Afleveringen
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What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building?
Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience.
From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity.
Key points throughout include:
Discover how Gráinne Mullins transitioned from a fine dining pastry chef to the founder and CEO of Grá Chocolates.How a desperate LinkedIn post transformed into a viral call for support, resulting in a game-changing Kickstarter campaign.Insights into building a luxury brand from scratch.Survival amidst rising costs across the hospitality industry.The importance of supporting local enterprises and how Grá Chocolates is contributing to the Irish economy.Explore Gráinne’s ambitious plans for the future, including the construction of a new chocolate factory.KICKSTARTER LINK
https://www.kickstarter.com/projects/grachocolates/chocolate-
lovers-destination-in-the-west-of-ireland
Find out more about Gra Chocolates:
grachocolates.comGet connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
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Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey.
From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include:
An accidental stumble into the world of marketingTaking the leap: Joining Disney France's marketing teamPersonal writing: Bridging the gap between marketing and creativityGrowing creative projects and a following through InstagramConverting potential clients into happy paying customersCan a routine be the death of creativity?Navigating the throes of grief: Coping with the loss of a beloved petInstagram's community power: Forging bonds through shared interestsFive immediate actions to change your approach to social mediaAligning content with the buyer's journey for business success Embracing individual journeys and trusting the process of audience engagement"You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy.
Get connected with Karen McCarthy:
https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/
https://www.thesimplifiedsocialmedia.com/
SIGN UP NOW FOR KAREN'S FREE COURSE:
THE SIMPLIFIED CONTENT CREATION METHOD
https://www.thesimplifiedsocialmedia.com/free-course
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
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Zijn er afleveringen die ontbreken?
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What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs.
Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include:
The leap from leadership roles to confidently going soloWhy you should make no assumptions about leadershipThe lack of understanding and practice of emotional intelligence in leadershipTackling the fear of exposure in leadershipHow to invite leaders into meetings without compromising psychological safetyElevating energy: The power of vulnerability in tough conversationsThe contradiction of vulnerability VS. weaknessLeadership gaps: The impact of poor mentorshipThe dangerous rise of unaccredited coaches in a saturated coaching market"I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney.
Get connected with Kate Rooney:
https://www.linkedin.com/in/theonlegsgency/
https://www.theonlegsagency.co.uk/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
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Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well.
Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —a pivotal moment in her journey toward self-acceptance. Sinead unpacks how she redefined her life by setting boundaries, conducting life audits, and embracing her authentic self. She reflects on the consequences of an unhappy relationship with yourself and explores how you can rediscover happiness through boundary-setting, self-kindness and connecting with nature. Get ready to reclaim your true self!
Key points throughout include:
Struggling with misalignment: A journey of disconnection and rediscoveryBreaking free from societal expectations and finding happiness through self-acceptanceThe rising addiction of synthetic highsLife Audits: Finding answers through honest self-reflectionThe importance of being kind to your thoughtsDiscovering happiness and soul alignment through flying solo and travellingSetting boundaries and learning to say 'no' without guiltA reminder that your best friend is YOU!"Happiness doesn't come from having a Mercedes. Happiness comes from being able to get up every morning. Being proud of what you're doing, knowing that what you're doing is making a difference to yourself and somebody else. And being able to look at yourself in the mirror every day and say, you're doing great, you've got this." – Sinead Kennedy.
Get connected with Sinead Kennedy:
https://sineadekennedy.com/
https://sineadekennedy.com/product/lifeisacycle/
https://www.linkedin.com/in/sinead-kennedy-48451885/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
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Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life.
Clare reveals how she has navigated the challenges of her career, found contentment, and is now empowering others to do the same.
Clare also addresses societal body standards and the often toxic diet and fitness culture. She candidly discusses her own struggles and revelations, emphasizing the importance of evidence-based practices and emotional nourishment.
Don't miss out on Clare's empowering advice and practical tips for cultivating a healthier relationship with food, fitness, and self-compassion. Tune in now to discover how small guiding lights can lead you to a fulfilling and evolving life.
Key points throughout include:
Finding Independence: Embracing solitude and shaping one's identitySelf-discovery check in's: The importance of navigating what you truly wantCelebrating achievements, shifting energies and the goal of contentment - Empowering wellness and moving beyond one-size-fits-all health adviceThe importance of educating yourself about diet changesThe psychology of motivation and the power of small stepsTrusting intentions and messages to grow naturallyIrish women's self-esteem and challenging societal norms for women to 'stay small'Becoming a part of change: How everyone can make a difference"I want to empower people. Everybody is different. And we don't often get that from the health message; we get a kind of blanket that is one size fits all: eat less, move more, and get on with it. And that's not the reality." – Clare McKenna.
Resources:
LISTEN back to Clare's Interview with Finola Howard discussing her book – WHAT IF? – here https://www.goloudplayer.com/episodes/466822
Get connected with Clare McKenna:
https://www.linkedin.com/in/claretmckenna
https://www.nourishyourself.ie/
TUNE IN to Alive & Kicking every Sunday from 8 AM - 9 AM on Newstalk.
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
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Fashion industry powerhouse and recently crowned VIP Favourite Irish Designer 2024, Sonya Lennon, joins Finola this week to discuss the power of self-representation, amplifying your voice, and owning your identity. Sonya peels back the layers of her fascinating career, from her days of high-fashion styling to becoming an adored television presenter and visionary social entrepreneur. She openly shares her experience of making bold moves, revealing the courageous choices that skyrocketed her career, emphasises the necessity of female empowerment, and addresses pressing societal challenges.
Together, Sonya and Finola explore the self-imposed barriers holding us back and the importance of reshaping our narratives to achieve personal and collective transformation. Sonya also discusses the imperative for human-centric leadership, as epitomised by Lift Ireland's initiative that has already touched the lives of 100,000 individuals. Additionally, she delves into the richness of language and the impact of storytelling on culture, advocating for the integration of feminine energy and respect for the Earth to restore much-needed balance. This episode, centred on fashion, empowerment, and social responsibility, is bound to inspire and light a fire in your heart, so go ahead and hit play now. Key points throughout include:
Taking a leap: Embracing change to discover new opportunitiesBreaking free from assumptions and letting go of self-imposed limitsShaping our reality through mindful narrativesThe balance between data and creativity Leveraging influence for good: Making a meaningful impactEmpowering women: Finding our voice and recognising our brillianceHarnessing female leadership for societal and environmental changeThe positive impact of Lift Ireland on leadership and valuesThe juggle of parenthood: Balancing busy lives and building respectful relationshipsThe importance of inclusivity and representation in creating meaningful changeRe-writing narratives: A challenge to uncover and transform your subconscious stories"Male power isn't working. It's just not working. If we want to save our societies and our planet, we need to get the women around the table with the men working together to create new solutions." – Sonya Lennon.
Resources:
https://www.lennoncourtney.com/
https://liftireland.ie/
https://workequal.ie/
Cassandra Speaks by Elizabeth Lesser
https://www.amazon.co.uk/Cassandra-Speaks-Women-Storytellers-Changes/dp/
Get connected with Sonya Lennon:
https://sonyalennon.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
The Ultimate Funnel Template to Recruit New Customers in 2024
Get ready to bid farewell to marketing strategy overwhelm! This week, Finola unveils her proven blueprint, a step-by-step guide to the ultimate sales and marketing funnel you need. Together, you'll ditch the confusion and embrace an approach that hits the bullseye for entrepreneurs, turning your customers into champions.
In this episode, Finola strips the AIDA model down to its core, revealing a pathway that ensures your business isn't just seen but chosen. As Finola dissects each conversion point, you'll learn how to create a seamless journey tailored for one customer, one product at a time. No more generic strategies; it's time for clear, actionable steps that lead to a devoted customer base and brighter business days ahead. Ready to convert connections into loyal customers? Hit play now and unlock your blueprint to success! Key points throughout include:
Finola's Proven Blueprint: A step by step approach to building a sales and marketing funnelThe five stages of a sales and marketing funnelThe importance of understanding each stage as a key conversion point in your funnelAchieving the flywheel effect through your funnelThe value of understanding customer pain pointsMastering the crucial moment of smoothing the path to purchaseWhat's working, what's not: Unveiling friction points to seize untapped opportunities"A sales and marketing funnel is a way to look at your marketing in a more connected way. It is, in effect, your marketing strategy in action. It's the how to the why of your strategy." – Finola Howard.
DOWNLOAD YOUR FUNNEL FLOWING TEMPLATE TODAY:
https://www.finolahoward.com/funnelResources:
Listen back to EP 54: Get Up Close and Personal With The People You Serve https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com
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Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies.
“The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, for other people to perceive it in a way that feels icky, that feels sticky and it always jumped out at me.” – Fab Giovanetti
Together, we unravel the magic of connecting authentically with your audience, challenging old-school, pushy tactics with a blend of fun, impact, and heartfelt communication. Fab shares her revolutionary take on learning and marketing, urging us to embrace transparency and align our business values with the right audience, proving that integrity and success are not mutually exclusive. Key points throughout include:
Why some marketing gives young people “the ick”The benefits of marketing through authenticity, honesty and having funWhy traditional marketing methods no longer workHow to create relationships with customers through your online presence The journey of Alt Marketing SchoolEmbracing curiosity in business growth Why experimentation is key to marketing and businessShift your perspective as we analyze how generational changes led by Millennials and Gen Z are demanding a rewrite of the marketing playbook. Businesses are now tasked with upholding genuine values – truth, transparency, and inclusivity – to resonate with a discerning consumer base that sees right through hollow branding efforts. We celebrate those at the forefront of accessibility in marketing while cautioning against the temptations of performative actions that could backfire spectacularly.
Get connected with Fab Giovanetti:
https://www.linkedin.com/in/fabgiovanetti/
https://altmarketingschool.com/Other People Mentioned in this episode:
Luis E Castro: https://www.linkedin.com/in/luis-canto-e-castro-3b21b9a4/
Katherine: https://www.instagram.com/accessreimagined/Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring.
"Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change. When it's coasting along and comfortable, at some point, it will go stale, or stop." – Elaine Rogers.
Elaine Rogers is a remarkable online business manager for coaches and practitioners who shares her wisdom on the delicate art of balancing business growth with conscious planning. Elaine's tales are a masterclass in self-sufficiency, which later informed her approach to life design and business.
Elaine shares her personal shift from the rat race to rural France and unpacks the intentional choices that led her to craft a meaningful life. Elaine discusses aligning business and life with purpose, the difference between business growth and scaling, sustainability, the ethical considerations in business, and the vital reminder that stepping off the hamster wheel is not only necessary at times but also an act of self-empowerment. Get ready to be inspired to design life and business on your terms and embrace uncharted paths head-on with courage and optimism. Key points throughout include:
Finding freedom: Overcoming toxicity and reclaiming controlTravelling through the unknown: A Year of growth, discovery, and self-sufficiencyThe balance between spontaneity and preparation in decision-makingLife design: Breaking free from the hamster wheel of life and returning to simplicityFrom discovery to mastery: Stepping into the world of virtual assistanceThe importance of understanding clients' "why" for business growth and OBM evolutionIntegrating sustainability into business and home lifeFinding clarity: Stepping outside your working zone to reflectTurning failure into fuel and embracing empowering knowledgeGet connected with Elaine Rogers:
https://www.linkedin.com/in/elainerogers/
https://thesmartobm.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon.
This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year.
This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:
Accelerated information consumption and the changing nature of publishingThe value of understanding your reader Finding motivation and support within a cohort writing modelDear Reader: Writing from the heart to reach a chosen reader Exploring ideas and unlocking your hidden potential for greatnessEmbracing your inner whisper and stepping out of your comfort zone Seeking growth: What is the shape of your success?Shine without sacrifice: It's time to embrace your radiancePersonal joy, personal compass: Crafting your unique path to success"Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard.
JOIN FINOLA'S BOOK LOVERS TEAM
You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book
Resources:
Listen back to Your Truth Shared episode #76 with Debbie Jenkins
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148362772Listen back to meet The Real Marie from episode #54
https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being.
This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:
Turning passions and dreams into a thriving business Closing the gender gap: Advancing inclusivity in medical research The lack of information on women's healthHow women's menstrual cycles shape daily lifeThe rise of Herology: The challenges and triumphs of starting a women's health brandLaunch Success: Prioritising product investment over marketing spendHow chasing perfection can cost you time and opportunities"How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly.
Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount!
Get connected with Michelle Hone and Sarah Kelly:
https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/
https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie
https://herologysupplements.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth.
Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:
Navigating the transition from solopreneur to team builderHas HR forgotten the human element? Triggers for growth: How grief became a catalyst for entrepreneurial courageSoul-aligned choices: Embracing freedom in decision-makingNavigating business growth boundaries and the power of pausingCommon mistakes to avoid when hiring a virtual assistantUnderstanding the cost of not letting go of control in your businessMastering the art of delegation in businessMARINA’S SPECIAL OFFER TO YOU:
Visit https://bravavirtual.ie/resources/
If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off.
Get connected with Marina Branigan:
https://www.linkedin.com/in/marinabranigan
Resources:
The Soul Sourced Entrepreneur by Christine Kane
https://soulsourcedbook.com/
Get connected with host Finola Howard:https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors.
Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life.Key points throughout include:
Uncover Rosemary’s journey from aspiring missionary to founder of Care Advocate.Follow her personal and professional shifts, including challenges in psychology, international development, and her passion for self-improvement.Learn how redundancy prompted her identity shift and led to her entrepreneurial venture focused on data protection and safeguarding the vulnerable.Understand the 'care advocate' concept and how Rosemary's experiences shaped a business advocating for caregivers and systemic change.Explore the role of self-care in business and personal life, with emphasis on financial security, fighting burnout, and the value of financial worth.Grasp the message of collective care and the power of community support, as emphasized by Rosemary.Get inspired by the vision of infusing care into policies, services, products, and rethinking workplace structures to support caregivers and well-being."Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney
Resources:
Get connected with Rosemary:
https://www.linkedin.com/in/rosemary-daynes-kearney/https://thecareadvocate.ie/
https://rmdkconsultancy.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is produced in partnership with podlad.com -
Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates.
The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:
Learn how AI is being used for personalized skincare with unique product recommendations.Discover how Finiite AI's deep learning API revolutionizes digital marketing and e-commerce with powerful customer insights.How Finite AI uses computer vision to interpret skin types from images for better online shopping experiences.Fatima Awan's journey from a consumer app to a dynamic B2B platform with Finite AI.The future of AI in business and innovation opportunities.How AI enhances B2B relationships and digital marketing with personalized solutions.Inspirational entrepreneurial lessons from Finite AI's founder and the new standards being set in the AI and beauty industry."These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI
Resources:
Get connected with Fatima:
https://www.linkedin.com/in/fatima--awan/https://www.finiite.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is produced in partnership with podlad.com -
Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:
An Irish love story: Big moves and facing the reality of life Navigating through addiction and mental health The purpose and mission of Emerald Farm: Creating products to help othersThe wonder crop that can supercharge your well-being The challenges in introducing CBD products to the Irish marketMedicinal Mushrooms: The impressive benefits of Reishi, Cordyceps, and Lion's Mane mushroomsProtecting the essence of business: Scaling back to scale upThe importance of self-awareness and honesty in innovationResources:
"If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey.
Get connected with Paisley Harvey:
https://www.linkedin.com/in/paisley-hervey-a457a2199https://www.emeraldfarmcbd.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space.
You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include:
Networking with women in business and finding a passion for digital marketing Bursting out of the Facebook bubble and the value of continuous learning Why you need to pay attention to your Google Analytics The starting point to growing your business How to attract more leads and increase conversions Taking time for business assessments to identify areas for improvement The key to maintaining a sustainable business The top five areas to look at in Google AnalyticsResources:
https://www.andrewandpete.com/
Sign up to Amanda's Analytics Base Course
Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr
Discount valid until the end of March
"People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb.
Get connected with Amanda Webb:
https://www.linkedin.com/in/amandawebbsocial/https://spiderworking.com/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing.
This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too.
Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences.
Episode Excerpts Featured:
#52 Dressing for Success in Business & Beyond with Aoife Dunican
#53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley
#54 Get Up Close & Personal with the People you Serve with Finola Howard
#62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk
#55 Menopause as an Opportunity to Assess with Catherine O’Keefe
#57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott
#76 The Author Advantage: Book Writing for Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins
#65 Innovation Through Play: A LEGO Exploration with Per Kristiansen
#56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri
#63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins
I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations.
Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests!
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
Would you believe a man stepped on the moon before a female councillor was elected in County Leitrim? Yes, you read that right. It's time to spotlight the pressing issue of women's under-representation in Irish County Councils. Joining Finola this week is the ever-insightful Mairead O'Shea, who explores the male-dominated political scene and why such a drastic change is overdue.
Mairead delves into the inspiring work of See Her Elected, an initiative empowering women by igniting their confidence and skills to run for elections. Mairead unveils the complexities of balancing family life and political duties and the mental barriers that often hinder women from pursuing political roles and provides the essential steps required for a more inclusive political landscape. Key points throughout include:
Under-representation of women in County Councils Gender Representation in government: Creating County Councils that look like us Empowering women and minorities in politics through workshops and eventsBreaking through the barriers to women in politicsChallenging traditional gender roles to create a more inclusive political systemHow women often underutilise their skills and connections The importance of communicating your successes and skillsThe attributes of a great councillorResources:
How Women Rise by Sally Helgesen and Marshall Goldsmith
https://www.howwomenrise.com/
Get connected with Mairead O'Shea:
https://www.linkedin.com/in/mairead-o-shea-136a2b1ahttps://www.seeherelected.ie/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
What does it truly mean to become an author in the realm of business? As I sat down with book coach Debbie Jenkins, first-time author Dan Kowalski, and third-time author Emma Williams, I found myself intrigued by their insights. The conversation flowed from the process of writing a book to the mindset shift it demands, and most importantly, when one finally dons the hat of an author. Dan's experience with his book "Wise Choices at Work" opened up a critical discourse on understanding one's target audience and structuring the book with them in mind. The consensus? Writing the book is just the beginning—launching it is the real game.
As we moved forward, we delved into the world of unconventional book writing processes and the power of collaboration. Who would have thought that the support from cohort members could have such a profound impact on the writing process? Debbie Jenkins, the brain behind this unique approach, shared her motivations and stressed the importance of retaining your authentic voice while writing. With a strong emphasis on steering clear from the cookie-cutter approach, this segment was a testament to the power of collaboration.
The final part of our conversation was a poignant examination of the reader's feedback, the responsibility shouldered by writers, and the mixed bag of satisfaction and fear that accompanies authorship. The potential of a book to propel business growth and form a crucial part of an author's personal identity was another vital topic we touched upon. From Debbie's inspirational journey to Dan's practical insights and Emma's transformative experiences, this episode is a treasure trove of wisdom. Join us, and enrich your understanding of the author's journey, its challenges, and its rewards. Key points throughout include:
Becoming an Author in BusinessAn Unconventional Book Writing ProcessWhen Does Someone Become an Author?The Common Pitfall of Not Writing AuthenticallyThe Power of Reader FeedbackWriting a Book That is Easy to ReadWriting Books for Business GrowthSupportive Journey-Sharing for the Show"The journey to becoming an author when you're in business is a journey that's often chosen as a way to leverage success to actually take you to the next level in your business." - Dan Kowalski
"The bigger effect that it has had is on me as a business owner. I've kind of stepped into, dare I even say, the word thought leadership. Honestly, I probably wouldn't have said that six months ago. I feel changed by the process and I feel like I'm getting into my stride." - Emma Williams
"Books are like magic door openers and you might not make money on the individual book, but if you do it well, your book will be a business asset and you will make more money than you invested." - Deb Jenkins
Resources:
Debbie Jenkins - https://expertauthor.academy/
Dan Kowalski - WISE plus - Plan A Thinking
Emma Williams - https://l.linklyhq.com/l/1u9Zg
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com -
Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business.
In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include:
Falling in love with service marketing and unlocking the thrill of challenges Working in a male-dominated industry and finding self-confidence when being underestimated The value of training with your Local Enterprise Office Navigating through uncertain times and coping with the surprise of redundancy Creating and delivering a successful Facebook training courseFollow the data: The importance of regularly reviewing and updating your digital strategyYour six-step approach to mastering a digital strategy How to save time and get more leadsResources:
AI-Powered Social Media: How to Save Time & More Leads:
https://www.sellonsocialmedia.academy/AIEbook
Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts:
https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/
https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535
"If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell.
Get connected with Louise McDonnell:
https://sellonsocial.media/https://www.linkedin.com/company/sellonsocialmedia/
Get connected with host Finola Howard:
https://www.finolahoward.com/
https://www.linkedin.com/in/finolahoward/
https://www.instagram.com/thisisfinolahoward
https://www.facebook.com/thisisfinolahoward
https://www.youtube.com/c/howgreatmarketingworks
https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com - Laat meer zien
