Afleveringen
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In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Video version & blog post
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
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๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck?
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Google Vacation Rentals HelpKilled By Google ProjectExample Google.com Travel SERPExample Google Vacation Rentals listing
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagram
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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Zijn er afleveringen die ontbreken?
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In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies โ and share insights on what each sector can learn to scale and succeed.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below).
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Bonuses: Annual ads budget spreadsheetAnnual ads spending / calculator spreadsheet
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days!
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101DARM Conference
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals".
Want to get the video too? Tap the link below.
Enjoy!
Paul Manzey Conrad O'ConnellRecording: Building Your Vacation Rental Marketing FundamentalsConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down the (kinda scary) number of Google services, products and channels that you likely need and rely in your vacation rental business...
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad goes solo on this audio-only version of a LIVE training on "Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings".
Want to get the video too? Tap the link below.
Enjoy!
Paul Manzey Manzey DigitalConrad O'ConnellRecording: Running A Marketing Audit For Your Vacation Rental Business To Get More BookingsConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down the most common "lingo" used when chatting about SEO so you are informed!
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Support Hope Mill Inc's Hurricane ReliefHearts With Hands
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these!
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more.
A special thanks to Mark for reaching out and joining us.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Mark SimpsonBoostly
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2025 and what will change along the way.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101โGoogle Is a Monopolist,โ Judge Rules in Landmark Antitrust Case
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business.
Part II of a two-part series - go back 1 episode to see part I with guest marketing.
Enjoy!
Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
โญ๏ธ Links & Show Notes๐ Connect With BuildUp Bookings
WebsiteFacebook PageInstagramTwitter
๐ About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.
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