Afleveringen
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Any guesses on the fastest way to make people believe what youâre selling?
Show them proof.
Thatâs exactly what case studies do.
And itâs why case studies are one of the most valuable pieces of copy you can writeâfor your clients or your own business.
On this weekâs Build Your Copywriting Business podcast episode weâre talking all things case studies so you can use this powerful storytelling tool to bring in business.
Whether you want to write case studies for yourself or add them to your service offerings, hereâs what you need to know.
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Mentioned in the Episode
4 Things Most Copywriters Get Wrong on Their Portfolio Websites5 Ways to Instantly Improve Your Copywriting Portfolio Site--------------------
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A client hires you for a âVIP day.â
Suddenly, youâre tasked with:
Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deliverables is another question âŠ)Getting feedback on that copyIncorporating that feedbackGetting final sign off⊠all in the span of 8 hours.
And letâs be real: no one has 8 good hours of work in them every day.
On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 senseâfor you and especially for your clients!
Just the thought of this task list stresses me out. And, I know some copywriting âgurusâ tout the benefit of VIP days, but these days are reputation ruiners, my friend. Hereâs whyâŠ
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Mentioned in the Episode
Copywriting Is Only 1/3 WritingâHereâs Why That Affects How You ChargeCopywriting Rush Fees: When and How to Charge ThemWhat Do You Bill For? (And What Donât You?)The Case for Slowing Down: Fast Copywriting Doesnât Equal Better CopywritingRelated Links
How Can You Know if a Copywriting Deadline is Doable?5 Easy Tips for Maximizing Your Time---------------
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Zijn er afleveringen die ontbreken?
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Raise your hand if youâve ever thought any of the following:
âItâs too late.ââI should have done that years ago.ââIâm too old now.âWell, where did that idea come from? If youâve got 5, 10, 20+ years of a career left, thatâs a lot of time to spend doing something that doesnât make you happy.
On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: itâs never too late.
Carol had a decades-long career in pet PR and sheâs sharing how she transitioned to copywriting and the lessons sheâs learned along the way.
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Mentioned in the Episode
SmartDogCopy.comEp. 84 When to Break the Copywriting Niche RuleEp. 130: 4 of the Highest Paying Copywriting NichesShould You Get a Copywriting Internship?Related Links
Best Backgrounds and Degrees for Getting Into CopywritingEp. 120: Most Common Copywriter Backgrounds---------------
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Time to put on your business owner hat:
Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you?On this Build Your Copywriting Business podcast episode, Iâm not asking you to commit to hiring someone to do any of these things.
But Iâd encourage you to listen to this episode and explore the possibilities.
If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for you, is that worth it?
Itâs all math.
And itâs worth playing around with the numbers to see what opportunities you might be overlooking.
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Mentioned in the Episode
BONUS Laser Coaching: Lower the Pressure on PitchingBONUS Laser Coaching: Top Tips for Wildly Effective PitchingRelated Links
When to Be in Client-Finding ModeLand Copywriting Clients With These 35 TipsBONUS â Laser Coaching: How Do I Find Clients for Freelancing?---------------
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How much does a banana cost for you?
At Trader Joeâs they may be 26 cents (maybe a bit more for organic).
At Whole Foods they may be around 70 cents.
But a banana costs relatively the same amount wherever you go, right? Itâs a difference of a few cents.
Copywriting is a not a banana.
And, even if we agree on that, I donât think youâre going to like this episode of the Build Your Copywriting Business podcast.
See, we hear all the time, âI found this pricing guide and itâs really helpful!â
But what you may not realize is those guides are actually hurting you.
Itâs presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page?
I hate to break it: thereâs not an easy button for this.
These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program.
Ready to hear me out?
Listen to todayâs episode now before a pricing guide leads you down the wrong path.
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Mentioned in the Episode
The (Surprisingly Easy) Art of Negotiation for CopywritersCopywriting Revision Rounds: How Many Rounds Do You Offer?Ep. 17: How to Set Your Copywriting RatesEp. 109: The Right Way to Raise Copywriting RatesRelated Links
Increase Your Copywriting Pricing Without Burning BridgesWhy Most Advice About How to Price Your Services is Dead Wrong for YouHow to Price Copywriting Services: By the Minute? The Hour? The Word?---------------
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Do you love a to-do list as much as I do?
I loooove a to-do list.
Well, mostly I love checking things off that list.
But on this weekâs Build Your Copywriting Business podcast episode, Kate and I dug into how weâve been rethinking the to-do list so we donât fall into what Kate is calling the âto-do list trap.â
If you ever put things on your list and:
Feel guilty for every day that an item sits on your listâand you donât complete itFeel like you have to check off every item on your list because theyâre thereOr feel like your list is never-ending (because it literally will never end!)Then youâll come away with new ways to look at your to-do lists so you get all the benefits of a list without the burden.
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Mentioned in the Episode
Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects â with Kaitlyn SpinneyEpisode BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying WorkEp. 241: ChatGPT: Friend or Foe? â with Amber SmithRelated Links
4 Tools to Stay On Top of Your To-Do ListEp. 154: How Freelancers Can Masterfully Juggle Multiple Projects â with Kaitlyn Spinney---------------
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Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career.
On this Build Your Copywriting Business podcast episode, heâs generously sharing how he made that transition, including how heâs learned to use his ADHD as a strength.
Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Calebâs tips are wildly helpful.
As he says, he canât just rely on âfeelingâ like working, but has to set up his environment so that getting started is the easiest thing to do.
And when heâs working, Caleb uses the âsprintâ method to avoid the mid-day fog.
Listen to hear him explain these tacticsâand others (and let us know if you try any!!).
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Mentioned in the Episode
Calebâs LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Ep. 37: Improve Your Copywriting Productivity and ProfessionalismEp. 237: AI is Going to Take My Job!!! ⊠But Is ItRelated Links
Finding Your Copywriting Flow StateBONUS Laser Coaching: Tips for Neurodivergent CopywritersEp. 256: From Teaching to Copywriting While Facing Lifeâs Biggest Tests â Joannaâs Story---------------
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If youâre in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans.
One of those humans is Shelby Stockton.
Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history.
So, this weekâs Build Your Copywriting Business podcast episode is actually a special crossover episode from Herstory.
Shelby kindly invited Kate and me to talk about how we each got started in copywriting, how I built the CCA, and the realities of freelancing.
We also get into book recommendations, behind-the-scenes stories, and more.
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Mentioned in the Episode
Herstory Spotify PodcastHelping Copywriters Start and Scale Wildly Successful CareersThe Fastest Way to Grow Your Copywriting BusinessRelated Links
If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?Get Your Copy of âCopywriting Strategiesâ by Our Own Nicki KrawczykEp. 8: Meet Nicki Krawcyzk, Founder of Filthy Rich WriterEp. 4: Meet Our Head Copy Coach, KateEpisode 251: Lessons from Nickiâs New Freelance ClientEpisode 258: From Scarcity to Strategy: An Honest Update on My Money Mindset------------------
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Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when youâre first starting out.
But what if you have an entire career in an industry?
You canâand shouldâabsolutely use that experience to your advantage.
CCA student and former healthcare worker Molly is sharing how she did exactly that on this weekâs Build Your Copywriting Business podcast episode.
Molly didnât focus her entire portfolio on healthcare copywriting.
Instead, she focused her outreach on the healthcare industryâand turned that into a six figure freelance career.
So, whyâd she decide to take a full-time job? Listen to hear Molly explain âŠ
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Mentioned in the Episode
Mollyâs LinkedInThe Real Math on Job Bidding Site âSuccessâEp. 84: When to Break the Copywriting Niche Rule---------------
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Ever wonder what makes a banner ad actually work?
As in: what separates a scroll-past banner ad from a stop-and-click banner ad?
While Kate and I donât have the data from these ads, we do have some thoughts on 8 different banner ads.
Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).
Some have solid messaging.
SomeâŠnot so much.
While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; weâve got you!!).
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Mentioned in the Episode
Whatâs a Creative Brief? A Guide to a Copywriterâs Essential DocumentHow Copywriting Projects Actually Come TogetherHow To Come Up With Wildly Effective Copywriting ConceptsEp. 21: How Copywriters and Designers Work Together with Yoav BroumRelated Links
The Biggest Banner Ad Writing Mistakes---------------
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Talking on the phone feels a little old school, donât you think? âïž
But guess what?
Itâs still how a lot of business gets done.
And one phone call completely changed the trajectory of Victoriaâs career.
Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too.
As she started building her skills, she realized there was so much more she could be offeringâand charging.
Sheâs sharing how she went from VA to sending a $120,000 proposal for copywriting work
She also came to the podcast PREPARED.
Victoria is giving her top five tips for copywritersâand these are tips that are valuable whether youâre just getting started or youâve been in the game for years.
I canât wait for you to hear what she wrote on a sticky note and posted on her laptop!
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Mentioned in the Episode
Victoria WebsiteBONUS Laser Coaching: Top Tips for Wildly Effective PitchingHow to Draw Copywriting Work Opportunities to YouRelated Links
BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on PitchesEp. 203: Secrets to Smooth Copywriting Client Relations---------------
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OK first things first so weâre on the same page:
A Discovery Call is one of the most important calls you have as a copywriter.
This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project.
But what does that look like? And how do you move forward with the project?
In this podcast episode, Iâm sharing exactly what Iâd say on a discovery call.
Well, if weâre getting technical, Kate is sharing exactly what sheâd say on a Discovery Call. As youâll hear, Iâm playing the role of client and Kate is playing the role of copywriter as we discuss a potential project.
Listen in so you know exactly what types of questions to expect from clients and how you can (gently!) steer the conversation in way that makes you look like the pro that you are.
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Mentioned in the Episode
Ep. 224: Why You Should (Almost) Never Quote Copywriting Prices on a CallLaser Copy Coaching: Getting Information From Clients, When to Price Your Services, and Boosting ConfidenceRelated Links
BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on PitchesEp. 45: How to Calm Your Nerves for Meetings with Copywriting ClientsHow To Mess Up a Call With a Prospective Client---------------
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Have your heart set on freelancing?
A lot of copywriters do. And that was Jen, too. She was freelance or bust.
In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids.
So, why the heck did she take an on-staff job?!
When youâre really clear on what you want and why you want it, you realize there are multiple ways to get there.
For Jen, flexibility and freedom are the MOST important. But freelancing isnât the only way to get those things.
If youâve always felt like freelancing was the only way to hit your goals, youâll want to listen to Jenâs update. Iâll leave it to Jen to fill you in on the rest âŠ
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Mentioned in the Episode
Ep. 51: Working at an Agency & Collaborating with Other Copywriters â Jenâs and Julieâs StoryCopywriting for Nonprofits: 2 Tips to Crafting Compelling CopyRelated Links
Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting â Kateâs StoryEp. 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace â Steviâs Story---------------
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When you think of ânetworking,â what do you think of?
đ âHello my name is âŠâ name tags and business cards being shoved at you like confetti?
đ« Memorizing an elevator pitch that ends up feeling sales-y and robotic?
â ïž A room full of strangers that makes you feel like youâre back in the middle school lunchroom trying to figure out what table to sit at?
I hear you. All of that makes me want to run and hide under a blanket, too.
And thatâs why on this this weekâs Build Your Copywriting Business podcast episode, weâre sharing how you can reduce the pressure of in-person events and, dare we say it, have fun.
The biggest mistake people make when going to an event is similar to the biggest mistake people make in an email: they make it all about themselves.
Hereâs how to not make this about yourself and connect with other humans in the most authentic way possible.
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Mentioned in the Episode
8 Tips for Networking SuccessUse Copywriting Networking to Help Land More ClientsFind Copywriting Clients by Networking in the Right PlacesThe One Question That Makes Copywriting Networking EasyRelated Links
The Simplest Way to Start Finding Copywriting ClientsEp. 213: Find Copywriting Clients Anywhere You Go---------------
Get Free Copywriting Training here
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If you heard our first conversation with Kelsey then you already know sheâs a bada** human.
If you missed that conversation, I canât even sum up all the insights she shares (so definitely check it out if you havenât already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency.
Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role.
We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before.
If youâve ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences sheâs noticed as well as how sheâs continuing to balance her personal and professional aspirations.
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Mentioned in the Episode
Copywriting for Ad Agencies: What to Expect and Why Itâs Great for Your CareerWhatâs an Internal or In-House Ad Agency?Ep. 105: Building an Agency â with Michelle FernandezRelated Links
Ep. 99: Running a Copy Agency from Costa Rica â Poorvaâs StoryEpisode 140: Traveling Europe While Running a Copywriting AgencyâChrisâs Story---------------
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Even the MOST successful people have intrusive thoughts.
Yes, influencers on Instagram who share their flawless-looking morning routines five times a week.
Yes, Fortune 500 CEOs.
Yes, the author who just hit the NYT bestseller list for a third time.
The difference between them and those who donât achieve their goals? Theyâve learned to manage their intrusive thoughts.
The bad news is we canât make them disappear for good. The good news is you can start noticing them and putting them to the test.
Listen in to hear the system that you can use to make sure your thoughts arenât working against you
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Mentioned in the Episode
Steven Pressfieldâs book, The War of ArtThe Sneaky Distractions That Will Block Your Copywriting Career ProgressCreate Your Own Professional Development GoalsEp. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) SuccessRelated Links
Why Setbacks and âFailuresâ Donât Mean What You Think They DoBONUS â Laser Coaching: A Copywriterâs Guide to Creative Thinking---------------
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The biggest opportunity for copywriters right now?
Meta ads.
If youâre like, âBut Nicki, havenât Meta ads always been a big opportunity? And isnât Facebook dying?â
Yes and no.
Yes, theyâve always been a huge opportunity, but Iâm letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever.
And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network).
Facebook is still the worldâs largest social platform with 4 billion active monthly users.
So⊠yeah⊠thereâs a lot of opportunity.
Ready to take advantage of this opportunity? Listen now.
Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard.
Itâs one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE.
Hey, weâre not the #1 all-in-one online copywriting training program for nothing đ
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Mentioned in the Episode
Facebook Ads LibraryMeta Ads specsRelated Links
Ep. 235: Major Meta Ads Updates Copywriters Need to Know AboutThe Cool New Tool for Facebook/Meta Ads Copywriting ResearchNew Meta Ad Changes Copywriters Need to Know About---------------
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Is your copy unintentionally alienating parts of its intended audience?
We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience.
You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?"
Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences.
So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible.
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Mentioned in the Episode
Creative Brief: The First Step to Any Successful Copywriting ProjectHow Long Should It Take You to Write Copy?4 Keys to Find Laser-Like Focus To Write CopyRelated Links
Copywriting for Nonprofits: 2 Tips to Crafting Compelling CopyHow to Write Humor for Your Copywriting Clients------------------
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You know why copywriting is so fun?
Once you understand the foundations, you unlock a superpower you have for the rest of your life. đŠž
Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client.
Thatâs what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her.
We love Michelleâs mottoââsay yes and figure it out later.â
You say âyesâ not because you know everything.
You say âyesâ because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done.
As copywriters, we never stop learning.
New social platforms, new clients, new audiences: change is the one constant in our careers.
But if we adopt Michelleâs mentality, then instead of fearing ânewâ we can see it for all the opportunities that it presents.
Hear her explain this philosophy and the rest of her journey
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Mentioned in the Episode
Copywriting Resources to Add to Your Tool BoxAmp Up Your Copywriting Productivity with Ultra SchedulingUse an Entrepreneur Mindset to Grow Your Copywriting IncomeHow to Set Up Your Schedule When Working from Home---------------
Get Free Copywriting Training here
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The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing.
Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!).
And, hey, some seasons in our lives we just need ease in certain areas.
We want to put our feet up for a sec and breathe.
Of course, we're still producing top-notch work. Working on staff just has a different set of challenges than freelancing.
But one of the things we talked about was how ease can disguise itself as security.
And so, that's where we started this conversation of this week's Build Your Copywriting Business podcast episode.
Take a listen and let me know if this helps you bring more intention to the decisions you're making in your business.
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Mentioned in the Episode
Youâre Most Secure When You Take ControlEp. 49: How to Build Your Own Benefits as a FreelancerHow to Make Time for Freelance WorkEp. 195: Freelance vs. Contract: Which is Better?Related Links
Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job â Claireâs StoryEp. 75: How to Be a Part-Time Copywriter with a Full-Time Job â Catching Up with AliciaIs it Better to Be an On-Staff Copywriter or a Freelance Copywriter?--------------------
Get Free Copywriting Training here
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