Afleveringen
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For this bonus episode, host Teresa Au shares a conversation between design superstar and In the Making guest Chris Do and graphic designer Liz Mosley. Liz candidly reveals how Chris’ (very polite!) refusal to appear on her podcast inspired her to take on a personal challenge of gaining 100 professional rejections in six months. The surprising result: Liz’s changed mindset and newfound confidence led to acceptances, sponsorships, and opportunities, and even some nos turning into yeses! To bring it full circle, Chris invited Liz onto his podcast The Futur with Chris Do to share the inspiring story.
Remix this Adobe Express Template to start your own Rejection Challenge!
Chris Do is an Emmy award-winning designer and director, and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In his near-30-year career, he has served on boards for organizations such as the Society for the Promotion of Japanese Animation, AIGA Los Angeles, and the Emmys Motion & Title Design Peer Group. He taught Sequential Design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Chris has lectured at universities and conferences worldwide, including Adobe MAX. His firm’s work has been recognized by industry organizations such as the Emmys, the Clio awards, and numerous design publications. Find his podcast The Futur with Chris Do in your favorite podcast app.
Liz Mosley is a graphic designer who specializes in creative branding and animated GIFS for small business owners. She is the host of the podcast Building Your Brand and also teaches branding and design. Liz is an Adobe Express Ambassador and appears frequently on Adobe Live. Her goal is to empower her clients and students to feel so proud and confident promoting their businesses and sharing what they do with the world.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Teresa Au talks to the legendary founder of Creative Mornings and design blogging pioneer Tina Roth Eisenberg, also known as swissmiss. They explore how Tina’s love of gathering and community both feeds her soul and has led to three thriving design businesses. Tina shares the next big idea from CreativeMornings, the importance of experiments, and why she turned her kitchen into a coffee shop.
What you’ll hear in this episode:
What led Tina to open Brooklyn’s first creative co-working spaceHow CreativeMornings startedThe business that came up over lunch with creative colleaguesThe importance of iteration and experimentationTina’s hobby of human gatheringWhat it takes to be a CreativeMornings host, and how they survived the pandemicScaling a community that self-regulates and self-organizesCommitment and showing upNeighborhood Coffee ShopWhen it’s time to let goRemix this Adobe Express template inspired by Tina’s adventures in creativity.
Tina Roth Eisenberg is known to over half a million followers as the creator and talent behind the swissmiss design blog. She's the founder of CreativeMornings, a volunteer driven organization that gathers designers in 240 cities across 67 countries for free talks and community. Tina also created the design-forward temporary tattoo business Tattly, which she eventually sold to BIC. She also co-created a to-do app called TeuxDeux and founded and runs a Brooklyn coworking space called FRIENDS.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Zijn er afleveringen die ontbreken?
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Teresa Au checks in with Instagram’s favorite photo director, Emily Keegin, about how photographers are doing these days. They look at how AI is just the latest technical breakthrough in the medium, what people can do that AI can’t, and the best way to think about trends. Plus, Emily shares tips for creators and solopreneurs to find and create great images.
What you’ll hear in this episode:
What does a photo director do, anyway?A very brief overview of technology in the history of photographyThe centuries-old drive to make images faster, cheaper, and easierThe differences between AI and photographyThe Content Authenticity InitiativeHow technology changes how we see the worldWhy art is a team sportWhat professional photographers bring to the tableHow Emily finds new photographers on social mediaTrend forecastingThe pros and cons of using stock photographyHow non-photographers can make great imagesFeeling inspired? Remix this template with your own photography in Adobe Express.
Emily Keegin is a photo director and consultant based in Oakland, California. She has spent most of her career working for magazines including TIME, Bloomberg Businessweek, and The Fader, where she was the Director of Photography. Her corporate clients include IBM, Apple, Nike and Chase. She holds a BA from Bennington College and a masters in Fine Art Photography from the Royal College of Art.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Teresa Au talks with PiXimperfect’s Unmesh Dinda, who teaches Photoshop to over 6 millions followers via fun and accessible videos. They discuss Unmesh’s passion for teaching, his philosophy of progress over perfection, and the challenges of running a creative business. Plus, Teresa asks the hard questions to find out if Unmesh himself was created by AI!
What you’ll hear in this episode:
How Unmesh started learning Photoshop at just 8 years oldWhy 90% of Unmesh’s knowledge comes from teachingWhere Unmesh finds inspiration for his contentThe philosophy of practice over perfectionHow Unmesh gets it done–and who helps himEmail tips and tricksLessons in hiring and managementWhat does Unmesh do for fun?How he created a video that attracted 100,000 views in an hourThe magic of in-person instructionCheck out useful Adobe Express templates related to this episode at http://adobe.ly/ITM-Unmesh
Unmesh Dinda is a passionate Photoshop instructor and content creator who began his Photoshop journey at the age of eight. He is the founder of the popular YouTube channel PiXimperfect, with over 5 million subscribers and over 1 million followers on Instagram. He has created over 950 tutorials and collaborated with major brands like Adobe, Wacom, and Nvidia. Featured on platforms like Fstoppers and PetaPixel, Unmesh has also spoken at events such as Adobe MAX and Photoshop World, dedicated to making Photoshop accessible and enjoyable for all.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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For this bonus episode, host Teresa Au shares chats hosted by her Adobe colleagues Kladi Vergine and Elise Swopes. First we hear from Jack Watson, a brand designer, solopreneur, and social media star–all at just 21 years old. Jack shares how he discovered design tools, his foray into concert promotion, and how an international retailer found his work. Next, eclectic artist Dewey Saunders describes his artistic journey from pen-and-ink to collage to digital design. Plus, Dewey shares his musician origins, how he’s influenced by music, and why he’s a go-to collaborator for artists like Future and Anderson .Paak.
These conversations and more are from Creative Connection Live, an Instagram Live show hosted by Adobe evangelists that features one guest and three questions in 15 minutes. You can find episodes at @iamkladi, @swopes, and @lugidesign.
Need a place to plot your next creative endeavor? Remix this template in Adobe Express: https://adobe.ly/ITM-Bonus
Kladi Vergine is an award-winning Italian designer, visual strategist, instructor, and author, as well as the founder of Studio Printmysoul, a UK-based design boutique. She is also Sr Creative Cloud Evangelist and Community Advocate at Adobe, where she creates instructive content for creative pros, students, and beginners.
Jack Watson is a Manchester, UK-based brand designer with a passion for strategic positioning. Jack enjoys exploring different creative paths, mentoring upcoming designers, and staying inspired by the latest innovations in technology.
Elise Swopes is a NYC-based multi-hyphenate whose talents include public speaking and live hosting, NFTs and Web3, consulting, photography, videography, and more. Her artistic process involves using mobile apps to transform images into whimsical and magical creations, and she isn't afraid to turn the camera on herself, starring in campaigns for various brands. As Sr. Adobe Express Evangelist & Community Advocate at Adobe, she focuses on building and nurturing relationships in the creative community.
Dewey Saunders is a Los Angeles-based multidisciplinary artist working in collage, illustration, and computer-based graphic design. His artwork and album covers combine the tropical psychedelia of his native South Florida with hip-hop and pre-internet ephemera.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Teresa Au chats with artist Shantell Martin about how not fitting in–growing up in London, going to art school, and living in Japan–forced her to really know herself and launched her creative career. Shantell’s trademark continuous line art represents her quest to understand what makes us each unique, and to find ways for us to connect to one another. Her thoughtful and confident reflections, her spirit of sharing, and her sense of adventure will inspire you in your creative journey.
What you’ll hear in this episode:
How Shantell’s upbringing in working-class London shaped her identityWhy saying Yes to Yes and No to No is harder than it soundsShantell’s roundabout journey to art school and how it opened up her worldWhy Japan felt more liberating to Shantell than London ever didShantell’s coming out storyThe importance of being uncomfortable if you want to be creativeHow Shantell came to live in New YorkReflections on big breaks vs. a slowly building careerCreating community amongst artistsWhy LINES and PATHS are so important to ShantellMentors and mentoringShantell’s What’s the Point? PodcastThe connections between creativity and mental healthShantell Martin is a public speaker, intuitive philosopher, cultural facilitator, curator, choreographer, songwriter, performer, and more. From fashion and celebrity collaborations to adjunct professor positions at MIT Media Lab, NYU Tisch ITP, Columbia University’s Brown Institute, and choreographing a ballet at the Boston Ballet, Shantell’s LINE constantly evolves.Creating new connections between fine art, education, design, philosophy, and technology, Shantell explores themes such as intersectionality, identity, and play.
Download Shantell’s font, Shantell Sans and make something creative. Check out Shantell’s What’s the Point? podcast to hear her interviews with Los Angeles-based artists.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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For this bonus episode, host Teresa Au shares talks from Adobe MAX London, Adobe’s flagship event in Europe for learning and inspiration. First we hear from Rachel Sale, a UK-based illustrator who is currently an Adobe Creative Resident at London's Victoria and Albert Museum. Rachel shares what it’s like to actually work in a museum, have access to museum resources, and display her work there. Next, filmmaker Margot Bowman shares her artist's journey with the concept of permission--who needs to ask for permission to be creative? Who has the power in that dynamic? Margot’s conclusions are both empowering and surprising.
Rachel Sale is a London-based artist who focuses on collective making. Since 2019, she has been leading F.A.T. Studio CIC, a nonprofit arts organization that runs collaborative art projects from a storefront on Old Kent Road, southeast London. This year, she is the Adobe Creative Resident for Illustration at the V&A Museum, where she is exploring map making as a method for building self-compassion, community and visions of the future.
Margot Bowman, born and raised in London, uses the medium of film in all its forms as a creative vehicle for telling powerful human stories, centered on emotional truths. While she has primarily directed documentaries and commercials, she recently co-directed Amazon Prime’s The Tour ‘23, a feature documentary about the relaunch of Victoria Secret’s iconic fashion show as reimagined by 20 diverse women artists. Her documentary Coming Home, which premiered at SXSW 2022, was awarded Best Short at the prestigious Palestine Cinema Days, and was shortlisted for the International Documentary Association’s films of the year. She is now at work on her first feature film.
Shamima Begum leads Adobe Corporate Communications in EMEA, managing corporate reputation and brand purpose programs.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Tell us a little bit about yourself so we know who we're serving and what you're looking for from In the Making: adobe.ly/itmsurvey
Teresa Au chats with artist and designer Kelli Anderson on all the things transformation, from Kelli’s paper engineering work that turns paper into a record or a camera to the shifting revenue streams she’s embraced over her career. Her passion for fusing the digital and the analog, her commitment to process, and her delight in sharing what she’s learned, will inspire you to run with your own half-baked ideas.
What you’ll hear in this episode:
How Kelli creates animation with the Risograph machineWhy writing about you work can lead you to your next projectKelli’s take on the difference between being an artist and a designerThe joys of connecting with people via Instagram, Patreon and even the mailboxPricing creative workThe benefits of teachingInstagram strategiesThe feeling that Kelli’s always chasingNeed a place to keep your good ideas? Remix this template in Adobe Express: https://adobe.ly/ITM-Kelli
Kelli Anderson is an artist, designer, animator, and tinkerer who pushes the limits of ordinary materials by seeking out possibilities hidden in plain view. Her books and projects have included This Book Is a Planetarium (which houses a tiny planetarium and other scientific contraptions), a book that transforms into a pinhole camera called This Book Is a Camera, and a working paper record. Intentionally lo-fi, she believes that humble materials can make the complexity and magic of our world accessible.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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We want to hear from YOU, our listeners, so we put together a brief survey. We'd appreciate your thoughts: https://adobe.ly/itmsurvey
To thank you for your feedback, we’re giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form from Wednesday, May 15 at 12:01am PT to Wednesday, May 29 at 12:01am PT. Winners will be drawn at random and notified on Friday, May 31 at noon PT. Valid one license per winner. No purchase necessary. You must be 18 years or older to enter. Please see Terms and Conditions on our website for full details. https://adobe.ly/itmsurvey
Teresa Au talks to psychotherapist Sarah Ahmed, aka Tiktok’s @the.poc.therapist, about how creatives can navigate the emotional side of putting yourself, and your work, online. Sarah is beloved by her followers for dispensing advice on relationships and self-love, so she knows first-hand how hard it can be to weather social media’s nasty comments and unpredictable algorithms, plus our own insecurities. Her strategies for protecting your mental fitness will help you enjoy all the best aspects of sharing your creativity with the world.
What you’ll hear in this episode:
How Sarah faced her fears and embraced social media as a platform for mental health advocacy.The ups and downs of Sarah’s audience growth on TikTokHow to deal with criticism and personal attacks on socialStrategies for combating stress and burnout with adaptation and resilienceThe importance of mental fitnessWhen it's beneficial to seek therapy and how to take the first stepFinding communityPractical tips for managing and setting boundaries on social media usageWhere Sarah finds joyCheck out an Adobe Express template on these topics at https://adobe.ly/ITM-Sarah
Sarah Ahmed, founder and CEO of Leena, is a pioneer in culturally sensitive mental health care. As a seasoned psychotherapist with a heart for the BIPOC community, her journey from the University of Toronto to the forefront of mental wellness advocacy blends creativity and entrepreneurial spirit with deep compassion. Known widely as @the.poc.therapist, Sarah's vibrant advocacy illuminates the path to healing, making her a guiding light for inclusive support and resilience.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemaking
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Teresa Au chats with author, speaker, and entrepreneur Michael Ventura about what empathy really is and how it can help your design work and your business. Michael describes applied empathy–the idea that empathy isn’t just putting yourself in someone else’s shoes–it’s about better understanding what it’s like to be someone else in their own shoes. They also discuss how car designers rely on somatic empathy, strategies for time-strapped solopreneurs, and an easy way to shake up your video meetings.
What you’ll hear in this episode:
How Michael’s brand and strategy used empathy to improve their workSomatic empathy as a way to understand your clients’ physical experiencesThe importance of reflecting on the impact of your workA quick trick for learning about the people you meetWhy working more hours is not working betterA tool for comparing competing prioritiesHow empathy and self-knowledge can help you find your purposeRemix a template created by Michael Ventura in Adobe Express: https://adobe.ly/ITM-Michael
Michael Ventura founded the strategy and design consultancy Sub Rosa, where he advised clients such as ACLU, Goldman Sachs, Google, Microsoft, Nike, The United Nations and the Obama-Biden Administration. His book, Applied Empathy (Simon & Schuster 2018) explores the intersectionality of business and personal development through the practice of empathy for the self, and for others. Michael has served as a board member and advisor to organizations including Behance, The Burning Man Project, The Smithsonian’s Cooper Hewitt National Design Museum, and the United Nations' affiliated Tribal Link Foundation. He is a visiting lecturer at Princeton University and the United States Military Academy at West Point. An ardent steward of personal and professional development, Michael is frequently engaged as an advisor to individuals, leaders, teams, and corporate boards at moments of transformation and change.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemaking
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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In the Making kicks off season two with Teresa Au interviewing Vanessa Rivera of The Life of AIVAX about her whimsical Photoshop art and how she balances a time-consuming creative career with a family as a working mom. Vanessa talks about creative tools that save her time in her work, how she and her family left their home to travel in Europe for an extended period, how to set limits on her work life, and how to find joy and connection in a lonely world as a creative.
What you’ll hear in this episode:
How to manage burnoutBalancing creative work and a familyHow to make it work to sell everything and travel abroadAI as a timesaver for creativesFinding joy and communityHow to combat isolationWhat the Adobe MAX community means to VanessaWork/life balanceChildrens’ book illustrationSmall steps on the way to a big dreamRemix a fun template from Vanessa on Adobe Express: https://adobe.ly/ITM-Vanessa
Vanessa Rivera (Life of AIVAX) is a digital artist who creates nostalgic, magical images of her kids. Her work is whimsical and joyful, and she shares her style and process through Photoshop tutorials, custom assets, and brush library at Life of AIVAX.
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemaking
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
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Season 2 is almost here! In the Making explores the challenges and rewards of working in the creator economy. Subscribe now to join host Teresa Au as she talks to creatives, soloprenuers, and experts to find out how they thrive at work–and how you can, too!
Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemaking
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Teresa Au chats with Emmy-winning design superstar Chris Do about his pivot from design to teaching, his education platform The Futur, and all the things he didn’t learn in design school. You’ll hear all about how Chris’ 2M+ social followers inspire his content, and Chris answers questions from design students. Plus, Chris opens up about why now is the time for him to share his personal story as a refugee, what really fuels his work, and how he recharges.
We want to hear from YOU, our listeners, so we put together a brief survey as we look ahead to season two: https://adobe.ly/podcastsurvey
To thank you for your feedback, we’re giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form from December 7 at 9pm PT to November 30 at 5pm PT. Winners will be drawn at random and notified at December 14 at noon PT. Valid one license per winner. No purchase necessary. You must be 18 years or older to enter. Please see Terms and Conditions on our website for full details.
https://adobe.ly/podcastsurvey
What you’ll hear in this episode:
How Chris’ company The Futur is making education equitable for students and teachersThe breakthroughs that came with teachingLearning how to really readWhat you don’t learn in design school about businessThe Futur’s business modelCreating content to market a product vs creating content to help peopleCommunity and Chris’ cult-like following of design fansWhy Chris spends 6 hours a day talking with his online communityWhy now is the time for Chris to share his story of coming to the US as a refugee from VietnamA little inspiration from Aaron DraplinPersonality tests and what it means to be an ambivertHow Chris rechargesWhy Chris gets his inspiration from friction with his audienceConflict becomes contentThe story behind Chris Do is a Fraud, featuring BeepleChris answers questions from students at the Adobe Creative RetreatIs design exploitation?Should your first job out of design school be in-person or remote?Why Chris started his own firm–the short answer and the real answer.Chris’ One Word for 2024Chris Do is an Emmy award-winning designer and director, and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In his near-30-year career, he has served on boards for organizations such as the Society for the Promotion of Japanese Animation, AIGA Los Angeles, and the Emmys Motion & Title Design Peer Group. He taught Sequential Design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Chris has lectured at universities and conferences worldwide, including Adobe MAX. His firm’s work has been recognized by industry organizations such as the Emmys, the Clio awards, and numerous design publications.
Teresa Au is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Find transcripts and links at adobe.ly/inthemaking. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud.
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Inspiration is on tap as Teresa Au speaks to graphic designer, entrepreneur, and author Aaron Draplin. Known as much for his warm and direct personality as for his signature thick lines design style and ample use of Pantone Orange 21, Aaron is beloved by designers everywhere. Aaron shares lessons gleaned from his midwestern upbringing, nearly 20 years in business on his own, and creating his Field Notes and DDC branded merchandise.
We want to hear from YOU, our listeners, so we put together a brief survey as we look ahead to season two: https://adobe.ly/podcastsurvey
To thank you for your feedback, we’re giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form from November 7 at 9pm PT to November 30 at 5pm PT. Winners will be drawn at random and notified at December 1 at noon PT. Valid one license per winner. No purchase necessary. You must be 18 years or older to enter. Please see Terms and Conditions on our website for full details. https://adobe.ly/podcastsurvey
What you’ll hear in this episode:
What Aaron wishes he knew when he went out on his ownBe professional on your way out of a role or projectWhy you should take every job that comes your wayLessons learned from challenging jobs and peopleHow to control your own timeThe value of keeping your wordWhat you can learn from your clients that can help you in your own businessUse merchandise to make your business look as big–or as small–as you wishHow Aaron started the Field Notes brandWhen it’s time to bring in a teamIs passive income actually passive?Taking on big jobs allows Aaron to do little things to help his friend and familyCorporate clients don’t have to mean endless meetings and emailsA big client can also be a passion jobGive clients what they need, not necessarily what they think they wantWhich design students make the best audiencesWhat Aaron learned from his DadThe importance of appreciating the people who help you get your work doneAaron’s dream gigAaron’s list of words for 2024Aaron Draplin is founder of the Draplin Design Co. a shop specializing in Print, Identity and Illustration. He co-created Field Notes brand with Jim Coudal, and their memo books are sold the world over. He is the author of eight Skillshare classes, and the book Pretty Much Everything . His DDC Merch line is a cult favorite, featuring 300+ products. You’ll find Aaron in his backyard studio in Portland, Oregon, or crossing the US in his orange van, putting on “speaking fiascos” for audiences ranging from Adobe MAX to vocational school students.
Teresa Au (@tautastic) is an executive for community engagement and driving customer empathy at Adobe.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
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What’s it like to pay off $50,000 in debt, ditch your 9-to-5, travel the world, create educational content, and build community in the process? Teresa Au speaks to Financial Hype Woman and content creator Berna Anat about how she did all that and how she’s planning for tomorrow. Berna also shares how our emotional relationship with money impacts our decisions, her strategies for budgeting, saving and retirement, and what to do when the creator life doesn’t love you back.
What you’ll hear in this episode:
Learn why Berna told the world she was $50,000 in debtShame about debtWhy Berna decided in 6th grade not to be self-consciousBerna’s background as a child of immigrantsWhy DMs are like a secretThe age at which our emotional relationship to money is formedWays in which we indirectly understand our family’s financesThe paradox of the Frugal-Flex mentalityWhy Berna wanted to write a fun book about moneyHow your emotional relationship to money shapes your behavior todayFinancial basics vs social media buzzBerna’s leap to becoming a solopreneur, via Zanzibar How Berna found her sweet spot as a content creatorFinances as a means of activism and empowermentBudgeting on an unpredictable income Retirement planning for creatorsWho’s on your money squad?Getting the most out of working with an accountantWhat an agent can do for youA fun trick to help you negotiate better dealsThe traditional dead season for brand partnershipsFinancial worry and the creator lifeRecent changes in the creator economyMeasuring your impact rather than your incomeWhy it’s so important to celebrate your money winsBerna’s One Word for 2023Berna Anat is an author, producer, Rich Auntie in Training, and award-winning Financial Hype Woman, which is her made-up way of saying she creates financial education media that lives at @HeyBerna all over the Internet. After slaying her $50,000 debt, she saved up to quit her 9-to-5 and has been traveling the world trying to make money fun again ever since. Berna’s 2023 debut book MONEY OUT LOUD: All the Financial Stuff No One Taught Us, is a Bookshop.org Bestseller and has received starred reviews from Kirkus and Booklist.
Teresa Au (@tautastic) is an executive for community engagement and driving customer empathy at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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Whether it’s leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his perspectives as a brand strategist, advising the same types of corporate clients who hire him for their shoots.
What you’ll hear in this episode:
Learn about Tobi’s upbringing in East LondonWhy practicing law and photography are so oppositeThe importance of being exposed to the artsHow the shift from law to photography was both a jump and a pushThere’s no time for fear when you’re so busyGrowth and progress are not linearProfessionalism as a means to creativityListening to clientsWhat Tobi loves about photographyThe best way to shake a bad moodHow the AI revolution is like the Industrial RevolutionThe difference between fear and respectControversy over AI use in photographyThe AI we’re already using without realizing itTobi’s “real life” Photoshop techniqueWhat makes you more or less of an artist?The thing that makes both AI and photography excitingHow creative strategy is like storytellingWhy storytelling is so essential to human beingsAre you cut out for working with brands?Brand safety and authenticityTobi’s one word for 2023 (and 2024)Tobi Shinobi is an award winning photographer and videographer based between London and Chicago who was just named one of Adobe’s 2023 Firefly Creators to Watch. His work encompasses high profile events, product photography, architecture, and interviews. An early Instagram star, he has over 200,000 followers across online platforms. Tobi finds beauty in often gritty urban landscapes and his distinctive focus on detail, perspective, geometry, and symmetry allows for a new appreciation of architecture.
Tobi provides social strategies for an array of digital content from video to photos for brands. He regularly works for clients such as Audi, Adidas, Coca-Cola and Samsung. He is an alumnus Adobe Lightroom Ambassador and Sony Global Imaging Ambassador. His first solo photo book, Equilibrium, is available now, and he starred in the award-winning documentary, I Take Photos. He is currently showing work in Brazil and in Chicago, some of which was recently selected as part of the 2023 MvVO awards.
Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
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When is it better to keep your side hustle on the side, and stay with your day job? Teresa Au speaks to UX designer-by-day, illustrator-by-night Miranda Wong about the pros and cons of working a second shift in a creative field. Miranda shares her strategies for time management, why her illustration business makes her better at her day job, and the hidden rewards of meeting customers and vendors in real life.
What you’ll hear on this episode:
How Miranda’s creative process has changed since graduating college and starting a jobHer thoughts on how to be creative in a time crunchUse your body to inspire your creativity–take a walk or dance to a songThe interplay between UX design and having your own businessMiranda’s new confidence at her day jobA professional breakthrough from speaking her mindGaining support at work from early-career colleaguesThe benefits of finding a mentorWhy time management is also about attitudeCreativity flows at nightPrioritizing self care and restWhy she started Mando’s Bake Shop in the pandemicGiving to worthy causes is part of the business, not an afterthoughtResponding to Black Lives Matter and Stop Asian HateShould Miranda take Mando’s Bake Shop full-time?Thoughts on future expansion and employee number one: her momBreaking down creative vs. administrative timeHow Miranda learns from her vendors by visiting them in personPosting on social shouldn’t be a choreThe importance of creating a consistent brand onlineWhat are the most successful posts?Choosing self-expression over what’s popular with your followersThe popularity of fan artInspiration from Julia Cameron’s The Artist’s Way and Tiffany Tan aka Apple CheeksWork/life balance? Be sure to know your purposeDo your co-workers know about your side hustle?What success looks likeMiranda’s One Word for 2023Miranda Wong is a Chinese-Filipino American illustrator and designer based in California. Her illustrations are inspired by everyday life, memories, food and desserts, or anything that celebrates her Asian background and culture. She sells illustrated stationery and decor products online at Mando's Bake Shop.
Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
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For small business owners and creators, building your brand is the way to show the world what makes you great and why they should care. Teresa Au speaks to personal branding expert and content creator Phil Pallen about developing an authentic and consistent brand that will help you reach your goals. Phil explains why branding isn’t just about looking pretty on the internet, how your brand can help you stand out in a crowded marketplace, and the best reason to build a branded website. Plus, Phil gives tips on all things Instagram, from what you shouldn’t worry about when you post, practical tips for efficient posting, and how to make posting a growth experience.
How Phil got his start in brand marketing thanks to a controversial Hollywood starThinking about what your audience is getting out of your social postsWhat is a brand?The importance of consistencyDefining and positioning your brandLogos and brand identityIs there a difference between marketing companies and people?The power of strategic distractionBranding vs marketingWhat makes for great photos for your personal brandPhil’s advice to the camera-shy creatorHow Phil went from brand strategist to content creatorThe nuts and bolts of brand partnershipsSelling via social media is a rapidly growing market segmentDo you need a website if you do business on social media?What building a website really does for youAll things Instagram–how much should we post, when should we post, and why should we postTimesaving tools for Instagram–Adobe Express templates and Adobe Express SchedulerWhy content creation is a learning opportunitySurprising information about when it’s best to postInstagram hashtags vs SEO termsGetting caught up chasing likes can be bad for businessPractical tips for growing your social media audienceGen AI ideas for small businessesPhil’s One Word for 2023Phil Pallen is a brand strategist and keynote speaker who helps people and companies position, build, and promote their brands. He founded Phil Pallen Collective in 2011 and has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles. Phil’s insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few.
Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more.
Learn more about the apps in Creative Cloud
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When a new creative venture is percolating in your mind, it might make sense to move to a more affordable or more nurturing area. Teresa Au speaks to Shannon Maldonado, who quit fashion design and New York to head home to Philadelphia and start her business YOWIE–it began as an online shop, and is now a design studio, store, and hotel. Shannon shares her strategies for finding and fostering community while you grow your creative business.
What you’ll hear on this episode:
Why Shannon named her company YOWIEThe beginnings of YOWIE: pop-up shops and unique merchandiseCreating YOWIE vs. working in corporate fashionThe dream of a gift shopHow Shannon quit her 9-to-5Serendipity and PinterestLessons from fashion on building a brandHow Shannon researched her new business venturePhiladelphia vs New York City for creative businessesWhy a sense of place is so important to ShannonThe connection between community and designHumility as a brand ethosHow to surprise your customer but also establish a recognizable brandThinking of how you do business as an additional creative outletPlanning ahead vs taking one decision at a timeHow big dreams can turn into reality, even if it’s not exactly what you’ve hoped forSocial connections can lead to new opportunitiesImagining a new life for a historic propertyBrand extension ideasHow being part of a team helps Shannon take on new projectsThe importance of nurturing employees to take ownership of different aspects of the businessWhy Shannon started her web TV show Small EnoughThoughts on finding personal time and work/life balance when you love your creative businessHow social media can lead to in-person communityThe role of AI at YOWIEHow Shannon defines successShannon’s One Word of 2023Shannon Maldonado (@helloyowie) is Founder and Creative Director of YOWIE, a creative platform, storefront and design studio based in Philadelphia. After over a decade working in design for brands like Ralph Lauren, American Eagle, Urban Outfitters and Tommy Hilfiger she moved back to Philadelphia to launch YOWIE. Since 2016 YOWIE has been a brand built on community and one-of-a-kind products, events and service.
YOWIE is a hotel, shop, and cafe located in Philadelphia. Founded in 2016 and named “The Coolest Shop in Philadelphia” by Bon Appétit in 2019, the YOWIE brand has extended its outreach to include interactive design workshops, creative/art direction, product design, and interior design consulting for hospitality clients that include Ethel’s Club in Brooklyn, NY and The Deacon in Philadelphia and Dye House in Providence, RI.
With the recent launch of its hotel, YOWIE is cementing itself as a design destination in Philadelphia and beyond. Nestled on a sunny corner of South Street, a block rich in the history of music, art, and makers, YOWIE is a new place to shop, eat, stay and explore the city of Brotherly Love from an insider’s point of view. Philadelphia native and co-founder Shannon Maldonado hopes guests will venture to the different neighborhoods and cultural spaces across the city and feel grounded in the space when they return at the end of their day.
Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
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Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube and Instagram and now running his own new media studio. Hear what Jon says is most important for creators to focus on, where the algorithm can help you, and the power of engaging your following. And if you want to go viral, Jon tells you how to plan for it–and what to do before and after.
What you’ll hear on this episode:
How the pandemic made Jon question his career planThe importance of taking your destiny into your own handsThe definition of “influencer”--and knowing what you can and cannot influenceJon’s goal: to create the best educational content on YouTubeWhat Jon learned at YouTube and Instagram that he can finally shareHow to manage social media in 2023Yes, you can plan to go viral–but should you?The importance of also making content that is not meant to go viralThe best way to grow your audience is to poll your audienceYour audience is your focus groupWhy it’s so powerful to bring your audience along with you as you createCreate goals based on what you can control, not what you hope will happen Tips on how not to get caught up in chasing “likes”What makes metrics most meaningfulBehind every great creator is a great partnerHow Jon diversifies his revenue streamThe difference between Stephen Colbert and James Corden on YouTubeThe importance of trying new thingsPutting the algorithm to work for youHow to determine the best platforms for your contentThe hot features within Instagram and YouTubeBeing realistic about how much content you can produceLooking outside your feed for inspirationOn creating the viral “24 Hours with Danny Duncan” YouTube videoWhat makes for the best interviews with famous and not-so-famous peopleKnowing exactly what your goals are vs. not knowing how high your ceiling isJon’s unexpected next big projectHow Jon is using Gen AI via Adobe Photoshop’s Generative Fill feature to streamline his workflowThe best ways to use AIJon’s One Word for 2023Jon Youshaei
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine for "cracking the code to going viral.” During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During his three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and was recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.
Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs.
Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud.
Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance.
Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.
Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
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