Afleveringen
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Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode…Are you struggling to keep your Amazon products in the spotlight and ahead of the competition? A strategic approach to Amazon sponsored ads can make your brand visible and increase sales. What role do sponsored display ads play in this process, and how can you incorporate them into your strategy?
Having worked at the helm of Amazon sponsored ads, former executive Nick Gezzar understands the secrets behind influential sponsored ads strategies. He emphasizes the value of a tiered approach, beginning with sponsored products, followed by sponsored brands, and employing sponsored display ads as the finishing touch. Sponsored display allows you to position your products above your competitors by promoting category bestsellers and upselling similar products. For instance, leading companies like Black & Decker and HP have acquired significant real estate on the platform by positioning their products strategically to appear on competitors’ PDPs. This ensures instant visibility and potential sales.
Join Rolando Rosas for the final installment of the What The Teck? Amazon sponsored ads series with Nick Gezzar of Gezzar Consulting. In this episode, Nick talks about optimizing sponsored display ads. He also touches on product positioning, defensive advertising strategies to keep competitors at bay, and the common sponsored display myths.
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Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode…While sponsored products promote visibility on the first page of Amazon’s search results, sponsored brands build exposure and awareness. What is the secret to profitability with sponsored brands?
Sponsored brands give Amazon sellers a pervasive presence on the platform and other sites, ensuring your products appear first in your selling category. Former Amazon Ads executive Nick Gezzar advocates for a unified Amazon Ads strategy that integrates both sponsored brands and products. Each tactic for sponsored ads should align with your overall approach and goals, so creative campaigns must be deliberate and calculated. A comprehensive strategy also entails structuring your Amazon storefront to feature top-selling products first, leading to more clicks, views, and purchases.
In the third installment of the What The Teck? Amazon Ads series, Rolando Rosas continues his discussion with Nick Gezzar about maximizing the impact of Amazon sponsored ads. Nick talks about practical examples of sponsored brand campaigns, how to place ads and bid on keywords, and sponsored brands’ new vertical video feature.
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Zijn er afleveringen die ontbreken?
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Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode…When it comes to the digital landscape, why do some products sell while others rarely receive traffic? It all comes down to visibility, especially on a vast marketplace like Amazon, where appearing on the first page is key. What's the secret to landing that coveted spot, and can sponsored products really make a difference?
According to ex-Amazon employee Nick Gezzar, sponsored products can make or break your sales, and developing a calculated strategy ensures consistent relevance. When capitalizing on this advertising strategy, prioritize your top-selling products to maximize sales and ROI. Additionally, Amazon’s search algorithm boosts high-rated products, so bidding on relevant keywords related to these products enhances visibility in search results. Your keyword strategy should be targeted toward your customers and contain related search terms from competitors.
In this episode of What The Teck?, Nick Gezzar of Gezzar Consulting LLC returns for the second installment of the sponsored product series. Nick explains why brands must dominate the first page of Amazon’s search results, how to bid on specific keywords, and how category searches can target customers with granularity.
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Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode…90% of shoppers never venture beyond the first page of search results, so gaining immediate visibility is crucial for Amazon brands. How can you ensure your products make it onto the first page while maintaining profitability?
With deep insights into Amazon’s search algorithms, Nick Gezzar says that sponsored ads are foundational to a brand’s visibility on the platform. He suggests beginning with sponsored products to establish a solid framework for your ad strategy before gradually implementing sponsored brands and display ads for broader exposure. While running campaigns, you can target misspelled versions of common keywords to capitalize on consumer search behavior and attract additional traffic at a lower cost, ensuring first-page visibility. By allocating your budget equally between sponsored products, brands, and display ads, you can maximize coverage and profitability.
Today on What The Teck?, Rolando Rosas chats with two-time guest Nick Gezzar of Gezzar Consulting LLC about the new age of Amazon advertising. Nick shares the intricacies of Amazon’s search algorithms, why sponsored ads are mandatory, and how sponsored ads boost organic search results.
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Blake Lawson is a Fractional COO at FullViz, where he provides operations leadership to growth-stage companies. With a track record of scaling businesses and building teams, he's worked in operations and product development roles with industry giants like Target, Amazon, and SAP. Blake's insights stem from firsthand experience in cutting-edge retail practices and transformation strategies.
In this episode…With inflation on the rise, retailers must develop strategies to retain consumers while maintaining profitability. This includes integrating new technologies to address consumer needs and adapt to a shifting market. What strategies do retail giants concoct behind the scenes, and what can you learn from their efforts?
With hands-on experience driving profitability for Amazon’s grocery and apparel arms, Blake Lawson discloses the operational secrets of AmazonFresh and Prime Now, including their banana alarm strategy that alerted the retailer to critical stock shortages. This inventory management approach drives sales consistency and customer retention. Retailers can also integrate AI and augmented reality into their operations to personalize the shopping experience and lower costs. Additionally, while offering free returns is considered a fundamental customer service strategy, they’re often costly, so finding a balance by incorporating limits is crucial to long-term sustainability.
Join Rolando Rosas in this episode of What The Teck? as he sits down with Blake Lawson, the Fractional COO at FullViz, to talk about the winning strategies of prominent retailers. Blake shares the positive impacts of inflation on retailers, how to leverage data to understand customer motives, and the future of cashier-less shopping.
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Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge” that serves 300-plus brands. MAG provides over 1,500 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. Steven helps clients grow through onsite and offsite channels, including SEO, SEM, and social media. With over a decade of experience in corporate marketing and e-commerce, he’s worked for multiple product brands, including serving as the Digital Marketing Manager for APMEX, Inc., which achieved 10 million additional website visits under his direction.
In this episode…According to a study conducted by Marketplace Pulse, only 0.003% of the top 50 Amazon sellers reach $100 million in sales, and only 23% of the platform’s bottom sellers achieve $100,000. These astoundingly unfavorable statistics are often influenced by Amazon’s shifting logistics landscape in response to competition. How can you achieve profitability without exhausting your resources?
Having sold an Amazon brand after experimenting with various product categories, Steven Pope says that while Amazon is still the industry giant, platforms like TikTok and Walmart are rising in consumer popularity. Amazon sellers must diversify their portfolios and sell on multiple e-commerce platforms. However, as competition thickens, Amazon will raise its fees, so you should respond by identifying new products and categories to remain nimble and innovative. Additionally, while Steven once disputed retail arbitrage, he now maintains that you can make hundreds and thousands of dollars a month by buying and selling profitable products from other retailers.
Join Rolando Rosas in the latest episode of What The Teck? as he sits down with Steven Pope, the Founder of My Amazon Guy, to talk about selling on Amazon in a shifting landscape. Steven addresses the future of the platform, the importance of embracing and learning from strategic failures, and the characteristics of successful Amazon sellers.
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CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events. Before venturing into the Amazon space, CJ was a trial lawyer. He has been quoted about Amazon suspensions and appeals in publications and media outlets, including Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.
In this episode…Losing money to an unauthorized Amazon seller can be infuriating, and going head-to-head with them in court may seem enticing. While brands that take this route may win in the end, it’s an arduous process that’s rarely profitable. How can you protect your brand against third-party sellers and adapt to the changing landscape?
Having spent his career in the trenches of the Amazon legal space, CJ Rosenbaum recognizes the risks and hidden stipulations behind legal proceedings. Before filing a lawsuit, he says to conduct asset searches to ensure you can receive payment upon winning the case. After evaluating the assets, you may find that the third-party seller lacks the funds to compensate you appropriately. In this case, rather than fighting it out in court, include your exclusive distribution rights in your warranty, denying third-party sellers delivery rights. This gives you the legal right to remove these sellers from your listing.
In the latest episode of What The Teck?, Rolando Rosas interviews CJ Rosenbaum, an Attorney and Partner at Rosenbaum & Segall, PC, about Amazon legal regulations. CJ explains Amazon’s algorithm changes, the ramifications of the FTC lawsuit against Amazon, and the challenges of becoming profitable on Amazon.
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Adriana Rangel is an Amazon Seller and the host of the Serious Sellers Podcast at Helium 10, which empowers entrepreneurs to start and scale businesses on Amazon. She became the first Latina to represent Helium 10 as a brand evangelist. As an Amazon seller and marketer, Adriana leverages branding and technology to grow her brand internationally across Amazon, Walmart, and her e-commerce site. She has spoken at multiple e-commerce events and offers coaching and consulting services to professionals interested in launching an Amazon brand.
In this episode…Amazon is gaining rapid popularity in Mexico, overtaking the country’s main media channels. Additionally, the NAFTA Treaty has reduced the barrier to entry for brands in the US. How can sellers break into this emerging market?
Mexico is a less competitive and more cost-effective market, making it attractive to companies in North America and beyond. With deep involvement in Mexican market trends, Adriana Rangel says you can create global product listings on Amazon. Yet to scale a brand in this market, you must develop inventory warehouses and fulfillment centers in Mexico. Adriana also notes that consumer cultures vary between countries. For instance, purchasing habits differ between Spanish speakers in the US and native Spanish speakers in Mexico, so your branding, messaging, and marketing must target each market appropriately. When starting out, Adriana recommends leveraging a Mexican agency to help you navigate the regulations.
In this episode of What The Teck?, Rolando Rosas speaks with Adriana Rangel, an Amazon Seller and podcast host at Helium 10, who shares insights into the Amazon market in Mexico. Adriana explains how selling in this market differs from selling in the US, the cultural significance of Mexico’s nearshoring boom, and how to break into the market without paying additional taxes.
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Jason Friedman is the Founder and CEO of CXFormula, which specializes in helping fast-growing entrepreneurial companies gain a competitive edge by enhancing customer experiences. Recognized as Ernst and Young's New Jersey Entrepreneur of the Year in Business Services, his portfolio includes work with prestigious brands like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, and Disney. Before diving into the world of customer experience, Jason built various business ventures, including shoveling snow and building elevated beds for fellow college students, which he grew into a million-dollar business.
In this episode…The entertainment industry has gained a reputation for crafting memorable encounters through shared experiences. From tailgating at concerts to capturing moments in photos and videos, everyone’s journey is unique. What can brands learn about the customer experience from the entertainment industry?
Having worked alongside Fortune 500 brands, celebrities, and artists, customer experience entrepreneur Jason Friedman maintains that it’s not about creating an interesting product or service. Instead, you must demonstrate interest in your customers’ wants and needs to personalize their experiences. When positioning your product or service in front of your target customers, guide their journeys by focusing on the desired end results and the feelings associated with those objectives. Jason equates customer personas with fictional characters, stating that you must learn about your customers the way actors study their characters.
In the latest episode of What The Teck? Rolando Rosas invites Jason Friedman, the Founder and CEO of CXFormula, to speak about creating next-level customer experiences. Jason shares how to convey a compelling brand story, why the customer experience is a collaborative process, and how to generate customer loyalty.
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Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. As a Wall Street insider and private financial advisor, he has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth.
In this episode…Traditional investment vehicles are primarily controlled by Wall Street and overseen by corporate entities that levy a charge to administer your equity and bond portfolios. These corporate entities derive profits from your investments even in a bear market, and they advocate a wait-and-watch approach while you continue to experience losses. How can you build and maintain wealth without relying on Wall Street?
Former Wall Street executive Jason Mandel realized there had to be a way to invest without losing considerable amounts of money in the process. After leaving the Wall Street scene, he discovered absolute return investments. This alternative investment stream involves purchasing untaxed products like life insurance, allowing you to invest and borrow funds with limited loss and risk. These assets generate a higher return and are protected against creditors. By investing in life insurance rather than a traditional 401k, you can receive tax-free income in retirement and leave a monetary legacy for your family.
In today’s episode of What The Teck?, Jason Mandel, the Founder and CEO of Mandel Family Office, joins Rolando Rosas and Dave Kelly to share Wall Street insights and how to invest without risk. Jason reveals the investor secrets Wall Street won’t tell you, the importance of transparency and honesty on Wall Street, and why he left Wall Street after becoming diabetic.
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Dr. Randy Ross is the Founder and CEO of Remarkable!, a consulting and advisory firm specializing in team development and organizational health. He is also a speaker, consultant, coach, and the best-selling author of Remarkable!, a leadership parable guiding organizations toward a compelling and collaborative culture. As a former Chief People and Culture Officer, Randy has worked with renowned brands like Chick-fil-A and Keller Williams to inspire and enable people to find passion and purpose in their work, work together, and maximize their impact and influence.
In this episode…With the US social and economic environment in disarray, companies are either laying off or losing their employees. Yet amid the turmoil, nationally celebrated brands like Chick-fil-A and Southwest continue to deliver first-class customer service while retaining their top talent. The solution is company culture. What are the nuances of a robust culture, and how can you apply them to your business?
Having studied applied axiology — the philosophy of value creation — culture driver Dr. Randy Ross maintains that people don’t quit jobs, they quit managers. He defines culture as an expression of values, beliefs, and behaviors each individual must embody to drive transformational change within an organization. Businesses exist to solve problems and improve the human condition, and exceptionally skilled people drive success, so rather than cutting back your talent base, eliminate the processes that hinder your team’s growth. However, sometimes employee layoffs are unavoidable, so Randy advises educating them about the circumstances and providing them with resources to make a smooth transition. When you cultivate employee trust and align your goals, values, and incentives, your team will provide unparalleled customer service in return.
Welcome back to another episode of What The Teck? as Rolando Rosas and Dave Kelly host Dr. Randy Ross, the Founder and CEO of Remarkable!, who talks about building an intentional company culture. Randy shares examples of well-known brands with exceptional employee experiences, his predictions for the future of work culture, and how to navigate competing values.
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Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.
In this episode…Companies are inundated with data, and the rapid adoption of AI has allowed them to extract insights. However, as businesses struggle to trace the origin of their data, attribution remains a challenge. Additionally, AI is still in its infancy and requires human input to be utilized effectively. How can you optimize AI to unravel your data for informed decision-making?
As an expert in decoding data, Luke Komiskey imparts the value of AI in writing code and analyzing data sets to identify insights and trends and make the appropriate recommendations. Yet before AI can perform these analytics, you must gather end-to-end data by tracking the customer journey to connect individual touch points. Making impactful decisions to drive business growth requires integrating sound AI and data strategies. Luke recommends transitioning from performing analytics through spreadsheets and other manual work to leveraging AI reporting platforms that allow you to ask insightful, data-driven questions.
In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Luke Komiskey, the Founder and CEO of DataDrive, to talk about decoding data using AI. Luke shares how Amazon’s use of AI impacts vendors, the meaning of machine learning, and the risks of not investing in AI.
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James (Jim) Keyes is a business and social change agent and the Senior Consultant at Back to Space, which promotes STEM education and enrichment. He previously served as the CEO of 7-Eleven and Blockbuster and created a strategic consumer product in collaboration with Walmart. Passionate about aerospace and aviation, Jim has been a pilot for 40 years and is involved in new tech initiatives, including the Hyperspace startup through Lockheed Martin.
As a seasoned board member, he continues to serve on the board of organizations like Rithem, the Dallas Symphony Association, and Education is Freedom, a nationally recognized college, career, and life readiness provider he founded. James is also the author of Education is Freedom, which outlines the importance of education for all.
In this episode…Blockbuster’s demise caused a national uproar. Many people assumed the company’s bankruptcy arose from a failure to keep up with competitors like Netflix, which had adopted streaming services. However, Blockbuster’s collapse stemmed from poor cash flow management during the 2008 recession. How can entrepreneurs persevere through financial hardships?
Having grown up in poverty, progressed to the CEO of two Fortune 500 companies, and managed debt and an economic crisis, adaptable entrepreneur James (Jim) Keyes has seen it all. Entrepreneurs and company executives often don’t recognize that debt occurs in many forms, including failing to return money borrowed from banks and investors and violating credit terms from suppliers. Jim recommends managing cash flow thoroughly and establishing emergency funds to afford interest rate increases. Additionally, education creates business opportunities, so by investing in your education, you’re more likely to raise money for your startup.
Welcome back to the latest episode of What The Teck? as Rolando Rosas and Dave Kelly host James (Jim) Keyes, the former CEO of Blockbuster and 7-Eleven, who shares his experience managing Fortune 500 brands. Jim explains how he gained strength through adversity, the inner workings of the investment market, and how his father influenced his career.
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Amina Moreau is the Co-founder and CEO of Radious, an online marketplace that converts houses, apartments, and other residential properties into collaborative workspaces, rentable by the day. As a self-described chronic entrepreneur, she has built numerous companies, including Stillmotion, a five-time Emmy award-winning filmmaking company, Sway Storytelling, and Float Small Business.
In this episode…Research shows that leading organizations have claimed remote work decreases workplace communication, collaboration, productivity, culture, and innovation. However, most of these companies equate remote work with working from home, generalizing the pain points specific to a single definition. While working from home may cause isolation and burnout from an inadequate work-life separation, remote work allows employees to work in accessible locations independent from a traditional corporate office. Learn how monetizing and outsourcing residential homes transforms standard notions of remote work.
With a finger on the pulse of modern-day work trends and demands, Amina Moreau understands that vibrant and optimized workspaces are crucial for employee productivity and creativity. With some residential homes serving as alternative office spaces, employees can select and rent environments that suit their working needs. This solution reduces commute times and carbon emissions, makes work tools accessible in quiet neighborhoods, and allows families to subsidize their rent or mortgages. Additionally, outsourcing homes to remote workers is more profitable than listing them on Airbnb since the demand is consistent. Rather than enforcing return-to-work mandates, organizations should adapt their management styles to these demands and recognize the increased profitability of underutilized office spaces.
Tune in to this episode of What The Teck? as Rolando Rosas and Dave Kelly welcome Amina Moreau, the Co-founder and CEO of Radious, to discuss how her platform accelerates remote work. Amina addresses the surge in remote work in response to return-to-office mandates, how Radious generates customer loyalty, and the failures that have shaped her entrepreneurial path.
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Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode…During the pandemic, online sales skyrocketed, and brands pivoted rapidly to meet demand influxes. Conversely, when the pandemic ended and people returned to the office, brick-and-mortar retail resurged, leading companies to juggle omnichannel sales simultaneously. Tune in to discover how some retailers doubled profits with strategic systems while others declared bankruptcy after failing to conform to shifting buying patterns.
According to online retail experts Rolando Rosas and Dave Kelly, purchasing habits evolve with consumer behaviors, so companies must adapt to these market changes. For instance, individuals working remotely may shop online at specific times of the day and frequent physical retail stores on weekends. Without adequate insight into your consumers’ buying patterns, you may encounter inventory shortages and shipping delays, ultimately diminishing revenue and profits. This occurred with the once-popular online brand Zulily, which declared bankruptcy after relying heavily on email marketing to spam customers with seemingly endless flash sales. In contrast, leading retailers like TJ Maxx and Marshalls experienced slight profit drops during the pandemic before escalating by aligning inventory with demand changes.
In today’s episode of What The Teck? Rolando Rosas and Dave Kelly converse about the changes in consumer shopping habits. Together, they share how to adapt to consumer demands, the ideal times to target consumers online, and the dangers of offering too many discounts.
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James Orsini is the President of The Sasha Group, a VaynerX company helping businesses execute brand-building strategies. He works alongside Gary Vaynerchuk and was the Chief Operating Officer at VaynerMedia, one of the largest independent social media and digital advertising agencies. With 30 years of experience in social media, advertising, brand management, public relations, and Wall Street businesses, James has served as a CEO and CPA.
In this episode…With the digital media industry advancing faster than businesses can manage, many enter a hyper-growth phase to keep pace, scaling revenue while sacrificing profits. This occurs when companies build unsustainable operational models and leverage too many trends simultaneously. Learn the secret to healthy scaling from Gary Vaynerchuk’s (aka Gary Vee) trusted executive.
As the integrator behind some of Gary Vee’s most profitable business models, James Orsini asserts that businesses can either swell — where excess resources cause them to collapse — or establish an incremental year-over-year growth framework. Meeting demand challenges and capitalizing on profitable trends requires navigating the integration of e-commerce and social media. Having observed Gary, James notes that creating consistent content on your customers’ most frequented channels is crucial. To avoid inventory surpluses or shortages, consider pre-selling your products to assess orders for manufacturing.
In this installment of What The Teck? Rolando Rosas and Dave Kelly welcome special guest James Orsini, the President of The Sasha Group, to chat about incremental growth in a fluctuating digital landscape. James shares the benefits and drawbacks of AI for businesses, Gary Vee’s approach to hybrid and remote work, and how social media and e-commerce drive consumerism.
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Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode…AI and advancements in e-commerce and digital shopping have emerged seemingly overnight, taking the tech ecosystem by storm faster than many businesses can adapt. Yet these developments took decades to materialize. So how has the internet evolved to its current state, and where is it headed in the coming years?
From dial-up internet and the dot-com bubble burst to the first smartphone, early innovators and adopters rushed to gain market share in the emerging tech space. Companies like IBM, Dell, Lucent Technologies, and Nortel Networks revolutionized crucial infrastructure for PCs and online communication devices, allowing business professionals to work outside of the office. Yet it wasn’t until Blackberry launched the first smartphone that people could connect to the internet from anywhere. This led to Apple, Google, and Microsoft launching disruptive software and devices, making communication and shopping seamless. Now, with AI and TikTok Shop becoming universal, businesses must prioritize the customer experience to stay abreast of these trends.
Join Rolando Rosas and Dave Kelly in today’s What The Teck? episode as they talk about the evolution of technology and the internet. Together, they explain how to leverage AI for data analytics, how leading companies are improving the worker experience, and the demise of early tech innovators.
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Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode…Labor structures have evolved and improved significantly over the past 100 years. In 1914, progressive historical figure Henry Ford instilled an eight-hour work week at 62 cents per hour. While the US federal minimum wage wasn’t established until 1924, and national standards surrounding equitable wages and labor hours weren’t widely adopted until 1938, this set the stage for worker standards today. However, some antiquated criteria persist, leading many to demand radical change.
With inflation at a record high and the federal minimum wage remaining at $7.25 an hour, workers receive less value for their dollar today than they did during the inception of the Fair Labor Standards Act. Although early labor demands like unsafe working conditions and difficult commutes have been addressed, employees today still request meaningful work and more free time. The introduction of technology has made in-office work settings unnecessary in many cases, and progressive labor advocates Rolando Rosas and Dave Kelly maintain that remote work reduces inflationary costs for employees. Additionally, remote work allows for a four-day workweek without compromising productivity.
Join Rolando Rosas and Dave Kelly in today’s installment of What The Teck? as they address the evolution of labor market trends. Together, they talk about why you shouldn’t force employees to return to the office, how to refine the traditional work week, and how to customize work structures for the employee.
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Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. In his role, he leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops.com, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.
Dave Kelly is the General Manager of Global Teck Worldwide and the co-host of the What The Teck? podcast. He holds a bachelor’s in telecommunications management from the New England Institute of Technology, where he focused on the acceleration of networks transitioning from digital IP to support successful business communications. Before Global Teck Worldwide, Dave was the Account Manager at Jabra and the Territory Manager at Polycom.
In this episode…Technology and other digital trends can disrupt even the most renowned brands’ retail strategies. Household names like Compaq, Sunbeam, and Digital Equipment Corporation collapsed from increased competition, demand, and innovation. Why couldn’t these companies remain in business, and what can you learn from their failures?
According to research conducted by tech authorities Rolando Rosas and Dave Kelly, formerly acclaimed businesses couldn’t rebound after struggling to innovate efficiently. For instance, Digital Equipment Corporation refused to transition from its proprietary mainframe to the modems required to adopt PCs. Similarly, after competing steadily with other computer companies like HP and Dell, Compaq failed to maintain effective channel distribution and met its demise after Microsoft pioneered software. For home appliance company Sunbeam, quality control issues and a lack of investments in innovation led to bankruptcy. Rolando and Dave maintain that unified communication and solid manufacturing, distribution, and innovation strategies are key to outperforming the competition.
In this episode of What The Teck? Rolando Rosas and Dave Kelly analyze companies’ failed comebacks. Together, they share how modern companies innovate to adapt to digital trends, how to navigate the competitive digital market, and the Toys-R-Us resurgence model.
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Nick Bloom is the Co-founder of WFH Research, a platform providing insights and best practices on working from home. He is also a Professor of Economics at Stanford University. Having studied remote work for over two decades, Nick has contributed to the policy and public discourse on the subject by meeting President Obama, speaking at the 2014 Working Families’ Summit, and delivering a TEDx talk. As the Co-director of the Productivity, Innovation, and Entrepreneurship program at the National Bureau of Economic Research, he focuses on management practices and uncertainty.
In this episode…With work-from-home trends accelerating exponentially in a post-pandemic environment, CNN reports that the value of office space will decline by $800 billion in major cities by 2030. In response, CEOs of major companies have developed return-to-work mandates. However, remote work is more than just a trend, as businesses lose revenue as a result of these mandates. How do remote and hybrid work benefit key stakeholders?
As a seasoned researcher of work-from-home models, Nick Bloom asserts that the shift to hybrid work is the most radical office change since the emergence of the computer. Aside from reducing commuter strain, innovative work styles allow employees to develop flexible schedules to accommodate their preferences. For instance, younger professionals can use in-office days for mentorship opportunities, gaining the benefits of in-person learning while accommodating freedom. Hybrid work increases profitability by reducing recruitment and retention costs by 35%. Similarly, remote work eliminates the cost of office space and boosts productivity rates by 90%.
In the latest episode of What The Teck? Rolando Rosas and Dave Kelly host Nick Bloom, the Co-founder of WFH Research, who shares how work-from-home policies impact key business stakeholders. Nick addresses the ideal hybrid work structure, the oppressive nature of the traditional 9-5 work schedule, and how to accommodate employees in your work policies.
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