Afleveringen
-
In this episode, Steve Fretzin and Tom Ciesielka discuss:
The role of public relations and reputation management in the legal industryThe importance of media visibility and thought leadership for lawyersBalancing legal ethics, confidentiality, and public exposure in marketingThe impact of social media on modern public relations strategiesKey Takeaways:
Media outlets prioritize availability and recognition over legal expertiseâbeing well-known and responsive is often more important than having the best case results.Lawyers should integrate the PESO model (Paid, Earned, Shared, and Owned media) into their marketing strategy to create a balanced and effective public presence.Addressing negative media coverage should be handled with a focus on advocacy, emphasizing key legal issues and potential next steps rather than becoming defensive.Thought leadership and PR require a long-term commitmentâlawyers should expect a minimum six-month investment before seeing meaningful results in recognition and business growth."Your first obligation is to your client, not to publicizing your firm. Thatâs just the reality of it." â Tom Ciesielka
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
LawHer Podcast by Sonya Palmer: https://podcasts.apple.com/us/podcast/lawher/id1599413853
Personal Injury Mastermind Conference (PIMCON), October 5â8, 2025 in Scottsdale, Arizona: https://www.pimcon.org/
The 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/dp/1989025013/
About Tom Ciesielka: Tom Ciesielka, President of TC Public Relations, has over 25 years of experience in public relations, marketing, and business development. He helps clients manage their reputation through crisis communications, thought leadership, and media coverage in outlets like The Wall Street Journal, CNN, NPR, and Fox News. Before founding TC Public Relations, he worked in film salesârepresenting Paramount, MGM, and New Line Cinemaâand as marketing director for the Museum of Broadcast Communications. Originally from Philadelphia, he built his firm in Chicago on integrity, strategy, and innovation. Now in its third decade, TC Public Relations continues to refine media strategies that elevate client visibility.
Connect with Tom Ciesielka:
Website: https://tcpr.net/
LinkedIn: https://www.linkedin.com/in/thomasciesielka/
Twitter: https://x.com/Tomciesielka
Instagram: https://www.instagram.com/tcpublicrelations/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Jim Ries discuss:
Why business development is a critical yet often overlooked skill for lawyersThe role of networking in long-term professional successHow adopting a giverâs mentality leads to stronger professional relationshipsBest practices and common mistakes in networking and relationship-buildingKey Takeaways:
Taking a few minutes to research a common connection before meetings and using the "FORD Method" (Family, Occupation, Recreation, Dreams) leads to more engaging and productive networking conversations.Effective networking is about quality over quantity, so instead of collecting business cards, aim for three meaningful conversations that lead to valuable follow-ups.Trust is built through consistent action, so always follow through on promises like introductions or shared resources to strengthen credibility and relationships.Business development requires patience and persistence, as long-term success comes from continuously nurturing relationships and staying top-of-mind for future opportunities."The phrase I like to use is not "give to get"âthat sounds like expecting something in return. The phrase I use is "give to give"âgive because you want to⊠because it feels good⊠and just keep giving. Thatâs when people know you, like you, and trust you." â Jim Ries
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The Go-Giver by Bob Burg and John David Mann: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288
The Little Red Book of Selling by Jeffrey Gitomer: https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601
The Sales Bible by Jeffrey Gitomer: https://www.amazon.com/Sales-Bible-Ultimate-Resource-Jeffrey/dp/B00DEK8F8M
About Jim Ries: Jim Ries, Director of Business Development at Offit Kurman, connects business owners with the right attorneys across 30+ practice areas. Known as the "Legal BD Guy," he ensures clients arenât underserved, overcharged, or ignored. As a trusted legal concierge, he helps business owners frustrated with their current representation. A passionate networker, Jim loves one-on-one Zoom meetings to build connections and provide legal solutions.
Connect with Jim Ries:
Website: http://www.offitkurman.com/
Email: [email protected]
Phone: 410-733-6133
LinkedIn: https://www.linkedin.com/in/jimrieslegalbdguy/ & https://www.linkedin.com/company/offit-kurman/
Facebook: https://www.facebook.com/jim.ries
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
Zijn er afleveringen die ontbreken?
-
In this episode, Steve Fretzin and David Ackert discuss:
The importance of strategic networkingLeveraging existing contacts for business growthThe role of influence and prioritization in business developmentThe psychology behind relationship buildingKey Takeaways:
Attendees should prioritize learning about others, finding strategic partners, and providing value instead of aggressively selling, as networking is about relationships, not transactions.Rather than amassing connections, professionals should build a âshortlistâ of key clients, dormant contacts, and high-value prospects for deeper, more meaningful engagement.Research shows it takes about 14 interactions from first contact to first contract, so business developers must stay consistent and strategic instead of giving up early.The best strategic partners should be assessed on chemistry (rapport), commerce potential (key contacts), capabilities (competence), and collaboration (willingness to reciprocate)."What we found is that it generally takes our successful users about 14 interactions between first contact and first contract." â David Ackert
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Smart Collaboration by Heidi K. Gardner: https://www.amazon.com/Smart-Collaboration-Professionals-Succeed-Breaking/dp/1633691101
About David Ackert: David is the Co-Founder and CEO of Ackert, Inc. and PipelinePlus and a respected business development thought leader. For over two decades, he has pioneered revenue acceleration programs for professional services firms and founded ventures like Legal Lift, the MLR100, and PipelinePlus. His award-winning programs and software have been featured in NLJâs Technologies on the Rise. A sought-after speaker, he keynotes partner retreats, industry conferences, and lectures at USC, Carnegie Mellon, and UCLA School of Law. He is also the author of The Short List and a contributor to The Wall Street Journal, Above the Law, and Law.com.
Connect with David Ackert:
Website: http://www.pipelineplus.com/
Email: [email protected]
Book: The Short List by David Ackert: https://www.amazon.com/Short-List-Business-Development-Focusing/dp/B0DCQ2Q8MS
LinkedIn: https://www.linkedin.com/in/davidackert/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Kyle Harbaugh discuss:
Challenges in law firm business operationsThe importance of business strategy in law firmsHiring and leadership in law firmsLeveraging AI and technology for growthKey Takeaways:
Many attorneys excel in legal practice but struggle with business management because law school does not prepare them for running a firm, resulting in inefficiencies and unnecessary stress.Most law firms lack a clearly defined and well-communicated vision, leading to misalignment within their teams and making it harder to attract and retain the right talent.Hiring mistakes often stem from relying too much on gut instinct instead of structured assessments and long-term goal alignment, which leads to high turnover and poor culture fit.AI-driven tools can help law firms make smarter business decisions by identifying growth opportunities and ensuring new hires align with the firmâs culture and objectives."Just because they are very successful in one role, it doesnât mean theyâre going to be successful when you elevate them." â Kyle Harbaugh
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The Game with Alex Hormozi: https://podcasts.apple.com/us/podcast/the-game-with-alex-hormozi/id1254720112
$100M Offers by Alex Hormozi: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731
About Kyle Harbaugh: Kyle Harbaugh is the co-founder of Chief GO Officers, LLC, a business consulting firm specializing in law firm growth, operations, and organizational development. With 14+ years of experience, he focuses on management, business planning, and coaching to help firms scale while improving efficiency and client satisfaction. His approach integrates business intelligence, automation, and AI tools like STEP Ai and Right Hire Ai. Offering group and 1:1 coaching, fractional implementation, and strategic growth systems, Kyle helps law firms optimize profitability, branding, and client acquisition for predictable revenue and leadership excellence.
Connect with Kyle Harbaugh:
Website: https://www.chiefgoofficers.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/kyle-harbaugh-chief-go-officers/ & https://www.linkedin.com/company/chief-go-officers-llc
Connect with Steve Fretzin:LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Dennis Meador discuss:
How lawyers can market themselves effectively in an increasingly competitive industryThe role of personal branding in helping attorneys differentiate themselves from competitorsWhy podcasting is a valuable tool for business development and client acquisitionAdapting to changing trends in SEO, social media, and content marketingKey Takeaways:
Most potential clients check out a lawyerâs website before making contact, so their online presence should authentically reflect who they are and how they can help.Lawyers should avoid ârandom acts of marketingâ and instead build a cohesive strategy centered around their ideal client profile, jurisdictional realities, and brand identity.Podcasting is not about going viral; itâs about targeting the right audienceâ50 engaged listeners in a lawyerâs market are more valuable than 50,000 global views with no conversion potential.The best marketing doesnât just tell potential clients what a lawyer does; it shows how and why they do it differently, using real-world examples and insights that make them the obvious choice."We're not trying to get you to be the foremost American divorce lawyerâwe want you to be Chicagoland's high-net-worth or father-focused divorce lawyer... or one that focuses on the men's side. And when you become thatânow you're owning your market, and it's a huge benefit to you." â Dennis Meador
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Office Ladies Podcast: https://podcasts.apple.com/us/podcast/office-ladies/id1480311435
About Dennis Meador: Dennis Meador is the CEO and Founder of The Legal Podcast Network, dedicated to providing turnkey podcasting solutions for professionals, particularly attorneys. With over 20 years of experience in legal marketing, he is passionate about helping attorneys engage more clients and establish authority in their practice areas. An entrepreneur since 14, he has built multiple businesses and successfully scaled companies to multi-million-dollar revenues. Based in Austin, TX, he enjoys traveling, snorkeling, and making BBQ on his smokerâThe Notorious P.I.T.âwhile spending time with his wife and three grown children.
Connect with Dennis Meador:
Website: http://www.thelegalpodcastnetwork.com/
LinkedIn: https://www.linkedin.com/in/dennismeador/ & https://www.linkedin.com/company/the-legal-podcast-network/
Facebook: https://www.facebook.com/profile.php?id=100053762623075 & https://www.facebook.com/legalpodcastnetwork.lawyers/
Instagram: https://www.instagram.com/diem.today/ & https://www.instagram.com/lpnlegalpodcastnetwork/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Blake Strautins discuss:
The importance of business development for lawyersHow accountability and culture shape a law firmâs successTime management and delegation for legal professionalsPersonal and professional growth in legal leadershipKey Takeaways:
Building connections early with strategic partners, attorneys, and clients creates long-term opportunities, referrals, and career growth.A workplace culture that holds team members accountable improves productivity, reduces inefficiencies, and strengthens collaboration.Leaders who delegate effectively gain more time for key decisions, enhance firm efficiency, and empower their teams.Keeping an inbox organized by addressing, delegating, or categorizing emails prevents overwhelm, streamlines tasks, and ensures nothing important is missed."You can learn the law, you can write great briefs, you can research out of something, but running a business is completely different; managing people is completely different. Being a good manager, a good leaderâthose are skills that, sadly, [law schools] just don't teach you." â Blake Strautins
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Multipliers by Liz Wiseman: https://www.amazon.com/Multipliers-Best-Leaders-Everyone-Smarter/dp/0061964395
About Blake Strautins: Blake A. Strautins is a co-owner and managing partner of Kluever Law Group, LLC, where he heads the firmâs litigation department. Blake has been practicing in the field of complex litigation his entire legal career, beginning with class action litigation in 2007 and transitioning to commercial and real estate litigation in 2014, where he continues to hone his legal skills to this day. Beyond helping clients solve problems through creative solutions, both before and during formal litigation, Blake is also an accomplished appellate lawyer with numerous published decisions under his belt. Blake takes great pride in charting the firmâs path forward into continued growth and success in partnership with its diverse client base.
Connect with Blake Strautins:
Website: http://www.klueverlawgroup.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/blake-a-strautins/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Mina Haque discuss:
Overcoming challenges in growing a law practiceThe impact of digital tools on professional successEssential skills lawyers need beyond legal expertiseThe mindset shifts necessary for entrepreneurial successKey Takeaways:
Solo law practice has become significantly more accessible due to virtual offices, law practice management software, and online marketing, reducing overhead costs and easing client acquisition.Lawyers should resist the temptation to accept every client and instead focus on a defined practice area to build a strong reputation and avoid operational inefficiencies.Effective delegation, including outsourcing bookkeeping, marketing, and administrative tasks, allows solo practitioners to maximize billable hours and focus on client service.Developing an online presence through SEO, blogging, and thought leadership is crucial for standing out and attracting clients in a competitive legal market."Show your value to your client. Sometimes it may be outside the scope of the service, but go above and beyond and try to have that servant leadership mindset, because the right client will recognize your talent, and you may find yourself in the right place." â Mina Haque
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Likeable Badass by Alison Fragale: https://www.amazon.com/Likeable-Badass-Women-Success-Deserve/dp/0385549148
About Mina Haque: Mohaimina "Mina" Haque, CEO of Tony Romaâs, leads its strategic transformation, focusing on restructuring, growth, and global expansion. She also runs a law firm specializing in immigration and corporate law, with a focus on mergers and acquisitions. An Adjunct Professor at American University Washington College of Law, she teaches law practice management. Recognized for her leadership, Mina was named one of Women We Admireâs Top Women Leaders of DC (2024) and IAOTPâs Top Attorney of the Year (2023). Washingtonian Magazine honored her as an Outstanding Woman in DC (2021), and she is a member of Chief, a premier network for senior women leaders.
Connect with Mina Haque:
Website: https://attorneymina.com/
LinkedIn: https://www.linkedin.com/in/minahaque/
Instagram: https://www.instagram.com/attorneyminadc/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Belle Walker discuss:
Why law firms struggle with inefficiencies and miscommunicationThe impact of unclear roles and accountability gaps in law firmsHow legal technology and AI are changing law firm operationsWhy structured processes are essential for business growth and client satisfactionKey Takeaways:
Lawyers often assume their team understands their expectations, but without clear and explicit communication, misalignment can lead to inefficiencies, missed deadlines, and frustration for both staff and clients.Law firms aiming for maximum efficiency sometimes eliminate too much redundancy, making them less resilient when unexpected challenges arise, so finding the right balance between streamlining and maintaining flexibility is critical.Leveraging automation tools and legal technology can significantly reduce manual workload and improve accuracy, but firms must carefully assess their processes and ensure proper adoption to avoid resistance and implementation failures.Successfully implementing operational changes in a law firm requires leaders to communicate the âwhyâ behind the change, focusing on goals and benefits rather than simply dictating new processes, which helps secure team buy-in and long-term success."Documentation goes a long way, and the lawyers themselves don't need to be the ones doing the documentation." â Belle Walker
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Perform To Win by Mark Powell & Jonathan Gifford: https://www.amazon.com/Perform-Win-Unlocking-Personal-Business/dp/1910649252
About Belle Walker: Belle Walker, Founder and CEO of Belleview Consulting, takes organizations from Friction to Function, recapturing lost efficiency and engagement for companies across industries. Now the international bestselling author of Generation Innovation and a TEDx speaker, Belle has also built several successful teams for HERE Technology, including one responsible for the quality of maps for autonomous vehicles, and received two patents. Belleâs career began at Google, building a nation-wide aerial photography operation, and she has led numerous different teams since. Belle holds a Mechanical Engineering degree from Harvard and a Systems Engineering masterâs from the University of Southern California, where her research studied organizations as systems.
Connect with Belle Walker:
Website: https://belleviewconsulting.com/
Email: [email protected]
Book: Generation Innovation: https://www.amazon.com/Generation-Innovation-Business-Journey-Success/dp/B0CP5RYFKH/
LinkedIn: https://www.linkedin.com/in/bellekwalker/ & https://www.linkedin.com/company/belleview-consulting/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve, Nicola, and Shereen discuss:
Building strong relationships between in-house and outside counselThe importance of business acumen in legal practiceNetworking and business development for lawyersAdapting to the evolving legal industryKey Takeaways:
Outside counsel should recognize that in-house lawyers often make rapid decisions with limited information and need concise, actionable legal guidance rather than long memos.Many lawyers lack business literacy, making it harder for them to align legal advice with corporate goals; in-house counsel appreciate those who can bridge the legal-business gap.Instead of just asking for work, outside counsel should offer value by staying informed about the companyâs initiatives, supporting their causes, and engaging in genuine conversations.In-house counsel prefer different modes of communication (text over email, early breakfast over lunch), and outside counsel should adapt to their clientâs preferences to strengthen relationships."A lot of times, I took for granted that outside counsel understood how in-house counsel worked, and then one day I realized, âOh, thatâs really not the case.â If they did, it could really elevate not only the relationship but how they connect and how they maintain those relationships." â Nicola Hobeiche
"If you canât ask your friends, how are you going to ask strangers?" â Shereen El Domeiri
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Lawyers Behaving Badly by Karen Delaney and Jennifer Judge: https://podcasts.apple.com/us/podcast/lawyers-behaving-badly/id1654960102
About Nicola Hobeiche and Shereen El Domeiri: Nicola Hobeiche and Shereen El Domeiri are the co-hosts of the Counsel Brew podcast, where they explore the journeys of legal professionals and beyond. Shereen spent much of her career as government and in-house counsel before transitioning into private practice, bringing a sharp, creative approach to problem-solving. Nicola has spent her entire legal career in-house across various industries, leveraging her global upbringing and big-picture thinking to navigate complex challenges.
Connect with Nicola and Shereen:
Website: https://counselbrew.com/
Show: https://podcasts.apple.com/us/podcast/counsel-brew/id1746634154
LinkedIn: https://www.linkedin.com/company/counsel-brew/
Nicolaâs LinkedIn: https://www.linkedin.com/in/nicola-hobeiche-84699960/
Shereenâs LinkedIn: https://www.linkedin.com/in/shereeneldomeiri/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Mike Chastaine discuss:
Managing time effectively and focusing on high-value tasksLaw firm growth and business developmentThe psychology of productivityWork-life balance and self-improvementKey Takeaways:
Prioritizing control over your daily schedule is essential because, rather than trying to manage time itself, lawyers should focus on managing their actions by scheduling focused work blocks, minimizing distractions, and ensuring that key priorities are intentionally planned.Using the 80/20 rule can drastically improve efficiency by identifying and focusing on the 20% of tasks that produce 80% of the results while delegating or eliminating lower-value work that consumes time without contributing significantly to success.Starting the day with meditation, gratitude journaling, and small victories (like making your bed) sets the tone for a more productive and controlled day.Applying the Profit First method to law firm finances can help ensure long-term financial stability by reversing the traditional approach to budgeting, prioritizing profit from the start, monitoring cash flow daily, and making strategic spending decisions only after ensuring profitability."There's no such thing as time management, because you don't manage time. What you manage is your conduct." â Mike Chastaine
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Profit First by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/
About Mike Chastaine: Mike Chastaine is an award-winning attorney, speaker, and author with decades of experience in and out of the courtroom. After 16 years as a public defender and six years at a large firm, he founded the Chastaine Law Office in 2007, growing it into a seven-figure practice recognized as the Best Criminal Defense Firm in Northern California. In 2021, he sold the firm and shifted his focus to coaching and consulting, helping attorneys build successful, sustainable practices.
Connect with Mike Chastaine:
Website: https://michaelchastaine.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/michael-chastaine-4683104/
Facebook: https://www.facebook.com/mike.chastaine
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Bruce La Fetra discuss:
The importance of understanding your best clientsMarketing strategy for law firms in a competitive landscapeThe difference between experts and advisorsThe power of client testimonials and validationKey Takeaways:
The best clients are not only more profitable but also easier to work with, as they buy faster, pay more, and create fewer headaches, making them essential for long-term business growth.Law firm marketing should shift from highlighting expertise to showcasing the real-world impact of legal services, such as improving business operations, reducing risks, or increasing revenue.Client testimonials are most effective when they emphasize specific, measurable outcomesâlike increased working capital or faster contract executionârather than vague endorsements.A law firmâs messaging, from its website to client conversations, should be strategically crafted to reflect what its best clients truly value, ensuring better alignment and stronger relationships."So, a lot of times, people don't know why their firm is successful. They know they have clients that they love working with, and those clients would go nowhere else, but they don't know why." â Bruce La Fetra
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The History of English Podcast: https://podcasts.apple.com/us/podcast/the-history-of-english-podcast/id538608536
About Bruce La Fetra: Law firm owners hire Bruce La Fetra to transform their marketing and positioning by attracting clients who buy faster, pay more, and make more referrals. Rainmakers call Bruce "The Client Whisperer" because he teaches themâand their firmsâhow to Think Like Your Best Clients.
Bruce takes a unique approach to understanding Best Clients. He reverse-engineers the best relationships so firms can clone their Best Clients by doing more of what they do best.
Connect with Bruce La Fetra:
Website: http://eastwoodstrategy.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/blafetra/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and James Rodgers discuss:
Evolution and confusion surrounding DEI in the workplaceHuman natureâs role in shaping workplace dynamicsAI and automation as the next diversity challengeManaging generational differences in the workforceKey Takeaways:
DEI has repeatedly risen and fallen as activists and organizations redefine it, creating confusion over its true purpose.The next diversity challenge extends beyond human differences to integrating AI, robotics, and automation into the workforce.Instead of hiring based on identity markers like race or gender, leaders should prioritize missing perspectives that drive innovation and problem-solving.Effectively managing generational differences requires direct engagement with individuals rather than relying on broad assumptions about their work ethics or expectations."Forty years ago, the new reality was that there was going to be a new mix of human beings in the workplace. Now, the new reality is that there is going to be a mix of humans and non-human entities in the workplace." â James Rodgers
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Behind The Human with Marc Champagne: https://podcasts.apple.com/us/podcast/behind-the-human-with-marc-champagne/id1342231432
About James Rodgers: Dr. James O. Rodgers, known as âThe Diversity Coach,â has spent 35+ years pioneering diversity management as a core enterprise discipline. Recognized as the #1 thought leader in the field, his books Managing Differently and Diversity Training That Generates Real Change are used in MBA programs and corporate initiatives worldwide. By blending sound management principles with practical diversity strategies, he emphasizes simplicity, pragmatism, and sustainability. He also coaches C-suite executives and directs the Executive Academy of ITSMF, preparing leaders of color for a changing world.
Connect with James Rodgers:
Website: http://jamesorodgers.com/
Email: [email protected]
Book: https://www.amazon.com/stores/James-O.-Rodgers/author/B001K7Y9WC
LinkedIn: https://www.linkedin.com/in/jamesorodgers/ & https://www.linkedin.com/company/51680091/admin/dashboard/
Facebook: https://www.facebook.com/james.rodgers.14661261/ & https://www.facebook.com/epiphanythebooks/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Saja Raoof discuss:
Introversion in professional networkingBuilding a legal practice as an introvertManaging energy and making meaningful connectionsThe role of systems in business developmentKey Takeaways:
Taking intentional breaks during networking events, such as stepping away for alone time, is a crucial strategy for introverts to manage their energy and remain engaged without feeling overwhelmed.Introverts can make networking conversations more comfortable and effective by asking open-ended questions, such as âHow did you get into your career?,â which encourages others to share while allowing them to listen rather than dominate the discussion.Careful preparation before networking eventsâsuch as identifying key people to meet, reaching out in advance, and setting clear goals like making three meaningful connectionsâhelps introverts feel more in control and makes the experience less daunting.Although introverts may shy away from the spotlight, embracing opportunities to speak, give testimonials, or lead discussions allows them to establish credibility and expand their network without relying on small talk or forced social interactions."I am so outspoken about being an introvert exactly to send a message to the people who are a little too close, or just, you know, it's okay to embrace and it's okay to talk about." â Saja Raoof
Be That Lawyer is now syndicated on Above the Law! Catch all our new episodes and my monthly column thereâspread the word and help us grow: https://abovethelaw.com/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Quiet by Susan Cain: https://www.amazon.com/Quiet-Power-Introverts-World-Talking/dp/0307352153
Networking for People Who Hate Networking by Devora Zack: https://www.amazon.com/Networking-People-Who-Hate-Underconnected/dp/1605095222
About Saja Raoof: Saja Raoof is a San Francisco-based business immigration attorney. Though an introvert, she owes much of her professional success to networking. Saja will share tips on how introverts can not only survive but thrive at networking, and how they can leverage their strengths to build meaningful business relationships.
Connect with Saja Raoof:
Website: https://www.sar.law/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sajaraoof/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Jay McAllister discuss:
The evolving role of AI in legal practiceLeveraging AI for business development and marketingEthical and risk considerations when using AI in lawThe future of legal technology and the rise of agentic AIKey Takeaways:
Many law firms have shifted from traditional keyword-based legal research to AI-powered tools that analyze case law and provide curated, context-aware results, significantly reducing time spent on research.Insurance carriers and other clients are leveraging data analytics and AI to challenge the hours law firms bill, forcing firms to adopt more efficient AI-driven workflows.A Stanford AI ethics professor submitted a legal brief with fabricated citations generated by AI, leading the judge to reject it outright and issue a warning that lawyers must verify AI-generated content before submitting it to court.Future AI systems will not only respond to queries but proactively complete legal tasks by recognizing key case milestones, drafting motions automatically, and sending them for attorney review."There were jobs that were lost, but ultimately, I don't think of it as a job that was lost. These jobs were transitioned to perform more useful, more useful activities." â Jay McAllister
Be That Lawyer is now syndicated on Above the Law! Catch all our new episodes and my monthly column thereâspread the word and help us grow: https://abovethelaw.com/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The Game with Alex Hormozi: https://podcasts.apple.com/us/podcast/the-game-with-alex-hormozi/id1254720112
$100M Offers by Alex Hormozi: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475731
About Jay McAllister: Jay McAllister is the CEO of Paragon Tech. Driven by an unquenchable thirst for applied learning and innovation, Jay helps lawyers get the most out of their technology. In other words, they go from low-tech and busy to high-tech and productive.
Connect with Jay McAllister:
Website: http://paragontechit.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/jaymcallisterit/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. d
-
In this episode, Steve Fretzin and Ken Hardison discuss:
Growing a law firm that runs independently and becomes a sellable assetBuilding relationships and giving value firstUsing structured processes and key metrics to drive predictable growthMentorship, collaboration, and shared expertiseKey Takeaways:
A law firm can only be sold for real value if it operates independently, maintains a steady case pipeline, and tracks performance through key metrics, ensuring buyers see it as a sustainable business rather than a personal brand.Lawyers who struggle with referrals often fail to ask, lack the right approach, or don't invest time in relationship-building, but those who prioritize value, reciprocity, and consistent engagement create a steady flow of high-quality referrals.Most lawyers lose business due to poor follow-up, but staying top-of-mind with referral sources through personalized thank-yous, occasional gifts, and regular check-ins ensures they continue sending cases your way.True financial success in law comes not from chasing profits but from focusing on genuinely helping people, because when clients and colleagues trust that you care, they are far more likely to send you business."You get what you want out of life by helping enough other people get what they want out of life.." â Ken Hardison
Be That Lawyer is now syndicated on Above the Law! Catch all our new episodes and my monthly column thereâspread the word and help us grow: https://abovethelaw.com/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Mastering the Rockefeller Habits by Verne Harnish: https://www.amazon.com/Mastering-Rockefeller-Habits-22nd-Anniversary-dp-B0CXCDYCHN/dp/B0CXCDYCHN/
About Ken Hardison: Kenneth L. Hardison is a lawyer, author, and founder of PILMMA, the Personal Injury Lawyers Marketing & Management Association. Known as the "Millionaire Maker," Ken has grown and sold two multi-million-dollar law firms and now helps lawyers across the U.S. grow and scale their law firms to build the practice of their dreams.
Connect with Ken Hardison:
Website: https://www.pilmma.org/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/kenhardison/
Twitter: https://twitter.com/PILMMA
Facebook: https://www.facebook.com/PILMMA
Instagram: https://www.instagram.com/pilmma/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Chuck Andrews discuss:
Challenges in making law firms and businesses scalable and saleableStrategic and mental preparation for business transitionsUnderstanding client needs as a driver for business growthOvercoming personal barriers to achieve professional successKey Takeaways:
Many lawyers fail to create saleable practices because they donât view their firms as scalable assets, instead focusing solely on leveraging personal skills.Emotional and psychological unpreparedness for life after selling a business often causes transitions to fail, making mental readiness as crucial as financial planning.Business owners can significantly improve scalability and growth by conducting client surveys to understand why customers choose their services.Identifying and managing personal saboteurs, such as the need to please or overachieve, is essential for breaking patterns that hinder both business and personal progress."The biggest challenge an attorney has is recognizing that they can build their practice into a saleable practice." â Chuck Andrews
Be That Lawyer is now syndicated on Above the Law! Catch all our new episodes and my monthly column thereâspread the word and help us grow: https://abovethelaw.com/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
What Happened to You? by Oprah Winfrey and Bruce D. Perry: https://www.amazon.com/What-Happened-You-Understanding-Resilience/dp/1250223180
Wisdom at Work by Chip Conley: https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902
Positive Intelligence by Shirzad Chamine: https://www.amazon.com/Positive-Intelligence-Individuals-Achieve-Potential/dp/1608322785
The Fifth Discipline by Peter M. Senge: https://www.amazon.com/Fifth-Discipline-Practice-Learning-Organization/dp/0385517254
About Chuck Andrews: Chuck combines expertise in technology, M&A advisory, and executive coaching, integrating AI-driven solutions into his firm's services. Clients gain from tools like AI-based Value Drivers, a Positive Intelligence mental health app, and leadership development rooted in Vistage Peer Advisory Boards.
Connect with Chuck Andrews:
Website: https://ceo15.us/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/ceo15-cca/
Facebook: https://www.facebook.com/chuckCEO15/ & https://www.facebook.com/CAndrewsCEO
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Sam Mollaei discuss:
Strategies for scaling and automating a law firmEffective time management and focus for professionalsThe role of social media and marketing in client generationUtilizing AI and technology for efficiency in legal practiceKey Takeaways:
To manage time effectively, create a strict schedule using tools like Google Calendar and focus exclusively on high-value activities during concentrated work periods.Social media ads on platforms like Facebook, Instagram, and TikTok are significantly more effective than Google Ads for client acquisition in 2025 due to saturation in the latter.A six-point formula for scaling a law firm includes focusing on a single niche, targeting high-value clients ($3,500+), expanding geographically, ensuring healthy cash flow, adjusting fee structures, and prioritizing continuous self-development.AI integration, such as automating lead qualification, document collection, and drafting, has become essential for running scalable and efficient law firms."You have to create your own rules; if not, other people will make rules for you." â Sam Mollaei
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The 4-Hour Workweek by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
About Sam Mollaei: Sam Mollaei is a visionary legal disruptor, attorney, and Founder of My Legal Academy, where he helps lawyers scale and automate their law firms using cutting-edge marketing, automation, and AI tools.
As the owner of 5 thriving law firms, Sam has helped over 1,260 lawyers grow their practices while reclaiming their time and improving their quality of life. Known for his innovative approach to disrupting the legal industry, Sam is passionate about helping lawyers work smarter, scale faster, and enjoy life. With a mission to empower legal professionals, Sam combines proven strategies with forward-thinking solutions to transform the way law is practiced.
Connect with Sam Mollaei:
Website: https://mylegalacademy.com/
LinkedIn: https://www.linkedin.com/in/sammollaei/
Facebook: https://www.facebook.com/sam.mollaei/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Michael Cohen discuss:
Strategies for building and maintaining a successful law practiceThe role of leadership and personal branding in legal careersOvercoming challenges and finding fulfillment in the legal professionThe importance of authenticity, advocacy, and adaptability in professional growthKey Takeaways:
When hiring, be financially prepared, follow a "slow to hire, quick to fire" approach, and seek candidates whose goals align with long-term retention.Building a career aligned with passion may require sacrifices, such as taking non-traditional opportunities and traveling extensively to develop expertise and a brand.Law firms can foster equity by diversifying associatesâ work assignments through structured work tracking systems to prevent pigeonholing.Writing about niche cases or personal interests in law not only builds expertise but also enhances your visibility and credibility as a thought leader."Each and every one of us is dealing with stuff that nobody else knows about⊠if we can just understand that fundamental truth and be kind along the way, this whole thing gets an awful lot easier to deal with." â Michael Cohen
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Let Them Lead: Unexpected Lessons in Leadership from America's Worst High School Hockey Team by John Bacon: https://www.amazon.com/Let-Them-Lead-Unexpected-Leadership/dp/0358533260
About Michael Cohen: Michael Cohen is a Partner in Duane Morrisâ Employment, Labor, Immigration, and Benefits Practice Group, focusing on employment law training and counseling in Philadelphia, where he conducts over 200 trainings annually. Inspired by his mother, who fought and won a landmark Supreme Court case for working women after being fired for her pregnancy with Michael, he has a passion for education and challenges. Michael is also a devoted husband, father, travel softball coach, and avid supporter of Philadelphia and University of Michigan sports.
Connect with Michael Cohen:
Website: http://www.duanemorris.com/attorneys/michaelscohen
Email: [email protected]
LinkedIn: linkedin.com/in/michaelscohen12
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Erika Steinberg discuss:
The value of having a focused marketing plan for lawyers and firmsStrategies for retaining and growing client relationshipsBuilding a personal brand using LinkedInBenefits of fractional marketing for law firmsKey Takeaways:
A written marketing plan provides focus, direction, and measurable goals, allowing lawyers and firms to avoid chasing "shiny objects" and instead focus on impactful projects.Lawyers often neglect past and existing clients as a source of business due to discomfort, yet these relationships often present the easiest opportunities for growth.Marketing activities should align with an individual's comfort level and scheduleâfocusing on actions they will actually execute.Firms undergoing mergers or lateral hires risk losing opportunities if they do not clearly communicate how the changes benefit clients and integrate new team members effectively."The marketing activities that are best are the ones that youâre going to do, the ones that fit your comfort level and your schedule." â Erika Steinberg
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Differently Podcast by Carla Reeves: https://podcasts.apple.com/us/podcast/differently/id1546761001
About Erika Steinberg: Erika Steinberg, founder of CMO2Go, has been working with law firms to maximize their marketing for more than 30 years. CMO2Go provides senior-level fractional marketing support to midsize law firms around the United States, supporting firms as they tackle their urgent and important marketing needs.
Connect with Erika Steinberg:
Website: https://www.cmo2go.co/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/erikasteinberg/ & https://www.linkedin.com/company/cmo2go-inc
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
-
In this episode, Steve Fretzin and Sarah Allen discuss:
The importance of consistency and discipline in achieving business successLeveraging video marketing to build credibility and save timeUnderstanding and overcoming common barriers to adopting video marketingThe value of clarity and focus in business strategy and client engagementKey Takeaways:
Starting with short videos that address frequently asked questions allows lawyers to engage clients effectively while also reducing the time spent repeatedly explaining the same concepts.Tailoring video content to a specific audience builds trust, credibility, and professional authority, making it more effective than chasing viral success or trying to appeal to a broad, unfocused audience.Creating high-quality videos does not require expensive equipment, as a simple setup with a smartphone, webcam, and external microphone can produce professional and engaging results.Videos that focus on providing solutions to client problems or answering their common questions not only save time but also help establish the creator as a knowledgeable and trustworthy expert in their field."The biggest benefit of video for attorneys is you get your time back... it's literally duplicating yourself." â Sarah Allen
Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the showâanonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The No B.S. Small Business Book by Casey Graham: https://www.amazon.com/No-B-S-Small-Business-Book-ebook/dp/B09N9TZTW3
About Sarah Allen: Sarah Allenâs career bridges the worlds of big business and entrepreneurship, with leadership roles managing $100M+ divisions at Old Navy, Banana Republic, and eBay. Her time at eBay sparked a passion for empowering entrepreneurs, leading her to channel her corporate marketing expertise into helping small businesses succeed. Through her signature 5-step video marketing framework, Sarah has driven over $1M in revenue for her clients by helping them attract and convert new customers with ease.
Connect with Sarah Allen:
Website: http://www.sarahallenconsulting.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sarah-ann-allen
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
- Laat meer zien
