Afleveringen
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Today Iâm digging into the importance of honest self-review and seeking feedback from your listeners to make your show even better. Inspired by an interview I heard with Geddy Lee of Rush by Rick Biato, Iâll share how even the pros take time to reflect on their work and look for ways to improve. Iâll talk about why itâs crucial to revisit your older episodes, ask your audience the right questions, and be open to constructive criticism, even if it stings a little. My goal is to help you move beyond just being âgood enoughâ and become someoneâs favorite. Letâs get started on how you can make every episode better than the last!
You Need Fresh EarsGeddy talks about how when you're making the music, you're not listening to the whole song. This is true of podcasters. We are paying to the details, but not the whole episode. We aren't paying attention to the flow, or the tease, or any other ingredients that might be missing.
We may have been up against a deadline, and decided to "just push publish" well now with some time between the date it was published and the current date, you may hear with a new mindset that sees way you could improve.
Get CreativeThe beauty of podcasting is it's YOUR SHOW. You can do whatever you want. You may lose some of your audience, but you might also gain a whole lot more. If you want to try something, try it.
Only One Way To Find OutThere is only one way to know if it will work. Saturday Night Live does a dress rehearsal and if that audience doesn't laugh (even if all the writers thought it was great) it doesn't make it to the show. The content is shaped by feedback.
Get Some Honest FriendsI've worked with clients and I'll spot some pretty easy tings to fix to improve their show, and they will say "Oh man, my friends said it was amazing." That doesn't mean the show wasn't good, but "amazing" may be a stretch.
Eventually Rush Found Their AudienceThe band Rush was about to lose their record deal. They could have listened to the record label and tried to make hits. Instead they followed their guy, and made a very experimental record called 2112. Then the audience heard it, and they told a friend, who told a friend. That audience lead to them being able to do whatever they wanted for the rest of their careers. This wouldn't have happened without some experimentation and feedback from their fans.
Need Help With Your Show?I have a podcast review service currently called "Podcast Hot Seat" and you can get your episode and/or website review to let you know what you're doing right (so you can do more of it) and what might need some tweaking.
Let the passion to serve your audience outweigh your fear of feedback. Feedback is the breakfast of champions. Do what others are too afraid to do, and you will stand yards ahead of them.
I'm here to help.
Takeaways:When creating podcast content, regularly review your old episodes to find areas for improvement.Engaging your audience through surveys can reveal what they truly want from your show.Listening back to your own recordings helps you notice things you might have missed during the live recording.Don't be afraid of constructive feedback; it's essential for growing your podcast and serving your audience better.Just like bands need to evaluate their live performances, podcasters should do the same to enhance their shows.Your podcast should resonate with listeners, not just exist because there's nothing else available.More Links Mentioned In the Show
Join the School of PodcastingRick Beato Interview Geddy Lee of RushMentioned in this episode:
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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting.Go to www.podcastingobservations.com
Podcasting Observations
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I Can't Tell What Is Working!
When you just promote your podcast everywhere, it's hard to tell what is working. One way that makes it easy to see what's working is to track the links you share. Newsletters like Kit, Beehiz, Mailerlite enable you to see what is getting clicked on. I use Fathom stats on my website so I can see where my traffic is coming from (and enables to see where I get more traffic from my newsletter than social media).
This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!
Resources MentionedSwitchy Link Tracker
Whispr Flow
School of Podcasting
What is A Link Shortener/Tracker?There are tools like bit.com but my favorite is called Switchy (as you are switching out links). It does a ton of stuff:
Creates tracking links for things you shareMakes it easy to organize you data so you can see what is workingMakes trackable QR codes (which I use in my slides when I speak)Can make a "Linktree" type website (all with trackable links)It's only $39 for a lifetime deal at App Sumo
Takeaways:Starting a podcast takes more time than you think, especially at the beginning.Using tools like Switchy helps track what works for your podcast and what doesnât.Exercise can do wonders, like biking, which also relates to consistency in podcasting.Measuring your efforts in podcasting allows you to focus on what actually brings in listeners.Changing multiple things at once in your podcast can confuse results, stick to one at a time.Your newsletter might outperform social media for traffic, so donât overlook it.Mentioned in this episode:
Your Voice is Your Legacy
You have lived things that need to be heard. You can help other people, and I'm here to help. Don't let your story die within you, release your legacy today and start your podcast. I've helped hundreds (thousands?) of podcasters and I can help you. It's time to do it.
School of Podcasting
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Zijn er afleveringen die ontbreken?
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My Podcast is Great, but It's Not Growing
Ever feel like youâre pouring your soul into your podcast and the audience just isnât showing up? Yeah, me too. In this episode, we tackle that painful realization that sometimes, the problem isnât with the promotion, but with the content itself. We take a hard look at what happens when listeners start dropping off like flies. Is it that theyâre just not your target audience? Or maybe, just maybe, your content isn't hitting the mark?
Take It Outside of PodcastingWe draw some hilarious parallels between podcasting and other forms of media â like writing a book or even making a movie â because when you take it out of the podcasting bubble, things start to look a lot clearer.
The Fear of FeedbackWe also discuss the absolute necessity of getting feedback from your audience and how terrifying that can be. But hey, if youâre not asking, youâll never know whatâs working and whatâs not. So, buckle up as we dissect the ups and downs of podcasting, and how a little feedback can turn your ship around. Youâll leave this episode ready to engage with your listeners like never before!
Takeaways:Podcasting advice sometimes makes more sense when you think outside of the podcasting bubble.Don't just assume your content is great; ask your audience what they really think.If your audience isn't coming back, maybe your content isn't hitting the mark anymore.Promoting isn't the only solution; feedback from listeners can be the real game changer.Taking a step back and comparing your podcast to books or films can clarify your approach.Remember, itâs not about the numbers; itâs about resonating with your true audience.Podcasting Observations
School of Podcasting
Mentioned in this episode:
Join the School of Podcasting Community
Unlock your podcasting potential with the School of Podcasting, where your voice takes center stage. Whether you're a beginner eager to launch your first show or an experienced podcaster looking to refine your craft, our resources and supportive community are here to guide you every step of the way. I have expertly crafted courses on everything from choosing the right equipment to mastering audience engagement, and enjoy personalized coaching that tailors success strategies to what YOU need. Join a vibrant network of fellow creators dedicated to sharing knowledge and inspiring growth. Elevate your podcast to new heightsâyour journey starts here
School of Podcasting
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Why Am I Podcasting Again?
Have you ever stopped and wondered if you're podcasting for the right reasons?
Sometimes it can feel like we're shouting into the void while the rest of our lives demand our attention. Between work, family, and everything else competing for our time, it's easy to look at your podcast and wonder if it's still worth the effort.
When Life Gets in the WayIn this episode, I talk about the challenge of keeping your podcast momentum alive when life gets messy. Not every season of podcasting is exciting. Sometimes you're tired, overwhelmed, or simply questioning whether the time you're investing is paying off.
Those moments happen to all of us, and they often force us to reevaluate why we started podcasting in the first place.
The Passion vs. Profit QuestionOne conversation really stood out to me. I spoke with a client who had been podcasting for four years but had never seriously considered how to monetize their show. Their goal was simply to share helpful content and make a positive impact.
But after four years, they started asking a different question: "Is this still enough?"
That question opened the door to a deeper discussion about goals, expectations, and what success actually looks like.
Sometimes the Goal Needs to ChangeOne of the biggest lessons from this conversation is that it's okay for your goals to evolve.
Maybe you started podcasting as a hobby. Maybe you wanted to build a community, grow your business, or simply have meaningful conversations. As your circumstances change, your reasons for podcasting can change too.
A fresh perspective can reignite your enthusiasm and help you see opportunities you may have overlooked.
Finding New Energy for Your PodcastIf you've been feeling stuck, frustrated, or uncertain about your podcast's future, this episode is a reminder that you're not alone. Sometimes the solution isn't quitting. Sometimes it's simply redefining what you're trying to accomplish.
By revisiting your goals and being honest about what you want from your podcast, you may discover a new sense of purpose that makes the journey exciting again.
Keep This in Mind When Monetizing Your ShowAs someone who wrote a book about making money with your podcast, you need to keep in mind you don't monetize a podcast, you monetize audience (and often yours is too small as 3% of your audience will take action).
Final ThoughtsPodcasting today can feel overwhelming. There are endless platforms, constant changes, and enough advertisements to make anyone question their sanity. But when you reconnect with your "why," the path forward often becomes much clearer.
If you've ever wondered whether your podcast is still serving youâor whether you're serving your podcastâthis episode is for you.
Takeaways:Babies are like the ultimate podcasting nemesis, demanding all your attention and time.Monetizing your podcast can feel like a nasty uphill battle, trust me on that one.If you're not making money, don't lose sight of the joy your podcast brings you.Changing your goals can light a fire under you and bring back that energy and enthusiasm.
Links referenced in this episode:schoolofpodcasting.com
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Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook groups, and Reddit communities the right way. Drawing from my own stories and hard-earned lessons, I explain why simple self-promotion often leads to bansâand what you can do instead to build genuine connections and grow your audience. Whether you're just starting out or looking to expand your reach, this episode is packed with small lessons that deliver big value for every podcaster.
Takeaways:When promoting our podcast, we often make rookie mistakes that come back to bite us later.Self promotion in forums usually gets you banned, like, seriously, just don't do it.Always check the forum rules before posting about your podcast, or you'll regret it.Making friends before promoting your podcast can actually help you gain listeners and avoid bans.Consider reaching out to moderators first; they might even want to join your podcast.If you need help growing your podcast, there are plenty of resources available for you.
Links referenced in this episode:schoolofpodcastingpodmatchpodcastguestsredditfacebookguestexchange
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In this episode, I share some insights from the world of podcast interviews, sharing surprising experiences from a marathon of guest appearances on brand-new shows.
Maybe Not Use AI ResearchDiscover the pitfalls of relying too heavily on AI-generated questions, the importance of audio quality, and why genuine research and thoughtful preparation make interviews truly valuable. Whether you're a podcasting newbie or looking to sharpen your hosting skills, I've got some practical advice and candid insights to help you create interviews that stand out, and get shared.
Takeaways:Using AI for podcasting is all about how good your prompts are, so don't skimp on that.New podcasters often have terrible audio quality, just buy a decent microphone already.If you're interviewing someone, do your homework and ask unique questions, please.Podcasters need to realize that repetitive questions make for boring interviews, spice it up!When you have better audio than your guest, itâs time to reconsider your setup, trust me.Researching your guest before the interview is not crazy prep, it's called being a pro.
Mentioned in This EpisodePodmatch
Podcast Guests
Samson Q2U Microphone
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How is this still happening?
You ever have one of those moments where you see something so ridiculous you canât help but roll your eyes? Thatâs basically the theme of this episode. Iâm talking about the world of podcasting and, honestly, itâs kind of wild. Itâs 2026, and people are still posting âNew episode out! (and that's it)â on social media like thatâs some kind of marketing strategy. Seriously?
Yes, It's Better Than Nothing...In this episode, I talk about why podcasters need to stop doing the bare minimum when promoting their shows. If youâre going to post on social media, at least make it interesting. Lead with a question. Share a bold statement. Give people a reason to stop scrolling and pay attention. Donât just announce your existence, do something to spark curiosity.
Use a HookI also dig into the importance of using hooks when sharing episodes. In todayâs world of endless content, you need something that grabs attention immediately. Whether itâs a thought-provoking question, a surprising opinion, or a compelling claim, the goal is to invite people into a conversation, not just tell them your episode exists.
There is No Excuse for "New Episode Out"And honestly, with all the AI tools available now, thereâs really no excuse for lazy promotional posts anymore. AI can help you come up with stronger captions, better hooks, and more engaging content in seconds. If your entire strategy is still ânew episode out,â it might be time to rethink things.
Throughout the episode, I share practical tips on how to create social posts that actually connect with your audience and make people want to listen. I also invite listeners to join the School of Podcasting community, where we do listener parties, personal coaching, and help podcasters grow their shows in smarter ways.
If youâre serious about podcasting and want your marketing to stand out, this episode is your reminder to stop being basic and start being intentional. Podcast promotion doesnât have to be boring â and honestly, it shouldnât be.
Takeaways:In this episode, we discuss how just saying 'new episode out' is the laziest way to promote your podcast, so let's spice it up!Every podcaster should lead with a hook that actually grabs attention, otherwise, what's the point of even posting?We emphasize the importance of creating engaging social media posts instead of the bland standard phrases that nobody cares about.It's shocking to see how many people still use outdated promotional tactics like 'find me wherever you find your podcasts' â just stop it already!If you want your episode to stand out, it needs a compelling claim or question that makes people want to listen and engage.Utilizing AI tools can help you generate better social media content than the typical 'new episode out' post, so why not give it a shot?
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Podcast promotion breaks down to this:Identify who your audience isGo to where they are (online and offline)Make friends with themTell them about your show
Don't Overthink itSo a person on Reddit mentioned they wanted to grow their podcast about horror movies.
Let's see.... where could I find a bunch of people who like horror movies... if only there was a place where people who like horror MOVIES go. If only......
Go to Where They AreSo go to the movie cineplex, if you want to go all out have a t-shirt made for you with your logo and URL on the shirt (see Stickermule), and have some business cards made with your logo and website address, and a QR code (I use switchy for that. It not only makes QR code and a whole lot more but I can track how many times that QR code was used).
Then as people are entering the building ask them, "Are you hear to see (scary movie title)?" and if they say "Yes," then give them a card and say "I do a podcast for people just like you."
Expectations
Yes, some will throw the card away. Some will put it in their pocket. Other will be bored sitting through endless advertisements waiting for the movies to start and will point their phone at the QR code (which takes them to my follow page).
Keep in mind you build you audience one person at a time.
And often that one person hangs out with other people who also like what they like, and word of mouth starts to grow your show. Now, word of mouth is effective. We know it is. It ranks high in all the ways to promote your podcast, but we also know it is slow. If you are looking for a giant switch to give you 30,000 downloads an episode, that just doesn't happen.
The More You Do It The better You Get At itI know for me, selling my book, Profit From Your Podcast, in person is always a little uncomfortable, but the more I did it, the better I got at it and the more books I sold
Do You Need Help Growing Your Podcast?If you need help growing your show, come visit me at schoolofpodcasting.com. One of the features we have there are listener parties where a group of us will get together and you get to watch us listen to your show. This way you can see if we laugh when we're supposed to laugh and cry when we're supposed to cry. If it's not working, you'll know immediately and it's time to go back and do some basic editing. Check it out at schoolofpodcasting.com.
Mentioned In This EpisodeStickermule (T-shirts and more)
Canva (business Cards)
Design Crowd (crowd source your business card or t-shirt design)
Switchy (QR codes that are trackable)
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July 4th was supposed to be a festive day filled with fireworks, but instead, it turned into a disaster for me.
Picture this: Iâm all set to enjoy the show, but as I step out, the sky starts drizzling. Naturally, I whip out my phone to scroll through social media, because who doesnât love seeing what everyone else is up to while ignoring the world around them?
Fast forward a few moments, and bam! My foot hits an uneven sidewalk, my phone goes flying, and Iâm face-first in the concrete. My knees did not fare well. Everyone around me thinks itâs a scene from a slapstick comedy, and Iâm just trying to play it cool, you know?
But hereâs the kicker: this little escapade has everything to do with podcasting. Yeah, you heard me right. Looking stupid while starting a podcast? Itâs practically a rite of passage. Weâll dive into how to embrace that awkwardness and turn it into something valuable. So, buckle up; itâs going to be a wild ride!
We've Looked Stupid BeforeI live near Cleveland Ohio and if I go into a room of 30 adults and scream, "Here we go brownies here were go!" they will answer with RUFF RUFF! Grown adulst will bark like a dog.
Also being Ohio means you must stand and spell your state when someone plays the song Louie Louie.
My favorite is the "Chicken Dance" at weddings how this tradition of some demonic polka got started I will never know, but again everyone is willing to look stupid.
When you venture into podcasting one of two things will happen. You will have a successful show that you love doing, you'll have that story about the time you started a podcast.
I Can Help
Takeaways:So, if you're thinking about starting a podcast, brace yourself, because looking stupid is basically part of the package.People worry too much about looking dumb on a podcast; trust me, we all do it sometimes, and itâs totally fine.You can learn from your own mistakes, but learning from others is even better, so listen up, folks.In the end, podcasting is about having fun and sharing stories, not about being perfect.When you finally start your podcast, remember: you might end up with a great show or a hilarious story about your failed attempts.If you want to avoid looking stupid, just donât do stupid stuff, but letâs be real, we all mess up sometimes.Links referenced in this episode:
schoolofpodcasting.com
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I've been researching the current challenges creators are facing on YouTube, particularly with demonetization issues. I share my thoughts on why YouTube, as great as it is for discovery and stats, can be risky for creatorsâespecially those who rely on it for income.
I spotlight the story of Steven song, a talented animator who invested hundreds of thousands of dollars and over a decade into his channel, only to be demonetized without warning. Youâll hear how the lack of human customer support at YouTube is affecting creatorsâ mental health, and why relying solely on YouTube revenue might not be the best strategy.
All Your Eggs in One BasketI talk about the importance of diversifying your income streams and caution against tying essential expenses to unpredictable YouTube payouts. I also offer some practical advice on making your content more discoverable, like focusing on great episode titles and eye-catching thumbnails, while reminding you that YouTubeâs algorithm can be both a blessing and a curse.
If youâre thinking about starting a video or audio podcast, or simply want to learn about the realities of growing on YouTube in todayâs landscape, this episode gives you valuable insights and honest advice from my years in the industry.
Ready to take your podcast to the next level? Visit schoolofpodcasting.com and use the coupon code âlistenerâ for a special deal. I look forward to helping you succeed!
The secret reasons Youtube is demonetizing channels (video)
I got demonetized it's over. (video)
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What Day Should I Publish My Podcast?
We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, itâs not like weâre all sitting around waiting for the next serial to drop, right?
Shoot For the Empty Day of the Week StrategySo, hereâs the scoop: you could play the spreadsheet game, tracking when your competition releases their episodes. Picture it: youâve got a spreadsheet with a bunch of podcast names and dates. You notice that Wednesdays are as empty as my fridge on a Sunday night, so why not slide in and claim that day?
How Many Shows Do You Listen to on THE DAY it Releases?But letâs be real hereâdoes it even really matter? Most of us listen to shows whenever we feel like it, not at the crack of dawn on release day. Itâs not like weâre tuning in live like itâs a radio show or something.
Consistency in Schedule and VALUESo, consistency is key, folks. Pick a day that works for you and stick with it. If itâs Thursday, then itâs Thursday. If you want to release on Wednesday but your life screams Thursday, record a few episodes in advance. The world wonât end if you miss a âprimeâ day. So, in the end, just do what works for you, and let your audience find you.
Takeaways:So, when should you launch your podcast? Honestly, it doesn't really matter all that much.Consistency is key, folks. Pick a day and stick to it like glue, alright?Wednesdays are golden! Everyone's back in the groove and looking for fresh content.Check out your competition, find the gaps, and seize the dayâlike a podcast ninja!Recording episodes ahead of time is a smart move. Get that backlog going, my friend.In the end, do what fits your life best. Your podcast should suit you, not the other way around.
Links referenced in this episode:schoolofpodcasting.com/start
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Should Your record Your Podcast Outside?
Ever tried recording a podcast outside? Yeah, it's like trying to juggle flaming torches while riding a unicycle on a tightrope. You think, "Hey, this'll be fun!" Then the wind starts howling, dogs are barking, and your neighbor decides it's the perfect time to mow his lawn. Welcome to the chaotic, unpredictable world of outdoor podcasting!
Survivor: Podcast EditionSo, Iâm sharing my past outdoor recording adventures, where I quickly realized that my audio setup was about as reliable as a chocolate teapot. I went from dreaming of crisp, clear conversations to battling wind noise and random passersby. Who knew that just being outside could turn into a full-blown episode of 'Survivor: Podcaster Edition'? I mean, at this point, I might as well just start a podcast about how to survive recording in the wildâcomplete with tips on how to dodge pesky lawn mowers and barking dogs. But itâs not all doom and gloom!
Control What You CanI chat about how to make your outdoor recording experience a bit more bearable. Spoiler alert: It's all about controlling what you can. Invest in some good windscreens, keep your mic close, and sometimes you just have to roll with the punches (or the background noise). And letâs be real, if youâre going for that authentic vibe, a little chaos can actually add character. I mean, who doesnât want to hear the sound of nature while listening to a podcast? Just be prepared to accept the reality that itâs not going to be studio-perfect.
So grab your gear, your patience, and maybe a helmet, because outdoor podcasting is a wild ride!
Takeaways:Recording outside is a wild ride with unpredictable audio issues, just embrace the chaos.Wind noise and random background sounds are the new normal when podcasting outdoors, get used to it.If you want to record outside, patience is key; Mother Nature doesn't always cooperate.Sometimes, leaving in background noise is better than trying to edit it out; just roll with it!You might want a good windscreen for your mic if you're going to brave the outdoors.Consider recording in a car for better sound; just don't freeze or risk carbon monoxide poisoning!Links referenced in this episode:
schoolofpodcasting.com
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Is your podcast just a fun side gig, or could it be something more? We tackle this question head-on, inspired by a listener whoâs got a budding podcast and some serious self-doubt creeping in.
Podcast Reality CheckWe break down the reality of podcast growth and the often disappointing truth of monetization. Letâs face it, just because youâve got listeners doesnât mean youâre rolling in dough. We dive into strategies for gauging your audienceâs engagement and the importance of asking them for feedback. Youâll hear how to avoid the common pitfall of spreading yourself too thin (because nobody wants to end up burnt out and bitter).
You Monetize an Audience - Not a PodcastAnd hey, if youâre dreaming of making a living off your podcast, weâve got some tough love for you. Itâs all about building an audience first, and that takes time and effort. So letâs keep it real and maybe have a laugh while we figure out how to turn that hobby into something that might just pay the bills.
Takeaways:Podcasting can start as a fun hobby, but it might evolve into something more serious over time.Engagement metrics are key; knowing how far listeners stick around helps gauge interest.If you're thinking about monetizing, remember: you're really monetizing the audience, not just the podcast itself.Consistency in content is crucial; it's all about providing value and keeping your audience engaged.
Links referenced in this episode:schoolofpodcasting.com/starttoggl.com
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Back in 1980, Robert Palmer was already trying to figure things out with his jam, "I'm Just Looking for Clues." Fast forward to today, and here we are, diving into the murky waters of podcasting where someone is asking why their downloads are nosediving. This isn't just a casual inquiry; itâs a cry for help amidst the chaos of the podcasting world!
The Gut Punch of RealityI mean, who hasnât felt that gut punch when you realize your audience is slipping through your fingers like sand? So what do we do? We go on a hunt for those elusive clues, just like Palmer did, except our clues are more about audience retention than romance.
As we dig deeper, we realize that now is NOT the time to pump up promotions. Yeah, you heard me right. If your downloads are dropping like itâs hot, the last thing you wanna do is throw money at ads. Itâs like trying to sell a broken car; nobodyâs gonna bite.
Why Is Your Leaving?Instead, letâs focus on the core issue: why are people bailing? Itâs a classic case of âfix the holes in your ship before you set sail again.â Letâs talk about asking your listeners directly: Are we still vibing? Did I lose you at minute 10? Youâd be surprised what a simple survey can tell you about your audienceâs listening habits.
Look at Your Podcast Completion PercentageAnd trust me, if your retention is below 70%, thatâs not just a warning sign; it's a full-blown emergency! We also touch on how the podcasting game is a lot like stand-up comedy. You donât just jump on stage and hope for the best; you gotta test those jokes first!
Just like comedians tweak their routines based on audience reactions, we need to refine our content based on listener feedback. If youâre not willing to do the groundwork, youâre basically setting yourself up for a flop.
Get The Content Working Before Your PromoteSo, buckle up, because before we throw our next promotion, we need to ensure that what weâre offering is something that listeners actually wanna stick around for. Remember, the key to growth isnât just about shouting louder; itâs about crafting something worth listening to.
Takeaways:In podcasting, if your audience is dropping, it's not the time to promote.You should ask your listeners what they think about your show to get feedback.Tracking listener engagement is super important, and stats can help you understand why they leave.Promoting a podcast with declining numbers is like trying to sell a bad movie; it just doesn't work.Audience feedback is key; knowing where they tune out can help fix your show.You want your completion rate above 70%, but aiming for 80% is the golden ticket.
Links referenced in this episode:podcastsconnect.apple.comcreators.spotify.comSchool of Podcasting
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Imagine this: youâve got a podcast thatâs hotter than a summer sidewalk, and thenâbam!âyou decide to take a little 'me time' and vanish. Thatâs exactly what happened to our friend from a horror movie review channel. He thought he could whip up a slasher flick and come back to a fanfare. But spoiler alert: he forgot the most important thingâkeeping his audience in the loop. Now, heâs got a loyal fanbase thatâs gone MIA. Turns out, if you ghost your audience, they might just ghost you right back.
Communication is KeyIf youâre not talking to your listeners, theyâre not waiting for your return like a kid waits for Christmas. Theyâre out there finding new shows, and by the time you come back, they might not even remember your name! Itâs like when your best friend suddenly stops texting youâitâs not cool, man. Keeping your audience informed about your journey is crucial. If he had shared the behind-the-scenes action of making that movie, his fans would have been eagerly waiting to see it, not just left in the dark wondering where he went.
Avoiding Podcast BurnoutWe also tackle the reality of podcasting burnout. Itâs real, folks. If youâre trying to squeeze your life into your podcast schedule, youâre just asking for trouble. The trick is to let your podcast fit into your life. With a sprinkle of planning and a dash of strategy, you can keep the content flowing and the audience engaged, avoiding the dreaded âabandonmentâ label. So, if youâre feeling the weight of the world on your podcasting shoulders, take a breath, reevaluate, and remember: your fans are like friendsâdonât leave them hanging!
Takeaways:Stopping your podcast doesn't mean your audience will forget you; they might just move on.One of the biggest blunders in podcasting is simply abandoning your show for too long.If your podcast becomes part of someone's routine, they won't easily forget it.Planning ahead is key to avoiding burnout and keeping your podcast consistent and fresh.Taking breaks can lead to losing your audience to other shows, so keep them engaged.Your podcast should fit into your life, not the other way around, or you'll regret it.
Links referenced in this episode:schoolofpodcasting.com
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Letâs get real for a minute. Nothing stings quite like getting left hanging by a podcast guest, right? Guest now shows are frustrating.
I heard someone talk about his no-show problem, he tossed out this idea of a $500 cancellation fee.
That's not gonna work, folks.
Life is unpredictableâpeople get sick, kids break arms, and sometimes, they just donât feel like it. Instead of turning into the Podcast Police, we suggested a friendly reminder email on the day of the interview. Make it personal. Because who wants to show up for a chat with someone who just sees them as a dollar sign?
Pick Better GuestsThis episode also gets into the value of knowing your audience and picking the right guests. I mean, if youâre getting ghosted left and right, itâs time to take a long, hard look in the mirror.
Maybe youâre not asking the right questions, or maybe your guests just donât see the value in chatting with you. And hey, interviews are great for networking, but they can also lead to a mountain of editing.
Is It Time to Go Solo?So, weigh your options. A solo show might save you time and make you the star of the show! Just remember, if someone doesnât want to be on your podcast, they shouldnât feel pressured to say yesâbecause being polite is not an excuse for wasting your time.
Takeaways:Scheduling conflicts are inevitable; life happens, so prepare for guest no-shows.Sending a reminder email on the day of the interview can really help confirm attendance.Charging a cancellation fee might not be effective if the guest doesn't care about your show.Building a network is crucial; follow up with guests even after the interview is over.Solo shows can save time and often allow for more creative control than interviews.Guests rarely promote episodes, so don't rely on them to grow your audience.
Links referenced in this episode:schoolofpodcasting.comTidycal (one time fee scheduling tool)
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I saw on Reddit where someone was potentially making the classic blunder of podcasting: mixing unrelated shows into one feed.
You know, like if you went to a restaurant for a burger but ended up with sushi on the same plate. I point out that our buddy Joey has a bi-weekly podcast that covers both video games and TV shows. With a measly two downloads per episode, Joey's mixing it up like a bad cocktail.
The main takeaway? Split those shows!
Seriously, if someone clicks on a gaming episode expecting a deep dive into Mario Kart, they donât want to suddenly hear about the latest Netflix binge. Weâre all about giving the audience choices here, folks.
Keep it simple, keep it focused, and let them pick what they want to listen to. Itâs like letting them pick their own adventure instead of forcing them to read the whole book. So, if youâre in this boat, donât wait for a big audience to fix it. Tweak it now, while the stakes are low.
Trust me, youâll thank yourself later when youâre not scrambling to split your shows down the line. And with the right media host, like Captivate or Transistor, you can have multiple shows without breaking the bank. Why wait until itâs a mess?
Takeaways:
Don't make the rookie mistake of merging unrelated podcast topics into one show, just don't.Split your podcast episodes into separate feeds to give listeners their power of choice, ya know?Tuning your podcast like a guitar should happen when you have fewer listeners, not a packed house.Using the right media host can save you from the headache of splitting up your shows later on.
Links Mentioned:School of Podcasting
Captivate
Transistor
This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!
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Hey, itâs Dave Jackson. In this episode, Iâm talking directly to those of you who want to start a podcast but feel paralyzed by fear, perfectionism, or that nagging voice telling you youâre not good enough. I share my personal tips for getting your content out of your head and into the worldâwithout letting things like criticism or imperfect editing stop you.
I start by reflecting on a post I saw on Reddit, where someone struggled with overthinking, fear of criticism, and worrying about making mistakes. This resonated with me because I've definitely felt the same way. I break down how I personally organize my thoughts: writing a blog post, reading it several times to get the overall message, and then distilling it into bullet points I riff on while recordingâjust like Iâm talking to a friend across the desk.
Do People Care About Ums?I address the big question: do people actually care if you ramble, or if your audio isnât perfect? The truth is, people only care if you waste their time. An âumâ here or there isnât the problemâwhat matters is not losing their attention or making the show all about you with no lesson or value.
It Doesn't Have to Be PerfectI also highlight the importance of starting small and being okay with imperfection. Your first episode wonât be as good as your tenth, and thatâs totally normal. Focus on your audience and what they need to hear, rather than dwelling on your own fears.
When your need to serve outweighs your fear of looking silly, you'll finally press record and publish.I Have A ColdI even recorded this episode while I had a coldâproof that you donât have to be perfect to provide value! If you need feedback, consider joining a listener party at the School of Podcasting, where you can get constructive, uplifting advice on your episode before going live.
If you want help or someone to listen to your work, visit schoolofpodcasting.com and use the coupon code "listener" for a discount. Thanks for joining me, and remember: donât let perfectionism keep you from creating a truly great podcast. Iâd love to see what happens when we work together.
My WorkFlowThis is what works for me.:
Write a blog.This helps me figure out what I'm trying to say and how I want people to feel.
Read Your blog Three times.This helps you get it into your brain. Not to memorize, but to "get the gist of it." Do not cheat. read the whole thing from top to bottom three times.
Boil it down to bullet pointsThis is the map to attempt to keep you on track
Press Record and Talk To Your FriendMuch like a phone call, press record and talk to the invisible person on the other side of your desk and "riff" on your bullet points.
EditAnything that went off the rails too much, edit out. That starts with knowing who you are talking to.
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I'm back from Podfest, and today, I want to talk about a strategy that gets way more attention than it needs: When to publish your podcast episodes.
Recently, while browsing Reddit, I spotted a question about the best time to post â specifically, whether 5:00 pm is a good time. The person wanted to launch a podcast focused on creepy stories and thought evening uploads would create the right mood. However, most advice online suggested otherwise, which led them to ask if evening uploads are uncommon, and whether others have succeeded with that schedule.
The Magic of time Shifting
Hereâs what Iâve learned over the years: I personally follow at least 30 podcasts, but only two of them matter to me in terms of their schedule, and thatâs because theyâre news shows. For those, I want the latest information right away. For everything else, it doesnât matter when the episode drops. Thanks to apps like Pocket Casts, new episodes go to the top of my list, and I listen whenever I want.
Thatâs one of the biggest perks of podcastingâitâs all about convenience for the listener. Most people arenât refreshing their phone, waiting for your episode to appear. So you donât need to obsess over the perfect release time, unless you have a news show or something thatâs truly time-sensitive.
Going the Extra Mile
If you want to do a little extra homework, you could check out podcasts similar to yours. See when they publish, create a spreadsheet to spot days with less competition, and pick a time that works for you. But ultimately, the most important factor is finding a schedule that fits your life and allows you to be consistent.
For example, I have one show I catch on Fridays just because that aligns with my grocery shopping routineâbut thatâs rare for most podcasts I listen to. Unless itâs a news-based format, when you publish has far less impact than you might think.
So my advice:
Donât get hung up on the specifics. Pick a time that works for you, stick to it, and focus on delivering great content. Consistency in both schedule and quality matters far more than the exact day or hour you hit publish.
Get Your Podcast Questions AnsweredIf you have more questions about podcasting, come join me at schoolofpodcasting.com. Weâve got step-by-step tutorials, an amazing community, and hours of consulting to help you succeed. Iâm Dave Jackson, and Iâm here to help you on your podcasting journey!
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In this episode, I tackled a common issue solo podcasters face: what do you do when you need to reference a stat, date, or chart on the fly while recording while on a LIVE STREAM?
I discussed some typical options: pausing to Google it (which can break your momentum), guessing (and risk sounding uninformed), or flagging it for post-production fixes (which adds editing time).
But I pointed out a missed option: coming prepared! If you do your research ahead of time, you can minimize disruptions when recording. However, I know that's not always possibleâespecially when recording live.
For example, on my weekly live show, Ask the Podcast Coach, I answer spontaneous questions from the chat room, so I can't always be ready with every fact.
When recording solo and I have a slip-up, I simply pause a few seconds to create a clear space in the audio. That pause makes it easy to spot and edit later. Itâs a technique I use on all my solo recordings.
For my live show, Ask the Podcast Coach (askthepodcastcoach.com/live), I prepare as much as possible, but also rely on interacting with the chat. If I need to look something up, I'll edit the audio version but leave the video as-is since YouTube doesn't allow file replacement.
I also mentioned that preparation helps explain visuals for audio listeners, guiding them through whatâs happening on screen. More planning always means less editing afterwards; if you wing it, expect more cleanup.
Running a live show is a juggling actâmanaging the sound, levels, chat room, and next questions. Thankfully, I have a co-host to help. If you're on your own, consider whether going live is the best option given your current workflow.
Finally, I shared some advice: practice any new tech or process before going live. Don't try something for the first time in front of an audience!
Websites mentioned:
Ask the Podcast CoachSchool of PodcastingIf you want help not âwetting your pantsâ on your first try, check out the School of Podcasting where you get access to me for consulting, a supportive community, and step-by-step courses.
Thanks for listeningâI'm here to help podcasters succeed!
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