Afleveringen
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Maria Maldonado Smith is the founder and Chief Empowerment Officer of MMS Consulting and creator of the Executive Vision Imagery program. After 18 years of award-winning success in the corporate space, working as a sales leader for Fortune 500 companies across three different industries, Maria brings her unparalleled combination of experience to her proprietary process and interactive trainings, helping companies understand the science and benefits of goal setting for their employees.
๐Key Takeaways๐
๐โจAlign on Vision and Values: Learn why uniting a team around shared vision and values and a roadmap for how those are operationalized leads to a happy workplace culture with increased productivity and productivity.
โ๏ธ๐Balance in Management: How to avoid toxic micromanagement without confusing employees with too much autonomy, and strike the balance between the trust and independence team members need, with clear expectations and onboarding processes to set them up for success.
๐ก ๐ฑUnderstanding Employee Goals: Why itโs vital to engage with team members on a personal level. Ask: "What do you want? Who do you want to become? What do you want to create?" This understanding helps in aligning individual aspirations with company objectives and enhancing overall team engagement.
โก ๐ Challenges in Growing Companies: Rapid growth can be overwhelming for founders. Learn how to set yourself up for success by having proper systems and practices in place to maintain quality as you scale.
๐ค ๐ฅ Hiring to Trust: How to patiently build recruitment and hiring processes that help you align your new hires around shared values and expectations so you can feel safe empowering your team.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings905
More about Maria at MMS Consulting Firm
Listen to Mariaโs podcast Creating the Vision
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Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together theyโve grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. Theyโve helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.
๐Key Takeaways๐
๐ ๐ก Why Long-Term Thinking Beats Quick Wins: How to focus on long-term relationship building with media partners, and understanding what journalists are looking for and how to best approach them.
๐ช ๐ How to Bolster Earned Media: Learn how to make your brand story and solution relevant to journalists and the news agenda, a why a "soft pitch" strategy and crafting strong, problem-solving stories tailored for journalists always wins the day.
๐ค ๐ค AI vs. Humans: AI can boost efficiency in research and content creation but there is no replacement for authentic human connection in securing impactful media placements. Plus, the need for more transparency and diversity in AI models.
๐ฉโ๐ฌ ๐ฑ Balancing Entrepreneurship with Motherhood: How itโs possible to find leverage in your business to be both a good mom and a successful business owner, and why its vital that women support each other.
Plus, hear the story of how Full Swing PR lead the impactful โMy Villageโ campaign during the COVID-19 pandemic.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings904
More about Caitlin and Holly at Full Swing PR
Get Full Swing PR Freebies
Download the 1-page PR Plan
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Zijn er afleveringen die ontbreken?
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Ruchi Pinniger is the Founder and CEO of Watch Her Prosperยฎ, helping small business owners and entrepreneurs master their finances and business growth. With a holistic approach, Ruchi provides financial guidance, bookkeeping, and tax-time readiness, as well as focusing on heightening her clientsโ prosperity mindset. Ruchi connects the business to the person, helping her clients break free from shame and guilt surrounding wealth and see huge results in their profitability and economic growth. She is an Executive Board member for Savvy Ladies, an organization that helps women improve their financial literacy and take control of their money.
๐Key Takeaways๐
โฐ๏ธ ๐ฐ Death and Money: Find out why 61% of people would rather talk about death.
๐ธ โจ Financial Therapy: Why prosperity is driven by well-being, spirituality and relationships (including how you relate to money) and why money is in the mind.
๐ง โค๏ธThe RIR Method: Learn how to Recognize, Interrupt, Reframe to transform limiting beliefs and language around money.
๐ ๐ก The Power of Visualization: Clear goals are key, so understand what you truly want. Try this exercise: spend some quiet time reflecting on your future desires, then write a letter to a loved one as if youโve already achieved your aspirations.
๐ฉโ๐ฌ ๐ค Know Your Value: Overcome the temptation to underprice and over-deliver by understanding the true differentiated value you provide your customers.
๐ฑ๐ Investing Not Spending: The vital mindset shifts to understand that hiring is an investment in business growth not simply an expense, and why freeing up your time for high-value tasks can lead to substantial long-term benefits.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings903
๐ฏMore about Ruchi at https://www.watchherprosper.com/
Get Ruchiโs free Redefining Prosperity workbook
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Jenna Capozzi is the founder of Elev8pwr, a coaching and consultancy company focused on empowering women in business to new heights of impactful leadership and success. Jenna brings more than 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from the spotlight of Hollywood and the world of advertising to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership and nurture them to achieve their goals with confidence and clarity.
๐Key Takeaways๐
๐๐ฅ Massive Action Beats Perfection: "Don't think, just do" and focus on who youโre helping rather than how perfectly youโre doing it.
๐ค ๐ฑ Collaboration Over Competition: Why women must support one another to lift each other up, and why diverse perspectives make us all better and improve businesses.
๐ฉโ๐ฌ๐ณ๏ธโ๐ Facing and Overcoming Bias: How to overcome unconscious bias in all aspects of growing your business, including fundraising venture capital.
๐ง โจSetting Boundaries and Mindset: How to overcome imposter syndrome and your inner bully voice, gain confidence, and stand up powerfully to undermining remarks.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings902
More about Jenna at Jenna Capozzi
Download Jennaโs free workbook at Lead With Jenna
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Molly McGrath is the Founder and CEO of Hiring & Empowering Solutions and the author of Amazon's top-#1 Best Seller: 'Fix My Boss: The Simple Plan to Cultivate Respect, Risk Courageous Conversations, and Increase the Bottom Line'. Molly has coached, consulted, and directed presidents and founders of national organizations and over 4,500 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leverage partner ecosystems, and produce profitability. Her podcast, 'Hire and Empower,' is recognized as a Top 10% National Podcast.
๐Key Takeaways๐
๐๐Move Fast: Focus on a speedy and transparent recruitment process because โtime kills all dealsโ, so have an initial 10-minute conversation and learn what your potential recruit needs in salary to make a move right away.
โจ๐คFocus on Culture and Values: Why job ads are more effective at finding the best and right people when theyโre not just about job tasks, results and qualifications.
๐ฅ ๐ง Leadership and Self-Awareness: Why itโs important to align hiring to strategic longer-term needs not just immediate pain points, and focus on understanding existing strengths and weaknesses on your team to focus resources where you need them most.
๐ค ๐ฏ Effective Onboarding Processes: Itโs not enough to hire. Make sure you have a structured, measurable, and engaging onboarding process with the "teach, show, do, go grow" model ensures readiness and growth.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings901
More about Molly at https://hiringandempowering.com
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Dr. Jeanine Staples-Dixon is the CEO and Founder of coaching company Literacy for Life and a Professor of Literacy and Language, African American Studies, and Womenโs, Gender, and Sexuality Studies at the Pennsylvania State University. She focuses on dismantling supremacist patriarchies through research, teaching, and coaching. Jeanine recently started The Supreme Love Project movement to support marginalized people, mainly women and people of color, to heal the relational and social terrors in their souls and launch revolutions in their lives.
๐Key Takeaways๐
๐ฉโ๐ฌ ๐ค Embracing Full Personhood: How to move beyond the binary expression of masculine and feminine energies to integrate fractured aspects of ourselves to move from performative to personhood, reduce exhaustion and increase agility and connectedness.
๐ณ๏ธโ๐๐ค Challenging Patriarchal Values: How to overcome societal conditioning and subconscious programming to unleash your full potential, and how to create supportive communities and break free from competitive and hierarchical socialization.
โค๏ธ ๐Balancing Strength and Softness: Why Vice President Kamala Harris is an ideal role model for women in how to authentically step into the biggest version of ourselves as leaders, blending strategic, driven masculine energy with nurturing, intuitive feminine energy, and why this balance not only promotes personal success but can also lead to transformative business practices with positive social and environmental impacts.
๐ง โจEvolving from Performativity to Authenticity: How to overcome patriarchal indoctrination and subconscious programming to break free from performative roles to fully embodied authentic personhood for sustained energy and accomplishment.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings900
More about Jeanine at The Supreme Love Project
https://thesupremeloveproject.com/
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Nancy Lyons is the CEO and co-founder of Clockwork and an outspoken advocate for making workplaces more inclusive, flexible, and adaptable. Nancy says no one does great work if theyโre worried or if they canโt bring their whole self to work, and her consultancy focuses on transforming businesses and business leadership through experience design, technology for change enablement, and creating workplace cultures that support human complexities, nuances and intricacies. Sheโs also the author of the interactive Project Management: Pixels, People, and Process, A Human-Centered Approach to Producing Digital Products, and Work Like a Boss: A Kick-in-the-Pants Guide to Finding (and Using) your Power at Work.
๐Key Takeaways๐
๐ ๐คIntrapreneurs Over Hierarchy: Why traditional corporate hierarchies are becoming obsolete as technology democratizes workplaces, and how to bring entrepreneurial thinking into organizations to inspire creativity and innovation.
โค๏ธ ๐ Cultural Values in the Workplace: Learn how to operationalize values like innovation and inclusion in day-to-day work, and why values must be visible in actions and how they contribute to a thriving corporate culture.
๐ฉโ๐ผ ๐ค Women Leading the Future: The under-appreciated yet vital qualities women bring to leadership roles, and why qualities like empathy, creativity, and relationship-building become essential with AI taking over repetitive tasks.
๐๐คPrioritizing DEI Initiatives: While some companies pull back on DEI efforts, diversity and inclusion are proven to assure business growth and innovation.
โจ๐ก Creating an Empathetic Culture of Trust: Why engaging in respectful dialogues and understanding diverse perspectives is critical to defuse conflicts and elevate conversations and effective collaboration through curiosity and active listening.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings899
More about Nancy at Clockwork
Get Nancyโs latest book, Work Like a Boss
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Aurora Winter, serial entrepreneur and founder of Same Page Publishing, combines the best of Silicon Valley with the best of Hollywood to help entrepreneurs and thought leaders grow their businesses with memorable messages and best-selling books for multiple streams of income and impact. Aurora is author of several award-winning fiction and non-fiction books, including "Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book," and โMagic, Mystery, and the Multiverse.โ Sheโs also the founder of several other businesses including the charter boat company Pacific Quest Yacht Sales, the film production company Random Harvest Productions, and Grief Coach Academy.
๐Key Takeaways๐
๐ง ๐กThe Neuroscience of Communication: Learn the โSpoken Authorโ structure to craft is messages that resonate with your audience, starting with the โcroc brainโ for attention, the midbrain for social proof, and the neocortex for your core message.
๐ฐ ๐ Million Dollar Messages: The surprising 27X value of a great story and how to use approaches like โMyth Bustingโ and the โHeroโs Journeyโ to find ways to resonate and establish rapport with customers and investors.
๐ ๐ The Book Inside You: Learn how your story, mission and expertise can easily manifest in a best-selling book that grows your business and impact.
๐ ๏ธ๐ฅLeveraging Artificial Intelligence: Why AI is a powerful assistant and can help you understand your audience, but can never replace the unique essence of human creativity and lived experience that makes for truly great storytelling.
๐โจ Growing Resilience and Adaptability: How to master the most effective entrepreneurial mindset for your success.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings898
More about Aurora Winter at https://www.aurorawinter.com/ and if you'd like help creating, publishing, and promoting your book, visit www.SamePagePublishing.com and get your gift Thought Leader starter library. You can also book a free consult at https://bookcall.biz
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Miren Oca is the founder and CEO of the Ocaquatics Swim School. Thirty years ago, Miren started teaching swimming lessons in backyard pools as a way to provide for her small but growing family. Over the last three decades sheโs grown her B Corp business to five state-of-the-art environmentally sustainable locations, delivering 6,500 lessons a week, with 3 million children taught to swim by Miren and her team so far. Miren is also a pioneer in innovating employee ownership, with an Employee Ownership Trust that builds wealth for her community as the business grows.
๐Key Takeaways๐
๐ค ๐ Employee Ownership Mindset: Learn how an Employee Ownership Trust (EOT) provides a sustainable, equitable business model that incentivizes success and creates wealth by providing team members, now co-owners, a share in the profits.
๐ฑ โจSustainable Practices: How Ocaquatics has become a beacon of environmental responsibility. From using pool covers to reduce evaporation to implementing UV sanitation and LED lighting, Miren shows how businesses can reduce their environmental footprint efficiently.
๐ ๐ Certified B Corporation: How to leverage B Corp status for triple bottom line success to lift people, the planet, and profit. Learn how this certification not only improved their staff retention and customer satisfaction but also aligned with their mission of social and environmental responsibility.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings897
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Caroline Goodner is the co-founder and CEO of OrganiCare, a leader in transforming feminine healthcare by making highly effective, natural products that are science-backed and available over the counter through national retailers under the brand FemiClear. OrganiCare is the 4th company Caroline has led, 3 of which she founded. Her career has focused on making disruptive advances in science, health and wellness that are understandable and accessible to consumers.
๐ฉโ๐ฌ ๐ ๏ธ Overcoming Knowledge Gaps: Why womenโs health products addressing common issues like vaginosis, UTIs and genital herpes struggle to land advertising up against Instagram, TikTok and Google algorithms that misclassify them as sexual content.
๐ฐ ๐ FemTech Fundraising Challenges: Despite addressing a massive market of more than half the worldโs population, female health founders innovating solutions critical to womenโs health still struggle to raise funding.
๐โจEducating Women about their Bodies: Why most women donโt know that heart attack symptoms are different for them than men, and lack access to science-backed data on womenโs health, plus what can be done to fill knowledge gaps and provide effective solutions.
๐ค ๐ฑMentorship is Vital: Why women entrepreneurs need supportive networks to combat isolation, boost confidence and resilience, and gain valuable business insights.
๐ ๐ Preparing for Exit: The emotional roller-coaster of selling your business and how to prepare with intention.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings886
More about Caroline at OrganiCare
https://www.organicare.com/
Get a discount on FemiClear and use discount code is PODCAST25
https://femiclear.com/ -
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education. She is the author of the Profit Planner book series. When Danielle isn't in her money mindset you can find her hiking or spending time with her family.
๐Key Takeaways๐
๐ฑ ๐ฐ Understand your Money Personality: Learn if youโre a free spender, keeper, perfectionist, or balance seeker, and why this is crucial for aligning with your business goals.
๐ ๏ธ ๐Know Your Numbers: Your P&L and Balance Sheet tell the story, so take responsibility for understanding and analyzing your financial statements, even if you have a professional team in place.
๐ค ๐ฉโ๐ฌ Face Fears Head-on: Growing a business involves making brave decisions, even in the face of fear, so learn how to change your money mindset and embrace an iterative learning process.
โจ ๐ก Set Clear Intentions: Align your spending with specific, measurable goals to achieving business growth and personal satisfaction. Learn how to embrace a visionary founder mindset.
๐ ๐ฅTake Ownership Of Your Entrepreneurial Success: Ask for help, embrace failures as opportunities for growth and learning, and grow your financial fluency.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings895
More about Danielle at Kickstart Accounting
https://kickstartaccountinginc.com/danielle-hayden
Get your Money Personality Type
https://kickstartaccountinginc.com/quiz
Get the 3 Numbers Every Business Owner Should Know
kickstartyournumbers.com
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Susan Drumm a Leadership Coach and CEO of Meritage Leadership on a mission to help leaders and their teams to develop the capacity and mindsets to lead in todayโs disruptive environment. She has personally coached billionaire CEOs, prominent Fortune 50 executive teams and incredible entrepreneurs that set out to disrupt the marketplace. Her firm, Meritage Leadership, uses a cadre of 15 seasoned coaches and consultants who work with senior leaders and executive teams. She is also the host of the podcast and YouTube channel The Enlightened Executive, where she interviews founders and CEOs on the most cutting-edge programs, assessments, apps and techniques in personal and leadership effectiveness. Meritage works with private equity firms and their emerging portfolio companies, as well as large corporations such as Oracle, Viacom, KPMG, A&E Networks, Genentech and others. Susan has graduate degrees from Harvard Law School, Carnegie Mellon University and the London Academy of Music and Dramatic Art.
๐Key Takeaways๐
๐ถ ๐ก Music and Mindset: How to interrupt old patterns and create new neural pathways to transform your life with a playlist. Learn how identifying your triggers and selecting music that aligns with your desired emotional state, you can shift your mindset and energy to influence your growth.
๐ฑ ๐ Leveraging the Enneagram for Leadership: Learn how it focuses on motivation rather than behavior, helping you understand your blind spots, where to grow, and how to work with others who complement your strengths.
๐ ๐ค Building High-Performance Teams: Why success depends on forming and leading cognitively diverse teams, plus how the Enneagram can help create customized growth paths for each team member, fostering a strong and effective team dynamic.
๐ฃ๏ธ ๐คExit the โ8-Lane Highway to Hellโ: How to build your personal music playlist with an anchor song tied to powerful and positive โI Amโ statements for transforming your life and business.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings894
More about Susan at Meritage Leadership
https://meritageleadership.com/
Get 20% off Enneagram Applied using the coupon code DRUMM for four self-paced sessions, paired with a unique Enneagram Leadership Style Assessment and a comprehensive 20+ page report to deepen leadership insights. https://susandrumm.kartra.com/page/Join-EnneagramApplied
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Dr. Gemma Galdon-Clavell is a pioneer and global force in AI safety and auditing, on a mission to ensure that AI large language models and unsupervised machine learning tools truly serve society. She is the founder and CEO of Eticas.ai, a venture-backed organization that identifies, measures and corrects algorithmic vulnerabilities, bias and inefficiencies in predictive and LLM tools. Eticasโ software, the ITACA platform, is the first solution to automate impact analysis and monitoring, ensuring that AI systems are high performing and safe, explainable, fair and trustworthy. Gemma was acknowledged by the BBC as one of the โpeople changing the worldโ and this year honored by Forbes Women as one of the โ35 Leading Spanish Women in Technologyโ and praised as โa pioneer in algorithmic auditing softwareโ. She also advises international and regional institutions such as the United Nations (UN), the Organization for Economic Cooperation and Development (OECD), European Institute of Innovation and Technology (EIT) and the European Commission, among others.
๐Key Takeaways๐
๐Whatโs Sci Fi and Whatโs Real: Learn the limitations of AI innovation, as well as opportunities.
๐ AI and Humans Must Work Hand-in-Hand: While AI excels in identifying patterns in medical imaging and policing dynamics, itโs crucial to remember that human expertise and decision-making are irreplaceable. AI should complement rather than replace human judgment.
๐ก Bias and Innovation in Venture Capital: AI has the potential to both perpetuate and mitigate biases in venture capital funding. Learn the importance of creating a venture fund that prioritizes social impact and leverages diverse perspectives.
๐ ๏ธ The Importance of Tailored AI Models: One size doesnโt fit all when it comes to AI. Small, tailored models can be more effective for specific applications, ensuring better performance and minimizing biases and hallucinations.
๐๏ธSubscribe to Wings and get the full Show Notes at: https://bit.ly/Wings893
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Angela Duncan is a serial entrepreneur in real estate, insurance and finance who is on a mission to empower women by helping them with all things money. Growing up in poverty in Section 8 housing and welfare, Angela defied the odds to become a force in personal finance with 25+ years of experience, across banking, financial advising, real estate, and growing her own insurance company, We Insure Gold Coast, to a lucrative exit. She also owned a top 10 RE/MAX office with over $2BN in sales. Angela now hosts the top-rated Empower HER Money Podcast, helping to transform female entrepreneurs' lives through financial literacy and generational wealth, and proving it's never too late to rewrite your financial story.
๐Key Takeaways๐
๐ง ๐ฐ Money Mindset Matters: How your childhood shapes your financial destiny, and how to break old patterns to grow income and wealth.
๐๐ก Grow Confidence as an Investor: Why financial education is vital for women, plus how to start small, think big, stay curious, and grow streams of passive income.
๐๐ก From Poverty to Prosperity: Never underestimate the power of curiosity and mentorship, and why women must learn to focus on building assets rather than fleeting luxuries like clothes and cosmetics.
๐ช๐ Financial Literacy is Vital: How to organize your finances, understand taxes, know your numbers in business, and seek new and diversified investing opportunities, whether real estate, insurance, tax lien investing, stocks or startups! Always seek expert advice and build confidence for a secure future one step at a time.
๐ฅ๐ ๏ธSpecial Offer: Curious about your investor type? Take Angelaโs special quiz on her TikTok and Instagram platforms @empowerHERmoney to help you understand your investment preferences and strengths.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings891
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Julia Kim is the CEO and Founder of Sanu, a postpartum retreat company dedicated to redefining care for new parents with comprehensive support and personalized experiences. Sheโs a seasoned leader with over 15 years of experience in lawmaking, policy, communications, and political campaigns. Serving as the national Co-Chair for Korean Americans for Biden in 2020, she mobilized volunteers and orchestrated efforts to engage hundreds of thousands of Korean American voters in key battleground states. Additionally, as the former Chairperson of the Virginia Asian Advisory Board (VAAB), Julia provided invaluable counsel to the governor on a range of issues, including education, civic engagement, and business and trade matters, championing the interests of the AAPI community.
๐Key Takeaways๐
๐ฉโ๐ฌ๐คInnovations in Postpartum Care: Why new parents need better postpartum guidance and how the challenges of new parenthood are being solved with Sanu retreat centers.
๐ ๐ค Personal Experience Sparks Entrepreneurial Innovation: Why opportunities always present when we solve challenges for ourselves.
๐ก๐ฑPolitics and Entrepreneurship: From understanding customers, creating relevant messaging, and engaging them as your advocates, entrepreneurs can learn a lot from the secrets of political campaigning.
โจ๐ฉโ๐ฌFemale Founders for Kamala: Why women entrepreneurs have much to gain (or lose) depending on the outcome of the US elections, with our rights, freedoms and opportunities on the ballot.
๐ฅ๐ ๏ธ๐โจ๐ก ๐ ๐ค ๐ฑ ๐ ๐ฉโ๐ฌ ๐ค
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings891
Get 10% off a stay at Sanu Postpartum. Use code 10PEROFF at checkout.
https://sanupostpartum.com/
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Monica Badiu is a conversion copywriter and copy coach with more than 25,000 hours of hands-on marketing experience whose agency specializes in helping course creators and companies increase revenue through customer-centric copywriting. Monica specializes in data-driven marketing to produce targeted and non-spammy emails and funnel pages that drive high conversions by prioritizing value over pressure to build long-lasting relationships with audiences. Monica also hosts the podcast, Master the Inbox.
๐Key Takeaways๐
๐ก ๐ฅThe Marketing Power of AI: How AI can be used to better understand customer behavior so marketing messages resonate with specific segments, plus how to use AI for research and creating content.
๐ค ๐ฑ Customer-Centric Copywriting: Why the best marketing is a conversation that puts your customer and their needs first.
๐ ๐ค Leverage Psychological Triggers: How to leverage data and behavioral insights to craft copy that not only engages but also converts.
Plus, overcoming entrepreneurial imposter syndrome and balance business with ๐ฉโ๐ฌ motherhood.
๐๏ธSubscribe to Wings and get the full Show Notes at https://bit.ly/Wings890
Download Podopolo from either app store to create and share your favorite clips of this episode on any social media or messaging platform, follow Wings there and keep the conversation going on Podopolo app in episode comments.
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Brittney Fairweather is a co-founder and Chief Business Development Officer of TRX Capital, a real estate lending firm focused on Business Purpose Lending where she manages overall growth, strategy, and client-facing communications. With a mission to bridge the gap for first-time buyers and revolutionize real estate investing, TRX Capital provides flexible capital and expert support to small builders and investors. Previously she founded the mortgage lender Genesis Capital, which she sold to Goldman Sachs.
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Mary McMonagle is an intuitive healer and feminine energy coach with a passion for guiding high-achieving women towards breaking free from their own limitations and fully embracing their true essence. Founder of spiritual lifestyle brand True Vibe, Mary is also the host of the Living Your True Vibe Podcast, where she inspires countless individuals to embrace their true essence and live authentically. Listen to learn how to move from overthinking to a place of heartfelt clarity, so you can attract secure relationships and achieve significant growth in both your business and personal life.
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Vanessa McGovern is co-founder and Chief Sales and Marketing Officer of Gifted Travel Network, a fast-growing luxury travel business that empowers small travel vendors, supports independent advisors, and curates authentic and memorable travel experiences. An award-winning industry educator and a sought-after speaker, Vanessa innovated a unique approach to empowering other travel entrepreneurs and uniquely grew her travel business during the Covid lockdown, supporting some 200 independent contractors along the way.
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Trixy Castro is a visionary entrepreneur in real estate and mortgage finance having founded, scaled and sold multiple businesses, including private lending company Genesis Capital, bought by Goldman Sachs in 2018. Passionate about empowering women to excel in business, Trixy has founded and invested in over 50 companies across diverse industries and is now the CEO and Founder of TRX Capital. Her journey is a testament to her determination, resilience, and unwavering belief in the power of mindset transformation. Today she shares the importance of empowering and supporting women in business, how it contributes to a thriving entrepreneurial ecosystem, and how women can overcome challenges and setbacks and grow their leadership skills.
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