Afleveringen
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An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it, and keep coming back to promote again. In this episode, I'm showing you how to grow an affiliate program without relying on a few affiliates, including how to attract the right partners, turn customers and fans into evangelists, and create the kind of experience that makes affiliates want to stick around for the long haul.
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Your best affiliate prospects are usually hiding in plain sight... on other people's leaderboards. In this episode, I'm breaking down how to recruit affiliates from competitor leaderboards, including exactly where to find the lists, how to choose the right prospects, and how to reach out in a way that starts real relationships instead of sounding like a spammy pitch.
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Zijn er afleveringen die ontbreken?
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Affiliates promote more when you stop asking them to "just send something" and start giving them a clear plan. In this episode, I'm showing you how to create promotion plans for affiliates so they know exactly when to promote, what to say, who to send it to, and how to pace it without burning out their list. I'll share the two types of affiliate mailing plans we use, plus how to use them to move affiliates from two emails to five, from five to twelve, and in some cases up to 15 or 16 emails, without feeling spammy or chaotic.
Links Mentioned in this EpisodeDownload the Promo Plan Template
Nifty Images
Influence Book
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Affiliate programs are everywhere now, so if you want the right partners, you can't just be "another program with a link." In this episode, I'm breaking down how to make your affiliate program stand out to affiliates, so you attract quality partners without relying on nonstop cold outreach forever. We'll talk about what affiliates actually look for before they join, what makes a program feel easy to promote, and the simple upgrades that turn your program into one affiliates want to be part of.
Links Mentioned in this EpisodeHow to Determine the Right Affiliate Commission Structure
PODCAST EPISODE - How to Run Affiliate Contests Without Breaking the Bank
PODCAST EPISODE - How to Build Trust and Credibility with Your Affiliates
Affiliate Terms and Conditions Template
Affiliate Training Template
How to Find Affiliates
My #1 Affiliate Recruiting Email
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Expanding your affiliate program internationally can unlock growth you'll never get if you only recruit in one country, but it also comes with a few practical wrinkles that catch people off guard. In this episode, I'm breaking down how to expand your affiliate program internationally, including where to find overseas partners, what to think through with tracking and payments, and the small adjustments that make it easy for international affiliates to promote and get results.
Links Mentioned in this Episode2023 FTC Endorsement Guide Updates: What Affiliates and Affiliate Programs Need to Know
Affiliate Program Terms and Conditions Template
Gmass
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Most affiliate programs don't lose affiliates because the product is bad... they lose them because it's harder to promote your offer than someone else's. In this final episode of the 6 C's series, we're covering the last three C's: Competitive Commissions, Customization, and a Centralized Hub. I'll show you how to set commissions that attract the right partners, how to create custom assets like landing pages, swipe copy, and graphics without drowning in requests, and how to build one simple place affiliates can grab everything they need and start promoting fast.
Links Mentioned in this EpisodeYour First 100 Affiliates
Your Affiliate Launch Coach
Affiliate Communication Calendar
Affiliate Commitment Plan
Affiliate Terms and Conditions Template
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One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing... coaching the affiliates. Not "here's your link, good luck" coaching, but real training: what to say, what to send, how to position the offer, and how to avoid the little mistakes that kill conversions. In this episode of the 6 C's series, we're talking about the third C: COACHING, and I'm going to get practical with how to run trainings, what to put in cheat sheets, and how to teach affiliates in a way that actually changes their results.
Links Mentioned in this EpisodeAffiliate Commitment Plan
Your First 100 Affiliates
Your Affiliate Launch Coach
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Most affiliate programs communicate in a way that makes affiliates tune out... or walk away. Too many emails, not enough clarity, missing details, last-second requests, and "helpful" messages that don't actually help anyone promote. In this episode of the 6 C's series, we're talking about the second C: COMMUNICATE. I'll show you what great communication looks like from an affiliate's point of view, what to send (and what to stop sending), and how to make it easier for affiliates to say yes and promote.
Links Mentioned in this EpisodeAffiliate Communication Calendar
Affiliate Commitment Plan
Your First 100 Affiliates
Your Affiliate Launch Coach -
Most affiliate programs look different on the outside... but the ones that win year after year all have a few fundamentals in common. This episode kicks off my 6 C's series, and we're starting with the first C: CONTESTS. I'm going to show you how to run an affiliate contest that gets affiliates engaged, drives real sales, and doesn't turn into a messy spreadsheet nightmare.
Links Mentioned in this Episode
Your First 100 Affiliates
Your Affiliate Launch Coach
George W. Bush Announces Affiliate Prizes
John Morgan's site
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Choosing an affiliate manager can feel like a guessing game... until you know what to look for. In this episode, I'm breaking down the traits and skills that actually matter, where great affiliate managers tend to come from, and how to tell the difference between someone who "knows affiliates" and someone who can build, grow, and manage a real program. If you're about to make a hire, this will help you choose with confidence and avoid an expensive mismatch.
Links Mentioned in this EpisodeYour Affiliate Launch Coach
Interested in Working with Us?
Get Your First 100 Affiliates
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Got a promotion coming up soon? In this episode, I'm breaking down how to get affiliates excited to promote and keep that energy building right up to launch day... using the exact pre-promo strategy we use with clients to turn "I might promote" into planned emails, scheduled posts, and a strong first day.
Links Mentioned in this EpisodeFree Masterclass - How I Built a $12.6 Million A Year Affiliate Program In Only Two Years Without Any Connections or Credentials
Affiliate Warm Up Plan and Promo Plan -
Over the years, I've made enough affiliate-program mistakes to fill a small handbook... and a few of them were the kind you don't forget because they come with real consequences. In this episode, I'm continuing the "killer mistakes" series with the stuff that can get you in trouble fast, including one lesson that involved the FTC. I'll break down what went wrong, what I should've done instead, and how you can protect your program while still growing it aggressively.
Links Mentioned in this EpisodeFind Affiliates Now Program
PDF Report (Top Affiliate Program Mistakes and How to Avoid Them)
My #1 Affiliate Recruiting Email
How to Determine Commission StructureHow to Create Swipe Copy for Your Affiliates
Affiliate Promo Plan Template
Affiliate Activation Templates
Facebook Live on Getting Affiliates to Commit -
Most affiliate programs don't blow up overnight... they bleed out slowly from a handful of preventable mistakes. In this episode, I'm breaking down the "killer" errors that quietly wreck tracking, relationships, motivation, and momentum, and I'll show you the simple fixes that get you back on solid ground fast.
Links Mentioned in this EpisodeTop 20 Affiliate Program Mistakes (and How to Avoid Them)
Find Affiliates Now Program
My #1 Affiliate Recruiting Email
How to Determine Commission Structure
Facebook Live: The BIGGEST Lie You've Been Told About Finding Affiliates
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Most people make this decision backwards... they pick "in-house" or "agency" based on budget, then hope it works out. In this episode, I'll show you how to decide between an in-house affiliate manager and an agency based on what your program actually needs right now. We'll walk through the real tradeoffs, the questions that make the answer obvious, and a few common scenarios so you can choose the model that gets results without creating a management mess.
Links Mentioned in this EpisodeYour Affiliate Launch Coach
Find Your First 100 Affiliates -
Most affiliate programs leave email performance up to chance... and then wonder why some promos flop. In this episode, I'm sharing how to help affiliates write emails that convert without turning into their copywriter. You'll get a simple framework you can teach, the few elements every high-performing affiliate email needs, and the feedback process that improves emails fast while keeping the affiliate's voice intact.
Links Mentioned in this EpisodeVideo - How to Use Swipe Copy as an Affiliate
Video - How to SERVE Your Audience by Promoting Affiliate Offers
Podcast - Overcoming the Fear of Selling Affiliate Offers
Article - How to Condition Your Audience -
Most affiliate programs don't fail because of tactics... they fail because the person running them believes the wrong things. In this episode, I'm breaking down 7 common beliefs that quietly kill affiliate programs, from what you think affiliates want, to how you think motivation works, to what you think "good management" looks like. I'll show you what each belief costs you, what to do instead, and how to fix the foundations so your program stops leaking sales and starts building momentum.
Links Mentioned in this EpisodeHow to Hear YES from More Affiliates (Recruiting Tips)
Top 5 Biggest Affiliate Recruiting Mistakes
How to Steal Your Competitors' Affiliates
Affiliate Activation Templates
How to Give Your Affiliates What They Need
How to Communicate Better with Your Affiliates
Affiliate Promo Plan
Affiliate Training Templates -
Affiliate management is one of those careers people stumble into... and then wonder why nobody told them about it sooner. In this episode, I'm breaking down how to become an affiliate manager. What the job actually is day to day, the core skills you need to build, and the fastest ways to get real experience even if you're starting from zero. If you want a clear path into affiliate management without guessing your way there, this is your roadmap.
Links Mentioned in this EpisodeApply for Our Affiliate Manager Training
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If affiliates are promoting your webinar and you're seeing plenty of registrations but not enough sales, this episode is for you. Today I'm sharing the exact strategies we use to triple webinar sales when affiliate traffic is in the mix. Not theory... the specific levers that have worked across dozens of clients: what to adjust before the webinar, what to change during the presentation, and what to do after so more attendees turn into buyers. If you want affiliate-promoted webinars to convert like your best internal traffic... you're going to get a clear plan here.
Links Mentioned in this Episode
ConvertKit -
A seven-figure affiliate launch isn't luck. It's planning, sequencing, and a few leverage points most people skip. In this episode, I'm walking you through the exact launch plan we use to turn affiliate promos into a coordinated push, not a scattered shout into the void. We'll cover what happens before the launch, what you give affiliates so they can promote fast, how you keep momentum during the window, and the handful of moves that separate a decent launch from a monster one. If you've ever wondered what a real seven-figure plan looks like... you're about to get it.
Links Mentioned in this Episode
Your Affiliate Launch Coach
Avatar Creation Guide
Turn Your Passions Into Profits Book
Affiliate Program Kickstarter Package -
Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today's episode, I'm sharing my approval criteria for screening affiliate applications, plus the exact process we use to make decisions quickly and consistently. You'll learn what to look for, what to ignore, and how to handle the "maybe" applicants without turning your program into the Wild West.
Links Mentioned in this EpisodeYour Affiliate Launch Coach
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