Afleveringen
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#260:
I talk a fair amount about managing cash flow as a Profit Coach. I truly believe it’s the missing piece for many fitness entrepreneurs. With that said, growing revenue is a vital piece of the puzzle. All else being equal, the business with more clients and revenue wins. Of course, it isn’t quite that simple.
I’m excited to share an interview I did with Hailey Rowe.
Hailey is a marketing and sales coach for Health Pros.
There are a few things that stood out about our conversation.
The Power of Tracking - Hailey tracks a lot. While you don’t need to track as much as her, what would it look like for you to level up your tracking? Remember, what gets measured improves.
Putting the audience first. Hailey has a pretty big following for a niche market but she’s way more concerned with giving her audience content that they want. She explains some simple ways to do that.
She shares the 4 steps to take someone from an awareness of who you are to a happy, paying client.
👉 Listen to the episode now! You’ll be better for it. Leave a review and let me know what part of my story resonated most with you!
Additional Resources:
Resources & Links:
Hailey’s website
Hailey’s IG
Hailey’s free course
Hailey's FB
Book a call with HaileyBook a Q&A Call with muah
📩 Stay Connected & Keep Growing:💡 Subscribe & Leave a Review: If this episode was helpful, share it with another gym owner who needs to hear it!
📲 Follow me on Instagram and LinkedinJoin my free newsletter
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#259: In this episode, I share the unexpected story of my laptop crashing right before a big conference—and how that tech meltdown turned into an opportunity for growth. I dive into the lessons learned about staying adaptable, embracing vulnerability, and keeping things simple, even when plans go off the rails.
Key Topics Covered:
The Unexpected Setback:
How a laptop crash derailed my carefully planned start to a 4-day conference trip.
Embracing Disruption:
Turning frustration into a moment of clarity and presence.
Dealing with Comparison:
The struggle of feeling “less than” amidst highlight reels, and how that comparison can distort reality.
Actionable Lessons:
Simplify: Sometimes the solution is as straightforward as ordering a new computer or tracking your spending.
Values First: Align your financial and personal decisions with your core values.
Action: Don’t let setbacks paralyze you—taking even small steps forward can create big change.
The Power of Vulnerability:
How admitting my struggles can be a hidden strength, leading to personal and professional growth.
Timestamps:
0:00 – Introduction and setting the stage
2:00 – The laptop meltdown and initial reactions
5:00 – Reflections on vulnerability and comparison
8:00 – Key lessons: Simplify, Values First, Action
11:00 – Conclusion and call-to-action
Have you ever faced an unexpected setback that led to personal growth? Share your story with me on social media using #GlitchToGrowth!Additional Resources:
📩 Stay Connected & Keep Growing:💡 Subscribe & Leave a Review: If this episode was helpful, share it with another gym owner who needs to hear it!
📲 Follow me on Instagram and LinkedinJoin my free newsletter
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Zijn er afleveringen die ontbreken?
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#258: Have you ever felt like you’re spinning your wheels, waiting for the "perfect time" to make a move? Success doesn’t wait. In this episode, I share key insights from my recent mastermind experience and break down why acting with urgency is the game-changer most gym owners are missing.
💡 What You’ll Learn in This Episode:✅ Why waiting too long to make decisions is costing you money.
🔥 Action Step:
✅ How high performers use urgency to drive momentum.
✅ The simple mindset shift that can help you take action TODAY and see results fast.
✅ A challenge for gym owners—what’s ONE decision you’ve been avoiding that you need to act on now?Pick one thing you’ve been putting off and set a deadline to execute. DM me on Instagram or email me with what it is—I’d love to hear from you!
📩 Stay Connected & Keep Growing:💡 Subscribe & Leave a Review: If this episode was helpful, share it with another gym owner who needs to hear it!
📲 Follow me on Instagram and Linkedin -
#257: I remember the exact moment I hit rock bottom—standing there as a tow truck pulled away with my car, feeling like a single thread had been pulled, unraveling my entire life. That moment changed everything.
In today’s episode, I’m getting personal. I’m sharing how I went from A deep financial struggle—drowning in debt and uncertainty—to completely transforming my money habits and eventually coaching gym owners just like you.
If you’ve ever felt stuck, stressed, or unsure how to move forward with your finances, this episode is for you.
In This Episode, You’ll Learn:✅ The financial rock-bottom moment that changed my life
✅ The small steps I took to regain control
✅ How I turned my biggest struggle into my biggest strength
✅ Why your financial future can be WAY brighter than you thinkResources & Links:
Grab your very own copy of Fitness Profits
Book a Q&A Call
👉 Enjoyed this episode? Leave a review and let me know what part of my story resonated most with you!
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#256: Are you mixing your business and personal finances? It’s time to stop! In this episode, I break down why separating your finances is essential for financial clarity and success as a fitness entrepreneur.You’ll discover:
The risks of co-mingling your money. Simple steps to keep your business and personal finances separate. How this one habit can transform your money management. Don’t let financial stress hold you back. Tune in now to take control of your finances and simplify your life!Resources & links
Fitness Profits Book Work with Billy: Book a Profit Clarity CallConnect with me on Instagram @BillyHofacker.
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#255: In this episode, Billy Hofacker dives into a real-life scenario that many gym owners face: not having enough to pay their tax bill. Learn how to overcome financial challenges using a proven three-step process inspired by Switch. From clear goal setting to finding your WHY and creating sustainable systems, this episode is packed with actionable advice to help you regain control of your finances.
Key Takeaways:
The importance of analyzing past successes.
Why reconnecting with your purpose can drive action.
Practical tips for creating an environment that fosters financial health.
Links/Resources Mentioned:
Switch: How to Change Things When Change Is Hard by Chip and Dan Heath.
Links and Resources:
Book a quick Profit Clarity Call.
Connect with me on Instagram @BillyHofacker.
Grab a copy of Billy’s game-changing book, Fitness Profits
Action Step:
Do the next specific step, regardless of how small.
Don’t forget to subscribe and leave a review! Your support helps us reach more fitness entrepreneurs like you.
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#254: Are you feeling like you’re behind or not where you want to be in your fitness business or personal life? You’re not alone. In today’s episode, I’m here to remind you that progress isn’t always linear and that challenges are part of the journey.
We’ll explore how to shift your mindset, embrace small wins, and find your unique path forward. Plus, I’ll share my own story of overcoming setbacks and why I believe you’re exactly where you’re meant to be right now.
What You’ll Learn in This Episode:
Why comparing yourself to others is a losing game—and how to stop.
The importance of focusing on your vision and daily habits.
Practical steps to regain momentum and create meaningful progress.
A sneak peek at an exciting offer I’m putting together to help fitness pros gain financial clarity and control (stay tuned!).
If you’re ready to stop feeling stuck and start moving forward, this episode is for you!
Links and Resources:
Book a quick Profit Clarity Call.
Connect with me on Instagram @BillyHofacker.
Action Step:
Do the next specific step, regardless of how small.
Don’t forget to subscribe and leave a review! Your support helps us reach more fitness entrepreneurs like you.
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#253: Feeling overwhelmed by your business finances? In this bite-sized episode, I’m sharing three simple and actionable steps you can take today to gain financial clarity in your fitness business. These quick fixes will help you organize your expenses, create a money management system, and build the habits you need for long-term success.
What You’ll Learn:
How to categorize your expenses to know exactly where your money is going.
A simple money management system to stabilize your cash flow.
The power of a weekly financial review—and how to make it a game-changer for your business.
If you’ve been putting off tackling your finances, this episode is your sign to start today!
Resources & Links:
Ready to take control of your finances? Check out the Profit Growth Mastermind. Message me for details.
Connect with me on Instagram @BillyHofacker.
Action Step:
Pick one of the quick fixes and implement it within the next 48 hours. Share your progress with me on social media or email—I'd love to celebrate your wins with you!
Don’t forget to subscribe and leave a review! Your support helps us reach more fitness entrepreneurs like you.
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#252: Slow seasons are a reality for most businesses, including gyms. But what if they could be an opportunity instead of a challenge? In this episode, I’m diving into why gym owners should embrace a “Winter Strategy” to make the most of quieter times. You’ll learn how to see slow seasons as a blessing in disguise, creative winter promotions to keep your clients engaged, and how to prepare your business for tax season and Q1 success. Let’s turn the winter slowdown into a time of growth and preparation!
What You’ll Learn:
How slow seasons can help you work on your business instead of just in it.
Creative, actionable ideas for winter promotions to keep your clients engaged.
Steps to prepare your business for tax season and a strong Q1.
Resources Mentioned:
Your Fitness Money Coach Podcast Archive
Fit Profit Solutions Consultation
Connect with Me:
Website: www.yourfitnessmoneycoach.com
Instagram: @BillyHofacker
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#251: What if you could start 2025 with financial momentum instead of stress? In this episode, I’m sharing the three financial habits that I believe can make all the difference for your finances in the new year. These tips are simple, actionable, and proven to work—even if you’re just getting started. Tune in to learn how to:
Get on the same page with your partner using monthly meetings.
Take control of your money with a detailed budget.
Automate your finances to save time and stay consistent.
Let’s make 2025 the year you take your finances to the next level!
What You’ll Learn:
Why monthly money meetings can transform your finances—and your relationships.
A step-by-step guide to creating a budget that works for you.
How to automate your finances for consistency and long-term success.
Resources Mentioned:
Your Fitness Money Coach Podcast Archive
Fit Profit Solutions Consultation
Connect with Me:
Website: www.yourfitnessmoneycoach.com
Instagram: @BillyHofacker
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#250: The holiday season is here, and it’s one of the most challenging times to stay on top of your finances. But don’t worry—I’ve got you covered! In this episode, we’re diving into three simple, actionable strategies to keep your financial fitness in check while still enjoying everything the season has to offer. You’ll learn how to manage cash flow when holiday spending is high, discover budget-friendly ways to show appreciation to your clients, and start setting yourself up for a successful Q1. Let’s make this holiday season one to celebrate—not stress over.
What You’ll Learn:
How to create a holiday spending budget and avoid post-season debt.
Creative, meaningful, and budget-friendly ways to show appreciation to your clients.
Three steps to start planning for a successful Q1 while still enjoying the holiday festivities.
Resources Mentioned:
Your Fitness Money Coach Podcast Archive
Fit Profit Solutions Consultation
Connect with Me:
Website: www.yourfitnessmoneycoach.com
Instagram: @BillyHofacker
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#249: As we near the end of 2024, it’s the perfect time to reflect on the journey we’ve taken. In this bite-sized episode, I challenge you to summarize your entire year in just one word. Why one word? Because it cuts through the noise and highlights what truly mattered to you—whether that’s growth, change, resilience, or, in my case, “Plan.”
I’ll share the thinking behind my chosen word, “Plan,” and guide you through a simple exercise to find your own. By identifying a single word that encapsulates your year, you’ll gain clarity and set a meaningful intention for the year ahead.
Key Takeaways:
Discover why honing in on one word can provide powerful clarity.
Hear why “Plan” was my word of 2024 and the impact it had on my approach to business and life.
Get prompts and ideas to help you find your own word and use it as a compass for the future.
Action Step: After listening, choose your one word for the year. Ask yourself what major theme defined 2024 for you. Then, consider how that word can influence your decisions and direction as we head into 2025.
Listen Now
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
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#248: As the year comes to a close, I’m reflecting on five powerful lessons that shaped my business, mindset, and overall well-being in 2024. These insights go beyond financial strategies—they’re about building a meaningful life and thriving both personally and professionally.
Key Takeaways:
Enthusiasm Makes Up For A Lot:
When you bring genuine energy and passion to what you do, you can overcome skill gaps and turn setbacks into stepping stones.
Quote: “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo EmersonIt’s OK to Grieve:
Acknowledging loss and allowing yourself to feel can fuel long-term resilience. Give yourself permission to slow down, process, and come back stronger.Relationships Rule:
Your network, friendships, and mentors matter—both in business and in life. Prioritize people over transactions.Quote: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale CarnegieBuild a Life:
Don’t just focus on building a business—build a life you love. Align your goals, values, and daily habits so that you enjoy the journey, not just the destination.Invest in Yourself:
Continuous learning, personal development, and self-care pay off in every area. Whether it’s taking a course, hiring a coach, or improving your health habits, investing in yourself creates lasting returnsQuote: “Investing in yourself is the best investment you will ever make.” – Robin Sharma
Listen Now
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
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#247: Gratitude isn’t just a seasonal gesture—it’s a life-changing practice that can transform your mindset, relationships, and even your business success. In this episode, I reflect on the power of thankfulness and share practical ways to incorporate gratitude into your daily life.
Here’s what you’ll hear:
How gratitude shifts your mindset and strengthens your business relationships.
My personal journey with thankfulness, including the struggles I’ve faced.
Simple but powerful strategies to express gratitude, like hand-written thank-you notes and recognizing your clients.
What gratitude means to me on a deeper level, including a reflection on faith with the quote:
“A life of gratitude to God for being saved is far more pleasing than a life based on self-righteousness over being good.” – Timothy KellerThis episode will leave you inspired to practice gratitude—not just during the holidays, but all year long.
Key Quotes:
“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur Ward
“Recognition is the greatest motivator.” – Mary Kay Ash
“It’s not happiness that brings us gratitude. It’s gratitude that brings us happiness.” – Anonymous
Action Step: Take a moment this week to express gratitude to one client, colleague, or friend.
Listen Now
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
Newsletter sign-up link
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#246: Scaling your business can be thrilling, but it’s not something to rush into. In this episode, I’m sharing 3 critical steps every fitness professional should take before scaling to ensure sustainable success:
Follow the Wealth Building Plan (WBS): This 8-step guide helps you decide where to put your next dollar for maximum impact.
Focus on One Success First: Most people don’t get rich twice—don’t jump into starting another business before fully optimizing your current one.
Get Your Accounts in Order: Having clean books and clear finances is the foundation for scaling.
Plus, as a nod to the season, I’ll talk about the importance of gratitude and reflecting on your journey before moving to the next level.
Key Takeaways:
A clear plan (like the WBS) prevents financial missteps.
Scaling isn’t about speed; it’s about strategy.
Gratitude keeps you grounded as you grow.
Listen Now
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
Newsletter sign-up link
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#245: In this special bonus episode, I’m revealing all the details of my Black Friday offers—designed specifically for gym owners who want to take their finances to the next level. Here’s what we’re covering:
A discount on a powerful mastermind with exclusive bonuses.
A one-time Profit Booster Intensive session at a massive discount.
Fresh bookkeeping solutions to help you start 2025 strong.
Early access to the ‘Plan for Profit’ course with extra resources.
A Cyber Monday workshop to kickstart your financial plan for the year.
Don’t miss these game-changing opportunities!
👉 Click here to grab the full breakdown of each offer.
Listen now and get ready to take control of your financial future!
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
Newsletter sign-up link
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#244:
In this episode, we explore how to navigate the financial implications of major life changes, such as having a baby or moving to a new city. Join me as I share practical tips on budgeting, financial planning, and effective communication with your partner to help you thrive during these transitions.
Key Points:
Budgeting for Change
Reevaluate your budget to accommodate new expenses.
Set priorities to distinguish between necessary and discretionary spending.
Strengthen your emergency fund to cover unexpected costs.
Financial Planning
Update your financial goals based on your new circumstances.
Review and adjust your insurance needs.
Maintain contributions to your retirement savings.
Communicating with Your Partner
Discuss financial expectations openly to reduce stress.
Align on spending and saving priorities together.
Plan for adjustments as life circumstances evolve.
Resources:
Fitness Profits Book
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
Newsletter sign-up link
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#243: In this episode, we tackle the financial challenges that fitness business owners face during slow seasons. Join me as I share practical strategies for assessing your financial situation, generating revenue, and making smart spending decisions to help you navigate these quieter times successfully.
Key Points:
Assessing Your Current Financial Situation
Review cash flow statements to identify income and expense patterns.
Differentiate between fixed and variable costs to find potential savings.
Establish a financial buffer for peace of mind during slow months.
Strategizing Revenue Generation
Diversify income streams with online classes, merchandise, or workshops.
Create promotions and discounts to attract new and returning clients.
Implement membership retention strategies to maintain steady cash flow.
Smart Spending and Budgeting
Trim unnecessary expenses by reviewing subscriptions and contracts.
Prioritize investments that will yield future revenue growth.
Set a realistic budget that reflects the slower months while planning for growth.
Resources:
Fitness Profits Book
Connect with Us:
Book a Q&A
www.yourfitnessmoneycoach.com
Instagram
Episode
Newsletter sign-up link
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#242: In this quick episode, I share three must-do tasks to set your fitness business up for a successful new year. By focusing on your finances, tax planning, and goal setting, you’ll make sure you’re ready for what’s next. Tune in for practical, actionable tips to wrap up the year with clarity and confidence.
Key Takeaways:
Review Financial Performance: Evaluate this year’s revenue, expenses, and cash flow. Identify trends to inform your strategy for next year.
Plan for Taxes: Save on taxes by making strategic last-minute deductions, contributions, or business investments.
Set Business Goals: Define 2-3 specific goals for growth in the new year based on this year’s performance and insights.
Listen Now:
Episode
Newsletter sign-up link
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#241: In this episode, Billy Hofacker interviews Daniel Meng, a former gym owner who sold his gym for $900K ($950K with interest). Daniel shares his inspiring journey—from his days as a college baseball player to becoming a personal trainer for celebrities like Kenny Chesney and eventually running and selling a successful fitness business.
Topics covered:
Transitioning from a private to a semi-private training facility
Key strategies for gym owners at different stages: those starting out and those ready to sell
The importance of systems, financials, and simplicity for a smooth exit
What adds value to gym evaluations and what detracts from it
How Daniel used a broker and tips for a seamless selling process
The impact of surrounding yourself with the right people
Whether you’re planning to sell your gym someday or just want to optimize your business, this episode is packed with insights that can help you run a smarter and more profitable gym.
Links and Resources:
EpisodeConnect with Daniel Meng: [email protected]
Newsletter sign-up link
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