Afleveringen
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Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you…
Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me).
My mistake got me thinking about other missteps I’ve had in my career, so I sat down to share them ALL with you!
We’re covering things like:
Staying calm if you miss an important step in the process.
How to strike the perfect balance of talking and listening while selling.
Why it’s critical to avoid assuming during a sale.
What to do if you accidentally delete something the client wanted.
How to avoid opening a “can of worms” that leads to overwhelm in an ordering appointment.
The best way to get TOP DOLLAR for your photography and make sure your client leaves feeling served.
So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-229
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.
Today I’m joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.
She gets candid about things like:
Finding right-fit clients in a small town.
Investing in her business when it hadn’t made much yet.
Transitioning from digital files to the boutique model.
Feeling stressed, tired, and like she wasn’t doing enough as a mom while she was building her photography business.
Building her confidence in sales.
So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-228
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Zijn er afleveringen die ontbreken?
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One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you’re starting from scratch.
Most photographers think it’s all about their photography, but there’s actually a lot more involved in selling your art for thousands of dollars.
The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable.
So today, I’m going to:
Take you behind-the-scenes of my client’s TWO sessions (that in total generated $10,000 in one day)
Walk you through my thought process when a client says, “Sarah, just help me make my house look amazing!”
My file naming system that greatly reduces overwhelm.
The easiest way to give a client momentum during an ordering session.
My response if a client is surprised by the price of my photography.
So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-227
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling?
Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again!
The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation.
Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together!
I want to tell you all about it because:
Amy has great insights about feeling the PRESSURE to get a client (and the right client, at that).
How she expertly ran a session with two parents and two children (5 and 7).
The difference between how Amy photographs and how I photograph and what that meant during the sales process.
How I got the client comfortable and let them know I'm there to help them.
We go deep into supporting a client while they’re feeling emotional.
So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-226
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If your photography is a “side hustle” or you’re trying to balance family life and work life, then this episode is for you.
Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home.
During her transition from physical therapist to full-time boutique photographer, she dealt with things like:
Wondering if she had enough business knowledge to make the shift.
Trying to mimic what other photographers in her area were doing (and feeling frustrated when it didn’t work).
Wanting to give so much to her clients but feeling like she needed to get them “in and out” so she could make enough money.
Giving up her “guaranteed” income and wondering where the money was going to come from every month.
Talking to her spouse about leaving her job to become a photographer.
Taking action and refusing to get stuck in learning mode.
Investing in education she needed to make her photography business a success.
Working in her business part-time so she can be with her family and put them first.
I’ll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files.
So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-225
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Have you ever wondered if the branding for your photography business is up to snuff?
Maybe you see everyone else’s websites and social media and compare your own…
Maybe you’ve developed a few different logos for yourself and nothing ever really stuck…
Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand…
Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer.
Tune in to learn things like like:
My biggest marketing takeaways from working at a large agency and at Coca-Cola.
The weird way people make a nearly instant determination about how professional you are.
One of the top things I look for in a brand (that photographers often miss).
What your brand actually is–not just colors and logos.
Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools).
So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-224
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?
Maybe you feel desperate when you’re approaching them…
Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business…
I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown.
Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks.
Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-223
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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Have you ever felt like you’re running into the same problems over and over in your photography business?
Maybe you have a lot of clients but you’re still struggling to be profitable…
Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…
Maybe you’re considering changing your business model… again…
Allyson faced those same issues as a long-time photographer.
But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography!
In today’s Joycast, she takes us deep into how she made this big shift, including:
What finally changed for her and how she decided to invest in herself.
Pushing past anxiety and showing up for her first in-home appointment with a client.
What her husband said after she showed him the paid $14k invoice.
How her first two sales compared to her expectations.
If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-222
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.
Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you.
We’ll tackle things like:
Building a foundation for your business that supports you and your family.
How to decide when to invest in your business and when to invest in your family.
My stance on weekend and night photography sessions.
The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip.
How I navigated my kid’s school-aged years as a business owner.
So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-221
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
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If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money.
The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things.
Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth.
If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-220
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.
Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over!
Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her!
Tune in to hear how she:
Booked her first “Julie” in a new city–without ever telling her what she did!
Decided to stay focused on animal photography rather than branching out to families.
Dealt with the nerves she had around in-person sales and talking on the phone to potential clients.
Talked to her partner about making the jump into Boutique Breakthrough.
And more!
If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-219
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!
Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.
Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business).
Tune in today to learn:
How to stand head and shoulders above your “competition”
How I respond to missing deadlines in my business
How I let a client know if there is an issue with their order
How I have my team navigate any problems that arise with a client
And more!
So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-218
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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Have you ever felt frustrated or alone after talking to your friends and family about your photography business?
If you’re the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model.
As an entrepreneur and coach of hundreds of thousands of photographers, I have realized there are just some things that we should keep from loved ones and only share with other dreamers and do-ers.
So today I sat down to chat about:
How to deal with the “peanut gallery” in your life.
What to share about your business and what not to share.
Seeing the world from a different perspective.
Reframing struggle in our photography businesses.
The “front pocket, back pocket” method I teach my students.
If you’re ready to feel less alone as a high-performer, settle in and hit play!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-217
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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Photographers in large cities often say that the clients in their area won’t purchase anything but digital files.
So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it’s really like transitioning from the digital file model to the boutique business model in a competitive market.
She joins me today to cover things like:
How to stand out in a crowded market when you’re not offering the same thing as everyone else.
How she transitioned an existing client from a hybrid model to the boutique system (and how much photography they recently purchased from her).
What her husband said after her first boutique photography sale.
How she recognized gaps in her sales system and what she did to streamline her process (so it was more profitable).
What she’s most excited about moving forward in her business.
If you can relate to feeling like no one in your market would pay for photography products rather than digital files, we recorded this Joycast just for you!
Hit play to get a dose of inspiration and tactical tools you need to go all-in on the boutique business model.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-216
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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Almost all photographers will believe a common myth (or several common myths) at some point in their journey.
Not only do those myths cost valuable time and money, but they also lead to frustration and feeling like you’re spinning your wheels like Fred Flinstone.
If you’ve ever thought things like:
“I need to have the latest and greatest gear to get started.”
“I need a studio to be successful.”
“My portfolio isn’t big enough to get clients.”
“I should photograph anyone and everyone who wants my services.”
Then today’s episode is just for you.
Hit play to get unstuck, learn from my mistakes, and find the fastest path to success as a boutique portrait photographer.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-215
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
-
Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with a disappointing response… or no response at all?
What if you could all but avoid that painful experience by separating your leads into five clear zones?
Today I’m talking to Allie Cline, who developed a five zone method for identifying right-fit clients in your photography business!
In our conversation today, we’ll cover:
How a TikTok trend started Allie’s five zone method.
How to avoid the “danger zone” of leads who will never turn into clients.
Why taking on not “perfect” clients may still be the right thing for your business.
One of the most common traps photographers fall into when looking for clients.
Allie originally shared this method at my three-day event just for boutique photographers, so if you missed out, here's your second chance to hear it!
And make sure to grab her five zone method graphic below, so you can follow along every time you get a new lead.
FIVE ZONE METHOD GRAPHIC:
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-214
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
-
Have you ever felt STUCK in your photography business?
Maybe you have a portfolio, have purchased courses, and even have a few clients under your belt… but you still aren’t gaining much traction.
It feels like every time you DO take a few steps forward, you’re met with resistance and end up sliding back down to where you were.
Tacoma, Washington photographer Danica Williams was in the same boat.
But with ONE decision, she turned it all around and made more money in three months than in the last three years of her photography business… COMBINED.
Today we tackle things like:
Going from charging ZERO to charging what you’re worth.
Why building a beautiful portfolio often ISN’T the answer to getting more clients.
Winning the mental game of seeing yourself as an ARTIST.
Her first nearly $3,000 photography sale.
Working a full-time job while growing your photography business and investing in education.
And MORE!
So if you want to learn exactly how to get unstuck and start finally gaining traction in your photography business, hit play and get ready to feel empowered!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-213
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
-
If you are going to go ALL IN and invest time and money into your photography business, it’s important to have the buy-in of your spouse.
But how exactly do you get that?
It can be tricky – especially if you have tried before and failed, have purchased programs before and had them not work for you, or have a partner who doesn’t share your vision!
Today I’m sharing eight concrete steps for how to talk to your spouse about investing in your photography business.
These tips have not only worked for me, but for my students who have gone on to grow and run successful boutique portrait photography businesses! Sometimes even without the support of their spouse (at first).
Plus, I put together an invaluable cheat sheet of steps you can take to overcome concerns and stay calm during a difficult conversation.
So hit play if you’re ready to get the buy-in of your special person so you can run full speed ahead at your photography business dreams.
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-212
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
-
Are you wondering how to balance your photography business with your family plans and demands this summer?
The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!
So I rounded up six ways to make this summer season COUNT for your photography business!
I’m talking about things like:
Reverse engineering your photography business goals
The 3 phases you need to focus on to be sure you're not sidelining your business
The right way to pre-plan for the holiday season
How to stay accountable and take bite-sized actions toward your business goals
All WITHOUT working 40 hours a week.
So if you want to put your family first while growing your photography business this season, hit play and get ready to jot down these six things to do before Memorial Day!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-211
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
-
Have you ever felt like throwing in the towel on your photography career?
Maybe you’re struggling with:
Feeling like you’ve tried everything and still not finding right-fit clients
Working all hours of the day and losing the time freedom you set out to create
Being endlessly busy but unable to outsource or hire an employee
My guest today, Angela Hopper Lee, was in the same boat.
Her photography degree didn’t teach her how to get clients. So, while she had a few regular clients who would return year after year, she wasn’t growing her business.
Thankfully, that’s when she found us. Just a short while later, she owned her time again AND was averaging $3,000 an order!
So if you want to learn how to stand out in a sea of competition and sell your photography as a shy introvert, hit play and get ready to feel inspired!
RESOURCES:WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-210
SHOW TRANSCRIPT:
Click Here
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
LOVE THE SHOW?
Subscribe & Review on Apple Podcasts
https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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