Afleveringen

  • Virginia Chachati is a pharmacist turned medical writer who embarked on her freelance journey after moving to Germany in 2020. Inspired by the need to work remotely and make a living online, Virginia started a travel health blog that caught a client's attention on Upwork. Despite being underpaid for her valuable work, this experience motivated her to create a community of medical writers focused on fair compensation and support. Virginia established a presence on LinkedIn, where a medical communications agency found and recruited her. Now a full-time freelancer, Virginia enjoys the flexibility of working from home while being able to travel back to the UK for work and family visits.
    Join us as Virginia shares her insights on building a thriving medical writing career.
    1. Learn how to identify and attract high-quality clients who value your skills and expertise
    2. Discover the power of community in setting fair rates and supporting your professional growth

    Connect with Virginia
    LinkedIn

    Resources
    Free 61 tips Ebook for medical writers

    Timestamps
    00:00 Introduction
    02:10 Virginia’s journey into medical writing
    04:02 Her experience with Upwork
    06:31 Being picky about clients
    08:29 Importance of writers knowing their worth and setting ground rules
    12:56 The power of community in medical writing and solving the problem of Upwork
    17:52 Setting fair value in medical writing
    21:56 The future of medical writing: AI and social media
    26:15 Takeaways from today’s conversation with Virginia

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you measuring CME outcomes effectively or just tacking them on at the end?
    If you're involved in developing, measuring and reporting on CME outcomes, you know it's become an expected part of the process. But many CME providers still struggle with integrating outcomes throughout program design and implementation. This leads to poor practices like tacking on outcomes at the end, writing vague questions, and creating reports that fail to tell a compelling story. To truly demonstrate the value and impact of your education, outcomes measurement needs to be woven in from the very beginning.
    In episode 113 of Write Medicine Wendy Cerenzia and Emily Belcher of CE Outcomes share their hard-won insights on outcomes measurements. Tune in to:
    1. Learn why and how to integrate outcomes planning into the earliest stages of educational design 
    2. Discover tips for writing effective outcomes questions that align with learning objectives and avoid common pitfalls
    3. Understand what makes a compelling outcomes report that ties the story together for stakeholders
    Ready to uplevel your outcomes game?
    Takeaways
    1. Outcomes measurement must be integrated from the beginning of educational planning and design, not tacked on at the end. Take action today by reviewing your process for integrating outcomes measurement into educational design. This will help you identify opportunities to involve outcomes experts earlier. 
    2. Effective outcomes questions align with learning objectives, avoid vagueness and confusing options, and consider the target audience, education format, and intended data use. Work with your faculty to carefully craft outcomes questions that align with objectives and will yield meaningful data. And consider pilot testing questions.
    3. A compelling outcomes report ties the story together by connecting program goals, educational design, key findings, and important learnings. When you are writing your next outcomes report, challenge yourself to weave a coherent narrative that demonstrates the "why" behind the education and interprets the data to extract relevant insights. Focus on clearly communicating the impact and value.
    Connect with Wendy and Emily
    CE Outcomes
    [email protected]
    Emily Belcher, Director of Research and Analytics: [email protected]

    Timestamps
    0:00 Introduction
    1:05 Measuring Continuing Medical Education Outcomes
    2:46 Current State of Outcomes in CME and CPD
    5:58 Poor Practices in Measuring Outcomes
    10:13 Root Cause of Not Starting with the End in Mind
    10:26 Outcomes Standardization Project
    18:07 Importance of Internal Consistency in Definitions
    19:19 Effectiveness of Outcomes Measurement Frameworks
    22:21 Expectations from Supporters in Outcomes Reporting
    26:45 Cautious Approach to Using AI in Outcomes Analysis
    31:36 Elements of a Good Outcome Story
    34:45 Future Directions in Outcomes Analysis and Reporting
    38:24 Three Takeaways and Action Steps from Episode 113

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Zijn er afleveringen die ontbreken?

    Klik hier om de feed te vernieuwen.

  • Are you struggling to find the most relevant papers for your medical writing projects on PubMed?
    You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, leaving you frustrated and unsure if you've found the most pertinent literature. This episode of Monday Mentor will help you understand what literature reviews are and how to choose the right type of review for your project, setting you up for more efficient and effective database searches.
    Listen to this episode to discover:
    1. The essential purposes and elements of a well-crafted literature review 
    2. How literature reviews inform a wide range of medical writing projects
    3. The different types of literature reviews and when to use each one
    Tune in now to learn how to master the art of the literature review and take your medical writing to the next level!

    Takeaways
    Here are three key takeaways from this episode of Monday Mentor:
    1. Literature reviews are essential for providing context, identifying gaps, and synthesizing evidence to support various medical writing projects, from clinical practice guidelines to grant proposals and CME materials.
    2. Different types of literature reviews serve different purposes and follow distinct methodologies, such as narrative reviews for broad, critical analysis; systematic reviews for answering focused questions; scoping reviews for mapping research activity; and realist reviews for understanding complex interventions.
    3. Selecting the appropriate type of literature review based on your research objectives is crucial for conducting an efficient and effective review that informs evidence-based decision-making in your medical writing projects.

    Resources
    Literature Review Typologies

    Timestamps
    00:00 Introduction to searching relevant literature
    01:03 What literature reviews are and the different types
    02:04 Why do a literature review at all
    03:18 What type of medical writing projects do literature reviews serve
    06:48 Common types of literature reviews

    Subscribe to the Write Medicine podcast!
    Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content?
    As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episode 111 jumps into the world of "tweetorials" and explores how you can adapt your educational content for platforms like X/Twitter while maintaining the quality and accreditation standards of traditional CME.
    Julie Merten PharmD is my guest, a clinical pharmacist at the forefront of medical writing and CME content development at Chimeric Medical Communications. In today's episode, she shares her strategy for distilling complex medical topics into bite-sized educational content. We'll explore how to take a full clinical data paper, sharpen the key messages, and deliver them in a way that not only educates but engages and fosters interaction. What is the role of imagery, ethical considerations, and the importance of tapping into the right medical niches?
    Join us to learn more about crafting compelling short-form CME and take your content to the next level on social media!

    Takeaways
    1. When creating short-form content for social-media-based CME, keep the scope narrow and focused. If a topic is too complex, consider breaking it up into multiple threads or supplementing with other formats like expert videos.
    2. Invest time in creating high-quality, engaging visuals that are optimized for mobile viewing. Infographic-style images and square aspect ratios work well for tweetorials.
    3. Emojis, design elements, and questioning techniques are practical tools to hook an audience and convey information quickly. If you adopt these stylistic elements, be aware of cultural interpretations and maintain factual accuracy and appropriateness for mobile consumption.

    Connect with Julie
    Email: [email protected]
    Chimeric Medical Communications, LLC
    LinkedIn

    Timestamps
    00:00 Introduction
    02:29 Introducing Julie
    04:02 What a Tweetorial is and how it works
    05:27 How long threads have been around
    06:53 Crafting a Tweetorial tutorial
    08:11 Assessing learner engagement on Tweetorials - how people respond and sign up for them
    10:56 Creating private communities on X
    11:57 Looking at the interaction of learners in a Tweetorial
    13:01 Some of the challenges when creating this short-form content
    14:33 Teaching and learning considerations with short-form content
    15:45 All about emojis
    18:01 Moving from long-form to short-form content
    19:55 Figuring out what the key messages are
    21:10 The scope for patient cases and tutorials
    21:40 Ethical concerns
    23:16 Considerations on how Tweetorials are assessed
    24:01 Evaluating outcome metrics for Tweetorials
    25:42 Finding CME on X as a learner
    27:08 Key skills to develop for creating effective accredited education content for social media
    31:40 Final thoughts on trying short-form content
    32:37 Where to connect with Julie
    33:21 Tips for creating short-form content for social media-based CME

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you crafting compelling stories of transformation in your CME needs assessments?
    As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust needs assessments that justify the need for education.
    Tune in to:

    Understand what clinical practice and performance gaps are and how to substantiate them through thorough research

    Learn a framework for conducting a comprehensive gap analysis to pinpoint the root causes of practice shortfalls

    Discover the key components of well-crafted learning objectives and how to align them with desired outcomes

    Let's jump in.

    Takeaways
    1. Use the question-based framework I shared in the episode to conduct a thorough gap analysis, considering the what, why, who, when, where, and how of the identified practice gap. You'll also find a template for gap analysis in the show notes.
    2. Ensure your learning objectives are actionable, measurable, relevant, and aligned with the desired outcome level (e.g., knowledge, competence, performance, patient outcomes).
    3. Push yourself to create learning objectives that go beyond knowledge gains and foster practical skill application to drive meaningful practice change.

    Resources
    Gap Analysis Framework
    ACS Tips for Writing Learning Objectives

    Time Stamps
    00:00 Introduction
    00:38 Identifying clinical practice and performance gaps
    07:34 Crafting effective learning objectives
    08:03 4 rules of thumb when creating learning objectives
    09:37 TLDR on learning objectives

    Subscribe to the Write Medicine podcast!
    Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you unknowingly excluding audiences with your medical writing and CME content? 
    As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable. 
    Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes. 
    In EP 109, you’ll:
    1. Learn how to optimize your content for people with varying levels of health literacy and digital skills
    2. Discover tools and resources to help you create content that meets accessibility standards
    3. Understand the impact of inclusive writing on audience engagement and health equity
    Don't miss this opportunity to elevate your inclusive content creation skills.

    Takeaways
    3 Steps you can take toward accessibility and inclusivity. 
    1. Familiarize yourself with health literacy principles and accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the Patient Information Forum's PIF TICK standard.
    2. Audit your existing content for accessibility and inclusivity, identifying areas for improvement and implementing best practices.
    3. Continuously educate yourself on inclusive writing strategies by following thought leaders, attending workshops, and engaging with resources shared in the episode's show notes.

    Resources
    Web Content Accessibility Guidelines (WCAG)
    Patient Information Forum TICK standard
    How to Write Clearly by Tom Albrighton 
    Writing Tools: 55 essential strategies for every writer by Roy Clark 
    Health literacy as a social determinant of health
    National Institutes of Health: What is health literacy?
    CME/CE Content Creator's Toolkit
    The Utility of Social Media in CME
    The Checklist Revolution: Streamlining Healthcare Content for Better Understanding
    Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education

    Connect with Virginia
    LinkedIn
    Website

    Timestamps
    00:00 Introduction
    02:22 Virginia’s approach to making medical writing accessible and inclusive
    08:59 Resources to support accessibility work
    13:06 Takeaways from today’s conversation on accessibility and inclusive content creation

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you ready to master the art of medical writing and stand out as a CME content creator?
    As a medical writer, you know that crafting compelling continuing medical education (CME) content requires a unique set of competencies. But what exactly are these essential skills, and how can you develop them to stand out in this competitive field? In this episode, we'll explore the core abilities that will help you excel as a CME writer and deliver exceptional educational content that meets the needs of both your clients and healthcare professionals.
    In this episode, you'll unlock:
    1. A breakdown of the essential writing skills needed to articulate complex medical information simply and effectively.
    2. A peak into the most valuable sources for compelling and robust needs assessments.
    3. How fostering your communication and collaboration abilities prepares you to work seamlessly with clients and subject matter experts to achieve excellence in medical education content.
    Discover how to enhance your CME writing expertise—tune in for valuable insights to transform your approach and elevate your industry standing.

    Resources
    ACCME. Standards for Integrity and Independence in Continuing Education. 2020

    Time Stamps
    00:00 Introduction
    00:34 CME writing demands strong foundational writing skills
    01:22 You need technical proficiency with reference management software
    02:15 Importance of research skills
    04:11 Communication and collaboration skills
    05:32 Understanding assessment and outcomes frameworks
    06:47 Summary of today’s mini-episode

    Subscribe to the Write Medicine podcast!
    Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • What challenges and opportunities await US-based CME providers looking to expand into Europe?
    As a CME provider, understanding Europe's accreditation landscape and cultural nuances is crucial for successfully delivering education to international audiences. In today’s episode of Write Medicine, Susan Yarbrough joins me in dissecting the complexities of CME in Europe and guiding us through the accreditation mosaic. We’ll explore key considerations and strategies for navigating European CME, including the need for a strong dose of cultural humility.
     In episode 107, you’ll:
    1. Gain insights into the differences between US and European CME accreditation systems
    2. Learn practical advice for partnering with local organizations to deliver relevant education
    3. Discover the importance of cultural humility and adaptability when expanding CME offerings internationally
    Tune in now to equip yourself with the knowledge and strategies needed to expand your CME programs confidently into Europe and beyond!

    Takeaways

    While European CME accreditation differs significantly from the US, focusing on approving activities rather than providers, the accreditation landscape in Europe is evolving, with a slow but steady movement towards alignment and reciprocity. 

    Reciprocal agreements allow for the exchange of CME credits, but disparities in accepting and using CPD credits across jurisdictions remain a concern. As a US-based CME provider, if you want to expand your offerings to Europe and beyond, as a first step, research the accreditation requirements and cultural nuances of your target European countries or regions.

    Education providers who want to successfully deliver CME in Europe must cultivate cultural humility as a key ingredient. As a US-based provider, you’ll need to understand local guidelines, perform a gap analysis and needs assessment, and have a local footprint to effectively deliver education that is appropriately accredited and tailored to the European audience.


    Connect with Susan
    Email: [email protected]
    Instagram

    Abbreviations
    EACCME: European Accreditation Council for Continuing Medical Education (
    ECMEC®: The American Medical Association (AMA) has an agreement to mutually recognize continuing medical education (CME) credit with the European Union of Medical Specialties (UEMS). Physicians (MDs, DOs, or equivalent international degree holders) may apply to the AMA to have their EACCME European CME Credits (ECMEC®s) converted to AMA PRA Category 1 Credit™.

    Resources
    Ghidinellli M, Pozniak E, Kolanko C, Wilson S. The ongoing challenges faced by providers of CME-CPD in Europe. J CME. 2023;12(1)

    Timestamps
    00:00 Introduction
    02:44 Introducing Susan
    03:50 Some of the key challenges she sees in accreditation domestically
    05:26 Updated guidelines for virtual credit in EACME 3.0
    10:03 Differences and similarities between European and US accreditation
    12:30 Impact of territoriality on CME content
    15:51 Uniformity or standardization for reciprocal agreements in CME accreditation
    17:13 Independence in Europe versus the US
    21:48 Why the ABPI is attached to having control over content
    24:26 How US education providers go about addressing specific needs and gaps in Europe
    28:35 What tactical changes may look like to be an effective educator
    31:03 Winners and losers in European accreditation
    33:34 The extent of international and global CME and how is that going to change
    36:03 Susan’s practical advice for CME providers
    37:50 Key takeaways from today’s episode

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you trapped in the generalist rut as a medical writer? Discover the power of nourishing your niche in CME writing.
    Specializing in CME writing can help you crack the client mindset code, build authority, generate higher revenue, and optimize your marketing efforts. This Monday Mentor episode explores how focusing on CME can lead to a thriving medical writing career and help you:

    1. Understand the rewards and risks of specializing in CME writing
    2. Learn how to identify and develop your CME niche based on your skills and interests
    3. Discover strategies to market your CME writing services effectively and command higher rates

    Ready to take your medical writing career to the next level? Grab this niche discovery checklist to start exploring your CME writing niche today!

    Time Stamps
    00:00 Introduction to niche specialization
    01:33 Breaking down the benefits of nourishing a niche
    04:45 Overcoming concerns and challenges of specializing
    06:57 When and how to find a niche

    Subscribe to the Write Medicine podcast!
    Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape?
    Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of AI writing tools. Whether you're looking to break into medical writing, specialize in a niche, or future-proof your skills, Michelle's advice will help you chart a path to success and fulfillment in your writing career.
    Listen to this episode to discover:

    Strategies for differentiating yourself and targeting your ideal clients in a competitive market

    Tips for staying up-to-date with industry trends, health communication best practices, and emerging technologies

    Insights on building confidence, resilience, and a well-rounded lifestyle as a freelance medical writer


    Tune in now to learn how you can thrive as a medical writer in 2023 and beyond and gain the knowledge and inspiration you need to take your career to the next level.

    Takeaways
    1. Identify your niche: Reflect on your unique skills, interests, and background to determine your specialization in medical writing. Develop a targeted marketing message and online presence that communicates your expertise to potential clients.
    2. Curate your learning: Set aside dedicated time to stay informed about the latest trends, best practices, and technologies in medical writing. Focus on resources that align with your niche and goals, such as industry blogs, newsletters, webinars, and journals.
    3. Embrace AI as a tool: Familiarize yourself with AI writing tools and explore ways to incorporate them into your writing process. Experiment with using AI to generate outlines, edit sentences, or streamline your brainstorming while maintaining your commitment to quality, evidence-based content.

    Connect with Michelle
    Health Writer Hub
    LinkedIn

    Timestamps
    00:00 Intro
    02:47 Introducing Michelle
    05:11 Her medical writing journey
    09:45 Exploring the changes: Insights on who’s moving into the field, their motivations, and what that means for training and professional development
    15:47 Specialization as a benefit in developing business
    19:15 Crucial strategies for writers to help them stay resilient during times of economic fluctuation
    23:29 Resources to help keep pace with industry trends
    27:24 Designing effective medical writing courses
    33:25 Is AI a threat or an opportunity in medical writing?
    40:02 Key takeaways from Michelle’s episode

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you measuring educational outcomes but failing to capture the true impact on your learners? As a CME/CPD professional, you know that proving the effectiveness of your educational programs is crucial. But in the rush to gather data and report metrics, it's easy to overlook the individual learner's experience and perspective. Relying solely on quantitative measurements can cause you to miss valuable insights that could help enhance your activities and programs.
    In this episode, physician and longtime medical educator Dr. Dean Jenkins shares:
    1. Why it's essential to focus on the learner's needs and desired outcomes when designing education
    2. The importance of qualitative data in capturing the complexity of healthcare and the learner's voice 
    3. How defining your target outcomes upfront can improve your learning design and measurement approach
    Tune in to discover how putting the learner at the center of your outcomes strategy can help you deliver more impactful and meaningful education!

    Takeaways

    CME must evolve to meet learners' complex and personalized needs, incorporating a more dynamic, qualitative approach to assess learning outcomes.

    The CME field has been steadily shifting toward valuing outcomes beyond attendance and satisfaction for over a decade. However, analyzing the collected data and using it to improve the learning experience further remains challenging. Standardization of outcomes measurement is vital for the professionalization of CME/CPD.

    Sharing insights and validated findings within the CME/CPD community is beneficial and necessary to foster improvement in education and patient care. Engaging with the broader community of educators, learners, and health professionals through discussion forums, journals, or social media networks is valuable. Share your findings, experiences, and strategies for measuring and improving educational outcomes, as Dean Jenkins does through his work with Outcomes Engine.


    Connect with Dean
    [email protected]
    Outcomes Engine

    Time Stamps
    (02:41) - Introducing Dean
    (07:28) - How to package education for learners in ways to address learners' needs and learning styles
    (09:22) - Some of the strategies that he uses to determine what those needs are
    (13:59) - What Dean is talking about when talking about Pharma-led education
    (18:24) - Evolution of measuring and evaluation: assessing learning effectiveness across these different contexts
    (20:50) - His involvement in the Outcomes Standardization Project
    (21:56) - How Dean sees the field moving forward in terms of outcomes measurement, evaluation, and analysis
    (25:12) - His thoughts on whether we are headed toward internal capacity building within the field.
    (27:58) - The degree of collaboration between medical affairs teams and colleagues in independent medical education in Europe and the UK
    (29:40) - What is Outcomes Engine, and why it’s important
    (31:50) - Capturing the learner's voice
    (33:26) - How Outcomes Engine will capture the learner’s voice
    (35:10) - Dean’s final thoughts
    (36:37) - Key takeaways

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you unknowingly sabotaging your spine health every time you sit down to write?
    As a medical writer, you pour your mental energy into crafting high-quality documents. But while you're focused on engaging your mind, your body may suffer silently. 
    Poor posture, repetitive movements, and prolonged periods of sitting can lead to neck strain, back pain, and other musculoskeletal problems that impact your physical well-being and ability to think clearly and creatively.
    In this episode of Monday Mentor, chiropractor, researcher and medical writer Peter Stein PhD, DC shares some of his insights about spine health, including:

    1. How your spine supports your cognitive performance and creativity as a writer
    2. Practical strategies for integrating better ergonomics and physical variety into your writing routine 
    3. Quick and simple "micro-breaks" you can take to alleviate spine tension, even when racing to meet a deadline

    Don't let poor spine health derail your writing - tune in now to give your body the same attention and care you give your words!

    Time Stamps
    (01:24) - Introducing Peter
    (02:15) - Spine health importance for writers
    (07:51) - His insights on injuries that stem from keyboard work
    (11:31) - Some of the immediate and actionable things that writers can do to protect, support, and promote spine health.
    (15:46) - Connecting with work tools
    (17:23) - Other ways we can integrate movement into our everyday routine
    (20:42) - Things Peter sees as being important for spine health in general
    (23:59) - His final thoughts on spine health
    (26:24) - Key takeaways from Monday Mentor

    Subscribe to the Write Medicine podcast!
    Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • If you are a medical writer my guess is that you occasionally struggle to engage your target audience. Health professionals have less time and shorter attention spans, making it critical for medical writers to master storytelling techniques that get their audiences interested and engaged with content, whether we’re talking about slide decks, manuscripts, or omni-channel content.
    My guest in episode 102 is Eleanor Steele, also known as MedComms Mentor, who shares how she transitioned from agency work to running a successful freelance business in medical communications. Join us to learn more about the gaps Eleanor identified in the market for specialized training and development and get practical advice from Eleanor about:

    Storytelling frameworks that support a logical flow of information and answer audience questions

    How to frame content around audience needs and interests

    The skills you need to write "bite-sized" short-form content optimized for different formats


    This conversation with Eleanor is part of our first Friday series, which profiles medical writers and how they have broken into the field. It's also the last episode of season 7.

    Resources
    Content Alchemy. Tip Sheet for Medical Writers

    Connect with Eleanor
    Email: [email protected]
    Website
    YouTube

    Time Stamps

    (03:47) - Eleanor’s journey and transition into Medical Communications

    (06:02) - Some of the gaps she’s seeing in the training and professional development market for medical writers

    (07:39) - What Eleanor does and who she does it for

    (11:57) - What she encourages writers to do to learn a little bit more about the audience they’re writing for

    (16:31) - Navigating the challenges for writers with limited clinical exposure

    (20:03) - Storytelling frameworks

    (22:44) - The main challenges Eleanor sees in ongoing training and professional development

    (25:53) - Her YouTube Channel: MedComms Mentor

    (31:07) - Key challenges she sees for freelance medical writers

    (33:37) - The future of MedComms

    (36:15) - A shift towards not only engagement but outcomes in the omni-channel assets

    (38:47) - Where to connect with Eleanor


    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Have you ever wondered how biases in medical research and education can significantly impact women's health and health in the LGBTQ+ community? Do you want to learn how you as a CME/CPD professional can promote inclusive and equitable language in your work, and why this is important in CME content creation?
    My guest today is Caitlyn Tivy DPT, a physical therapist, medical writer, and femtech pioneer. In today's episode, episode 101, we explore concrete ways CME/CPD professionals can help propel a shift toward more inclusive and equitable education and, ultimately, patient care. Caitlyn shares where harm has been done to women and LGBTQ+ patients through exclusion and bias in everything from clinical trials to medical curricula and terminology. We explore the real-world consequences of these biases, such as the underdiagnosis of heart attacks in women and the mismanagement of endometriosis.
    This episode is a call to action for us as CME/CPD professionals to embrace inclusivity and equity in our work.

    Takeaways
    1. Inclusive language matters in CME/CPD, and why it's crucial for education activities and content to challenge biases and gaps in healthcare and medicine.
    2. Femtech extends beyond reproduction and includes technology and services for various health conditions.
    3. CME/CPD professionals can influence an education shift toward women's health and address care for LGBTQ+ individuals.

    Action Steps
    1. Educate yourself on how to use inclusive language in CME/CPD. Consider enrolling in an AMWA course or reading resources like "Sex Matters" and "Invisible Women."
    2. Engage in conversations with supervisors or peers to advocate for inclusive language and gender-inclusive care in CME and to identify the under-representation of women's health, LGBTQ+ health, and marginalized groups in CME.
    3. Explore opportunities to include information about gender and sex-inclusive care in CME/CPD and contribute to creating a more comprehensive and inclusive healthcare education landscape.

    Resources
    Grab your copy of the CME/CE Content Creator's Inclusion Toolkit
    Clayton JA, Tannenbaum C. Reporting sex, gender, or both in clinical research? JAMA. 316(18):1863-1864.
    McGregor AJ. Sex Matters: How male-centric medicine endangers women's health and what we can do about it. Hachette Go, 2020.
    Perez CC. Invisible Women: Data bias in a world designed for men. Abrams Press, 2019.
    Redwood Ink. Inclusive Language Course
    Every R, Napolitan C, Wilson T. Improving Patient Care for the LGBTQ+ Community Through Continuing Education. Alliance Almanac. Feb 20, 2024.

    Time Stamps

    (02:55) - Addressing biases in clinical practice and education

    (09:54) - The role that continuing education plays in starting to shift this narrative away from women's health

    (16:27) - Caitlyn’s perspective on funding driving content

    (20:44) - Resources she recommends to writers to help them get up to speed on inclusive and equitable language

    (24:27) - Approaching research with a specific patient population in mind

    (28:09) - What Femtech is and why it’s important

    (29:34) - Caitlyn’s hope for providers who work in healthcare

    (32:05) - Femtech: growing field beyond women's health issues

    (34:01) - Caitlyn’s final thoughts

    (37:23) - Putting today's insights into action


    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • We’ve reached a major milestone here at the Write Medicine podcast – episode 100.
    When I started this podcast, my mission was to foster a spirit of community, connection, and support among peers and colleagues in the early days of the COVID-19 pandemic. This mission has evolved and is increasingly focused on providing you. Write Medicine friend, with practical strategies and tools to advance your career and support your work as a CME/CPD professional, whether you are a planner, strategist, analyst, reviewer, or writer.
    So to celebrate making it to episode 100, I've compiled 100 tips covered by our conversations on the podcast. Consider today's episode the cheatsheet you need to:
    - Optimize CME programming, evaluation, and modalities
    - Craft high-quality content
    - Master efficient research strategies
    - Grow as a CME/CPD professional

    Take what serves you in your journey from this curated list across 10 key categories that this podcast explores.

    Time Stamps
    (01:26) Writing and content creation tips
    (02:37) Research and evidence tips
    (04:04) Career development tips
    (05:32) Communication and collaboration tips
    (06:52) Industry insight tips
    (08:18) Personal growth and productivity tips
    (09:43) Ethics and professionalism tips
    (11:00) Professional development tips
    (12:30) Navigating challenges tips
    (13:41) Technology tips
    (15:20) Next up on Write Medicine

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Have you ever wondered what happens behind the scenes of scientific breakthroughs? Is the future of science at risk in the digital age? Like many fields, science is undergoing rapid changes in the digital era that could compromise integrity and innovation. As consumers of scientific knowledge, we all have a vested interest in an effective system. Join us in episode 99 as we explore the evolving world of science in the digital age, with insights from biochemist and former Cell editor, Ben Lewin.
    In this episode, you'll:

    Gain insight into flaws in the scientific publishing process involving peer review, preprints, and the "publish or perish" paradigm.

    Understand concerns over reproducibility, questionable research practices, and the influence of money in shaping projects.

    Learn how technology and A.I. are transforming science into a data-driven numbers game obsessed with quantity over quality.


    Don't miss this illuminating discussion on the complex forces that could undermine science in the 21st century.
    Transcript

    Takeaways
    1. Science is not a linear, seamless process. Despite the perception of scientific progress as a smooth and consistent journey, it is often messy and characterized by zigzagging developments. The public needs to understand the principles and limitations of the scientific process to demystify the black box image of science.
    2. There are emerging concerns about the influence of artificial intelligence, the shift towards "big science," and the potential lack of revolutionary ideas in scientific research due to the pressure to publish safer and more reliable work. Scientists are also at risk of becoming data-generating technicians rather than pursuing innovative questions and answers.
    3. Criticisms have been raised regarding the hierarchy of scientific journals, the peer review system, and the prevalence of predatory journals. Despite its flaws, the current system of scientific publishing is considered the best available option for disseminating scientific knowledge.

    Resources
    Lewin B. Inside Science: Revolution in Biology and its Impact. Long Island, NY: Cold Spring Harbor Laboratory Press. 2023.

    Time Stamps

    (02:47) - Introducing Ben

    (06:33) - What we should be understanding about science

    (08:20) - Inside Ben’s book, Inside Science: Revolution in Biology and Its Impact

    (10:04) - The art of presenting scientific work

    (12:15) - The pressure to publish in science

    (14:23) - His thoughts on how science should proceed in the future with publishing

    (17:51) - Ben’s view on peer review

    (19:48) - His take on the peer review process

    (22:30) - His thoughts on the preprint problems during the pandemic

    (24:16) - The path for young scientists to get published in appropriate journals

    (26:26) - The key changes in scientific conduct that Ben’s been able to trace

    (29:37) - Concerns in modern science

    (35:13) - Ben’s key takeaways from Inside Science

    (37:09) - Highlights from today’s episode


    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you aware that plagiarism is not just about copying text word for word? Listen in to uncover the different forms of plagiarism and how to spot them. Plagiarism can have significant consequences in CME content development, affecting the credibility of education materials and the reputation of education providers. By understanding the different types of plagiarism and how to detect them, you can ensure the integrity and originality of your CME content.

    Discover the various forms of plagiarism beyond direct word-for-word copying.

    Learn practical techniques for detecting and avoiding plagiarism in your CME content development.

    Understand the drivers of plagiarism and gain insights into CME content integrity.


    Tune in to episode 98 to equip yourself with the knowledge and tools to identify and prevent plagiarism in your CME content, and take steps to ensure the originality and quality of your work.

    Resources
    Das N, Panjabi M. Plagiarism: Why is it such a big issue for medical writers?Perspect Clin Res. 2011;2(2);67-71.
    Harting D, Bowser A. Worst Practices for Writing CME Needs Assessments: Results From a Survey of Practitioners. AMWA Journal. 2019;34(2):51-55.
    Radike M, Fielder Camm C. Plagiarism in medical publishing: each of us can do something about it. Eur Heart J case Rep. 2022;6(4):ytac137. See the AMA Style Guide graphic.
    Retraction Watch
    Sandford-Cooke J. Ten signs of possible plagiarism. The blog of the Chartered Institute of Editing and Proofreading
    Weber-Wulff D. Plagiarism detectors are a crutch, and a problem. Nature. 2019;567;435.
    World Association of Medical Editors (WAME). Recommendations on publication ethics policies for medical journals. WAME. Englewood.
    Howson A. Should you go down the rabbit hole? Write Medicine, episode 48.

    Time Stamps
    (00:00) - Plagiarism takes different forms, including paraphrasing.
    (03:06) - AMA 11th Manual of Style addresses plagiarism.
    (04:45) - Plagiarism drivers.
    (06:40) - How to detect plagiarism.
    (08:51) - Tricks to avoid plagiarism.
    (09:31) - Use original words - read, digest, rewrite. (Dast, N. et al. 2016)
    (10:53) - Storytelling, retelling content.

    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Are you curious about how the art of data collection and analysis can transform the impact of continuing education in the health professions? What if you could easily prove that learning activities drive tangible outcomes?
    Today's guest is Dr. Alaina Szlachta, a Learning Architect who improves the results of personal and professional development programs through data enablement. She joins us to unravel the complexities of effective education activity and program evaluation.
    In a world increasingly driven by data and evidence, understanding the outcomes and impact of educational programs is crucial, but learning professionals in many sectors often struggle to effectively evaluate education activity and program impact. And without proof of outcomes, it's difficult to demonstrate value and make data-driven decisions.
    Alaina outlines the crucial checkboxes for successful evaluation and highlights the art and science of strategically aligning evaluation variables to forge a persuasive chain of evidence. We also tackle the sometimes daunting task of identifying behavioral change indicators and how to build "indicator muscle."
    In this episode, you'll hear how to:

    Develop a simple framework for aligning learning outcomes.

    Identify indicators that reliably track performance improvement.

    Leverage AI to efficiently create assessments tailored to your needs.


    Tune in to hear how to build a rock-solid evaluation process in under an hour.
    Takeaways

    Effective evaluation in any field requires a balance of trustworthy evidence, improvement data, and operational insights, acting as a compass for success and growth. Create your impact hypothesis by lining up "dominoes"; start with the change you intend to make, then trace back through outcomes, outputs, and inputs. Visualize this sequence to clarify your strategy and prepare to measure each stage.

    The distinction between outputs (the immediate, tangible products of a program) and outcomes (the longer-term changes resulting from those outputs) is essential in evaluating the true impact of any initiative.

    Develop your "indicator muscle" by applying evaluation strategies to personal goals. Choose a goal, define indicators of success, and track them over time. This practice will build your skills in a lower-stakes environment and prepare you for larger, more complex projects.


    Connect with Alaina
    Email: [email protected]
    By Design Development Solutions
    LinkedIn

    Time Stamps

    (03:17) - Introducing Alaina

    (05:26) - Connecting her professional threads to inform learning strategy, measurements, and evaluation

    (11:50) - Evaluating outcomes and evaluation framework

    (14:30) - Different evaluation models and robust strategies

    (21:12) - Output vs. Outcomes

    (22:38) - Importance of process evaluation

    (28:59) - Recommendations for starting to build the indicator muscle

    (31:04) - The challenges in thinking about and brainstorming behavioral indicators for change

    (34:30) - Emerging trends in learning and development

    (39:51) - Where to connect with Alaina

    (40:51) - 3 takeaways from today’s episode


    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • Do you struggle to find skilled medical writers who can develop high-quality, evidence-based CME/CPD content?
    Creating impactful continuing education relies on building effective partnerships between providers and specialist writers. In today's Monday Mentor we’re talking about the important yet often overlooked role of medical writers in developing credible, evidence-based CME content.
    Based on insights from experts in the field, you'll:

    Learn the diverse skills and deliverables medical writers offer beyond writing abilities.

    Discover common "pain points" in the provider-writer relationship from both perspectives.

    Get practical resources to set clear project expectations and enable smooth collaboration.


    Tune in to gain actionable tips on optimizing your medical writer relationships to develop better CME/CPD.

    Resources
    Grab your Process Start-Up Checklist
    Harting D, Bowser A. Worst Practices for Writing CME Needs Assessments: Results From a Survey of Practitioners. AMWA Journal. 2019;34(2): 51-54.

    Time Stamps

    (01:07) - Importance of medical writers in evidence-based CME and CPD content

    (02:42) - Contributions and challenges of medical writers in content development

    (07:05) - How we can bridge these gaps

    (09:08) - What’s coming next on Write Medicine


    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

  • If you’re on LinkedIn, and you’re a nurse, a nurse who’s a health or medical writer, or a nurse who’s exploring how to become a writer, I think you’re going to love today’s First Friday episode. 
    From the scrubs to the keyboard, Claire Bonneau’s story of how she shifted out of a full-time nursing role into a thriving freelance medical content writer is nothing short of motivational. She graduated from nursing school in 2019 and leaped into freelance health writing during the pandemic and her journey is proof that it's never too late to follow your passions.
    Join us to explore:

    The challenges and triumphs of transitioning careers during uncertain times.

    How the problem-solving and creative aspects of nursing can lead to success in writing.

    The importance of community and learning from one's mistakes in the freelance world.


    Listen to the full episode to hear how Claire is shaping her unique niche in the freelance health writing community. Oh, and she drops some serious gems about navigating platforms like Upwork and LinkedIn.

    Connect with Claire
    Website
    LinkedIn
    Email: [email protected]
    Newsletter

    What steps can you take today?

    Dedicate a moment each day to journal about your professional journey. Capture moments of learning, growth, and the emotions attached to your evolving career path.

    Reach out and connect with one new person a week on professional networking platforms like LinkedIn to start building your community, just as Claire did.

    Experiment with a freelancing platform by creating a profile or submitting a project proposal to experience the process and discover potential opportunities for skill-building and networking.


    Time Stamps

    (02:59) - Introducing Claire: From nurse to now

    (05:55) - Why she went into writing

    (07:37) - How creativity has helped her build her business

    (09:05) - The obstacles Claire faced and her approach to problem-solving

    (10:27) - Some examples of roadblocks and embarrassing moments she experienced

    (13:34) - Transformation from isolation to engagement on LinkedIn

    (15:44) - Her experience building an email newsletter

    (17:37) - The purpose of the newsletter and building community

    (21:05) - Claire’s thoughts on Upwork and how it’s been effective for her

    (25:00) - Will she always be on Upwork and what a transition strategy would look like

    (27:56) - Where the negativity comes from towards Upwork

    (29:51) - Her encounter with feeling tapped by the nursing label as she transitioned into a new field

    (33:30) - Her 3 pieces of advice for transitioning from clinical care to writing freelance

    (34:58) - Where to connect with Claire

    (36:17) - Episode Takeaways


    Subscribe to the Write Medicine podcast!
    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.