plateau. Dan SullivanWell, I think the I mean if it costs more for money, if it costs more for transportation, it costs more for energy and it costs more for labor, things are going to slow down. Yeah, and you know just that welding example I gave you of the 18 year old who can be making. I mean, somebody goes to you know university for four and learns a lot of theory and you know, is maybe 50 or $60,000 in debt at the end of four years. The person at 18 who became a welder is already buying their first house. You know they're. You know Exactly. Dean JacksonLike think about how, when you take the, you know, when you take the net difference between them investing four years with no income and going into debt to get a degree that gets them an entry level job when they get out with that degree. And so you know that's not compared to coming into a training program and making $60,000 and at the end of the four years making $100,000 and not having any debt. You're so much further ahead on that foundation. Dan SullivanYeah, yeah, I think there's going to be an explosive growth of community colleges that are integrated with the local business, you know, the basic industrial population and everything else. I checked the numbers about two years, the number of community colleges in the US and these would be made. These would be mainly two year, two year community colleges, yeah, and there was just under just under a thousand and two things I think are going to happen. That number will probably jump to 2000 over the next 25 years. But even the thousand that exists will double their size. They'll double their enrollment. Yeah, that's interesting, and I wonder, though, if they're you know, because they're doing like yeah, I mean you have like George Brown and in Toronto, and you have there's about, there's probably about four community colleges. That would what do you call a community college in the United States? There are before them in the Toronto area and they're at maximum. You know, they're at maximum enrollment. As a matter of fact, they have waiting lists now to get in. Yeah, and that's all skilled. You know it's all skilled trades. Dean JacksonYeah. Dan SullivanYou come out being able to you graduate on a Friday and you go to work on Monday. Dean JacksonYeah. Dan SullivanThe employers come to the colleges and they interview all work interviews are in your while you're at college. You're getting interviewed and some of you you're actually working at the place while you're in college. And you know, and yeah so I think that whole notion. Dean JacksonIt doesn't matter how much you're working at the college. Dan SullivanIt doesn't matter how much you spend on college, you'll get paid, you know you'll get paid in the future, you know you'll get paid off easily in the future. I think that ended no 809 actually with the downturn there and I think that that was a huge interruption in the connection between higher education and future employment and I think that COVID put the nail in the coffin to that proposition. Dean JacksonYeah, Well, yeah, I remember hearing Sheridan College, I guess is the one is yeah, share, yeah, and I remember they were. That was like the Sheridan animators were really in demand, that there was one of the places where you know Disney and others were Pixar were hiring. You know all the newly minted, you know digital animators that were coming out of that yeah. So I think that Ryerson has been another one of those. Dan SullivanYeah, there's a new Sound Studio, mostly post production. One of them is just building new studios in our building, but therefore they're not. They're not for live. You know, live production, their post production. So they have editing studios, but right behind us. So Fraser is the front street for us, but behind us is one called Pardee, which is basically a parking lot, and way at the end they have a live production studio, while ours will start being built in September and we'll have it in about six months, based on all the great input by your guy there in Orlando. Dean JacksonYou know, we've designed it. Dan SullivanWe can handle six different people at the same time, six different studios being used at the same time Great production. But next, you know, next March, next April. Yeah, you know, I'm gonna live a long time. What's six months? You know. Dean JacksonRight, exactly, yeah, yeah. Dan SullivanAnyway, but I went over and we did our recording of the quarterly book because you need real top-notch studio for a court to go audible and it was really great, but the guy who was handling us was a graduate from Sheridan College. Dean JacksonYeah, I'm excited, I'm really. This is my thought, for I'm gonna do some thinking about, you know, establishing this thought. If we are in a plateau period. If we are in a slowdown, but in a plateau period of what is gonna be the you know what's shaping up here to do that same thing. I love looking at things like this. We're just gonna put it together Macro level, like that. Dan SullivanYeah, I'm gonna do a little thinking to a four slowdowns. You know, money, energy, transportation, labor, and I'm just going to have our clients go through it and say, if this is the obstacle, then what's the transformation? You? Know, and so, and how do you take advantage of the four slowdowns? Dean JacksonI think it's a neat idea I do too, Absolutely. I can't wait. I love it. Dan SullivanWell, what a great way to spend the late morning on Sunday. I can't think of any better way. Dean JacksonIt's like the perfect and there's no collection basket. Dan SullivanThere's no collection basket, no collection basket. Dean JacksonMaybe we should set some in, though without. Oh, there we go. Dan SullivanYeah, Anyway, we could have. We could have a digital collection basket at the end. Dean JacksonThere we go. Yeah, exactly that's so funny. Dan SullivanIf this was useful, just you know, put your card up there next to the scanner and yeah, that's so good, I love it, no need to make change and no exactly, I'm good so funny, alrighty. I'm good for next Sunday I'll be back here. Dean JacksonMe too, I wouldn't miss it. Okay, okay, thanks, dan. Talk to you soon, bye, bye. -
In this episode of Cloudlandia, Prepare to embark on an enlightening journey as we traverse the diverse landscapes of Toronto, compare it to America's NFL cities, and reflect on how major 20th-century developments in the U.S., from the GI Bill to national television, continue to shape its geography and economy.
SHOW HIGHLIGHTSThe episode explores the diverse landscapes of Toronto, its vibrant neighborhoods and corporate ecosystem, and compares it to America's NFL cities.Dean and Dan discuss the major 20th-century developments in the U.S., such as the GI Bill and national television, and their impact on geography and economy.The episode highlights the potential future implications of the modern era of internet access and platform proliferation.They delve into the impact of the COVID-19 pandemic on urbanization and manufacturing, drawing lessons from Japan's strategic decisions to place factories close to their customers.The podcast also touches on the repatriation of industry back to the U.S., and the financial implications of the Mason-Dixon line.Valuable insights are shared on creating a fulfilling decade of life, emphasizing the importance of creativity, productivity, and physical health.The "Fast Filter" tool is introduced to help listeners identify their top five strengths.The discussion includes how to incorporate enjoyment into life in a meaningful way.They reflect on the impact of defense of the French language on Montreal's dynamic spirit.Lastly, the podcast explores the intricate web of connections between industry, geography, and societal change.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean JacksonWelcome to Cloudlandia. Is that the Mr Jackson who hangs out in that domain? Dan SulllivanThat is exactly right Ambassador of Clublandia. Dean JacksonWriting possibility in Sunder. Dan SulllivanExactly right. Dean JacksonIs the. Dan SulllivanCanadian ambassador to Clublandia. Dean JacksonYeah, the main one. Yeah, we both are we both go both ways. Dan SulllivanThat is so funny, actually, because you are an American living in Canada becoming a Canadian, and I am a Canadian living in America, but I'm an actual dual citizen. Dean JacksonDid you ever get a Canadian citizenship? Oh sure. Dan SulllivanBut you had to earn it right, 1985, something like that. Dean JacksonYeah, I know it's been pushing 40 years and I've been a Canadian. Yeah, and it makes crossing back and forth across the border much easier. Dan SulllivanYeah, exactly, I look at that as one of my most wonderful uniqueness is being a natural born dual citizen through my mother and father, so having it every way possible. Being born to a US father and a Canadian mother on a US Air Force base in Canada, so it's like talk about the triple play there. It's every way you can have it, I've got it. I look at that as a really unique asset. Dean JacksonYeah, and having listened to that, I have you on duration in Canada. That's probably true. Yeah, this is my 52nd year that I've been living in Canada. Okay, okay. Dan SulllivanConsequently yeah consecutively. Dean JacksonYeah, I've been here. I came in 71 in June, so it's 53rd year that I'm in the 53rd year. And I came up for a job offer with big ad agency and I said why not? I put in a couple of years, see what it's like. And here I am. You fell in love with it. It's funny, you know we find places that suit us. Yeah, that is true. People say why do you live where you live? And I said it suits me. You know Toronto kind of lets you alone. You know, as a big city and the metropolitan area, the GTA greater Toronto area, is 6.6 million and a lot going on. 60% of the people who live in that GTA were not born in Canada. They were born someplace else. And so yeah, majority of people, including myself, we were born someplace else, so it doesn't have the fervor of some other cities. You know where there's a civic spirit? I don't really detect a civic spirit in Toronto. Dan SulllivanThere's something. But I think it has to do with. Dean JacksonI think it has to do something with uniquely different neighborhoods that make up Toronto. You know, that they have character. Like I, live in an area called the beaches. There's a contention whether it's called the beach or the beaches, but I come down on the side of the beaches and it's like a close to side. It's like a small New England, you know, seaside town and it's got its own. It has a lot of different things going on during the year parades and parties and festivals and so it's got a nice quality to it. You know boardwalk along Lake Ontario. So it takes us, you know, and that's about a two mile boardwalk which is very nice to walk on, and then two minutes the other way puts us into a neighborhood storage district you know, you know you're a residential, but you have stores, and then you have the water and there's lots of parks there. Dan SulllivanAnd you walk all the way to. Can you walk all the way to Harborfront along the path? I don't know if you. Dean JacksonI don't know if you, I don't know if you would walk. I mean, it's a bicycle. Dan SulllivanThat's already a bicycle, but it's there. Dean JacksonYeah, but it's got. Yeah, well, it goes for. It goes for long ways. It goes all the way to Niagara Falls. Dan SulllivanActually, that's what I wondered Is it unbroken? Yeah, like there's a trail or a path. Yeah, it's. Dean JacksonIt's temporarily broken because they're all the area which is called the dock lands, which is that big and starts in. Cherry Street. It's between Cherry and Leslie and that's south of Lakeshore where big factories, cement factories and everything. Dan SulllivanYeah, sugar there's a well. Dean JacksonThat's further along. That's almost a red pass. It's almost downtown. Now I'm saying that the real estate that they have their sugar factory on is probably worth more than all the sugar they've ever sold. I bet Holy cow yeah. Dan SulllivanYeah. Dean JacksonAnd yeah, so it's. It's a nice city. I mean, it's a new city, you know, compared to, you know, new York or one of the other cities which go back to the 1600s. Toronto really just kind of starts in the late 1800s and so it's, and I am told, kind of a boring place. Montreal was the key exciting city in Canada up until the 70s and then it sharply changed because they put in the language laws the, you know, the French, defending the French language, and yeah, it doesn't make for a dynamic doesn't make. Defense never makes for a dynamic spirit. You know defense is not an entertaining activity. Dan SulllivanOh right. Dean JacksonYeah, you don't find defenders telling jokes, you know they're short on sense of humor. So, anyway, so anyway. But Toronto, all the big corporations that had their headquarters in Montreal quickly moved them to Toronto and it became the key thing. Yeah, it's a major city. Dan SulllivanYeah, I've been working, you know, on in my mind here I was looking at some projects that I'm working on that we're going to roll out. This was with a client and we're looking at rolling out in what I've identified as NFL cities, basically, like every, when you look at it, that there's, you know, 30, you know NFL cities and they all have they're all these metro areas basically the GTA I wonder, you know, having grown up, my only experience is having my childhood be filtered through the lens of the GTA. So there's all that, what all that means? The Canadian and the specifically the Toronto sort of you know environment, everything was around you know the Toronto newspapers, the Toronto radio, you know your out. Your look to the world was CDC through, yeah, through that, and I imagine you know same thing in Canada, if we take you know NHL cities or CFL cities that you know the GTA has a different vibe than Ottawa and Montreal, and then they do have to Calgary and Regina. Yeah, all those things, yeah, and I wonder now, like what? How is this shifting? Is it relevant now in for Generation Z on the cover of Wired magazine this month as a Gen Z theme for the whole magazine? And you know there's such a big generation I mean there's 72 million of them, which is kind of funny. They're bigger than Baby Boomers and bigger than Generation X and the millennials but I wonder you know they've been grown into a Cloudlandia first world. Yeah, that really their primary world is Cloudlandia and it's almost like the thing, the importance or interaction or sense of identity or community that shapes as you kind of grew up in that thing. Do you think that's as relevant or do you think it makes any difference? Now, like you had the opportunity you kind of grew up in, if we take an NFL city kind of orbit or satellite, you grew up what would have been in the Cleveland the Browns. Dean JacksonThe Browns, the Browns right. Your whole that's kind of like your satellite or orbit of Cleveland as the big city kind of thing, yeah and yeah, and that was sort of a real treat because I grew up on a farm 60 miles west of Cleveland and it was always a big treat when you got, we got to go downtown, you know to downtown Cleveland. Dan SulllivanAnd. Dean JacksonCleveland was a hopping place. I mean, I was born in the 40s and Cleveland was probably the fifth biggest American city then and a lot of wealth there. The Rockefellers are from Cleveland. And yeah, I mean, and, but then there was the Western movement, you know. But the world war. Second world war changed, really changed a lot of things. I always say there's four things that happened in the 40s and 50s that really changed the geography of the United States as far as what you thought of as places to go. And the first one was the GI Bill. You had 16 million people who got the GI Bill and that gave them really cheap education, really cheap, really cheap home loans, and so you had a lot of blue color people who would never go to education beyond high school and suddenly the universities were filled with these veterans who came back and when they got their degree, first of all they went away. They didn't do it in their home village, hometown or the you know the neighborhood in the city. They went away someplace, to the university. They had four years away. They had already been away for three years, three or four years with the service, but with the education being cheap, and then also the home loans. They didn't go back to where they came from. And then that coincided with the interstate highway system. Dan SulllivanYou asked for the interstate. Dean JacksonRight and the suburbs, yeah, yeah, and the suburbs and the interstate highway system. So inner city people moved to the suburbs or they moved to another city and about all the westward growth was towards California, you know, was towards the south Texas, oklahoma, arizona, and so you had that. And then you had air conditioning, and then air conditioning made it possible to have business in really hot places. You know, you could, you could have factories, you could have you could have plants with air conditioning and so that's. and the other thing is I don't include it in my for, but generally these new places were very resistant to unions. Labor union were mainly in the biggest established cities in the east and in the north, but when they got to the south and west they were were not union states. They came much later and so you could pay wages. You know that the unions would not have agreed to, but they with unions weren't there. And then I think it was the fourth one. So we had the GI bill, we had the highway system, we had air conditioning and the fourth one was national TV and that came at 50. So you had the three you had the three networks and they were basically competing for the same audience, competing with the same themes, competing, you know, with the same kind of programming, and I think that totally changed the character of the United States from what it had been Before the Second World War, I think those four things, yeah, I mean you could add everybody would have something else to add to that, but it'd be hard to find four things more central than those four. Dan SulllivanYes, I think, and that's so all of those, and even you know, then the yeah that sense of everybody having the same experience. I think the kids now I think you think like if we were to take that, because some of those are infrastructure things right. Dean JacksonThat you were, that you're talking about. Well, almost all four of them are infrastructure of one kind or another Communications infrastructure, transportation infrastructure, educational infrastructure. And then you know the air conditioning is. I don't know. That would fall under a technological infrastructure. Dan SulllivanYeah, I mean I wonder you know we're in if you take these and kind of like overlay, that's all you know circa right around 1950, all of that in place now that if we take this to today, you know, and I think when you really think about the Gen C, you know 1996 to 2010,. Those kids you know, the oldest of them now are in the workforce and in the early 20s, so it's. But they grew up with an infrastructure that the internet was already established and then the modern internet by the time they were, you know, teenagers, the modern internet, everything was in place and I still think about the. You know that all lives were kind of on that in terms of, you know, youtube, facebook, instagram, now Twitter, and then I don't know whether you've been following threads just got released which is Facebook's sort of Twitter competitor. Dean JacksonAnd it was the fastest. Dan SulllivanIt's the fastest thing to go to 100 million users. They went to 100 million users in five days, right. Dean JacksonAnd that's kind of a you know, but I guess they were the same customers. That's what I mean when you start with. You start with. They were Instagram customers who just added another channel. Dan SulllivanYou just start with a billion already and you've got yeah yeah, now you're at 100 million, but those things it's almost like the. I start to see that all of those main platforms tend to now, you know, sort of mimic each other in that you know, whatever, whatever, anybody starts to take a lead everybody oh yeah, we've got that too. So you know TikTok with the short form, endless scrolling videos. You know, between TikTok Reels, youtube Shorts and Instagram stories, you can't really tell which one you're on. It's all that same thing. And I think that when you look at what Threads is trying to do with Twitter because Twitter was kind of unique in a way that it was the 140 character, mostly words and comments, commentary, discussion type of thing the others haven't really yeah. Dean JacksonI would say there's a big fundamental change that is happening right now that probably it will give the newest generation a completely different future, and that is the notion of a global economy is disappearing. Ten years from now, there won't be a global economy and it's already starting to break apart, and that's a function of geopolitical change that is fundamentally different than anything that happened since 1945. You go to conferences and you listen we're going all global. At a certain point we will change over where there's a single global government and borders don't really matter and everything else. That was a bad guess and that was a bad bet. That whole thing was disappearing because it was basically with the agreement of one very powerful country. That would be true. That country has changed its mind. But the other thing is that there's a much better prediction that can be made that a lot of the generation Z won't go to university. They won't go to college because the money is going to be in the trades again. Dan SulllivanYeah, and that's what I wonder if the? What I've been wondering about now is what is the relevance of these little You're kind of NFL cities, your MSA cultures kind of thing. I was only had the Canadian experience, but I imagine people who grew up if you live in Chicago, that's got a different vibe than living in Detroit or in Cleveland or in St Louis or Charlotte, north Carolina, all these things. I wonder what the role of these is kind of in the next 25 years, is it? We're coming back? I always remember I don't remember the exact way that you said it, but you talked about the dueling furniture stores or the best furniture store on the street or the best furniture store in town in the state, in the glow in the world that was right back around to the best one. Dean JacksonThe best one on the street. Yeah, I haven't really given much thought to that. Dan SulllivanI don't really know. Dean JacksonBut there's an interesting thing with Chicago the Bears, who have been the most downtown of the sports franchise. The White Sox baseball team is on the south side and the Wrigley Field. The Cubs are kind of going towards the wealthy sections, the North Shore, evanston, sort of moving towards Evanston and Lake Forest and those really wealthy cities. But the Bears were right downtown. They were right on the Soldier Field, which is right near the lake. They're leaving. They're going to go out to one of the Northwestern suburbs which is Evanston which one of them, but they'll be easily 25 miles from downtown the basketball team, and I don't think they're in the center city. The basketball and the hockey team I don't think they're center city, but they're losing population. I mean Chicago's downtown is losing. As a matter of fact, I think Toronto's inner city now is bigger than Chicago's inner city, chicago's suburbs are bigger than Toronto and my sense is that the need to be in the most densely part of the city for business reasons has lost its force. And I think that COVID I have a huge impact on that, where people who normally commuted downtown spend a couple of years not commuting downtown and I think they had a chance to figure out maybe there's a different way of my work future than going downtown. Yeah, so I think that COVID, as we go along, as I came with, covid will be seeing year by year as we get further away from had a profound sociological. I think it had a profound economic impact on people where they started planning out a different future that did not include every day, an hour into the city, every night, an hour out. They got those two hours back and they're kind of choosy and picky about whether they want to spend their whole future that way. Dan SulllivanYeah, exactly Like that was so normal. I look at growing up in Georgetown and Houghton Hills that was like a normal. Almost everybody in Georgetown commuted. Dean JacksonTo go train an hour. That's exactly right. Dan SulllivanAnd that was like just a normal, that's just a normal thing, or at the very least they drove to Mississauga or 30 minutes somewhere, Not a lot of indisputable. Dean JacksonSo I think that every year the effect of those two lockdown years will be more pronounced. I think it won't go the other way. They say you know, we'll get past COVID and we'll go back to things the way they were. I don't think that's going to happen. Dan SulllivanYeah, I agree. Dean JacksonThe other big thing is the repatriation of industry and manufacturing back to and I'm talking about the states here, and the US has gone through greater industrial and manufacturing growth in the last three years than it did during the three main years of the Second World War, which was, I mean, it was out of sight how much manufacturing they did. Dan SulllivanAnd the industrial plant. Dean JacksonBut it's not coming back to the East Coast any of the you know not the old, established New England. It's not going to the Great Lakes states. You know Chicago, buffalo, cleveland, detroit, chicago. You know it's going to places where they have Really cheap land and you can build new TSMC, which is the highest level chip makers in the world from Taiwan. They're just completing a 20,000 empoi chip factory just north of Phoenix. Dan SulllivanYeah, and that's the one that they're going to power with the small nuclear. Dean JacksonWell, I'm not sure, that's true. I was just talking to Mike Wanderl and it seems to me that a project like that would be a really good use of your new thing. No. I think they're using their own generators, but they're not nuclear generators. Dan SulllivanMaybe it was solar that I thought. Do you remember something that they were going to make it? Dean JacksonNo, it's not solar. Well, they would use solar for part of it, because they've got a pretty steady sun all year round, but anyway, I don't really know the ins and outs of it. I was just thinking that TSMC, on Taiwan and 100 miles from China, decided that 8,000 miles from China was better. Right, that's funny, and I think the other thing that you're going to see is the Japan set a model about 30 years ago, so Japan was going to take over the world, and then they didn't take over the world. And so remember, in the 1980s we go to movies and that would be about how smart the Japanese were and how stupid the Americans were. And we'd be taking orders from the Japanese. Well, they hit a wall at the end of the 80s and they've been essentially flat economically for the last 36 years. But what they did is they made a very strategic decision. This is companies like Toyota. They made a strategic decision that they have such a falling population. They had the fastest collapsing population in human history up until the Chinese. The Chinese now are losing population faster than any country in history. But what the Japanese sort of at the government level and at the investment level and the actual industrial level made a decision that from now on they would have their factories where their customers were and most of the customers were. And then other I mean the top level customers who were right for the price here items, and so they have moved a large portion of their industrial base to mostly the south of the United States, south Carolina, alabama. Mississippi you know, tennessee, kentucky, but below the Mason-Dixon line, if you know, if you yeah that was the division between, essentially between, the Union and the Confederates. So all the factories are going to the former Confederate States during the Civil War. And and. But they said they voluntarily did that. I mean well, voluntarily is that they were constrained and they said that if we're going to have future and then the money, you know a portion of the money comes back to Japan, but they're higher American. They're hiring, the people who run the factories are American, the people who work in the factories are American and you know they pay taxes in the states and to the country. But my sense is that as we go forward over the next 10 years, there will be a tariff for other countries to sell into the United States. There will be tariffs unless you move your factory to the United States. Dan SulllivanYeah, wow, this is, yeah, this is what I wonder now. It's like almost like the, it's almost like the wave kind of thing that the waves are shifting back into you know more. An inward, an inward shift here. Dean JacksonWell, I think I think yeah, I think the central thinking here is we want the supply chains to be guaranteed. Dan SulllivanYes, and that makes it if it's all in the fall. Dean JacksonMexico, the United States, canada, it's all you know. All the rail lines are there, all the highways are there, you know, and they're not enemies of each other. And you know when the when the Canadians nationalized pot. You know marijuana, you knew there wasn't going to be any invasion by Canada and to the United States. Dan SulllivanOh, that's so funny. Yeah, yeah, that is funny. Dean JacksonFor those of you you know know something about the United States and Canada. That was a joke, I just told you. Dan SulllivanYeah, I love that. My favorite Canadians. Dean JacksonPlacid Canadians got more placid. Dan SulllivanYeah exactly. That's so funny this was. I did hear a comedian talking about the how our friendly neighbors to the north, the Canadians, are just so chill. He's a, let's face it. Our salvation army could kick their butt. Dean JacksonWell here's what they just had NATO exercises Canada's part of NATO and they don't have enough working equipment that they could participate. Dan SulllivanWow, that's something, isn't it? Well, there you go. Dean JacksonNo, I mean probably you know I mean looking at it from Canadian standpoint. I kind of understand it because nothing's going to happen in Canada that would in any way be seen as a threat to the United States and the American military would be all over it. Dan SulllivanOh absolutely yeah, but talk about one of the best, like just that's why, that's why I look at my Canadian citizenship as a gift. You know, I look at it as something that's very rare and you know, you just look at it's why Canada is always amongst the top places to live in the world. You know, yeah, it's just got so much, so much going for it. Dean JacksonYeah, I mean this started with Generation Z conversation you know, yeah, started, you know, really started. You know we experienced growing up where we were in one way. But I suspect that somebody who was born in the late end of the 90s and is in their 20s and you know their take on the world would be radically different from what our take was. Dan SulllivanThat's. What I'm saying is that it feels like they wouldn't have that same sense of identity or association with their click. You know with that they were, because I think it was. It's less and less relevant in your daily life. Dean JacksonSo the chances are that, first of all, that you would, for example, have to go in the military. I mean, I was born in the 40s, and when I got to the 60s and the Vietnam War started and I got my draft notice, I didn't give it a thought. Well, you know, I had one, two, three. I had three older brothers who had already served, I mean, they volunteered and mine was conscription. I never gave it a thought because all the growing up, all the adults I talked to, had been in the military, so it didn't seem like yeah it was kind of like a tax. You know, it was two years of your life and it was kind of like a tax, but you know and there was no thought. But then you had the anti-war period during this. But I was already back from the military when that all started and you know I didn't really pay any attention to it. I mean, it wasn't, it didn't concern me at all. And you know and you didn't get into discussions going through college that you had been in the military. You know it wasn't, it wasn't a popular topic. Right yeah so yeah, I think that's where the sharp change happened. I think it was the late 60s anti-war protests and then yeah a lot of protests. I remember Little Abner it was a cartoon series Little Abner, al Cap and he had he was reflecting. In the late 60s, a protest group called SWINE it was the acronym was SWINE Students. Wow, they indignant about nearly everything. That's true, that's great, and they run the country. Now they're in their 60s and 70s. Dan SulllivanWell, the size of the, the size of the SWINE. You know, army now is huge because it can be collective on the internet, cancel culture. Dean JacksonWell, and what we call woke used to be called yeah, no, I mean the. I'd say there's a you can chase, you can easily track the genealogy, the ideological genealogy of the present woke population and it. But it started with the swine population in the 1960s, you know. But students wildly indignant about nearly everything, yeah. Dan SulllivanI think that's something you know. That's so great. Dean JacksonYeah, yeah Well you know I mean, if you're not creative. Opposition gives you a lot of focus and identity. Being against something can give you a lot of energy. You know, and yeah, but it doesn't get you a high paycheck. Dan SulllivanYeah, this is. Yeah, I wonder now the whole, this whole like notion of Work and what, how that's going to shape this generation? I haven't gotten to that part in the in the magazine. Yeah yeah, but I mean it certainly. You know there's a different level of Apparently. Dean JacksonThey're saying that we're, that it is a very entrepreneurial group which is well, there as far as I mean Just by observation, because we have I would say we certainly have 20 of our Team members out of 130. Might be more than that I have encountered, but they seem like worker bees to me. Dan SulllivanOkay, interesting. Dean JacksonYeah, they work real hard, they work real hard, they, you know they show up on time, they do what they say they're going to do, they finish what they start and they play. They say please and thank you, and you know, and so I have a very positive take on those individuals who we've hired, you know, and I mean we have. There's five steps to get higher-deck coach. So there's a filtering and a screening that goes on. Yeah, it was one thing that we had a lot of millennials, for you know we had a lot of one. Yeah, some lot of them are still with us and I asked the person most in charge of hiring For a coach. I said is there anything you're doing different with these people? Because I don't see, I don't detect any of the attitudes that are supposedly Millennial attitudes. And she said well, we have one more question we asked them and I said and it's if you come to work as strategic coach, what do you think you're entitled to? Dan Sulllivanand if they answer the question. Dean JacksonThey're gone. So funny. I like that if they even know what the word entitled means. Yeah, they disqualified, they disqualified themselves. Yeah, oh that's funny. Yeah. Dan SulllivanWell, I didn't. I didn't ask you, dan, but how did free-thone go this week? I know everybody was in Gathered in Chicago. Dean JacksonWell, I had one of my periodic last-minute creative changes, where what was the planned out workshop on Friday was completely changed on Monday. Okay, okay, and what I did was I just got a feel for it that something More is needed, and also, we had a guest speaker. For the first time, we had a guest speaker and we had. Andre Norman. We had Andre Norman come in. And I gave Andre script in the term in the form of a fast filter and I said Andre, we're just going to talk about and we're going to divide your life into three parts. When you were a gang leader in Boston you're the boss. And when you got into Prison, and you were the prison boss. And now you're out and collaborating with Joe Polish and you do crisis Intervention with individuals and groups across the country. But you're the boss of doing that and I like you just to walk us through your three entrepreneurial stages and, looking back, things you might have done differently now from your. You know, from the. You know the advantage of backward perspective. What would you have done differently? But we had to tick to. We had two videos and there was about a Two-minute tick tock where he's just telling the story about how he went through five guard stations and got into the kitchen to ask for a hamburger and a cheese, a cheeseburger, and was confronted by the warden, and then let the warden know who actually ran the prison and and that he had no issue getting through five gates and getting into the kitchen, but the Warden was being an issue, and that the warden had a choice of how he was going to handle this and the warden at the end goes over and says give him a second cheeseburger. I make him do yeah, exactly and then at the end it was just the the trailer for the movie that's been made on Andre. So we that was sort of neat. One was about two minutes, the other one was about two minutes at the end, but it was a terrific hour, so that that that was a special event in the workshop. But what I did was I drew a diagram and it's an upward arrow, you know, goes up, and it's broken down into eight arrows and there are the decades of my life. So next year I complete my eighth decade eighth arrow and I just observed that my Creativity and productivity since I was 70 was greater than the 70 previous years I've created and produced more in the last ten years. So I had them all do that. They had to draw it out. I just drew it on the whiteboard and and then you lay down, you know everything. But just under the category of creativity and productivity, and that I had, I bet I had ten people at the end of the First hour because they just drew it out and then they went into breakout groups and then we had the general Discussion, let's say the first hour and a half. They said we could go home right now. This was worth the trip, and I said, well, that's good. And I had a prepared sheet which said what their best ever decade was going to be ahead. So mine was a bit easy because I'm going to be right at the end of a calendar decade, my chronological. Not a calendar decade, but my chronological. So I'll be 80 next May and so it'll be 80 to 90, it'll be 20, 24, 20, 20, 23. I says, now, choose that one. And I said you may have it start right away, you may have it start in a couple of years, you know, but you're going to now start them too. Yeah, start creating the decade. That will be your best ever. But you've seen what you've done with the best one in the past and we did that. But we're going to drag, break it into two parts. One of them is Creativity times, productivity. That'll be one side and the other side will be fitness times, health. Because I said, you know, and right now, at 80, most they get some people born in 19 in the United States, people born in 1944, 61% of them are dead, 61 and so. So you know, you got to put a bigger emphasis on your physical energy. And so I said and you won't plan for something bigger in the future if you're not in great shape, and you will not plan for greater shape in the future if you're not becoming more Creative and productive. And this was a huge, this is a huge new, a new time tool, a new time tool. And it went. It was the whole day just that thing, yeah, we just, and then they picked three things that were most important and then they did a triple play on it. So I think we had about we had about three breakout groups and then general discussions and we had a party the night before house and on the Monday, where you have the 10 times workshop, is just free zone people in that 10 times. There's no, nobody else in the 10 times and that really worked. And then there were people who were going to do their 10 times the day after Free zone and I had. We had another party at our house that night, and that's 10 times a week of parties. Yeah, but it's all. You know. All the success and achievement Is strictly for the parties. Dan SulllivanThat's exactly right. I like that. Dean JacksonYeah, and being Having a seven in your print, you would appreciate parties. Yes, exactly, I love it. They're happy. Yeah, enjoying life and having fun. Dan SulllivanYeah, I love that. Well, I'm a guy, so we're gonna go through that same thing on you so you'll do that on. Dean JacksonYou'll do that on the zoom yeah. Dan SulllivanI like it. That's next week I think that's next week. Dean JacksonI think that's next week, is that next? Week no it's this week. Dan SulllivanThis week, I think one of these guys. Dean JacksonIt has to be this week because we're at the cottage for two weeks. Oh yeah, there you go. I think it's the starting next week, yeah, but it went really well. Yeah, yeah yeah, so, yeah so anyway, that's, that's my story, and I'm sticking to it now Did? Dan SulllivanI saw in one of the I got the prep package and stuff and I saw something that made my pupils dilate and I think it was some indication of some free zone Expansion into Toronto. Dean JacksonYeah, what we want to do because it's getting big. Now we have 91 in free zone and so we want to add another available workshop day during the quarter and there's been a growing interest from people in Canada who would do it if it were in Toronto, and so we've looked at the date. It'll start in early. It'll start in early 24, 2024 and but there has to be enough interest that we would have a good size, and by good size We'd have more than 20 people there either new or existing and and but To say the other bother of going to Chicago, we're still going to charge you an American dollars. Dan SulllivanRight on. Dean JacksonYeah, so it's great we're not having that deeper one. Yeah, though. Dan SulllivanThis is great. I think it's so nice to see it expanding. I mean, the Our group in in Palm Beach was really something. I mean it's really a great energy. Dean JacksonYeah, and next year the summits back in Palm Beach too. Dan SulllivanI like that yeah. Dean JacksonYeah, we have, well, the four seasons. You there's. You know, there's nothing you have to Think about with the four seasons right you know I mean very instant response and anything you want. That's great yeah man, we're going to have our first big global conference in Nashville Next year and it gets in May, first week of May, so be today, and it's everybody who's involved and we'll have out clients come. So we're shooting for probably 1500 1600 people and we're going to break out sessions and this is a global overall strategic coach yeah. Yeah, so people come from overseas for it, but yes, you know, a lot of it is mingling and you know, and yeah whining and dining and everything but and I have nothing to do with this I was told it was going to happen, so you know you're just relaying the news. Yeah. I'm usually the last one to know. And and yeah, and people say boy, how do you find time for all this stuff? And they support what stuff? And they said well, you know moving the other coaches up to ten times. I said that was 15 minutes on my part to do the whole. I simply announced that after 2023 I wasn't going to do anymore. After 2022 I wasn't going to do any more Workshops. Right, well, how we gonna? Huh, I said my security clearance is not high enough to be involved. Dan SulllivanOh, yeah, we're nothing but rave reviews for Chad. Dean JacksonYeah, chad, that was really good. Yeah, and in fairness to you know, in fairness to you know someone else, they had to split their tension between free zone and ten times people on the same day and that stuff and but Chad just got the pure, the purebred lambs. Dan SulllivanOh man, that's so funny. The purebred yeah, the Mayflower yeah that is funny. Well, I you know what feel I feel good about is. I have been. I was the Mayflower of the ten times. Oh yeah made me voyage and Mayflower of free zone. That's funny. Dean JacksonYeah. Yeah well, you know it, you know, I mean there's. You know. See, my whole approach is that you don't know how good your team is and you don't know how good the program is Until you're not involved in any of it. Yeah, yeah, so it's. Why don't the people say, well, all this free time? And I say they said don't you worry about the company. And I says, actually it's on my free days. Then I find out how good my company is or as a result of my free days. They can't phone us. We don't phone them or zoom them, we don't, and they have to sort things out on their own. Dan SulllivanAnd that's and they do they do when they grow, did you? How many days did you who up with the? You know, letting Without doing the ten times? Dean Jacksonprepping workshops in about 60 days yeah. Yeah, and then you've already. Some of those with oh yeah, I'm Programs Less. Dan SulllivanActive. I don't think I'm any right. Dean JacksonI'm just doing different things, but the big one for the last five years and on Tuesday will be five years Was the no television for five years and I got back about four thousand hours Over the five year, about 800 hours. So you know, I Truthfully I kind of worked like ten hour days when I'm working, so that was 880 years and 880 days a year and then I got about of work time and then I got 60. So the big, I had a big return of Days available for doing new things, and you know. So it's that stuff works, you know. Dan SulllivanYeah, absolutely Well, I've been really enjoying and expanding on my adventures in Dean Landia. Dean JacksonYeah. Dan SulllivanLet's screen time, more team time. I'll tell you there is so much yeah, there's so much more compelling things going on in Dean Landia than in Netflix or on YouTube or, you know, tiktok, any of those things that take up all that. Dean Jacksonwell, you can be more of a coin you can be. More of a cone is, sir you know. Dan SulllivanBut you know, I mean. Dean JacksonI watch YouTube, but basically half of it is just watching Peter Zion's latest take on something, and that's Never more than about seven or eight minutes and but you begin to realize, you know that if you're truly a An entrepreneur who's expanding freedom, time, money, relationship and purpose Is that there's a lot going on the world that doesn't, or should shouldn't, really concern you. Dan SulllivanYeah, I think that's really the thing of being able to know that this you can let go of a lot of them, right? That's really I think that when you, when you really come to the fact that there's no way to keep up with it, there's no like all the content that's out there, it's kind of like you're saying about swimming in the ocean you know you miss a lot of it, but you really you know it was. As long as you get a good swim and that's all. Yeah, yeah, but the other thing is. Dean JacksonPeople say, well, how do you keep up with the world? And I said, if I knew what the world was, maybe I would have an answer. But I says our world is basically a measurable number of Relationships that you have, you know. You know, I mean people say, what do you think about what's going on in Africa? And I said, well, not very much. And I mean I don't really think about it that much. And because I've got some clients I have a client clients in Botswana, I've got clients in Ghana. You know there's some clients there and we interact and I know about them. But Africa itself not really much. And but people, I think what's happened over the last 40 years? We've had a sizable number of people who went to college with the and came out of the college with the Mission of changing the world. Yeah, but they don't know how to change the tire, you know. So they have theoretical, this theoretical sort of vision, but they don't really have any practical skills. And, and I think, as the world becomes less united and less Interconnected which I see happening already and it's going to happen more so over the next 20 years it strikes me that people will become more practical in their focus and they'll be more local. I'm not local in the sense that they're dealing with real relationships and they're creating things and producing things with real relationships. And they're not buying into a lot of fantasies about what's going on in the world and that this is generation Z. I mean we started with this Topic, but I think they're going to turn out to be more practical than the two or three generations ahead of them. Dan SulllivanYeah, and they're much more there. You know they're technically fluent. I mean that's certainly a thing that they're. I think, especially now the younger ones that are going to you know they're going to grow up with their Chat GPT sidekick, you know, always available to them. I think it's going to be amazing. Dean JacksonI think it's, yeah, I think it's. There's some changes in the wind, uh-huh. Anyway, got a jump, oh, by the way always fun as a pick up on a previous thing, I checked with Julia Waller about the strength finder and we do not have your numbers. Dan SulllivanShe sent me an email. I'm gonna do it. I'm gonna do it today. Actually, I'm gonna Okay, yeah, good the test, but I'm just gonna send you. Dean JacksonI have it on a draft and I'll just punch the button and you know. The thing is that you take your top five strength finders and you plop them into the fast filter. Perfect, the fast filter has five success criteria. Dan SulllivanYeah, I'm gonna just put down whatever your five are yeah and yeah it's gotta, it's got a neat outcome. Dean JacksonWhen you do that, I like it. I can't wait. Dan SulllivanWell, I will. Okay, back are we, are we next? Dean Jacksonweek, next week, and then I won't at the cottage, I'm just gonna cottage, I'm just gonna cottage things. Dan SulllivanOkay, great, so no podcast next week. Okay. Dean JacksonNo, next week we have it. Dan SulllivanI haven't left next week I'm here on Sunday, so would okay yeah yeah, if you would be so inclined. Dean JacksonYeah, of course, always. Okay, okay, okay, then, okay, bye, okay, bye, bye. -
In this episode of Cloudlandia, we navigate the intriguing notion that our world as we know it is entirely constructed by individuals just like us. From the mundane aspects of traffic rules to the profound sacred texts influencing civilizations, it's all the product of the human mind.
SHOW HIGHLIGHTSThe world as we know it is entirely constructed by individuals like us, with everything from traffic rules to profound sacred texts being the product of the human mind.The art of argument is discussed, with insights from Jerry Spence's enlightening book. The best argument won is one that doesn't feel like a fight.They explore the perception of change and how a single country's decision can shift the global landscape. Embracing change and moving fluidly in a world in constant flux is important.Dean and Dan take a nostalgic trip through the transformative era of 1950 to 1980, discussing the assimilation of technological advancements like electricity, radio, television, cars, planes, and telephones.Exploration of the future of entertainment includes pondering whether YouTube could be the new generational torchbearer for cross-generational awareness of stars.The evolution of work is discussed, including the importance of strategic coaching in achieving success. The right people can make a world of difference. It's not just about working hard, but also about working smart.They explore how everything is made up by specific individuals, including the fear that gripped society at the advent of automobiles and how we've evolved to take speed for granted.They discuss the importance of winning arguments and how the best way to win is to not make it feel like an argument. It also explores how people perceive change differently.The podcast compares the 1950s and the present day in terms of success, discussing how quickly a book can be produced now, thanks to the internet and Zoom. The importance of having a designer who can understand and deliver what is desired is emphasized.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dan Sullivan welcome. We're being recorded, that's right. Welcome, always welcome. Dean JacksonWelcome to cloudland here, that's right. We're, we're always recording. Well we're always Everything is recorded. Dan SullivanYeah, nobody's in charge, and and life's not fair. Dean JacksonExactly right. I'm holding in my hand my Geometry for staying cool and calm book yeah it's very exciting. Dan SullivanYeah, this one has gotten Kind of surprising to me anyway. Just, it sort of clicks. Those three things seem to do some Mental geometry, you know, when you put the three of them together as a triangle. Yeah, yeah, yeah yeah. Dean JacksonI love it and the I was once the cartoons like that's my. You know my process for reading the book is. I like I open up the inside cover and I see the overview of the Graphical overview within cartoons and tells you the whole Everything you need to know, kind of just looking at it. I love this guessing and betting. It's very good. Then I go to the contents and I look at the titles of Chapters and I'm very interested in, and haven't gotten to yet, chapter 750 out of 8 billion. I'm not sure what that's, the cops. Yet but, then I go and I read the headlines, the chapters and the. You know your opening statements that you say about them. So, chapter one everything's made up. You realize that everything in the world is always made up by specific individuals. And then I skip to the cartoons, mm-hmm in between the chapters that I look at those and I see the Yep. Gandhi was making it up, confucius was making it up. Everybody seems to be that. They've been making it up since the beginning of time, right to three to today. Yeah, I'm making it up. Dan SullivanI love it. You're making it? Yeah, we, we've been making it up. This whole thing got made up. Dean JacksonYeah, but the interesting thing. Dan SullivanI mean, the interesting thing is that I have people say well, you know what about, like sacred books? And I said well, I said, and they said aren't they divinely inspired? And I said, yeah, they're a finally inspired, but it takes somebody to write them down. Right, Right then you and you, and you hope you hope they got it right. Yeah, yeah, but what it does is, I notice in the I just brought it up as a talking point in maybe five or six workshops, both free zone, in ten times and you can see people they have this almost like little mental jolt. They get a jolt and they say, wow, that's true, isn't? I said, yeah, so you can make things up, so you're freed up to make anything. I said everybody else does it, why don't you do it? And then nobody's in charge. And they said, well, what's in charge? I said rules are in charge. We make up rules and you know, send every situation, if people are cooperating and doing things together, make they make up rules. You know, not not necessarily at one time, but they gradually put up a set of rules. You know, if we approach things this way, things work. You know, think of traffic. You know think of if there were no rules. Dean JacksonRight, exactly, that's one of the frightening things about driving in India, say oh yeah, I was just thinking of India. Dan SullivanI mean, you don't need brakes, you just need a horn. Dean JacksonAnd get quick reflexes. Dan SullivanAnd and a lot of determination. Yeah, exactly. Dan SullivanSensor. You're right, you're first and you're right. These are all good things. Yeah, I was thinking about that one day. We were going, you know, on the Gardner Expressway in Toronto and we were, you know the traffic was flowing really, really quickly. You know it was 50 of these 50, you know 50 miles an hour and you know there were hundreds of cars In sight going both ways and I said, if you took somebody in time, traveled them back a century, back to 1923, and you put them in this situation, they, they would go catatonic in about 60 seconds. Just the Motion, yeah, yeah, and but we take it completely normal. And what normalizes it? We know, we know everybody else knows the rules. Dean JacksonYeah, I understood. I Think I remember reading that people when automobiles were first getting started, that people there was fear that your brain might explode at speed. Oh yeah, 30 miles an hour. Speaker 1Yeah, yeah. Dan SullivanYeah, well, and I think that there's. I Don't think that was a stupid worry, you know, we just had never, experienced. Nobody had ever experienced speed like that. You know, yeah, and I think one of the attractions of Maritime travel, let's say, two or three centuries ago, like one of those sailing ships with full sails and, you know, properly constructed, you know the whole structure of the boat was meant for speed and you know they could get up to, you know, if they had a tide with them and they have current with them and everything else, they get up to 30 miles an hour. You know, at some speeds, you know, and this were sailing ships, you know, and that must have been extraordinarily thrilling to. That was about it, for you know, all of human history, up until trains. Dean JacksonHorses, I guess I mean. Dan SullivanThink about probably about 30 horses, horses probably about 30, you know, they would be. They would be that that fast and you know. But then all of a sudden, geez, you know, you know they were getting in. And from the Wright brothers, in 1903, I think, the Wright brothers, their first flight, you know, which lasted about 15 seconds, and and to Even the second world war, at the end of the war, they were introducing jets that could fly 500, 450, 500 miles an hour. Let's just yeah. But we've just showed you that the human brain adjusted these things, we normalize. Yeah, you know, Well, number one skills that humans have is we can normalize new situations really quite quickly. Yeah, that's true. People saying you know this, all this AI stuff, yeah, I don't think our brains. So I said we'll normalize it just like we did anything else, you know we will normalize it. Dean JacksonIt's so. It's so true. I've been getting, I've been seeing a lot of you know, what I wouldn't call AI enabled. You know, you know I've been seeing a lot of AI content or outreach, and you can. I was thinking about Jerry Spence and he wrote a great book called how to Argue and Win Every Time, and he said that our brains are equipped with psychic tentacles that are reaching out and testing everything for truth and realness and congruence, and these psychic tentacles can detect what he calls the sin clank of the counterfeit. I thought that's the truth. Dan SullivanYou could tell that something was not written by a person. Yeah, I mean, on my birthday there was a company party for me. They do it all the time. Usually they lied to me in some way to think it's something else, and there's this big party. When they put it in your schedule, they're not gonna have to lie, and so, anyway, I go in and there's, this person gets up and, on behalf of the company, gives this very, very flattering talk about me. And I could tell she was five seconds into it, this chat, gpt, I could just tell. So afterwards I went up to her and I said, did you get a little art of AI help with that? And she said, yeah, I did a show. And I said, yeah, right, and you know, what's missing is that we have a feel that there's a heart there, there's a mind there, there's a soul there when it's human. Dean JacksonWhat do you know? You know what one of the what I take as one of the highest compliments I've ever received about an email that I sent is Kim White said to me, or Daniel said to me, that you know. He says I know that these emails that you're sending are sent to thousands of people, but when I got it I always think it feels like you're speaking right to me and that was really that was really something you know. As a guy who's a energy plumber worker, you know whose whole thing is being coming into energy, yeah. Dan SullivanWell, it's really interesting. We went to see we're in Chicago today and Joe and Eunice and Mike Koenigs were here early, so they come in for Monday and Tuesday, but they came in yesterday and then Daniel White was with us and we went down to the theater to see personality because Joe hadn't seen it and the others hadn't seen it and there was an extraordinary actress in this play, or I don't know her last name, but her first name is Alexandria, and she plays the role of Lloyd Price's wife and she turns out to be a complete and total scammer. Like she's getting them for his money, she's getting them for his celebrity and everything like that, and when he goes through rough times she gives him a rough time, you know, and anyway and then later on. she plays a completely different person who seems great. That's actually the person depicted in the play is Bertha Franklin, who is the, who is the older sister of Bertha Franklin, okay, and she seems this great hit to actually Janice Joplin became famous for her called A Piece of my Heart, and she just knocks it out. And then afterwards I meet her and it turns out she's 19 years old. You know, she's 19 years old and she's easily portraying someone in their 30s, you know. And as an actress, as a singer, the way she moves and everything, you get a sense that she's you know. And but I was introduced to her by Jeff Mattoff, who was the producer and writer of the play, and I said I wanna pay you a compliment and I said I want you to know how much I totally disliked you as the play won you. Just, we're just a horrible person. And she said, oh, oh, thank you very much. That feels so great. Dean JacksonThat feels great that you I love it, I love it yeah. Dan SullivanBecause she was supposed to. I mean, that's it calls for her. To be that type of person and she nailed it, but she's 19,. You know she's 19 years old and it was really quite you know, but you really, I mean I, but I spotted her from the moment she came on stage. This is a scammer. I can tell this person is a scammer. You know, oh, that's amazing, but I do think you're going back to the jury spent comment that you made. I'm gonna read that book. I'm always interested in winning. Dan SullivanI'm always interested in winning an argument, you know. Dean JacksonYeah, yeah, no, I would highly recommend. I mean, I tried to avoid. Dan SullivanI tried to avoid them, but I said you know I can't avoid them, I wanna win. Dean JacksonWell, and this is he's talking and this is like it's like one of my top five wisdom books ever, like it's, I think, one of the biggest impacts on me and his. Of course, you know who Jerry is the attorney, yeah, yeah, yeah, it's a defendant of Mel DeMarco's and the whole thing's never lost a case and the. You know he thinks in the proactive thing about. You know he's using argument in the sense of your idea. You're more persuasive, what you're more persuasive. Dean JacksonYou're a person. That's what the lawyers make an argument. What's your argument for your idea? here no. Dean JacksonAnd this is how he's presenting things, and it's just been such a such an amazing, such an amazing thing, so I would highly recommend it. Dan SullivanI've never experienced Dean Jacksonin an argument but, maybe it's all argument. Dean JacksonIt's all argument. That's what he's saying. That's exactly right, the best way to win is to win. Dan SullivanActually, you've never seen Dean when he wasn't arguing. Dean JacksonThat's right. That's it feels like that's the point of it. It's the best way to win an argument is to not make it feel like you're in an argument. Yes. Dan SullivanIt's just, you're in normal experience. Yeah, right, yeah, but the thing of normalizing. Peter DM Monace and I had a podcast about three weeks ago and he was talking about the future and everything else. I said you know one thing I've noticed? I said and I've got I'm closing in on 80 years of dealing with the future. You know probably didn't yeah, really. You know probably didn't really have it as a mental capacity 80 years of guessing and batting Six or yes, ain't batting, but I said, you know something when you get to the future, it's always normal, it always feels normal when you get to the future, yeah, no matter how different it was from the past. The moment you get there and you're and. I go back to your, the Jerry Spence line, that every second we're feeling out what's coming next. Okay, and so it's not like you suddenly went from white to black or you went from light to dark and then you went through infinite little second by second, gradations of adjusting yourself to a new set of circumstances. Yeah, yeah, yeah you are absolutely right and that's, you've closed down your thinking and you're not taking in the new stuff. You know, I mean, that's also possible. And then you know, I say people, people sense that something's changing in different ways. Some people, some people. All you need is to touch their head with a feather and they say oh, something new is happening. Some people. Dan Sullivanyou need a sledgehammer and some people need a Mack truck. Dean JacksonYes, exactly Wow. Yeah. Dan SullivanBut the big thing is that I'm super sensitive, you know, to changes of circumstances or something I notice is out of place or something's happening. And I get that sense about the whole world right now. And I think you know I'm very influenced by Peter Zion's take that we've been living in essentially an artificial world since the end of the Second World War and it's been overseen by one country and its military just to keep trade routes reliable and on time. And now that country's decided that they've done that for enough and they don't want to do that anymore and they want to get back to their own affairs. And everything vibrates and shakes just because of that one decision. Yeah. Dean JacksonYeah, that really is. I mean, you look at it, you think about it since the, it's true, right Since the. You know, I often think back then to that, the big change, the book from 1950. And. Dean JacksonI think if we were to look at the you know, the big change from you know, 1973 to 2023, that's been, that's really you think about all of the changes that are going to take place. And what I really wonder is are we entering into another phase of the period from you know, 1950 to 1980 where there's not a lot of, where it's more of a normalization? Right by 1950, what you were saying is it feels normal. By 1950, it felt normal that you have electricity and radio and you go to the movies, and you've got TV now and you've got an automobile and you're living in the suburbs and we're flying on planes and everybody's got a telephone. All those things felt probably normal. Dan SullivanWhy was it that I was in 1950 and felt normal to me? Felt normal to me Exactly, yeah. Dean JacksonSo you didn't feel the sense of why, then, how it was to go from, you know, not having these things to having them, and you enjoyed that 30 year period where, I mean, what would you call the difference between you know, like, do you buy into that premise that from 1950 to 1980, there weren't the same level of changes from 1900 to 1950, or was it just a mass of migrations? Dan SullivanYeah, I mean you can take cars, for example you know, Cars were kind of stylish up until about the early 50s and then they started taking on this very, very conforming they you know, they got a lot longer, they got a lot bigger and they were like rodeoids. Dean JacksonRight, right, exactly they can't. Dan Sullivanand that continued and meanwhile they were getting blindsided. In the 60s I probably started low in the 50s with Volkswagen, but then you started getting these really small sort of stylish imported cars, you know as they came over. And then they really got their clock cleaned in the 70s, you know, but there was. I mean you don't look back at that period, 1950 to 1980, as a particularly stylish or the only one I can think of that, and they really stuck to. their look was Corvette, corvette came in around 54, I think 1954 is when it came in. And it was, and Thunderbird came in at the same time. This was Ford. You know Chevy was Corvette and Ford was the Thunderbird, and then Thunderbird went all over the place. You know it changed every and then it disappeared and then they brought it back. But the Corvette if you look at a Corvette for this year 2023, and you look back at the original Corvette, you can see that this is the same car with numerous, you know, technological changes. But no, it's very definitely a Corvette today and it was a Corvette back there. They've made the only American car that I can think of that maintained its look over that long period of time, but it was great. It was great to begin with and they didn't screw it up, you know. But planes, you know. 1950s, you were already when the first 707, the first well, you had the DeHavilland comet. That was the British plane, was the first real no worthy, and that was around 1950. And they could do 550 miles an hour. And they do 550 miles an hour. Well, they still don't do that because that's the optimum speed for the combination of fuel, passengers, cargo, and that is 550, you know, I gotcha, yeah, but I think you're right, I think you're really right. And computers were coming in, but they weren't a big deal in 1980 yet, right. Dean JacksonExactly, there was the beginning of them. It was like you either. If you were looking back now, like on it, if you were paying attention, you would have seen the seed of everything was kind of getting into position. The transition from mainframe to personal computing. That was a big thing but it took a while to you know. It took another decade to get to that level. Dan SullivanYeah, really, television was still the trade networks. Dean JacksonThat's exactly it. I mean from 1950 to 1980, it was really just the three networks and that's where everybody had a very homogenous experience. You know everybody watched the same. You know I love Lucy and Guns Most. Ed Sullivan Show. Dan SullivanEd. Dean JacksonSullivan Show Exactly. Dan SullivanYeah, yeah. Dean JacksonSo when the Beatles came, all they had to do was be in one place. Yeah. Dean JacksonAnd on the Ed Sullivan Show they're automatically a rantic. Dan SullivanYou could see it in music too. Yeah, If you look at the last 10 years, let's say, of the biggest grossing concert tours, they're all guys, mostly guys who are in their 70s. Because they became famous. Dan SullivanThey became famous when there was a national audience. Yes, that's right, there's not a national audience for any particular star these days. Dean JacksonWell, that's where I was going with this that there is, in a way, that YouTube. Is that now for the new generations, right, like they're growing up? The kids that grew up now they all know who Mr Beast is, they all know Casey Neistat, they all know the top YouTube star way more than television. Dan SullivanWell, here's a question I have for you, though. What I noticed is that there was a continuity between the generations, in other words, that when Elvis came on, people in their 50s saw Elvis, people at five saw Elvis on the. Ed. Dean JacksonSullivan Show. Dan SullivanI don't think you have this cross generation awareness of great stars. Dean JacksonThat's true. That's exactly right, because nobody, not everybody's gathered around the television with their TV dinners watching the same shows all three generations and one now watching them with the kids and the parents and the grandparents. Oh, what are we going to watch on television tonight? They're often in the room with their iPods and their phones looking at their own individual, everybody's their own individual. Entertainment director. Dopamine dealer. Yeah, it's interesting. Dan SullivanMy sense and here I'm kind of interpreting the predictions that Peter Zion is making about the way the world's going to go on the future it's actually going to look quite a bit like the world looked like before the First World War, so back in 1914. So what he says is. There's now going to be regional markets and regional political alliances. He gives a series of examples of that Anywhere that the US pulls its military out of, and the first area where the US has pulled its military out of is the Middle East. There's no presence of the US military in the Eastern Mediterranean or the Red. Dean JacksonSea. Dan SullivanThe reason is the US is self-sufficient for oil. They're completely self-sufficient for oil and gas. The US is the lead exporter now of fossil fuels. I think, that's why the rest of the all of a sudden, there's this anti-fossil fuel movement. I mean it's one of the reasons. There's never one reason for anything. It's always a confluence of different forces. But the US was just doubled down on the Middle East because they needed the oil. The economy needed the oil, the world that they traded with needed the oil, so they had to protect the sources of oil. But fracking fracking is one of the great breakthroughs. They can get fuel out of the rocks and it's really good oil. It's really. I mean, it looks like baby oil when it comes out. It's like Johnson's baby oil. It's the purest, cleanest oil in the world because it's just oil. There's no grime and dirt and everything that comes up with it, just the oil comes up and then the gas comes along with it. And that changed the world. Dan SullivanI mean that just utterly changed the world. There's one event in the last 30 years, since the Soviet collapse, that changed the world. It was the fracking, the American fracking revolution and Texas Permian basis, because once the US doesn't need anybody else's fossil fuels, then they rethink their entire military, they rethink their entire political, they rethink their entire economic view towards the world and they're the spoon that stirs the global soup. Yeah, so I think that was a huge change and I think that a lot of the changes that are taking place right now are a function of that breakthrough. Because it's a transportation breakthrough, because you saw all you want about electricity those freighters aren't electric. Dean JacksonThat's true, but it's funny, the US military the staples are nuclear submarines and ships that can go forever. Dan SullivanSeven years, seven years without I think the subs are seven years. The aircraft carriers, I think, are about the same and they've had no killing accidents with those since 1953. So it's 70 years. They've had crises, but nobody's been killed. Dan SullivanThere's been no radiation and I think that's coming back in a big way. I think that they've Mike Wanler, who is a free zone terrific guy from Wyoming, and he's in the process of manufacturing these little micro reactors. I mean, people think of a nuclear reactor and that looks like the Taj Mahal, it looks like the US capital, it's like with huge smoke stacks. These are the size of a standard carrier box. So if you think they're 40 feet or 20 feet, the ones that go on board ship or they're on trains or they're on semis, and this is about 40 feet, so you can walk into it. It's probably about six feet, six feet by six, eight feet by eight feet. I don't know what the dimensions are exactly, but and it's a nuke, it's a little nuclear station. They use spent nuclear. They use this spent nuclear fuel or they have a new kind of salt compound that they use. So think of it. You're building a factory, like outside there's a lot of factories. I see the area north of Toronto now the number of warehouses and factories that are going in. They're immense. Up the 404 and up the 400. Dean JacksonAnd anyway. Dan SullivanBut the US is going. Us, Canada, mexico are going through a huge reindustrialization with new factories. But you're outside the city and you got a farm line. You got 600 acres of land and you built a factory on it. What you do is you bring in the little nuclear power plant first, and then the entire energy that's needed for building the factory is supplied by that little nuclear plant. And then when it's built, the nuclear plant powers the factory and it's manufacturing thing, and you don't go to the grid at all. You don't have to pull any electricity from the grid at all. Dean JacksonWow, that's a big deal. Totally self-contained, it is a big deal. Dan SullivanYeah, you're putting in a new housing development, I think it's north of Las Vegas they're building a new 100,000 person city. It's called the Galaxy City. It has put a nuclear, it has put in three or four of these little nuclear plants into it and you don't have to. You build the houses, you build the stores, you build the businesses, you build everything, but it comes from the little nuclear plant. I think that's breakthrough. Dan SullivanI think that's a breakthrough. Dean JacksonYeah, and that's the model of it, I guess, in process right now. Yeah. Dan SullivanYeah, actually, paul Van Dijn, who's a FreeZone member, has got the complete engineering contract for that new city. Wow. Dean JacksonYeah, these are amazing times, you know, like I think. But, they're completely normal. What does it look like now in a normalized world where you can literally go? Dan Sullivananywhere you tell people this sort of thing, they say, oh, that's interesting, that's interesting yeah. Yeah. Dan SullivanYankees went last night. Right exactly. Oh. Dan SullivanTaylor Swift. Taylor Swift, you know she's got 150 million hours. Now they're having trouble getting ticket story concerts now and they're stealing the pirating live stream from her concerts and I said, oh, that's interesting. Yeah, that's pretty cool. Dean JacksonYeah, I wonder. You know the? So if that is true, then if we're in a stage right now- where you know. I mean Cloudlandia is, less than you know, viably, 25 years old in the first 25 years of it here. Everything, all of these things are normalized here. If we equate right now 2023 with 1953 kind of thing that all the infrastructure of the big factories innovation wave. All of that was in place. We had, you know, radio, television, automobiles, movies, all of that. Whowhat's the similar playbook for thriving in this? You know, next 25 years? Where it's not, you know, I think. If you look at AI, I don't see anything on the horizon that is as big an innovation, possibly, as what the Internet and all of that has brought for us. Dan SullivanYeah, because AI is only meaningful because of the Internet. Dean JacksonRight, it's. I think the pinnacle achievement of the Internet is that we've gotten to a point where you know there's an artificial intelligence that knows everything that's happened on the Internet so far and can access. Dan SullivanNo it doesn't know anything that you want to find out. You can find out with a few prompts. Yeah, I think that's it. Dan SullivanIt doesn't think. It doesn't feel, it doesn't understand it just smells like sardars. Yeah, yeah, yeah. Dan SullivanI think that's a big deal. But you know, what really strikes me is the huge difference from the 1950s because I was, you know, fully active through that entire decade of the 1950s is that the way to succeed was to kind of be good at standardized, conforming activities where you were guaranteed employment. You were guaranteed you know, lifetime employment if you, you know, got into the right place, and it seems to me that that is 180 degrees changed. Dean JacksonYeah, yeah, that there's now. Dan Sullivanyou look, just be good at just just be good at nine word emails, that's right. Dean JacksonThat's the truth, isn't it? And that's it. Dan SullivanYeah, or little more creative new book every quarter. Dean JacksonYeah, so I think, what's going to be fun is to, you know, track the zeitgeist with your, with your trail of 90 minute books. That's kind of a you know how many is this? Now, which one is this? Dan SullivanThis is the one. The one you're reading is 34. And, and I'm just getting to the final stages of the 35. I do it by quarters, so it's quarter 34, book 34. And this is quarter 35. I did, I started on my um in my right, you know, within six months after my 70th birthday, and I said, you know, next 25 years, I think I'll write a hundred books. A hundred books, yeah. Dan SullivanYeah and uh, so I'm, I'm on track, you know, and um, but the the thing about it is is that, um, and we had the conversations back then of how fast you could, you know, turn out a book, and we had a little one week contest where we both created a book and one week, and you know, and uh, and and so the the whole point is that it's just a quarterly process, you know, as part of the it's just normalized. For a lot of people, writing a book is the scariest, scariest project of their, of their life, you know you know, right, yeah, um, uh, you know. On their gravestones says didn't get the book finished. Right, I mean you know, or uh, we're on chapter 38. Dan SullivanI said well, I saw that problem, just make each chapter a book. Yeah, right, exactly. Dan SullivanYeah, so the, I think the um thing is. But think about 1950. I couldn't even conceive of how you could turn out a book like that, you know yeah you know, it's all internet based teamwork. I mean, everything I do is internet. I've been cartoonist. I see him about once a year, you know personally. He lives in Prince Edward Island and, uh, the smallest of the Canadian provinces. Uh, way out, way out of these kind of Cape Coddage type of place. And you know and I see him. He's in Scotland. He's living for Scotland for two weeks tomorrow, so we'll have a little interruption. But uh, you know it's all on the internet he's, and zoom has been a wonderful breakthrough, you know. Yeah, he can actually draw the pictures. Dean JacksonDo you um? Do you storyboard the, the cartoons, or talk about what, what you're seeing for them? Dan SullivanNo no no, he just gets the rate on. You know, he gives a page on zoom so we're off to the side. You know our two little pictures are up to the side. And then he draws the two page outline, because there are always two pages in the book format. And then he we say you know, I think this starts in the center. I says I think something in the center and I think it's a person and the one thing we uh, at a certain point we just didn't pay any attention to the galley in the middle the you know the separation of the two pages we just treated it as a single page and that was a great right. Exactly, and then we um uh I have a fast filter that I've created laying out what the chapter headings are and what the context of the chapter is, and then we read it through and I talked to him and I said, okay, so what's this look like? You know what's this look like. You know where's it start. Where's the center of action? Yeah, center is a lower left hand corner, is it? And yeah, if you look through the cartoons to this one, you'll notice that the real energetic center of the cartoon moves around. Dean JacksonYeah, yes, I love it. I mean, I'm looking at the. Nobody's in charge, you're completely free with the, the arrows in the path and it's just. Yeah, I like that idea of just treating the whole two pages as one. Yeah, one thing that makes sense, yeah. Dan SullivanAnd if you um said to people you don't mind the separation between the pages and the middle because you have to do that for the book, and I said, yeah, I don't know they're, they're, they're. Their mind has eliminated that separating thing down the center of the human brain. Yeah, treats it as one thing you know. And I said oh no there's a separation down the middle of every cartoon picture and I said really, and I said yeah, look. And they said, oh my, I never saw it. Right, that's great yeah. Dean JacksonIt's very obvious in the what the world is made up by you. Yeah, just big circle. But as you're looking at it, it looks like one one thing I like this I'm, you know, I have a um, you got to have a wonderful designer who, uh, you know, can do these kind of things. It's so, uh, it's so nice to be able to articulate with words what you're looking for and have somebody be able to interpret that and deliver what you're looking for, you know. Dan SullivanWell, the interesting thing is, uh, t um, uh, we have two kind of artistic skills with Amish. Amish is Amish, mcdonald is my cartoonist name, and we've been working together now for you know long, long time, you know. But the other thing that's happened is the technology has gotten so good, okay, and uh, we were just finishing one off before he took off for Scotland and literally um, dean, I could say I said okay, let's put that into the complete color spectrum, and he hit a button and the whole background was a complete color, you know, sort of like a. It went from the colors of the spectrum and but it was sort of a continuous change. You know, it wasn't right, uh, separate colors. And I said, okay, now uh, the characters here. I said let's move the characters around a little, and he moved them around and everything like that. And I can remember first working with my first computer artist back in 1990, let's say, and the changes that Hamish and I just made in about. I would say two minutes would take two and a half days. Dean JacksonYeah, and that amazing right. Dan SullivanChip speed and the great capabilities of software, you know, yeah, and it's. I mean it just goes together. I mean we used to, we used to take about um, I would say it would take about three days, three days of three, the three days work to get a cartoon done, and now we do the storyboard and he checks in the next day and he's got it almost completed. Artwork. Mm, hmm. Dean JacksonYeah, so, uh, that's great, yeah, that's great. Dan SullivanAnd I think that's a I. You know the fact that he can do that, and uh actual intelligence right? Yeah Well, evan Ryan, who was one of our panel speakers on a, he's got a neat little book and we're going to send it out. Maybe you already have it, but it's called AI as a teammate. Okay, and uh, he's putting our entire company, 130 of our team members, through uh starting in September, and it's six modules, two hours each, and all they do is analyze their work between what's their unique ability and what shouldn't. Somebody else could do, so anything a who can do. Then you find the AI who, who can actually do it without having to hire another person. Dean JacksonOh, nice, I mean. So that's yeah, talking about being able to for people to uh multiply, you know yeah. Dan SullivanYeah. But he says, uh, people freak out about this word AI. He says zoom is AI. He said the internet is the AI. He said you know all the programs you use on the computer you know already from you, know from Apple or from ours are mostly Apple, you know in design is artificial intelligence. He says it's just automation. He says don't talk about artificial intelligence. He says it's just automated. Okay A machine function can do what a person used to be able to do. He says that's all that it is. And he said you know, that's been going on for a long time. Dean JacksonYeah, well, and you still have to just think about what you're trying to do. Yeah, you still have to understand what the outcome you want. Yeah, yeah. Dan SullivanYeah. Yeah. Dan SullivanThat's the big skill. Dean JacksonThe big skill is being able to identify what you want. Dan SullivanYeah, yeah, that is the skill of skills that is. That is that is. Yeah, yeah, yeah. How many years? Dean Jacksondid you do that every day? You said, well, it wouldn't be the same without our appearance from theory. Dan SullivanYeah, Well, it just shows you that you know that there's real progress to be made in that field, Anyway, anyway, yeah, I did 25 years. Dean JacksonI have 25 years every day. Dan SullivanWhat do I want? Every day for except for 12. Dan SullivanSo there's 9,131 days and 25 years. And I did it 9,119 days and you know and and and and. What I got really good at over that period is just, in any situation, kind of knowing what I want, you know and and and. The one thing I cut off of you know I want this and the next. If you wrote that down for an AI program, they'd say the next word is because. And I said I just leave the because off because I want the truth, because is some sort of fiction. I'm making it up to make it. Everything is made up. Yeah, yeah, everything is made up, yeah. And so so I got real good at that and, you know, my life changed from the first day to the 25th day. My life really changed. Coach came into existence, my partnership with Babs came into existence, strategies, strategy circle, and then a whole bunch of other tools came into existence, you know. So, yeah, it's a great skill. I mean, if you know, if, how would these? Dean Jacksonis there? What were the? Were there any particular prompts? Let's call it in modern terms that you would use or or no, I just I would go through that process yeah. Dan SullivanWell, I just had to do this every day. You know that that was I committed myself. I had just gone through a divorce and a bankruptcy on the same day, in August of 1978. And I said you know, the only way I'm going to come to grips with this is to take total responsibility for what's happened up until now. So no blaming anyone else, no saying and no going back and reworking it. If only I had done. I said, let's just accept it, that and that I wasn't. And I said, I came to the conclusion all that bad stuff had happened because I wasn't telling myself what I wanted. Okay, I was expecting other people to tell me what. Dean JacksonI wanted and. Dan SullivanI said so next 25 years, I'm just going to get really good at telling myself what I actually want and that's it. That's. That was the only requirement and it could be a set it had to be at least a sentence. It could be a whole page, it could be two pages, but it had to be at least a sentence once a day, and I just did it for. I just did it for. I had notebook after notebook after notebook after notebook. And yeah and we had a flood, you know, in our business last August and all these files were in the basement. That got flooded and disrupted and they're all gone all the, all the files, all my notes are gone and I feel so, and I feel so freed up. Right right. Dan SullivanDid you ever? Look at those Did you ever. No no, never went back and the and the reason is it was the skill. Dan Sullivanit was the skill I was developing. That wasn't what I wrote down, Right yeah. Dean JacksonYeah, yeah, this is that's really but we went to Matt. Dan Sullivanif I hadn't done that, I wouldn't never been in position to me to Because you never would have started strategic coach or never would have gotten off the ground, started looking for certain kinds of people. Right. Dan SullivanYou being one of them. Well, I'm glad you're here I wanted someone who is incredibly smart, and if only he'd apply himself. Dean JacksonAnd a lot of them. You want a lot of those people. Dan SullivanYeah, and money comes easy, money comes easy. Yeah, the great ones, and once they have a purpose, the money flows, yeah. So anyway, I got to jump early because I have a little bit of a question, Okay my friend Daniel Wait in about five minutes but real pleasure. Yeah, thanks for the feedback on the geometry book. You know, this one surprised me. You know, this one caught me by surprise. Dean JacksonWell, it's fantastic, like I was curious what it was going to be about. You know, when you look at the, just the title geometry for staying cool and calm. And now, as I look through the content, this is my. I'm going to pretend I'm hopping on a flight to Chicago right now. Yeah, toronto, and read the whole book in one hour. That's my, that's my next hour right now, yeah, good. Dan SullivanAlrighty. I got a question yeah, thank you very much. Dean JacksonNext week I'm good. Okay, good, me too. Dan SullivanBye, okay, bye. -
In this episode of Cloudlandia, we journey through cottage renovations, explore the landscapes of North America, and decode the power of vision and reach in building successful ventures.
SHOW HIGHLIGHTSThe episode begins with a discussion about cottage renovations, exploring the landscapes of North America, and building successful ventures.The hosts discuss the renovation projects of Mr. Sullivan and Mr. Jackson, the smoky Quebec forest, and the history of the Canadian forest industry.Insight from Peter Zion suggests that even if the U.S. population doubled, there would still be room to spare, and Florida's unspoiled grapefruits are also discussed.They introduce a useful tool called the FAST filter, a quick 15-minute method to help evaluate the success potential of any project.The episode covers three fascinating life roles: everything is invented by someone, no one is really in charge, and life isn't always fair.Productivity strategies involving intense physical feats are discussed, along with the hosts' experiences with rising early and its surprising effects.Steve Jobs' philosophy of creating technology that's not only functional but also beautiful and user-friendly is another compelling topic.The hosts critique Bud Light's marketing choices and emphasize the importance of getting feedback from the right audience.The episode explores the concept of being the buyer in ventures, with examples from Mr Beast's Cloudlandia and the strategic approach of Prime energy drink.Finally, the hosts emphasize the importance of maintaining quality control for your product, finding the right partnerships, and understanding that everything in life and business is a guess and a bet.Links:
TRANSCRIPT
WelcomeToCloudlandia.com
StrategicCoach.com
DeanJackson.com
ListingAgentLifestyle.com(AI transcript provided as supporting material and may contain errors)
Dean JacksonMr Sullivan. Dan SullivanAh, Mr Jackson, are you enjoying your play show four seasons. Dean JacksonYes. I'll tell you what it's so nice that everything's done now. It's like having a new renovation. We got new carpet, new hardwood, new wallpaper in the kitchen. Everything's all fantastic. Done now, finally. We're excited about that. How about you? Dan Sullivanyou're up at two o'clock it's yes, I am, yeah, and it's been spectacular. We've done really, really great, you know, sort of that idyllic cottage, culture, weather and yeah and although it was very smoky for the first two days. Oh yeah, Because we have Quebec, you know yes. Dean JacksonIn. Dan SullivanCanada, in Canada, you always play with that Quebec. Dean JacksonThat's right, that's right. It was just separate already. Come on, yeah, yeah. Dan SullivanBut this is a big forest area on the very west side of Quebec which is basically forest. You know, hundreds of square miles of forest. So even though it was a major fire there was, it didn't affect any towns at all because there are no towns. Dean JacksonRight, right, the Great Wilderness. Dan SullivanThere is so much nature in this country. Yes, absolutely. Dean JacksonYeah, yeah, how's your construction project going? Dan SullivanWell, we, you know the wheels of government approvals here really grind very slowly, and so we have to get a demolition. We have to get a demolition thing first, and we're going to have it done after the college season, the cottage season is over, and it'll be that'll. You know, that doesn't take very long, that takes a week or two. And then we have to really get the cottage fine tuned. The new design this is second. For those who are listening, this is a joining property that we have with our main tree, so we'll have about 300 feet of frontage on the water with a two, and they go around a bend, and so one of them is facing sort of more west than south and one of them is more south, so there's a curve. Dean JacksonAnd this is old rock. Dan SullivanThis is, you know, this is Canadian shield rock. Yeah, and this is 4 million years old rock and it's. It's a very striking locale, you know and. Muskoka, of course, is the great cottage country. We're in Halliburton, which is to the east. It's about you know it's about an hour's drive to the east and this was the great forest industry part of Canada like 1800. And the. British Navy came. The British Navy's ships were mainly wood from this area. Dean JacksonOh well, they had a huge number. Dan SullivanIt was the number one industry in Canada, in what is now Canada, in the 1800. And yeah, and of course they thought, you know, there was just so much natural resource that they just cut and cut and cut. And then somebody said you know, maybe we should replant. Dean JacksonWe're going to run out of wood. Yeah, exactly. Dan SullivanYeah, well, yeah, I mean, but it goes on forever. I mean it's not just here in Ontario, it's in Quebec, it's in when you get to Manitoba. You know you have all that and it's just goes on forever. So you know, it's no wonder that you know the big complaint about modern Canadians and modern Americans, how wasteful they are. Well, when you've lived your whole culture where you couldn't run out of things. It doesn't make you particularly, you know, stingy. It doesn't make you, yeah. So but I was thinking about that, that interesting statistic from Peter Zion that if you doubled the population of the United States, you know, sort of spreading the new population across the entire country, it would still feel. And you got to 650 million, 616 million. If you got there, the country would still feel pretty empty. Dean JacksonYeah you know it's so funny, like I did a when just up and I were doing all the big real estate seminars, we were very sort of Western, western United States. you know, weighted, we were doing more. You know over half of the events were in. You know, in California We'd do Phoenix and Palm Springs and LA and San Francisco and Seattle and Denver and you know that kind of all on the Western side and I was making the argument for more East Coast events and got a satellite view of the US by light source. Have you ever seen that map that showed light and you could draw a line, like at the Rocky, like you're right up the middle of the country, and it looked like just the entire right side was lit up, where all the population is Over on the east side very much. And you're saying that makes total sense with Peter Zayam, that you could kind of fold that over even onto the west side, especially in the western United States, there's nothing and that would make no difference. But out of even Florida, if you look at Florida right now, there's 22 million people right now. We're projected for 29 million by 2030. So we're growing up to 15 million people a day right now. But the most of Florida, the entire middle of Florida, is basically the outback. I mean you can drive for miles and miles and not see anything. Dan SullivanWe were way back in the 70s. I went on a trip to Florida and it was on the west side. We were staying in Lakeland Florida. And we had a friend there who was a cattle breeder but he had gotten interested in citrus fruit so he had big grapefruit. But he was in a cooperative so all the work was done by the workers in the cooperative. And the neat thing about grapefruit is that it doesn't spoil on the trees. Oranges- and grapefruits. you can leave them hanging there for as long as you want, they don't spoil. So it gives you some really good timing as far as when to pick and sell. And he was canny. He was kind of like just a canny person. He understood cattle. But we went to a cattle ranch in the middle of Florida and it's like the in the lower 48 states, like the number three cattle ranch in the United. Dean JacksonStates. Dan SullivanIt just went on. I mean, we got on the ranch and then it was 30 miles to the homestead, you know we had to drive 30 miles. Once we were on the ranch, but it was right down in the middle, just above the Everglades, and so what we saw is a lot of pigs. You know, there were hundreds and thousands of cattle, but there were a lot of pigs and they just seemed to be wandering around. And so my friend yes, no, no, they were domestic, they were domestic but they yeah they didn't last long enough to go wild, you know. And anyway, he said I said what are all the pigs for? This is a cattle ranch. And he says, well, you know, yeah, you can have beef every night for so long, and he just want to change. And so we go out and just roast up a couple of pigs and eat that. And I said, well, I don't think there's no fences. And I said you don't worry about them. He says, well, how are they going to get off the ranch? Dean JacksonWe had to go 30 miles. Dan SullivanThat's a real trip for a short-legged pig, you know. Dean JacksonRight right, right right. Dan SullivanBut anyway, the sheer size, and this is, you know, psychologically, if you go back, the huge difference between the New World and the Old World. If you think about Europe, where every square inch of landscape is surveyed and owned and is populated, I mean I think Holland has the greatest density in any country in the world, even more so than some of the Asian countries. Oh really, wow. And yeah, and then they come to this New World and they just give you 100 acres. You know, like, here we're just going to basically for almost nothing. We're going to give you 100 acres and see what you, if you make an improvement on it over the next five years, then you own the. We'll give you the land for life. You know, and everything like that. And what a draw that must have been for people who had nothing in Europe, especially in. Dean JacksonEurope. Dan SullivanYeah, you know, if you can make it across the ocean, we'll give you land and the New World. Yeah, and if all that's taken where you are, then just go another 50 miles to the west. There's a lot and my sense is the frontier took from 1620, jamestown, you know, the first permanent settlement in town, virginia, to 1890,. When they finally surveyed the last bed of whichever western territory, it was In 1890, they, it was all surveyed and they said the frontier is now officially over. You know, we have no more frontier and but that 270 years, really, I put an incredible stamp on probably what would you say? 15 years per generation, even let's say 20 years per generation, so 20, you know it's about 15 generations. And that probably just put a permanent stamp on psyche of the Americans. Yeah, you look at the. Dean JacksonI mean it's amazing now if you take the parallel and you bring it into Cloudlandia, if you count Jamestown, if Jamestown was 1996, you know when everybody started kind of landing in Cloudlandia even though there was no infrastructure, really there was no, you know, no electricity, no, all of that stuff. You look at the highway system and we liken the development of Cloudlandia over, you know, a generation and a half here. Dan SullivanWell, and that's, and we're never going to run out. Dean JacksonThat's the amazing thing. Well, there's an infinitely. Dan SullivanThere's an infinitely expanding frontier in Cloudlandia and you're not trespassing. You're not really trespassing in the same way you do on the mainland, right yeah. Dean JacksonAnd I think that's why? 0Dan Sullivanyou know the chat GPT took over. You know which is the latest new adventure in Cloudlandia is chat GPT that if you look at the numbers, they say 100 million. Right away, 100 million people are using it and I said but not everywhere, not everywhere and my sense is that it's. I was just breaking it down. I said it's mostly Americans or people connected to it. There are people connected to America digitally. It's probably males, they're probably single and they're probably between 25 and 45. And they just want to go places where nobody's gone before. And this is they got a vehicle for doing this, and that's the frontier, that's the frontier mentality. Dean JacksonWhat's beyond the? Dan Sullivansettled territory. What's beyond the settled territory? Dean JacksonRight, right, right. And what are you going to settle on the territory? I mean, this is the really. This is the thing. It's such amazing times, like a couple of things that that have jumped out over the last little bit here. Here I just saw that Mr B Again now with feastable new company is chocolate. Your confection company is global. Now They've got in there all over the world. They've taken over the United States and things. And I read what happened in the last few weeks is Mr Beast has sort of soured a little bit on on Mr Beast burger as a as a collaboration, in that he can't control the quality of what the product is being delivered. Right. There's a little variation because it's going, you know, it's expanded so quickly and there's so many restaurants making the, you know, making his burgers, making the menu, and that was a collaboration largely driven by someone coming to him with that like virtual dining concepts. But Robert Earl was the driver of that. And so, if we take the VCR formula, robert Earl went to Mr Beast with the capability offering to bring him into the burger business with tapping him in his range Right. Dan SullivanSo it wasn't there. Dean JacksonIt wasn't driven by Mr Beast and it wasn't Mr Beast capability to to do the thing. Now feastable. What they did was they started with division and they sought out the capability and they're the. It reminded me of your always be the buyer. That there's a difference where, with your the visionary, you're the buyer of this Right. Your your partnering with a capability that, if you have the vision and the reach, partnering with the capability is that's kind of the power position and the difference between feastables, which is packaged goods that you can 100% controlled quality of, and then partnering with Walmart as reach to multiply the reach that you have a physical you know Mr Beast's Cloudlandia reach with an outlet at the largest footprint retailer reach in the country Makes a huge, huge difference. It's a product-based thing. I look at prime. There's another major story in the VCR world right now, which is prime energy drink, which was driven by Logan Paul and KSI another you know, two big global YouTubers who have partnered to make this energy drink and they're, you know, last year sold 250 million dollars of this energy drink and now they are kind of funny how this the you know it's like VCR squared. They are now as an entity, a capability, partnering with other big reach outlets like they. They're the official hydration of USC, the ultimate fighter competition, the Dana White big MMA thing, and they were just announced as the official hydration of the Barcelona football club, which is a huge international thing, and they did it with Manchester United and those guys are there's no limit to where that's going A package, good product that they're the driver of the. Dan SullivanWell, and, as you said, the central issue here is quality control. Yes yes, I mean a shitty restaurant. Anyway can produce shitty, mr Beesburgers. Dean JacksonThat's exactly what I mean. Yes, that's the thing, right that you're, rather than having something that you can just deliver to somebody in the experience, the unboxing, it's only just distributed to some. Dan SullivanWell, you know my newest quarterly book is called the Geometry for Staying Cool and Calm, and one of the there's three roles which we've You've very kindly talked about on the podcast. The three roles are everything's made up by someone sometime. Okay, sometimes someone made up something, so things that are thousands of years old, it was still. Someone at some time made this up. Somebody wrote it down, you know. And somebody said, well, what about the Bible? And I said somebody wrote it down. You know it was just a discussion until somebody wrote it down, somebody. Okay, so the big thing is that if you take the three roles, everything's made up. Nobody's in charge, and number three, life's not fair. There's some byproducts that come out of that, and number one of the things that come out of that is it's all guessing and betting. So, the future is all about betting. Yeah, the future is all guessing and betting, you know. And so when you hear somebody this is very definitely technology is going in this direction what you have is someone telling you that they're guessing on something and they want you to bet on it. And so this whole notion that the future is predetermined is silly, because even with Mr Beast, who knows the power of YouTube I mean, he's proven that he knows the power, just with his community is hundreds, you know more than 100 million, but he's guessing what he can do with that community and he's betting. So Mr Beast, mr Beastburger was a bet, okay, and took up time, took up energy, took up skills, took up probably some money, and with him it's not so much money, it's just how does he want to spend his time, you know that's really, I think, his biggest thing is not wasting time, you know but he just tested on something. And now one thing he's learned we have to control the product. That's. That's a useful learning. I'm sure he didn't lose any money on Mr Beastburger he's still going strong still going strong. Dean JacksonBut he's just losing. Like it was an interesting thing, he tweeted that you know that he can't. You know virtual diving solutions won't let him out of the, they won't let him out of the contract or he can't stop. Even he said you know I can't, my partners won't let me stop, even though it's bad for my brand, you know which is really interesting Well he's at 20, you know, at 26,. Dan SullivanI'm not sure his exact age, but 24, 26. He's learned a powerful lesson that applies for the rest of his life. You got to be the owner. Dean JacksonYes, always be the buyer. Dan SullivanYes, yeah, yeah, and you know he just learned it. I mean, I didn't learn that until I was in my 50s. I'm a committed learner, but sometimes I'm a slow learner. I've got a tool variation for you, OK. Ok, and this was prompted by your raising the topic of Dean Landia. So I've always kind of liked the tool we have called the FAST filter rather than the big impact filter. Yeah, and the FAST filter. The FAST filter, you just write down here's the project, here's the best result, here's the worst result and here are five success criteria. And for all practical purposes. It does 90% of what the impact filter does, but in about half the time about half the time. So you and I are people of a quickness nature that we've got 15 minutes or we lose interest. So I go for a tool that only takes 15 minutes. But here's the thing, and this is a question for you. But I'll just tell you what I did Of all the profiles that we've done the Colby profile, we've done in coach, we've done the Colby profile, we've done Myers-Briggs, we've done Desk. You know D-S-I-D-I-Z, we've print and we've just done the working genius. And everybody in FreeZone is going to get that in the next quarter. We're just sending it out in September, everybody and just go do that profile and they can do that with their teams, and you know the whole thing. But of all of them and I didn't mention it yet, but the one that really struck home for me was the Strength Finder, which came out of the Gallup organization. So my five strengths are number one ideation. You know that if I'm going to take action on something, it'll be on an idea. Number two maximizer. I'm interested in ideas that don't take average things and make them better. I'm only interested in things that take already extraordinary people and make them even more productive. So, maximizer. Number three, self-assurance is that personally, I don't think I can ever get into trouble with a new idea. You know that I always have confidence that you know it'll either work or I'll get some learning out of it. But there's no loss with coming up with a new idea. And number four is context. Is that I'm passionate about how this connects to everything. So if I create something, I immediately want to know how does this connect to everything else I've done? And number five is activator, that there's no idea we're spending any time if it does not lead to action. Dean JacksonSo those are my thoughts. Dan SullivanAnd you know, experience and the observation of my team would pretty well prove it out that there isn't any one, any other strength on the list of 34, these are the top five out of 34. That would replace one of the ones that are in the top five. Okay, and that's good enough for me. That's good enough for me. I said I don't think so either, and so what I did is that on the stra, on the fast filter, you have five success criteria, so I just put in the five, you know ideation, multiple maximizer, self assurance, context and activator. And then I think of a particular project and I said, okay, so what's the central idea here? What's the central idea here? Ideation, okay, and really make a big jump with it. Maximizer number three that this will, if you pull this off as the real jump in your self assurance, okay, number this actually connects with about five other things that I'm doing, or 10 other things that I'm doing. That's context and number five, activator, and I can immediately see that I can take this action within the next day or two. And then I go back and I write worse result of doing this, best result. So I do it backwards, I do the five success criteria first and then I do worse result and said ah, this is just one of your another hair brain scheme that you get all excited about and you distract a lot of other people. I tell the whole story how this is just puts me in the ditch like other. And then I go to the best result and I said this is a breakout moment in my entire 17 to 29 year life and everything and away we go. And so I just wondered did you do the strength finder, did you? Dean JacksonI did years ago and it's for ideation, ideation was at the top of my. Dan SullivanYeah, we're both ideation which probably people could guess yes. And that's what it's interesting, but it'd be interesting because you've got the fast filter on your website. You just yeah, but all you do is that you the first word in the five success criteria are the five strength finders, you just put the first word and then you say and you know, and you can see what that, their explanation of each of those are. But you kind of know anyway. But I'm noticing that it does amazing things with projects. First of all, it gives you an incredible amount of immediate motivation to do the project because it checks off all the boxes where you get energy. Anyway, I just thought it would. Dean JacksonSo everybody would put in the fast filter, they would feed their five. Their five strength finders. Dan SullivanWith their five strength finders. So it custom designs it immediately that you're only doing this project for your purposes. Dean JacksonYes, where could I find my strength finder again, oh. Dan SullivanJulia Waller. I'm at the cottage and she's in the next cottage. I'll just, I'll see her tonight and I'll just said could you just look up Dean Dean Jackson's strength finders? Okay, great, and if she can't, she'll just give you their contact information. I mean, you do it over again. It's $35, $40, something like that. Dean JacksonSo you know you you gotta do it, but it's a very, I think you know, do four or five of them. Dan SullivanJust take that random, just take five projects and run it through. And you see that it makes you into the total buyer of everything that you do. I don't go into this unless it checks off my five strength finder boxes. I'm not devoting an ounce of energy unless it checks off my boxes, and I think that's as good a definition of what being a buyer for you means as it does you know, anyway, so just thought you'd be interested in that. Dean JacksonYeah, I'm very fascinated by that because that I've gone through and I've had a buddy on my team through the working genius and James probably put together a team profile that shows a map of where everybody is on your team. So when you're building, you're kind of the next thing. When you're going forward with a project, I know that we need all of the widgets, you know we need everybody, somebody's genius in every aspect of it to get it all the way through, all the way from wonder to synastomy, somebody to follow through with it, and so that's kind of a. I like all these combinations. Dan SullivanI love what you're looking for, what I'm looking for is just the one tool that works everywhere. You know, I mean I created lots of you know and coach. We've created lots of tools, but I'm just always looking for the one tool that's a really fast tool. That's just the starting point for everything. You know, just yeah, and you know it's like Jack Pell. I'm talking to Billy Crystal and you know Billy Crystal and he said I'm going to give you, billy, I'm going to give you the secret of life. And he holds up his finger, one finger, and Billy Crystal says your finger is the secret to life. And he says yeah, but we're all looking. I mean, especially if you're AD and you're a 10, quick start and ideation is your number one strike fighter, you're subject to a lot of distractions, yeah. Dean JacksonLike hourly, like hourly. Dan SullivanYeah, yeah, and sometimes in the middle of the night and so funny that that was where. Dean JacksonOh, by the way, michael. Dan SullivanBruce. I'm meeting weekly with Michael Bruce and he just wanted to pass on his best wishes to you. Oh good, we had some conversations where he's really good at what he's really good. I tell you he's really really good at what he does. Yeah, For the listeners, this is a great sleep psychologist named Michael Bruce. He lives in Hermosa Beach, California, and yeah. And I'm going through a 12 week program with him where I have to diary my sleep every night in the morning. I do that and the whole thing is to get me two things. One is to establish a regular get up time for me which is five o'clock. So this is really good, because I'm in my just finishing my fourth week now and I've gotten up at five o'clock every morning for 28 days and then he won't let you go to bed earlier. I'm at 10 30 now, so I get six and a half hours sleep. But the ultimate goal here is one is that I always have a wake up time that's predictable, so that my system kicks in and creates the sleep drive during the day. I don't have to use meds at night. And I'm down to half of my meds after four weeks. So in just four weeks. I'm off half and then during the day I don't have to use Adderall to propel me for the whole day. So I have an early morning slow release. I have a slow release that I take right away. He's leaving that alone. And at night I have a lunesta that I take just to start the night, and he's leaving that alone. He's gotten rid of the halfway, the two thirds through the night sonata, so that's gone. And my daytime Adderall, like let's say, afternoon, that's gone. So I pre-dropped two of them in four weeks, so it's really good. Dean JacksonDid you get a chance to experiment with telling yourself you could be being happy that you get to have the best two hours of sleep? Two hours here when you wake up. I've tried that. Dan SullivanI've tried that, you know, but that's a trick that we had. There's this mad, crazy sort of like survival thing I forget what it's called, but where you go four weeks and you're a team of four One of them has to be a woman and you have to climb mountains, you have to swim across you know straights of water, you have to go through jungle and everything else, and you only have 24, 96 hours to pull it off and they have tricks, and one of the tricks is they go on two hours of sleep per night, but it's the last two hours before sunrise and if you wake up at sunrise, your body thinks that you, for four days, your body can pull you, or your mind can pull your body into believing you got full night's sleep four nights in a row, and then it falls apart on the fifth day. Really, you go one. Yeah, yeah, so it's an interesting. Dean JacksonAnd that you're, that, you know, limiting to six and a half hours, or whatever that worked out to be, yeah, yeah. Dan SullivanBut this is not forever, this is just to get me through this period and I think I think I'm probably at my limit right now. I don't think he's going to push it any further, and but he might. And first it was seven hours, then it was so it was 10 o'clock and then it was 1015 and now it's 1030. So we'll see I've had lots of energy and I've gotten lots of things done. Dean JacksonBut what I've done is wherever, why. I'm curious about why five am. Is that? No, you choose that. Dan SullivanYou choose that. No, you choose that, you choose that, but then it's that's what it is. So he said you get up anywhere from four to five, 30. But if you had to do it every morning, which would you do? And he's the upside. Both agreed we do it at five o'clock and he says good, so five is fixed. So regardless of when you go to bed although I'm not going to let you go to bed earlier than 10 o'clock, the one time we did, we went to see Jeff Maddox, Premier play a Premier week personality in Chicago, which is a dynamite play and musical, and he, we got home at two o'clock in the morning. It was downtown and we went out afterwards and I said Baps, there's no way we're getting up at five o'clock, so we just got up at nine o'clock because we had to get to the airport to play home. Dean JacksonI said, you know, every once in a while. Dan SullivanI'm just going to. I mean, yeah, rows aren't any good if you can't make exceptions. Right, right, right. Dean JacksonYeah, my, I would love, like I think, that my natural if I just look at my natural cycle, it would probably be it would eight hour period, it would probably be 11 to 7 would be my natural preferred. I think that's like the person, yep yep, I think everybody's rhythm for me. Dan SullivanIt doesn't matter just his whole point is it doesn't matter what the hours are, just so that you stick with it, because your body adjusts and then adjusts its system. But if you're all over, the map with it your body, then you get all sorts of sleep disorders and right, right, right yeah. But I'm from childhood I've been an early riser, you know farm boy, you were at the break of dawn and you know I was in sports going through schools. You were too, but you got up early. You had morning practices and and it was in the army, army you get up at, you know you get a six, six o'clock, you know so you know I was just used to it and and I find that most creative before noon. You know I get most my creative creativity. I can talk endlessly after three o'clock, but don't ask me to create anything in the afternoon. Dean JacksonThat's funny. I have a second, like if I were to say I have a second period of period, you know, like three or four in the afternoon till six or seven. That's like a really good. If I just look at my, you know, biorethm or whatever it's first thing in the morning, you know, till noon, and then another, I think the European, you know the fiesta model is like the perfect thing, I think. You know. Get, get up, do what you do creative work. Dan SullivanWell, you've got forward a heat. You got forward a heat to blame on it, even though you're in air conditioning. But you know, you know I think it's a light thing too how much light you get. You get way more light than we do in Toronto during the year. Dean JacksonYou know it's fun the way that you and I talk about these things. You know different approaches to it, but part of the thing, I guess, is picking the game that you like in the way that you like to play the game and establishing your life around it, you know, just fitting it into what you're natural and not everybody's the same, like like you. For you, I don't like the idea of waking up at five o'clock. Even you know Robin Sharma. Do you know Robin Sharma wrote the five AM club, so I had lunch at the table I sure don't want to. Dan SullivanI'll get up at five, but I'm not going to be a member of the club at five o'clock. Dean JacksonExactly the five AM club. Dan SullivanAre you kidding? Dean JacksonI said you know it's so funny that everybody tries to in personal development. It feels like everybody tries to pigeonhole you into their method of you got to get up at five AM and if your dreams aren't big enough to get you bouncing out of bed in the morning, you know. Dan SullivanThe last time I saw Robin was at the Soho hotel in London, and he just happened to be in the restaurant when I was there, so we pulled up a table. You know, we got a table together and I was talking. He was saying, you know, he was sort of at a decision point in his. You know what he was doing and you know that every he had stages and he was at the end of one of his stages and he was and I said, robin, maybe it's time for the monk to buy a new Ferrari. Dean JacksonThat's right, I love it. So for everybody listening Robin Sharma, very famously, first thing, wrote a book called the Monk. We sold his Ferrari and that's great, that's my favorite. Ferrari. Dan SullivanI think that's fantastic Dan His language, so he wouldn't, it's his language so he would know what that means. Dean Jacksonyou know Of course, and it was just so perfectly appropriate, like once you, you know it's so funny that the you know I think about that often and for the last 25 years, or 23 years, my go-to I know I'm being successful when I've been. You know, I wake up every day and ask what would I like to do today? And maybe it's time that I wake up and ask myself what would I like to do tomorrow instead of doing and do the thing that I need to wake up. Dan SullivanI wake up every day and I know exactly what I'm doing for the day and that's another variation, not that you'd want to make this the main course, but just for sort of space. Is you wake up in the morning and say what am I glad I didn't do yesterday? Ah right, exactly. Dean JacksonPhew, that was close. Dan SullivanI almost did that. I almost did that and I didn't do it. Dean JacksonThat is funny, I get point for that. Dan SullivanThey asked Steve Jobs very close, you know like you're to be very died. They asked him what were the 10 best decisions he had made during his Apple career and he says the 10 times I said no to something that would have really gotten us bogged down if we had pursued Wow, yeah. So I think that's as useful as what did you achieve? It's what did you not? It's not what a lot of people grade themselves on what they said yes to, but they there's just as much value in remembering what you said no to. And we have the tool, the experience transformer and coach. You know where you take something that you haven't resolved in your mind. And I had everybody just pick something during their teenage years. Because there's a lot of stuff that goes on in teenage years. You know that's not understandable at the time and maybe you didn't resolve it at all afterwards. So I said just pick something that's negative from your teenage years that anytime you're reminded of it it kind of rankles. You still get an emotional, negative, emotional hit from it. And so they picked it. You know a number of people. It was a relationship, okay, you know, and this one guy said he says boy, and what we do is you write down what worked about that. And they this is the hardest time of it because their memory of it is nothing worked about it. But then you go through and he said and then he you know. And I say now, so you know. And then you say what didn't work about it. So after you've done what worked about it, it's easier to emotionally face the things that didn't work about it. It's very hard to what's not working head on. You have to you have to get your confidence level up before you can actually look at the things that didn't work. And then you say, if, in a similar situation going forward, what would I do differently, based on my thinking so far. So yeah, and this one guy said well, I had this girlfriend and she was a knockout. Then I just thought she was going to be the woman of my life and everything else. And and and so, yeah, we got to a nice is so what worked about that? And he says well, I didn't marry her. I said you missed a bullet, didn't you? You missed because he had met her about 15, 20 years later and she wasn't the woman of his dreams. Dean JacksonWhen he met her? Yeah, and I'm sure the women. Dan SullivanThe women would have the same story to tell about men. Thank God I didn't marry him, so anyway. But but I'm a great believer in reworking my past. My past is my property, so I can do anything that I want with it. Your past is an interpretation of events. It's yeah, I mean, our entire past is our interpretation of what certain events you're not changing the events you're simply changing your interpretation of the events. And I spent a lot of time in my past. You know I go back and I said what did I learn from that? Gee, that's really useful, but by intent is always, I'm going to learn something from the past, that's applicable to the future. I think that's what I think, that's what I think, that's what humanity does Is that right Because I wondered if I thought maybe that was uniquely. Dean JacksonI thought maybe I spent a lot of time in the past and I do it with an analytical mind, like I think I mentioned to you, like looking back and kind of really breaking it down into the four to five year pretty serious inflection changes and looking back for three lines and recognize that when you were talking about guessing and betting, that I think that the you know it was really interesting is looking back at the things that I guessed right and bet and the. I think the reason that we take such comfort in looking back or that enjoy the fantasy of being able to go back, is that because we know the, we know the outcome now. Looking back 25 years. It would have been, it would be really amazing to go back 25 years now that we know where it's all heading. You know, we know that, having seen 2023, it would be very interesting to go back to 1997 and know that the bets that you're making, you know, are going to pay off. But the real skill is to be able to turn that thinking and project forward for the next 25 years and make those bets, you know. But it's also very interesting that there's probably, you know, when I looked at, when I look at, 25 years is an amazing framework for looking backwards, but there's not, there's not a lot of. There's not a lot of things that you could kind of place a bet on with certainty that we're going to pay out and a lot of the things wouldn't have even come into existence, Like I think you know, if you look back at 1995, like we said, 28 years ago, the internet was just kind of getting started. So I guess that would be one thing that you could kind of place a bet on, but all of the things that the biggest winners among the internet. Like you know, apple was going bankrupt in 1995. They were losing almost a billion dollars a year because of mismanagement and scattered efforts, and Steve Jobs didn't come back till 1997 and simplified things, and so you wouldn't have bet on Apple in 1995 as being and then they just crossed. Dan SullivanNo, they just crossed three trillion dollars, first three trillion dollars, so there's no you wouldn't have guessed that in 1995. Dean JacksonThere were no indications that they were going to be that. But you look at that period of innovation, the 10 years from 1997 to 2007 were tremendous innovation and game changing things, all on the back of internet. And I think that if you look at, what Steve Jobs was able to see was going just like he went all in on personal computers in a phase when it ball mainframe and business. He in the 70s yeah, that 25 years or 20 years or whatever went all in on personal computing and then when he saw the internet, that was the world that he was like how can we bring the world to the devices. Dan SullivanYeah, I mean, and you know, the Walkman was the breakout product of that. Well, the Apple, that wasn't Apple, but. Dean JacksonThe iPod. Dan SullivanThe iPod, yeah, the iPod. I mean he just and that was strictly internet. You know that was totally making use of the internet. Dean JacksonI mean and the. Dan SullivanMac was the Mac. I mean, he always had a great operating system before he was fired. Dean JacksonThe iMac was the first thing that you know, really made the computer. That was really the thing that was acknowledging it's all going to the internet. So the iMac was first, then that brought in. Dan SullivanYeah, and the other thing that he brought back much more so than he had in the first place, was his was the sense that your product should be beautiful. Dean JacksonAnd nobody in technology. Dan Sullivannobody in technology did before or since has ever placed the emphasis on beautiful and ease of use and ease of use. And you know and you know, I mean, and certainly Microsoft, never twig to that, even when they saw what they were up against. They never, they never saw. Why would you make things beautiful? You know why they know right it just adds to the cost of development and everything else. Why would you do that? But if you don't have that sense? But he zeroed in on the artistic market where beauty is a big deal. Style, beauty, you know, elegance, you know all those things. That's really not part of the technological brain. You know most part and free, because they're mostly in. Yeah yeah. And you know they, he got rid of computer. You know it was just Apple. And then they came up with their long range purpose, which was we make beautiful technology that people love using. I said, oh God, that's a forever. That's a forever purpose. When you're not bound in by any particular technology, you're not bound in by any particular period of time, You're not bound in by any particular target market is we make a beautiful technology that people love using. I said, God, you can live with that forever. Dean JacksonI mean, if you'd had that 4,000 years. Dan SullivanIf you had that 4,000 years ago, it'd be working. It'd be working today. Dean JacksonThat's so great. I love that. That's a great thing, you know. Dan SullivanYeah, so what have we covered today? Dean JacksonWhat territory have we covered? What have we mapped out in? Dan Sullivanclaimed as our own. Well, I think that we've mapped out. Dean JacksonLike I'm looking at these, you know I was fascinated by the whole. You know by the all these VCR collaborations you know, like looking at how Mr Beast, but just looking at the distinction between Feastables and Mr Beast Burger and the precariousness of kind of you know being the capability that then brings the idea to the reach. That's kind of precarious, you know. But I was looking. I was just thinking about like some of the clients that I'm working with now that are you know, and people that I've met recently that have these amazing capability things. You know, like I was. When I heard about Feastable, I was thinking about our friend and FreeZone member, shahid in India, who makes all the biscuits and confection. Dan SullivanNo same. Dean JacksonCapability Pakistan. Yeah, pakistan yeah yeah, he would know the difference. Of course he would. Yeah, yeah, and I should have known the difference. I've spoken with him, had joined with him, but there's a guy who's like that, the capability that he has, you know, just ready for he's Well it's really interesting. Dan SullivanHe's just started a new collaboration in Italy. Okay, using his know-how. You know they brought from that market and now he's looking for the United States. And I said you don't want to go to a, after you've done Italy, you don't want to do another European country. And he says no it's not the US. And I said great you know, yeah, that's great, right, right an impact builder and what you're looking for and and everything. Well, I think the big thing is the custom designing of the future. You know, and that's my use of the fast filter tool. I'm sort of cussed. I said, you know, I'm picky about going forward. I'm picky about, yeah, and I said, does this check the ideation box? Does this check the you know the, you know maximizer and the others? Does this check? Does it check all the boxes? And I'm not buying at all, you know, I'm just not getting involved if it doesn't check all the boxes. Right, you know, but what it does, it makes something that's sort of reactive and passive, makes it into active and kind of aggressive. Because, then you can go into any situation and say you know I'm, I know exactly what I'm looking for, and if it's not there, I'll know about it. I'll know it almost instantly. Dean JacksonYeah, and that's an interesting thing. I look at the maximizer, one of the realizations that I'm having about me and about my you know ideation and my in the widget world, my discernment and invention that those are best suited to tap into an existing engine. Like I look at the biggest impacts that I've had and been able to join something you know be an accelerant, a rocket booster to something that is always. Yeah, already exists, yeah, yeah, without me having to be an operator, because that's where my strengths fall down, you know. Dan SullivanYeah Well, I've always called you the marketing Buddha and as far as I know Buddha didn't keep office hours. That's right. That's right. Dean JacksonYeah. Dan SullivanYeah, you just enlightened the future. That's all you do. You enlighten the future, yeah, yeah, that's what that marketing strategist for Bud Light was doing. She was enlightening the future. She was going to elevate the brand and enlighten the future of their oh boy of their future. I said well, you certainly got a result. Dean JacksonAmen Holy cow. Dan SullivanI mean this is yeah and anyway. And a lot of people are saying that's a debt grant, it's not retrievable, from where they put it with one camp. Pretty amazing, yeah. Yeah, it is because I was in the local. We have a thing called Jug City here which kind of tells you that it certainly defines the customers here Jug. City, you know Anyway and I was in there and I was in line. I came in and I just checked because people had their purchases in their hands. I went in and then I came out again and I saw 10 different kinds of beers being bought, but not Bud Light. And this is Canada. This isn't even the United. States and everything like that. But, boy, you know you don't want to get caught in a crossfire favoring one side, you know. Dean JacksonI know that. Dan SullivanAnd they just, she just took it into the zone. And now the former CEO of Bud Light is saying the president CEO of Bud Light should just resign. He should just resign because he's been an abysmal failure and he was hired to take care of situations like this. He was hired not to get into situations like this. And now right but at least be able to extract him in Really dense. But I bet this is being studied in all the business schools. Dean JacksonOh, man, talk about, yeah, one of the amazing things, just like this amazing story. You know, yeah, such an, I can't even I think I'm. I wonder what other examples of that. You know, can't even think of anything that. Dan SullivanNo, I can't think of a single. I mean Target had a little whiff of that, but they got out of it pretty soon because they were, and you know this is the third rail of the subway. You don't touch the subject, you know. Dean JacksonI guess it's a little bit back to when the Ford Pintos were exploding again. Yeah. Dan SullivanYeah, nobody would touch up Ford Pinto or. Dean JacksonThat would ruin the driving brand right. Dan SullivanYou know I mean we live in a million times more viral communications world now than we did back then. And you know I mean I go whoa. And now Dylan Mulvaney, the actress in the situation, is bashing Bud Light for nuts sticking up for her, you know and everything. Wow, wow, wow she's saying we're done with you. We're done with you. So the very target audience they were going out Unbelievable. Yeah, I mean that's yeah, so that qualifies as a bad guess and a bad bet. Well, there you go, Okay. Dean JacksonDan. Dan SullivanYeah, but you know, you know you should kind of do it in a 10-person focus group before you do it live on the Internet. Dean JacksonOh my goodness, nobody might have been able to say, hey, wait a minute. What about this? Dan SullivanYeah, why don't we get some of these backward, out-of-touch people who happen to be the number one consumer of our product, in a room and show them our new idea? Dean JacksonUnbelievable yeah. Dan SullivanBut anyway it makes it for an interesting, entertaining world. Yeah. Dean JacksonWell, you have an amazing Are you having another week at the cottage? Dan SullivanYeah, and I'll be available. Next Sunday I'll be in Chicago next. Sunday Okay. So yeah, we're going in on Saturday because Joe and Eunice are going to personality with us, so we'll see you again on Saturday night, oh nice Anyway that's good, yeah, so 11 o'clock, your time. Dean JacksonYes, perfect, I'll be there. All right, okay, okay, bye, bye, guys. - Laat meer zien
