Afleveringen
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What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing.
We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. Youâll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space.
What Youâll Learn in This Episode How Eric went from a troubled childhood to military discipline Why sales became the skill that changed his life The difference between networking and selling Why most marketers donât understand sales How Rare Blue Moon Marketing scaled so quickly Why organic content and paid ads need to work together What business owners get wrong when hiring agencies Why commitment matters more than talentAbout Justin:Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
About Eric WinegardEric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems.His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition.
Connect with Eric Winegard:
Instagram: @ericwinegardofficialYouTube: @ericwinegard8088
Facebook: winegard1
LinkedIn: Eric Winegard
Website: rarebluemoon.ioChapters
0:00 The road from W2 to eighteen million dollars
2:45 Is sales a born talent or a learned skill
5:30 Why high level masterminds are worth the investment
9:15 Overcoming a difficult childhood and foster care
13:40 How the military builds a wartime mentality
17:50 Why Eric left a safe CEO track to start over
22:10 The role of faith and grit in business growth
26:45 Burning the boats and making success a necessity
30:15 Paid ads vs organic content strategy
33:50 Humanizing your brand on social media
37:20 Geofencing and targeting for local businesses
41:05 Lessons from the Gold Coast Podcast and Brad Lea
44:30 Why marketing cannot fix a broken business model
46:46 Final advice for aspiring entrepreneurs
#entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset
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Exclusive listener discount: Use code ATTEND25 for 25% off your registration! Register here: sarahgibbons.com/shop/p/when-effort-stops-working
Join Sarah for a 75-minute virtual live workshop on Wednesday, June 3rd at 12 PM PT. This is the second in a series of four workshops and is designed for leaders who sense that the problem isnât motivation â itâs the system theyâre operating from. Youâll learn to work with capacity, timing, and internal alignment instead of against yourself.
In 75 minutes, youâll identify:
Where your work has become unnecessarily heavy What actually matters right now (and what to ignore) The decisions and actions you already know you need to makeIn this episode, I sit down with executive coach and founder Sarah Gibbons for a deeply honest conversation about what it really takes to sustain entrepreneurial success without burning out. We explore why hustle culture is a trap, and how intentionality â not more effort â is what separates entrepreneurs who scale from those who stall. Sarah shares how she built a thriving, referral-based coaching practice over 17 years by prioritizing her inner world first: her values, her sleep, her relationships, and her capacity to lead. Together we dig into self-leadership, the courage to pivot, the power of âthree-foot tosses,â the myth of time blocking, and why spaciousness is the secret ingredient to creativity. We also talk about navigating uncertainty â whether thatâs the LA fires, economic shifts, or the messy middle of entrepreneurship â and what it means to show up as the leader youâre being called to be right now.
About Sarah Gibbons:
Sarah Gibbons is an accomplished executive coach and founder of Sarah Gibbons & Co., a global coaching practice dedicated to helping individuals and organizations unlock transformational leadership. With over 15 years of experience, she has worked with top executives and creatives from leading organizations including Goodby Silverstein & Partners, 22 Squared, Hey Wonderful, The LA Clippers, and TBWA\Chiat\Day.
A former tech-industry leader with roles at Amazon, IMDb, and Fox Interactive Media, Sarah transitioned her career after earning a Masterâs in Spiritual Psychology. She is the co-author of The Chalk Collective: Drawing the Life You Deserve and host of The Tidal Podcast.
Sarah lived in the Pacific Palisades, a community recently ravaged by devastating fires, where she cultivated her passion for fostering connection and resilience. As a mother of three, she is committed to helping others discover aliveness, self-trust, and legacy impact in both their personal and professional lives.
Connect with Sarah:
Website: sarahgibbons.com
Instagram: @sarahgibbonsco
Facebook: facebook.com/sarahgibbons.co
LinkedIn: Sarah Lyons Gibbons
Substack: @sarahgibbonsco
About Justin Colby:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Zijn er afleveringen die ontbreken?
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Get your FREE copy of Tim's book 'Money, Your Friend' here: https://www.radicalcounselor.com/money-book
In this episode, I sit down with Tim Grimesâradical counselor, somatic coach, and bestselling author of Money, Your Friendâto tackle the side of entrepreneurship nobody puts on their Instagram highlight reel: the internal pressure, money shame, and chronic overthinking that silently sabotage even the most driven business owners. Tim breaks down why so many of us started this journey craving freedom but ended up more stressed than ever, and he shares the daily 10â15 minute practice from his book that helps you get radically honest about what you actually want and why you want itânot the Wolf of Wall Street version, but your truth. We go deep on somatic techniques for releasing stress through the body, the dangerous trap of becoming too passive with self-improvement and manifestation, why comparison culture on social media is making entrepreneurs anxious and broke, and why the real shift happens the moment you stop shaming yourself and accept that youâre already okay right now.
Tim GrimesTim Grimes is a radical counselor, somatic coach, and multiple-time bestselling author with over 20 years of experience working at the intersection of stress management, money psychology, and personal transformation. Known for his grounded, no-nonsense approach, Tim specializes in the âshadow sideâ of entrepreneurshipâthe internal pressure, fear, and shame that most business coaches donât talk about. He is the author of Money, Your Friend, Relax More Try Less, and several other books on manifestation and self-improvement. Timâs work helps entrepreneurs and individuals shift their relationship with money from fear-driven to grounded and calmâwithout toxic positivity or empty affirmations.Timâs Social & Contact LinksWebsite: https://www.radicalcounselor.comCoaching: https://www.radicalcounselor.com/radical-change-coaching
Instagram: https://www.instagram.com/radicalcounselor
Email: [email protected]
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Are you pushing yourself to the brink of burnout in pursuit of the superhuman entrepreneur ideal? In this episode of The Entrepreneur DNA, host Justin Colby sits down with behavioral health specialist Rachel Harvest to break down the toxic side of perfectionism and how to find true balance.
Throughout this deep dive, Rachel explains why high achievers often fall into the trap of extreme dieting, caffeine dependency, and emotional suppression. You will learn about the wise mind, a powerful combination of logic and emotion that allows for better decision making and sustainable growth. The conversation covers everything from the physical toll of caffeine on your adrenals to the psychological roots of binge behaviors and the importance of setting healthy boundaries.
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Rachel also introduces the concept of orthorexia, an obsession with healthy eating that can actually become harmful, and explains why your day actually starts the moment you go to sleep. Whether you are struggling with the pressure to be perfect or looking for a more functional approach to your nutrition and mental health, this episode provides a roadmap for responding to life rather than just reacting to it.
What Youâll Learn in This Episode
Why âbeing healthyâ can become harmful when it turns into perfectionism How caffeine can become a performance crutch instead of a ritual Why entrepreneurs often mistake burnout for discipline The difference between logic mind, emotion mind, and wise mind How binge behaviors often start with judgment and restriction Why extreme routines can be a sign of nervous system stress How your âwhyâ drives almost every habit you have Why discernment may be the real superpower for high performersâ-
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby
YouTube: Justin Colby
TikTok: @justincolbytsof
LinkedIn: Justin Colby
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About Rachel Harvest:
Rachel Harvest is a registered dietitian, behavioral health specialist, and founder of The Harvest Method.
She works with high performers to uncover the âwhyâ behind their habits â combining functional nutrition and behavioral therapy to address burnout, performance, and long-term health.
Connect with Rachel:
LinkedIn: linkedin.com/in/rachelharvest
Website: www.theharvestmethod.com
Chapters
0:00 Intro and the Logic vs. Emotion Mind
3:15 The Harvest Method and Behavioral Therapy
6:45 The Truth About Caffeine and Adrenal Fatigue
10:30 The Danger of Extremes and Perfectionism
14:15 Understanding Orthorexia and Health Obsession
18:00 Managing Stress and the Dialectical Path
22:30 Nutrition as a Medium for Life
26:00 Intermittent Fasting and Bio-Individuality
30:15 The Importance of Sleep and Circadian Rhythms
34:45 The Joy of Missing Out (JOMO)
38:30 Entrepreneurial Sensitivity and the X-Men Analogy
42:15 Emotions as Messages and Setting Boundaries
46:45 The Downside of Being Overly Rational
51:00 Taylor Swift and the Evolution of Empowerment
55:30 Identifying Binge Behaviors and Triggers
58:30 Final Advice on Discernment and Growth
#entrepreneur #mentalhealth #wellness #productivity #nutrition
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In this episode, I sit down with tax strategist David A. Perez, who has helped his clients save over $1 BILLION in taxes. We break down the fundamental difference between how wealthy people and broke people think about taxes, and David reveals specific strategies that anyone can useâfrom early-stage entrepreneurs making their first $50K to 7-figure earners looking to pay zero in taxes legally. We dive into depreciation strategies, the Augusta Rule, employing your children, turnkey investment opportunities, and why most CPAs aren't equipped to help high-income earners. David also explains the real reason people like Grant Cardone buy jets and helicopters (hint: it's not just to show off), and why focusing on making more money should be your #1 priority if you're under $250K. If you've ever felt frustrated paying too much in taxes or confused about what strategies actually work, this episode is a masterclass you can't afford to miss.
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ABOUT DAVID
David A. Perez had been a widely regarded tax pro for nearly a decade when he was hit
with his own six-figure tax bill, forcing him to realize how little he knew at a strategic
level. When an experienced CPA mentor told him there was no fix, David dug deep to
uncover the game-changing tax strategies that rarely get implemented.
David now brings those strategies to the masses on both ends of the financial spectrum.
To serve tax professionals directly, he founded Tax Maverick AI (see below).
Meanwhile, he serves individual investors by sharing actionable tax strategies.
From his frequent media appearances and viral social media posts to authoring three
books, Davidâs aim is to make the public understand whatâs possible:
"The tax code wasn't written to punish you. It was written to reward those who
understand it. Stop being punished. Start being rewarded."
- David A. Perez
Connect with David:
Website - https://www.davidaperez.com/
Instagram - https://www.instagram.com/iamdavidaperez
Facebook - https://www.facebook.com/david.a.perez.301182
YouTube - https://www.youtube.com/âš@iamdavidaperezâ©
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About Justin:
Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
* Instagram: @thejustincolby
* YouTube: Justin Colby
* TikTok: @justincolbytsof
* LinkedIn: Justin Colby
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Book a 30 min. consultation with Dr. Andrea: https://drandreawieland.youcanbook.me
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Get Dr. Andreaâs Book:
The Confident Performer: Rethinking Mental Performance for Athletes, Coaches and Parents https://www.amazon.com/s?k=The+Confident+Performer+Andrea+Wieland
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In this episode, I sit down with Dr. Andrea Wieland â an Olympic athlete, licensed psychologist, and elite performance coach â to unpack what it really takes to perform at the highest levels of sport, business, and life. Andrea shares her remarkable story of being cut from the US Olympic team eight times before finally making the 1994 World Cup roster and the 1996 Atlanta Olympic team, and we dig into the powerful mental frameworks sheâs developed through decades of working with NFL athletes, Fortune 500 executives, and Special Operations soldiers. We cover the critical difference between persistence and perseverance, why your goal must be bigger than your fear, the danger of tying your entire identity to a single role or achievement, and how the âConfident Performerâ framework â built on a foundational pyramid of human-first identity, whole-person health habits, and elite mental skills â can transform the way you show up whether youâre on the field or in the boardroom. If youâve ever struggled with self-doubt, broken promises to yourself, or wondered what separates those who reach the top from those who quit, this conversation will challenge and inspire you in equal measure.
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About Dr Andrea Wieland:
Dr. Andrea Wieland is a licensed psychologist, peak performance coach, author, and former Olympic athlete who competed in field hockey at the 1996 Atlanta Olympic Games â in her own hometown. She holds a PhD in Psychology and an MBA, and brings a rare combination of world-class athletic achievement and clinical expertise to her work. Andrea has coached NFL athletes, Fortune 500 C-suite executives, Special Operations military personnel, and high-performing teams across industries, helping them develop the mental skills, identity clarity, and synergistic confidence needed to excel under pressure. She is the founder of the Confident Performer Academy and the author of The Confident Performer: Rethinking Mental Performance for Athletes, Coaches and Parents. Her proprietary Confident Performer Framework â a three-tiered pyramid covering human-first identity, whole-person health habits, and elite mental skills â has helped clients at every level stop living on a wobbly foundation and build the resilience to bounce back from any setback.
Website / Free 30-Min Consultation:
www.drandreawieland.com
LinkedIn:
www.LINKEDIN/awielandphd
Facebook:
Andrea Wieland on Facebook
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About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
* Instagram: @thejustincolby
* YouTube: Justin Colby
* TikTok: @justincolbytsof
* LinkedIn: Justin Colby
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Sweet Addison's â Better-for-you, gourmet gluten-free and dairy-free desserts shipped nationwide. Get yours today! Go to - sweetaddisons.com
In this episode, I sit down with Addison LaBonte â former Division I college soccer player, ultra marathoner, and the founder of Sweet Addison's â to unpack one of the most raw and relatable entrepreneurial journeys I've had the pleasure of sharing on the show. Addison walks us through the identity crisis she faced after leaving college athletics, the shocking medical diagnosis of compartment syndrome that threatened to end her running career, and how switching to a gluten-free diet healed her body in just three days â without surgery. What followed was an organic content brand that grew to over 288,000 Instagram followers, a pivot out of a corporate finance career she never loved, and ultimately the launch of Sweet Addison's in January 2024: a better-for-you dessert brand built on clean ingredients and relentless work ethic. She shares the dark reality of her first year â working in near isolation, going three straight days with zero orders, and questioning everything â as well as the mindset tools that kept her going: visualization, delayed gratification, a service-over-self mentality, and her Christian faith. We even do a live taste test on camera, and I have to say â these brownies are unreal. If you've ever felt like you didn't know who you were after a major life transition, or you're too scared to take the leap on something you believe in, this episode is the one to share with two friends.
About Addison:
Addison LaBonte is the founder and CEO of Sweet Addison's, a fast-growing better-for-you dessert brand based in Dallas, Texas, and the creator behind the gluten-free lifestyle platform Organically Addison. A former Division I soccer player at the University of Maine and an ultra marathoner (50K finisher), Addison is the rare combination of elite athlete and self-made entrepreneur.
After graduating, Addison was diagnosed with compartment syndrome and told she'd need surgery or would have to quit running forever. Instead, she adopted a gluten-free lifestyle, reversed her symptoms in three days, and channeled that experience into a content platform that grew to over 1.7 million followers across social media and 1 million+ monthly blog pageviews.
She spent several years in corporate finance before launching Sweet Addison's in January 2024 â a brand of grain-free, gluten-free, dairy-free, refined sugar-free, seed oil-free cookies and brownies made with almond flour and organic coconut sugar. In under two years, she has scaled to multi-seven-figure revenue, operates in 30â35 retail locations, ships to all 50 states, and has been featured in TODAY, OK! Magazine, NBC Dallas Fort Worth, and more. She is also the host of the Organically Addison Podcast.
Connect with Addison:
Instagram (Personal Brand) @organicallyaddison
Instagram (Sweet Addison's) @sweet.addisons
Website (Blog) organicallyaddison.com
LinkedIn Addison LaBonte
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Get Jen's book 'Lifting Up' and 'Showing Up' on Amazon today!
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In this episode, I sit down with Jen Marr â Human Disruption Specialist, author of Lifting Up and Showing Up, and founder of the organization Showing Up â who brings one of the most extraordinary and hard-earned perspectives on leadership I've ever encountered. Jen shares how being just 700 yards from the finish line during the 2013 Boston Marathon bombing, combined with her frontline support work after the Sandy Hook school shooting, gave her a transformational understanding of how humans navigate disruption, trauma, and change â and how those exact same principles apply to every entrepreneur and leader running a company today. We dig into why most organizations get communication wrong, why AI will never replace human-to-human connection, and why the cortisol flooding your team's bodies every day can only be overpowered by oxytocin â the bonding hormone that's triggered when a leader genuinely says, "I've got your back." Jen walks us through her "fast and frequent one-on-one" framework, how to handle the emotional overwhelm of employees without becoming their therapist, the growing crisis of "fear of taking part" in Gen Z workers, and how native analogs and native digitals can bridge the workplace communication gap. If you lead a team of any size, this conversation will fundamentally change how you show up for the people around you.
Connect with Jen Marr
Website: jenmarr.com Organization: showing-up.com Email: [email protected] LinkedIn: Jen MarrAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
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GET JOSH'S BOOK
If this episode resonated with you, grab Josh's book â it's the full playbook behind everything discussed today.
People Matter at Work by Josh Block Available now at Amazon, Barnes & Noble, Books-A-Million, and wherever books are sold.
In this episode, I sit down with Josh Block â a man who at just 29 years old was handed the reins to his family's healthcare imaging company, Block Imaging, which was generating $30 million in revenue at the time. Over the next 15 years, Josh scaled it to $215 million and orchestrated a landmark acquisition by a joint venture between Siemens Healthineers and CommonSpirit Health, the largest Catholic hospital system in America. What makes Josh's story so extraordinary is how he did it â not through aggressive revenue chasing or fear-based leadership, but through a people-first culture that made team members feel safe, seen, and successful. We dig deep into the metrics that actually matter (net income and cash position, not just revenue), radical transparency with your team â including sharing debt and bad months â the three T's of building a "we cycle" culture, managing underperformers with grace, and what legacy-driven leadership really looks like. Josh also just launched his new book, People Matter at Work, and he drops some of the most practical, battle-tested leadership wisdom I've had on this show.About Josh Block:
For the last 15 years, Josh has led teams through growth, transition, and transformationâŠwith one conviction at the center: people matter more.
After decades of leading at the intersection of business and humanity, Josh has seen what many leaders feel but rarely say; the pressure that never lifts, the loneliness that creeps in, and the culture that quietly drifts when connection fades.
Thatâs why he wrote
âPeople Matter @work.Itâs a practical, powerful call to reframe leadership from separation to connection as leaders seek to replace isolation with ownership, pressure with possibility, and survival with strength.
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
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Take the 5 minute Get a GRIP Leadership Assessment today! Go to: https://www.reworkit.co/grip
In this episode, I sat down with Jess Wass to break down what it really means to build a business and life that actually aligns with who you are. We talked about her âManaging 360â framework, why so many entrepreneurs feel stuck or overwhelmed, and how most of us are chasing success based on what we think we âshouldâ want instead of what truly matters to us. We got into values, decision-making, comparison, and even when quitting is the right move. This episode is a deep dive into how to stop living someone elseâs version of success and start building a life that actually fulfills you.
Jess Wass BioJess Wass is the Founder & CEO of Reworkit, a transformational coaching company that helps leaders and their teams break through the "hidden drag" holding back growth, whether that's communication breakdowns burning time and money, teams that can't execute, or leadership habits getting in the way of results.With over 15 years leading teams of up to 100+ employees across finance, consulting, hospitality, and tech startups, Jess knows the chaos of scaling and high performance firsthand. She blends expertise in organizational psychology with real-world leadership experience to help clients manage their teams, manage themselves, and build operations that actually run without constant firefighting.
Jess works with entrepreneurs, executives, and organizations across industries. She is a sought-after voice whose insights have been featured in The New York Times, The Wall Street Journal, Bloomberg, and Fast Company. You can learn more about her and her work at www.reworkit.co
Socials & LinksWebsite: https://www.jesswass.com/
Company: https://www.reworkit.co/
LinkedIn: https://www.linkedin.com/in/jesswassermanAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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If you want to improve your leadership and identify your blind spots, take Kristianaâs free leadership audit here: https://worthytolead.co/audit
In this episode, I sit down with Kristiana Corona to unpack what real leadership actually looks like as you grow your business. We talk about the blind spots that hold leaders back, why your team might not be telling you the truth, and how ego can quietly limit your growth. I share my own experiences in leadership, and we break down simple frameworks you can use immediately to become more self-aware, build trust with your team, and lead at a higher level. If youâre serious about scaling your business, this is a conversation you need to hear.
Kristiana Corona â BioKristiana Corona is an ICF-certified executive coach and the founder of Worthy to Lead, where she helps leaders overcome burnout, self-doubt, and leadership blind spots to build thriving teams and meaningful businesses. With over 20 years of experience leading design and technology teams at Fortune 500 companies like Amazon, Target, and USAA, she brings a powerful blend of corporate leadership and coaching expertise.
Through her coaching, podcast, and training programs, Kristiana teaches a human-centered leadership approach focused on self-awareness, psychological safety, and sustainable growth. She is passionate about helping leaders develop confidence, think strategically, and lead in a way that empowers both themselves and their teams to perform at the highest level.
Connect with KristianaWebsite:
https://www.worthytolead.coLinkedIn:
https://www.linkedin.com/in/kristianacoronaYouTube (Worthy to Lead):
https://www.youtube.com/@Worthy-to-LeadPodcast:
https://www.worthytolead.co/podcastSubstack / Newsletter:
https://worthytolead.substack.comAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, I sat down with Dr. Pam Theriot to break down something I didnât even realize was affecting my performanceâmy eyesight. We talked about how screen time is crushing our productivity, causing brain fog, and even impacting our mental health. I learned that something as simple as blinking, taking short breaks, and managing screen exposure can dramatically improve focus and energy. If youâre an entrepreneur who spends hours in front of a screen and feels drained, this conversation might completely change how you approach your day.
âïž About Dr. Pam TheriotDr. Pamela Theriot, OD, FAAO, is an internationally recognized optometrist, TEDx speaker, author, and dry eye specialist. She serves as the Clinical Director of the Dry Eye Relief Center at Lusk Eye Specialists, where she helps patients overcome chronic eye strain and vision issues caused by modern screen use.
With over 20 years of experience, Dr. Theriot earned her undergraduate degree from Rice University and her Doctorate in Optometry from UC Berkeley, followed by a residency at SUNY College of Optometry and a fellowship with the American Academy of Optometry.
She is the author of Alleviate Dry Eye and has been featured in publications like Forbes and InStyle. Dr. Terriot is also a global speaker, educating both patients and professionals on eye health, digital device use, and practical strategies to improve vision and overall performance in a screen-driven world.
Connect with Dr. Pam TheriotWebsite: https://www.pamtheriot.com
Free Resource: https://www.pamtheriot.com/phone
Instagram: https://www.instagram.com/pam.theriotAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, I sat down with Josh Troy to break down what actually scales a business beyond just âgetting better at sales.â We dive into why most entrepreneurs stay stuck in founder-led sales, how systems and operations are the real drivers of growth, and the exact metrics and frameworks you need to build a scalable sales team. Josh also shares how AI is changing the game in sales operations and how to think about hiring, efficiency, and profitability at a much higher level. If you want to move from hustling for deals to building a true revenue machine, this episode will shift how you think about scaling.
About Josh Troy:
Josh Troy is the Founder and CEO of WFS Group (Wires From Strangers), an outsourced sales and revenue operations firm that helps businesses scale high-ticket offers through systems, processes, and high-performance sales teams. With over 20 years of experience in high-ticket direct sales, Josh has built and scaled multiple companies across industries including B2B services, real estate, and alternative education.
He began his entrepreneurial journey at 21, building a video marketing agency through outbound sales, and later expanded his expertise into full-funnel customer acquisition, combining sales, marketing, and operations. Josh has recruited, trained, and managed hundreds of sales reps, helping clients generate hundreds of millions in revenue while specializing in building scalable, efficient sales systems and RevOps frameworks.
Today, he is known for his focus on sales operations over just sales training, helping companies move from founder-led selling to fully systemized, scalable revenue machines.
Instagram:
https://www.instagram.com/troy.joshuaYouTube:
https://www.youtube.com/@joshuatroyWebsite (WFS Group):
https://thewfsgroup.com/About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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If youâre a small to mid-sized business and youâre serious about growing, go check out https://www.sparomarketing.com and connect with Molly directly.
n this episode of Entrepreneur DNA, I sit down with Molly Lopez, founder of Sparrow Marketing, to break down what actually works in advertising today and what most business owners are getting completely wrong.
Molly shares her journey from working with massive brands like Royal Caribbean and Lennar to building an agency that helps small and mid-sized businesses access big-budget marketing strategies without the massive spend.
We dive deep into how even a $1,000/month budget can generate real results if used correctly, and why most businesses fail before they even get started. She explains why marketing is not a fix for a broken business model and why proving your offer first is critical before scaling with ads.
We also unpack what makes a âgoodâ vs âbadâ client, realistic timelines for results (3â6 months minimum), and how trust in the process is essential for success.
Molly reveals where she would invest $50K today (hint: YouTube Shorts, Reddit, and X) and whatâs becoming less effective, including the evolution of influencer marketing and why traditional approaches no longer convert like they used to.
We also get into one of the biggest conversations in business right nowâAI. Molly shares how agencies are leveraging AI today, why theyâre still necessary, and how businesses can stay competitive in a rapidly changing landscape.
Finally, we talk about the importance of personal branding, especially for service-based businesses, and why putting yourself out there is no longer optional if you want to win.
This episode is a must-listen for any entrepreneur looking to grow smarter, spend better, and understand where marketing is actually heading
About Molly:
Molly Lopez is the Founder and CEO of Sparo Marketing, a Miami-based digital marketing agency focused on helping small to mid-sized businesses achieve big-budget results without the big-budget spend. She is a nationally recognized, technology-forward marketing expert with 10â15+ years of experience across paid media, social media, content marketing, and SEO.
Throughout her career, Molly has worked with major global brands including Royal Caribbean, Lennar Homes, Sandals Resorts, Del Monte Fresh, and Aventura Mall, developing omnichannel growth strategies that drive measurable results.
She founded Sparo in 2019 with the mission of making high-level marketing accessible and scalable for businesses of all sizes, helping startups, growing companies, and enterprise brands expand into new markets and accelerate revenue.
Website:
https://www.sparomarketing.comInstagram (Company):
https://www.instagram.com/sparomarketingLinkedIn (Molly Lopez):
https://www.linkedin.com/in/mollykatherinelopezLinkedIn (Company):
https://www.linkedin.com/company/sparomarketingAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, Justin sits down with visionary founder Paul Allen, the mind behind Ancestry.com, to unpack the real lessons behind building, scaling, and exiting a billion-dollar companyâand why the future of entrepreneurship will be radically different.
Paul shares his unconventional journey from academia to entrepreneurship, revealing how a background in education and information systems led him to build one of the most recognizable platforms in the world. He dives into the early days of digitizing knowledge before Google existed, the creation of Ancestry.com, and the overlooked opportunity of MyFamily.comâa platform that could have rivaled Facebook.
The conversation then shifts into powerful entrepreneurial lessons, including the importance of specificity in marketing, why most founders fail to think through ownership and exits, and how networking at the right events can completely change your trajectory. Paul also opens up about stepping down as CEO too early and the long-term impact of that decision.
But the most important part of this episode is the future.
Paul introduces SOAR AI Studio, a groundbreaking approach to bridging the gap between knowledge and action. He explains why âknowledge is no longer powerâapplied knowledge is,â and how AI is about to revolutionize coaching, sales, leadership, and personal development by giving real-time, judgment-free feedback.
About Paul Allen:
Paul Allen is a serial entrepreneur, technology pioneer, and the co-founder and former CEO of Ancestry.com, the worldâs largest genealogy platform.
He began his entrepreneurial journey by digitizing books onto CD-ROM through his company Infobases, which later evolved into Ancestry.comâhelping over 100 million people discover their family history.
Over his career, Paul has founded multiple high-growth, mission-driven companies, including MyFamily.com and FamilyLink, with products that reached tens of millions of users worldwide.
He also served as the Global Strengths Evangelist at Gallup, helping scale the CliftonStrengths (StrengthsFinder) framework to millions of people across the globe.
Today, Paul is the Founder and CEO of SOAR, where he is focused on leveraging AI to bridge the gap between knowledge and actionâhelping individuals and organizations perform at their highest level and unlock human potential at scale.
Connect with Paul AllenSOAR Website: https://try.soar.com
LinkedIn: https://www.linkedin.com (search âPaul Allen Ancestry SOARâ)About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Get Glennâs book Now What?, follow the Now What? Podcast on Apple, Spotify, and YouTube, and learn more through Sharp Leadership Development. https://a.co/d/0cZgPkLx
In this episode, I sit down with Glenn Sharp, founder of Sharp Leadership Development, to discuss how entrepreneurs can achieve greater business success. We explore essential leadership skills and strategies for improving efficiency within organizations. Glenn shares insights from his work with over 20,000 managers, providing valuable professional development advice for anyone looking to refine their management skills and leadership training.
About Glenn Sharp:
Glenn has nearly 23 years experience managing in the retail, food service, and convenient store industries. As a training and development professional, Glenn has taught more than 15,000 management professionals and provided individual leadership coaching to countless managers as well.
Glenn has a unique style of connecting with participants as he guides them through experiences designed to help them in topics such as culture shaping, emotional intelligence, time management, change management, and more. Glenn is a Certified Master Trainer, Performance Consultant, and Change Management Professional.
Website:
https://www.sharpleadershipdevelopment.com/Book (Now What?):
https://readnowwhat.com/Podcast (Now What?):
Apple: https://podcasts.apple.com/us/podcast/now-what-podcast/id1873596120
Spotify: https://open.spotify.com/show/2SqblZOmnJqXfPuM9OXZ9XYouTube:
https://www.youtube.com/results?search_query=now+what+podcast+glenn+sharpAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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In this episode, I sit down with CPA CJ Tarantino to break down how entrepreneurs and high-income earners can use real estate and smart tax strategies to legally reduce what they owe. We get into depreciation, cost segregation, and how bonus depreciation can create massive write-offs in year one. We also talk about the difference between passive and active income, how short-term rentals can unlock tax advantages, and why most people are overpaying simply because they arenât planning ahead. If youâre serious about keeping more of what you make, this is a conversation you need to hear.
About CJ:
Charles âCJâ Tarantino is the founder of Tarantino CPA and a seasoned Certified Public Accountant with over a decade of experience working with high-income earners, entrepreneurs, and real estate investors. He specializes in advanced tax strategy, helping clients legally minimize taxes through tools like cost segregation, bonus depreciation, and strategic entity structuring.
Before launching his firm, CJ worked with top national accounting firms and high-net-worth families, managing complex investment portfolios, multi-entity structures, and multi-state tax planning.
Today, he combines big-firm expertise with a boutique, relationship-driven approachâguiding clients to build wealth, protect assets, and optimize their tax strategy with proactive planning year-round.
Instagram:
https://www.instagram.com/cjthecpaWebsite:
https://tarantino-cpa.comAbout Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The real estate market has changed and the easy money era is over.
In this episode of Entrepreneur DNA, I sit down with investor Arthur Hood, an entrepreneur with investments across real estate, manufacturing, mining, energy, and operating businesses. Arthur shares why investors today must be far more disciplined with their numbers and why appreciation can no longer cover bad deals.
We also break down why heâs betting heavily on self storage, with over $100 million in development currently under construction and plans to grow the portfolio into the billions.
If you want to understand where the real estate market is heading and how smart investors are positioning themselves for the next cycle, you donât want to miss this
In This Episode We Cover:
Why the real estate market has changed Why appreciation canât fix bad deals anymore The economics of self storage investing Why investors are diversifying beyond real estate The future of interest rates and housing Why younger investors need income outside real estate How to build a billion-dollar portfolio The mindset of true long-term investorsConnect with Arthur Hood
Websitehttps://arthurhood.com
Self Storage Projectshttps://yourspaceamerica.com
Email: [email protected]
Storage investment [email protected]
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Want to learn how to use LinkedIn the right way to build real relationships and generate business?
Free LinkedIn Resources:Get Billâs free LinkedIn training videos, profile checklist, and additional resources here:https://bit.ly/allsellingissocialfree
In this episode, I sat down with Bill McCormick to talk about why all selling is social and how entrepreneurs can use LinkedIn the right way to build real relationships, start better conversations, and create more business without coming across as spammy. Bill broke down why LinkedIn is such a powerful platform for B2B sales, how most people are using it completely wrong, and what best practices actually work when it comes to your profile, your network, your content, and your follow-up. This was a big one for me personally because I know I have not been using LinkedIn to its full potential, and Bill gave a clear roadmap for how to do it in a way that feels human, intentional, and effective.
Complimentary 30-Minute Insights Call:https://calendly.com/bill-mccormick/30-minute-conversation
The Social Selling Compass Video Course Special Offer:Use the coupon code 250off to purchase the course for $249 (Regularly $479)More info here: https://allsellingissocial.learnworlds.com/courses
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About Bill:
Bill McCormick is the Founder of Digi-Sales, a Digital Selling & Social Selling training company and Digi-Sales Academy an online video training platform where he shares his passion for helping professionals leverage the power of LinkedIn. Bill first started using digital sales techniques after he and his wife, Sue, started their own promotional product business. By using social platforms, especially LinkedIn, they were able to build a very successful business. Bill then began to help other business owners, entrepreneurs and sales professionals learn how to use LinkedIn to increase sales. Bill has conducted training for companies worldwide and specializes in helping to âmake Linkedin Humanâ - explaining the platform in easy to understand ways and this year launched the All Selling Is Social Podcast! Bill resides in Esperance NY with his wife Sue and their pets where they enjoy golfing, kayaking, snowshoeing and spending time with their kids and grandkids!
Connect with Bill:
LinkedIn: https://www.linkedin.com/in/billmccormick/Website: https://allsellingissocial.com/Podcast: https://www.youtube.com/@Digi-SalesFree Resources: https://bit.ly/allsellingissocialfree
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Get the âSignature Talk Coachâ here: tina-brigley.kit.com/signature-talk-coach-justin-podcast
Learn How to Tell YOUR story with Tinaâs FREE StoryGPT: tina-brigley.kit.com/storytelling-framework-gift-jc
In this episode, I sat down with Tina Brigley to talk about why entrepreneurs need to build a personal brand, not just a company brand. We broke down how storytelling, authenticity, and vulnerability are what really create trust, and why the messy parts of your journey are often the most powerful parts of your message. Tina shared her incredible story of losing the business she helped build, rebuilding from the ground up, and discovering that people were buying into her, not just the company. We also talked about my own shift toward more transparent content and why people connect more when you stop performing and start telling the truth.
About Tina BrigleyTina Brigley is a TEDx speaker, storytelling brand strategist, and personal development coach who helps entrepreneurs turn their life experiences into powerful personal brands. She teaches business owners how to connect with their audience through authentic storytelling that builds trust, loyalty, and messaging that converts.
After starting her career in education, Tina transitioned into coaching and personal development where she discovered that the stories people tell themselves often hold them back from showing up fully in business and life. Today, she helps entrepreneurs transform their lived experiences into magnetic messaging that attracts the right audience.
Tina has coached thousands of entrepreneurs and coaches around the world and has been featured in Forbes, USA Today, Thrive Global, and Global Woman for her work in leadership, branding, and storytelling.
Connect with Tina BrigleyWebsite: https://tinabrigley.com
LinkedIn: https://www.linkedin.com/in/tinabrigley
Instagram: https://www.instagram.com/tinabrigleycoachingFacebook: https://www.facebook.com/tbrigley
About Justin:
Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.
Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.
Connect with Justin:
Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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