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"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg.
In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the future metaverse we can actually expect?
On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by metaverse experts to hear how exactly they define the word "metaverse".
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We started this journey in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened.
Mark Zuckerberg, the founder of Facebook, announced that the company will become a metaverse company and marked the shift with a name change to Meta. If ever there was a timestamp in history, this would be it. While Facebook may be a part of that journey, as we've heard it time and time again from experts throughout this season, no one company will own the metaverse and no one person's vision for the future of the metaverse will prevail. We're all building it together.
But what will the future of the metaverse look like? In episode 8 of Adweek’s Metaverse Marketing podcast, we explore what the next decade of the metaverse will look like, how it will enable new kinds of ontological exploration, how brands can future-proof their businesses and enter the metaverse, and the implications of the metaverse on future generations.
Hosted on Acast. See acast.com/privacy for more information.
