Afleveringen
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In today’s episode, Brock Johnson shares 9 Instagram carousel ideas that can help boost your views and grow your followers in 2026. He’ll show how to create high-performing carousel posts that not only capture your audience’s attention but also encourage interaction and sharing.
Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram’s algorithm. Whether you’re looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you’re ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram
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8 NEW Instagram Carousel Ideas To Get More Followers
Watch: https://youtu.be/ulebPxBw8Uw?si=3-RdH9nb1bm5OMYk
https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705
Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
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Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026
Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y
https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992
Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
Zijn er afleveringen die ontbreken?
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In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business.
He also gets into the practical side — how to think about your niche and MVP before chasing a big vision, what realistic growth actually looks like month over month, why staying in your lane matters more than most people admit, and why understanding your audience's psychology will always outperform chasing the algorithm. This episode is less about tactics and more about what it actually takes to show up consistently and build something real.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
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16 Easy Instagram Reels that are Proven to Go Viral
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Head of INSTAGRAM reveals secrets to GROWING in 2026
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In today's episode, Brock Johnson walks through a step-by-step system for creating Instagram Reels using Claude — from ideation all the way through editing and scheduling. The workflow is built around two tools working together: Claude Cowork for research and editing tasks, and browser-based Claude for scripting. By the end, the goal is a repeatable content production system, not just a one-time process.
Brock covers each phase of the workflow in detail: using Claude Cowork to monitor a saved Instagram folder and pipe links into a Poppy AI board for ideation, scripting with Claude, filming, editing with Claude Cowork and Remotion, and finally adding captions and scheduling the post. Whether you're a solo creator or a business owner looking to systematize your content, this episode breaks down exactly how to set it up.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
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🎯 Related Links:
Instagram Video Downloader 👉 https://reelsvideo.io/
Remotion 👉 https://www.remotion.dev/
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How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step)
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The Biggest Dangers of Using AI For Your Personal Brand
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now.
Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your reach, music integration for third-party schedulers, the ability to schedule trial Reels, and the official launch of Instagram Plus at $3.99/month — which includes a notable set of new features for Stories, profile customization, and audience management.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
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My *Exact* System For Getting 10M Views EVERY Month
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project.
Brock also covers why most editing bottlenecks actually start at the filming stage, and share the specific filming habits he has built that make editing significantly faster — including how he scripts, pace his takes, and use visual markers to stay organized in the timeline.
From there, Brock breaks down my full editing stack: CapCut for desktop edits, Gling for long-form clip editing, the Edits app for trend-based and audio-specific Reels, and when he hands things off to a professional editor.
Brock also shares a handful of practical tips for speeding up your editing workflow, including editing on desktop, working with audio on, using keyboard shortcuts, and tackling one task at a time rather than trying to do everything at once.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 Related Links:
Check out Hannah for editing 👉 https://ellevatededits.com/brockjohnson?am_id=brock3196
Check out CapCut 👉 https://www.capcut.com/
Check out Gling 👉https://www.gling.ai/
Connect with Brock on Instagram @brock11johnson 👉https://www.instagram.com/brock11johnson/?hl=en
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8 EASY Instagram Reels That Take Less Than 5 Minutes!
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whether you're looking to grow your audience, increase engagement, or get more eyes on your content, these tools and features are worth adding to your strategy. Brock walks through each one and explains how to use them effectively to improve your results on the platform.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 Related Links:Check out Collabs 👉 https://www.instagram.com/p/DYcc0tGFn_w/?img_index=1
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down what he believes is the “death of valuable content” on social media — and why educational content alone is no longer enough to grow in 2026. Brock explains how the internet has shifted from valuing information to valuing attention, retention, and delivery. He also explains why many creators struggle because their content is still being delivered in boring or outdated formats, even if the information itself is useful. Then Brock breaks down the framework he uses to make educational content more engaging: the 6 A’s.
This episode is focused on helping creators evolve their content style so they can still educate while holding attention in a much more competitive content environment.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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Get 10X More Views on Your Instagram Stories in 5 Minutes
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users.
Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward.
Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO
Watch: https://youtu.be/a34p7BHRryQ?si=Wn0FMxrDyo9XXbKF
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
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In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation.
They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to what Brock calls the coming “trust recession” on social media.
From there, she breaks down how AI is changing the rules of personal branding. Information alone is no longer enough because anyone can generate it instantly. Instead, your personality, perspective, quirks, values, and communication style are becoming the real product. She explains the idea of “assets of differentiation” and why subtle human differences are becoming more valuable in an AI-saturated internet.
They also talk about the slippery slope most creators don’t notice with AI—where enhancement slowly turns into identity replacement—and how creators can use AI without losing authenticity. Chalene shares how she personally uses AI today, where she draws the line, and why authenticity is quickly becoming a competitive advantage.
Finally, they discuss the growing divide between AI-optimized creators and trust-optimized creators, the importance of having an anti-message, and why trust may become the most valuable currency online over the next few years. This episode is focused on helping creators use AI strategically without sacrificing the human elements that actually build connection and long-term influence.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
Learn more about Chalene:YouTube: https://www.youtube.com/@chalenejohnson/videos
Podcast: http://Chalene.com/TCSpodcast
Patreon: http://chalene.com/moreInstagram: @chalenejohnson https://www.instagram.com/chalenejohnson?igsh=NTc4MTIwNjQ2YQ==
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down one of the fastest ways to grow your Instagram in 2026: starting a daily challenge. He explains why this format works so well for both consistency and virality, and how it creates built-in momentum that keeps people coming back to your content.
Brock walks through multiple daily challenge templates you can use, including “Day X of doing Y until Z,” “Day X of doing something for every follower,” and ongoing challenges tied directly to audience growth or engagement. I also share real examples of creators who have used these formats to grow quickly, and how you can adapt them to your own niche.
From there, he explains the two ways to approach challenges—using them for consistency or for virality—and how your strategy should change depending on your goal. If you want consistency, Brock shows how to keep your challenge simple and sustainable. If you want virality, he breaks down the importance of commitment, curiosity, and building a journey people want to follow.
Finally, Brock covers practical tips like how to pivot your challenge if needed, what to expect after the initial posts, and why early dips in performance are normal. This episode is focused on helping you choose the right challenge structure and execute it in a way that leads to real Instagram growth.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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10X Your Instagram Followers in 30 Days with These New Reels
Watch: https://youtu.be/uJxQv4H_mOQ?si=MOrpgGy5RUCKFQdB
Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000749424336
Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content.
Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on.
Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk.
Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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Sony ZV-E10 - https://amzn.to/4cMYahE
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Comica AD3 - https://amzn.to/4w6Rx15
Gling Ai - https://gling.ai/?via=brock
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The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use.
Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention.
Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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🎯 DM Brock “Swap” @Brock11Johnson On Instagram for Hook Swap Library (40+ videos)
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1 Million Followers in 2026 - My *EXACT* Instagram Strategy
Watch: https://youtu.be/twZUZCoazjw?si=1p8-oXceF37WBWYy
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Get WAY MORE Leads and Sales on Instagram with DM Automation
Watch: https://youtu.be/wDWx66wCJOQ?si=ktHTWG7eqss5TVsF
Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000637034586
Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content.
Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well.
Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what’s currently working on Instagram.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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💥 Related Links:
🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos)
🎯DM “PlayStation” @Brock11Johnson for Reel Graphic
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/
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The Attention Formula: How To Make Addictive Reels (Step by Step)
Watch: https://youtu.be/igV6Ll8c7lI?si=I2TxCzgOjv6Qe6oW
Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763234300
Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching.
Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video.
Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable.
Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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💥 Related Links:
🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos)
🎯Get Max Views Checklist for FREE! 👉 https://instaclubhub.com/checklist/
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/
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My *Exact* System For Getting 10M Views EVERY Month
Watch: https://youtu.be/LU_c530SrzE?si=AR_8wJkSRVUN7mTH
Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351
Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually.
Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data.
He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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💥Related Links:
Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK
💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section.
Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework.
He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 Checkout Metricool: Use code "Brock" 👉 https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260413_brock-johnson_break-and-batch_en&utm_content=audio&utm_term=q1
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Get Hook Swap Library DM “SWAP” Brock @Brock11Johnson
Google Trends - https://trends.google.com/trends/
AnswerThePublic - https://answerthepublic.com/en
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Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement.
Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content.
From there, Brock breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause. He also explains the concept of disconnected reach and what it means for growth.
Finally, he covers new and emerging features, including editable comments, “Spin” Stories, and early testing of links in captions for Meta Verified users. This episode is focused on helping you adapt your content strategy based on what Instagram is actively prioritizing right now.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/
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The State of Instagram Study
https://buffer.com/resources/state-of-social-media-engagement-2026/?utm_campaign=paid&utm_source=adwords&utm_medium=ppc&utm_content=20949967838&utm_term=&gad_source=1&gad_campaignid=20943525075&gbraid=0AAAAADq9yAoSgq3NnVvhSdJ-jbXOJ0srN&gclid=CjwKCAjwhLPOBhBiEiwA8_wJHBHZv515wV7qtCwR-jtnXUS3zQvAiNbPJ3TDtyctb8D-XJ-RKO6-ChoCDx0QAvD_BwE
Social Media Today Study
https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income.
Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you help and what you do. He also covers the importance of clarity, specificity, and why confusing content leads to slow growth.
From there, Brock outlines the key strategies that build recognition over time: using repeatable formats, creating a recognizable content style, leaning into your personality and quirks, and reinforcing a small set of content pillars. He also explains why series-based content outperforms random posting, and how repetition is what actually makes people remember you.
Finally, Brock breaks down the role of frequency and volume in building familiarity, and why posting more—when done intentionally—is what leads to long-term recognition. This episode is focused on helping you shift from chasing views to building a brand people instantly recognize.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson -
In this episode, Brock Johnson breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views.
Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and carousels, and the different types of content He publishes. Brock explains why he focuses on “base hits” instead of trying to make every post go viral, and why you can never predict which piece of content will take off.
Brock also shares the operational side of the system—how he plans, batch, schedule, and reviews content using Metricool. This includes his weekly planning process, semi-weekly content creation schedule, how he reuses evergreen posts, and how Brock avoids repeating formats. The episode outlines a repeatable workflow for posting consistently at scale while keeping your content organized.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/
Checkout Metricool: Use code "Brock" 👉 https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260330_brock-johnson_upcycle-strategy_en&utm_content=audio&utm_term=q1
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson - Laat meer zien