Afleveringen
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What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want without becoming obsessed with it. From vision boards to agency exits to the danger of desperation, this one gets surprisingly tactical for a woo topic.
Timestamps:
(00:00) - Intro
(01:00) - Vision Boards and Manifesting Wrong
(02:15) - The Four-Step Manifestation Framework
(04:45) - Chris's Take: Belief Has to Be All-In
(06:57) - Chris's Own Manifestation Process
(09:18) - How Many Things to Manifest at Once
(10:12) - The Problem with Wanting Too Badly
(11:06) - Jodie's Agency Sale and the Power of Detachment
(12:46) - Desperation Is Repulsive
(13:54) - Does the Universe Read Your Intentions?
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor takedown, and the negotiation move that changed the business of sports forever. Plus, a real-world story from a friend that shows exactly how to apply the same tactics in a creative business pitch today.
Timestamps:
(00:00) - Intro
(00:44) - The Underdog Psyop
(01:50) - Dismantling Converse
(04:05) - Taking Down Adidas
(06:30) - The Trap Question
(08:12) - The Carrie Story
(10:45) - Priming Price Expectation
(11:00) - The Royalty Negotiation
(13:35) - The Deal Stats
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Zijn er afleveringen die ontbreken?
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Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for identifying whether your offer is even viable, who your ideal client actually is, and how to signal to them so clearly that they see your content and think, "Wow, that's me."
If you've been building on referrals and wondering why online marketing isn't working the same way, this one's for you.
Timestamps:
(00:00) - Intro
(01:01) - Why Niching Scares Creatives
(02:08) - Online Marketing vs. Referrals
(05:08) - The Offer Viability Formula
(10:07) - Curse of Knowledge and Prospect Language
(13:22) - Niching as Recognition
(14:05) - Identity, Location, Stage of Life
(16:15) - Using Insider Language
(19:13) - Authenticity and Showing Up Online
(19:52) - Cultural Rules and Unwritten Norms
(21:12) - Real Client Example: Videographer in Sydney
(28:48) - The Trust Utility Equation
(32:06) - Where to Find Matt
Listen to Matt’s first episode here:
Spotify: https://open.spotify.com/episode/6uBCO99SNMasuZSYHUEcJY?si=2_10Fki8Q4yB4olFfee9VA
Apple Podcasts: https://podcasts.apple.com/uy/podcast/the-linkedin-strategy-youre-missing-with-matt-lakajev/id1209219220?i=1000711922323
Check out today's guest, Matt Lakajev:
Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev
Matt's YouTube: https://www.youtube.com/@matthewlakajev
Seven Figure Creators: https://sevenfigurecreators.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Produced by UNFLTR
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watching clients struggle to answer this, and she's honest that she's still working through it herself. What follows is a real, back-and-forth conversation about focus, latent talent, the danger of building a life around money, and why going back to who you were as a child is often the most useful move you can make.
Timestamps
(00:00) - Intro
(00:38) - Doing stuff vs. doing work
(03:06) - The three problems every entrepreneur has
(05:18) - Chris's design career and the case for focus
(09:28) - How Chris chose motion design
(11:39) - When everything feels fun and focus is the problem
(13:29) - Latent talent: how to find what you're built for
(15:42) - Jule's childhood journalist moment
(19:03) - Money as a false goal
(20:25) - The one question Chris asks every time
(23:20) - Hope as the takeaway
(24:03) - The hard truth, gently told
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Jule Kim's Podcasts:
Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c
Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to founding a global industry conference, and the path wasn't a big platform or viral moment. It was consistency, proactive networking, and content rooted in real expertise. In this episode, Chris and Matthew break down the five-part framework for going from unknown to authority in any niche.
Timestamps:
(00:00) - Intro
(00:27) - Matthew's background and the authority gap
(01:45) - The five lessons: expertise, consistency, and clarity of audience
(06:26) - Proactive LinkedIn networking before you have a following
(08:52) - How to filter connection requests (and who to remove immediately)
(10:17) - Leading with generosity, not asks
(13:32) - Patience as a framework
(16:45) - How Matthew learned to teach through content
(18:06) - Outcomes over features: the Andrew Kramer example
(20:38) - Content that creates outcomes for a specific person
(21:51) - When authority unlocks new businesses and events
(23:55) - Why first-mover authority compounds
(27:03) - Chris's three-question brand exercise with Matthew live
(30:45) - Where to find Matthew + Reality Capture Network
Check out today's guest, Matthew Byrd:
LinkedIn: https://www.linkedin.com/in/matthewbyrdprofile/
Website: https://www.realitycapturenetwork.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather than showing up authentically leads to creative burnout, attracted the wrong audience, and inconsistent growth. By examining the difference between performance marketing and long-term brand building, Chris offers a four-column framework to help professionals discover their unique intersection of skills and passion. This episode challenges listeners to stop hiding behind a curated facade and start building a personal brand rooted in their true self.
Timestamps:
(00:00) - Intro
(00:13) - Defining the authenticity gap
(01:01) - Five signs that you are performing instead of being
(02:23) - The snowball effect of operating from a misaligned place
(03:56) - A real-life example of the stress caused by hiding the truth
(06:12) - Why being yourself has become the exception, not the norm
(08:11) - Moving away from "normal" to find differentiation
(09:02) - The four-column exercise to find your unique value
(12:42) - Measuring brand value using the water bottle metaphor
(14:38) - Why you should stop acting like a marketer and connect authentically
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Most people think they're world-class. Most people are wrong. In this conversation, Chris sits down with Jodie Cook, entrepreneur, powerlifter, and author, to break down what it actually means to operate at the very top of any field, and what separates the truly elite from everyone else who just thinks they are.
They get into the five markers of world-class performance, the four stages of competence (and which one is most dangerous), why the "curse of knowledge" makes mastery hard to teach, and how obsession, not talent, is the common thread across every elite performer Jodie studied.
Timestamps:
(00:00) - Intro
(00:21) - Defining World-Class
(02:05) - Popularity vs. True Mastery
(05:20) - Beyonce, Abundance, and Letting Go
(06:27) - The Four Stages of Competence
(08:43) - The Curse of Knowledge
(12:24) - How to Demonstrate World-Class
(13:38) - From Bullied to Celebrated
(15:58) - How to Spot Real Mastery
(18:27) - Is Jodie World-Class?
(20:48) - Is Chris World-Class?
(23:35) - The Path to the Top
(25:54) - Chris's Closing Challenge
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the shifting value of experience in a millennial-driven market, and why the future of advertising lies in immersive ecosystems like the Sphere. Listeners will learn how to transition from making beautiful frames to building lasting client trust through deep listening and shared experiences.
Timestamps:
(00:00) - Intro
(00:43) - Early career at Imaginary Forces
(01:57) - Practitioner versus business leader
(03:52) - Improving your pitching skills
(06:00) - The true meaning of a client's thank you
(06:42) - Signs you won the pitch
(08:22) - Keys to industry longevity
(10:38) - Designing immersive 5D experiences
(14:36) - The future of advertising ecosystems
(16:41) - Career reflections and the next 30 years
Check out today's guest, Mikon van Gastel:
Sibling Rivalry: https://www.siblingrivalry.com/
LinkedIn: https://www.linkedin.com/in/mikon
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dangers of a scarcity mindset and explains how reframing our relationship with money unlocks new levels of abundance. They explore the reality of being a multi-passionate creative, offering a framework for focusing on a "winning game" tailored to the current season of life. Listeners will walk away with actionable advice on hiring the right team, prioritizing personal development, and pursuing work that genuinely aligns with their core values.
Timestamps:
(00:00) - Intro
(01:57) - Leaving Wall Street
(08:50) - Discovering life coaching
(11:42) - Designing a business you love
(18:57) - The multi-passionate entrepreneur
(22:30) - Overcoming scarcity mindset
(26:29) - Reframing money as an energy
(28:35) - Core values and team culture
(31:14) - The date-to-marry hiring strategy
Check out today's guest, Marie Forleo:
Instagram: https://www.instagram.com/marieforleo/
YouTube: https://www.youtube.com/marieforleo
Website: https://www.marieforleo.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cannot replace, emphasizing that these are not job titles but human capabilities to strengthen and lead with. He explains why strategic thinking, emotional intelligence, and original creativity remain essential in a world where tools can execute faster but cannot define purpose or meaning. Throughout the episode, he highlights how lived experience, intuition, and human judgment create a moat that automation cannot cross.
Timestamps
(00:00) — Intro
(01:12) — Strategic thinking over execution
(02:18) — Emotional intelligence in branding
(05:54) — Original creativity and big ideas
(07:48) — Taste and creative judgment
(15:02) — Trust and client relationships
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian process of making art and embracing the beauty of mistakes. Drawing from his 40-year career shaping brands like Sims and Morrow Snowboards, he unpacks the crucial difference between personal self-expression and commercial design. Creative professionals will discover why staying true to the manual process builds a more valuable creative perspective and get a glimpse into Clum’s upcoming print magazine, WALK.
Timestamps:
(00:00) - Intro
(01:15) - Personal versus commercial work
(04:13) - The value of utility and the design process
(07:02) - Transitioning from fine art to graphic design
(09:19) - AI tools and the loss of creative curiosity
(10:43) - 40 years of snowboard graphics with Sims
(14:22) - Building the Morrow Snowboards aesthetic
(16:18) - Hand-cut graphics and analog printing
(20:50) - Editorial design and the goal of the unexpected
(25:57) - Announcing WALK magazine
Check out today's guest, Scott Clum:
Website: https://www.scottclum.com/
Instagram: https://www.instagram.com/scottclum_design
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals experience internal resistance when considering a personal brand, often fearing the required effort or doubting the return on investment . Chris breaks down why audience size does not inherently equal income and reveals the unique advantages of a strong personal brand, such as the ability to jump verticals and command higher value . Listeners will walk away with a clear framework to determine if they are ready to commit to the long-term work of discovering and amplifying who they truly are.
Timestamps:
(00:00) - Intro
(01:02) - Content strategy and sharing
(02:02) - Audience size versus income
(04:02) - Reputation versus personal brand
(06:09) - Industry positioning and jumping verticals
(08:26) - Disadvantages of personal branding
(08:50) - Social media as the new resume
(11:53) - Resistance as a sign of purpose
(15:53) - Overcoming the fear of pursuing art
(18:27) - Becoming more of yourself
Listen to the first part of this episode with Matt Essam:
Spotify: https://open.spotify.com/episode/5xbmmd2wQTnr1c1DklNPJB?si=pP59DB0rRq6ISV7fomtCcw
Apple Podcasts: https://podcasts.apple.com/us/podcast/make-reputation-your-strategy-w-matt-essam-ep-381/id1209219220?i=1000727320751
Check out today's guest, Matt Essam:
Instagram: https://www.instagram.com/matt_essam/?hl=en
LinkedIn: https://uk.linkedin.com/in/mattessam
Website: https://www.mattessam.co.uk/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of judgment, or social anxiety. By unpacking real-world scenarios—from navigating social discomfort at industry events to confidently stating a $45,000 project price—Chris demonstrates how direct, precise communication empowers operators. Listeners will learn how to shift focus away from internal discomfort and articulate their value without relying on unprompted proof.
Timestamps
(00:00) - Intro
(00:30) - The breakthrough of speaking your mind
(01:56) - Asking basic questions to clients
(03:45) - Cultural conditioning and stereotypes
(05:46) - Navigating social anxiety and fitting out
(07:35) - Releasing stress through positive communication
(11:51) - Reverse engineering desired outcomes
(13:00) - Overcoming the fear of discussing money
(15:15) - Stating project pricing confidently
(20:21) - Practicing direct communication daily
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Jule Kim's Podcasts:
Spotify: https://open.spotify.com/show/3Wy7NzSjPBFU42tGS0jUeB?si=27adaa65f448473c
Apple: https://podcasts.apple.com/us/podcast/this-is-how-you-think-a-personal-growth-and/id1821606552
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling, offering a framework for those who hate manipulative sales tactics. By learning to dollarize value, ask open-ended questions, and practice full-value listening, creatives can shift the dynamic from pitching to problem-solving. This permission-based approach empowers buyers to articulate their own needs and allows practitioners to close deals using hypothetical agreements.
Timestamps:
(00:00) - Intro
(00:20) - Dollarizing value to sell money
(02:20) - The power of open-ended questions
(05:27) - Full value listening and taking notes
(07:27) - Finding the compelling event in the past
(09:30) - The conditional close framework
(12:15) - A fresh perspective for introverts
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressure needed to punch through industry noise. This episode serves as a strategic roadmap for creative professionals who feel diluted and are ready to trade complexity for a potent, high-growth personal brand
Timestamps
(00:00) - Intro
(00:24) - Taki Moore and the Five Ones framework
(01:36) - The cost of a complicated business model
(02:21) - Transitioning from your old professional identity
(03:55) - Why picking a lane increases brand potency
(05:42) - Case study: From generalist to motion design specialist
(09:50) - Physics of business: Force divided by surface area
(11:18) - Benefits of a strong authentic personal brand
Check out today's guest, Mo Ismail:
LinkedIn: https://www.linkedin.com/in/moismai
Instagram: https://www.instagram.com/moismai/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment.
Timestamps
(00:00) - Intro
(00:42) - Meet Tinna Loaiza and her marketing background
(01:15) - Building a faceless brand to 400,000 followers
(02:37) - Why we struggle to be ourselves in business
(03:57) - The "Silhouette Collage" exercise for identity
(05:31) - Recognizing signs of professional resentment
(07:32) - Steps to pivot into a new creative venture
(08:18) - Defining your minimum viable window for growth
(10:36) - How to package and test a new service offer
(13:38) - Content strategy: The 90-day implementation phase
(17:17) - Overcoming the pressure to fit a "polished" version
Check out today's guest, Tinna Loaiza:
LinkedIn: https://www.linkedin.com/in/tinnaloaiza/
Instagram: https://www.instagram.com/tinnaloaizaofficial/
Website: https://tinnaloaiza.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities.
Timestamps
(00:00) - Intro
(01:32) - Why the algorithm doesn't punish bad content
(02:31) - Blaming the algorithm vs. creating value
(03:49) - Four traits of "terrible" LinkedIn content
(05:52) - Using personal storytelling to sell from the heart
(07:27) - Finding your unique tone of voice
(09:15) - The 4 pillars of a successful social selling strategy
(10:12) - How to optimize your profile for your target audience
(11:06) - Proactive conversion and engagement strategies
(13:51) - Future trends: AI and the importance of authentic voice
Check out today's guest, Richard van der Blom:
LinkedIn: https://www.linkedin.com/in/richardvanderblom/
Website: https://richardvanderblom.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their presence.
Timestamps:
(00:00) - Intro
(01:07) - The "Accidental" Personal Brand: Jodie’s Story
(02:45) - What Buyers Actually Look for in a Business
(04:47) - Lessons from Apple: Scaling Beyond the Figurehead
(06:24) - The Rule of Five: Managing Teams Effectively
(08:03) - Avoiding the Choke Point: Scaling to 100 People
(09:32) - Building Systems and the "Gentle Handoff"
(12:48) - Training Your Team to Have "Founder Vibes"
(15:51) - Creating a Culture of Confidence
(18:22) - Playing Big: When to Fire and When to Empower
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern resume and how to cultivate a tribe that champions the brand.
Timestamps
(00:00) - Intro
(00:16) - Rule 1: Don't chase new, be original
(01:37) - Rule 2: Pursue different over better
(02:30) - Rule 3: Social media as the new resume
(03:31) - Rule 4: Reclaim your "extraness"
(04:28) - Rule 5: How to push through "the dip"
(05:23) - Rule 6: Avoid the authenticity gap
(06:06) - Rule 7: Create a repeatable story
(07:22) - Rule 8: Play against type in your space
(08:24) - Rule 9: Be meaningfully different
(09:47) - Rule 10: Develop unique catchphrases
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership.
They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine which side hustles actually support the main business. Chris shares his personal journey of integrating his background in design, video production, and business coaching to build The Futur, emphasizing the importance of building a strong "trunk" before branching out.
Timestamps
(00:00) - Intro
(00:58) - The concept of "picking a fight"
(02:33) - Becoming a "correct contrarian"
(03:13) - Bullying vs. punching up (Big Pharma example)
(04:35) - Professional concerns regarding speaking up
(06:22) - Contributing to the noise vs. true expression
(09:47) - Marketing disguised as thought leadership
(14:21) - Staying in your lane and avoiding virtue signaling
(18:08) - The difference between facts and opinions
(24:34) - Defining your lane and passion
(27:24) - Symbiotic vs. parasitic interests
(30:17) - How Chris integrated design, video, and coaching
(36:56) - Building the main trunk of the tree
(40:07) - Intrinsic vs. extrinsic validation
Check out today's guest, Mo Ismail:
LinkedIn: https://www.linkedin.com/in/moismai
Instagram: https://www.instagram.com/moismai/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
X : https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube: https://www.youtube.com/thefuturishere
Check out Chris Do:
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Facebook: https://www.facebook.com/BizOfDesign
Instagram: https://www.instagram.com/thechrisdo/
X: https://x.com/thechrisdo
TikTok: https://www.tiktok.com/@thechrisdo
Threads: https://www.threads.net/@thechrisdo
Behance: https://www.behance.net/chrisdo
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